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CONTENTS

LOCAL Neighborhoods 6-9 a journey through east pittsburgh small businesses LOCAL Bites 12-13 chef dj guzy of the east end food co-op shares vegetarian cooking ideas LOCAL Plates 15-19 social, girasole, tender & salud show off their favorite dishes LOCAL People 24-25 spotlight on local entrepreneur sherree goldstein LOCAL Drinks 30 experience the rebirth of natrona bottling company LOCAL Impact 32-33 thomas jamison, dream supporter & innovator LOCAL Health 36-37 organic beauty trends Strip District Shopping Guide 40 LOCAL Design 44-45 katie maillis presents her brand: streetheart | Issue 1

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CITY EDITION p

A LOCALLY OWNED, OPERATED AND PRODUCED PUBLICATION 1601 Penn Avenue, 2nd Fl. | Pittsburgh, PA 15211 | 412.639.0460 PUBLISHER/PRINCIPAL Jeff Rose 412.215.6687 jrose@local-pittsburgh.com

ASSOCIATE PUBLISHER/PARTNER Laura Early 412.980.6887 laura@local-pittsburgh.com

SALES COORDINATOR Courtney Kalina 412.417.8047 courtney@local-pittsburgh.com

CREATIVE DIRECTOR Kelli Koladish 814.591.3755 creative@local-pittsburgh.com

ADVERTISING SALES Lauren Slovacek 412-638-9181 lauren@local-pittsburgh.com

PHOTOGRAPHY Evan R. Sanders

Ellen Spiegel 412.897.6858 ellen@local-pittsburgh.com

EDITORIAL ASSISTANT Julianna Bagwell julianna@local-pittsburgh.com

www.local-pittsburgh.com We welcome your comments and suggestions: info@local-pittsburgh.com

Follow us for weekly contests and giveaways.

To Advertise With Us CALL 412.639.0460 A Division of Local-Publications, LLC. 4

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DJ’S BUTCHER BLOCK Bloomfield serves as one of the region’s most nostalgic neighborhoods. With its aging architecture the area has become a prime destination for patrons seeking old fashioned shops and a taste of the old world.

DJ’s Butcher Block, located at 4623 Liberty Avenue, offers up an old school feel with its traditional practices. Owner and creator Dennis Smulick Jr. is a seasoned chef with over 25 years of experience in the food industry under his belt. After going to school in New York City for the Culinary Arts and cooking in New Orleans for a number of years, Dennis found his home in Bloomfield and has been living there for over 13 years. When he decided to expand his love of charcuterie and sausage making into a full blown business, Dennis knew that Bloomfield was the perfect neighborhood. “I was always attracted to the area’s architecture so it seemed like a good place to go into business.”

The traditional butcher shop has been running since November 1st, 2012. Almost all of their meats come from local farms and are pasture raised and farm fed. The shop offers a selection of traditional and exotic meats sometimes even including such items as alligator sausage. They also produce pates and stocks made on the premises without the use of salt or msg. The shop also partakes in in house curing of pepperoni and sausages as well as charcuterie practices, which they hope to experiment with even more in the upcoming year. Aside from their meats, DJ’s Butcher Block also carries a variety of eggs, milk and local preserves. When asked what was best about being in this line of business DJ replied “I like being able to provide a butcher shop that doesn’t come off as pretentious and that people won’t be intimidated by. I get to see all different kinds of people interact with each other that probably would never talk to one another on the street”.

This October DJ’s Butcher Block will be setting up at the East Liberty Market every Monday and at the West View Route Market every Wednesday. Spaces in the downtown Pittsburgh area by offering free, year-long leases to individuals with innovative business ideas.

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52ND STREET MARKET This November Lawrenceville will become home to the 52nd Street Market. This new establishment will serve as an all inclusive grocery store with staples supplied by Paragon Foods, produce supplied by local farmers and a selection of prepared foods including sandwiches and coffee available for shoppers.

neighborhood that will provide healthy options to its patrons and job opportunities to community members.

Kane and Walmsley are currently looking for kitchens in the Upper Lawrenceville area that will lend out their facilities so they can expand the prepared food options at the market.

To become involved or for more

information regarding the stores vendor list visit them on Facebook@52ndstreetmarket.

This project, completely sparked by community outreach, has been able to come to fruition thanks to the hard work of Deirdre Kane and Dora Walmsley. Kane and Walmsley have been working since 2008 to become active members of Upper Lawrenceville by volunteering and becoming involved in community groups dedicated to transforming the neighborhood. Both Kane and Walmsley have since been voted onto the Board of Lawrenceville United and remain active members today.

The market’s convenient location will allow Lawrenceville residents an alternative to the larger grocers and give them the opportunity to support local farmers and vendors.

Kane and Walmsley, a duo with more than 25 years of experience in the restaurant and food industry between them, have become loyal members to the Upper Lawrenceville community. They hope to see the 52nd Market become a vital part of the

The Public Market, a space nestled amongst the unique and historic architecture of the Strip District, has moved further up Penn Avenue allowing for a more accessible experience for pedestrians exploring the neighborhood.

The Public Market re-opened it’s doors this summer, offering a new and exciting shopping experience with their growing collection of local vendors and merchants. The Market has already begun to help small vendors turn into businesses, such as the Crested Duck Charcuterie which started at the Public Market but now resides in Beechview as a small business. The Public Market’s new larger location allows for more merchant space and encourages new businesses to consider the opportunity to work with them.

THE PUBLIC MARKET Neighbors in the Strip (NITS) started developing plans in 2003 to create an indoor market that could operate year round. NITS began this project in an effort to invigorate the growth and expansion of local businesses that promote the best of what Pittsburgh has to offer. In March of 2013, the Public Market finally received the funding it needed in order to stay in the Strip District. Located at 2401 Penn Avenue, the market’s new location has twice the amount of space and several new amenities including public restrooms, heating and cooling. The Urban Redevelopment Authority (URA) provided a $40,000 grant to NIS to support this project’s

development.

