Creator of Beauty

PAUL FELIPE CELEBRATES
40 YEARS BEHIND THE CHAIR

PAUL FELIPE CELEBRATES
40 YEARS BEHIND THE CHAIR
For some of our patients the goal is winning a national championship. But you just want your wrist pain to go away so you can skate for state. At TRIA Orthopedics, we’ll treat your broken wrist and get you back on the ice. When that happens, it feels like we all win. It’s why you’re treated and how you’re treated by TRIA.
Launched in 1953, the Fifty Fathoms is the first modern diver’s watch. Created by a diver and chosen by pioneers, it played a vital role in the development of scuba diving. It is the catalyst of our commitment to ocean conservation.
You can count on us to source the best-in-category meat, seafood, cheese and produce. We also have your pantry basics and everyday must-haves along with new, local, exclusive, healthy and seasonal favorites in every grocery aisle to make shopping our entire markets convenient, easy and fun!
“When you think about what creativity is, it’s the fabric that shapes the emotion in the community, the engagement, expression of that community. It’s very important to understand whose voices are making up that fabric.” —Dan Ryan, InspireMSP (page 26)
Dan Ryan, page 26
DEPARTMENTS
14
Rejuvenating the Windows to the Soul Eye lifts offer a brighter perspective.
16
Making a Masterpiece
Edina Innovation Lab graduate finds success in luxury leather bag business.
18
Breaking the Silence
Local women raise awareness about perimenopause.
FEATURES
20 Her Next Act
Saltie Rose creates chic pickleball apparel for women over 40.
26
Leading with Style
Dan Ryan is InspireMSP’s founder and our fall fashion icon.
34
Creator of Beauty
Paul Felipe celebrates 40 years behind the chair.
TASTEMAKERS
Global Cuisine Takes Flight Starling features flavors from around the world. IN EVERY ISSUE
OVO RESTORATIVE LENS EXCHANGE (RLE) is a great option for patients in their 40’s and 50’s who want to see near, far and everything in between without glasses or contacts. Ditch the reading glasses forever! RLE is a permanent solution for your vision. It can correct myopia, hyperopia, astigmatism and presbyopia. The procedure is painless and takes about 30 minutes. Most patients can drive and work the next day. Best of all, you will never develop cataracts later in life.
DEZ YOUNG KS95
“OVO changed my life. Thanks to Dr. Lobanoff and RLE, I’ve ditched my reading glasses for good! Life is too short not to see it!”
STEVE GORMAN
KQRS & FOUNDING MEMBER OF THE BLACK CROWES
“I have the near and distance vision of my youth forever thanks to RLE from OVO.”
LATROY HAWKINS
MINNESOTA TWINS
“My goal was to see far, intermediate and close. I did my homework and OVO is the best in the business.”
This October, we celebrate fashion, beauty and the individuals who shape these worlds. We’re excited to bring you an edition brimming with elegance and inspiration.
We are honored to celebrate the remarkable career of Paul Felipe, a hair stylist who has dedicated 40 years to the art of hair design. Felipe’s journey is a testament to passion, creativity and the profound impact one can have on the beauty industry. His story is not just about longevity, but about a lifelong commitment to helping others feel their best (page 34).
Also dedicated to helping others feel and look their best is Saltie Rose, a new pickleball clothing line that’s more than just stylish athletic wear. This brand is a vibrant community movement aimed at uplifting women, promoting empowerment and fostering a sense of belonging through sport and fashion. We are thrilled to showcase a brand that combines functionality with a powerful mission (page 20).
Fashion and style are about more than just appearances. They are art. They are expressions of identity and tools for empowerment. We sit down with Dan Ryan of InspireMSP. Its mission is to help youth build big dreams by exploring career opportunities in the creative industries. And he’s graciously agreed to model the latest in men’s fashion (page 26).
And in the spirit of Halloween, we have fun how-to guide on how to determine the color of your aura (page 12), as well as some handy tips on how to keep your ghoulish celebrations green (page 11).
I wish you a wonderful October, and I hope all of you are inspired to embrace the style that feels true to you.
feroza@localmedia.co
On the Cover
PUBLISHER
Susan Isay
EDITOR
Feroza Mehta
MANAGING CREATIVE DIRECTOR
Renée Stewart-Hester
MANAGING EDITOR
Hailey Almsted
DIGITAL EDITOR
Madeline Kopiecki
COPY EDITORS
Kellie Doherty and Sherri Hildebrandt
STAFF WRITERS
Kelly Cochrane, Mollee Francisco, Emily Gedde, Meredith Heneghan, Daniel Huss, Jennifer Pitterle and Rachel Schuehle
CONTRIBUTING WRITERS
Alison Perrier Briggs, Sarah Davis, Taylor Ellingson, Daniel Green, Maire Katyal, Megan Maynor, Twila Singh, Kelly Smith
Maureen Millea Smith, Jasmine Brett Stringer and Laura Westlund
DIGITAL INTERN
Alexandra Tostrud
EDITORIAL INTERNS
Tia Benson and Findlay Drabant
EDITORIAL ADVISORY BOARD
Alison Perrier Briggs, Edina Community Foundation ; Daphne Edwards, Edina Public Schools ; Greg Hoyt, Rustica Bakery ; Shelly Loberg, Edina Chamber of Commerce ; Rebecca Sorenson, 50th & France Business Association ; Jasmine Brett Stringer, Carpe Diem with Jasmine; and Kelly Vickers , Zimmer Design
SENIOR MANAGING ART DIRECTOR
Sarah Dovolos
ART DIRECTOR
Allison Nolden
ASSOCIATE ART DIRECTOR
Jamie Klang
GRAPHIC DESIGNER
Yaz Lo
LEAD STAFF PHOTOGRAPHER
Chris Emeott
PRODUCTION DIRECTOR
Brittni Dye
PRODUCTION MANAGER
Lisa Stone
PRODUCTION COORDINATOR
Mimi Coz
SENIOR ACCOUNT EXECUTIVES
Laura Bjorgo, Cynthia Hamre, Mary-Catherine Hartel, Sara Johnson and Lauren Warner
PRESIDENT
Pete Burgeson
All over America, strangers with different political views are coming together, two at a time, to talk about their lives—not debate politics—and discovering they actually have a lot in common.
