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Yun Rong Li

Portfolio


Yun Rong Li 01. Illustration Portfolio

Curator of “Story Teller”


Curator of “Story Teller”

Yun Rong Li 01. Illustration Portfolio

I curated an exhibition to use traditional or existing stories but use art to change them and update them for a younger audience. The motivation of creating this picture book is because I heard a song called “Superman cannot fly” from Jay Chou in the radio, at the same time my creative inspiration came out. I have always been a big fan of superman and I used the idea of Superman wearing his underwear outside to be the focus of my work. I chose pastels for the creation media, it only has red underwear in the illustration in order to give readers a deeper impression. This is the first curating in my life, at the beginning I feel interested in off-campus exhibition and I volunteered to be the coordinator. During the exhibition, when I saw comments from the guestbook, some visitors left messages and asked whether will it be published or said the story is funny also they like it so much, my mood felt so good! On the day of telling our stories, we even made the limited flags of red small underwear for giving those fully focused children, however those children’s expression of enjoyment and concentration is the biggest feedback.


Yun Rong Li 02. Illustration Portfolio

Poster of “The Only”

The poster’s idea came from joining TISDC Taiwan International Student Design Competition. I take global warming for the main concept, those ice cubes under polar bear’s feet will become their future’s small cemetery, and penguins will eventually take “Plastic bag” to their own baby because they do not have enough food and land for them to give birth. Using cute illustration and soft tone to performance is mainly for satirizing the conflict of reality. If people won’t take this issue seriously, people’s selfishness will let those innocent animals face the threat in their life even face extinction from earth.


Yun Rong Li 03. Illustration Portfolio

Project of “Legend Hotel Room’s Painting”

There is a child-friendly hotel that uses different style of illustration as its main theme with every room displaying a different style. At that time, I found that they were looking for the illustrators to paint their rooms and I decided to make a proposal. After visiting their hotel, I noticed that most of the illustrators took cute animals and amusement parks for their idea of painting. However, I use “Planting” for the theme. For me, plants make me feel relaxed and comfortable, if I come back home, I can see a large botanical garden, it will be a kind of healing.


Yun Rong Li 04. Illustration Portfolio

Project of “Origins Cafe”


Yun Rong Li 04. Illustration Portfolio

Project of “Origins Cafe”

My client has a café called the “Origins Café” which specializes in simple food made from fresh and healthy produce. She wanted to open a second store and decided to develop her brand and wanted a menu, which illustrated her style of cuisine. My illustrations convey a feeling of nature and freshness and I used watercolors to show a feeling of softness and lightness like her food. The logo I designed utilized the Chinese characters for the numbers “One” and “Two”. These numbers have significance beyond their numerical meaning. “One” means raw before cooking whist “Two” in Chinese implies diversification and the variety of dishes, which can be made after cooking the raw ingredients. This combination represents the café’s food, which mixes raw and uncooked food with plentiful cooked dishes.


Yun Rong Li 05. Illustration Portfolio

Project of “Go eat Tapas Dining BAR”


Yun Rong Li 05. Illustration Portfolio

Project of “Go eat Tapas Dining BAR�

This is a series of menu drawings for a Spanish/Italian restaurant which utilizes a crayon drawn on sandpaper style. This style gives a feeling of countryside and the restaurant provides authentic rustic dishes that originate from the Spanish and Italian countryside.


Yun Rong Li 06. Illustration Portfolio

Project of “Stanley’s Steak House Blackboard Painting”


Yun Rong Li 06. Illustration Portfolio

A blackboard painting of an American restaurant in Hsinchu is operated by the same owner as Go eat Tapas Dining BAR. After the previous partnership, it worked well, therefore we decided to re-cooperate again. There are two rectangular strip shapes of blackboard painting are individual objects with pastel painting to simulate the blackboard stroke on the sandpaper, and then scan to the computer to remove the background. Since these two blackboard paintings are by chalks, one of their concern was if ashes were to fall into customers’meal. Therefore they chose print out instead.

