What is Web SSO and Why Does Your Business Need it?

What is Web SSO and Why Does Your Business Need it?

Introduction: What is Web SSO (Single Sign-On)? Let’s start with the basics. When someone visits your website or opens your mobile app, they must have a username and password to proceed. This is known as a dual authentication process in that they have to hand over their username and password to gain access.

While this is still the most common form of authentication when you visit a website or open an app, it has some substantial downsides. Think about it, every time you want to log in using dual authentication, you must create a new password for that site or app. Plus, some sites require you to enter your personal information repeatedly because they don’t keep track of the information you enter on one site when you sign into another.

What is Web SSO

Web SSO is a browser-based session management technique that uses browser storage mechanisms such as sessionStorage, localStorage, and Cookies to keep the consumer's session consistent across your applications.

A centralized domain serves authentication on demand, and this centralized domain shares the session with authorized applications.

So that consumers who are logged in to one application automatically log into another, regardless of the platform or domain the consumer is using.

What is Web SSO and why do you need it for your business?

Single sign-on directly benefits your organization by securely storing consumer data and credentials in one location for use by your services, teams, and applications.

Failure to use SSO will cast a negative light on you as your customers try to navigate your apps and services.

Product managers who implement an SSO solution in their organization, on the other hand, will stand out due to the numerous benefits that single sign-on provides for your business:

1. Increases IT employee productivity: A single point of access reduces the time consumers spend dealing with password-related issues/concerns and resources. You can do the following with a single sign-on: Reduce support calls: Customers who use a single password to access all their apps will require less assistance.

Improve the consumer experience: Because there is no need to switch between multiple login URLs or reset passwords, consumers save 10 to 15 seconds on each sign-in.

Reduce security risks: Employees can use SSO functionality to log in with a single set of credentials, in any web browser, without jeopardizing security.

2. Security capabilities are improving: There are a few misconceptions about SSO solution implementation, such as how it weakens security because if a master password is stolen, all associated accounts will be compromised.

This appears to be true in theory, but with common-sense practices and the help of SSO, we can reduce password theft.

Consumers are more likely to create a more robust, harder-to-guess password and reduce risk by minimizing bad password habits because they need to remember only one password for multiple applications.

3. SSO is combined with Risk-Based Authentication (RBA): SSO provides customers with a single "key" to sign on to multiple web applications, mobile apps, and third-party systems using a single identity.

To increase security, combine SSO with risk-based authentication (RBA), which allows organizations and their security teams to monitor consumer patterns.

If an organization notices any unusual consumer behavior, such as the wrong IP address or multiple login failures, it can request additional identity verification; if the consumer fails at this point, the organization can block or suspend their access to the account.

Organizations can prevent cyberattacks on their websites or apps using this effective combination. They can be confident that cybercriminals will not steal data or drain IT resources.

4. Removes password fatigue: Cybercrime can be avoided. Every application must have its own password, according to security experts. This means that the average consumer must remember many passwords for both work and personal use.

Customers who need help signing in will abandon the organization's app or website before the conversion.

This is a significant advantage of web SSO: consumers only need to remember one password for all of the enterprise's applications and websites.

Conclusion: In summary, Web Single-Sign-On permits you to run your business more smoothly. It enhances your brand identity and makes it more secure. The process won't take much time as it is also seamless and convenient. This functional addition should improve existing consumer relationships by offering them improved digital experiences and increasing loyalty.