Brandbook

Brandbook

Regulations and guidelines

The Logo

Building Bridges is the name of this brand. This is a brand focused on providing educational services to children with special needs through play.

This guide shows you how to use the logo correctly in order to generate a uniform brand presence in all the scenarios where it will be used. Below is the main logo composed of the brand name and its correct variations.

This is the main version of the logo. The typography of this mark is drawn so it cannot be replaced with any other typography.

These are the illustrations that accompany the logo, it is necessary to use them together with the name as they are complementary elements. Under no circumstances should these elements be used separately.

Construction of the Logo

For the construction of the logo, a precise measurement system is provided using the “X” as the minimum unit. This system is intended as a guide only and should never be reproduced.

The blue space is the minimum distance allowed between the logo and any other element such as graphics, objects, marks, page borders, etc. The logo must have an adequate amount of free space as shown below.

Color Pallet

h#80CFD6

C 54 M 0 Y 19 K 0

R 128 G 207 B 214

PANTONE P 103 - 8 U

#72C38C

C 64 M 0 Y 64 K 0

R 114 G 195 B 140

PANTONE P 61 - 6 U

#F9CDDA

C 0 M 26 Y 2 K 0

R 249 G 205 B 218

PANTONE P 165 - 1 U

These are the main colors for the Building Bridges brand.

The correct use of color are key elements in establishing your brand identity and maintaining it. Use the Pantone code for printing and the HEX and RGB for web.

#E8E978

C 12 M 0 Y 75 K 0

R 232 G 233 B 120

PANTONE P 106 - 1 U

#B1D68C

C 37 M 0 Y 64 K 0

R 177 G 214 B 140

PANTONE P 169 - 14 U

#000000

C 0 M 0 Y 0 K 100

R 0 G 0 B 0

Correct Uses

The primary use of the Building Bridges logo is represented on page 4..

However, the use of the logo may vary depending on the application in which it will be used and for this purpose here are the correct variations of the logo.

Main logo in case it needs to be used in black and white. Main logo on brand color background.

White logo on top of the second brand color.

Main logo on bright photo example #2.

Main logo on bright photo example #1.

Main logo on bright photo example #3.

Incorrect Uses

In general, any use other than that specified above is considered a misuse of the Building Bridges logo.

In any case, any use that includes colors other than the color palette, improper combinations, gradients, shadows and effects are not correct uses.

Do not use deform the logo. Do not use different colors or strokes.

Do not use shadowing or gradient effects.

Do not use on color backgrounds that overshadow the logo.

Do not use the logo applied in a way that cannot be properly observed in bright photos.

Do not use the logo applied in a way that cannot be properly observed in dark photos.

The Typefaces

The supporting typeface family to be used on all documents whether digital (post-advertising, web, etc) or for printed documents is “Freeman” for headlines, “Bonnie SemiCondensed Regular” for subtitles and “Gill Sans Regular” for body text.

An example of how to use them together can be found on page number 13.

Freeman (Headlines)

Bonnie SemiCondensed Regular (Subtitles)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1234567890,.;:Ç.Ñ:”()?¿

Gill Sans Regular (Body text)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1234567890,.;:Ç.Ñ:”()?¿

Main Font For Titles “Freeman” 22pt.

Subtitles “Bonnie SemiCondensed Regular” 15pt, capitalized and tracking 50.

Welcome to Building Bridges

LEARNING THROUGH PLAY

General Text

“Gill Sans Regular” 11pt.

Amentiatem quosse mincidi ciustiore placeat usciis dolut facest landitatur sit elesti adi volorem nus atur sequas sam exces desed maion rerit, odis cum, sum evendam re natus et lam nonet estet aceste sum es prepudae omnime esenitem dolo magnihiliate apernatem et que ea voluptas cuscit fugia incim aceperum ex es est prate aut quiae omnihitasit lanis reperib usapicius res nonse invenimodite et voloritae vel illuptas mo maione debis natio. Naturit aborum cumquid endita quamet, sit voluptaquis dolupta volenis nestio. Nem eostium im voluptur?

Modis pro voluptur, utam audi aut lacientur, odiae expel is eum hiliti delectum aut vendeliquia possinv electotat quisquo eriorum quatum fugiae magnimus ea ditia doles et est unt adit amet iunt unt od maion persped et essumenis sita que verit officiur ratent autemque earum qui dis quo quodictiorro blaborolorsam quossunt harum res nonsequid quam, omnisci duntum, is moluptas autempo ribersp ersperiat.

Minimum Sizes

The minimum size of the logo is defined as the smallest size in which it can be reproduced while retaining adequate visibility and brand identity.

This size will be different depending on the medium (online or printed).

Measures for Online Applications

186 x 91 pixels

Measurements for Print Applications

1.9 x 0.94 inches

Applications

1) Stationary: letterhead and business cards.

For the development of applications it is important to use the correct logo, color palette and typography.

In this section, we show you the correct use of Building Bridges brand identity in different applications.

Instagram grid look and feel.

Website home page layout.