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Managing Editor Samantha Garcia samantha@lneonline.com
Advertising Danni Boucher danni@lneonline.com
November volume 41 number 11
FROM THE EDITOR
This month, we celebrate the Power of Touch, the foundation of our craft and the heart of every treatment we offer. Touch is where science and soul meet, shaping not only visible results but emotional connection and client trust. In this issue, we explore how intentional touch influences the skin and the nervous system through somatic skincare, emotional release, and the many ways massage becomes medicine.
Our features this month take us back to our roots as estheticians and the power we hold in our hands. We cover the science of skin to skin connection, building trust through touch, and how we can help our clients release emotions and relax the nervous system through somatic facials.
We also share facial massage techniques that every esthetician can master, including myofascial release, buccal massage, gua sha, lymphatic drainage, and craniosacralinspired work. Each technique serves a unique purpose, showing that true results come from balance, not force. We also spotlight our favorite oils and balms in our monthly photoshoot, the sensory essentials that make every touch more nourishing, more grounding, and more memorable.
Finally, we reflect on the energy and community of ICES Fort Lauderdale, where thousands of professionals gathered to learn, connect, and grow together. This month is a reminder to slow down, honor your craft, and remember that the most transformative glow begins not with a device or a serum but with the human hand.
With love and intention,
Tasha
SAMANTHA GARCIA Managing Editor samantha@lneonline.com
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In the Hands of the Esthetician
Why Touch Will Always
Be the Esthetician’s
Most Powerful Tool
by Aurora Solis
In an era defined by devices, data, and instant gratification, the art of touch remains one of the most profound and underappreciated forces in esthetics. Every time an esthetician lays hands on a client’s skin, a cascade of biological, emotional, and energetic responses unfolds. This is not just skincare, it’s communication, regulation, and healing at the deepest levels of the human experience.
The Science of Skin-to-Skin Connection
Skin is our largest organ, and it’s designed for connection. Beneath its surface lies a complex network of sensory receptors that translate touch into chemical and neurological messages. When an esthetician’s hands glide across the face, these receptors send signals to the brain that activate the vagus nerve — the body’s main pathway for rest, repair, and emotional balance.
Gentle, rhythmic touch has been shown to slow the heart rate, regulate breathing, and lower cortisol levels. At the same time, it stimulates the release of oxytocin, the “bonding hormone” associated with feelings of trust, safety, and love. These biological responses aren’t just comforting; they create the ideal internal environment for barrier repair and skin regeneration.
When the nervous system is calm, microcirculation improves, inflammation decreases, and cellular healing accelerates. This is why facials often leave clients not only glowing, but visibly lighter as if they’ve released something more than surface tension.
From Hands to Heart: The Energetic Exchange
While science can explain what happens within the body, there’s another layer to touch that transcends biology. The energetic exchange between esthetician and client. Touch carries intention. The difference between routine movement and mindful connection is something clients can feel, even without words.
An esthetician’s presence — their breath, focus, and emotional state — all influence the energy transferred
through their hands. When touch is grounded, centered, and compassionate, it communicates safety to the client’s nervous system. In that stillness, both practitioner and receiver enter a flow state, a meditative rhythm where healing can occur on physical, emotional, and energetic levels simultaneously.
For many clients, this becomes a rare space to be seen and cared for without expectation. The facial room transforms into a sanctuary where beauty meets belonging, where skin and soul are touched at once.
Building Trust Through Touch
Trust is the invisible foundation of every esthetic relationship, and touch is
its most powerful builder. Long before results are seen in the mirror, they are felt through the hands that deliver them. A client’s first impression of your touch sets the tone for how safe and supported they feel throughout the treatment and whether they’ll return.
Psychologically, humans are wired to seek comfort and reassurance through touch. When clients experience skilled, confident, and caring hands, it reinforces their emotional safety, helping them release tension, vulnerability, and self-consciousness. The simple act of cleansing can feel intimate when performed with genuine care; a gentle neck massage can dissolve anxiety faster than words.
Trust deepens over time as consistency of touch mirrors consistency of presence. Clients may not remember
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every product used, but they will always remember how your hands made them feel — respected, nurtured, and restored.
In business terms, this is emotional loyalty, a type of retention that no marketing campaign can replicate.