All over America, strangers with different political views are coming together, two at a time, to talk about their lives—not debate politics—and discovering they actually have a lot in common.
All over America, strangers with different political views are coming together, two at a time, to talk about their lives—not debate politics—and discovering they actually have a lot in common.
All over America, strangers with different political views are coming together, two at a time, to talk about their lives—not debate politics—and discovering they actually
If you’re among the 9 out of 10 Americans who are tired of our country’s divisions, check out One Small Step, where you can listen to these meaningful conversations and sign up to participate.
If you’re among the 9 out of 10 Americans who are tired of our country’s divisions, check out One Small Step, where you can listen to these meaningful conversations and sign up to participate.
If you’re among the 9 out of 10 Americans who are tired of our country’s divisions, check out One Small Step, where you can listen to these meaningful conversations and sign up to participate. Let’s talk...
If you’re among the 9 out of 10 Americans who are tired of our country’s divisions, check out One Small Step, where you can listen to these meaningful conversations
I LOVE HALLOWEEN. It’s fang-tastically fun and fosters neighborhood bonding. But this holiday also creates a frightening amount of waste.
Here are a few simple ways reduce any horrifying heaps:
• Candy wrappers do not belong in the recycling bin. Don’t get spooked by hard-to-recycle items. Try a specialized recycling service such as Ridwell or Terracycle.
• Most decorations cannot be recycled. That includes any giant skeletons and all micro-plastic, glittery items. List them in your local Buy Nothing group
to keep them from haunting your trash.
• Compost all-natural décor. All those pumpkins and jacko’-lanterns can be returned to the earth. Bring your gourds to Edina’s annual Pumpkin Smash & Bash (page 46).
• Shop secondhand, or swap costumes. Yes, you may be the ghostess with the mostest, but you don’t need that coffin of costumes you won’t wear again.
Grab your wands, and let’s brew up a greener Halloween. Twila Singh is the City of Edina’s organics recycling coordinator.
“Finn was in a horrible mood. Grandpa wanted to talk about it. Finn did not.”
So begins this lovely, poignant picture book, which centers around a child-grandparent relationship and the natural world of Minnesota’s North Shore.
Finn, who begins the book hiding under a quilt, begrudgingly agrees to join Grandpa on a walk in the forest—if the quilt comes, too.
On their journey, Grandpa points out many wonders and surprises going on beneath what we can see—roots beneath a tree, eggs beneath a nesting bird and so on, before expanding to what experiences and feelings may be beneath what we see in other people. Finn gradually emerges from under the quilt and offers it to Grandpa who says, “Beneath someone who looks like they won’t understand … is someone who knows exactly how you feel.”
Local author and illustrator Cori Doerrfeld won a 2023 Minnesota Book Award for this book.
Megan Maynor is a local children’s book author. Her books can be found at meganmaynor.com.
With the spooky season upon us, I love to lean into the energy of this mysterious and atmospheric time by exploring one of my favorite topics—auras.
An aura is the subtle energy field that surrounds you. It is believed that each person has a unique signature of energy and color, or aura, that presents as a luminous color bubble that conveys information about your state of being.
Each aura hue is thought to correspond to different qualities and characteristics. For example, a calming blue could indicate tranquility and intuition. Red might signify someone who is passionate yet grounded. Understanding the colors and fluctuations within your aura can offer valuable insights into your overall disposition and inner workings.
Read Your Aura:
1. Place your hand on a white piece of paper.
2. Gaze without blinking between two of your fingers until you start to see a shadow.
3. This shadow will eventually turn into a color. This is your primary aura color and tells you a lot about yourself.
Try building this activity into your Halloween festivities for a cosmic addition.
Kelly Smith is the founder of Yoga For You and the host of the podcast Mindful in Minutes
October is Breast Cancer Awareness Month, which makes it a great time to talk about mammograms, the best way to find breast cancer early. Screening mammograms help catch breast cancer before symptoms start. A mammogram uses X-rays to see the inside of your breasts and can find potentially cancerous tissues before symptoms start. This is important because breast cancer doesn’t typically cause symptoms in the early stages.
Most women (and those assigned female at birth) should start annual mammograms by the time they’re 40. If you have an increased chance of breast cancer because of a family history or other risk factors, ask your doctor about screening recommendations.
Experts believe that if everyone started screening by age 40, we could save nearly 20 percent more lives from breast cancer.
Breast cancer screening is usually 100 percent covered by insurance. If you’re uninsured or underinsured, call the Sage Screening Program at 888.643.2584 to ask about lowor no-cost screening options.
Easier Than You Think
You may have put off a mammogram because you don’t think you have time, or maybe you’re worried about what screening is like. But a mammogram appointment can take less than 30 minutes, with the mammogram itself lasting just 5–10 minutes.
Edina’s Kelly S. Furda, M.D., is a physician of diagnostic radiology at Park Nicollet Jane Brattain Breast Center in St. Louis Park.
— Jacob, Blue Cross and Blue Shield of Minnesota Medicare Advisor
Learn what Original Medicare covers, how and when to enroll, and Medicare plan options available in your county.
Our Blue Cross Medicare experts are with you every step of the way, from helping you understand benefits and coverage to selecting the right plan to meet your needs.
Reserve your spot today. Call 1-855-486-2401, TTY 711 or visit bluecrossmn.com/Workshop8
Beginning in October, we’ll present 2025 plan information. Workshops cover individual Medicare plans. If you’re Medicare-eligible and covered under the Federal Employee Program® or a Blue Cross group employee or retiree plan, talk with your employer. You may be able to get better coverage than an individual Medicare plan. Blue Cross offers PPO, Cost and PDP plans with Medicare contracts. Enrollment in these Blue Cross plans depends on contract renewal. Plans are available to residents of the service area. For accommodations of persons with special needs at meetings, call 1-855-486-2401, TTY 711.
