5 SaaS Renewal Best Practices (That Actually Work!) for Retaining Customers & Improving Renewals process.st/saas-renewal-best-practices March 24, 2021
Thom James Carter March 24, 2021 SaaS, Software, Tech & Startups
Every 28 days, a lovely Hermes delivery-person brings a crate of the world’s finest craft beer to my house. But if it were up to me, I wouldn’t receive these beer boxes at all. In early 2020, I tried to unsubscribe from [REDACTED] — a monthly beer subscription company — as I felt it was an unnecessary expense. I soon realized, though, that unsubscribing would be a Herculean task. There was no way to cancel digitally, and if I wanted to stop my subscription altogether, I’d need to ring them up during their (very limited) business hours. Having to go through all that rigmarole dissuaded me from unsubscribing. Annoyingly, I’m still receiving my delicious craft beers a year later.
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