process.st
https://www.process.st/2015/11/content-marketing-process/
A Look Inside Bolton Remote’s Content Marketing Process Benjamin Brandall
Ever wondered exactly how other companies carry out their marketing? I caught up with Edsel Mendoza on the Bolton Remote marketing team to talk about the processes they use to generate leads, gain exposure and produce error-free content. Bolton Remote, who help companies find remote staff who get things done, use Process Street as an alternative to Microsoft Word because they found Word documents would be read once, then inaccurately executed from memory. A quick glance at their blog shows they’re big on systemization and rely on it to effectively maintain a remote and inhouse team, plan their social media marketing and execute daily tasks. Bolton Remote transitioned from poor documentation to using Google Calendar, then integrated that system with Process Street to track team activity.
Although we do love the alerts we get every time an event comes along, it proved to not be enough to keep us at our best. We needed something more than a calendar. We needed everything, from task lists to documented processes, easy to access. This is where Process Street comes in. Because of Process Street’s features, everything we needed to ensure smooth operations was in one screen. From process steps to daily task lists, we could tick actions off without even changing windows. Although the alert notification we got used to with Google Calendar wasn’t there, it proved alright since it encouraged better ownership of processes, and it freed me from having to constantly check each team lead if they’re on track or not – now, all I need to do is check if their progress bars are complete or not.