The Publication for Cowboys and Kids
December 2019, Vol. 24 Issue 10
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Dec 13-14th Hutchinson,MN McLeod County Fairgrounds
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Basic Beef Production Guidelines Raising beef cattle can be a profitable enterprise. However, there are several management skills that each beef producer should have to be successful. Each beef cattle enterprise has different resources: land, labor, capital, feed and management. To raise beef cattle profitably, you must manage these resources to maximize returns. Below are some guidelines to make this enterprise successful. Where Can I Get Information? A large amount of information is available on beef production through books and magazines. With the electronic age, you can also access information over the internet from many universities and in particular, their Extension systems. For copies of printed information, you can also visit your local Extension Office. Other suggestions for developing a working knowledge of beef production are to join a local beef producers organization and visit with other local producers. Most producers are more than happy to share their knowledge. Be sure to visit their operations also for ideas on handling, management, and breeds. Another important person to gain knowledge from is your veterinarian. Discuss health concerns and management suggestions with your vet. What Type of Cattle Should I Raise? Normally, the sole source of your income from a beef operation will come from the calves produced each year. So, it is important that your cows produce a calf at least every 12 months. Be conscious of selecting as well as keeping good productive cows who will produce a calf every year without assistance, maintain their body condition without becoming overly thin or fat, and raise a calf with an average weaning weight that meets your goals. Other considerations to make when choosing cows are the breed and what type of operation (purebred vs. commercial). Breeds of Beef Cattle Beef cattle are generally divided into two different groups: maternal breeds vs. terminal breeds. Generally, maternal breeds are known for their milk production and mothering ability while terminal breeds are known for their growth and meat producing ability. As with anything in life, there are some exceptions to this rule. Some breeds are also known as dual purpose breeds because they combine muscling for meat production with excellent maternal characteristics. For more information on breeds of beef cattle, visit the Oklahoma State Beef Breeds Directory. Crossbreeding can help you to combine the best attributes of individual breeds into one package. Choose traits that are important to you and then seek a breed or a crossbred that exhibits those traits. Type of Operation Before you get started in the beef business, you will need to ask yourself what type of operation you would like to run. Some of the typical options are cow/calf, backgrounding feeder calves, or feedlot. The cow/calf producer keeps a herd of cows to produce calves. The backgrounder buys weaned calves and turns them out on pastures until they reach 800 to 900 pounds. The feedlot operator purchases weaned calves or backgrounded calves and feeds them to market weight.
Basic Beef continued on pg 16
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IOWA CATTLEMEN’S ASSOCIATION
Solutions Belong to You BY DAVID TROWBRIDGE, ICA PRESIDENT
Over the past two years, I have covered your commitment, membership, and influence in preserving and growing the beef industry in Iowa in this column. In one article I wrote about your leadership in your sphere of influence, be that your family, friends, local community or state and national levels. I believe that this is your responsibility and it is where the answers to these issues lies. This month I want to address more conventional leadership. As members of any organization, we assign leadership duties to individuals. These are the individuals that we and others outside of our organization focus in on when attention is directed to or from our organization. These are normally the spokesmen for us as members and have a lot of influence with membership and sometimes on our industry. Over the last two months we have heard from a great number of these industry leaders through speeches, written articles, social media and over the airwaves. We have seen actions taken in a variety of areas, lots of talk and influence directed at producers. Another responsibility you have as members of this industry is to scrutinize the actions of these leaders. We are a very small group of individuals that are being influenced by these leaders. We have seen divisive rhetoric, actions to prevent advancement of the industry and restrictions on expansion of opportunities within the market for producers at all levels.
We have also seen leaders with the arrogant attitude that they have the only answer to the issues facing us and anyone who disagrees with their opinion is to be vilified. When this happens, we must educate ourselves on the motives and results of these actions. We have seen articles accusing organizations in our industry of illegal activities. We have seen lawsuits over the use of technology and lawsuits to prevent marketing opportunities. We have all heard calls to break up the packers, force all trade to be negotiated and many regulations to be put on the “other” guy because they are the “bad” guys and we are the “good” guys. Now, I have been accused of not being able to think for myself, but when I hear someone tell me that their solution is the only answer and they will lead the industry out of every concern if we all just do what they say, I am going to walk away. No one has all the answers; certainly not me. But the unwillingness by our leaders to look at the good of the industry, not just their interest, is unacceptable. There is no one policy idea that will prevent this industry from going through the violent changes in market values that we have seen recently and many times in the past. That is why any leadership that prevents the cooperation among all segments and organizations within this industry is failing their followers. If you choose to follow a leader and they are not willing to listen to all voices in this industry and accept that there may be other ways to mitigate the problems in the market, then it is your responsibility to make sure they do. Now is the time to bring this industry together, not divide it further. ICA has been holding listening sessions and there have been many opinions on all
ideas brought forward. My opinions on a couple of proposals changed during the sessions because of producers’ insights. ICA is open to listen to any ideas that may help producers be more profitable. There are some very strong opinions on issues out there and ICA invites all these opinions to be expressed, discussed and brought in front of the membership to develop policy. All policy is set by a majority vote of the membership, so if your idea can win support of membership, it will become ICA policy. So, bring it forward and use your influence to advance the industry. Now, after writing about not following leaders who say they have the only answer to problems, I am going to give you the one answer to weathering the market. It is the hardest thing you can ever do in this industry, but you don’t need government, industry organizations, or someone else leading you. It involves you, your management team and industry specialists. It is you educating yourself to be the best cattle operation manager, the best cattle marketer and the best price protection manager in the nation. As you strive to achieve these goals through educating yourself and surround your operation with a team of individuals and companies that help you achieve excellence, you will be able to excel in the cattle industry. This doesn’t mean every day will be roses, but it will level out the extremes we will continue to face as an industry. We should (and will) continue to try to tweak the things in the market to help producers, but it is through self-education and striving for excellence that you as a producer will achieve your goal.