Y0138_062024_P01_M
Blue Cross® and Blue Shield® of Minnesota and Blue
Eye lifts offer a brighter perspective.
By Kelly Cochrane
BETSY JOHNSON is an active tennis player and golfer. The Edina resident says a couple of years ago, she noticed she wasn’t looking her best.
“I noticed that when I smiled, my eyelids were covering my lower eye lashes,” Johnson says. “My eyelids felt heavy, and I could feel the weight of them.”
She started talking with her family
and close friends about it. As it turns out, the drooping eyelids she was experiencing was hereditary, running prevalently in her family. Her father had them too, along with her aunt and sister. In 2023, her father went so far as to have a blepharoplasty, often referred to as an eye lift, which minimizes the effects of droopy eyelids by removing
“The eyes are the first place we see aging.”
Meredith Baker, M.D.
excess skin in the eyelid. Not only was he having similar symptoms to his daughter, but it was starting to affect his peripheral vision due to the eyelids beginning to cover the outer corners of his eyes. Because of the amount his eyelids were affecting his quality of life, he was able to qualify to get the blepharoplasty covered by his insurance.
After seeing the almost instant improvement in her father following his surgery, Johnson started searching for a surgeon in Edina. She talked to a few of her closest friends, and as it turned out, a couple of them had also had an eye lift. She found Minnesota Ophthalmic Plastic Surgery Specialists (MOPSS), led by surgeon Meredith Baker, M.D., in Edina. Fortuitously, Baker was a family friend from when Johnson was growing up. With a personal connection and references from friends, Johnson called MOPSS to set up her consultation.
“The main reason patients have the blepharoplasty is because they are seeing a decrease in peripheral vision,” Baker says. “It’s a lovely, straightforward procedure with a subtle but meaningful change.” Blepharoplasty is an outpatient procedure that takes approximately one hour. Recovery is typically between one and two weeks with the final result appearing after several months. A majority of the patients who seek out the procedure are between the ages of 45 and 65. “The eyes are the first place we see aging,” Baker says. “Following surgery, you look lighter, brighter and better.”
“I wish I had done it earlier,” Johnson says. “I notice it in pictures, my eyelids aren’t drooping over my eyelashes.” Johnson qualified to have her surgery covered by insurance, and she had her procedure in February 2024. Once she had her consultation, the process went fairly quickly. “Dr. Baker is very meticulous and thorough with her work. She follows up before and after surgery,” Johnson says. “In fact, I was back playing tennis about eight days after my surgery.”
Minnesota Ophthalmic Plastic Surgery Specialists (MOPSS), 5201 Eden Ave. Suite 170; 952.925.4161; MOPSS.com @mopss_mn
By Rachel Schuehle
AS NEW GENERATIONS come and go, there’s often a transference of knowledge—life skills, words of wisdom and so forth. Some are able to gain insights and skills from their parents, a generational gift of guidance. For Jennifer Smail, sewing was the gateway hobby that bonded her to her mother from a young age. And from those early years with needle and thread in hand, came the vision of hand-crafted leather bags.
“Working with leather, I get to be a sculptor, an engineer, a sewist, a metalsmith and designer,” Smail says. “For a driven artist like me, leatherwork provides endless possibilities to create with.”
As the youngest of nine children, Smail’s upbringing was anything but ordinary. In the presence of an artist mother and engineer father, it was inevitable that Smail followed suit. She was motivated by her mother’s passion for creating. “My mom was intentional about her art education with me. She did a lot of one-on-one,” Smail says. “I was lucky that way.”
Smail launched Cuddigan Leather in 2020. Her shop has the ambiance of an Italian leather boutique seen in Tuscany. She prides herself on creating
bags that are similar to Italian leather and production. Design and construction is a blend of handstitched elements with the aid of specific sewing machines. Cuddigan’s Atlas Collection is handbraided.
“If we offer luxury bags with true artistry, beautiful raw materials, we are creating heirlooms,” she says. “A couple things that really set Cuddigan Leather apart from other brands is that every detail of every bag is done with great intention. The hardware is solid brass, and the luxury zipper is manufactured domestically. I would love to source my leather in state and each bag component domestically, making us 100 percent sourced and created in the U.S. We are getting close to this goal.”
All that dedication and hard work helped Smail grow but not enough. In 2023, Smail decided she needed help to get Cuddigan to the next level. She reached out to Annette Wildenauer, the chief innovation officer of the Edina Innovation Lab. It’s a place for entrepreneurs to learn and build upon their businesses. Wildenauer designed the BIG program (Businesses who Innovate and Grow) as a six-month masterclass to help small businesses.
“What makes the program unique is that the curriculum is very fluid,” Wildenauer says. “It’s designed to meet people where they’re at.”
“Annette could tell I was in that ‘second stage’ and was struggling to balance it all as a working mother,” Smail says. After enrolling in the program, she says she quickly benefited from the mentorships, conversations and training sessions. She even got the opportunity to design handbags with material from Faribault Mill.
It’s all onwards and upwards for this Minnesota designer. “I have the gift of being excited by possibility,” she says. “I am so excited I developed the tools to turn possibility into reality. To me, this is life, if you open your eyes, anything is possible.”
Cuddigan Leather, 46 Birch Ave. S., Maple Lake; 612.413.5457; cuddiganleather.com
Cuddigan Leather @cuddiganleather
Edina Innovation Lab, 7201 Metro Blvd.; 952.806.9062; edinainnovationlab.com
By Jennifer Pitterle
Visit menopause.org for helpful resources about perimenopause and tips for finding a certified menopause practitioner.
A healthy diet, like the Mediterranean diet is a nonhormonal way to treat perimenopause symptoms, says Andrea Messina, M.D.
MOST OF US are familiar with the general outlines of menopause, clinically defined as the period after menstruation has stopped for one year. But what about perimenopause? The less-understood “little sister” of menopause can start five to 10 years before menopause itself and comes with its own range of symptoms. To mark World Perimenopause Awareness Month, we spoke with Edina’s Andrea Messina, M.D., MSCP, a Park Nicollet gynecologist who is a certified perimenopause and menopause practitioner through the North American Menopause Society.
