LOCAL WOODWORKER






FINDS INCREDIBLE SUCCESS WITH AN ACCIDENTAL CREATION




HANDMADE WONDERS

LOCAL WOODWORKER
FINDS INCREDIBLE SUCCESS WITH AN ACCIDENTAL CREATION
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“There are things people buy because they have to buy them … [from] a grocery store, a hardware store because you need something. There aren’t a lot of things that you buy that you have a purchase intent for or you consider that carry a potential emotional connection. That there’s a story or a product behind that brand.”
—Greg Heinemann, Heritage Gear (page 14)26 — The Perfect Crime Writer Matt Goldman uses Edina as a backdrop for his mystery novels.
44 — Elegance and Empowerment
Nicole Jennings strives to help women find their sense of style through clothing that suits their lifestyle and body while boosting confidence.
56 — Cheers to 40 Years
Beloved burger and malt shop celebrates a milestone anniversary.
Greetings, Edina. My name is Feroza Mehta, and I am delighted to introduce myself as your new editor. You may recognize my name because I’ve lived in Edina for 12 years. Perhaps, we’ve met at a PTO meeting or a school event. Maybe we are neighbors or a part of the same book club. Or you have read one of the many stories I wrote for Edina Magazine when I was on staff. I feel privileged to serve this vibrant community and appreciate the values, aspirations and remarkable people that make our city truly exceptional.
Twenty years in journalism have given me a deep appreciation for the written word and how it has the ability to bring people together. My time at CTV in Canada’s capital city, Ottawa, instilled in me the importance of family and community. We were always out in the field supporting our local charities and events. Community is essential. Giving back is paramount.
And nowhere knows this better than Edina. We are characterized by our unwavering dedication to philanthropy. We support causes close to our hearts, extend a helping hand to those in need and make a positive impact in the world. This is demonstrated through Amplify Mission Network, a Shark Tank-type program for nonprofits (page 22).
Our love for our children shines through in all that we do, as we strive to create an environment that nurtures their growth and happiness. Education, hard work and entrepreneurship are fundamental values that we hold dear. We understand that these pillars not only shape individuals, but also contribute to our collective success. By celebrating the entrepreneurial spirit within our community, we foster an environment that encourages local businesses to thrive, creating a vibrant and prosperous community. Many of these businesses are in this month’s art and fashion issue. We have Edina local Nicole Jennings of Queen Anna House of Fashion explain the inspiration behind her business (page 44), and Greg Heinemann of Heritage Gear (page 14) tells us how he created a luxury line of bags that celebrate your alma mater.
As I embark on this role, I am committed to providing thought-provoking, insightful and inspiring content that resonates with all of you, our valued readers. I am always an email away at feroza@localmedia.co. I invite you to share your thoughts and join me in shaping the stories, ideas and experiences that define our lives.
I am grateful for this opportunity to serve our community and look forward to embarking on this exciting journey together.
Correction: Edina Magazine takes pride in annually celebrating local students in its Senior Spotlight feature, which ran in the August issue. Regretfully, on pages 26 and 29, the photos of Ben Sanderson and Sam Brumbaugh were incorrectly placed. Please join us in celebrating these young leaders, along with other high school seniors, in the corrected version found at edinamag.com. Congratulations to all our local high school seniors.
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A Good Family , written by local author Matt Goldman, is paced so perfectly that it is very hard to put down.
Set in the Country Club neighborhood of Edina, the novel is rich with details of the community: beautiful lawns, couples’ book clubs, Christmas Eve luminaria and attractive people who never reveal their personal struggles.
Katie Kuhlmann fell in love with her husband, Jack, at the University of Minnesota. She becomes a food scientist at General Mills, while Jack creates a new sulfur-sodium battery for automobiles. When Jack’s company takes off, he uses his windfall to renovate their home on Browndale Avenue. It becomes the perfect house for Jack but not so much for Katie.
As Jack grows coolly distant from his family, Katie focuses on their children and her work, with the hope that things will improve with Jack. And she tells no one her worries. There are no secrets in their neighborhood. All lips are loose.
An unexpected friend ends up at their door in late fall. Jack’s college buddy, Adam “Bagman” Ross, rings the doorbell, walking through the doorway and back into their lives. Like the man who came for dinner, Bagman stays in their mother-inlaw’s apartment for months, doing who knows what.
Readers who enjoy Goldman’s mysteries and those who liked Carolina Moonset, will be grateful for this page turner. Read more about Goldman on page 26.
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Carolyn Schroeder is a gifted fundraiser, who exceeds expectations and goals. Throughout her life, she’s used her talents and dedication to improve our city in the areas of nursing, children and community.
Schroeder graduated from the University of Minnesota School of Nursing in 1955 and was a staff nurse at the university’s hospitals. Schroeder and her late husband, Clint, are lifelong supporters of the organization. The School of Nursing Foundation gave her the outstanding achievement award in 2001 for her service as chair of capital campaigns for the Katharine J. Densford International Center for Nursing Leadership and School of Nursing Campaign Minnesota.
The mother of five served as board chair and was a founding member of the Minneapolis Children’s Health Center (now Children’s Minnesota). She volunteered in Edina Public Schools and was PTO president several times. Her family hosted 14
foreign exchange students through the Experiment In International Living.
Community
Elsewhere in the community, Schroeder helped secure the initial funding for a music series at the Bethlehem Lutheran Church in Minneapolis. She is also an active member of the Edina Federated Women’s Club, serving as president from 2011–2012.
While on the board of directors for the Edina Community Foundation (ECF), she melded her passion for fundraising and community by creating the Legacy Society. The program is for charitable bequests to the ECF.
Reflecting on her history of volunteerism, service and chairmanships, she says it is a privilege to create positive and new services in her local community.
Schroeder served on the ECF Board from 2004–2013 and was its president from 2010–2013. She was honored with a Director Emerita designation in 2013.