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IOWA CATTLEMEN’S ASSOCIATION
Registration open for Leadership Summit Join us Dec. 5-6 at Prairie Meadows All members are invited to attend the annual Iowa Cattle Industry Leadership Summit on Dec. 5 and 6 at Prairie Meadows in Altoona, Iowa. The lineup will tackle diverse topics such as Fake Meat and what NCBA and the Beef Checkoff are doing, foreign animal diseases and what to expect in an outbreak, and how to protect your livelihood against legal attacks. In addition to a large tradeshow on Day 1, attendees will dive deep into issues affecting Iowa’s cattle industry.
Andy Curliss, CEO of North Carolina Pork Council will headline the event starting at 11:00. With his presentation titled “Up close and personal: How unfair attacks hurt us all” Andy will take attendees through his experience dealing with nuisance lawsuits in North Carolina and give input on how to protect your livelihood. More than two dozen nuisance lawsuits in North Carolina have been filed against Murphy Brown LLC, a subsidiary of Smithfield Foods. Jurors have ruled against the pork company in all five cases that have made it through the court system. More than $550 million in penalties have been awarded to defendants. Although the individual farmers are not being sued, they are being affected. Curliss will share the story of Joey Carter, a hog farmer who not only met the requirements of the law in North Carolina, he exceeded them. But members of a nearby housing development, which was built after the hog barns, took part in a class-action lawsuit. The lawsuit, filed by the same lawyers who are well-known for filling class-action lawsuits regarding asbestos, eventually led to the depopulation of Carter’s barns.
The afternoon session starting at 1:30 p.m. brings in the education component. This year we are offering two simultaneous sessions. Fake Meat: The Industry Responds - Danielle Beck, NCBA, will share the strategies used by the Check off and Policy teams at NCBA as they advocate for beef as the number one protein on consumers’ minds and plates. Halt! Impact an FMD Could Have on Your Cattle Business - With African Swine Fever (ASF) threatening the world’s hog operations, now is a good time to consider what would happen if a similar disease were to affect Iowa’s cattle industry. The session will be led by Dr. Andrew Hennefent, the Iowa Department of Agriculture’s Emergency Management Coordinator, and Dr. Danelle BickettWeddle from the Center for Food Security and Public Health at Iowa State University. Together, they will lead attendees through a mock “stand-still order.” In the case of a foreign animal disease outbreak in the state, movement (transportation) of all susceptible livestock would be halted for a minimum of 72 hours. When movement resumes, it would be on a permit-only basis for those in areas where the disease is present. Attendees will be asked to think through a variety of scenarios on their farm and learn what will be required in order to receive a movement permit.
POLICY COMMITTEE MEETINGS
Following the speakers, ICA’s policy committee meetings will be held. These meetings are open to all members. Attendees will review expiring policies, hear updates on hot topics in the industry, and debate new policies.
Throughout the year, ICA staff and leaders compile input on a variety of topics affecting the cattle industry. From transportation to taxes and everything in between, the issues cattlemen are dealing with need constant attention. ICA’s Policy Committee meetings are the culmination of the policy development process, where our position on issues is solidified, guiding ICA staff and leaders’ advocacy work throughout the next year. Policies developed in these meetings are ratified during the ICA Annual Meeting the following day. In preparation for the policy committee meetings, ICA’s Feedlot Council, Cow-Calf Council, and various task forces will meet to gather information. Topics expected to be discussed this year include Iowa’s Green and Gold Tag Preconditioned programs, traceability, and cattle marketing. Attendees will hear a summary of ICA’s October Cattle Marketing Listening Sessions, and work on related policy to carry forward to the NCBA Convention in early 2020.
IOWA CATTLEMEN’S FOUNDATION
The day will end with the annual Iowa Cattlemen’s Foundation Auction and Banquet. Outstanding cattlemen, young and old, will be honored at the banquet.
Friday morning will begin with a breakfast specifically for ICA board members and county board members. Following breakfast, the Iowa Cattlemen’s Association will hold its annual meeting, followed by the Iowa Beef Industry Council. Visit iacattlemen.org for more info.
