How CIAM And OTT Platforms Can Help You Scale With Ease!
Introduction:
From personalization to information sharing, omnichannel services have given OTT providers some serious headaches since they cannot be managed through a single point One solution to this problem is an identity management system that manages basic features like user registration and generating protocols and ensures a seamless customer experience by providing customer profiling, marketing solution, media analysis, and much more
With an identity management solution, service providers gain a huge head start toward interacting with consumers whenever and wherever they want. Whether it's a personal request, such as getting access to a token or a new user's potential interests based on the device location, OTT companies can create an experience of personalization for the viewer An identity management solution can also help service providers with the increasing number of subscribers due to their new ventures in other regions and countries
Identity management is one of the most important aspects of an OTT platform With the new trend of data privacy becoming a burning issue for organizations, securing identities becomes crucial for a company's success Handling multichannel demands from millions of viewers is another major challenge that needs to be addressed in the OTT space.
CIAM & OTT — Perfect Together
No OTT business can give precise predictions regarding the upsurge in the number of daily signups or subscriptions. Thus, companies need to understand the importance of a robust and scalable CIAM solution that can handle a sudden rush in the number of logins or signups without hampering the user experience
LoginRadius offers this kind of solution with its cloud infrastructure, which automatically scales to accommodate swiftly changing loads of data storage, account creation, consumer authentication, new application deployment, and more. What's more? You get the highest level of security through robust authentication mechanisms, including multi-factor authentication, risk-based authentication, and more.
Why is LoginRadius the Perfect Companion for OTT Platforms?
The LoginRadius Identity Platform has been built to accommodate the rapid growth of your customer base. It auto-scales to handle hundreds of applications, whether web, mobile, smart TV, or gaming console and the list goes on It ensures that your expansion has no limitations and has no cap on users Moreover, our infrastructure can be easily integrated into your OTT platform anytime.
1. Auto-scalable infrastructure: LoginRadius empowers businesses to deliver clients a secure and delightful user experience With 100% uptime and 35 data centers across the globe, LoginRadius' cloud-based platform can scale to 100s of millions of users in a couple of seconds
2. Low-friction user registration: LoginRadius offers flexible account setup choices for hassle-free entry into your web or mobile application.
3. Multi-factor authentication (MFA): LoginRadius provides identity management for developers by making it easier to safeguard consumer data with extra protection layers. The CIAM provider allows a plethora of authentication methods, including phone calls, SMS/text messages, email verification, time-based code, hardware token, and biometrics.
4. Single sign-on (SSO): SSO allows users to access multiple websites and applications using a single set of credentials Developers can connect with external identity providers by implementing OAuth 2.0, SAML, or OpenID Connect standards. LoginRadius offers different ways to integrate web, mobile, and federated SSO into their applications.
5. Compliance management: LoginRadius is a developer-friendly identity access management platform that integrates with CIAM providers to help businesses comply with data protection regulations like the EU's GDPR and California's CCPA.
Conclusion:
The OTT platform is the future of entertainment, hosting an immensely large database of users To provide a seamless experience to high volumes of users and prevent any downtime, it is imperative to have database security and scalability handled by an automated infrastructure management solution Undoubtedly, the number of subscribers on over-the-top platforms has increased phenomenally in the past few years. However, their user information and data demands have multiplied exponentially
With high-quality streaming content being an extremely important component of every over-the-top platform, these platforms must ensure a seamless user experience and effectively handle peak loads The challenge requires a solution that provides real-time auto-scalable infrastructure and ensures robust security. Such a solution would solve the problems many over-the-top platforms face today and help them reach the most remote parts of the world without any hassle.