For many of us, the first books we read— or had read to us—were nursery rhymes. But at the Edina Library, Humpty Dumpty is the one reading.
Behind the library in Grandview Square Park is Kimber Fiebiger’s sculpture, Egghead Humpty Dumpty is securely seated on his pedestal without any chance of a great fall.
Dressed dapper with a polka-dot bow tie and royal blue and gold striped tights, this nursery rhyme favorite enjoys his book with a smile across his big golden egg face.
The statue is a literal egghead, who loves to read.
Fiebiger has created dozens of fun, whimsical bronze sculptures of Humpty Dumpty. Sometimes he is about to fall off a wall, like the row of Humpties about to topple over and land sunny side up on the sidewalk at Fiebiger’s gallery on Franklin Avenue in Minneapolis next to the Mississippi River. Other of Fiebiger’s Humpties are laughing, playing golf and even serving pizza.
Egghead has been happily reading near the Edina Library since 2014 and became a permanent installation thanks to community donations, including from the Edina Senior Center, Grandview Square Neighborhood Association and Friends of the Edina Library.
Contributed by Laura Westlund, a tour guide at the Weisman Art Museum and an art hound for Minnesota Public Radio
Egghead delights a young reader at Edina Library.
NOSTALGIA. It spurs us—to call a longtime friend to reminisce, to revisit significant places in our history or to purchase items that in one glance bring memories flooding back.
That feeling is at the heart of Heritage Gear, an Edina-based luxury accessories company focused on university and
NFL-branded products.
“While many of us were only [at college] for four years, there’s lots of great lore and personal memories associated with that,” says Greg Heinemann, founder of Heritage Gear. “That’s really critical to the DNA of what we’re trying to create. People weave their own stories around the product.”
Heinemann has been in the business of building brands for decades. His foray into the world of accessories is reflective of his eye for fashion, interest in consumer research and connections to his own alma maters: University of Wisconsin-Madison and University of Notre Dame, where his research into bookstore buying habits resulted in this enterprise.
“I was over at Hammes [Notre Dame] Bookstore, and I noticed there was virtually nothing that someone could buy that was special or nice or didn’t say Under Armour on it,” Heinemann says.
Along with several business
partners—and after four years of research and development—Heinemann partnered with six universities to launch Heritage Gear’s licensed university accessories in 2021. “Notre Dame got behind it and put it in the bookstore, as did University of Minnesota, and it took off,” he says.
Heritage Gear is now licensed with the NFL and has partnered with nearly 40 colleges and universities.
“If I get on an airplane with one of our bags, people will ask me, ‘Where did you get that bag? Can I buy that bag? Can I buy your bag?’ and there’s a reason for that,” he says.
The company’s signature bags—allwool and leather weekender duffels and totes—are made from sustainably sourced raw wool from American Woolen Co. in Stafford Springs, Connecticut, and Horween leather. All bags are manufactured in the United States and find their way to Heritage Gear’s Edina warehouse before being delivered to their new homes.
Ski-U-Mah! University of Minnesota was one of the first universities to partner with Heritage Gear. Take a look at some of these legacy accessories.
University of Minnesota
“M” Weekender - $595
This duffel bag is made with Melton wool, a classic chenille “M” patch, fullgrain leather and double-lock stitching.
University of Minnesota
“Ski U Mah” Tote - $295
This is the perfect bag for daily use. Made with sustainably sourced Melton wool and leather.
Maroon and Gold Cashmere Wrap - $250
Look and feel your best on game day with this 100 percent cashmere wrap.
Looking for Heritage Gear products from another university or team? Head to heritagegear.com to shop their current partnerships. Products also available at Twill in the Galleria and MartinPatrick3 in Minneapolis.
“Sustainability goes right down to … the raw product itself and how it’s raised and taken care of, the manufacturing facilities and how they treat and manage labor,” he says.
The bags range in price from $300–$600 and are a legacy purchase, meant to be passed down through the generations. “This isn’t about fast-fashion. We build these bags to be able to create a patina around them over time, and it’s something you can hand down to somebody else,” Heinemann says. Other products include Merino scarves, candles and leather luggage tags—with more product sectors and partnerships in the works.
“We’re trying to create something that’s done really well with really good intent, that people feel great about getting and about giving,” Heinemann says.
Heritage Gear; heritagegear.com
Heritage Gear @heritagegearofficial
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THIS YEAR MARKS the 50th anniversary of the beginning of breakdancing, a commemoration that hits deep for Edina’s House of Dance owners Jake and Bao (Lee) Riley.
“We are the first to really teach hiphop and breaking in a way that is directly connected to the roots of the culture as a whole,” Jake Riley says.
The dance studio has built its walls on three pillars: community engagement, youth empowerment and authentic hip-hop instruction.
“House of Dance is a bridge between the general public, who is interested in getting involved but doesn’t really know much yet, and the community that’s
already been there,” Riley says. “We bridge that gap.”
Breaking was born in 1973 by DJ Kool Herc, a Jamaican native known as the mastermind behind hip-hop culture. Its community was made up of B-boys and B-girls representing flags from all over the world. Initially concentrated among Black and Puerto Rican youth in the 1970s, breaking has grown to be one of the most diverse communities in the world.
“People around the world are doing it, whether it’s upright hip-hop styles, all styles or breaking,” he says.
House of Dance focuses on teaching authentic hip-hop and street dance to the greater Edina community.
“There are so many places that appropriate it, honestly,” he says. “They’re not teaching the foundation, and they’re definitely not representative of the larger community … nationally and globally.”
House of Dance prides itself in having dance practitioners who have studied the original form of breakdancing. They teach all ages, from toddlers to seniors.
“Our students aren’t another number,” he says. “We really care about the people that come in.”
Being the official dance studio partner of the Minnesota Timberwolves and Lynx Basketball, House of Dance breakers are often seen performing during games. “We have some of the best hip-hop dancers here in Minnesota,” he says.
In April, the studio hosted one of three regional Olympic qualifiers for breaking, which will make its first appearance at the Summer Olympics in 2024.
