DeMystifying Blockchain Solutions for the Agri/ Food Value Chain

the greatest

achievements in the

agri-food value chain

will occur the

next 20 years

Source: http://www.fao.org/fileadmin/templates/wsfs/docs/expert_paper/How_to_Feed_the_World_in_2050.pdf

N E W TE CH N OLOGY + OLD B USIN E SS MOD E L = E XPE N SIVE OLD ORGAN IZATION S

N E W TE CH N OLOGY + eOLD mpow e reEdSScommun B USIN MOD E Lity = succe ssful ad aptation

D e m ys ti fyi n g B lock ch a i n s oluti on s Commodification of Trust: • self-enforcing smart contracts • IoT solutions

Inclusive Governance Model: • democratise ownership • custodian of ecosystem

Agriculture is the single largest employer in the world • 40% of global population • Over 1 billion farmers on

500 million small farms worldwide

• 85% are small-scale farms

”as a result of expected changes in population and income levels, the environmental effects of the food system could increase by 50–90% in the absence of technological changes and dedicated mitigation measures” Source: Nature.com

Source: http://www.fao.org/save-food/resources/keyfindings/en/

Where does our food come from?

35 Ingredients 60 countries 5 continents Source: Food Safety Authority of Ireland

Automation on Steroids

Empower Intermediaries PROFILE INFLUENCE on affecting our solution

ALIGN CLOSES WITH THESE PROFILES

DISTRIBUTORS CONSUMER’S PERCEPTION SATISFY T HE OF THESE NEEDS PROFILES

HESE T R O T I MON S PROFILE

WHERE WE WANT THEM TO BE

FARMERS

DISTRIBUTORS IN OUR MODEL

MANUFACTURER

RETAILER FARMER’S PERCEPTION

WHOLESELLER

CONSUMER KEEP THESE PROFILES INFORMED

PROFILE INTEREST in the results of our solution

1. Standard of custom metrics/ indicators* for integrating blockchain into the agri-food value chain.

2. Ecosystem transformation and best practices building upon these standards 3. Project business models created using certified indicators *philosophical practice and data interoperability standards - similar to what is found in social impact or ethical standardization platforms

“Eating is an agricultural act” –Wendell Berry: farmer, poet, author and activist

Brian Heinen Agri-Food Blockchain Advocacy Initiative

@BrianHeinen