Facial Massage as Medicine
At the intersection of science, psychology, and energy lies the artistry of facial massage. It is here that touch transforms from technique to therapy. Each movement — a glide, lift, or gentle press — sends signals through fascia, muscle, and lymphatic pathways that reshape not only the skin but the client’s internal state.
Fascia release dissolves adhesions that restrict movement and expression, allowing energy and circulation to flow freely again. Lymphatic drainage encourages detoxification, reducing puffiness and inflammation while creating an almost immediate sense of lightness. Combined with sculpting and lifting motions, massage becomes a workout for the face and one that
feels like meditation.
When performed mindfully, facial massage can reeducate muscles, awaken dormant tissue, and realign the skin’s natural tone and vitality. It reminds the body that it is safe to soften — that beauty doesn’t come from force, but from flow.
The Modern Esthetician’s Superpower
In a landscape where technology continues to advance, the human hand remains irreplaceable. Devices may stimulate, exfoliate, and rejuvenate, but only touch can feel, intuitively responding to subtle changes in tension, temperature, and emotion.
Modern esthetics is evolving into a union of science and soul, where results are not just measured in visible glow but in how deeply clients feel restored. Whether through advanced modalities or a simple cleansing ritual, the essence of every treatment lies in touch that is intentional, intelligent, and infused with heart.
To master the power of touch is to understand that your hands are not just tools — they are translators of care, conduits of energy, and messengers of safety. Every time they meet the skin, you remind your client of something sacred: that they are whole, worthy, and capable of renewal.
Because in the end, it’s not just the product, protocol, or peel that transforms — it’s the presence behind the hands that hold the power to heal.
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Skincare Somatic
Releasing Emotions Stored in the Face
by Aurora Solis
Every face tells a story, not only through expression but through the tension, tightness, and tone that form beneath the surface. As estheticians, we learn to recognize dehydration, barrier damage, or inflammation, but there is another layer that reveals just as much about our clients: the emotions that the body holds and the skin reflects.
Somatic skincare, the meeting point of body awareness, emotional release, and therapeutic touch, is one of the most profound evolutions in holistic esthetics. It is based on the understanding that the skin is more than an organ; it is the body’s emotional interface, constantly mirroring what is happening within the nervous system.
The Face as a Map of Emotion
Every frown, smile, or clenched jaw leaves an imprint that, when repeated, shapes the musculature of the face over time. The frontalis may tighten under chronic worry. The masseter may thicken from suppressed anger or control. The orbicularis oris may hold the residue of unspoken words.
When clients experience ongoing stress or emotional suppression, these micro-patterns can become chronic muscular tension. The fascia, the connective tissue beneath the skin, hardens in response, restricting circulation and lymph flow. Over time, this creates dullness, puffiness, or lines that no serum alone can smooth.
This is where somatic skincare becomes transformative. Through intentional, mindful touch, we do not just address the surface; we invite the nervous system to exhale.
Touch as a Regulator of the Nervous System
Facials that target the nervous system are grounded in this principle: the skin and the nervous system are born from the same embryonic layer, the ectoderm. From conception, they are connected. What calms one, soothes the other.
Gentle, rhythmic touch signals safety to the body through the vagus nerve, shifting the client from a sympathetic “fight or flight” state to a parasympathetic “rest and digest” state. This switch is where true skin healing begins.
When the body feels safe, circulation and oxygenation increase, improving cellular repair. Inflammation decreases, allowing barrier recovery. Digestive and hormonal balance recalibrate, supporting internal glow. Emotional tension releases, sometimes visibly
through tears, laughter, or deep sighs. This somatic unwinding is not just relaxation; it is regulation. As the body softens, the skin responds with luminosity that no device can replicate.
The Emotional Anatomy of a Facial
Each phase of a facial can become a somatic experience when performed with awareness. Cleansing becomes a symbolic release. Exfoliation mirrors shedding the old. Masking becomes restoration. Massage, the bridge between body and spirit, becomes transformation.
In facials that focus on nervous system balance, the esthetician emphasizes slow, grounding touch over mechanical stimulation. Key techniques may include:
• Diaphragmatic grounding: Placing hands gently on the client’s shoulders or chest before beginning to synchronize breath and intention.
• Fascial decompression: Long, melt-
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ing strokes that follow the lines of emotional tension along the jaw, brow, and scalp, allowing tissue to soften without force.
• Lymphatic drainage: Slow, wave-like movements that promote release and encourage emotional letting go.