THE ART MARKET: Creating A New Artistic Community The Art Market, located in the East End’s Lawrenceville, opened three years as a part of the non-profit agency Milestone Centers. Milestone has been a offering fundamental support to adults with developmental and mental health disabilities in Allegheny County since 1969.

The Art Market’s mission is to provide these individuals with the opportunity to make an income through their artistic abilities which simultaneously educates the public and helps to diffuse the negative stigma surrounding individuals with disabilities.

The gallery space on Butler street where The Art Market has found its home had previously only been open 4-5 times a year but is now a full time gallery.

Aside from offering a unique retail space in which these artists can display and sell their work, The Art Market also offers a series of classes and workshops in which individuals with disabilities can learn other various skills to acclimate them to the workforce.

Tirzah DeCaria, a coordinator that has been with the gallery since its incarnation, believes that Lawrenceville’s unique environment of nontraditional retail spaces and their artistic community have played a very important role in The Art Market’s success.

DeCaria says that “these kinds of projects are happening all over the country” and it’s important for these types of projects to happen in Pittsburgh so that we can “change the public’s perception of people with disabilities”. In the future, DeCaria hopes to see the gallery working with more non-profit organizations and guest artists in an effort to boost capacity.

The Art Market is located at 4128 Butler Street in Lawrenceville and is open Tuesday-Friday from 11am-4pm and by appointment at 412-621-2951.

Year-round, you’ll find: Caffe d’Amore Catering Clarion River Organics East End Brewing Company* Family Farms Creamery Glades Pike Winery* Jonathan Moran Woodworks La Palapa Olio Fresca The General Store Vegan ABC Zest Wishes Friday 10-4, Saturday 9-5, & Sunday 10-4 *These merchants are also open for Twilight Hours from 4pm - 6pm on Fridays, | Issue 1

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FRIENDS OF ARSENAL PARK When Randall Sulkin first moved into his home on 40th Street in Lawrenceville he immediately noticed a park across the street that was seemingly unused and desolate.

After talking to his fellow neighbors Sulkin decided he needed to do something to help rejuvenate Arsenal Park.

Using the park’s 150th anniversary commemoration of the explosion at the Allegheny Arsenal, Sulkin and a group of other Lawrenceville residents collected 264 signatures for their petition to get the city involved in cleaning up the park.

In 2012, a new organization consisting of local residents in partnership with

Lawrenceville United was formed. Friends of Arsenal Park is committed to improving the area by working with the city and performing frequent maintenance. Sulkin has since been able to get Public Works to come out to the park once every two weeks to perform basic upkeep. A growing group of volunteers also comes out to clean up the park and help to repair playgrounds, sidewalks and historic structures. Although the park still needs a lot of work, it now has spaces suitable for hosting music events and small sporting events.

Friends of Arsenal Park have begun to offer outdoor classes such as yoga This December the park will be hosting “Winterfest”, a celebration that will involve an assortment of outdoor winter sports and activities for people of all ages.

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ARSENAL CIDER HOUSE

“bone-dry ciders” as Larkin refers to them as, will soon be available and are made with the lowest possible sugar content.

The Region’s One & Only Arsenal: Serving Up Unique Ciders and Wines

Arsenal Cider House and Wine Cellar continues to grow with the support of their loyal customers and will release a limited

quantity of Pumpkin cider this October.

ArsenalCiderHouse.com

A Lawrenceville rowhouse serves as the home to Bill and Michelle Larkin who have transformed the first floor into a tasting room for their home brewed cider and wine.

Adorned in Civil War inspired decor inspired by the former arsenal located across the street years prior, Arsenal Cider House and Wine Cellar offers a broad selection of ciders and fruit wines.

What began as a hobby 10 years ago has blossomed into a successful business that has effortlessly attracted not only walk up customers but also over 25 bar and restaurant clients like Lidia’s Pittsburgh. Last year, Bill and Michelle produced 7,000 gallons of their products and are expected to make 10,000 to 12,000 gallons in the upcoming year.

Larkin says that up to 30 varieties of cider and fruit wine can be produced on the premises with up to eight available at a time for tasting and purchase. The Larkin’s use everything from peaches to rhubarb to produce unique and delectable wines and ciders. Arsenal has now begun to make mead and is beginning to produce a hops-style cider similar to a beer called Indian Pale Ale. A selection of

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Call lisa at 412-244-8002

NA KA MA

BEST Japanese Steakhouse and BEST Sushi in Pittsburgh!

Japanese Steakhouse and Sushi Bar

17th and East Carson Street • South Side • PHONE: 412-381-6000 • WWW: eatatnakama.com LIKE US ON FACEBOOK: Nakama • FOLLOW US ON TWITTER: Nakamasushi Serving the South Side for ten years, Nakama Japanese Steakhouse and Sushi Bar, debuted its brand new food truck on July 21st at this year’s Vintage Grand Prix in Schenley Park. Nakama's owner, Bob Gomes, decided to further extend their own footprint in the Pittsburgh market and join the food truck craze.

The food truck menu includes a wide selection of items including Japanese hibachi, sushi rolls, noodle and fried rice dishes along with a variety of salads along with a plethora of small appetizer size items.

Nakama’s cuisine is already available at PNC Park, Consol Energy Center, Heinz Field and Carnegie Mellon University. The truck will also be available for business events and private catering.

Nakama hired a local South Side artist to hand paint the new food truck. The vehicle is adorned with a robust Buddha and the restaurant’s logo in a style influenced by urban street art, giving the truck an eclectic and unique presence. For more information or to book the food truck, contact info@eatatnakama.com.

