To Make Your Customers
By Using Identity?
How
Feel Safe And Empowered
How To Use
Identity?
● There is a belief that customers want to locate businesses that they can trust with their personal information. It's important to remember that the customer decides how much information they are willing to provide to you.
● As an identity management provider, it's their responsibility to ensure the safety and security of these assets. You must arm your customers with the confidence and knowledge of how you will protect them in case of hackers compromise their data.
In today's digital world, you must do more than just secure your digital channels against malicious attacks. You also must ensure that your customers feel safe and empowered when using your website or application.
What do your Customers expect from you?
1. Security
● When it comes to customer security, you can't just throw a few security policies on the wall and hope for the best. You must empower customers by providing them with robust authentication and security features.
● CIAM is an excellent solution for empowering customers with robust authentication and security features, extending from SSO to data governance.
Convenience:
● The way we interact with customers is evolving. Customers increasingly use their phones, computers, and mobile devices to shop. Your site should be easy to navigate and reflect your brand's personality.
● Customers expect a seamless experience, no matter what device they use or where they are. If you have a complex authentication system that requires multiple passwords or other authentication methods, it can cause problems for customers trying to use your product or service when they need it most.
2.
3. Balancing in user-experience and Security:
● The perfect balance between security and convenience must be maintained by enterprises interacting with customers through digital platforms. CIAM helps achieve this goal by delivering seamless enterprise experiences while providing robust security measures.
● The pillars of a seamless digital experience are identity and authentication. Identity empowers customers, while authentication ensures that only the right people access company data.
4. Social login:
Social logins are the ultimate convenience for your users. They can sign in with their existing credentials across multiple social networks, so they
remember
new password,
you
account for them.
Social logins also increase user engagement, ease of use, and conversion rates for your site or app.
➔
don't have to
a
and
don't have to create an
➔
5. Privacy
➢
By using a CIAM solution, you can help your customers feel safe by protecting their data privacy. By allowing them to sign up for and log on to online applications and services, you protect against identity theft, fraud, and abuse.
➢ Customers are looking for businesses that honor their privacy. A CIAM solution can help make your customers feel safe and secure by allowing them to sign up and log on to your online applications and services. This protects data privacy and defends against identity theft and fraud.
6. Multi Factor Authentication (MFA)
● Multi-factor authentication (MFA) is a great way to make your network more secure. With MFA, you can confirm the identity of a user and make sure that only approved individuals are granted access.
You can protect your organization's sensitive information from cyber threats by using security questions, biometric data, physical keys, onetime passwords, or codes. It's a great way to add an extra layer of protection to your network.
Thank You
A good CIAM solution leaves nothing to chance. The platform must support multiple methods of authentication and secure payment transactions while also providing the ability to offer specialized customer service. You can build all these features into a single platform. That's the beauty of CIAM. It connects services, platforms, and applications into a cohesive solution that gives the user a seamless experience from start to finish.
Get in touch with our team