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YOUR HEREFORD PROFESSIONAL Serving the Hereford breeders of the Central Region
Missouri and Iowa For Hereford information and questions regarding the American Hereford Association, contact:
816-842-3757 email@example.com Basic Beef continued from pg 8
winters will want to provide access to shelter for the cows during extremely cold weather and during periods of cold If you choose to become a cow/calf operation, you will also rain. need to decide whether you would like to run a purebred or Facilities a commercial operation. A purebred operation typically raises Facilities for beef operations will vary from fencing to barns, cattle of one breed. Often a purebred operation will have all sheds or shelters. Again, facility requirements will depend on registered cattle that can also be sold through purebred sales. whether your operation runs cattle only through the summer A commercial operation may have unregistered purebred catmonths or all year. Any operation should have some type of tle or they may have crossbred cattle. Commercial producers handling system that allows a producer to easily catch and can have the benefit of hybrid vigor which is simply the ability restrain an animal for routine health care procedures. The hanof crossbred offspring to increase in productivity over the aver- dling system should include a corral system with a chute that age of the breeds that were part of the cross. This means that leads to a head-gate. a crossbred calf could grow faster and thus weigh more at a A beef facility may also need feeding facilities. This could certain age than either of its parents. be as simple as a mineral feeder for a backgrounding operaMany purebred sales are held across the country throughout tion. Or, it may include barns and grain and hay feeders for the year. Sales may offer only one breed or they may offer a the cow/calf operation. In addition, a feedlot operation will large variety of breeds for sale. Also, you may want to become need to account for adequate bunk or feeder space for the familiar with trends in the beef industry when choosing breed- number of animals that are being fed. ing stock. Choose bulls that will compliment the outstanding A general rule of thumb for feeder space is to provide 18 traits in your cows and improve their weaknesses. to 22 inches for calves up to 600 pounds, 22 to 26 inches per Cows for a commercial operation can be bought at a purehead for calves 600 pounds to market weight, 26 to 30 inches bred sale and then used in a crossbreeding program or you per head for mature cows, and 14 to 18 inches per head for can contact individual producers to buy larger numbers of calves. If you have feed available at all times, these sizes can heifers that could be purebreds or crossbreds. Another option be decreased. is to buy animals through an auction barn. Be aware however, Equipment that you are more likely to buy problem cattle through an aucRegardless of what type of operation you run, you will tion barn. Unless a producer sells all his calves through the need to keep a certain amount of equipment on hand. Some auction, he may be selling only cull calves. of the smaller equipment that you would need might include Beef producers who purchase calves to background or syringes and needles along with medications for treating sick place in a feedlot often purchase calves directly from a cow/ animals and halters for restraining those animals. calf operator. They may also purchase calves through feeder Large equipment needs will depend on your type of operacalf sales. Most buyers will pay more for calves that have been tion. If you plan to grow your own feeds, you will need a weaned, dewormed and vaccinated because the likelihood of tractor and the various planting and harvesting equipment. calves getting sick is greatly reduced. For operations with pastures, you should have a brush hog Beef Operation Management or some type of mower to clip off the seed heads of pasture Management of a beef operation depends largely on the plants to keep them growing in a vegetative state. (A pasture interests of the producer as well as the resources available plant will stop growing once it has produced seeds for the such as land, feed, facilities, and others. Management systems Basic Beef continued on pg 18 will vary depending on the climate. Operations that have hard 16 Livestock Plus Inc. December 2019
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SELECT GROUP OF COW/CALF PAIRS Basic Beef continued from pg 16 year.) Feed Requirements Beef cattle will have varying requirements depending on their age and stage of production. Calves will need a higher level of nutrition to allow for their growth, while mature dry cows will need a relatively low level of nutrition. Pregnant cows in the last third of pregnancy require more nutrients than dry cows. Feed requirements also increase for cold weather and especially for cold rains. Calves can be creep fed before weaning by setting up an area accessible to only the calves. The creep feed may contain grain, hay or both. Creep rations can vary greatly depending on the price of grains. The protein requirement decreases as the calves mature. For example a creep ration for nursing calves could start at 18% protein. Near weaning time (generally around 6 to 8 months of age) the level can be reduced to 14%. This level can be maintained until you stop feeding grain daily. This will depend on what type of operation you have and how much importance you put on maximum growth. Backgrounded calves often receive only pasture. This allows them to grow slowly until the fattening phase when they are in a feedlot. The purpose of backgrounding is to add weight to calves using a cheap feed source. Because these calves are older they are much less likely to become sick once they enter a feedlot. Typically these calves have also been through a rigid preventive health program. Mature cows should receive adequate nutrition so that they gain weight during the last third of pregnancy. The protein level for cows is not as important as the energy. The body condition of cows at calving has a large impact on their ability to rebreed. Therefore, cows that are thin going into the winter months may need higher quality hay or possibly grain to help them improve their body condition for calving in the spring. Bulls can be fed similar to cows. When they are young and growing or while they are in production (breeding cows) they will need higher quality feed. Bulls should be in good body condition at the start of breeding season to insure adequate sperm production for breeding the cows. Breeding Season Breeding seasons will vary depending on when you want your calves born. Many producers will breed cows to calve in the spring so that they can take advantage of the flush growth