Visit Nakama Express at CONSOL Energy Center, Heinz Field and PNC Park | Issue 1 11

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CHEF PROFILE: TJ GUZY FEATURED DINING ESTABLISHMENT: EAST END FOOD CO-OP The East End Food Co-op, Pittsburgh’s only member-owned natural and organic foods grocery store, prioritizes organic products and local sourcing whenever possible. This guideline also holds true in the Co-op’s Vegetarian and Vegan Café, where the ingredients used to produce the fresh, homemade soups, hot entrees, and prepared foods are predominantly organic and locally grown. The Co-op’s buyers work closely with farmers in our area to help them get organic certification when possible. For farming opera-

“The biggest hurdle was, and still is, to bring flavor into these ingredients that don’t have much flavor on their own. But it is very easy to cook a lot of flavor into grains and beans. They’re like a blank slate and they absorb whatever flavors you cook with them. “

tions that cannot afford the expensive process of certification, our buyers verify that their growing practices are nonGMO and naturally grown.

In order to maximize the use of local ingredients, the Co-op Café revolves its menu around what ingredients are available through their vendors. They work with a number of local suppliers, including Allegro Hearth Bakery, Minerva Dairy, Nu Way Farm, and Smith’s Organic Farm. Their primary suppliers are Wilmington Gardens (located in New Wilmington, PA) and Clarion River Organics (located in Sligo, PA). These farming operations send out weekly emails announcing what recently harvested items are available to order, which the

Café staff examine to create the weekly menu. Through this practice it is often the case that what customers are eating was still in the ground literally just a day or two ago!

Another outcome of this process is that the cooks often can’t finalize their recipes until the available ingredients are determined, so the kitchen is a place where creativity is beneficial. There is a regular infusion of new menu items created by members of the cooking staff, who are encouraged to experiment with recipes and variations of popular dishes. One employee who’s particularly flourished as a result of the freedom in the Co-op Kitchen is TJ Guzy, a hot cook who has worked at the Co-op for about

two years and was recently promoted to Kitchen Supervisor.

In addition to his appreciation for fresh, local ingredients, TJ also came to work at the Co-op because he wanted to learn more about vegetarian and vegan cooking. Although he’s a meat-eater himself, he felt that learning more about special diets and gaining familiarity with meat alternatives would help him to learn more about cooking in general. It was also a skill set he wanted to expand upon because it’s becoming an increasingly common requirement for chefs to be able to adapt their cooking to accommodate special diets.

“The biggest hurdle was, and still is, to

LET YOURSELF BE CREATIVE. “A lot of people don’t cook unless there’s a recipe, but if you just think about the flavors that you like and experiment with it, you can create all kinds of dishes without needing a recipe!”

TJ’S ADVICE 12

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CANDY ONION PARMESAN SOUP Yields approximately 6 servings 6 Candy Onions 3 tablespoons of Olive Oil 1/4 cup Red Miso Paste 6 cups of Vegetable Stock (packaged, or see below for a recipe to make your own!)

1/2 cup of Fresh Parsley (minced) Parmesan Cheese Salt to taste 1. Cut the ends off of the onions and cut in half, then peel 2. Slice the onion into 1/4” slices (cut along the longitude of the onion to get strips instead of half-moon slices) 3. Heat olive oil in a 4-6 quart pot, add onions and cook on medium heat 4. Stir onions occasionally for 15-20 minutes or more, to slowly cook the onions down and caramelize 5. You can mince the parsley while the onions cook 6. Add miso paste and vegetable stock and bring to simmer for 5-10 minutes 7. Add parsley at last minute, reserving some to garnish 8. Season with salt to taste (remembering that adding the parmesan cheese to finish the soup will add some more saltiness) 9. Top with shredded parmesan cheese and parsley Vegetable Stock Yields approximately 2 gallons

bring flavor into these ingredients that don’t have much flavor on their own. But it is very easy to cook a lot of flavor into grains and beans. They’re like a blank slate and they absorb whatever flavors you cook with them. So it’s just a matter of finding the right ratio of seasoning, and that’s one of the interesting challenges [of vegetarian cooking].”

From his experience with creating new

dishes, TJ has one piece of advice for people trying to become more comfortable in the kitchen: let yourself be creative. “A lot of people don’t cook unless there’s a recipe, but if you just think about the flavors that you like and experiment with it, you can create all kinds of dishes without needing a recipe!”

TJ still hopes to apply his culinary creativity to someday operating his own

restaurant. “Every time I begin to get a menu together, more ideas come that take me in different directions. Finalizing and fitting one menu together and figuring out the aspects of what type of restaurant is quite difficult.” No matter what he settles on, it seems likely that he will not always find himself in front of a stove, so be sure to stop by the Co-op Café to taste his cuisine while you can!

10-12 quarts water (2 1/2-3 gal) 1 pound of onions (quartered) 1/2 pound carrot (chopped 1-2”) 1/2 pound celery (chopped 1-2”) 2 bay leaf 1/2 teaspoons of dry thyme 1/2 teaspoons of black peppercorns 2 whole cloves 1. Bring to a boil, lower to a simmer, and cook 30-45 minutes 2. Strain through a fine sieve to complete

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SOCIAL Ahi Tuna Tartare Nachos; guacamole, sesame wasabi drizzle, sriracha on wonton chips Chef’s Choice: Chorizo Tacos; House Pickled veggies, cilantro lime creme fraiche. socialbakery.com Located in Bakery Square

Social Chef: Josh Altimus | Issue 1 15

GIRASOLE Porcini sausage, charred fennel, forged mushrooms, baby kale, local tomme de connes Girasole Chef: Jennifer Girasole

Wild purveyors black trumpet and goat liver mousse, grilled vegetable, pine nut relish, frisee 733copeland.com Located in Shadyside

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TENDER Roast Chicken: roasted airline breast, lemon, white beans, summer vegetables, bourbon part glaze

Tender Chef: Neal Heidekat

tenderpgh.com Located in Lawrenceville | Issue 1 17

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Mango Avocado lettuce wraps with pork belly: fresh local pork pan seared to a crispy golden brown, de-glazed with balsamic vinegar, scallions, mango, avocado, red onion, cilantro, and cracked black pepper, served on lettuce leaves with rice beans and platanos

plates

SALUD

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Cuban Salad; Fresh cut tomatoes, avocados, red, onion, lightly seasoned with cracked black pepper and salt, drizzled with honey, olive oil, and balsamic vinegar. Finished with cilantro leaves.

