After landing on a new visual identity for Accuity, we created Accuity’s refreshed brand guidelines, portfolio logos, new creative tactics and messaging.
This was an exciting step in the evolution of the brand and in creating new perceptions of the integrated business. Through these brand guidelines, the marketing community will understand that branding is not just about an identity system or design assets. They’ll see that the brand guidelines do much more than provide guidance on creating a cohesive look and voice.
The secret is, of course, the way all of these elements come together, and the context in which your target interacts with the brand. The way we use these guidelines to apply the brand, write content or define creative will have an effect on our brand and marketing strategy.