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of spring grass. Other producers may breed cows to calve in the fall for the same reason. Regardless of when the calves are born, the bull should be allowed to run with the cows for a specified period of time, typically 60 to 90 days. This allows you to feed all your cows as one group, wean calves at the same time and feed those calves in the same group. If you sell your calves at weaning time, you should also have a more uniform group of calves in terms of weight and age. When breeding cows you will need to consider how many bulls can cover the number of cows you plan to breed. A mature bull will be able to cover up to 30 cows on average. For yearling bulls, decrease the number of cows to 20. In preparing bulls for breeding season, they should be in good body condition, not overly fat or thin. Many producers use artificial insemination or A.I. to breed their cows. This practice allows them to use very high quality bulls that they may not otherwise be able to afford. These cows can be bred through visual identification of cows who are in heat or cows can go through an estrus synchronization program so that all the cows are bred at the same time. This allows a producer to time the breeding as well as when he expects the cows to calve. Be sure to have a back up plan or a “clean up” bull who can breed any cows who don’t settle through the artificial breeding process. Regardless of whether the cows are bred naturally or through A.I., a producer can use performance data to help select bulls to mate to certain cows. This information tells a producer what to expect for birth weights, weaning weights and yearling weights. This information can also predict milk production in females as well as carcass characteristics in feedlot cattle. Calving Season Producers have different methods for calving cows. In general, you will need to decide if you want to calve the cows outside on pasture or inside the barn. The time of year that you calve will determine to some extent where you calve. Cows calved in the colder part of winter or during periods of cold rains should have those calves inside to decrease the chance of losing calves. Keep in mind, however, that inside calving can increase the incidence of calf scours (diarrhea). Warmer times of the year, cows can calve outside on pasture. Be sure to observe the cow and her calf to make sure the calf is receiving adequate amounts of colostrum, the first milk
Basic Beef continued on pg 20
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Basic Beef continued from pg 18 that is rich in antibodies that protect the calf against sickness. Weaning Time Most calves are weaned at 6 to 8 months of age. You can increase the weaning weights of your calves by deworming them 1 to 2 months prior to weaning. In addition, calves will be less stressed at weaning if they have access to dry feed, either hay or grain prior to weaning. Health Programs The old adage “an ounce of prevention is worth a pound of cure” is very true in the cattle business. Time and money spent preventing diseases is much less costly than treating the disease once it occurs in the herd. Calves should be dewormed one to two months before weaning and then vaccinated for IBR, PI3, and BVD as a minimum. Vaccination programs will often include HS (haemophilus somnus), BRSV (bovine respirator syncytial virus), pasteurella haemolytica, Lepto, and clostridia. Mature cattle should receive an annual booster vaccine. Where Can I Sell My Calves? Two of the easiest places to sell your calves are through a local auction barn or through a local feeder calf sale. This is always a gamble because you never know what you will receive for your calves. Sometimes that gamble can work in your favor as well as against you. When taking calves to the market, look for those times of the year when demand is high and you are more likely to receive higher prices. For example, early fall and early spring are good times to sell your calves. Other options for selling calves are to develop your own direct market. This might be selling freezer beef, breeding stock, or feeder calves to a feedlot. Other options are to produce a value-added product such as beef stew or market your beef through your own restaurant. Producing a unique product can also develop niche markets. Be sure to check on any government requirements for selling processed products. Or, you may want to focus on organic beef or grass fed beef. Use your ingenuity to come up with your own special product, but be prepared to spend some time and effort on marketing that product. Closing Thoughts Whether you raise purebred breeding stock or commercial cattle for market, you will need to sit down prior to getting started and make some decisions. Spend some time thinking about what you would like to do as well as developing a business and marketing plan. Developing the plans will help you to focus on the goals you wish to achieve as well as provide a valuable source of information to lenders if you plan to borrow money. Reprinted from Penn State Extension: https://extension. psu.edu/basic-beef-production-guidelines Written by Melanie Barkley; Extension Educationr, Livestock. n
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YOUR HEREFORD PROFESSIONAL Serving the Hereford breeders of the Upper Midwest Region
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Dustin Carter H Auctioneer H 712-898-9972 firstname.lastname@example.org 4424 E. Main St. Vermillion, SD 57069
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A thought for the New Year... Let go of yesterday. Let today be a new beginning and be the best that you can, and you'll get to where God wants you to be. Positive thinking is a valuable tool that can help you overcome obstacles, deal with pain, and reach new goals. Don't let fear or insecurity stop you from trying new things. ~ Eleanor Roosevelt
Iowa Land Guy
Current FARMLAND Market Stay up to date with the latest market trends in Iowa farmland.
State Trends ($/Acre)
David Whitaker • Broker/Auctioneer
Whitaker Marketing Group • www.IowaLandGuy.com Greetings, October was busy with farm equipment moving all across the state. Harvest auctions are showing a continued demand for high quality land. Farmers are fighting wet fields, but they are showing good yields on the corn crop. Low interest rates are creating a buying opportunity and it is showing in the land prices. We saw a farm sell for $18,300/acre this last month in Sioux County. There have been a handful of $10,000/acre farms sold in Central Iowa. Farmland has never been more divided than it is right now. High-End farmland that is tillable is selling exceptionally well. The demand for medium and lower-end ground is slowing at auction and I see more of it being listed. Results from the 65 Sales (5,347 acres) this last month have the average for high quality ground at $9,932/acre and medium quality ground averaging $5,120/acre. Low quality ground is also trending steady at an average of $3,165/acre.
Iowa Land Guy
UPCOMING AUCTIONS 35 ACTIVE LISTINGS 736 TOTAL 771
Call today to see what your farm is worth and get a free land valuation! Also check out our new podcast “Farm4Profit” Auction: No word rivals the power to instantly produce serious competition between individual buyers with money in hand.
$8,894 $9,323$8,916 $9,160
$9,655 $9,932 $9,236 $8,481 $8,473 $8,456 $8,428 $8,238
$6,551 $6,137$6,050 $6,121 $6,046 $5,496 $5,593 $5,120 $5,150 $5,298 $4,315 $4,777 $5,121 $4,659 $3,717
$3,550 $3,264 $3,438
May Jun AUG Jul Aug JUN JUL SEP Sep OCT Oct NOV
$6,000 $4,000 $2,000 December
Ready to SELL?
Whitaker Marketing Group
Average Month-Over-Month State Trend ($/Acre)
We can Help!