“We do a lot, from organizing and teaching [to] empowering,” he says. “It’s an everyday job, but we love what we do.”
House of Dance Twin Cities LLC, 7103 Ohms Lane; 952.405.9104; houseofdancetwincities.com
House of Dance Twin Cities @houseofdancetc
EDINA RESIDENT John Danicic’s iconic Stirsby kitchen tool is a product of happenstance—in the ranks of other accidental inventions and discoveries like Post-It Notes, Velcro and the Slinky. But what exactly is a Stirsby? It’s a wooden spoon/ spatula hybrid that’s 100 percent handmade—plus beautiful and useful to boot.
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In a different life, the Stirsby was a piece of scrap from tapering a leg on a yet-to-be-complete set of nine handmade wooden tables Danicic had been making for his sisters and family. “I cleaned it up and gave it to my wife to use for cooking,” he says.
The design was tweaked, and the rest, as they say, is history. “My daughter’s art teacher taught at the Edina Art Center,” Danicic says. “I gave her 15–20 pieces to sell at their Christmas Art Show. In two days, they ran out completely.”
Danicic’s Stirsby is made one laborintensive piece at a time. He uses four types of wood—ash, cherry, maple and walnut—as the base for his product. He double laminates the handle end, oftentimes out of a different wood species. He cuts the base on a table saw with the aid of a handmade jig. He glues the laminates and then shapes the soon-tobe-stirring stick on a belt sander. Hand sanding comes next. The final step involves a food-safe Mahoney Utility Finish Oil. Worth noting: A well-used Stirsby can be revived with a mineral or butcher block oil.
Danicic says he finished his first Stirsby in the early 2000s. Since then, he’s made thousands. “Once, I made 900 for Christmas,” he says, noting he doesn’t worry too much about numbers. To him, keeping close tabs on production numbers means this is a job. “If that’s the case,” Danicic says, “I’ll be working, and I don’t want to work.”
Danicic is a self-taught woodworker, and his father serves as an inspiration. In fact, the chair and ottoman his father made in high school still sits in his living room.
More recently, that inspiration came from Wendell Castle, the woodworker many consider the “father of the art furniture movement.” Danicic used to be a professional photographer, and he
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photographed Castle when he worked for the Rochester Institute of Technology. “He mixed different types of woods, and I decided I wanted to learn how to do that,” Danicic says. In addition to the Stirsby, Danicic makes other kitchen tools. The Seizer is a toast tong that can be used to fish out any slices of bread that are stuck. The Gatherer is a bit larger and is a salad tong. There’s also a ShapeShifter Trivet that can adjust in size and accommodate many dishes on the kitchen table. His final feather in his cap is the Cutting Slab, which is a two-sided cutting board that comes in a variety of sizes. All are Danicic originals.
His unique creations can be found on his website or at 60 Artists on 50th on November 4, the Morningside Woman’s Club Holiday Market on November 18 and the Art at Hidden River show on December 2.
NONPROFIT ORGANIZATIONS exist to help improve communities and the lives of people who live in them—but getting a fledgling nonprofit off the ground can be an incredibly daunting task. A group of business experts in Edina is working to change that, offering support in the form of coaching and connections to nonprofit leaders.
“We’re like a Christian Shark Tank, except our business leaders give their time, talent, experiences and networks to move emerging nonprofits to the next
stage of their growth,” says Julie Eide, president of Amplify Mission Network.
As on the hit show Shark Tank, startups (in this case, nonprofits) prepare a pitch for a group of business executives. But instead of financial investment, they receive mentorship and resources. The project began in 2018 at the former Colonial Church in Edina (now Meetinghouse Church), when a group of business leaders wondered how they
could increase their impact.
Amplify volunteers are current and former CEOs, presidents and other leaders “who pursued success in the first half of their careers and are now looking for significance,” Eide says. “They have all this knowledge and want to put it to use.” She calls Minnesota the “Land of 10,000 Nonprofits,” where Amplify fills a gap— connecting nonprofit leaders who might have little business experience with mentors who can guide them in creating strategic plans, building networks and more.
So how do emerging nonprofits get connected with Amplify’s help? There are just a few requirements to apply; the organization must be based in Minnesota and classified as a 501(c)(3) nonprofit. After its application is approved, nonprofit leaders receive three months of coaching sessions with three Amplify “partners” (the business leaders who volunteer to share their expertise), along with support from Amplify’s small staff. At one of Amplify’s quarterly meetings, they give a 15-minute presentation and end with a strategic call to action, where they ask for the support they need.
The partners in attendance discuss
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This month, Amplify Mission Network hosts its annual fundraising gala, Never Alone, featuring keynote speaker Erik Weihenmayer, the first blind person to summit Mount Everest. The event is the primary source of funding for Amplify, and attendees are treated to the keynote, a performance by Known MPLS Choir, a dessert reception and more.
VIP reception at 6 p.m., primary event at 7 p.m. September 19; Christ Presbyterian Church, 6901 Normandale Road; 612.210.6049; Information and tickets at amplifymission.org.
and brainstorm, and those who want to get involved connect with the nonprofit leaders to help them implement their plans and ideas. “They get access to experts in fundraising, marketing, development, team building and more,” Eide says, noting the goal is to help the nonprofit operate in a sustainable way long into the future.
Tangible Impact
Kiley Benson is the executive director of Be Kind 2 People, a nonprofit that helps
connect individuals with the support they need during and after crises, from addiction to divorce to illness. “We started focusing on access to mental health treatment and evolved into a food-access partner during COVID[-19],” Benson says. “We offer a plethora of resources around the idea of sustaining somebody’s path.”
Benson was accepted to the Amplify process a couple of years ago and says the knowledge he gained there is priceless. “As a nonprofit leader, you often have to gather mentors that you can learn from as experiences come up,” Benson says. “Amplify expedites that and puts you in a room with those leaders ... You quickly learn those things you can’t buy.” He says Amplify mentors helped him sharpen the central messages of Be Kind 2 People, which in turn improved fundraising, operations and more.