Edina Magazine: Can you define perimenopause?
Andrea Messina: Perimenopause is the time ... where women start experiencing changes in menstrual cycles and can start experiencing some of the
symptoms we usually associate with menopause ... We usually see it start for women in their 40s or early 50s, but I’ve had patients in their late 30s.
What are some common symptoms?
AM: Night sweats, brain fog, irritability, mood swings, heart palpitations, headaches, vaginal dryness, joint pain, hair thinning ... and that’s just to name some of them. It’s extremely variable, and the symptoms can fluctuate. There’s so much transition in this time. Weight gain and an increase in belly fat is almost universally frustrating for women, too.
What treatments are available for perimenopause symptoms?
AM: One of the more common treatments is hormonal contraception— birth control pills, rings or patches,
Janie Shaw, a longtime Edina resident, started noticing some odd symptoms when she was 41—fatigue, hot flashes and a general sense that something was “off.” Doctors ran a gamut of tests, for everything from Lyme disease to early-onset Alzheimer’s disease. But nothing showed up. “I was having 10 to 12 hot flashes per hour, every hour,” Shaw says. “And I had extreme brain fog. I would be driving in my car in Edina and wouldn’t know how to get home.”
After four or five years of struggling, Shaw finally insisted on getting her hormones tested though her providers were skeptical. It turned out she had an extreme estrogen deficiency: “Less than zero,” she says. She started on an estrogen patch plus progesterone. “Literally within 24 hours, I was a totally different person,” she says. Though her physical symptoms improved, Shaw says she’s still recovering— now 10 years later—from the long-term effects of her untreated symptoms. “It felt like I lost years of my life,” she says. Shaw, 52, shares her story to help other women know they’re not alone when they start experiencing the often scary symptoms of perimenopause. “The more we talk about it and ask our medical professionals to know more and do more, the better off we’ll be,” she says.
or a progesterone IUD. We also talk about hormone replacement therapy. There’s also nonhormonal options. We talk about a healthy diet—like the Mediterranean diet—and making sure you’re getting cardiovascular exercise and, especially, strength training. Get those habits going during perimenopause because it’s going to get more difficult once you enter menopause. That’s why it’s helpful to seek out a menopause provider.
Why do you think there’s still a stigma around talking about perimenopause and menopause, and how can we bring the conversation into the mainstream? AM: Perimenopause presents in so many different ways; it can be hard for a primary care provider who’s only seeing someone for 20 minutes to address this. There’s more information on social media, so more patients are coming in more educated. I encourage these patients to get these things started.
Dan Ryan is InspireMSP’s founder and our fall fashion icon.
Written by Meredith Heneghan — Photos by Chris Emeott
Dan Ryan founded InspireMSP with the primary goal to create pathways for young people of color to enter and thrive in creative industries. By offering mentorship programs, workshops, field trips and networking opportunities, InspireMSP aims to break down barriers and provide essential resources that are often inaccessible to marginalized communities. The Edina resident reveals his blind spots as a way of admitting that he’s stronger as part of a team, especially a team of people with different life experiences than him.
The mission of InspireMSP is, “Connecting the power of imagination with the practice of exploration to create boundless opportunities that change lives and communities.” When asked how the organization applies that mission day-by-day, Ryan quoted legendary Minneapolis high school basketball coach Larry McKenzie, saying, “You can’t be what you can’t see.”
“Kids will say they don’t care about the opera, don’t like it, have never seen it, but then they see the welders and painters and costume designers at the opera center and walk out having had a great time,” he says. Talk about career dreams unlocked.
While at St. Norbert College, Ryan volunteered with Big Brothers Big Sisters. Once a week, he’d pick up his little brother, Macario, and they’d mostly “kick it around campus,” Ryan says. At his college graduation, Marcario’s mother told Ryan that the best thing he did for her son was show him that there was more beyond high
Edina Magazine partnered with Galleria stores to curate the latest in fall fashion.
Pages 26–27: Fall into style with a complete look from Jaxen Grey. Founder Michael Druskin is a third-generation retailer and opened the shop as way to bring unique brands to the Twin Cities.
Dan Ryan is wearing the Serge Lightweight Tech Chino from Cala 1789, the Liam Sweater Polo from Marine Layer and the outfit is complete with the Marseille Cotton Jacket from Les Deux. Accessories include Ryan Pinto Sunglasses from Oscar Deen.
Pages 28–29: Elevate your autumn wardrobe with classic pieces from Twill, founded by Scott Dayton, which carries luxury clothing for all occasions.
Ryan is wearing a Stenströms White Dress Shirt, which pairs well with the Meyer Char Twill Trouser. The look is finished with a Samuelsohn Blue Check Jacket, accented with an Altea purple pocket square. The outfit is completed with Cameron Sneakers in Whiskey by Martin Dingman, a luxury men’s leather goods brand.
school. “That literally sat with me for 20 years,” Ryan says.
Decades later, Ryan was craving something more. The timing of a project at Paisley Park—a campaign to drive attention to creative industries—and the centuries-old demands that emerged in 2020, lined up in front of Ryan.
InspireMSP’s extended mission involves delivering “extraordinary experiences for historically excluded students by utilizing creative professionals, organizations and a collection of supportive resources to
champion career pathways,” according to its website. The nonprofit 501(c)(3) organization currently works with students between 6th and 10th grades, and its partners include the Minnesota Opera, the Minnesota Twins, Target Center, KARE 11, Dunwoody College of Technology, First Avenue and many more.
Ryan learned that Minnesota’s creative industry is one of the top in the nation, and it’s growing. He also learned that only 13 percent of the creative industry’s workforce is made up of people of color (2019 Creative
Minnesota Report). “When you think about what creativity is, it’s the fabric that shapes the emotion in the community, the engagement, expression of that community. It’s very important to understand whose voices are making up that fabric,” Ryan says.
When Ryan and his colleagues talk about the creative industry, they point out two things: place and role. There are places that are inherently creative, like theaters and museums. Then, there are roles that are creative, like designers and writers. You can be in a creative role at a place like Target, a nonprofit or even in government work. InspireMSP aims to expose young people to the endless world of creative pursuits and acknowledge that there are many paths along that same road.