2019 FarmLand Prices NORTHWEST $/ACRE HIGH $10,802 MED $6,649 LOW $4,710
$/CSR2 $121 $105 $104
$/ACRE $/CSR2 HIGH $7,931 $95 MED $6,051 $90 LOW $4,450 $98
$/ACRE $/CSR2 HIGH $8,856 $103 MED $5,606 $87 LOW $3,268 $86
$/ACRE $/CSR2 HIGH $10,449 $125 MED $5,787 $91 LOW $4,618 $108
$/ACRE $/CSR2 HIGH $9,255 $110 MED $5,721 $85 LOW $3,132 $78
$/ACRE $/CSR2 HIGH $10,190 $116 MED $5,474 $90 LOW $3,888 $91
SOUTHWEST $/ACRE HIGH $7,317 MED $4,698 LOW $2,875
$/CSR2 $94 $77 $69
SOUTH CENTRAL $/ACRE $/CSR2 HIGH $6,858 $85 MED $4,086 $70 LOW $3,479 $81
SOUTHEAST $/ACRE HIGH $8,948 MED $4,781 LOW $3,095
$/CSR2 $109 $77 $74
We are your Total ESTATE Solution
David Whitaker Auctioneer/Broker
515-460-0255 More details at:
Data provided by
S U N D AY
1:00 PM 9 1 0 2 , 9 2 , DECEMBER L A P, IO W A
T IO N - D U N C U A K C O T S D U N L A P L IV E
Al Bruhn 712.880.2639 / Calvin Bruhn 712.208.0058 Jared Bruhn, DVM 712.880.9995 / Kortney Brosamle 712.269.6435 Chris Beutler, Marketing 402.380.8244 3/4 SIMM by SAVAGE
3/4 SIMM by MACHO
PB SIMM by HAMMER
3/4 SIMM by BOTTOMLINE
Bred 6/1/19 to Wonderboy
Bred 4/18/19 to Dew North
PB ANGUS by COLBURN CREED Bred 4/17/19 to Ledger
1/4 SIMM by WHIZARD Bred 4/18/19 to Dew North
Bred 4/17/19 to Ledger
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1/2 SIMM by CANNON
Bred 4/19/19 to Nightwatch
Bred 5/10/19 to Nightwatch
1/2 SIMM by CANNON
3/4 SIMM by CANNON
3/4 SIMM by DRIVER
1/2 SIMM by CANNON
Bred 4/18/19 to Nightwatch
Bred 5/6/19 to Dew North
B RU H NC AT T L E .C O M 22
3/4 SIMM by DRIVER
Bred 4/17/19 to Nightwatch
Bred 5/7/19 to Ledger
Bred 5/25/19 to Chub
15 Y E A RS O F O NLY SELLING T H E BEST ! Cover Girls!
3/4 SIMM by BROKER Bred 4/17/19 to Dew North
PB SIMM by PROFIT
Bred 5/5/19 to Dew North
5/8 SIMM by CANNON Bred 4/17/19 to Ledger
PB ANGUS by COLBURN PRIMO Bred 6/6/19 to Wonderboy
1/2 SIMM by BOTTOMLINE Bred 4/18/19 to Nightwatch
1/2 SIMM by CANNON Bred 4/18/19 to Ledger
MAINE by CROWN PRINCE Bred 4/18/19 to Nightwatch
1/2 SIMM by SAVAGE
3/4 SIMM by MATRIX
Bred 4/18/19 to Nightwatch
1/2 SIMM by CANNON Bred 5/9/19 to Ledger
XBRED by DAKOTA GOLD
Bred 5/5/19 to Dew North
Bred 5/18/19 to Daddys Money
1/2 SIMM by BANKROLL
3/4 SIMM by SAVAGE
Bred 5/10/19 to Ledger
XBRED by DAKOTA GOLD Bred 4/17/19 to Daddys Money
Bred 5/20/19 to Ledger
3/4 SIMM by MATRIX
Bred 4/18/19 to Dew North
B RU H N C AT T LE .C O M www.livestockplusinc.com
Video Games Offer Clues to Help Curb Animal Disease Outbreaks As Asia and Europe battle African swine fever outbreaks, UVM research shows how farmers’ risk attitudes affect the spread of infectious animal diseases and offers a first-of-its kind model for testing disease control and prevention strategies. Strengthening biosecurity is widely considered the best strategy to reduce the devastating impact of disease outbreaks in the multi-billion-dollar global swine industry, but successfully doing so all comes down to human decision-making, a University of Vermont study shows. The study, published June 25 in Frontiers in Veterinary Science, is the first of its kind to include human behavior in infectious disease outbreak projections – a critical element that has largely been ignored in previous epidemiological models. Incorporating theories of behavior change, communications and economic decision-making into disease models gives a more accurate depiction of how outbreak scenarios play out in the real-world to better inform prevention and control strategies. “We’ve come to realize that human decisions are critical to this picture,” said Gabriela Bucini, a postdoctoral researcher in UVM’s Dept. of Plant and Soil Science and lead author of the study. “We are talking about incredibly virulent diseases that can be transmitted in tiny amounts of feed and manure. Ultimately, controlling these diseases is up to the people in the production system who decide whether or not to invest and comply with biosecurity practices.” Seeking to understand the role of human behavior in animal disease outbreaks, the researchers designed a series of video games in which players assumed the roles of hog farmers and were required to make risk management decisions in different situations. Observing how players responded to different biosecurity threats provided data used to simulate the spread of Porcine Epidemic Diarrhea virus (PEDv) – one of the most severe infectious diseases in the U.S. swine industry – in a regional, real-world hog production system. The number of pigs that contracted PEDv was shown to be highly dependent on the risk attitudes of the farmers and producers in the system and a relatively small shift in risk attitudes could have a significant impact on disease incidence. According to the study, getting just 10 percent of risk tolerant farmers to adopt a risk averse position with stronger biosecurity measures reduced the total incidence of PEDv by 19 percent. Keeping the disease under control required at least 40 percent of risk-takers to change their attitudes. “The risk attitudes and human decisions that we’re incorporating in the model are really powerful,” said Scott Merrill, co-author and researcher in the Dept. of Plant and Soil Science and Gund Institute for Environment. “If we can change the way people behave, then we have a chance to make some dramatic impacts and avoid a devastating outbreak.”