Located in Lawrenceville

Salud Chef: Alex | Issue 1 19

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lihan s A ’

Mediterranean Cuisine

A Mouth Watering Menu Dine In or Take Out Call or Visit Our Website to Make Your Reservation 124 6th Street, Pittsburgh • 412.888.0630 • www.alihanscuisine.com | Issue 1 23

people people pp

SPOTLIGHT:

Sherree Goldstein Before opening up Regent Square’s wildly popular restaurant Square Cafe in May of 2003, Sherree Goldstein worked at Gateway Rehabilitation Center where she helped people overcome their drug and alcohol dependencies for over a decade. Having been in the restaurant business for almost ten years, Sherree continues to bring this same attitude of support and nurture to Square Cafe and the community that has supported her endeavours in creating a business environment which puts an emphasis on supporting other local businesses and maintaining a close relationship with its customers.

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In their first week of business the Square Cafe had 8 employees and by week 2 had 21 due to it’s overwhelming popularity. The Regent Square clientele has continued to be incredibly supportive over the years, some customers returning almost every day of the week whether it be their morning coffee or a sit down breakfast with the family. In order to promote the community oriented aspect of her business, Sherree turns to local distributors for her restaurant supplies. Kiva Han, one of the original coffee roasters in Pittsburgh, has been supplying Sherree with a unique house blend they worked together to create, for almost ten years. Square Cafe also gets their pastries from Bella Christie and Lil’ Z’s

in Aspinwall, their salsa from Marina’s Tortillas, and their bread from Allegro Hearth in Squirrel Hill.

Sherree, in an effort to support her customers, has become involved in a number of organizations over the years. She currently sits on the board for POWER, the Pennsylvania Organization for Women in Early Recovery that helps women struggling with addiction. Because of Sherree’s willingness to be such a prominent member of non-profit organizations, customers at the Square Cafe will often come to her and suggest local organizations that they think the business should become involved in. Over the years, Sherree has supported

several charities including Animal Friends, the LGBTQ Wellness Center (PERSAD), The Jewish Community Center (JCC), Pittsburgh Action Against Rape (PAAR), and the Pittsburgh Aids Task Force (PATF), by sharing restaurant proceeds, attending events, and donating goods. Most recently, Square Cafe donated 25% of their Valentine’s Day proceeds to Grow Pittsburgh, a local agricultural nonprofit dedicated to promoting responsible urban food production.

Although Sherree admits that “first 5 years or so of business felt like a start up”, she says that Square Cafe has far exceeded her expectations and turned into something greater than she had ever imagined

it could. Over the last ten years Square Cafe has become a fundamental part of the Regent Square community where the business has had the opportunity to “see families grow” and create their own family with a group of nearly 30 employees. When asked what kind of advice she would give to someone trying to open up a business of their own Sherree said that she “started this company with only $20,000 and one of the hardest parts of starting a business is being under capitalized”. After you realize that it may take awhile to get the business on it’s feet you realize that the most important thing is “really getting involved with what your customers are passionate about.” | Issue 1 25

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people HEATHER ZICCARELLI Heather Ziccarelli, co-owner of Owl Cleaners, has strived over the last six years to move the company towards a more green dry cleaning facility. In an attempt to decrease the amount of waste caused by traditional dry cleaning methods, Owl Cleaners has adopted the new, eco-friendly method, SystemK4. SystemK4 is a German-engineered solution which enables a better quality of cleaning while significantly decreasing waste output. “We switched to SystemK4” Ziccarelli notes, “not only to decrease the cleaning facility’s environmental footprint, but also to provide our customers the best solution for cleaning out there.

For the full story visit www.local-pittsburgh.com

JASON CAPPS Jason Capps, owner and chef at Bella Sera, brings a rich cultural heritage to his role at the catering company infuenced by his years of culinary experience gained in prestigiousestablishments all over the country.

His passion for food is countered only by his desire to support other local businesses as he continually makes efforts to decrease his environmental footprint by growing as much of his own produce as possible and buying the rest of the restaurant supplies locally.

Capps notes, “If we can’t buy (our products) from a locally grown source, we buy from other local businesses.” Adhering to so many green practices has enabled Bella Sera’s to become the frst GRA (Green Restaurant Association) certifed caterer and venue, as of 2008, in the state of Pennsylvania.

For the full story visit www.local-pittsburgh.com

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INTRODUCING THE WEEK DAY AGENDA!

Magic Mondays -- Our Breakfast Magic only $4* Waffle Two-sdays -- One Plain Waffle $2* Hump Day Indulgence -- Monthly Special only $4* O-My Thursdays -- A 3 Egg O-my-lette $2* Funky Fridays -- Our Funky Monkey only $4* * May not be combined with any other offer.

2517 E. Carson Street, Pittsburgh, PA | 412.301.1763 Monday to Friday 8:00am to 2:00pm Saturday & Sunday 8:00am to 3:00pm 28

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FOLLOW US ON

FAC E B O O K

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people CHRISTIAN FIKE

IT'S CRAFTY.

The Rivertowne Brewery’s new location in Export, Pennsylvania has been active for less than a year but has already created a fully functioning production facility that makes an active effort to recycle and reuse as much as possible in the brewing process. Christian Fyke, co-owner of Rivertowne Brewery, places emphasis on the businesses environmental practices as well as their efforts to remain a fervent part of the community of Western Pennsylvania as they continue to extend their brand’s reach.

It’s Just Your T ype.

For the full story visit www.local-pittsburgh.com

AMELIA RONCONE

Proudly Served at These Fine Establishments!