Eide also encourages local business leaders who want to give back to get involved with Amplify; a simple sign-up form is available at amplifymission.org. “One of the coolest things is to see what happens after the presentation,” she says. “People bless each other by showing up. We really show up.”
Eide herself is a lifelong Edina resident, and the imprint of the community is apparent all over Amplify Mission Network. Partners and founders include the founder of MinuteClinic, the former CEO of General Mills and several members of Edina’s Christ Presbyterian Church, where Amplify now meets.
Although the organization is faithbased, Eide says an “outward-facing” religious mission isn’t required of prospective nonprofits and business leaders, who may wish to volunteer. “We set a really big table, and everybody’s welcome .... The people we’re working with serve everybody, and we support that.”
Amplify Mission Network, 7601 France Ave. S.; 612.210.6049; amplifymission.org
Amplify Mission Network @amplify_mn @amplify_mn
Local author Matt Goldman has published six books over the past seven years. Despite his voracious writing pace, he hasn’t always been an author. This is a career Goldman says he started late and wishes he would have taken a chance on sooner.
“I always wanted to write books,” Goldman says. “My friends today are like, ‘Why don’t you slow down? You’re writing so much.’ But I started too late. I didn’t start writing until I was 53, and it was published when I was 55. I wish I had started earlier.”
While he’s thrilled to be focused on writing books at this point in his life, his work certainly wasn’t boring before that; Goldman spent several years doing stand-up comedy in his 20s, after which he was a TV writer (An Emmy Award winning TV writer, no less!) who cut his teeth as one of the original writers for
Seinfeld and later shows, including Love and War, Ellen, The New Adventures of Old Christine and Dirk Gently’s Holistic Detective Agency. The two career paths intertwined early on. Goldman met Jerry Seinfeld while doing stand-up; he opened for him at a Minneapolis show in the mid-’80s, and Seinfeld later called Goldman to join his four-man writing team after landing his show.
It’s not a resume you’d expect when meeting Goldman, who, while being a warm and generous conversationalist, isn’t the extroverted, comedy-writer type. He would much rather be at his desk writing, out fly fishing or playing squash; spending time with his wife, Michele, and their kids; or taking his two standard poodles for a walk. (Goldman is insistent that, if his poodles are mentioned, it must be made known that they do not have the typical
poodle haircuts. “That part is very important,” he says.)
He currently lives just a few blocks over the Edina border into Minneapolis, but Goldman spent many years living in Edina proper, which has served as a backdrop to several of his mystery and thriller novels—including his recently published A Good Family, which centers on a family living in a recently renovated home in the Country Club neighborhood.
Goldman lived in Los Angeles for 15 years as a TV writer, but when his two children were school-aged, he and his family moved back to Minnesota, landing in Edina and later Minneapolis. His kids attended Edina Public Schools all the way through, while he hopped back and forth between Edina and Los Angeles for work. It was during this season of life that he experienced firsthand all Edina has to offer.
“It really is an idyllic community in so many ways. The schools are excellent. The parks and rec facilities are excellent. [You have] the Edina Arts Center. Everything is really lovely,” he says. “I went to high school in St. Louis Park, and just because we were the neighboring suburb, we didn’t like Edina. But I’ve been pleasantly surprised living there … And I’ve met a lot of very interesting people—local people who grew up here and people who have moved in. Lovely people, smart people.”
It was exactly this—a beautiful,
friendly city with great schools and low crime—that inspired the premise of his first novel, Gone to Dust. In it, a divorced woman is found murdered in her Edina home in the first chapter, and Goldman spends the rest of the book taking the reader through twists and turns before a very unexpected culprit is discovered— all while making readers fall in love with the charming private detective on the case, Nils Shapiro.
At the time that he wrote this novel, there hadn’t been a murder in Edina for nearly a decade. “I just thought it was a great juxtaposition to put a murder in such a lovely place,” Goldman says.
When writing his first novel, he was still going back and forth between Minnesota and Los Angeles for work. And he found that continuing to use Minnesota—and Edina and Minneapolis, particularly—in his next couple of novels helped him feel connected to home when he was out working in California.
“I wanted to write about a place I knew, and I knew about two places: Minneapolis and Los Angeles. There’s a lot of great crime fiction that’s already set in Los Angeles. It’s really where, in many ways, the genre started,” Goldman says. “I really love Minneapolis. So when I couldn’t be here, it helped me feel connected to here. And that was really the main reason I chose [the] Minneapolis [area].”
While Goldman thinks he may be done
“ ... I thought, ‘I’m just going to write a book— finally I’m going to write a book and see what happens.’ … I just sat down and wrote Gone to Dust in three and a half months … And that changed my life.” Matt Goldman
using Edina as a backdrop for his novels after his most recent one, he enjoyed using the Country Club neighborhood as the primary setting for A Good Family
The summer he was writing the manuscript, he drove through the neighborhood in June. Goldman says that everywhere else in Edina “there were dandelions everywhere you look, and I mean, every boulevard, every yard— except Country Club,” he says. “There was not one dandelion there. And it just made me think about what it takes to maintain a certain standard of living.”
Goldman is quick to say this observation isn’t an indictment. “I have dear, dear friends who live in Country Club, and I almost bought a house there twice,” he says. “So I do love it there.”
That musing coupled with his own contemplations around the idea of the American Dream. “I’m having a lovely book writing career. But it’s not as lucrative as writing television, and that was an adjustment for me, psychologically,” he says. “So I wanted to explore that a little bit, too. About that, maybe it’s an American thing, uniquely—I don’t really know because I haven’t lived in another country—but that constant feeling like you have to earn more, everything has to grow, nothing can stop getting bigger. And how there’s a dark side. Those two things kind of motivated that book.”