Project of “Stanley’s Steak House Blackboard Painting”


Project of “Talk Wedding Studio”

Yun Rong Li 07. Illustration Portfolio

The series of “ programs card” is designed and painted for a wedding studio, these cards are placed in hotels in Kaohsiung and there are three types: petty bourgeois girl, colorful candies girl, ice cream party girl, and I choose soft color to present them.


Project of “The Grand Hi-Lai Hotel Map�

Yun Rong Li 08. Illustration Portfolio

The map is drawn for tourists in the hotel. Using watercolor to show it, and the buildings in the map are symbolic places in Kaohsiung.


Project of “Giusto Coffee�

Yun Rong Li 09. Illustration Portfolio

A drip bag coffee factory is mainly selling online, our first cooperation is mainly about the coffee packaging design; they would like to present it with three types: Elegant, Peaceful, and Active. The elegant style is based on yellow tone with latte art at the four corners, and the middle is the beautiful drop of coffee. The peaceful style is based on the idea of a drinker looking down on the cup while drinking coffee, and the cold tone here shows the emotion can be cooled down while thinking. Active style is based on red, yellow, blue tones simply showing the process, growing beans, the farmer or the baker, and coffee equipment. The computer finalizes everything and it took about a month. Fiona and I became partners and good friends and work from time to time afterwards.


Yun Rong Li 10. Illustration Portfolio

Brand of “CatUrbanite”


Brand of “CatUrbanite”

Yun Rong Li 10. Illustration Portfolio

From the beginning, my starting point to paint is very simply for relief after working and studying, and the main influence is from my negative emotion. Each cat is a representation of my mood. I name this series “CatUrbanite”, the idea came from stray cats on the street, I fantasise those cats actually have their own work and role in the city, they are just camouflaged to look like cats, they keep mysterious and sense of distance (I feel some cats are close to people). This is my imagination of connecting those cats living in the city and my emotion. Sometimes we hide ourselves like “CatUrbanite”, we are wary of strangers and cut ourselves off, even though we have a soft or weak heart, it will also be hidden. I almost don’t sketch when I draw them, I pick up a sketchbook in bookstore then pick color pencil and start drawing, I draw them by the feeling at that moment which also impacts the color of their hair, dress and accessories, it makes me feel comfortable. I start to get some feedback in exhibitions afterward, I share my works to some visitors, they told me they like every sentence which I give to the “CatUrbanite”, this is heartwarming to me and gives me more motivation to keep creating. After talking it over with some exhibition places, I try to make them become products, hoping them to accompany in people’s life and share with visitors. Recently I have negotiation with some independent bookstores, grocery stores and creative industries platform, I hope I can growing this series to 100 continuously.


Yun Rong Li 11. Illustration Portfolio

Tainan City Government held an activity and invited each country’s folk art teams to perform in Tainan and also did the cultural exchange with each other. I was responsible for this activity of merchandise packing design. The proprietor let me try to design two parts, one is A5-sized of colored postcard and sticky note. The colored postcard referred to the participating countries’ features painting then I use computer to draw and extend lines. The sticky note’s portrait I use crayon to draw on the emery paper and use computer to revise. My colleague told me the reaction of sticky note is very good also the proprietor said lots of people bought sticky note, it encourages me a lot and make me so happy!

Project of “Nan-Ying International Folklore Festival”


Yun Rong Li 12. Illustration Portfolio

Exhibition of “Red x Design”


Exhibition of “Red x Design”

Yun Rong Li 12. Illustration Portfolio

This exhibition’s theme was the color Red. Red makes me thinking of LOVE, by extending the series of CatUrbanite’s couple works - the process of love, however I didn’t define the order for this 8 pictures, I want audiences to interpret by themselves. These series of works have a little difference from CarUrbanite is painting paper. Looking carefully of them, you will find color pencil’s drawing is more obviously and the color is heavier. I want to convey when couples get along together and no matter the days are happy or full of argument, every detail for me is the deep feeling.



yunrongli Illustration portfolio