"The Distillery Channel Media"- Media Kit Fall 2020

The Distillery Channel Media

MEDIA KIT FALL 2020

table of

CONTENTS

About the Company............

03

G et to K now............

04

Steps of I mplementation............

05

Case Study............

06

D emographics............

07

Third Par t y Affir mation............

08

O ur M edia Team............

09

Company I nfor mation............

10-11

Ter ms & Conditions............

12

about the

COMPANY

NOW ON NATIONAL RADIO SYNDICATION WITH “THE NEXT TASTE ON TOUR SHOW”.

Facebook

and

ISSUU

independently

called us to express they like the unique methods we were using on Facebook

T

and our Electronic Magazine Platforms.

Honestly, we didn’t beleive it.....but it

he Distillery Channel Media

was true. They not only gave us great

has been cultivated over

assistance, but also their decks for

the past five years growing,

showing

and

“Facebook & Issuu” our use.

demonstrating

“THEY CALLED US TO

multiple platforms of media.

T

hrough

thousands

EXPRESS THEY LIKED

of

WHAT WE HAD UNIQUELY

interviews, miles of travel and investigation, we have

CREATED...AND THEN THEY

created one of the Nation’s richest

GAVE US SOMETHING

demographics, which we now are opening up for our Launch Pad

SPECIAL!”

Marketing. We found its not about the likes and the follows one has,

The marketing results we now can deliver

its about the “Cost per Play Thrus” of

to our clients are the understandable: It’s

your message that counts; delivered

the“PlayThrus”- It’s the“Target Marketing”-

to the heart of your selected demo.

It’s the Third Party Affirmation- It’s the

We create, test and excute using our

Ease of Implemenation and then Finally

seasoned Facebook Launch Pad.

the End Results!

THE DISTILLERY CHANNEL

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MEDIA KIT FALL 2020

get to know

THE DISTILLERY CHANNEL MEDIA TEAM

We produce Podcasts- “The Next Taste on Tour” and “Craft Beverage & Culinary Tour Lovers”.

“The Next Taste” featuring nationally renown team delivered on Pandora-iHeart-iTunes-Spotify-TuneIn-Alexa and other National Podcast Platforms.

“The Distillery Channel Journal” e-Magazine featuring credentialed media team.

Our 15 Facebook Launch Pads become your launch pad, you can have your choice based on your demographic.

PRESS PLAY Watch One of Facebook Videos. They are authentically created.

Miss Kira and Ole Uncle Randy have created thousands of videos, Facebook Splitscreens and Third Affirmation for your story which we help develop with your team.

“The Next Taste: Craft Beverage and Culinary Tour Lovers” and Now Podcasts supporting the Craft Beverage Industry, Restaurants, Dining, Travel and Destination.

THE DISTILLERY CHANNEL

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M E D I A K I T F A L L 2 02 0

Steps of

IMPLEMENTATION

Steps of Implementation FINALIZE PRODUCT REVIEW

CREATE A VIDEO

SELECT SOCIAL MEDIA PROMO

CREATE AN EVENT

SELECT BUDGET AND TIMING

SELECT YOUR DEMO

BEGIN PLACEMENT

SELECT YOUR MARKET

MONITOR POSTS

TEST YOUR MARKET

MEASURE RESULTS

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MEDIA KIT FALL 2020

our look a like “FACEBOOK”

AUDIENCE IS NOW AVAILABLE

DEMOGRAPHIC FOR CASE STUDY 48%

WOMEN

MEN

52%

AGES 35-65

75%

2020 CASE STUDY FOR $5,000 BUDGET Generated Play Thrus

People - 3 Second View

9.8K

145,241K

69K

26 Day Run

Facebook I mpressions

Reach

Facebook Videos Shot

Events Published

To t a l I m p r e s s i o n s

33

5

5-12 Minutes Long

O n T h e N e x t Ta s t e

273 K connections

Notes’ •

Cost per Play Thru varied from .03 to .07 cent/per view.

“The Distillery Channel Journal” cover featured.

• •

ISSUU Boosted into the nearest Major Metropolitan selected area.

• •

THE DISTILLERY CHANNEL

Event was a major sponsor on both Podcasts.

Shared on All Facebook Platforms and Instagram Pages.

6

M E D I A K I T F A L L 2 02 0

DEMOGRAPHICS $155,530

Serving Millenials to Baby Boomers in a Rich

MEDIUM HHI

Travel Savvy Market who Travel in Groups and Become Loyal Patrons.

Average Household Income is 260% Greater the the National Average.

Education & Career Over 50% have some level of College Degree.

60/40 Male/Female

Over 40% are Managers, Professional and Executive Level.

43 Median Age

AD SPECIFICATIONS PAGES SIZES

LIVE

TRIM

BLEED

PAGE

8.25” X 10.75”

8.75” X 10.875”

9” X 11.125”

SPREAD

16.5” X 10.75”

17.5” X 10.875”

17.75” X 11.125”

1/2 ISLAND

5.25” X 7.125”

5.5” X 7.375”

5.75” X 7.625”

1/2 HORIZONTAL

8.25” X 5.25”

8.75” X 5.25”

9” X 5.5”

1/4 PAGE

4” X 5.25”

4.125” X 5.375”

4.25” X 5.5”

PROOFS:

AUDIO OR VIDEO ENHANCED ADS:

One SWOP-Certified Proof & one ruled proof as a

+15% to Listed Rates

positioning guide.

SAFETY:

Discounts Available for Multiple Issue Contracts.

Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks

Ad Production Services Available at $50 USD per

should be set at .1875”.

hour.

FORMAT: PDF format files required for submission.

Alternative Advertising Available to target

Files should conform to SWOP guidelines.

industry partners- B2B.

