3 Features of Effective Strategic Planning In a Hotel Business Today’s market is full of technological, economic and social changes, where to be fit and succeed remains the top concern. Increasing competition and challenges are making the hotel businesses operate in an excessive turbulent environment. But then, this is where ‘strategic planning’ comes into the picture as a rescue for the hospitality industry. This planning is a widely accepted approach to meet the challenges effectively. Strategic planning involves helping a business owner make systematic decisions and measuring the results afterwards against the expectations through systematic feedback.
Carrying out such planning requires deep knowledge and experience. So, before you get started, here are a few features of effective strategic planning for hotel businesses that will help you make the right decisions. 1. The planning should be focused more on orientation than producing services. Thus, strategic planning should, rather than asking what services a hotel wants to deliver, ask the services needed and what audience to target. A good hospitality consultant will help
identify customer constituencies and their needs so that the best possible decisions could be taken. Read More