How Chocolate Can Teach You All You Need to Know About Qualitative Research

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How Chocolate Can Teach You All You Need to Know About Qualitative Research process.st/qualitative-research November 30, 2020

Molly Stovold November 30, 2020 Business, Case Study, Marketing

“Startups that regularly conduct qualitative research (not just quantitative) experience faster results in their quest to achieve product-market-fit.” – Mitchell Posada, I’m a startup, do I need to do Qualitative Research? Why? Because by regularly doing qualitative research, you are engaging with (and acting on) the voice of your ideal customer. To the point where the customer actually becomes a part of everything you do. Whether you’re a founder about to launch a product or someone who is simply keen to understand and put into practice qualitative research methods – you’re in the right place. 1/11


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