Denton Record-Chronicle Media Kit 2012

Media Kit 2012

Denton Record-Chronicle

MEDIA COMPANY MEDIA COMPANY

News & Advertising Solutions One company delivers it all.

PUBLISHER’S LETTER

Dear Valued Customer, As we enter our 109th year of serving our community and our customers, the Denton Record-Chronicle is evolving with the times. In 2011 we rebranded our company as the DRC Media Company - News and Advertising Solutions. One company delivers it all.

More than ever, we are delivering important content that engages the quality audiences that you seek. Our focus is local/niche and we continue to invest in this effort with one of the largest newsrooms of any newspaper our size. Nobody covers northern Denton County like we do!

We understand the challenge to gain cost-effective exposure to as many qualified audiences as possible. We can provide you with that. Since our founding, the Record-Chronicle has enabled advertisers to reach desired audiences. Our daily newspaper remains the largest, most well-read and well-respected source of news and information in northern Denton County.

In the last few years we’ve launched several new print products to complement the DRC and expand our print audiences. From Denton Business Chronicle, our B2B direct-mail product; to Kid Life, our DISD-cooperative publication; to Denton Time; to Showcase magazine, aimed at our still-growing real estate market; to a local coupon page, Deal Finder; to our newest addition, Little d After Dark – our answer to supporting the local music and night life scene. All of these publications reach a unique audience and advertising packages are available in any combination to reach the print audience you need.

DentonRC.com has recently been re-designed and offers a reach that is in addition to the various print publications. We offer various ad sizes on DentonRC.com, email blasts, daily deals, and Wimgo.com - a search engine optimization product that ties in social media.

As we continue to evolve to better serve our readers, we are likewise evolving to bring you new, strategic and creative marketing solutions. Your advertising account executive will gladly work with you to identify the best media mix for your needs.One thing that won’t change is our commitment to producing quality news and information, and to delivering valuable, qualified audiences. We look forward to working with you to develop a marketing program to help you grow your business.

Sincerely,

Bill Patterson Publisher, Denton Record-Chronicle

Denton Record-Chronicle

MEDIA COMPANY MEDIA COMPANY

EDITOR’S LETTER

Dear Readers, The Denton Record-Chronicle’s mission has always been dedicated to serving you, our readers, by providing a combination of community-centric news and in-depth investigations about issues that matter to your daily life.

It is a mission we continue today with humility and an understanding of its significance in acting both as a public service and as government watch dog.

While we’ve won many accolades for our coverage in news, sports and more, what matters most is what you think. And today, we’re reaching out to you in more ways than ever – through Facebook, Twitter, YouTube, DentonRC.com and more.

It is an exciting time for journalism as we broaden our horizons to include many forms of media in this multi-media world. But regardless of how we connect with you, we will continue to do our utmost to keep you well informed about the community in which you live.

Sincerely,

Dawn Cobb Managing Editor

Denton Record-Chronicle

MEDIA COMPANY MEDIA COMPANY

ADVERTISING OPPORTUNITIES RATES Retail

Classified

CONTRACT LEVEL

DAILY

SUNDAY

WED. PLUS

Open Rate 250”-500” 501-999 1000-1999 2000-3999 4000-5999 6000+

$36.50 $16.50 $11.60 $9.85 $9.05 $8.40 $7.60

$40.00 $18.75 $13.35 $11.25 $10.20 $9.50 $8.50

$43.00 $20.50 $14.75 $12.65 $11.50 $10.75 $9.75

COLOR RATES

CONTRACT LEVEL

1 DAY

2 DAY

3 DAY

4 DAY

WED. PLUS

Open Rates/inch Agreement Rates/inch Legal Notices Employment Rates In-Column Rates Blind Box

$35.00 $17.50 $11.25 $8.50

Run ad up to 30 calendar days. *Additional charges may apply.

$17.50

$10.75 $6.75 $5.85 $4.75 $6.75 $0.60 per line per day Call for rates Call for rates Office pick-up $15.00 each. Mail $20.00*.

