Upgrade the Customer Journey with User Experience Maps and Reduce Churn process.st/user-experience-maps April 15, 2021
Jane Courtnell April 15, 2021 Business, Support, UX
This is a guest post by Ray Slater Berry, a freelance writer for Chameleon with over nine years of content marketing and social media experience. He specializes in product tech, travel, and SaaS. Ray is also a published fiction writer, with his first novel titled Golden Boy. “Every dollar invested in ease of use returns $10 to $100.” – IBM, The ROI of UX The above statement was made by the global business powerhouse, IBM. The company explains that it’s far more economical to consider user needs early in the design process than to try and solve them later. Based on the returns given in the above quote, we can calculate an ROI of 9,900%.
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