As for what the impetus was for Goldman to finally realize his goal of writing a book? “It was January of 2015. It was freezing out. Both my kids had gone back to college. I was in my Minneapolis house. I knew I was going to go work on a show around May 1,” he says. “I had that window of time [to write a book], I thought, ‘I’m just going to write a book—finally I’m going to write a book and see what happens.’ … I just sat down and wrote Gone to Dust in three and a half months … And that changed my life.”
Goldman doesn’t plan on slowing down anytime soon. This spring he sent off his seventh manuscript to his publisher. He then took a day off to go fly fishing and started his next novel the very next day. “I just wrote 500 words,” he says, modestly. Then, smiling, adds: “I have to do it, or I get a little grumpy.”
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In 1948, Minneapolis and St. Paul became the birthplace of the Twin Cities Parade of Homes. What began as a single trend home presented by the then-Minneapolis Builders Association, has been transformed through the years into the largest home tour in the United States. At Housing First Minnesota, we’re proud to be celebrating 75 years of presenting the Parade of Homes in the Twin Cities.
The builders who participated in the early Parade of Homes events were shocked that the community lined up around the block to explore the stunning new construction homes that had the latest designs and technology. Today, the widely recognized and respected regional event continues to draw thousands of tour-goers to connect with builders and be inspired.
Adding the Remodelers Showcase® in 1984 and the Artisan Home Tour in 2014, our home tours are truly the ultimate community celebrations of homeownership.
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PARADE OF HOMES TWIN CITIES @PARADEOFHOMESTC
Since the Parade of Homes’ inception in 1948, hundreds of thousands of people have enjoyed the tour with their families, flocking to the now-biannual event to gather inspiration and see firsthand the latest offerings from local builders.
At J Brothers, we go above and beyond for our clients. Our hands-on, collaborative process assures you J Brothers was the right choice long before the projects completed. Backed by over 40 years of new custom home building and remodeling expertise, we provide a stressfree experience turning your investment into a home you love. Our crews always show respect for the home, keeping it clean, protected and comfortably livable during construction.
Clients work with one of our in-house Interior Designers to make product and material selections. We provide professional guidance for maintaining your style and budget. To help visualize how it will look, we also provide 3D renderings of your space.
When you trust us to bring it to life, we dedicate ourselves to making your vision a reality. We prioritize your satisfaction every step of the way, from our initial meeting to the final walk-through.
J BROTHERS DESIGN BUILD REMODEL, 10025 COUNTY ROAD 116, CORCORAN; 763.732.8731; JBROTHERSREMODEL.COM
At The Cabinet Store + Culina Design public showroom, you will find over 6,000-square-feet of American-made products including SHOWPLACE Cabinetry and CAMBRIA Quartz. Our experienced team is ready to work with you each step of the way to help you feel comfortable throughout the design and installation process of remodeling. We offer a SIMPLE, straight-forward approach to your cabinetry and countertop needs: We design, sell, and install cabinets and countertops. Contact us today to learn more about a free showroom tour and complimentary design consultation!
THE CABINET STORE + CULINA DESIGN, 7611 147TH ST. W., APPLE VALLEY; 952.997.2686; THECABINETSTORE.COM
THE CABINET STORE @THECABINETSTORE
THE CABINET STORE
The team at Zimmer Design provides spatial planning and interior design, working directly with clients, contractors and builders. “We create 3D renderings and/or CADS, selection schedules, as well as the interior sourcing from plumbing fixtures to furnishings,” says Kelly Vickers, owner. At Zimmer Design, we encourage our clients to share all their ideas. Individualized design allows me to be the most creative, which is what my clients deserve. I follow my clients’ visions for their spaces, adding my signature elements and pragmatism along the way. I deliver a genuinely curated design no matter the genre.
ZIMMER DESIGN, 612.470.5660
ZIMMER.DESIGN ZIMMER DESIGN
@ZIMMRDESIGN
For more than 45 years, builders, remodelers and homeowners have counted on Allstar Construction for all their exterior construction needs. We specialize in:
• New Construction: Single & Multi-Family
• Remodel: Exterior Renovations & Additions
• Storm Damage & Insurance Claims Management
It’s our mission to set the industry standard in terms of outstanding value, uncompromising quality, continuous innovation and exceptional client experience. We want to provide you with the right service at the right price at the right time—every time.
ALLSTAR CONSTRUCTION, 6500 CARLSON DRIVE, EDEN PRAIRIE; 952.295.3425; ALLSTARTODAY.COM
At Chazin Interiors, we strongly believe that the art of crafting a home is really about storytelling: Who you are, who and what you love, and how you choose to move through the world.
Wherever you might be in that story, let us take you through an exciting process of discovery and together we can create the home of your dreams!
Complimentary design services available. Your source for great design,
CHAZIN INTERIORS, 1250 E. WAYZATA BLVD., WAYZATA; 952.935.0300; CHAZININTERIORS.COM
CHAZIN INTERIORS @CHAZININTERIORS
Hartman Homes lends over 35 years of expertise to assist in lot selection, architectural planning, meticulous craftsmanship and the interior design of your home. Our custom design-build experience is the perfect blend of your vision and our design talent. Our award-winning team takes pride in the long-standing relationships with superior quality trade partners. This ensures your future home will meet the same standards of excellence you’ve seen in any Hartman model. Enjoy the experience as your ideas transform into your extraordinary new home! Proudly serving the Twin Cities, Western Wisconsin and Big Sky, Montana.
HARTMAN HOMES INC., 744 RYAN DRIVE SUITE #102, HUDSON, WISCONSIN; 715.377.1555; HARTMANHOMESINC.COM
HARTMAN HOMES, INC. @HARTMANHOMESINC
Q: How Can I Prepare My Roof for Winter?