RIVER’S CASINO - 777 CASINO DR, PITTSBURGH, PA 15212 NAKAMA JAPANESE STEAKHOUSE AND SUSHI BAR 1611 E CARSON ST, PITTSBURGH, PA 15203 FAT HEADS - 1805 E CARSON ST, PITTSBURGH, PA 15203 SIDELINES - 621 EVERGREEN AVE, PITTSBURGH, PA 15209 PNC PARK - 115 FEDERAL ST, PITTSBURGH, PA 15212 CONSOL ENERGY CENTER - 1001 FIFTH AVE, PITTSBURGH, PA 15219 FRANKTUARY - 325 OLIVER AVE, PITTSBURGH, PA 15222 THE BEER MARKET - 110 FEDERAL ST, PITTSBURGH, PENNSYLVANIA 15212 HOUGH’S - 563 GREENFIELD AVE, PITTSBURGH, PA 15207 ROMAN BISTRO - 2104 ARDMORE BLVD, PITTSBURGH, PA 15221 CASEY’S DRAFT HOUSE - 1811 E CARSON ST, PITTSBURGH, PA 15203 MARIO’S SOUTH SIDE SALOON - 1514 E CARSON ST, PITTSBURGH, PA 15203

facebook/rivertowne.brewing @rivertownebeer

WWW.MYRIVERTOWNE.COM

Amelia Roncone, a self made businesswoman born and raised in the Pittsburgh area, is the owner and creator of Amelia’s Elegant Catering and founder for Young Professional Women in Energy (YWPE).

Amelia Roncone first broke into the catering business four years ago when she started Amelia’s Elegant Catering.. Two years later, Amelia, who had previously worked as a registered nurse, decided that she wanted to become part of Pennsylvania’s burgeoning power and energy industry. With no prior training and without any clear path to this goal, she decided that she would have to become the mentor she was looking for in this male dominated industry.

For the full story visit www.local-pittsburgh.com

| Issue 1 29

drinks

NATRONA BOTTLING COMPANY

d

A Preservation of Quality

Residing in Western Pennsylvania for 109 years, Natrona Bottling Company still uses the same quality ingredients they have for more than a century to produce authentic old fashioned Red Ribbon sodas. Vito Gerasole, a Plum native, took over operation of Natrona Bottling three years ago in an

effort to keep the company standing. Today, Natrona Bottling is as strong as ever and continues to produce a series of vintage inspired sodas that capture the nostalgia this company has worked so hard to preserve.

FIND US, TAG US, DRINK US. DRINK RED RIBBON.

NATRONA BOTTLING #redribbonsoda #natronabottling @natronabottling | www.natronabottlingcompany.com 30

| Issue 1

Ever since it was founded in 1904 by Ed Welsh, Natrona Bottling has made sure that every batch of soda is individually mixed with all its premium ingredients measured by hand. Using the same vintage equipment used to produce soda at the turn of the century, Natrona Bottling is the only soda company in the United States to still use a process called “pinpoint carbonation”. It creates small bubbles instead of the large gaseous bubbles used in all contemporary soda production. The tiny bubbles combined with the exclusive use of pure cane sugar create a smooth and unique soda incomparable to anything else on the market.

Currently, the company offers ten different flavors of soda pop which are all naturally caffeine free and bottled as needed to ensure freshness. One of the company’s most popular flavor’s is one they’ve been making since the company’s inception; Red Ribbon Original Cherry Supreme. Vito believes that part of what makes their soda so wonderful, aside from their vintage processes, is their attention to unique flavors like Jamaica’s Finest Ginger Beer, a flavor that is made with real ginger root oil and is also available in a “Hot! Hot! Hot!” extra spicy version.

Recently, Vito has developed a new flavor for the company, Red Ribbon Almond Cream Soda, that he hopes will gain popularity and become a favorite amongst customers.

Vito said, “Natrona Bottling would’ve closed if someone hadn’t stepped in to take over... the opportunity was too good to not take.”

Vito works along side office manager of 15 years, Mary Jane Zdilla, and Master Bottler, Steve Vokish who has been with Natrona Bottling for 39 years.

Natrona Bottling Company, a small but passionate business, continues to stand as a unique gem in Western Pennsylvania, serving as an important historical preservation of vintage processes and techniques that no longer exist anywhere else in our nation.

| Issue 1 31

impact i

DREAM CREAM ICE CREAM This small storefront located at 539 Liberty Avenue in downtown Pittsburgh may at first glance appear to be your run of the mill ice cream parlor. But closer examination reveals that Dream Cream Ice Cream does much more than just dish up ice cream.

Co-owner, or “Chief Cone� as he has jovially nicknamed himself, Thomas Jamison, grew up in Pittsburgh and had a vision of a business model that would allow for his shop to help the community in a unique way. Dream Cream, originally opening their doors May 25th of 2012, is one of the many businesses made possible because of Project Pop-up, an organization started by Mayor Luke Ravenstahl to fill the multitude of empty retail spaces in the downtown Pittsburgh area by offering free, year-long leases to individuals with innovative business ideas.

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During the winter season, Dream Cream will select one major cause each month and

DONATE 25%

of all ice cream sales to that cause/dreamer.

December Dreamer Children’s Hospital Foundation

Funds being raised for Children’s Toys & Free Healthcare Services

Dream Cream selects 12 different members of the community every month who want to raise money for a viable need. These “dreamers” submit essays via Dream Cream’s website explaining what it is they’d like to raise money for. Jamison has seen everything from an individual wanting to raise money to help rebuild a local church to a volunteer wanting to start up their own t-shirt company. Each dreamer that gets selected then chooses one of Dream Creams unique flavors and volunteers at the shop for 7 hours 2 times per week to help sell their flavor. 25% of the proceeds made at the end of that month from the dreamer’s flavor automatically go to their cause. Jamison believes that this relationship is beneficial for both parties: Dream Cream saves on expenses and the dreamer is able to reach out to potential supporters for their cause.

Thomas Jamison, a Pittsburgh native, has always strived to find a way to give something back to the city that raised him.