1 color–$125, 2 colors–$150, Full color–$220; Spot color: $4.50 per column inch up to $125.00. * Repeat Discounts Available *

FRONT PAGE NOTES

FRONT FLAG ADS

Starting at $80 per thousand based on a 25,000 minimum

Contact for pricing.

Premium placement of your message, guaranteeing maximum visibility.

Premium placement of your message, guaranteeing maximum visibility.

FRONT FLAG AD

FRONT PAGE NOTE

FRONT OF SECTION AD

FRONT PAGE AD

FRONT PAGE ADVERTISING

FRONT OF SECTION ADVERTISING

Take your advertising to new heights and take advantage of being featured on the front page of the Denton Record-Chronicle.

Ad size–6 columns by 2 inches

Get noticed by placing your advertisement on the front page of any of the following sections: Sports, Business, Real Estate, Automotive, Arts & Community or Classified. Ad size–6 columns by 3 inches

$600 (Wed., Sat. or Sun.) $400 (Mon., Tues., Thur. or Fri.)

$325 (all days of the week)

SPECIAL SECTIONS* Denton Time A weekly publication covering area events, calendars & features, movie and book reviews, music, restaurant guide & reviews.

Denton’s largest circulation of coupons, special offers and savings. Dealfinder wraps around the DRC the first and third Wednesday each month totaling 28,000 copies each run.

Rates Open Rate 250-500 501-999 1000-1999 2000-3999 4000-5999 6000+

$36.50/inch $16.50/inch $11.60/inch $9.85/inch $9.05/inch $8.40/inch $7.60/inch

Ad Sizes and Dimensions 1 Space (5” wide x 2.5” high) 2 Spaces (5” wide x 5.14” high)

Providing Denton with the most comprehensive local & regional business news available through insightful trend stories & local topics. DBC is available in rack locations throughout Denton and mailed to Denton area businesses totaling over 6,300 copies monthly.

$20.00/inch $15.00/inch $11.25/inch $8.50/inch

Open Rate 3 mo. rate 6 mo. rate 10 mo. rate

S

AFTER DARK Denton’s monthly alternative magazine featuring entertainment, nightlife, eats, drinks and lifestyle.

5,500 copies are distributed to businesses in Denton.

$150 $225

$390 $200 $125 $75

$20.50/inch $15.50/inch $11.50/inch $8.75/inch

Real Estate

HOWCASE

A monthly real estate tabloid featuring preowned & new construction, plus real estate related services. 28,000 copies distributed on the first Wednesday each month.

Rates Page Page Page Page

$210 $285

Rates

little d

Full 1/2 1/4 1/8

$260 $335

A publication of Denton Publishing Company and Denton Independent School District. Working closely with DISD, approximately 14,000 copies of Kid Life are distributed monthly to elementary schools targeting students and their families during the school year.

Rates Open Rate 4x year 8x year 12x year

1x Rate | 3x Rate | 12x Rate

Open Rate | 6 Mo. Agreement | 12 Mo. Agreement Back Cover Inside back Inside front Full color

$500 $450 $450 $75

Full 3/4 1/2 1/4

Page Page Page Page

$360 $400 $350 $300

$275 $330 $265 $200

50% Additional for Guaranteed Placement *All sections subject to change

$200 $255 $190 $125

ANNUAL SECTIONS* the MAGAZINE JANUARY 2012

ARCHITECTS • ATTORNEYS • AUTOMOTIVE COMPUTERS CONSTRUCTION • ELECTRIC EMPLOYMENT • FINANCIAL• FLOORING FURNITURE • HEALTH & MEDICAL HOME IMPROVEMENT • HOTELS • INSURANCE • LANDSCAPING • MUSIC • POOLS • REAL ESTATE

ALL ABOARD!

