Performance Gap Analysis Client: NoRoFo Hamilton, a community organization Background: There is a block on Harford Road in northeastern Baltimore where a very large Royal Farms gas station and convenience store have been proposed. On the north side of the block is a 5-way intersection that has been the site over over 120 car crashes in the past 5 year. Additionally, over the past year, over a million dollars has been spent by the city on traffic calming efforts, including making the street two-lanes rather than the four lanes it previously had been. NoRoFo Hamilton is concerned about the increased danger of additional traffic going through the intersection and danger to pedestrians who travel through the area. They are also concerned about noise and light pollution, increased litter, and negative effects on property values. NoRoFo would prefer not to have a Royal Farms built at all, however, that is not what they are fighting for because Royal Farms can build a convenience store "by right." (They own the property and it is zoned for that level of business.) They are trying to stop them from building the 12-pump gas station because of the impact on vehicle and pedestrian traffic. In order to combat this proposed development, NoRoFo Hamilton works to educate local residents as well as organize letter-writing campaigns, protests, and participation in meetings with the Baltimore City Board of Municipal and Zoning Appeals (BMZA). Methods: Performance metrics were collected through interviews with NoRoFo leaders and a survey posted in an active community group on Facebook. Problem statement: Too few local residents are participating in the letter writing campaign, resulting in a weak message of opposition being sent to the BMZA. Actual State
Desired State
Delta
30% of surveyed residents have written letters to officials in opposition to the proposed development
At least 80% of surveyed residents will have written letters to officials in opposition to the proposed development.
50% of surveyed residents