Although the desire to open the shop originally sprang from a passion for ice cream, Thomas Jamison opened up Dream Cream in hopes of disproving the stigma that often comes along with the ideas of “for- profit” and “non-profit” business models. Jamison believes that “you can do both. You can do good for the community and build wealth at the same time”. Jamison makes efforts on a weekly basis to reach out to local businesses in hopes of inspiring larger businesses to take this same approach. He has recently been corresponding with businesses in the surrounding area to give their employees discounts for Dream Cream as a gesture of goodwill.

More than a year after opening Dream Cream is thriving in the always growing and rejuvenating downtown Pittsburgh.

Applications for monthly dreamers have been flooding in and Jamison even admits that he’s lost count of the amount he gets on a weekly basis but encourages everyone to keep applying regardless. In the next few years he hopes to expand Dream Cream into the towns surrounding Pittsburgh in order to extend the business’ reach to potential dreamers.

This unconventional ice cream shop proves that innovation and risks can pay off. Open 7 days a week from 11am-11pm, Dream Cream is continually working to better the downtown community and help make dreams come true.

539 Liberty Avenue Pittsburgh, PA 15222

| Issue 1 33

---WARNING: ONE BITE AND WE GOTCHA--Sushi • Seafood • Buffet

YOU BE THE JUDGE, IF CALIENTE PIZZA ISN’T THE BEST PIZZA YOU HAVE EVER EATEN...

I’LL GIVE YOU YOUR MONEY BACK...EVERY PENNY!

The Ultimate Buffet Experience! asian cuisine • hibachi • made-to-order sushi • carved meats • full service bar • salad bar

Monday - 20% off seniors (all day) Tues & Wednesday - Family Night - kids eat free (call for details) Thursday - Ladies night $3 House Wine Friday & Saturday - Late Night Special - 20% off 9pm-10pm (call for details)

Misaki has an astounding and spacious banquet and meeting facility with capacity of up to 300.

412-481-1118

Sunday-Thursday 11am-10pm Friday & Saturday 11am-11pm

860 Saw Mill Run Blvd (Route 51 South) • Pittsburgh www.MisakiExperience.com 34

| Issue 1

20 ROTATING

150

OVER

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| Issue 1 35

HEALTHY HAIR IS BEAUTIFUL HAIR

health h

Organic Ingredients Give You Beautiful Hair Without Sacrifice More than just buzzwords, organic, green and sustainable are ideals slowly weaving into our collective philosophy of “Healthy Humans for a Healthy Earth.” As our tapestry unfolds, so do our desires for products that are good for us and this planet we call home.

Our popular understanding of organic means insecticides, herbicides, fungicides and artificial fertilizers not included. Well, get this: Unless a product is marked USDA Organic, there is no federal policy that

governs organic claims and the FDA has no authority to require safety data for skincare and cosmetic products. Also, companies are not required to list any of the chemicals in their fragrance mixture on the label.

To make matters more complex, truth-in-marketing rules for food do not apply for skincare products or cosmetics. For instance, in a recent Environmental Working Group study, 1,700 children’s body care products marked as “gentle” or “hypoallergenic” ingredients were evaluated. 81% were found to contain allergens or skin and eye irritants.

Which products do we really want on our bodies? Look for products: · Free of parabens (preservatives), phthalates, mineral oils, propylene glycol, sodium lauryl/laureth sulfates, “fragrance” · That use essential oils, fruits, herbs and veggies for colors and scents · Using botanical sources (honey, lemon, etc) of vitamin e or c as preservatives · Whose manufacturer uses sustainable community practices and benefits

G

L SPA JEMA an urban oasis

ocated in the Golden Triangle district of downtown Pittsburgh, Spa Jema is a chic modern retreat offering an exclusive range of beauty and wellness treatments. We offer an urban oasis where you can escape into a zen-like sanctuary with a serene and tranquil ambiance.

Downtown Pittsburgh’s Premiere Organic Day Spa

117 First Avenue, Pittsburgh 412-281-3336 info@spajema.com 36

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Spa Jema offers massages in a variety of modalities, facials made to order, nails polished and perfected, waxing painless and shaped, and body treatments that detox and exfoliate. Our professional staff will cater to your every need while making you feel right at home.

Our elegant lounge, cozy fireplaces, and private courtyard will provide plenty of room to enjoy a glass of wine or tea, read abook, or simply relax and unwind. So whether your wish list includes a 90 minute deep tissue massage, a mojito pedicure, or an indulgent spa package, Spa Jema is the place to be for the ultimate in pampering perfection.

Your Family Salon located in the heart of Bellevue

In the gentle depths of the soul, everyone deserves to feel beautiful.

613 Lincoln Ave Bellevue, PA

412 • 766 • 3049

uys and Dolls, the area’s newest boutique hair salon, is located in the heart of Bellevue. Justin Weiss, Salon Manager has chosen to showcase the ColorProof product line, the next generation organic hair care system, for the clientele. Working hand in hand the dynamic cuts and awesome colors allows the ColorProof product line to take hair care to the next level. The ColorProof focus is what is not in their product: • Sulfate/Salt free • Paraban free • Carcinogen free • Recycled packaging • PETA approved

• Gluten free • PABA free • Biodegradable • 100% Vegan • Keratin free

We are proud to support both the American Cancer Society as a Free Wig Salon working with patients and their families. We also are a Locks of Love Salon, where clients can donate their hair to help others. These programs have touched our family personally and we would like to share and show our support with the Pittsburgh communities.

How do we identify altruistic companies whose claims we can trust?

Look for companies: · Willing to share research on their product ingredients. They will use independent sources for product lab testing and then make the test results available for consumers. · With sustainable production - organic and unrefined materials from free-trade sources. · That use minimal and/or reusable/ recyclable packaging. · Whose products are hand-crafted.

When we as consumers expect (demand!) healthier and more sustainable products from aware companies, the market responds. For example, according to a recent Health and Beauty Industry report from J.P. Morgan, while the broader salon industry contracted by 2% per year for the last three years, the organic salon segment grew by 16.7% per year.