“It can’t become us trying to guide students who have way different lived experiences than we do down the same path that we took. That’s just not something that we can expect
from those who we work with,” he says. “If we are really trying to drive change, if we don’t build it with those that we are trying to unlock those opportunities for, then it doesn’t truly become a system change.
“The way that we do that is by constantly trying to be in community— by being on the bus with the students, talking with them,” he adds.
During an early trip to First Avenue with some students, Ryan remembers playing a Prince song and asking if anyone knew who was singing. A single hand was raised, and Ryan realized that they needed to integrate more relationship-building into InspireMSP before heading straight to an experience with different expectations of impact than the students on the bus.
“We now always go into the classroom to build that trust and awareness of where we’re going and to understand where the students are at … so that we can help to provide that context, a
sense of security, and feeling of welcome and belonging before they go into that space,” Ryan says.
InspireMSP is currently in 18 Metro schools and with Big Brothers Big Sisters. There’s a waiting list of hundreds of students and more partners who want to be involved than InspireMSP has capacity to handle. The future is bright, and Ryan wants it to grow in the right direction. “As we continue to grow, we are making significant efforts to make sure that those leading the organization are empowered to develop it to represent similar lived experiences as those that we’re working with,” Ryan says.
Ryan’s work is best captured in his stories. InspireMSP took a group of 7th graders to Dunwoody College of Technology. After the visit, one of the students went home and talked about it at the dinner table with his family. His older brother got excited and applied. Another cohort visited Target Field.
Trailmark is a boutique that offers dependable and high quality clothing, usually in the outdoor apparel arena.
Ryan is wearing Relwen’s Lightweight M-51 Pant and Windzip Jacket, paired with the Lightweight Fjord Flannel Shirt and R1 Air Zip-Neck from Patagonia. The look is complete with the Phoenix Sneaker from Oncept, an eco-conscious shoe line that only produces five styles per season.
“If
we are really trying to drive change, if we don’t build it with those that we are trying to unlock those opportunities for, then it doesn’t truly become a system change.”
DAN RYAN, INSPIREMSP
This second look from Twill is a great example of elevated casual.
Ryan is modeling a Meyer Cord Winter White Pant with a Robert Barakett T-Shirt in Dover Blue, an essential layering piece that doubles as a dressy T-shirt. The look is completed with a Maurizio Baldassari Overshirt in Navy, which can be worn in the place of a blazer, as a light outerwear option, on top of light sweater or T-shirt (as pictured).
They went up to the scoring booth and down onto the field—covetable experiences for just about anyone. The group virtually met a Minnesota Twins professional in a conference room—a favorite part of the experience for one of the students. She’d seen those spaces on TV but never thought she’d actually be in one.
“We often get so derailed by measuring what we’re creating that we lose sight of the impact that we’re actually generating,” Ryan says.
InspireMSP is about expanding the world. When surveyed, 100 percent of educational professional partners believe that InspireMSP significantly impacts long-term career decisions and long-term belief of what students have access to (as careers or patrons).
“It’s really cool when you leave a place and you know that the place you went is equally as impacted as the students we brought there,” Ryan says.
InspireMSP; 612.704.8007; inspiremsp.org @inspire_msp InspireMSP InspireMSP
Galleria Edina, 1 W. 69th St.; 952.925.4321; galleriaedina.com Galleria Edina @galleriaedina
Twill, 3295 Galleria; 952.922.2711; twillmn.com Twill @twilledina
Trailmark, 3265 Galleria; 952.929.1950; trailmarkgalleria.com
Trailmark - Galleria @trailmark1992
Jaxen Grey, 3420 Galleria; 952.219.7289; jaxengrey.com
Jaxen Grey @jaxengrey_official
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Written by Feroza Mehta — Photos by Chris Emeott
Terrie Rose felt like the rug had been pulled out from underneath her feet. The year was 2020, and her beloved husband, Larry, unexpectedly passed away only a few years before they were to retire. Rose’s grief therapist suggested she try an activity to get her out of the house and back into the community. Then, in winter 2022, she found pickleball. “I was really looking for a way to be social, to be active, to be with other people,” Rose says.
Rose has always been something of a fashionista. “I always love having an outfit that matches the sport I’m playing,”
she says. When she started playing pickleball, she noticed most of the women on the court were wearing yoga pants.
“I didn’t really want to wear my yoga clothes playing pickleball,” Rose says. “I started sorting through what I did have from golf and from other sports to start pulling together outfits.”
But what Rose had wasn’t pickleball-specific, so she made outfits herself. “I started sewing when I was 6,” she says. “It’s always been something that I’d done on the side whether it was costumes in high school for the plays or my kids’ Halloween costumes,
so I went and found fabrics and I started making things.”
Rose would make a new outfit every time she played and would ask her teammates what they thought. “They would say, ‘Oh, if you made that in my size I’d buy that,’” she says. That was Rose’s “Aha!” moment.
Rose was a psychologist for decades, working with professionals and organizations to improve outcomes for children and families. After COVID-19
Products featured:
• Bomber Jacket
• Performance Pickleball Socks
• Performance Top
• Pickleball Joggers
• Pickleball Racerback Tunic
• Pickleball Tote
and the passing of her husband, she was looking in a new direction. “I really felt like I had done everything I had wanted to do,” she says. “I had completed that.”
Rose looked back on her life and decided to name her pickleball clothing after everything that got her to this point—Saltie Rose.
“Saltie comes from my pickleball journey, which is really about moving from tears of grief to beads of sweat,” she says. “And Rose is in honor of my husband because I wouldn’t be doing this otherwise. I’d be doing whatever our trajectory was supposed to be as just the plain, nearing retirement couple.”
With the name chosen and market research complete, Rose was excited. “Fashion brands and athletic brands aren’t thinking about women that are my age or even women that are 40. Nobody is thinking about us,” she says. “We’ve been told that our ideas and our needs aren’t that important. What we want to do is say, ‘We are a force to be reckoned with.’”