A: Here are five steps to take to get you roof ready for winter:
1. Remove debris and leaves that have accumulated in gutters to prevent water from backing up and causing damage.
2. Repair or replace damaged shingles to prevent water infiltration during winter snow or rain.
3. Trim overhanging tree branches to prevent them from falling on your roof during winter storms.
4. Ensure proper attic insulation and ventilation to prevent ice dams from forming.
5. Remove snow promptly to prevent excessive snow accumulation to avoid structural damage and leaks.
Allstar Construction, 6500 Carlson Drive, Eden Prairie; 952.295.3425; allstartoday.com
Parade of Homes
Q: What’s the best way to find a new home or connect with a builder?
A: The Parade of Homes has a proud history of presenting the leading homeownership event in Minnesota. Touring is a great way to discover what features you want to incorporate into your home. It’s your chance to explore different floor plans, check out neighborhoods and see the latest styles. This year, we’re celebrating 75 years of home tours and invite you to join us in special events throughout the tour—all while finding your next home!
SPRING 2024
Housing First paradeofhomes.org
Parade of Homes Twin Cities @ParadeofHomesTC
TO HELP WOMEN FIND THEIR SENSE OF STYLE THROUGH CLOTHING THAT SUITS THEIR LIFESTYLE AND BODY WHILE BOOSTING CONFIDENCE.
Written by Jamie Tjorenhoj — Photos by Chris EmeottA mentor. A mother figure. An inspiration. For Edina resident Nicole Jennings, those words— and so many more—embody the role that her great-grandmother, Anna, played in her own life. She was a queen in Jennings’ eyes.
Her calm charisma and natural ability to lead made Anna well known in their native Michigan. “She made such an impact in the community where we are from,” Jennings says.
It’s a legacy that has impacted Jennings and has informed her path today. Her great-grandmother taught her at a young age the importance of showing up in style. “She just moved through life so gracefully,” she says.
Because of her great-grandmother’s influence, Jennings says, “Fashion was never a thing I got into—it was a part of who I was.” So, it’s only natural that the avenue for carrying on her legacy was through fashion.
She honored her great-grandmother’s legacy by creating fashion businesses that reflect elegance and empowerment, two values Anna passed down to her. “One business sells clothes, and one business sells services,” she says.
Jennings named her clothing boutique after her great-grandmother. Queen Anna House of Fashion opened its doors in the North Loop
“Wide-legged jeans offer a comfortable and breezy silhouette and are often associated with a more sophisticated and tailored look,” Jennings says. “They are highly versatile and can be styled in both casual and formal settings.”
“Fashion was never a thing I got into—it was a part of who I was.”
Nicole Jennings, owner of Queen Anna House of Fashion
area of Minneapolis in 2017 with the goal to provide clothing for women in all seasons of life.
“It’s not necessarily about, ‘Oh, what’s the hottest trend today?’” the mom of four says. “It’s [about] ‘Where are you in your life, and what is it you are trying to do in that space?’”
Jennings’ passion for female empowerment and inclusion is reflected within the store’s four walls. Shoppers can find dozens of pieces from minority-owned and female-owned businesses. “It holds true to our brand,” she says. “I’ve been so pleased to partner with so many individuals with unique
stories … It is an opportunity to share and have different perspectives in one space other than what the norm might be. That’s where we thrive.”
Rather than following fleeting trends, Queen Anna House of Fashion holds pieces that won’t go out of style. “It’s about what’s trendy on your body,” Jennings says. Her team leads shoppers down this self-reflective journey to ensure every purchase is empowering and worthwhile. Her focus is to provide recommendations that satisfy the needs of the individual.
“You don’t have to buy anything today or tomorrow—but when you
come into our doors, we are going to acknowledge you as a human,” she says.
Jennings believes in honoring what you already have. She first unleashed her entrepreneurial spirit and personalized shopping approach in 2011 when she created her styling business, One Posh Closet. She and her team help individuals, who need guidance shopping for and styling outfits to suit their lifestyles and for specific occasions.
“If someone has a whole room of clothes and says they have nothing
Queen Anna House of Fashion was designed to be a flexible space. Furniture and displays are easily moveable. Jennings recreates the look of the shop on a regular basis so customers get a unique experience with each visit.
“Skinny jeans are known for their tight fit and slimming effect on the legs,” Jennings says. “Skinny jeans have become a staple in modern fashion, offering a sleek and stylish look. They are often made with stretchy materials that allow for comfortable movement while maintaining a streamlined silhouette.”
Queen Anna House of Fashion, 109 N. Second St, Mpls.; 612.354.7581; queenanna.co
Queen Anna House Of Fashion @queenannaliving
Queen Anna House of Fashion
One Posh Closet, clientservices@oneposhcloset.com; oneposhcloset.com
One Posh Closet @oneposhcloset
One Posh Closet
to wear, it’s because they have seen it every day,” she says. Rather than ditching the items, One Posh Closet stylists give pieces new life by mindfully composing new outfits for clients to try.
One Posh Closet’s virtual stylists live around the United States and serve clients nationwide. With that, Jennings says, “We’re able to help everywhere, not just Minneapolis.” She compares the virtual styling process to going shopping with a friend, pointing out different options until the right one is found.
Jennings says their process often leads to a “fashion awakening,” after stylists recommend items that speak to a client’s unique lifestyle. “I don’t like to even say styling—I feel like it’s a coaching moment,” she says.
After filling out a questionnaire that helps pinpoint the lifestyle, challenges and sizes of the client, One Posh Closet stylists read between the lines to find the perfect fits. “It’s learning about [what] they do in life,” she says. “[We build] around the need of the moment.”
Building around those needs with core values of empowerment, elegance, care and mindfulness continues to inspire Jennings. “It really is fulfilling for me,” she says.
things to see and do in and around Edina
Edina Fall into the Arts Festival is a perfect end to summer.
EDINA IS BLESSED to have its summer bookended by two art festivals: the Edina Art Fair in June and Edina Fall into the Arts Festival in September. The latter of which is our way of saying goodbye to the summer with beautiful art and giving back to the community. The festival has more than 225 artisans.
