Brand Book

Page 1

BRAND BOOK EST 2023
INSIDE HEALTHY
=
HEALTHY
OUTSIDE

WHY WE CREATED THIS BOOK?

TO DEFINE TO INSPIRE

To Define What We Are & What We Aren’t

TO INFORM S TA T IO N

Health-Conscious Individuals who are interested in incorporating more nutrients into their daily diets

Everything created in the name of Healthy Station HEALTHY

WELCOME TO HEALTHY STATION

Healthy Station was founded with a mission to provide customers with a nutritious and delicious beverage option that supports their health and wellness goals. The brand was inspired by the growing interest in healthy living and nutritious diets, and the desire to make healthy food accessible to everyone. Here is the story behind the brand.

The founders of Healthy Station were health enthusiasts who wanted to create a brand that would help people achieve their health and fitness goals. They noticed that there was a growing demand for healthy food options, but many of the existing options were expensive or not easily accessible. They decided to create a smoothie and juice shop that would offer nutritious and delicious beverages at an affordable price. They spent months researching and testing different recipes to create the perfect smoothie and juice menu. They also focused on creating a brand that would communicate their commitment to health and wellness effectively. Finally they chose the name Healthy Station to reflect their mission and values.

BRAND IDENTITY

Healthy Station, we believe that nourishing your body with wholesome, natural ingredients is the foundation for a healthy and fulfilling life. We offer a range of nutritious smoothies and juices made from the freshest ingredients, carefully selected to promote health and vitality. Our commitment is to providing a convenient and enjoyable experience for health-conscious individuals, empowering them to make positive choices for their well-being.

BRAND MISSION

Moving Forward Healthy Station on contributing to a sustainable tomorrow and a greener world by working closely with local producers. We has knowledge about what is healthy to put in our bodies without to harm our world. We care about each other and we care about a sustainable future, We promise a tasteful experience that has a good impact on your body as well as our nature, Our main goal is to fuel with fresh healthy and satisfying nutrition without causing any unnecessary harm to our planet.

BRAND WORDS

Organic

Nutritious

Plant-based protein drinks.

eco-friendly

Fresh & Juicy

Health-Conscious Individuals who are interested in incorporating more nutrients into their daily diets

BRAND TARGET AUDIENCE

Busy professionals who want a healthy snack or meal replacement on-the-go

Fitness enthusiasts who are looking for a healthy and convenient way to fuel their workouts.

Vegans and vegetarians who are looking for plant-based options.

UNIQUE SELLING POINT

All Smoothies are made with whole fruits and vegetables, with no artificial flavors, colors, or preservatives.

Healthy Station offers a variety of smoothie and juice flavors that cater to different tastes and preferences

Plant-based protein drinks.

Eco-friendly

COMPETITION ANALYSIS

CURRENT ADJACENT

Current Competitors are brands that are in the same market and offers a similar range of product and services as Healthy Station

Adjacent Competitors are brands that have began to move into the smoothie market. They offer a very limited range of brands.

Juice Bar Nepal Wendy Juice Shop

NEW STRENGTH

Healthy Station strength are their access to excellent local raw materials. As well as customer service striving for the common goal of a greener world.With the strategy to use local ingredients. Healthy Station moves into a stronger position in the market,.

Moreover the brand will make sure that customer instore experience is fulfilled with a modern and inspiring environment.

OUR VOICE

The Voice of the Healthy Station is outgoing ,inclusive and refreshing. Healthy Station wants to encourage their surroundings to follow the path down a healthier lifestyle for ourselves and our planet. This is by being curious , innovative and bold

VISUAL ELEMENTS

EST 2023 “A Healthy Outside Starts from Healthy Inside” EST 2023 SMOOTHIE BAR & JUICE SHOP EST 2023 LOGO 01

“From

HEALTHY
EST-2023
Variations H S HE LTHY STATION
STATION
Logo
Nature's Hands To Yours” 02
S M OOTHIE BAR & JUICE SH O P 03
LOGO MAPPING

