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Love Where You Work LIVING ROOM REALT Y
LIVINGROOMRE.COM
503-719-5588
Contents 1
Welcome
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Company Culture
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Brand & Marketing
12
Business as a Force for Good
15
The Living Room Code
AWARDS
Best For The World 2019 Honoree
Welcome Wherever you are in your real estate career, Living Room can open your eyes to a new way of doing business. Living Room is a feeling. It’s knowing that showing up as your whole self will be celebrated! It’s knowing that no matter what you need help with, there is someone joyfully willing to share their knowledge. It’s knowing that when you tell people that you’re a Living Room agent, you can do so with pride. Here you have the support of some of the best agents in the city and a company that is always looking to do better for you and for the community. At Living Room, you will find balance, confidence, and camaraderie like nowhere else. Here, brokers don’t compete, they lift each other up and celebrate each other’s wins. At Living Room, real estate is no longer a lonely business. It’s collaborative, caring, and compassionate. It’s a family.
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Company Culture Broker Community WE BELIEVE in the
adage “Community, not competition.” Living Room members know that we are stronger when we are supported by the group.
ROOMMATES GROUPS
BROKER ADVISORY GROUP
Roommates groups provide a place where members can connect, bond, and share. A confidential forum made up of your peers looking for support as they navigate life as a real estate broker.
Eight brokers, each representing a core value, volunteer two years of their time to help us continue to move our company in the right direction.
EVENTS FORUMS A collaborative space for members experiencing similar levels of success within their real estate business to learn from their peers, taking their business to the next level.
Stay connected with the Living Room community by attending regular happy hours, company celebrations, the summer picnic, winter holiday party, and street fairs.
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From Living Room Members: “My Roommates group is one of my favorite things about Living Room. To be able to share experiences with people who GET IT and who I also deeply respect has been tremendously helpful to me in the growth of my business…but they are so much more than that. They truly are like family to me and I would do anything for them.” —KIM , Broker at Living Room Realty
“My colleagues are so kind, generous, and competent. I can’t imagine being anywhere but Living Room.” —DANIA , Broker at Living Room Realty
“My Roommates group made me feel like I was not alone and that I have access to people and their talents that I would never have somewhere else.” —BEN , Broker at Living Room Realty
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Agent Education TUESDAY SALES MEETINGS Connect with fellow members and leadership during sales meetings for real-time conversations about the ever-changing market. #catered
G.R.O.W.T.H. SERIES These credit hours are full of real estate essentials taught by experts in their fields. #catered
REAL ESTATE 101 & REAL ESTATE MASTERY These are building blocks for a thriving real estate business taught by Living Room’s Member Leaders.
EXCELLENCE AWARDS Deep dive into the success of greatness as we celebrate excellent agents from various brokerages all over the city. Hear their stories and learn from those who have found success in real estate. #catered
CREDIT HOURS We offer over 30 credit hours per year, making it easy to stay up to date and meet license renewal requirements.
Offices
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Vancouver, and the Oregon Coast, are designed for community, productivity, and pride. In any area of the city you have easy access to reservable conference rooms, private offices, marketing support, a printer, a midday snack, prepackaged closing gifts, and clean bathrooms! Members have access to all five offices, including after hours for evening client meetings and private events.
MEMBERSHIP SERVICES COORDINATORS
BRANDED GIFTS & CARDS
Membership Services is here to answer questions, fix problems, demonstrate systems, help with marketing, take care of clients’ needs—be the glide in your stride to make you look amazing even if you’re running late.
From branded, prepackaged gift boxes and Finex frying pans to housiversary, holiday, and gratitude cards, we have it all. The best swag in the biz, branded and easy to grab and go.
STAFF With one staff member for every 14 agents, there is someone to help with all aspects of your business, so you can create your ideal work-life balance.
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“Having LRR’s Membership Services in my corner has helped me check the boxes that often get deprioritized. Knowing I have a consistent marketing campaign running that delivers a quality product to my sphere helps give me a competitive advantage.” —GABRIELLE , Broker at Living Room Realty
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BEAUTIFUL OFFICE SPACES , strategically spaced throughout Portland,
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What Sets Us Apart DIVERSIT Y
B CORP
HEALTH INSURANCE
As a woman-owned, queerfriendly, diverse company, Living Room takes the idea of diversity one step further and seeks equity. We want everyone to feel at home here and know there is opportunity at Living Room.
As a B Corp, Living Room is committed to buying locally, putting the environment first, taking care of our employees, and using business as a force for good.
Living Room provides the Oregon Association of Realtors Providence healthcare plan (HSA, Premium, or Premium Plus) with dental, vision, and alternative care options, sometimes saving brokers over $5,000 per year in premiums.