Event-goers can simply walk around the lakefront of Centennial Lakes Park to admire sculptures, paintings, jewelry, photography, woodwork and a wide variety of other mixed media by local and regional creators. Alongside a display of diverse compositions, there will be plenty of food vendors such as Ben & Jerry’s, Bruno’s Chicago
Dogs and a dozen more mouthwatering options. The festival is organized by the Edina Chamber of Commerce, and it donates 25 percent of the net revenue to the Edina Crime Prevention Fund. The fund has assisted Edina Police for over 45 years to help keep the community safe. —Lily
SchlobohmEdina Fall into the Arts Festival; 10 a.m.–6 p.m. September 9 and 10 a.m.–5 p.m. September 10; Centennial Lakes Park, 7499 France Ave. S.; edinafallintothearts.com
09/03
Move your body and celebrate your overall health on the first Sunday of September at 50th and France. This hourlong modified mat class will be taught by The Bar Method, with other experiences included, such as Clean Juice, Nautical Bowls and more. All ages. Free. Noon–1 p.m. Plaza at Nolan Mains, 3945 Market St.; 50thandfrance.com
09/16
The Rotary Club of Edina will be sponsoring this year’s Edina Car Show at 50th & France. This event will feature some of the finest collector and luxury cars from around the state, alongside food, music and more. All ages. Free. Noon–
4 p.m. 50th & France, W. 50th St. and France Ave. S.; 612.501.0252; edinarotary.org
Llamas On the Plaza
09/23
Spend the day with some particularly shaggy friends from Serenity Pastures. All are welcome to participate in brushing, walking and even giving treats to the llamas—no pets allowed. All ages. Free. 10 a.m.–noon. Plaza at Nolan Mains, 3945 Market St.; 952.491.0001; 50thandfrance.com
Minneapolis Public Art Bicycle Tours
09/01
Join local artist and landscape architect Greg Ingraham for a mellow-paced bike ride touring some of the art throughout
Minneapolis. The 10-mile bike ride will start and end at La Dona Cerveceria Brewery and will focus on art around the three Minneapolis stadiums. All ages. $30. 10 a.m.–1 p.m. La Dona Cerveceria Brewery, 241 Fremont Ave., Mpls.; bikemn.org
BOB
09/01
Spend your Labor Day weekend with the quintet BOB. This lively band is known for its performance of Bob Dylan covers. All ages. Free. 7:30–9 p.m. Lake Harriet Bandshell, 4135 W. Lake Harriet Pkwy., Mpls.; 612.230.6400; reverbnation.com
09/09
At this class, attendees will create six cocktails with paired charcuterie. Expect to leave with fresh recipes and impressive new knowledge. Ages 21 and older. $85. 12:30–2:30 p.m. Flying Dutchman Spirits,
To have your event considered: email edinamag@localmedia.co by the 10th of the month three months prior to publication. Due to the fluidity being experienced in the current environment, please note that some events/dates and even some business operations may have changed since these pages went to print. Please visit affiliated websites for updates.
6801 Flying Cloud Drive, Eden Prairie; 952.406.8286; flyingdutchmanspirits.com
Open Streets West Broadway
09/16
This street festival allows the community to explore the neighborhood in a new way. View city streets in a public festival with food, drink, music, art and so much more. All ages. Free. 11 a.m.–5 p.m. Various locations including West Broadway Avenue from Penn Avenue N. to Lyndale Avenue N., Mpls.; 612.568.6227; openstreetsmpls.org
Pet The Stress Away
09/17
Pet away your stress at Healing Hearts Rescue’s monthly adoption event. Cuddle, play and maybe adopt a puppy right in the taproom of Lakes & Legends Brewing Company. Outside food is welcome. All ages. Free. 2–4 p.m. Lakes & Legends Brewing Company, 1368 Lasalle Ave., Mpls.; healingheartsrescue.org
Twins Cities Veg Festival
09/17
This year’s theme for the Twin Cities annual Veg Fest is Healing People, Animals and the Planet. Expect over 100 vendors and artists and thousands of participants. All ages. Free. 10 a.m.–4 p.m. Harriet Island Park, 151 Water St., St. Paul; 612.276.2242; tcvegfest.com
Beetlejuice: The Musical
09/19–09/24
The 1980s film classic makes its way to the stage in a musical reimagining of Tim Burton’s Beetlejuice. Follow teenager Lydia Deetz and the new ghosts haunting her house as they meet the demon known as Beetlejuice. All ages. $49–$159. Times vary. Hennepin Theatre Trust, 910 Hennepin Ave., Mpls.; 612.455.9500; hennepintheatretrust.com
Mystery On the Mississippi
09/21
Solve a murder mystery taking place in the 1980s while cruising down the Mississippi on a memorable riverboat experience. All ages. $30. 6:30–9 p.m. Padelford Packet Boat Company at Harriet Island Park, 205 Doctor Justus Ohage Blvd., St. Paul; 651.291.8164; parkconnection.org
Learn more or contact for a free consultation today! Tamara Nugteren 612.388.7868
stage.
Trusted DISCREETLY AND RESPECTFULLY KEEPING AN EYE ON YOUR HOME OR CONDO WHEN YOU CAN’T. FOR SNOWBIRDS, TRAVELERS, REMOTE WORKERS AND MORE. SnowyOwlHomeWatch.com | SnowyOwlHW@gmail.com @SnowyOwlHomeWatch
Park Dental offers two Edina locations for your convenience.
Beloved burger and malt shop celebrates a milestone anniversary.
ANNIVERSARIES ARE MILESTONES, but when there’s a 40 preceding it, that anniversary can be a legacy, especially when it’s for a familyrun restaurant with a reputation for serving some of the best burgers and malts in the area.
Snuffy’s Malt Shop turns 40 years old this month, but the celebration has and is going on all year long with monthly specials and retro pricing, according to Dana
Bach, one of three co-owners. While inflation makes it a challenge, the retro pricing menu features a few items carrying prices from decades past. “We want to give back to the customers who helped us achieve this milestone,” Bach says, adding that apparel and giveaways are also included in the Snuffy’s celebration.