Denton Record-Chronicle DentonRC.com

Business Card Directory published in January

A-train Magazine

Best of Denton

Arts & Jazz Fest

published January & July

published in April

published in April

Amazing connections start here! 25,000 directories, full color gloss booklets, are distributed in the DRC, placed in rack locations and posted on DentonRC.com for 1 year featuring page-turning animation for readers to “click and roll over” directly to each company’s website.

DCTA has partnered with the Denton Record-Chronicle to produce a quality magazine for riders and residents to enjoy featuring stories, rail schedules, fares, photos and much more. Over 67,000 issues are distributed to Denton County households and A-train riders.

“Best of Denton” contest showcases readers’ choices from favorite restaurants and places to shop, to service-oriented businesses and more.

The complete festival guide including profiles of performers and a schedule of activities for three days of art and music featuring the best in live jazz and local music, fine arts, crafts and community performing arts.

North Texas State Fair & Rodeo

Summer Fun Guide

Discovering Denton County

Your Table is Waiting

published in May

published in June

published in July

An in-depth guide providing readers with valuable information about programs and events in the Denton area, and offering opportunities and choices on how to make the most out of the summer. Distributed in a Friday edition of the DRC and online at DentonRC.com.

Specifically designed to be a handy guide for Denton and area residents to use year-round.

From schools to businesses to hotels and area chambers of commerce, this publication is a “must have” for anyone in Denton – whether you are new to community or looking for something specific as you plan your weekend.

A dining guide featuring menu selections from Denton area restaurants. This publication is distributed in a Tuesday edition of the DRC, featured online at DentonRC.com and is also distributed to the Denton Chamber of Commerce, local motels and hotels and rack locations.

published in August Special tabloid section providing all fair-related information readers will need.

Football Guide published in August National award-winning, comprehensive guide complete with area high school and college season previews, schedules, rosters, highlights, team photos and much more.

*All sections subject to change

Auto Focus

Christmas in Denton County

published in October

published in November or December

Featuring previews of the newest models, car care tips, safety information, and service and maintenance news. Publication is distributed in a Wednesday edition of the DRC and online at DentonRC.com.

Denton County’s most comprehensive guide to the holidays – full of special events and schedules, gift ideas, kids’ holiday artwork, best places to shop locally and more.

SPECIAL RATES NON-PROFIT RATES

FREQUENCY RATES

Flexible. Affordable. Effective.

Non-profit rates apply to charitable organizations advertising an event or fundraiser. A 501-C(3) form must be presented to receive non-profit rates. Schools and government entities earn civic rates. All rates are per column inch.

Daily

Sunday

Sympathy/Thanks $9.05 Church/Civic $9.05 Non-Profit $9.05 Obituary $8.00 Engagement/Wedding/Anniv.

• Choose from a 6 or 12-month agreement • Must run a minimum of 6 ads, size 2 columns by 4 inches, any day, per month

Wednesday Plus

• Per column inch rate = $8.33 for 6-month; $8.20 for 12-month

$10.20 $11.50 $10.20 $11.50 $10.20 $11.50 $8.00 $8.00 $8.00

* For only $25.76 more per month, you could get (2) additional ads per month.

Total 8 column inches per ad

CHURCH PAGE FEATURE/DIRECTORY Runs every Friday Feature: $13 per spot with a six-month commitment Directory: $15 per listing with a six-month commitment

BUSINESS

BUNDLES 1

2

37595*

$

Wimgo

Preferred

420

$

Add Ons

00*

Wimgo Premium

46000* and

$

Wimgo Pro

DRC Value Buy

40 column inches of print advertising at one of our lowest rates!

A Small (300x100) Wimgo Category Ad choose a category where readers will be looking for you!

3

55399*

$

Wimgo Preferred

598

$

• Choose a strategic product that targets a specific audience and receive a DRC agreement rate

04*

Wimgo Premium

63804* and

$

Wimgo Pro

DRC Value Buy

Denton Business Chronicle

$15/column inch KidLife $15.50/column inch

68275*

$

Wimgo Preferred

726

$

80*

Wimgo Premium

76680* and

$

Wimgo Pro

DRC Value Buy

48 column inches of print advertising

56 column inches of print advertising

A Small (300x100) Wimgo Category Ad

A Small (300x100) Wimgo Category Ad

30,000 impressions on DentonRC.com

40,000 impressions on DentonRC.com

reach the rapidly-growing digital audience!