So, what’s happening in Pittsburgh to support our growing consciousness and how do we find out? Greener Pittsburgh! Launched in 2011, www.greenerpittsburgh.com has become our searchable location-based green business hub and online community. Here, companies and organizations offering greener products and services and we, as consumers, can connect.

What would YOU do with a little extra confidence?

I

sle of You Hair Color Studio is a unique, cozy, intimate salon where you can depend on focused attention and personalized, innovative, cutting edge creativity. Precision cutting, custom hair color, hair extensions, and complete home care maintenance products. Celebrate the sublime uniqueness that is you;

Here’s what else:

· Find green products and services sold near you · Rate and review the greening efforts of businesses · Learn more about sustainability issues · Find green events happening in the region · Discover and engage with one of Pittsburgh’s nonprofit groups · Contribute content to help educate your community · Promote your company with advertising and sponsorship opportunities If you want to do more research on your own, check out www.goodguide.com - a resource for healthy, green and ethical products based on scientific ratings or www.ewg.org, an online data base for personal care products and cosmetics.

Find your power, tap your strength, and create your dream, build your wings and soar to new heights.

Revel in your fabulousness. And never underestimate the power of a little extra confi dence.

5154 Butler Street Pittsburgh, PA 15201 (412) 781-1024 www.isleofyousalon.com

Isle of You Hair Color Studio.

Confi dence Elevation Specialists.

Go forth and be awsome.

met•a•mor•pho•sis a profound change from within

A

ndrew Leo Hair Salon is a place where innovation meets beautiful hair.

Andrew Leo Hair Salon

Experience our customized L’Oréal Ammonia-free permanent hair color Achieve natural dimension with Balayage, a free form highlighting technique to create lighter and brighter hair.

Cleanse, treat and protect your hair with the complete line of Kérastase products.

5518 Walnut St. - Shadyside

412-683-6668

mention this ad for 25% OFF your first spa experience

O

ur motto or tag-line at Metamorphosis Salon and Day Spa is “met-a-mor-phosis--a profound change from within.” We believe that everything that goes on the body should be as natural and healthy as what goes into it. We want our clients to experience high quality, organic products without breaking the bank. By using products such Aveda, Emience, and Nufree, we feel that we are offering our clients the best organic products on the market. This, combined with competitive pricing, means that “organic” does not have to be more expensive! Since the skin is the body’s largest organ, we want to be sure that everything we use on our clients is as organic as possible, while still providing the best possible results!

4306 Butler Street • Lawrenceville

412.781.1262

| Issue 1 37

Feeling Out of Balance?

You are unique, one of a kind, and there is no one like you.

Shouldn’t you have a physician that treats you that way?

We specialize in bio-identical hormone replacement, thyroid optimization, chronic fatigue, fibromyalgia, immune dysfunction and nutritional therapy for men and women.

As seen on WTAE News, Oprah & Dr. Phil

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Call 412-404-2939 today for your appointment.

Marotta Chiropractic & Massage Clinic Combining Chiropractic Treatment and Advanced Massage Therapy

EFFECTIVE TREATMENTS FOR: Auto Injury Back Pain Neck Pain Arthritis Herniated Disc Shoulder Pain Muscle Spasms Headaches Sports Injury

DR. ERIC MAROTTA

We Accept Most Insurance Plans With No Referral Needed 400 Rodi Road • Suite 3 • Penn Hills 38

| Issue 1

412-241-4530

Look Good. Feel Good.

Call Us Today! www.capristosalon.com

412-361-8722

Chic, elegant and vogue-Capristo Salon and Wellness Spa in Shadyside. With over twenty years on Ellsworth Avenue, Capristo's not only offers a full service hair studio, but also boasts a lower level full body salon dedicated to massage, facials, laser hair removal, laser weight loss and a Sensory Deprivation Tank.

Capristo Salon takes pride in our skilled massage experts, skin care specialists and offers the best waxing in Pittsburgh. Experienced, artistic stylists and four trained educators await your arrival excited to bestow the newest trends and the most updated styles! | Issue 1 39

LOCATIONS

!

Asian Influence Artistry Perlora Mahla & Co. Antiques Hot Haute Hot In the Kitchen Richard Lawrence Interiors Collage Steel City Framing O’Bannon Oriental Carpets WERK Pittsburgh Furniture Company Divertido Loom Exquisite Textile Shop Gene Sanes Upholstery Store Quality Granite YQ Granite Mike Feinberg Co.

A Asian Influence B Artistry C Perlora D Mahla E Hot Haute Hot F In the Kitchen G Richard Lawrence Interiors H Collage I Steel City Framing J O’Bannon Oriental Carpets Butler K WERK Butler L Pittsburgh Furniture Company Butler M Divertido Butler N Loom Exquisite Textile Shop O Gene Sanes Upholstery Store P Quality Granite Q YQ Granite

Celebrate the season with a new reason to shop in the strip. It’s not just for food lovers anymore.

Pittsburgh’s strip district offers a great variety of home furnishing shops that feature small items to add to your decor or main pieces to adorn the inside of your home.

Come see what they have to offer!

F

37th St

ER

A

LIBERTY AVE

LIBERTY AVE

30th St

28 th St

27 th St

26th St

25th St

24th St

23rd St

H

E PENN AV

N PENN AVE 22nd St

21st St

Spring Way

20th St

Q

E

I

40TH ST

39th St 38th St

36th St

35th St

ST

Mulberry Way

R

M

BU TL

SMALLMAN ST P

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33rd St

ST

SMALLMAN ST

SMALLMAN ST

K

SM AL LM AN

B

G

LIBERTY AVE

32nd St

C

Spruce Way

PENN AVE

29th St

28 th St

Railroad St

D

40

27 th St

26th St

25th St

24th St

23rd St

22nd St

21st St

20th St

16TH ST BRIDGE

VETERAN’S BRIDGE

31ST BRIDGE

BRIDGE

A B C D E F G H I J K L M N O P Q R

STRIP DISTRICT SHOPPING

J L

You can’t party without the PARTY King!

MIKE FEINBERG CO. Since 1960 The largest selection in the region!