COLOR PALETTE

#FFF7E2
04
#3A643B
LOGO MOCKUP 05
BUSINESS CARD EST 2023 “AHealthyOutsideisHealthyInside” EST 2023 “AHealthyOutsideisHealthyInside” Healthystation23+977-9702779381 “PurelyOrganic,PurelyDelicious” MIINU Healthystation23+977-9702779381 Organic,PurelyDelicious” Founder MIINU THAKURI SHAHI +977-9702779381 Healthystation23 “Purely Organic, Purely Delicious” Founder MIINU THAKURI SHAHI +977-9702779381 Healthystation23 Delicious”PurelyOrganic,“Purely Founder MIINU THAKURI SHAHI +977-9702779381 Healthystation23 “Purely Organic, Purely Delicious” Founder EST 2023 Inside”HealthyisOutsideHealthy“A EST 2023 Healthystation23+977-9702779381 “PurelyOrganic,PurelyDelicious” Founder MIINU THAKURI SHAHI 06 EST 2023 “AHealthyOutsideisHealthyInside” +977-9702779381 Healthystation23 “Purely Organic, Purely Delicious” Founder MIINU THAKURI SHAHI

SMOOTHIEBAR&JUICESHOP EST 2023

“AHealthyOutsideStartsfromtheInside”

SALADCHICKENSALAD Iceberglettuce,cherrytomato,sweetcorn,

breastseasonedwithsalt&pepper, mustard, oliveoil.

TOFUSALAD

GR

EENSALAD

07

Iceberglettuce,cabbage, avocado,redonion, redcabbage,carrots, cucumber,seasoned witholiveoil,saltpepper, mustardandbased withchickenbreastortofu

HIGHPROTINESALAD

HIGHPR

withchicken breastortofu

OTINESALAD

G R

MI

oliveoil.

onion,carrots,greenleaf, marinatedtofuseasonedwitholiveoil,salt&pepper.

IceTOFUSALAD berglettuce,sweetcorn,cherrytomato,

CHICKENSALAD Iceberglettuce,cherrytomato,sweetcorn,

breastseasonedwithsalt&pepper, mustard,

Avocado,onion,bone less/skinless chicken

UITSMOOTHIE Frozenfruits,nuts, coconut

redcabbage, carrots, cucumber, seasoned mustardwitholiveoil,saltpepper, andbased STRAWBE

FrozenMANGOSMOOTHIE mango,Nuts, Coconutdesiccated,honey,chiaseed.

RRY

Frozenstrawberry,nuts coconut desiccated, XF R

desiccated, honey,chiaseed

FrozenBANANASMOOTHIE banana, nuts, coconut

SMOOTHIE BOWL

SALAD BOWL 01

SMOOTHIE BANANASMOOTHIE

Frozenbanana,nuts, desiccated, honey, MANGOSMOOTHIE Frozenmango, desiccated,honey,

carrots,redonion,cherrytomato, avocado, MENU

MI

X

Frozendesiccated, honey,

FrozenBANANASMOOTHIE banana, FrozenMANGOdesiccated, honey,

MENU MOCKUP MENU
MENU SMOOTHIE BAR JUICE SHOP EST 2023 “A Healthy Outside Starts from the Inside” MENU
NU
SMOOTHIEBAR&JUICESHOP EST 2023 “AHealthyOutsideStartsfrom
MENU
Iceberglettuce, cabbage,avocado,redonion,
SMOOTHIE
honey,chiaseed.
desiccated, honey,acaiberry,honey.
EENSALAD Iceberglettuce,red cabbage, cabbage,
pomegranates, seasonedwithwhite vinegar,oliveoil,toppedwithnuts.
ST
RAW Frozenstrawberry, honey,chia
Avocado,onion,boneless/skinlesschicken
Iceberglettuce,sweetcorn,cherry tomato, onion,carrots,greenleaf,marinatedtofuse asonedwitholiveoil,salt&pepper.
Iceberglettuce,redcabbage,cabbage, carrots,redonion,cherrytomato,avocado, pomegranates,seasonedwithwhite vinegar,oliveoil,toppedwithnuts.
01 0 % O rga n i c P r o d u c t HEALTHY STATION AEH L THY STA T NOI 08
Product Mockup

SOCIAL MEDIA HE LTHY STATION

“From Nature's Hands To Yours”

“REFRESH, REVIVE, THRIVE”
THANKS FOR CHOOSING US Any Feed Back DM on Our Social Media Pages WEEKEND - 7:30Am to 9:00 Sat & Sun - 7:30AM to 10:30PM @HEALTHYSTATION HE LTHY STATION

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