• Craniosacral-inspired holds: Gentle still-point pauses that quiet the mind and anchor the nervous system.
Throughout, the esthetician maintains energetic neutrality, holding space without judgment or rush, allowing the client’s body to decide what it is ready to release.
When Emotions Surface on the Table
It is not uncommon for clients to cry, yawn, or giggle during a somatic facial. These are natural expressions of the parasympathetic system rebal -
When we tend to the skin, we are speaking to the body’s memory—inviting it to soften, release, and feel safe again
ancing itself. As practitioners, we do not interpret or intervene. We simply hold space.
Creating safety is key. This might mean saying, “If you notice any emotions come up, just allow them to flow. This is your body’s way of releasing.” By normalizing the experience, clients learn that beauty and healing do not have to be stoic or silent. They can be soft, expressive, and deeply human. After the facial, grounding techniques such as gentle breathwork, scalp massage, or a warm towel over the chest help integrate the emotional release, leaving clients feeling radiant and regulated.
Why Facials That Target the Nervous System Are the Future of Esthetics
In an industry where results are often equated with intensity, stronger peels, deeper exfoliation, or higher energy devices, somatic skincare offers a new paradigm: results through restoration.
Clients today are overstimulated, overconnected, and touch-deprived. Facials that target the nervous system meet them where they are, offering a sensory antidote to burnout. The skin becomes the access point for nervous system regulation, and the esthetician becomes a facilitator of balance rather than just a technician of results.
By integrating these principles, estheticians tap into a dimension of care that transcends the visible. Touch becomes medicine. The treatment room becomes a sanctuary. Beauty becomes what it was always meant to be: a reflection of inner peace expressed through outer radiance.
When an esthetician’s hands move not just to treat, but to listen, the entire body responds. In that stillness, the client remembers what safety feels like. The skin softens, the mind quiets, and the heart finally lets go.
Sometimes, the most transformative facial is not the one that changes how we look, but the one that changes how we feel in our own skin.
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The Art of Facial Massage
Techniques Every Esthetician Should Master
by Tasha Fields
Facial massage is more than a luxurious add-on; it is the heartbeat of holistic skincare. Through the rhythm of touch, estheticians sculpt, soften, and awaken not only the skin, but the entire nervous system. Each technique has a unique purpose, activating different layers of anatomy — from fascia to lymph to muscle tone — while offering emotional and energetic benefits that no device can replicate.
Understanding the range of facial massage modalities allows estheticians to customize treatments that are both results-driven and deeply restorative. Here’s a guide to the most impactful techniques and what makes each one transformative.
1. Myofascial Release: Unwinding Tension Beneath the Surface
The fascia is the web-like connective tissue that envelops every muscle and structure in the body. Over time, it can become tight and restrictive due to stress, posture, or repetitive facial expressions. Myofascial release uses slow, sustained pressure to melt through this tension, restoring movement, oxygenation, and balance. In the face, myofascial techniques help lift sagging tissue, smooth fine lines, and relieve deep-seated tightness in the jaw, cheeks, and forehead. Because fascia is deeply connected to emotional memory, clients often describe this work as both physically freeing and emotionally releasing.
Purpose: Improve circulation, release stored tension, and restore natural lift and flexibility in the skin and muscles.
2. Buccal Massage: Sculpting from the Inside Out
Buccal massage, often called the “intraoral massage”, involves working
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both inside and outside the mouth to target the deeper facial muscles. This technique, made famous by celebrity facialists, helps release jaw tension, TMJ pain, and puffiness, while contouring the lower face and softening lines around the mouth.
By accessing the muscles from within, estheticians can reach areas that external massage alone cannot affect, helping to realign muscle tone and drain lymph more effectively. The result is a lifted, sculpted, and deeply relaxed appearance that feels therapeutic rather than superficial.
Purpose: Relieve jaw tension, sculpt facial contours, and promote emotional release connected to unspoken stress or repression.
3. Lymphatic Drainage: The Detoxifying Flow
Lymphatic drainage is one of the most foundational yet powerful techniques in facial massage. Using feather-light,
rhythmic strokes, it stimulates lymphatic vessels just below the surface of the skin, encouraging the movement of stagnant fluid and toxins.
This detoxifying flow reduces puffiness, refines facial contours, and supports immune function. It is especially beneficial after inflammation, travel, or any treatment that stresses the skin barrier. Beyond physical results, the gentle tempo of lymphatic work has a calming effect on the parasympathetic nervous system, making it an ideal introduction or closing ritual to any facial.
