Here is an examples of the weekly influencer research, and the reactive competitor analysis which I completed during my time at ASOS.
Influencer Research: After conducting the influencer research, I would personally outreach to the influencers and their managers offering them a gifted relationship, meaning I have a lot of personal influencer contacts.
Competitor Analysis: This competitor analysis was a reactive look into the surging trend of staple denim, which came prior to ASOS' sustainable denim launch.
