The Ultimate Beauty Salon Marketing Checklist

50 Proven Techniques That Work

The Ultimate

BEAUTY SALON MARKETING Checklist

Running Out of Ideas How to Market Your Salon?

We carefully picked the

Best Marketing Ideas for the beauty salon industry. Here’s the ultimate list of marketing tips and ideas that really work and will help set you up for success!

SOCIAL MEDIA MARKETING

Beauty Salon Marketing Checklist

1. Create social media business pages: a) Instagram b) Facebook c) Twitter d) Pinterest

2. Ask the happy customers to review your salon on Facebook, Google, Yelp

3. Ask customers to follow your social media channels

4. Post appealing photos and videos from your salon on a daily basis

5. Post before/after photos

6. Post videos of you making beauty treatments and explaining more about it

7.Promote a daily/ weekly deal on all your social media channels

8. Always answer both bad and good reviews you have received

GET THE LOCAL FAME!

Beauty Salon Marketing Checklist

9. Have a Selfie Station inside your hair salon with a hashtag for social media sharing

10. Check your email and social media messages as many customers prefer this way of communication

11. Use Call-to-Actions in your posts - "Book now", "Call today" etc.

GET THE LOCAL FAME!

OFFLINE MARKETING

Beauty Salon Marketing Checklist

12. Have a local publication feature your salon

13. Promote a daily/ weekly deal with a banner on your salon storefront

14. Partner with different businesses in your neighbourhood

15. Always carry business cards

16. Host party, In-store event or workshop

17. Give small branded presents

18. Post coupons locally

19. Create engaging SMS marketing campaigns

20. Promote your salon on the local paper, radio stations or cable television programming

GET THE LOCAL FAME!

ONLINE MARKETING

Beauty Salon Marketing Checklist

21. Hire an expert to market your salon on Google and social media

22. Allow online reservations

23. Claim your business Google listing

24. Sell salon products online

25. Build a website with responsive design

26. Keep your website content up-to-date with your latest news and promotions

27. List your business on web directories

28. Collect email addressesÂ

29. Use email marketing to get more customers

30. Start a salon blog to power your online marketing

GET THE LOCAL FAME!

SPECIAL OFFERS

Beauty Salon Marketing Checklist

31. Add value instead of discounting

32. Extend your salon hours for customers who can’t make it to daytime appointments.

33. Offer free haircuts at local public events

34. Give back to your community through charitable programs

35. Create special daily/weekly deals to turn slow days into productive ones

36. Create a first-time visit special

37. Give out sample gifts with purchases

38. Promote gift cards

39. Offer referral discounts

40. Keep customers coming back with a loyalty program

41. Have birthday promotions

GET THE LOCAL FAME!

CUSTOMER RELATIONSHIPS

Beauty Salon Marketing Checklist

42. Train your staff to re-book clients for their next session

43. Send out a survey to see how your salon is doing

44. Send your customers a reminder for their appointment

45. Re-market to old clients

46. Keep the shop spotless

47. Face the day looking your best

48. Keep branded umbrellas at your reception to offer clients when it’s raining outside

49. Complimentary drinks for your customers

50. Play music in your hairdressers or beauty salon

GET THE LOCAL FAME!

50 Proven Techniques That Work

Email us: accounts@localfame.com

London Office 26 Red Lion St. London, United Kingdom, WC1R 4PS +44 20 3404 5555

Perth Office 4/6 Outram St, West Perth, Australia 6005 +61 8 6225 2443

Austin Office +1 512 593 6312