process.st
https://www.process.st/2015/12/inbox-vs-gmail/
Inbox vs Gmail: Why I Made the Permanent Switchover
Benjamin Brandall December 10, 2015
While writing a recent article for TechCrunch about empty states in app design, I came across Inbox by Gmail — the app which rewards you with a sunny sky when you hit inbox zero. I’m probably a little late to the party, and as much as I love Gmail I feel that Inbox is a smarter and more intuitive way to process a bulging inbox. Vinay covered why task snoozing is so powerful over on his Abstract Living blog, which made me want to try an app with the same mechanics. If you’re anything like me and have these traits, you’re probably going to get a lot out of Inbox: 1. Around 5% of your emails warrant a reply 2. Less than 10% of your emails get opened 3. You forget to create tasks in your to-do list from emails 4. You spend too long hitting inbox zero (the very definition of ‘busy work’) 5. You find it hard to separate useful emails from trash with your current app 6. You need reminding often before you start working on a task 7. You want to see a blue, sunny sky pop up when you clear your inbox.