To get the company off the ground, Rose reached out to her friend Kelly Streit, who had spent the last two decades raising her son and daughter. Now as an empty nester, the call from
Rose came at the perfect time.
“To be doing something on my own is amazing and learning new skills at my age (I’m 52) is just so wonderful,” Streit, managing director of operations, says. “Terrie’s confidence is amazing. “
They also reached out to Rose’s daughter, Rebecca, who works in Los Angeles as a graphic artist and photographer. Together they found a manufacturer in Los Angeles who would make the clothes and a textile mill in the U.S. to provide the material.
“We’re using recycled fabrics. We’re manufactured in the U.S.,” Rose says. “I wanted to create something that I was proud of that represented who I am now.”
Rose says she wants her company to be more than a brand. She wants to turn it into a community. Saltie Rose also has Saltie Sisters, a series of pickleball events for beginners. Rose and Streit also want to give back to the community, so pickleball socks benefit women’s mental health research. Saltie Rose’s website features stories of countless women and why they adore pickleball.
“Every story is important,” Rose says. “We are never too young to follow a dream or too old. It’s time for
Saltie Rose debuted with vibrant colors, but the line is expanding this fall to include player-requested blue and black. The new collection can also be worn with the original line.
women that are over the age of 40 to have a place say, ‘You are important. You are being heard.’”
Rose says the clothing line is a love letter to the pickleball community. “It’s the one place I’ve been where people have been, ‘That was a great shot!’ when I won the point. It’s this wonderful camaraderie about both being competitive and supportive in a way I had not really experienced before,” she says.
Saltie Rose launched in April with a mix-and-match collection that features buttery, stretchy material.
“The line has a lot of vibrant colors in it,” Rose says, “I want all my friends to look as powerful as they play … and everybody can show up confidently on the court. We have ways in which we can create athletic wear that is pickleball specific. There’s a lot of bending over at the kitchen line. We want to make sure everyone’s comfortable doing that, managing heat or being cool, all of those things.”
More inventory is coming this fall, including items in blue and black. Rose and Streit are excited to watch the company grow before their eyes.
“What I really wanted to reflect in the pickleball community is the joy we feel when we’re playing and being a part of this community,” Rose says. She then takes a deep breath, smiles and says Saltie Rose is the answer to a question that used to keep her up at night: “How do we as women want to show up on that court and play the best game we can play?”
SALTIE ROSE saltierose.com @saltierose
Paul Felipe celebrates 40 years behind the chair.
Written by Feroza Mehta
“Let the beauty of what you love be what you do.” —Rumi, a Persion poet
Paul Felipe is ruled by the passion of his craft. The local celebrity is a naturally talented hair stylist who has a client list that reads like a who’s who of Edina. This past April marked 40 years in the business. Felipe’s keen eye for detail has served him well over the decades, transforming the looks and boosting the confidence of countless clients as well as educating the next generation of stylists. His dedication and skill have made him a cherished figure in the community, reflecting his enduring commitment to the art of hairstyling.
“You realize you are put on the Earth to be a good listener and a creator and to be creative,” Felipe says. On his Instagram account, followers will notice Felipe frequently uses the hashtags “creating beauty” or “creator of beauty.” These phrases hold significant meaning for him, so much so that “creator of beauty” is tattooed on his arm. The words originated from his good friend Delphine who lives in France, where he attended her wedding, styling her hair and makeup. Delphine told him, “You are a creator of beauty,” a compliment that deeply moved him. The tattoo was done by Delphine’s husband who has since passed away.
Felipe was born in East St. Paul in 1965, the youngest of 15. His parents had emigrated from Mexico in 1950 and, upon settling in Minnesota, his father worked for the Milwaukee Road.
Felipe knew from a young age that hair styling is what he wanted to do. “It was a draw to me,” he says. “I had the ability to start looking at our head, knowing it’s a round sphere, but if you put these different shapes on it, how’s the hair going to fall off it?”
He was particularly enthralled with the iconic hair of the trio of actresses from the 1970s hit TV series Charlie’s Angels. “I was always fascinated by the three angels,” he says. “I always wondered
how their hair got the way it did.”
Then at the age of 15, Felipe was flipping through the pages of a magazine called Parade
“In the back of that magazine there was an ad for a book called How to Cut Hair Like a Pro,” he says. The image of the Charlie’s Angels popped into his mind. The mail-order book cost $12, and he asked a sibling if he could borrow the money. As he waited for the book to arrive, he combed through magazines. He noticed stars of the time were using hot rollers; he then thought of his older sister, Patty, who had extremely curly hair and always found it difficult to get a good haircut.
“I said, ‘I think if I set your hair in
each section, roller and cut that section, it should be a kind of an OK haircut,’” he says. “She trusted me.”
So Felipe sat his sister down, took her massive curls and divided them into sections. “Here I am taking a section of hair and getting it ready in the hot roller, cutting the ends and then rolling it down and doing her whole haircut like that,” he says. “Something told me to just hold it straight out from her head each time I did it and then cut.”
That gut instinct paid off. The next day, Patty returned home from work exclaiming how her coworkers adored her new look. Felipe took it as a sign.
“I started going to beauty school when I was a senior [at Tartan High School],”
he says. “They offered a program where you could go to beauty school.” That beauty school was 916, now known as Century College. He knew it was the perfect fit. However, his guidance counselor wasn’t sold on the idea.
“He looked at me and said, ‘So what are your plans with college?’ I said, ‘Well, I’m not going to college. I’m going to continue on to beauty school because that’s what I’m doing now.’ The next words out of his mouth were, ‘OK, that’s great, but what are you going to do to make a living?’ To this day, that constantly rings in my head,” he says. “That’s part of the constant striving to push myself to continue to always grow and do better.
It’s that adage of, ‘I’ll show them and prove them wrong.’”
And prove them wrong he did. Felipe’s resume reads like a stylist’s dream. He trained with John Doll in the 1980s, co-owned and was also the sole owner of salons, traveled around the world as an educator for Aveda, collaborated on photoshoots for high profile magazines and much more.