8,000 mobile banner impressions your banner ads at the fingertips of customers on the go!

*Each bundled package requires a 4-, 8-, or 12-month signed agreement.

Real Estate Showcase 1/4 page - black and white - $200 (larger sizes available) DealFinder 1 space - $210 (larger sizes available) Little d After Dark 1/4 page - black and white - $125 (larger sizes available) * See special sections for more details

• DentonRC.com Impressions - $4/m

Blog Sponsors (High School Sports, Mean Green, BizBuzz, News Gatherings) - $350

• Wimgo Category Ads Large (300x600) - $42 Medium (300x250) - $32 Small (300x100) - $21

• Preprints - $45/m • Mobile Banner Ads - $20/m (10,000 minimum) • E-mail specials - $150/m (5,000 minimum) • Newsletters - $1000/each

AGREEMENT COMPARISON WHAT WORKS BEST FOR YOU AND YOUR MARKETING BUDGET? Remember, no agreement usually means your advertising falls under “OPEN RATE”, which begins at $36.50/column inch

How to choose

an advertising agreement COLUMN INCH based on larger volumes of linage for maximum impact and a more flexible schedule from $16.50/column inch • must commit to an annual linage tier, not a monthly amount • customers on linage agreements are eligible for discounts in other strategic products • rates differ from daily, Wednesday and Sunday • signed agreement entitles advertiser to discounts in other strategic products

FREQUENCY based on a consistent print message in the DRC. from $399.84/month

BUSINESS BUNDLES based on a marketing mix of print, online and mobile.

RATE HOLDER based on a daily 4-line print classified message

from $375.95/month

from $53/month

• 6 or 12-month commitment

• 4, 8 or 12-month commitments

• 12-month commitment

• a minimum of six 8-inch ads per month

• packages include minimum number of print inches

• advertiser may run message in classified category of choice

• larger ad sizes = deeper unit cost discount

• all packages include a WIMGO® (online search directory) component

• message may be changed monthly

• more insertions per month = deeper unit cost discount • signed agreement entitles advertiser to discounts in other strategic products

• larger $ packages add more diversity through online and mobile impressions • signed agreement entitles advertiser to discounts in other strategic products

• add ons (more lines, art etc.) available for an additional cost • signed agreement entitles advertiser to discounts on classified display rates and in other strategic products

STRATEGIC PRODUCTS When you sign an agreement, you may choose to run in these products at a discounted rate,whenever you want.

• Denton Business Chronicle - a monthly business to business publication; 6,300 copies; $15/column inch • KidLife - 14,000 copies published monthly during the school year to DISD elementary schools; $15.50/column inch • Real Estate Showcase - a monthly real estate tabloid; 28,000 copies; 1/4 page - black and white - $200 (larger sizes available) • DealFinder - a bi-monthly wrap around the front of the DRC; 28,000 copies; 1 space - $210 (larger sizes available) • Little d After Dark - a monthly entertainment/nightlife tabloid; 5,500 copies; 1/4 page - black and white - $125 (larger sizes available)

DEADLINES & MEASUREMENTS DEADLINES Publication Day Sunday Monday Tuesday Wednesday Thursday Friday Saturday Denton Time

MECHANICAL MEASUREMENTS Broadsheet

Retail Thursday Friday Friday Monday Tuesday Wednesday Thursday Friday

Classified Display 4 2 5 4 4 4 2 5

p.m. p.m. p.m. p.m. p.m. p.m. p.m. p.m.

Thursday 12 p.m.

Friday 12 p.m.

Friday 2 p.m.

Monday 12 p.m.

Tuesday 12 p.m.

Wednesday 12 p.m.

Thursday 10 a.m.

Friday 5 p.m.

Legal Thursday 12 p.m.