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Getting Serious About Games Merrill and Bucini are part of a team of researchers in UVM’s Social Ecological Gaming and Simulation (SEGS) Lab who are designing interactive “serious” games and computational models to understand complex systems. Developed by Merrill, along with Chris Koliba and Asim Zia in the Dept. of Community Development and Applied Economics and Gund Institute for Environment, the SEGS Lab places research subjects in a virtual world where researchers can monitor their behavior – an approach that may help eliminate some of the biases that can occur with traditional surveys. Their work in the area of animal disease biosecurity is part of a $7.4 million multi-institutional biosecurity initiative led by UVM animal science researcher Julie Smith that’s aiming to inform policies that collectively reduce the impact of pests and diseases on food-producing livestock in the U.S. The PEDv outbreak model is grounded in data derived from the biosecurity video games, which found that people behaved differently depending on the type of information they received and how it was presented. In one game, players were given several different risk scenarios and had to decide whether to maximize their profit or minimize their risk. Players presented with a 5 percent risk of their animals getting sick if they ignored biosecurity protocols complied only 30 percent of the time. However, when the risk level was presented visually as “low risk” on a threat gauge with some built in uncertainty, rather than numerically, players complied over 80 percent of the time. “A simple thing like going out the wrong barn door can have a huge impact,” said Merrill. “With the game data, we can see big differences in the economic and disease dynamics as we change the type of information we’re delivering, and the way it’s delivered.” Rising Global Threat Infectious diseases like PEDv pose a continuous risk to U.S. hog producers, one that is increasing with the consolidation and globalization of the industry. The diseases are highly contagious and the effects can be catastrophic. PEDv was first detected in the U.S in 2013. Within one year, it spread to 33 states and wiped out as many as 7 million pigs, or 10 percent of the nation’s agricultural swine population. Since then, U.S. producers have ramped up biosecurity measures, but PEDv remains endemic in the U.S. and new and emerging pests and diseases are on the rise. An ongoing outbreak of African swine fever in Asia has decimated pig herds across China, the world’s largest consumer of pork, and pork prices are expected to hit record levels in 2019. “Biosecurity efforts are often voluntary, but are critical to prevention, especially when there are no vaccines or treatments available,” said Smith, principal investigator of UVM’s animal disease biosecurity project. “We have to understand where people are on the risk continuum, their barriers and challenges, and their ability to act. That information is critical to the response.” The Animal Disease Biosecurity Coordinated Agriculture Project is funded with a National Institute of Food and Agriculture (NIFA) grant from the U.S. Department of Agriculture, under award number 2015-69004-23273. Collaborating research and extension faculty are based at the University of Central Florida, Iowa State University, Kansas State University, Montana State University and Washington State University. n
Supplements that work as hard as you do. CHAMPION DRIVE™ ■
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Helps add fat cover Helps promote growth by improving feed intake
No matter what your goal, Purina has a feed and supplement to help you get the show look you need. Your local Purina retailer can tell you more than this ad ever could. Or visit purinamills.com/show-feed.
© 2019 Purina Animal Nutrition LLC. All rights reserved.
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Fall Hair Care with Kirk Stierwalt The cooler temperatures make it easier to grow hair but the dry air is another challenge. Moisturizing is key during the winter months. It’s very important to replenish natural oils to keep the hide and hair healthy and fresh. How do you restore the natural beauty of your calf’s hair coat? Kirk Stierwalt recommends a leave-in conditioner.
How to apply: 1. Wash or rinse your calf. Blow and comb your calf’s hair until it is almost dry.
Kirk s Leave-in conditioner recipe Mix one part liquid ProCharge to three parts ProPolish in a spray bottle.
2. Blow in the leave-in conditioner by holding the spray bottle in front of your blower hose and apply while blowing the hair. Remember to blow all the hair forward and up. 3. After you have blown in the leave-in conditioner, Kirk likes to use the Wide Range Fluffer Brush to work the product into the hair, while pulling all the hair up and forward. Continue to brush and blow the calf until completely dry. It is important to note, however, if you do not have a heated barn and it is under 40°, it may not be safe to wash your calf. During this time, you can still work hair by blowing in Kirk’s leave-in conditioner and brushing.
WHy it works:
ProCharge is formulated with olive oil and other conditioners to nourish and restore hydration. It also contains clove oil, a high quality essential oil that stimulates the hide and promotes hair growth. Clove oil is a natural antimicrobial and antiseptic, making it a great asset for maintaining hide health, which is another reason why it’s perfect for cold weather. ProPolish works well with ProCharge because it adds shine while improving hair quality and manageability. It is a lightweight product that we love in the summer because it helps repel dust and dirt while protecting hair from the harsh environment. Even though it’s cold outside we still need to protect our calf’s hair coat from the harsh sunlight.
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Fluff It Up I N N O VA T I O N M A T T E R S . • The Wide Range Fluffer’s long ball-tipped bristles reach down to stimulate the undercoat while short fiber bristles help fluff the longer top hairs for greater pop and bloom • Great for pulling dead hair follicles from the undercoat • Barrel-shaped head is ideal for working around various angles and curves of the body • Wooden handle provides comfortable grip
Quality. Heritage. Innovation. Commitment. www.livestockplusinc.com
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The Road Ahead for Fat and Feeder Cattle and Other Markets by Michael Seek, Fox Group at the Board of Trade
Amazing is just one of many words that describe the biggest and longer Fat Cattle rallies in 5 years. We allude to the Fat Cattle rally from late September through November. The beauty and power of the rally is that happened without plunging temperatures to knock weight off and that happened without a trade deal with China. The question now is whether or not the high placements reading of the USDA on the Cattle on Feed report two weeks ago will throw water on the fire of the rally. You’ll notice down below on the new charts for this issue that Feeder Cattle have busted out to the upside of a monthly trend line that implies substantial upside. Regrettably the monthly chart on Fat Cattle does not look the same, or at least not yet. The demand has certainly been breathtaking for Choice Boxed Beef and the rally on the Boxed Beef has been more powerful than any November rally since 2014 when Cattle markets saw 20 year highs. Folks, since the famous voice over of Sam reminds us that ‘Beef…. It’s what’s for dinner’ [or at least has been over the decades] we should assume that a poor trade deal done with China will hurt pork more than beef markets and that reasonably well run Cattle operations will still prosper in 2020.