Mike Mueller acquired the name from
Snuffy’s Drive-In in Minnetonka after its doors shut in the 1970s. He started his own chain in September 1983 in St. Paul on the corner of St. Clair and Cleveland avenues. It then expanded into Edina, Roseville, Minnetonka and Bloomington. While the Roseville venue was sold and changed its name and menu and the St. Paul spot closed its doors in 2019, Snuffy’s expanded into CHS Field and Xcel Energy Center in 2015, serving
handmade malts at St. Paul Saints and Minnesota Wild home games.
Mueller passed away in 2016, and the restaurants are now run by his wife, Shirley, along with her grandson, Bryan Bach and his wife, Dana Bach.
The anniversary celebration not only includes customers, who have been coming to the restaurant year-after-year, but also a dedicated team of employees.
Vincent Trojan was just 15 years old when he began working for Snuffy’s as a dishwasher. Now, 22 years later, he has worked at every location and has advanced through the company to currently serve as the general manager. “I love working here because of the impact Snuffy’s has on the communities that our stores are in,” Trojan says. “There are not a lot of family-style restaurants around anymore, and I understand the importance and impact we have in each community we are in.”
Trojan says there is great pride in employing the younger generation. “We teach them work ethics, how to be reliable and how to work with others,” he says. “I learned so much about these qualities, and I’ve made sure to keep the tradition going. I think teaching our young people these good habits are of the utmost importance … I get a lot of personal satisfaction in being a mentor for them, and when kids come back after years of being away, I love to see what kind of young men and women they grow into. I love coming to work because of the wonderful atmosphere we have here.”
With so many dining options around, Bach says she believes what sets Snuffy’s apart is its staple menu,
Rising through the ranks: Vincent Trojan started as a dishwasher 22 years ago. He’s now the general manager.
featuring comfort food. “When you order a burger and malts, usually the malts come out first,” she says. “Kids especially love it. And when the kids love it, the parents love it, and they keep coming back year-afteryear. It really is something so simple as that. It’s good food, it’s quick and where else do you get the dessert first?”
That menu full of American comfort food has also stayed consistent throughout its four decades of operation. While the number of
burgers and sandwich options has expanded, many of the fan favorites in 1983 are the same favorites in 2023. “We also have our famous chili and famous chicken noodle soup,” Bach says. “Mike Mueller made it all on his own.” And, of course, the list of malt options has grown, too. With more than 20 malt flavors, people can also mix-and-match. “We’re so grateful for every customer, and we couldn’t have reached this milestone without them,” she says.
in
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“We’re so grateful for every customer, and we couldn’t have reached this milestone without them.”
Dana Bach, co-owner of Snuffy’s Malt Shop
snuffysmaltshops.com
In case you need inspiration for your Snuffy’s order, here are some diners’ favorites.
Bacon Cheeseburger
What else can we say?
Spicy Snuffy pepper Jack cheese, jalapeño bacon and chipotle mayo
a
And don’t forget your quarters for the claw machine, which is full of fun candy for kids of all ages.
Refresh your home with custom artwork. Christina B. Johnson has been sourcing clients with her colorful paintings since 2018. Shop her work at Edina-based Foxwell Shoppe and At Home & Co., or contact Christina for a consultation.
@christina.b.johnson christinabjohnson.com christinabergjohnson@gmail.com
Enjoy USDA Certified Organic at your locally owned Clean Juice. We offer healthy, organic sandwiches, wraps, salads, smoothies, acai bowls, fresh juice and more! Eating healthy made easy! Dine-in, take out or delivery available.
Clean Juice
3943 Market St. 952.479.7054 cleanjuice.com
Whether buying or selling, I work in all price ranges and with all ages! First time home buyers to empty nesters, I’d be honored to help you and your family!
Ellyn Wolfenson
3033 Excelsior Blvd.
612.644.3033
ellynwolfenson.com
The Goddard School’s safe, flexible and caring environment gives your child the space to take chances, make connections and experience authentic learning so they can become school-ready, career-ready and life-ready.
The Goddard School in Edina 7201 Washington Ave. S. 612.438.2288 goddardschool.com/schools/mn/edina/edina
Mainstream Boutique is known for a unique apparel and styling experience. Our mission is to love, strengthen and celebrate women; lifting them up and helping them feel beautiful.
Mainstream Boutique of Edina 7523 France Ave. S. 952.303.4530
mainstreamboutique.com/pages/edina
IV vitamin therapy provides a much faster boost of energy, a more robust immune response, easier recovery from stresses on the body and a slowing down of the aging process.
The DRIPBaR 3515 W. 70th S. 612.429.6822
thedripbar.com
Taproom + Kitchen
Mention this ad to get a free pint when you purchase a flight of beer!
Trivia hosted every Wednesday starting at 6:30 p.m.
Wooden Hill Brewing Company 7421 Bush Lake Road 952.960.9663
woodenhillbrewing.com
CUSTOM OUTDOOR ACCENTS
Including Pots, Custom Metal, Outdoor Kitchens, Furniture, Fire Features and Patio Surfaces.
Visit our Showroom in Eden Prairie.
Twisted Elements, Inc. 9721 Valley View Road 612.305.0456
twisted-elements.com
RUNNER UP: PLANTS & ANIMALS
Photographer captures beautiful sunset over Lake Cornelia.
EDINA RESIDENT Lisa Rose was on a walk around Lake Cornelia in the summer of 2022 when she stopped to snap this photo. “Evening walks [are] one of my favorite ways to exercise, reflect and enjoy the moment,” she says, noting it was a perfect evening for a stroll, with warm air and a gentle breeze.
As the gloaming encompassed her, Rose couldn’t help stopping to snap a photo of the sunset over the lake. “I love the interplay of glowing light and shadows,” she says.
Photographer: Lisa Rose
Title: But Still …
Equipment: Canon Rebel
To view other Images of Edina photo contest winners, visit edinamag.com.