Friday 12 p.m.

Friday 2 p.m.

Monday 12 p.m.

Tuesday 12 p.m.

Wednesday 12 p.m.

Thursday 10 a.m.

Friday 5 p.m.

TERMS The terms of this agreement are based on cash with order or thirty day accounts with approved credit by the business office of Denton Publishing Company. All rates are net. No rebates for accumulated linage.

This agreement may be terminated by either party for any reason at any time. If this agreement is terminated by either party, a termination surcharge, equal to the ­difference between current open rate and advertiser agreement rate, for all ­advertising placed under the terms of this agreement, will be added to the above named advertiser’s billing. If at the end of the term of this agreement, advertiser has failed to meet linage commitment, Denton Publishing Company will bill advertiser for the balance of the agreement or the rate difference based on accumulated linage, whichever is the lesser amount.

Agreements remain in effect when payment is received by the 20th of the month ­following statement date. Agreement rate advertisers with account balances of 30 days or more will be subject to collection procedures, possible agreement termination and open billing from beginning date of the agreement to last insertion scheduled.

Retail Column Widths 1-column 1.69 inches 2-columns 3.55 inches 3-columns 5.41 inches 4-columns 7.27 inches 5-columns 9.13 inches 6-columns 11 inches 13-columns (double truck) 23 inches Column Gutter .167 inches Page Depth 21 inches Classified Column Widths 1-column 2-columns 3-columns 4-columns 5-columns 6-columns 7-columns 8-columns 9-columns 13-columns (double truck) Column Gutter Page Depth

1.167 inches 2.396 inches 3.625 inches 4.854 inches 6.083 inches 7.312 inches 8.541 inches 9.77 inches 11 inches 23.167 inches .062 inches 21 inches

Depth Requirements––Any ad running more than 18-1/2 inches in depth will be charged as 21 inches in depth.

MECHANICAL MEASUREMENTS

­ equest for Placement––We try to comply with customer section or page requests. However R placement can only be guaranteed with a 35% cost of ad charge applied.

Retail Column Widths 1-column 1.69 inches 2-columns 3.55 inches 3-columns 5.41 inches 4-columns 7.27 inches 5-columns 9.13 inches Column Gutter .167 inches Page Depth 11 inches

Classified Column Widths 1-column 1.167 inches 2-columns 2.396 inches 3-columns 3.625 inches 4-columns 4.854 inches 5-columns 6.083 inches 6-columns 7.312 inches 7-columns 8.541 inches 8-columns 9.77 inches Column Gutter .062 inches Page Depth 11 inches

Errors and Adjustments–– Please check your ad the first day it runs to see that all information is correct. This will ensure your ad is exactly what you want readers to see. Denton Publishing Company assumes no responsibility for errors appearing on original copy submitted by advertisers or his agency or approved proof of copy (except proof corrections). We must limit our responsibility, if any, to the charge for the space, and cannot be responsible for incorrect ads after the first day of ­publication, or ads submitted after published deadline. Any errors or changes must be reported to sales department the following business day. Claims for errors in billing must be made within 30 days of date of invoice; otherwise, such claims will not be considered.

Proofs / Copy and Layout Changes –– Upon request, proofs will be delivered to the advertiser provided the ad was submitted prior to deadline and the ad is 20 inches or larger. Copy or layout changes totalling 25% or more of the ad will be subject to a ­­production surcharge of 35% of the cost of the ad.

Tearsheets––Tearsheets are available upon request at no charge, up to five (5) tearsheets of each ad.

Additional tearsheets may be requested for a charge of 25¢ each. Any request made 45 days after publication date will be filled subject to availability. If no paper is available, a microfilm copy and publishers affidavit may be substituted, ­minimum charge, $20. Tearsheets will be mailed at the end of the month unless ­otherwise requested.

Cancellation – Ads cancelled after deadline will be billed for the amount of space reserved by advertiser.

Tabloid

CIRCULATION/DEMOGRAPHICS Who reads the Denton Record-Chronicle?* • 45% male, 55% female.