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So how do Cattlemen stay out in front of different unexplained drops in cash and board traded Cattle prices? Get in the rhythm of integrating wholesale beef and the values of your Cattle standing on the dirt and be ready to hedge when extreme overvaluations kick in on the Board and the Dressed Choice Steers and the Choice Box so that when solid ‘lock-in per head’ prices line up with overvaluation on Dressed Steers that you know how to use the Board to execute the Board or like-kind forward contracts. Whether you wake up in the middle of the night or first thing in the morning and wonder about your Cattle and how you might better hedge one of your ranches’ most valuable assets then call Michelle White at 312756-0931 and request a 90 day complimentary nightly and weekend Cattle Advisory that is delivered by email. Please have your email address ready when you call her. We provide Cattle hedging tutorials here at the Board of Trade and you can come in person on a Friday or Saturday morning or afternoon and educate yourself on the risk and rationale of Cattle hedging in a global economy that packers probably understand better than most cattlemen. And remember, hedging livestock and feed costs with CBOT or CME instruments still has risk of loss and is not suitable for all livestock producers and investors who desire to hedge their livestock on the dirt. n
BUFFALO CO. FAIRGROUNDS KEARNEY, NE
Serving Cattlemen of all ages . . .
FEBRUARY 15-23, 2020 New Schedule Format
SATURDAY, FEBRUARY 15 Judging Contest | Awards Banquet TUESDAY, FEBRUARY 18 All Sale Cattle Arrive WEDNESDAY, FEBRUARY 19 All Breed Cattle Shows THURSDAY, FEBRUARY 20 Bull Sale Day | Cattle Feeders Day Pen of 5 Heifer Sale | Royal Ice Sale FRIDAY, FEBRUARY 21 Heifer Sale Day | Supreme Row SATURDAY, FEBRUARY 22 Junior Events Begin Fancy Heifers Sale | Prospect Steer Sale SUNDAY, FEBRUARY 23 Junior Show
The Nebraska Cattlemen’s Classic has restructured the schedule to better serve cattlemen’s needs today! There are several special events being added to the schedule. Don’t miss the Cattle Feeders panel of speakers on Thursday.
COMPLETE SCHEDULE: WWW.NECATTLEMEN.COM Follow the Classic | Ronette K. Bush-Heinrich - Mgr. | 308.627.6385 www.livestockplusinc.com
Upcoming Sales & Events DECEMBER
1 Adcock Cattle / Crum Cattle Online Sale - lao.com Bollum Family Shorthorns Online Sale - breedersworld.com Dieckmann Cattle Fall Angus Production Sale Greensburg, IN DMCC Production Sale - Hiawatha, KS 2 CK Cattle Proven Female Sale - Highmore, SD TK Angus Full Production Sale - Valentine, NE 3 Panther Creek Ranch Dispersion - Bowen, IL 4 Goehring Herefords/Big Bend Ranch Sales - Keosauqua, IA Triple B Angus Sale - Elizabeth, IL 5 -8 North Star Classic - Valley City, ND 6 Cowboy Kind Production Sale - West Point, NE Schurrtop Ranch Annual Sale - McCook, NE 7 Jewels of the Norhtland Sale - Clara City, MN Lonesome River Production Sale - Anselmo, NE Weeks Angus Farm Complete Dispersion - Winterset, IA 9 Cross Diamond Cattle Production Sale - Bertrand, NE 13 Bowman Cattle Bull Sale - Gerring, NE 13 -14 Gopher the Purple Sales - Hutchinson, MN
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14 Cardinal/Frankenreider Female Sale - Wyoming, IL First Class Female Sale - Dunlap, IA Sandeen Genetics Production Sale - Blakesburg, IA 15 Registered 4 Success Female Sale - Clarinda, IA Torrance Herefords Sale - Macomb, IL Trauernicht Simmentals Female Sale - Wymore, NE 18 -19 Spear U Angus Complete Herd Dispersion Rushville, NE 20 -21 Griswold Cattle Classic - Stillwater, OK 21 Bar QH Simmentals Sale - Chandlerville, IL 25 Christmas Day 29 Bruhn Cattle Incredible Female Sale - Dunlap, IA
4 Carl Dethlefs & Sons Production Sale - Rockville, NE Royal Classic Sale - Ames, IA 11 Reds on the Rocks - Denver, CO
9 -16 Iowa Beef Expo - Des Moines, IA 12 Jindra Angus Production Sale - Garrison, NE 15 -23 Nebraska Cattlemenâ€™s Classic - Kearney, NE 23 Voss Angus Production Sale - Dexter, IA
20tH annuaL production saLe
Wed, FEBRUARY 12 , 2020
Preserving the power of Scotch Cap genetics
Bull Center • neAr ClArkson, ne
160 r egistered a ngus b uLLs 50 r egistered a ngus H eifers JINDRA ACCLAIM
3rd Dimension x Impression BW 76 • WW 852 • YW 1577 BW +0.8 • WW +73 • YW +149 • Milk +31 • $B 219
Hoff Blockbuster x Hoff Heartland BW 84 • WW 912 • YW 1517 BW +0.4 • WW +95 • YW +162 • Milk +15 • $B 190
Jindra Acclaim x Shear Force BW 74 • WW 965 • YW 1549 BW +1.9 • WW +62 • YW +126 • Milk +34 • $B 185