View specifications at www.swop.org.

SEND ALL ARTWORK TO: kira.thedistillerychannel@gmail.com Subject: Artwork (Company Name) THE DISTILLERY CHANNEL

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MEDIA KIT FALL 2020

THIRD

PARTY AFFIRMATION ENHANCED ADS Embed a video link in your ad to compliment and reinforce your message! Audio, Video and Website Links open up without leaving the magazine application.

Drive customers directly to your landing page, online store, social media pages or a video clip.

Check out the ads from our past “The Distillery Channel Journal” and see how it works.

FACEBOOK- THIRD PARTY AFFIMATION Multiple Facebook Launch Platforms by Demographics.

The Distillery Channel- The Next Taste- Foy Estate Coffee-Miss Kira- Craft Beverage and Culinary Tour Lovers- The Distillery Brewery Winery Channel- Live Eco Style- The Dina Garcia Show- Excited Minds Media- BBQ It- Chef David- Crazy Chef Special- Grampy Donuts- Lick One’s Chops- Global Eco

You Pick Your Launch Platform

Traveling

THE DISTILLERY CHANNEL

Example: “The Next Taste” https://facebook.com/thenexttaste

WE’RE OPENING UP 8

MEDIA KIT FALL 2020

THE

MEDIA TEAM

ON-AIR

SPECIAL CAMPAIGNS: “MISS KIRA STEPS” “MASTER CHEF DAVID TREVELINO- ANNUAL COOKING FOR NUCLEAR SUBMARINERS” “BANANA PHONE INTERVIEWS”

WE’RE NOT VIRAL- WE’RE METHODIC

COMMON SENSE THE DISTILLERY CHANNEL

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MEDIA KIT FALL 2020

FROM

HERE TO THERE

FACEBOOK -INSTAGRAM - MAGAZINE

OUR MAGAZINE FEATURES OUR LINKS

EMAIL: kira.thedistillerychannel@gmail.com Website: www.thedistillerychannel.com Address: 6N745 Homeward Hill Dr. Saint Charles, IL 60175 THE DISTILLERY CHANNEL

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MEDIA KIT FALL 2020

The

DISTILLERY CHANNEL JOURNAL INFORMATION "The Distillery Channel Journal" is produced by

The Distillery Channel Coffee, LLC . www.thedistillerychannel.com Publisher

Randy Weckerly President of The Distillery Channel Coffee, LLC. Kira Peterson Vice President of The Distillery Channel Coffee, LLC.

Editor

Andrea Peterson Kira Peterson The Distillery Channel Coffee, LLC.

Design & Layout Kira Peterson

National Sales Rob Ladd

All Editorial Inquiries:

Kira Peterson kira.thedistillerychannel@gmail.com

Home Office Address:

The Distillery Channel Coffee, LLC. Attention: Randy Weckerly 6N745 Homeward Hill Dr. Saint Charles, IL 60175

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MEDIA KIT FALL 2020

Terms

AND CONDITIONS

The following are certain terms and conditions governing advertising published in "The Distillery Channel Journal", distributed online, owned by The Distillery Channel Coffee, LLC. Submission of insertion order for placement of advertising in the Journal constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, instructions, or documents other than this Rate Card will be binding.

1. AGENCY COMMISSION AND PAYMENT Submission of insertion order by advertising agency on behalf of advertiser constitutes agency's agreement to pay allinvoices for placement in the Journal pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantees prompt and full payment for advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment for all invoices arising from placement of advertising in the Journal. Agency commission (or equivalent); fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Journal. Payments due: 50% upon order and 50% final payment one week prior to publication. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space changes may not be applied to production charges.

2. CANCELLATION AND CHARGES Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Journal. The rates and conditions of advertising in the Journal are subject to change without notice.

3. PUBLISHER'S LIABILITY Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Journal in which advertising in placed of pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism, or other occurrence beyond Publisher's control. Publisher is not liable for any failure or delay in the Journal any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Journal, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers. The liability of Publisher for any act, error, or omission for which is may be held legally responsible shall not exceed the cost of the advertising space by the error. In no event shall Publisher be liable for any indirect, consequential, special, or incidental damages, including, but not limited income or profits.

4. DIGITAL REPLICANT APP All full-page national print advertising will receive static placement. On select platforms, visible URL's in the ad will be hyperlinked in appropriate replicant app at no additional cost. Unless otherwise specified by the advertiser, we will pick-up print creative and run it exactly as it appears in the Journal. Advertisers also have the option to opt out or provide alternative tablet creative to run in lieu of print creative. See tablet specs for details on how print creative is displayed in the app, opting out, and supplying alternative tablet creative. If Journal does not receive a request to opt-out or alternative creative by issue close date, the ad will run exactly as it appears in the Journal.

5. MISCELLANEOUS Advertising agency and advertiser each represents and warrants that each advertisement submitted by it for publication in the Journal contains no copy, illustrations, photographs, text or other content that may result in any claim against Publisher. Advertising agency and advertiser each shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorney's fees) arising from the content of the advertisements, including, but not limited to claims of invasion of privacy, unauthorized use of names or pictures of living persons,trademark infringement, copyright infringement, libel and misrepresentation.

Publisher's acceptance of an advertisement of publication in the Journal does not constitute an endorsement of the product or service advertised.

No advertiser or agency may use the Journal's name or logo without Publisher's prior written permission for each such use. The word "advertisement" will be placed above all advertisements that in Publisher's opinion, resemble editorial matter.

This agreement shall be governed by and constructed with laws of the State of Illinois without regard to its conflicts of law's provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of Illinois in Kane County. Advertiser and agency consents to the jurisdiction of such.

THE DISTILLERY CHANNEL

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MEDIA KIT FALL 2020