• 31% are between 30-49 years old.

• Nearly one-third have a household income of over $75,000.

• 30% have kids in the home.

• 29% of reader households have at least one child under 12 years old in the home.

• 61% of readers reside in Denton County. *2011 Release 2 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved.

City of Denton Zip Codes erm Sh

76208

Loop 288

76201

35E 35W

76209 Da

lla

sD

82

76208

r.

76205

76207

Ft. W orth

Readership: 44,500

COLLINSVILLE 76233 51

76210

377

Wednesday PLUS: 28,000 Readership: 92,400

VALLEYVIEW 76272

377 TIOGA 76271

COOKE CO.

per newspaper: 3.3

SLIDELL 76267

377

51

1385

AUBREY 76227

2164

81

428

1173

KRUGERVILLE 76227

KRUM 76249

DECATUR 76234 380 WISE CO.

Denton Record-Chronicle Delivery Area

Additional DRC Circulation to outlying markets of: Lewisville, Little Elm, Shady Shores, Decatur, Tioga

Ray Roberts Lake

SANGER 76266

455

7-Day Readership: 318,400

AUBREY.................. 76227 JUSTIN.................... 76247 KRUM..................... 76249 LAKE DALLAS.......... 75065 PILOT POINT........... 76258 PONDER................. 76259 SANGER.................. 76266

PILOT POINT 76258

35N

GREENWOOD 76234

289

GRAYSON CO.

455

Average number of readers

DENTON................. 76201 DENTON................. 76205 DENTON................. 76207 DENTON................. 76208 DENTON................. 76209 CORINTH................. 76210 ARGYLE.................. 76226

82

GAINESVILLE 76240

Dr.

Sunday Circulation: 14,000

380 Loop 288

Oak Hickory

76207

Readership: 36,300

Elm

Daily Circulation: 11,000

University Locust

380

287

DENTON PONDER 76259

SHADY SHORES CORINTH 76208 LAKE 76210 DALLAS ARGYLE 75065 76226 LEWISVILLE Lewisville Lake 407 HIGHLAND VILLAGE 75077 BARTONVILLE 76226 LEWISVILLE FLOWER 75057 1171 75022 MOUND

NORTH LAKE 75247

JUSTIN 76247

407

114 ALLIANCE AIRPORT

TARRANT CO.

ROANOKE 76262

156 287

380 LITTLE ELM 75068

377

156

WISE CO.

CROSS ROADS 76227

81

TROPHY CLUB 76262

Gra pe vin e

75027 75028

La ke

2499

THE COLONY 75056 121

75067

3040

DALLAS CO.

114

170

COLLIN CO.

Denton Record-Chronicle

Denton Record-Chronicle Total Market Coverage

an

76207 35N

35E

35W 121

377

DFW AIRPORT

289

26 183 FORT WORTH

635

635

183 DALLAS

PREPRINT RATES DENTON RECORD-CHRONICLE Monday, Tuesday, Thursday, Friday and Saturday = 11,000 Wednesday = 14,000 paid + 14,000 non-paid = 28,000 Sunday = 14,000 Up to 10 std or 20 tab

Circulation < 4,999 5,000-6,999 7,000-12,999 13,000-17,999 18,000-24,999 25,000-30,000+

$76.00 $66.00 $59.00 $55.00 $53.00 $51.00

12 std or 24 tab

14 std or 28 tab

16 std or 32 tab

18 std or 36 tab

20 std or 40 tab

$79.00 $69.00 $62.00 $58.00 $56.00 $54.00

$82.00 $72.00 $65.00 $61.00 $59.00 $57.00

$85.00 $75.00 $68.00 $64.00 $62.00 $60.00

$88.00 $78.00 $71.00 $67.00 $65.00 $63.00

$91.00 $81.00 $74.00 $70.00 $68.00 $66.00

AVAILABLE CONTRACT FREQUENCY DISCOUNTS 12-25 per year 5% | 26-48 per year 10% | 49-78 per year 15% | 79-100 per year 20% | 101+ 25%

The Denton Record-Chronicle is printed at The Dallas Morning News in Plano, Texas.