Jindra Acclaim x Jindra Double Vision BW 74 • WW 956 • YW 1567 BW +1.4 • WW +72 • YW +139 • Milk +34 • $B 217
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Nick Jindra • 402-920-3171 82235 567 Ave. • Clarkson, NE 68629 email@example.com www.jindraangus.com
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The Magazine for Cowboys and Kids
MIKE SORENSEN ~ SALES 641-745-7949 firstname.lastname@example.org
RANDY RASBY ~ SALES 308-539-6195 email@example.com
INDEX OF ADVERTISERS Bar QH Simmentals . . . . . . . . . . . 42 Blue Ribbon Foundation . . . . . . . . 26 Bowman Cattle . . . . . . . . . . . . . . . . 9 Bruhn Cattle . . . . . . . . . . . . . 1, 22-23 Carl Dethlefs & Sons . . . . . . . . . . 19 Cowboy Kind Sale . . . . . . . . . . . . . 5 Diamond Bar E Genetics / Vytelle 36 Fox Group Market Report . . . . . . . 34 Gopher the Purple Sales . . . . . . . . . 7 Griswold Cattle Co. . . . . . . . . . . . 44 Herbster Angus Farms . . . . . . . . . . 2-3 Holiday Gift Guide . . . . . . . . . 27-29 IA Beef Expo . . . . . . . . . . . . . . . 32-33 IA Land Guy . . . . . . . . . . . . . . . . . 21 ICA . . . . . . . . . . . . . . . . . . . . . . 12-13 Jindra Angus . . . . . . . . . . . . . . . . . 37 Mikkeys LC . . . . . . . . . . . . . . . . . . 4 Muir Embroidery . . . . . . . . . 4, 8, 20 NE Cattlemen’s Classic . . . . . . . . . 35 Polydome . . . . . . . . . . . . . . . . . . . . 6 Purina . . . . . . . . . . . . . . . . . . . . . . 25 Reds on the Rocks . . . . . . . . . . . . 14 Registered 4 Success Sale . . . . . 10-11 Royal Classic . . . . . . . . . . . . . . . . 17 Spear U Angus . . . . . . . . . . . . . . . 15 Sullivan Supply . . . . . . . . . . . . . . . 43 Torrance Herefords . . . . . . . . . . . . 14 UPCOMING EVENTS . . . . . . . . . . 36 Voss Angus . . . . . . . . . . . . . . . . . . 41 Weaver Leather . . . . . . . . . . . . 30-31
HEIDI ROHRIG ~ SALES 661-900-6004 firstname.lastname@example.org
CODY CRUM ~ SALES 217.248.7282 email@example.com
AUSTIN BRANDT 712-621-1829 firstname.lastname@example.org
ANTHONY PEOPLES 660-651-6501 email@example.com
Publication and Design: Linda Luppen • 515-851-0304 firstname.lastname@example.org • Ad Deadline is the 12th of the month • Livestock Plus is mailed the first of every month. Email all ads and ad copy to email@example.com • Please email requests for cover specs. Livestock Plus
is published January, February, March, April, May/June, August, September, October, November, December. Subscriptions are free. Direct subscription requests to Livestock Plus Inc., c/o Mary Allen, 8840 Deer Ridge Lane, Bloomington, MN 55438 Articles published in LIVESTOCK PLUS, INC. are not necessarily the views or opinions of the publisher or staff. TERMS: All partnerships billed to one party. Due upon receipt.
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ERIC LEE 608-295-5312 firstname.lastname@example.org Publication information located on index page
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Sullivan’s 4ft & 5ft Dolly Boxes New Enhanced Features
Sullivan’s Rover Showbox The All-Inclusive Weekend Showbox 44” Tall x 24” Wide x 28-1/2” Deep
Sullivan’s Rebel Showbox A bold, efficient showbox.
Sullivan’s Highrise Showbox Tailored for the hog, sheep, and goat showman. 52” Tall x 20” Wide x 20” Deep Sullivan’s Showcase Showbox New Enhanced Features
Dunlap, Iowa | Hillsboro, Texas | Lodi, California SHOP NOW - User-Friendly Website 800-475-5902 •www.sullivansupply.com www.livestockplusinc.com
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Troubador x Heatwave
safe to IGWT
Loaded Up x Boots
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SELLING THE TOP END OF THE SKILES HERD Tried & true donors & National Champions SULL Serendipity
Irish Whiskey x OCC Joker
New Edition x OCC 745R
D e c e m b e r 2 0 & 2 1 s t , 2 0 1 9 . S t i l l w a t e r, O K
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We are bringing you the cream! There are tried and true donors, babies that will have their day in the show ring and walk into the profitable production circle of your program, and young cows whose story is just waiting to be told. No matter where you go you will not find this many Irish Whiskey daughters. Pens full of solid Angus cows, with pedigrees generations deep and those Simmies that are tried and true with look and eye appeal. This is one sale that better be on your bucket list. You wonâ€™t be disappointed unless you donâ€™t come! John Griswold: 405-780-3300 Greg Griswold: 405-780-0100 Josh Taylor: 918-605-5139 Craig Sand: 405-564-4319