Purpose: Detoxify, reduce swelling, calm inflammation, and support overall skin health and relaxation.
4. Sculptural Lifting Massage: Training the Facial Muscles
The sculptural lifting technique combines firm, intentional movements with deep muscle stimulation to “train” fa -
cial muscles back to their optimal tone. Using lifting, kneading, and pinching motions, this technique works similarly to a workout for the face improving circulation and elasticity while visibly contouring cheekbones and jawlines. Some estheticians pair sculptural lifting with buccal massage to access all layers of the facial structure, inside and out. When performed consistently, the effects rival non-invasive lifting treatments, offering both immediate glow and long-term tone.
Purpose: Strengthen and lift facial muscles, enhance definition, and stimulate collagen production.
5. Gua Sha: Energy, Flow, and Sculpting in Harmony
Rooted in Traditional Chinese Medicine, gua sha uses a flat, smooth tool to glide across the skin in specific directions to move stagnation, release tension, and improve chi (energy) flow. This method not only sculpts the face but harmonizes internal systems by clearing energetic blockages. The gentle scraping motion increases microcirculation, delivering nutrients and oxygen to the skin. With regular use, gua sha refines texture, reduces puffiness, and imparts a calm, lifted radiance. Purpose: Improve circulation, balance energy flow, and sculpt naturally through consistent gentle movement.
6. Craniosacral-Inspired Techniques: Restoring the Body’s Rhythm
Adapted from craniosacral therapy, these delicate holds and micro-movements align with the subtle pulse of cerebrospinal fluid that flows between the cranium and the sacrum. In facial treatments, they are used to calm the
nervous system, relieve headaches, and bring balance to the entire body. By gently holding areas such as the temples, jaw, or occipital ridge, the esthetician helps the body self-correct and unwind. Clients often enter a deep meditative state, experiencing sensations of warmth, pulsing, or emotional lightness.
Purpose: Restore energetic balance, relieve cranial tension, and calm the nervous system at its root.
7. Reflexology and Acupressure: Touch Points for Healing
Reflexology and acupressure techniques are based on the idea that specific points on the face correspond with internal organs and energy meridians. By applying focused pressure to these zones, estheticians can encourage balance in the body’s systems and enhance overall vitality.
Acupressure along the brow line may relieve headaches, while working along the jaw and temples can reduce anxiety or sinus pressure. These points can be integrated into any facial to personalize the experience and deepen the energetic connection.
Purpose: Stimulate internal healing, relieve stress, and create a sense of grounded balance.
8. Connective Tissue and Fascia
Stretching: Restoring Flow and Flexibility
These techniques use gentle traction and stretching to restore mobility to the skin and underlying structures. By lifting and lengthening areas that have become bound by tension or scar tissue, the esthetician enhances blood flow and collagen response.
This is particularly beneficial for clients recovering from facial procedures or for those with sluggish, stagnant skin. The results are a more elastic, oxygenated complexion and a visibly more open, relaxed expression.
Purpose: Release structural restriction, improve elasticity, and promote a supple, oxygen-rich glow.
9. Energetic and Reiki-Infused Massage: The Subtle Touch
While not structural, energy-based techniques like Reiki complement all physical massage methods. The practitioner channels universal life force energy through the hands to balance the client’s energetic field. When incorporated into facial massage, Reiki can deepen relaxation, enhance heal-
ing, and create a sense of emotional renewal that clients can feel beyond the skin.
Purpose: Harmonize energy, enhance emotional well-being, and amplify the healing power of touch.
The Modern Esthetician’s Signature
Mastering facial massage is not about memorizing movements; it is about cultivating presence, intention, and anatomical understanding. Whether combining myofascial release with lymphatic drainage, or weaving energy work into sculptural lifting, facial massage bridges art and anatomy. It reminds us that results do not only come from technology, but from touch that listens.
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On the Mic:
Fall Highlights + What’s Next
The Esthetician Edit community showed up and shined at ICES Fort Lauderdale, closing out the year with connection, education, and inspiration. From hands-on demos to heartfelt conversations at Booth 701, the energy was electric. We met so many passionate estheticians, discovered new brands redefining the industry, and celebrated the artistry that makes our community so unique.