The Dallas Morning News’ preprint guidelines apply and can be provided upon request.

Inserts must be received 1 week prior to publication.

All inserts for Denton Record-Chronicle ship to:

Dallas Morning News North Plant c/o Denton Record-Chronicle 3900 W. Plano Pkwy, Dock M-3 or M-4 Plano, Texas 75075 214-977-6942 M-F 7:00 am - 6:00 pm Saturday by appointment only *For TMC/shared mail, see below for mailing address.

TMC/SHARED MAIL Our Total Market Coverage (TMC) program combines the packaging power of Valassis/Red Plum TM with the printing and distribution capabilities of the Denton Record-Chronicle to create the most robust advertiser package in Northern Denton County. Delivered in the Denton Record-Chronicle, Dallas Morning News, Briefing, Al Dia and through the U.S. mail, TMC is a mid-week, four-page wrap of free-standing inserts and display ads that reaches 99% of Northern Denton County.

• Saturate the market geographically, psychographically or demographically – or a combination of all three.

• Capture all the households in a ZIP code of sub-code level.

• Save postage by sharing the mail expense with other advertisers.

• Identify potential new customers, growth opportunities and sales strategies with our custom analytics.

• 70% of all U.S. households look at the Shared Mail Package weekly.

SOURCE: TNS Custom Studies, NFO WorldGroup, 2008

Valassis/Red Plum insert reservations must be made 19 days prior to Wednesday distribution and delivered 12 days prior to Wednesday distribution to 600 N. Cockrell Hill Road, Dallas, TX 75211. An appointment must be set up 48 hrs in advance.

Hours: Monday - Friday from 7 a.m. to 4:30 p.m. Saturday, Sunday by appointment only.

Contact Jesus Reyes at 214-353-6235 or Jxreyes@valassis.com

ADDITIONAL MARKETING SOLUTIONS WE KNOW PRINT. The Denton Record-Chronicle offers innovative, affordable ways to deliver your message with advertising that’s smart, precise and effective.

With products ranging from full-color newspaper inserts and wraps to direct mail and custom door hangers, the Denton Record-Chronicle can get your message into the customer’s home. Go as narrow or as wide as you want – we can deliver to specific addresses or an entire area.

You name the target. We’ll hit it.

Products Offered: • Catalogs • Inserts • Door Hangers • Brochures

• • • •

Self Mailers Pocket Folders Annual Reports Collateral Material

• • • •

Menus Newsletters Flyers Post cards

ONLINE ADVERTISING Banner 728 x 90

Promo Rectangle 190 x 90

What the traffic’s like on DentonRC.com?

• Almost 1.2 million page views per month

Medium Rectangle 1 300 x 250

• Over 218,000 monthly unique visitors • Over 400,000 total visits per month • 10.27 minutes per visit

Medium Rectangle 2 300 x 250

*Omniture.com, 2011 monthly average

Banner Open Rate Preferred Open Rate Standard 3 Months 6 Months 12 Months

Skyscraper

$7.00 $8.75 $5.50 $4.50 $4.00

Medium Rectangle

$8.00 $7.00 $10.00 $8.75 $6.50 $5.50 $5.50 $4.50 $5.00 $4.00

24 Hour Blackout

Home Page Sports or Classified Business or Entertainment Real Estate

$2,300 $700 $300 $700

Skyscraper 120 x 600

Search $1,000 per month minimum plus 30% management fee. Minimum 3 month contract Blog Sponsorships Banners and Skyscrapers High School Sports Mean Green Biz Buzz News Gathering Local Spin

$350 $350 $350 $350 $350

Mini Promo Rectangle 120 x 90

Videos ADDITIONAL VIDEO WITHIN AD Add $5.00 CPM to standard ad rate Pre Roll Video Video Commercial

Medium Rectangle 3 300 x 250 $40 $300

Rich Media, Enhanced Ads Floating Ads (25k-50k) per day Expandable Ads (25k-50k) per day Interstitials

$12.00 $10.00 $7.00

Banner 728 x 90 Promo Rectangle 190 x 90

MOBILE ADVERTISING What the traffic’s like on m.DentonRC.com?

