AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement

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AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement process.st/ai-customer-experience January 12, 2022

Leks Drakos January 12, 2022 Artificial Intelligence, Customer Success

Since 2015, Nahla Davies has been working with enterprise clients around the world developing RegTech protocols and best practices. She’s also worked with both enterprise and sovereign governments as a key contributor for notable public projects like DCOM. If the pandemic has shown the world anything, it’s that business professionals and, specifically, marketers can still meaningfully engage customers in an increasingly digital world. It’s undoubtedly challenging for marketers to continue providing a seamless customer experience across different digital channels such as social media. Thankfully, though, factors such as artificial intelligence (AI) and data analytics can make multi-channel customer experiences engaging across the entire customer journey — from product consideration all the way to purchase.

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