11 Game-Changing Sales Metrics & How/When to Use Them process.st/sales-metrics November 25, 2020
Molly Stovold November 25, 2020 Marketing, Sales
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 19th-century marketing pioneer Fortunately, it’s no longer the nineteenth century. Thanks to wondrous advancements in technology, you now have all the tools you need to determine exactly what is working within your sales processes and why. How? Through the use of sales metrics. Sales metrics help to identify the strengths and weaknesses of your marketing and sales strategies. They also provide insight into how much your business spends on securing a lead and allow you to monitor and analyze the progress of your marketing actions. 1/9