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App Virality Hacks: How Trello and Asana Grew to Millions of Users Benjamin Brandall April 19, 2016
If you’re looking to rapidly grow your user-base by optimizing your product, simply signing up to Trello and Asana will give you a masterclass. These two apps are optimized for virality because they work best when teams collaborate around them. Here’s how it’s done. The whole point of project management apps is to give teams a central place to collaborate, update project status and store information. Trello and Asana aren’t particularly useful for individuals, so their product teams put extra effort into getting users to propagate the apps within their own organizations. No marketing required.
Trello and Asana use Yammer’s playbook A popular example of this app virality tactic was used by Yammer in 2010, rocketing its user base from 1 million to 5 million between 2010 and 2012. Yammer’s rapid growth caused a stir in the tech press. Writing on Mashable, reporter Jennifer Van Grove made the company’s conversion tactics clear:
“Yammer is designed in such a way that anyone can sign up for the basic service with their work e-
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