As we head into the final stretch of the year, our upcoming podcast lineup dives deep into stories that inspire growth, creativity, and purpose behind the treatment room.
• Jeff Mendoza joins us to share his perspective on being a male in a femaledominated industry, breaking barriers with empathy, humor, and authenticity.
• Nerida Joy, globally renowned skincare educator, explores acne and PCOS, offering her signature approach to treating complex skin conditions with compassion and expertise.
• René de la Garza, celebrity brow artist and founder of Brow Down Studio, opens up about building a brow empire, staying grounded while scaling, and the art of brand identity.
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And to wrap up the year, Samantha Garcia reflects on her journey in “Year Recap – Solo Esthetician: Everything I Learned as a Business Owner.” From navigating growing pains to celebrating wins, this honest conversation dives into what it truly means to grow a business from the heart — and why resilience and community remain the foundation of every esthetician’s success.
Stay tuned for these inspiring episodes and more on The Esthetician Edit Podcast — where passion, purpose, and professional growth meet.
Beauty Bulletin Board
KNESKO Unveils a New Era of Ritual Skincare: The Mask Meditation Experience
Luxury skincare brand KNESKO ushers in a new era of holistic beauty with the launch of its Mask Meditation Experience, a first-of-its-kind fusion of skincare, spirituality, and sound healing. Designed to nurture the mind, body, and spirit, the experience blends KNESKO’s crystalinfused, Reiki-charged masks with guided meditations led by founder and Reiki Master Lejla Cas, creating an immersive ritual for self-connection and rejuvenation.
Debuting at The Ritz-Carlton Bacara, Santa Barbara, the brand’s first KNESKO Meditation Suite invites guests to pair each of KNESKO’s signature gemstone masks—such as Diamond, Rose Quartz, and Amethyst— with corresponding meditations focused on themes like love, renewal, balance, and empowerment. Each session bridges clinical skincare science with energetic healing, helping participants release stress, restore radiance, and align their inner and outer beauty.
Rooted in KNESKO’s mission to elevate self-care into sacred ritual, the Mask Meditation Experience transforms the simple act of masking into a moment of mindfulness. With a focus on intention, energy, and presence, this innovative offering embodies the brand’s philosophy that beauty is more than skin-deep—it’s a state of harmony between spirit and science. By introducing the Mask Meditation Experience, KNESKO continues to redefine what luxury skincare can be: a transformative ritual that heals, beautifies, and reconnects you with your highest self.
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Beauty Bulletin Board
Waldorf Astoria New York Opens the World’s Largest Guerlain Wellness Spa — Where Luxury Meets Longevity
Waldorf Astoria New York has unveiled the world’s largest Guerlain Wellness Spa, a 22,000-square-foot haven redefining luxury wellness in the heart of Manhattan. Designed as a sanctuary for guests, residents, and locals alike, the new spa merges Guerlain’s 175-year legacy of French artistry with nextgeneration technology and a holistic approach to well-being.
Located on the hotel’s fifth floor, the Guerlain Wellness Spa features 16 treatment rooms, two VIP double suites, and an array of advanced amenities including a Cryotherapy Chamber, Moroccan hammam, arctic snow cave, infrared sauna, and three serene lounges. Each space invites guests to unwind and restore through experiences rooted in Guerlain’s four pillars of wellness — nutrition, movement, sleep, and mindfulness.
The menu includes exclusive rituals created by Guerlain’s Head of Wellness & Aesthetic Creation, Amélie Demange. Treatments such as Spirit of Achievement, Golden Hour, and Like Clockwork combine deep massage, facial sculpting, and vibroacoustic sound therapy to harmonize body and mind. The spa also introduces LongeviSkin®, a groundbreaking device that unites seven advanced technologies — from LED and plasma to microcurrent and ultrasound — to deliver transformative skin rejuvenation.
Artfully designed by Wimberly Interiors, the space honors the hotel’s Art Deco heritage while infusing Parisian refinement through soft palettes, warm woods, and sculptural accents. With its luxurious facilities, highperformance treatments, and immersive programs — from quick one-hour sessions to multi-day retreats — the Guerlain Wellness Spa at Waldorf Astoria New York sets a new global benchmark for holistic beauty and longevity.
Open daily from 10 a.m. to 6 p.m., the spa welcomes guests and locals to experience the art of wellness, reimagined. guerlain.com
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M O D U L A R C O L U M N