Single Sign-On Provides One-Brand Customer Experience!

Introduction

The modern e-commerce-driven world has almost ceased the conventional brick and mortar retail, and it's now grappling with associated issues, including high rentals and lofty prices. On the other hand, online retail and multi-brand e-commerce have emerged as powerful mediums to reach a broader consumer base with endless possibilities and huge inventory

The rich consumer experience across diverse verticals of a single e-commerce platform is undoubtedly one of the significant success drivers for the multi-trillion dollar company

What is Single Sign On?

Single Sign-On (SSO) is a unique authentication method that enables users to access multiple applications with a single set of credentials, like a username and password SSO products are designed to simplify the verification process and create an interconnected environment when accessing multiple apps, portals, and servers.

The simplest example of SSO is Google and its connected platforms In this case, SSO bridges the gap between multiple interconnected platforms and cuts the need for re-authentication for a consumer for a seamless and secure experience

Single Sign-On for E-commerce- The Need of the Hour

Single sign-on (SSO) is becoming more commonplace as the digital revolution evolves, with numerous benefits for customers and e-commerce companies alike With SSO, consumers can move between applications and services without having to re-authenticate themselves repeatedly, which helps streamline their experience.

In addition, SSO secures pertinent customer information between organizations in order to help ensure that consumers always have access to the information they need when they need it most

Why is it the Best Time to Use SSO for Your E-Commerce Store?

In a world where online shopping is on the rise, it is important for retailers to keep their customers' information secure Single sign-on (SSO) can help you do that by creating a consistent experience across platforms and devices.

1. Consumers expect SSO:

Today's customers expect SSO or single sign-on authentication. This means that the customer-facing features of SSO are now considered to be a minimum standard of customer convenience Simply put, SSO is a service that most customers expect from every online company. If you have more than one website or service that requires logging in, you need a single sign-on if you don't want to annoy your customers and appear behind the times You can eliminate several common roadblocks that can hurt your business with a single sign-on

2. SSO improves conversion rate:

The Single Sign On (SSO) technology is a great way for brands to reduce barriers to entry for users and bring them onto a single platform With one login and one set of credentials, users can have access to all your different properties from one place With SSO, it's easy for users to navigate your site because all applications are linked together in one click.

This makes it easier for consumers to get in and get out without hassle As a result, more loyal users will follow suit. No wonder SSO is gradually becoming the new, industry-standard solution to increase conversion rates across the web and mobile properties

3. SSO cuts down churn rate:

If you want your business to succeed, you need to engage your users from day one. If you're not in the top 10 on the app store, you're nowhere. That means you need to convince your users to stick around and keep using your service from day one

Although your frequent users are unlikely to lose their log-in credentials, a third of your user base isn't yet daily If they forget their details, there's a good chance you'll never see them again. SSO enables your users to come back to your app seamlessly without any need for passwords; it makes them feel involved

Conclusion:

The bottom line is this: you lose nothing by implementing and promoting SSO in your app And if you consider how easily lost sessions are likely to be from a profit perspective, that might be enough to persuade you to take the necessary steps After all, every lost subscriber is one step closer to disbanding a group that you've been working hard to bring together.