• Almost 50,000 page views per month • Over 6,200 monthly unique visitors • Almost 15,000 total visits per month *Verve, Adobe Analytics, 2011 monthly average

Mobile Banner

$20-30 CPM

SMS Text

$0.0 -$0.50

per mobile terminated message

TARGETED EMAIL DELIVERY EMail SPECIALS

Quantity 5,000 10,000 20,000 30,000 40,000 50,000 100,000 200,000 600,000 1 Million +

CPM $110 $110 $90 $85 $70 $65 $60 $55 $40 $35

NEWSLETTERS - $1,500 per newsletter, per month

DEAL OF THE DAY • Deal

of the Day is an unbeatable deal, on something local to do, see, eat or buy that is available to purchase for that day only.

– These deals are heavily discounted between 50% - 80% off.

– The customer may purchase the offer that day only but may redeem it

in the future, up to one (1) year, or by an expiration date set by you.

• The “deal is on” when a minimum number of people purchase the offer.

– Minimum number is set by you, the advertiser, and approved by us.

– You can also set maximum number of deals you want to sell.

• Revenue is split between the advertiser and the Denton Record-Chronicle.

• There is NO upfront cost to you.

CONTACT INFORMATION Bill Patterson Publisher Phone: 940-566-6808 Email: bpatterson@dentonrc.com

Sandra Hammond Advertising Director Phone: 940-566-6820 Email: shammond@dentonrc.com

Carolyn Garcia Classified Advertising Supervisor Phone: 940-566-6815 Email: cgarcia@dentonrc.com

Dawn Cobb Managing Editor Phone: 940-566-6879 Email: dcobb@dentonrc.com

Shawn Reneau Retail Advertising Manager, Pre-Prints Phone: 940-566-6843 Email: sreneau@dentonrc.com

Becci Hendrix Senior Account Executive Phone: 940-566-6853 Email: bhendrix@dentonrc.com

Amanda Crocker Marketing Director Phone: 940-566-6809 Email: acrocker@dentonrc.com

Julie Hammond Classified Advertising Manager Phone: 940-566-6819 Email: jhammond@dentonrc.com

Linda Horne Account Executive Phone: 940-566-6852 Email: lhorne@dentonrc.com

Larry McBride Director of Sports Online News Editor Phone: 940-566-6913 Email: lmcbride@dentonrc.com

Jenny Moore Sales Manager Phone: 940-566-6880 Email: jfmoore@dentonrc.com

Deb Opsahl Account Executive Phone: 940-566-6855 Email: dskinner@dentonrc.com

Cody Robinson Prepress Manager Phone: 940-566-6915 Email: cbrobinson@dentonrc.com

Jackie Barfield Account Executive Phone: 940-566-6849 Email: jbarfield@dentonrc.com

Natalie Pitt Legal Notice Representative Phone: 940-566-6851 Email: npitt@dentonrc.com

Liz Tarbutton Business Manager Phone: 940-566-6806 Email: ltarbutton@dentonrc.com

Sherry Del Bando Account Executive Phone: 940-566-6825 Email: sdelbando@dentonrc.com

Katie Slover Account Executive Phone: 940-566-6829 Email: kslover@dentonrc.com

MAIN OFFICE.......................................................... 940-387-3811 Classified Display Advertising................................... 940-566-6823 Classified In-Column Advertising............................... 940-387-7755 Retail Advertising.................................................... 940-566-6858 Newsroom............................................................. 940-566-6861 Subscriptions.......................................................... 940-566-6836

Denton Record-Chronicle

MEDIA COMPANY MEDIA COMPANY

314 East Hickory Street | P. O. Box 369 | Denton, Texas 76202