CHARITABLE GIVING VALUES As a values-based company, Living Room members live, breathe, and emulate the eight core values. Abundance, Balance, Connection, Diversity, Excellence, Joy, Integrity, and Relevance guide Living Room members to greatness!
The Loving Room Fund supports three brokerselected non-profits helping the Portland community. Brokers donate a portion of their commissions to one of the organizations. With the power of the brokers’ combined giving, the Loving Room Fund partners have been able to grow their organizations and increase their impact in the community.
PERKS To make life a little easier, brokers have access to the Columbia and Adidas employee stores, discounts with several companies including Apple and Wayfair, and the ability to rent the company’s branded teardrop trailer.
Brand & Marketing The Living Room brand is the foundation for your personal brand. Your connection to a brand that’s recognized for quality design, service to the community, and being home to the city’s best agents means you’re one step ahead of the competition before you even knock on a potential client’s door.
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“My business has increased since joining Living Room. I find it much easier to get through the grind with all the support I get from the team and through the excellent marketing.” —KRISTIN & JASON , Brokers at Living Room Realty
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Get Help with the Hustle
WEBSITE Take advantage of a customizable agent page on one of the most visited websites of any local brokerage. Build your bio and share your listings, your blogs, and your client testimonials. This is the perfect place to tell a prospective client why you are the right agent for them.
BLOG
PRINT & DIGITAL ADS
One of the most powerful ways to share your real estate journey is though the stories of your clients and the problems you solve for them. The Living Room Blog is an accumulation of stories that reflect the community we are so privileged to serve.
Living Room’s relationships with Willamette Week and Portland Monthly give you the opportunity to have presence in well-known local publications at a fraction of the cost.
BUS BENCHES SPHERE MARKETING Staying in touch with your sphere is a central tenant to the success of your business, but finding the time on a regular basis can be difficult. Stay in touch through our beautifully designed automated print and digital marketing.
Living Room bus benches have become staples to Portland Metro. The fun designs and cartoon faces are the perfect way to tell folks that you do business in their neighborhood. Friends and family will also love pointing out their connection to a local celebrity.
SOCIAL MEDIA CONTENT FARM MARKETING You pick the neighborhood and through LRR’s farm marketing program we’ll help you increase visibility. Sign up to send these targeted homeowners monthly mailers, offering useful information about their home and their neighborhood.
With editable Canva templates and professionally designed posts about relevant topics, we make social media customizable and straightforward. Step up your game without all the extra effort.
APP Living Room has branded your clients’ mobile experience to place you in the forefront while giving them all the functionality of other home search apps.
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Bring Balance to the Grind
BUYER/SELLER PRESENTATION MATERIALS Enter every client meeting with beautifully designed materials to convey the value you bring through the power of the Living Room brand.
EMAIL MARKETING Custom email templates and readyto-go emails make your online marketing stand out. Whether sending out an announcement about a new listing or starting your own digital newsletter, you have the structure you need to get started.
LISTING MARKETING Living Room’s Move Marketing does the heavy lifting so you can focus on your clients. The exclusive templates and white glove service give you the top-notch listing materials you need to wow your seller clients.
MOXI A CRM, CMA, and design system all in one, Moxi is a powerhouse that will help you streamline your business and impress your clients.
TRANSACTION COORDINATION In-house transaction coordinators who know Living Room systems in and out will help complete your transactions.
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Expand Your Toolkit LIVING ROOM PROPERT Y MANAGEMENT
FIXERS & VENDOR RESOURCE GUIDE
Our in-house property management team will take such good care of your clients, they’ll think of you, their favorite realtor, every month when the rent gets paid. And when your client is ready to sell, the team will let you know.
When you and your clients are looking for listing preparation help—earthquake strapping, painting, a new fence—our in-house maintenance team, the Fixers, are here to help. If your needs fall outside of their scope, our extensive resource guide will connect you with vetted vendors.
Your Living Room Property Management
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team is a constant resource for you and your clients. Our free rental assessments and valuable resources will help you keep up with the everchanging landlord-tenant laws.
As a Living Room agent, I can’t begin to express how grateful I am to Ash and her team of Fixers for supporting my seller clients with their listing prep. Letting the Fixers manage repairs and listing prep allows me to put my time and energy into better serving my clients. I can rest assured knowing that Ash and her team will take care of it all and complete the work in a professional manner. —LISA , Broker at Living Room Realty
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“All I can say is, what took me so long? Since joining Living Room Realty my business has been more consistent, more positive, and has grown every year. The fantastic Membership Services and marketing teams make running my business much more streamlined and professional. These folks are kind, joyful, and so approachable!” —BONNIE , Principal Broker at Living Room Realty
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Business as a Force for Good Manifesting our values and thriving in business are deeply intertwined. Values are not an add-on or marketing tactic; we see them as a key component to success and a reflection of how we show up in the world.
