How to Pitch Your Company and Land Investors

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How to Pitch Your Company and Land Investors process.st/how-to-pitch August 12, 2019

Ben Mulholland August 12, 2019 Your average pitch meeting lasts about 3 minutes 44 seconds and (if successful) is worth around $1.3 million. That’s more than $5800 per second. With figures like that, you need to know how to pitch to land investors, customers, employees, prizes or whatever it is you’re aiming for. That’s where we here at Process Street come in. We pitched to over 2500 top SaaS professionals and investors at SaaStr Europa 2019, walking away with the grand prize from the pitch competition, the contact details of several venture capitalists, and collaboration opportunities for months to come. However, I’m getting ahead of myself. In this post I’ll show you; Let’s get stuck in.

How to pitch: the basics Anyone who knows how to pitch to investors, at a competition or otherwise will tell you that your pitch needs to answer the following questions: What’s the problem you target? Who are you? How do you solve it? Why you? Why now? What’s your expertise? What concrete success/growth have you had? Do you have any social proof? What’s your competition? How are you going to expand further? 1/8


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