Consumer IAM Enables Businesses to Build A Better Experience By Blending Into Their Digital Experience! Introduction: Businesses are expected to provide a better customer experience in the digital age. Whether you want to improve consumer interaction through new digital channels or optimize your business operations, a digital transformation strategy is becoming increasingly important. Meanwhile, to defend your reputation and financial stability, you must safeguard data privacy and security. Consumer Identity and Access Management (CIAM) lays the groundwork for a business to deliver exceptional client experiences while striking the perfect balance between ease and security. All this within IT infrastructure ensures that the appropriate people have access to the appropriate resources at the right time for the right cause.