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Certified B Corporation WHEN LIVING ROOM REALT Y became a Certified B
Corporation, we joined a community of global leaders with a shared vision of balancing purpose and profit. B Corps are committed to meeting rigorous standards of social and environmental performance, accountability, and transparency.
AS A B CORP, OUR COMMITMENTS INCLUDE: » Working with local, sustainable suppliers and choosing organic and recycled whenever possible » Buying 100% renewable energy, creating energyefficient offices, purchasing carbon offsets, and maintaining a companywide recycling program
» Funding educational opportunities for our staff and setting compensation above a living wage » Contributing 5% of company profits to local charities » Locating our offices near public transportation and offering our offices as community spaces for things like workshops, community education classes, and art shows
The 1st In 2013, we were the first residential real estate company in the United States to become a B Corp.
Top 10% In 2019 Living Room accepted B Corp’s Best for the World award in Community, placing us in the top 10% of B Corps globally.
33% Over 33% of our spending goes to local minority- and womanowned vendors.
100% This book is printed on 100% recycled paper.
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Loving Room Fund UNITED IN OUR EFFORTS , we know we can do more to effect change and have a greater
impact on the world around us. The Loving Room Fund is directed by our agents and supported by our staff. It was created by Living Room members as a way to build a habit of donating and effortlessly giving back to their community. The success of our business is deeply rooted in our commitment to developing vibrant communities. We’re currently partnering with:
AFRICAN AMERICAN ALLIANCE FOR HOMEOWNERSHIP
ROSE HAVEN
3,900
women, children, and gender-diverse individuals served annually
individuals counseled who were facing foreclosure
1,800 prospective buyers who have been through their Homebuyer Education Class
Savings match program: Partnered with VIDA collaborative through Casa of Oregon to provide matched savings accounts for firsttime homebuyers
In partnership with Impact NW, Living Room has collected more than 1,000 coats and delivered them to families in need.
3,500 20,000 meals served annually
5,500 annual advocacy appointments
TAKING OWNERSHIP PDX
$508,943 raised since the organization’s establishment in July 2020, and the number keeps growing
60 families helped to date
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The Living Room Code Each of our eight core values is present in the day-to-day workings of the company. They hold the brokerage to a standard unlike any other and draw like-minded staff and brokers to the community. Joy, diversity, excellence, balance, relevance, connection, abundance, and integrity are the cornerstones of our business.
ABUNDANCE
BAL ANCE
CONNECTION
Sharing resources and information elevates rather than depletes us. When we share our expertise instead of guarding our knowledge, the entire community benefits.
Balance comes when we have access to resources that allow us to do business at the highest level without sacrificing quality of life or quality of work.
» Google Group and Facebook Group » Excellence Awards » Loving Room Fund & company profit sharing with local non-profits
» Move Marketing » Transaction coordination » Membership Services support
This is the foundation of real estate—every connection leads to another connection. Our offices are designed with connection in mind: an open work environment and ample meeting spaces foster opportunities to chat, seek guidance, and gather as a community. » Offices » Tuesday Sales Meetings » Roommates groups
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DIVERSIT Y
EXCELLENCE
INTEGRIT Y
Through the actions we take and the stories we tell, we promote and strive for inclusion. We make it clear there’s Living Room for all.
Excellence isn’t optional. We strive for it in all we do. Every. Damn. Day.
The cornerstone of trust is integrity. When we say what we mean and do what we say, our clients, colleagues, and community members know whom they can rely on.
» Fair Housing Council of Oregon Bus Tour » Diversity in our leadership & hiring practices » Diversity, Equity, & Inclusion-focused management lens
» On The Oregonian’s Top Workplace list since 2014 » Home to top producing agents » #1 market share across all price points in Portland
JOY
RELEVANCE
Joy originates from a deep sense of gratitude for what we have and what we can share with others. Joy is the energy and vibrancy around the things that matter.
Seeking relevance is constant. We remain competitive by staying attuned to an ever-changing world.
» Gifts & fun swag » Company celebrations » Quarterly awards for members who exude Living Room values
» Agent education » Sphere marketing » Email, social media, & print marketing
» B Corp » Broker Advisory Group » Code of Ethics Month
Printed on 100% Recycled Paper livingroomre.com
Join Living Room for the culture of collaboration and the opportunity to take your business to the next level. It’s the best of both worlds—you get the connection of a boutique brokerage with the powerhouse support you can only get from a leader in the industry.
Come in, Say Hi
NW
2050 NW Lovejoy St
NE
1401 NE Alberta St
SW
7830 SW 35th Ave
SE
421 SE 10th Ave
Coast
507 Laneda Ave, Suite 4
Manzanita, OR
WA
614 Main St, Suite 1-C
Vancouver, WA