Felipe’s career brought him to Bella Salon and Spa in Edina in 2014. “Moving out to Edina was the best thing I’ve ever done because it was a sense of renewal,” he says. “I have gotten this burst of new energy and
Talent: Joy Ford @joyford_official
Makeup: Sal Rodriquez @winniehouston
Makeup assistant: Makeup by May @___makeupbymay___
Wardrobe: Serge + Jane @sergeandjaneshop
1984
Started working at John Doll Studios in Roseville
1987 Eclipse Hair Studio
1990
Co-owner of Salon Cheveux
1993
Started working for Aveda as an educator in its Purefessional track
1994
Showcased his work in Aveda Congress Festival, traveled internationally to showcase Aveda hair trends and studied under Horst Rechelbacher at Aveda
1995
Opened Felipe, an Aveda Lifestyle Salon 2002
New Reflections as a stylist and director of education
Bella Salon in Edina
Work helping women embrace their gray hair was featured on Behind the Chair
2018
Trained with Johnny Ramirez, joined Sloane’s Beauty Bar, studied under Garren and Howard McClaren and attended Sassoon Academy for advanced color and cutting
creativity, and it was just such a great feeling. I took a little more focus on my work and photographing my work and really trying to get stuff out there.”
Felipe’s biggest breakthrough came in 2016 when a client declared she was done coloring her hair and wanted to embrace gray. He posted about it on Instagram, and it caught the attention of Behind the Chair, an Instagram account that is popular in the industry. It listed Felipe’s work as the Top 12 of 2016.
“In our industry, if Behind the Chair posts anything of your work, it’s a big
deal,” he says. “I’m like, ‘Is this really happening?’ It was a great honor.”
After Bella Salon closed in 2018, Felipe decided to go to New York and attend a one-day training course with hairstylist Johnny Ramirez. Later that year, he shadowed him for two days in his Beverly Hills salon. On the same trip, he met industry icons Garren and Howard McLaren.
“I was 35 years into the industry, and I’m not burned out,” he says. “What’s fueling me is the posts of these hairdressers who are creating these trends.
Bottom: Paul Felipe with hairstyling industry legend,
I’m attending these sessions and being able to do these things. And it was an amazing training.”
Felipe then met Erin Zosel, owner of Sloane’s Beauty Bar. “That was my next step into the next chapter of taking my work to the next level,” he says. ”Everything was very exciting and she felt my passion for education.”
That appetite for learning keeps him invested in the salon world. “For me, everything old is new again. And so the best way to be able to feed that hunger is to always continue with education. Constantly strive to look at what you’ve done, and do it better,” he says.
That dedication is a testament to Felipe’s love of his work. “I’m just doing what I love to do. Am I the greatest hairdresser out there? Absolutely not. I know that there’s just as many other great hairdressers out there,” he says. “It’s up to us to take the mood that the guest has walked into and enhance that with our talent and our abilities.”
At the end of the day, Felipe says he is blessed to be trusted by his clients.
“What we always have to remember is, when it’s all said and done, sometimes we forget to realize that people coming into the salon and sitting in that chair is their escape from the real world and whatever their reality is,” he says. “The amount of hugs, tears that have flown in my chair, the amount of laughter, the amount of sadness that’s happened. The amount of joy. I am blessed.”
Paul Felipe at Sloane’s Beauty Bar, 4388 France Ave. S.; 612.920.3341; sloanesbeautybar.com @paulffelipebeauty
| cynthia@localmedia.co
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Starling features flavors from around the world.
Written by Rachel Schuehle
MINNESOTA is almost the farthest you can get from the equator, or at least that’s how it feels in the winter. But walking into one of Edina’s newest restaurants, Starling, can transport you to the warm weather destination of your dreams. Packed with natural elements and brimming with a Balinese vibe, there’s no migration needed.
“The starling is a bird [that] is extremely migratory. You can find them on almost every continent in the word,” says Brent Frederick, co-owner and chief manager of Jesper Concepts, the parent company of Starling. “We thought the name was a good fit.”
Once inside this global eatery, a myriad of lighting styles offer varied moods and elevated focal points. Textures extend beyond the green velvet seating and palm leaf window decals to the intricate wallpaper pattern and iron-stamped ceiling. Monkey pod wood from Costa Rica lines the interior with rich, warm hues, while countless live plants enchant guests with a rainforest-like feel. “There’s something about live plants that they give off happiness,” says Mike DeCamp, co-owner and director of operations of Jester Concepts. “We believe greenery makes people happy, which is what we want at the end of the day.”
Overflowing like the topiaries above,
the menu invites guests to sample and savor globally infused recipes, regardless of time of day. The staff are experts on the menus, providing recommendations and insight whenever requested. That being said, there is no combination that won’t deliver. From the savory Butter Chicken Tacos to a Tender Green Curry Walleye, guests can feel transported to another place with every bite. “Everything pairs with everything,” DeCamp says. “You can’t go wrong.”
Open for brunch, lunch and dinner, Starling features a menu of bold and diverse plates. “A lot of the inspiration came from my travels in Bali, Singapore and Southeast Asia,” Frederick says. “I really enjoyed the flavors and spices there.”
Don’t forget dessert, including a
Left: Every aspect of the space, like this 18-seat bar, is designed to be welcoming, lively and vibrant.
Top: Usually butter chicken is eaten with a chapati. This taco version turns it into a hand-held dish.
Bottom: Starling’s Margarita features harissa-infused tequila, orange liqueur and lime.
Brent Frederick, co-owner and chief manager of Jesper Concepts
Top: A key ingredient in the poke bowl is yum yum sauce. It adds a special pizzazz to this colorful and flavorful dish.
Bottom: Starling likes to take familiar foods and kick them up a notch. Its ice cream sandwich has a generous portion of vanilla bean ice cream that sits in between churro layers and is sprinkled with cinnamon.
churro-inspired ice cream sandwich or a chocolate ganache made with Mexican chocolate that’s as decadent as it sounds. A fan favorite circulating on social media is Starling’s Ube Tres Leches Cake. The delectable dessert is a light and moisture-infused cake, consisting of ube, a purple yam from the Philippines, condensed milk and a whipped topping that has the consistency and flavor of cream cheese frosting. This purple dessert is definitely a palate pleaser.