• Party Supplies for ALL Occasions • Steelers / Penguins / Pirates • Pittsburgh Souvenirs

If It's Black and Gold... Mike has it!

Find Us On 1736 Penn Avenue (in the Strip District)

412-471-2922 www.mikefeinberg.com

Mon-Fri: 8:30am - 4:45pm | Sat: 8:30am - 3:00pm

ALWAYS AT DISCOUNT PRICES! Bring This Ad in for a FREE Gift

Local Candles FIN_Artistry 11/5/13 5:50 PM Page 1

always the unusual, always the treasured

Artistry At Home Home Furnishing Garden Accessories

Design Services Available In the Strip at 2613 Smallman Street 412.765.2522

artistryathome.com | Issue 1 41

Jeff Rose 412-215-6687

ELEGANCE

THAT MOVES YOU

Fall 2012 P.O. Box 82514 Pittsburgh, PA 15218 412.586.5161 local-pittsburgh.com Sales Associate

Wil Fulton

LOCAL publications will provide up to 3 proofs. After the 2nd round of revisions a $35 f ee will be assessed per additional round of revisions.

With a large selection of limousines and buses to choose from, as well as luxury sedans, suvs, and vans for all your corporate needs, we have the perfect vehicle for your SPECIAL EVENT. Be responsible when you drink by leaving the driving to our professional drivers.

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Your Next Limo Outing Good with 5 Hour Limo Package

Use this ad or check out www.qualitylimousine.net for a printable coupon.

QUALITY LIMOUSINE SERVICE 1044 E. SAW MILL RUN BLVD | 412.527.5466

qualitylimousine@aol.com

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it’s time to discover YOUR practice!

INTRODUCTORY 2-WEEKS UNLIMITED 3rd Quarter YOGA FOR $30 2013

Where Tails Go to Wag!

1601 Penn Avenue 2nd Floor Pittsburgh, PA 15222 412.586.5161 local-pittsburgh.com

02

www.bys-yoga.com

1113 East Carson Street ZONE Historic South Side LOCAL publications will provide up to 3 proofs. After the 2nd round of revisions a $35 f ee will be assessed per additional round of revisions.

412/481.YOGA (9642) photo: Carmon Rinehart Marketing Consultant

Strip District

2530 Smallman St. 412-315-7050

East End

1140 Washington Blvd.

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South Hills

Ellen Spiegel 412-897-6858

2858 Banksville Rd. 412-412-343-1171 Fall 2012

DAYCARE • BOARDING • GROOMING TRAINING • RETAIL & MORE

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LOCAL publications will provide up to 3 proofs. After the 2nd round of revisions a $35 f ee will be assessed per additional round of revisions.

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Discount applies to one dog per family. See website for daycare requirements.

Offer expires 3/31/14.

See website for boarding requirements. Reservation required. Expires 3/31/14.

Discount applies to one dog per family only.

Appointment required.

Offer expires 3/31/14.

| Issue 1 43

design d

STREETHEART:

A Journey Through Pittsburgh’s Distinctive Streetwear Scene When 18 year old Katie Maillis first arrived in Pittsburgh in 2001, the Youngstown, OH native had admittedly never even heard of graffiti. It wasn’t until she began attending art school for graphic design that she suddenly found herself immersed in Pittsburgh’s unique streetwear scene. In the years since Maillis has become a fashion coordinator for RAW Pittsburgh and, as of the Spring of 2012, launched her own streetwear lifestyle brand Streetheart.

Streetheart is an edgy collection meant to inspire those who wear it. Maillis says that she hopes “people who connect with [her] clothing can use it to identify with their own experiences, choices and likes”. The collection consists of a variety of tees, tanks and hoodies that employ leading-edge slogans and images. The simplicity of Streethearts clothing is counteracted by it’s attention to unique screen prints and verbiage. “Streethearts mission is to help girls look good while they act bad.”

Maillis first began her venture into Pittsburgh’s fashion scene when she was attending art school in the city. “Honestly I didn’t grow up thinking I would be a part of the fashion industry. It all just kind of happened.” In the midst of her college years, Maillis was much like any other 20 something. She spent her time working at a pizza shop and going out dancing. During this time the owner of a local Streetwear store approached her and said he liked the

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way she dressed. This individual was Brian Brick, president of Timebomb, now known as an essential player in Pittsburgh’s music, art, and fashion community. When they first met Brick told Maillis that he wanted to start getting women’s clothes into his store and wanted her to be the store’s buyer.

Maillis says “that’s really where it all started.

The combination of working at Timebomb and being around these amazing designs sparked my interest of starting my own brand. This is basically how Streetheart came to be.”

After graduating, Maillis worked with Timebomb as both a buyer and graphic designer.

Maillis produced flyers and CD covers and says that she eventually realized “[she] could

make money designing for local musicians and promoters doing something [she] loved”.

This passion fueled Maillis to start her own brand, Streetheart. It was at this point that she was approached by the independent art organization RAW Pittsburgh who asked to feature some of her work in their upcoming show. Maillis now serves as their fashion coordinator, a position she has held for over a year.

Maillis says that Pittsburgh has been a huge source of inspiration for her. “Pittsburgh is where it’s at right now! I’ve experienced and learned so much about design, city life and myself.” Maillis believes that the vast array of sub-cultures, diverse architecture, street art, music scenes and “the ever growing feeling

of Pittsburgh” serve as her main inspirations.

She says that since coming to this city her “esthetic has definitely changed, or maybe grown would be a better word. Pulling from my experiences to make art that people can relate to. Because in the end you want your customer to relate with your clothing, so they feel they can express their true

selves by wearing your brand”.

You can find Streetheart merchandise at Timebomb, Daily Bread and at www.shopstreetheart.com

| Issue 1 45

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Call today to schedule your FREE In-Home Consultation and get your complimentary Design Guide

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Pittsburgh’s Premier Organic Day Spa

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WARRENDALE 701 WARRENDALE VILLAGE DR 724.933.3155

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