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BRITTON MURDOCK

BRINGS FASHION TO THE BIGGEST LITTLE CITY WRITTEN BY AND PHOTOS BY FARAMEITHA CHAERANI It’s Ladies Night for the Biggest Little Fashion Truck at Liberty Food & Wine Exchange and the room is filled with delicious food, intricate cocktails, and a lot of style. Spotted showcasing the latest trends from her mobile fashion boutique is Britton Murdock. Born and raised in Reno, Nevada, Britton Murdock is ready to take the fashion world by storm with her modern and mobile fashion boutique, the Biggest Little Fashion Truck. Murdock attended the University of Nevada, Reno, for her Bachelors and Masters degree while also playing softball and working as a graduate assistant prior to venturing into the world of fashion. “I love athletics and it will always be a part of me, but I was ready for a new adventure,” said Murdock. Now at twenty-seven years old, Murdock shares her story of how she broke through into the fashion industry and her inspirations. Fashion is something that has run in the family for Murdock. Her grandparents were the owners of Murdock’s clothing store, with locations in Carson City and Reno. “At that point I knew I had a passion for fashion,” said Murdock. Being in high school at the time, Murdock already knew that she loved clothes and getting dressed up and already showed an interest in working with fashion. Murdock knew that she wanted to stand out and do something different that would allow her to stand out in Reno and because of nearby festivals and events that are going on, as he knew a mobile boutique would be fitting for the Reno fashion scene. Murdock’s fashion career came to life when she met with the current mayor of Reno, Hillary

Schieve, for a cup of coffee; that same day, Schieve agreed to sell Murdock her truck, which is now the famous pastel pink Biggest Little Fashion Truck that can Britton Murdock and Reno’s Mayor Hillary Scheive be seen all over town. After spending some time in Europe, Murdock has taken some inspiration from European style. Murdock also keeps everything in the Fashion Truck up to date on current trends and affordable at under a hundred dollars. A notable brand that Murdock already carries is Ellison. Ellison is an up and coming brand known for being homemade and hand washed before being sold. The Biggest Little Fashion Truck caters to girls and women of all ages, sizes and different styles ranging from vintage pieces to plain, versatile pieces that Murdock calls the “staples of your closet”. Murdock is an advocate and mentor for young girls and being confident in your own skin. She encourages young girls to go after their dreams like she did, and to take any opportunity that is given to them. The Biggest Little Fashion Truck has a bright future ahead, with an online store opening later this year and goals to open up a brick and mortar shop along with a whole fleet of trucks traveling along the west coast. The Biggest Little City won’t be the last stop for the Biggest Little Fashion Truck! NOVEMBER/DECEMBER 2016 ❤

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Bliss Babe Nov/Dec 2016  

Bliss Babe Nov/Dec 2016

Bliss Babe Nov/Dec 2016  

Bliss Babe Nov/Dec 2016