The bar boasts flavorful options, such as a Vietnamese Coffee Martini. The cocktail is made with vodka, espresso and sweetened condensed milk. Starling’s Margarita features North African harissa-infused tequila, orange liqueur, lime and simple syrup. With ingredients sourced from around the world, each sip savored is designed to be as authentic as possible.
Frederick and DeCamp have both been in the restaurant industry since their teen years. Starting in a pizzeria, DeCamp was energized by the hustle and bustle of the industry. “I fell in love with it,” DeCamp says. “I’ve never wanted or thought about doing anything different since I was 13.” Frederick got his first taste of the industry while serving and bartending in college. “I can’t see myself doing anything else,” he says. “I was doing what I was meant to do. It’s what we are passionate about.”
Their paths first crossed at Hotel Ivy in 2015, where Frederick was the owner of the restaurant and hired DeCamp as chef. “We get along really well, complement each other well and love bouncing ideas off each other,” Frederick says. “It grew into a partnership naturally.”
These masterminds are also believers in eco-friendly practices. Experience and exposure to the restaurant industry has opened their eyes to the amount of waste that can be commonly ignored. In an effort to reduce waste, DeCamp and Frederick opted for subtle, green substitutions, such as reusable straws and cloth towels in the restrooms.
DeCamp and Frederick try to keep a pulse on local cultures, traditions and trends. “Like any restaurant, you need to be constantly learning, trying new things and challenging yourself,” DeCamp says. “We have many cultures here in Minnesota, and everything is available to us if we look hard enough and aren’t afraid to try.”
Starling Neighborhood Eatery, 4925 Eden Ave.; 952.295.8180; starlingmn.com Starling MN @starlingmn
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IT’S TRADITION every Halloween for many folks to get a pumpkin, carve it up and create a jack-o’-lantern. Some go all out and create sprawling porch displays with hay bales and gourds of all kinds. But once the trickor-treaters have come and gone, it can feel anticlimactic to just shove all those decaying squashes into the compost bin.
Why not send them off in a family-friendly way with the City of Edina’s annual Pumpkin Smash & Bash? Grab your pumpkins, and bring them to Countryside Park. If you like, give your pumpkin one last hurrah with a pumpkin rolling contest. Then when you are ready to say goodbye for the season, place your pumpkin into a slingshot and fling it into oblivion.
The pièce de résistance is the Edina Fire Department’s rescue truck. Event organizers will choose a few pumpkins to drop from the top of the ladder. The goal is to hit the giant bullseye on the ground.
All smashed and bashed pumpkins will be collected by Vierkant Organics for composting. Those who’d like to get their pumpkins composted but don’t want to participate in pumpkin destruction can simply drop off their gourds during the event. —Feroza Mehta
Pumpkin Smash & Bash; 10 a.m.–noon, November 2. Countryside Park, 6240 Tracy Ave. S.; edinamn.gov
Compiled by Tia Benson and Findlay Drabant
LOCAL EVENTS
Centennial Lakes Farmers Market 10/03
Join the City of Edina for the last market of the season. With over 40 vendors, this market could have something for everyone. All ages. Free. 3–7 p.m. Centennial Lakes, 7499 France Ave. S.; 952.833.9580; edinamn.gov
Llamas on the Plaza 10/05
What’s better than a bunch of llamas hanging out in downtown Edina? Come pet some furry friends, and snap lots of selfies. All ages. Free. 10 a.m.—noon. Nolan Mains Plaza, 3945 Market St.; 952.491.0001; 50thandfrance.com
Networking Group Happy Hour 10/16
Looking for an opportunity to expand your professional network and learn from like-minded individuals? Bring your business card to share, appetizers will be provided. Ages 21 and older. Free. 4–6 p.m. Wooden Hill Brewing Company, 7421 Bush Lake Road; 952.960.9663; ypminneapolis.org
Sunrise Edina Business Breakfast 10/18
Network with small to medium-sized businesses throughout the area to gain knowledge and meet new people. Be sure to bring a 60-second pitch detailing your business or product. Ages 18 and older. Members $25, nonmembers $30. 7:30–9 a.m. Edina Country Club, 5100 Wooddale Ave.; 952.806.9060; edinachamber.com
50th & France Trick-or-Treating 10/26
Walk door-to-door through local businesses for candy, snacks and more. Be sure to wear your best costume. All ages. Free. 10 a.m.–noon. 50th & France; 952.491.0001; 50thandfrance.com
Guided Tour of Cedar Lake 10/02, 10/04, 10/09, 10/11, 10/16
Explore the most hidden of the Minneapolis Chain of Lakes with this 2.5 hour guided tour. Ages 13 and older. $65. 8 a.m. Cedar Lake South Beach, 3500 Cedar Lake Parkway, Mpls.; 612.440.8303; hiddencedar.com
Twin Cities Film Fest 10/17–10/26
Witness magic on the silver screen at the 11th annual Twin Cities Film Festival. All ages. Prices vary. Times vary. Marcus West End Cinema, 1625 West End Blvd., St. Louis Park; 612.615.8233; twincitiesfilmfest.org
To have your event considered: email edinamag@localmedia.co by the 10th of the month three months prior to publication. Please note that some events/dates and even some business operations may have changed since these pages went to print. Please visit affiliated websites for updates.
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A local photographer captures the beauty of nature.
Whether you’re driving through Edina’s streets or walking through the forest, you’re bound to see at least one deer.
For Valerie Brunnette, she enjoys seeing the deer in her backyard. “My husband actually noticed the fawn in our yard, so I went to grab the camera after he mentioned seeing the deer,” says Brunnette, a professional lifestyle photographer. “I love the peace and serenity captured in this photo as well as the light illuminating the fawn’s face.”—Tia Benson
To view other Images of Edina photo contest winners, visit edinamag.com.
Photographer: Valerie Brunnette
Title: Forest Fawn
Equipment: Fujifilm camera with 200mm lens
Category: Plants & Animals
Award: First Place
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