Letter from the President

Hello Team Loyalty,

Congratulations to Team Loyalty we hit a new record! We had the largest in-store sales total in company history. Thank you for all the hard work. Three stores hit the $100k club, extra shout out to Florin, El Camino and Broadway. Broadway pushed extra hard the last two days and killed it to just sneak into the $100k club. WELL DONE to all teams! Every location crushed sales in March. Companywide we are over 10% above our in-store sales projections for the first quarter of this crazy 2021. Keep up the great work. As long as these stimulus checks and tax returns keep coming in, we should continue to do well in sales.

We do want to continue to keep an eye on our loan balance and do the best we can to grow that number. It is difficult to do every March and I am extremely confident that the loan balance will come back soon enough. We have done a great job to stay viable and headed upward as a company. We will continue to look for ways to improve. For instance, we just hired a new firm to help with a new website and social media posts. I know many of you are working with them to help to create new content. I have seen many of them, keep up the great work. We are doing our best to keep up with the inventory needs. Jewelry seems pretty easy but the general merchandise is a bit more difficult to source. Another positive, Loyalty Pawn has always been a supporter of conventions, and focus groups are back and these give us a great opportunity to team build and learn more about the industry and any new trends coming our way.

Finally, please take a look at the political page within this newsletter. I have looked up each of your addresses and put your state and federal representatives along with their contact information. I would love to set up appointments with your representative so we can teach them about our industry. This is one way our state association (CAPA) has suggested for us to help positively promote our industry.

Gratefully,

Stan Lukowicz President