








Live Action is a 501(c)3 human rights non-profit and the digital leader of the global pro-life movement. Live Action exists today to shift public opinion against abortion and defend the rights of the most vulnerable. With over 5.7 MILLION social media followers and 1.5 BILLION
lifetime video views, Live Action reaches up to 100 million people per month –transforming hearts and saving lives, with 38% of surveyed followers saying Live Action’s content has changed their position against abortion. Through compelling educational media, human interest storytelling, investigative reporting, and community activism, Live Action reveals the humanity of the preborn and exposes the ways in which the abortion industry exploits women and families for profit.
Dear Friend of Life,
In 2021, we made historic gains in the pro-life movement. Despite being under highly pro-abortion presidential leadership, more states passed pro-life legislation than ever before. Texas, in particular, successfully implemented our country’s first Heartbeat Act, which protects babies from the moment cardiac activity can be detected. This single act has saved the lives of an estimated 75 children DAILY since it was put in place in September.
Oral arguments were heard in October in Dobbs v. Jackson Women’s Health at the Supreme Court, a momentous case that is evaluating Mississippi’s ban of most abortions starting at 15 weeks. The Supreme Court’s acceptance of this case means the constitutionality of Roe v. Wade is now in question as well. Legal experts from across the political spectrum think the Supreme Court may overturn Roe v. Wade and the illogical and unjust “right to abortion” that Roe introduced. The case is anticipated to be decided this summer.
Whether or not Roe is overturned, the fact that abortion is at the forefront of national conversation is a huge win in itself. People are thinking about the problem. We have a perfect opportunity to educate about why Roe is bad law and why abortion should not only be illegal, but unthinkable.
Before I go any further, I want to point out that the incredible wins and momentum we are seeing in the fight for life are due to your generosity. Whether you give of your time, financially, or through your prayers, you are the reason lives are being saved and this nation is waking up to the horror of abortion and the beauty of life.
As we celebrate our victories, we must keep pushing on with even greater vigor. The overturning of Roe would be a historic win for the pro-life movement, but there’s much more work to be done. What would a post-Roe world really look like? While it would be a tremendous gain to have national, legal protection for the preborn, that’s only a first step in the ultimate goal to truly end abortion. If Roe falls, the abortion industry will be concentrated in pro-abortion states, since the decision of legality would likely be delegated to each individual state. And even if states pass pro-life laws such as Mississippi’s 15-week ban, that still leaves babies younger than 15 weeks in danger of death by abortion. No matter what the Court decides in Dobbs v. Jackson, our daily, faithful work is what will completely turn the tide.
Cultural change is the sum of individual people waking up to the truth and changing their lives accordingly – and this is exactly what we focus on at Live Action. Live Action’s mission is to change hearts and minds from pro-abortion to pro-life by exposing the evil practices of the abortion industry and by revealing the humanity of preborn children and advocating for motherhood, fatherhood, and the family.
We are eternally grateful you believe in and work towards this mission with us. Together, we continue to fight. We will not stop until abortion is a tragedy of the past, every mother and father are supported in their parenthood, and every child is protected - not just legally - but culturally.
Yours in the fight for life,
Lila Rose President and Founder
1.5
Live Action commands the largest online following for the pro-life movement.
Lila’s first book reveals the story of how she founded Live Action, and it serves as a guidebook for anyone hoping to make a positive difference in this wounded world.
We launched a groundbreaking video that features baby Olivia and shows fetal development like never before, using lifelike, scientifically accurate graphic animations.
2,363
Our 2,363 campaign shines a light on the sombering fact that 2,363 innocent children are killed every day by abortion in America alone.
Live Action founder and president, Lila Rose, released her first book, Fighting for Life, Becoming a Force for Change in a Wounded World. With raw and intimate stories from both her personal life and public activism, Lila presents a guidebook for becoming a force for good in a broken world. For months, Fighting for Life remained at the top of the Best Sellers list on Amazon for Abortion and Birth Control.
Lila spoke about family, marriage, abortion, and fighting for life.
Lila served on a panel that discussed platform censorship, Section 230, and the future of social media.
In May, Live Action placed strategic ads on Google that informed women of the possibility to reverse the abortion pill process by means of a safe treatment with the pregnancy hormone progesterone. The regimen has been safely used for decades as standard treatment to prevent miscarriages. The Abortion Pill Reversal treatment’s goal is to outcompete the progesterone-blocking effects of mifepristone, also known as the abortion pill. The treatment has reportedly saved the lives of over 2,500 children and has a 68% success rate.
On September 13, without warning, Google “disapproved” all of Live Action’s Abortion Pill Reversal (APR) ads. The ads, which directed thousands to the APR hotline, were previously approved by Google and had been running for over four months at a cost of over $170,000.
All of the ads were shut down per Google’s “unreliable claims” policy, effectively banning Live Action from running advertisements on the platform.
While Google censors ads informing mothers of the option to reverse the abortion pill process, it continues to allow ads for the abortion pill itself. According to the FDA, the abortion pill has hospitalized 1,042 women, necessitated blood transfusions for 599, and killed at least 24 women and 3.7 million children.
In response to Google’s unreasonable censorship, Live Action united with Congressional leaders to demand answers and request reinstatement of the APR ads which were successfully saving lives. So far, Google has not provided answers or reinstatement.
In August, Live Action launched the groundbreaking project Baby Olivia, a video which reveals the incredible beauty and humanity of the preborn child in a never-before-seen way.
Created by Live Action with the support of world-class visual artists and medical experts, including accredited OB-GYNs, Baby Olivia is the world’s most realistic and medically accurate animated representation of a child developing in her mother’s womb. This project depicts life and growth in the womb from conception right up to birth, using the best quality 3-D animations and supporting media content demonstrate the true humanity of the preborn child. The images are allowed to speak for themselves regarding the beauty and humanity of the preborn, enabling us to reach entirely new audiences.
In October, Live Action officially launched our 2,363 campaign in Santa Monica, California. This groundbreaking, multi-million-dollar, human rights campaign raised awareness of the reality that 2,363 abortions are committed each day in America, making it the leading cause of death for children. The campaign was targeted at four major cities: Jackson, MS, Washington, DC, New York City, NY, and Los Angeles, CA.
Through a video revealing the truth about abortion using our Man-on-the-Street Interviews and Abortion Procedure content, Live Action educated the nation on the humanity of preborn children while emphasizing the imperative to protect them in the womb. The campaign also connected women and families with life-saving resources and equipped new pro-life activists to end abortion in their communities.
According to a national survey, after viewing the 2,363 video:
The number of people who categorized their position as “abortion should never be legal” increased by 11%, from 33% to 44%
62% of people said they now viewed abortion more negatively
39% of people said they viewed abortion much more negatively
The number of people who said abortion should be legal at any time or even after birth dropped from 13% to 6%
On the evening of Friday, October 29, Live Action held a candlelight vigil at the sole abortion facility in Mississippi. This eye-catching, pink facility surrounded by blacktarped fencing known as the Jackson Women’s Health Organization was at the center of the Supreme Court case heard in December. The vigil began at 7 pm and featured prayer and powerful speakers. The peaceful event had been advertised in advance on social media and attracted approximately 30 participants.
Over 2,000 people gathered at the historic Santa Monica Pier in California on October 16 to honor life as part of Live Action’s Unite for Life event, which kicked off our nationwide 2,363 campaign.
The event featured musical performances from several artists, including Colton Dixon and Hulvey, and saw a stellar lineup of pro-life speakers including former NFL player Andre Levrone Jr., speaker and survivor Lianna Rebolledo, evangelist and advocate Nick Vujicic, Ohio Legislator Jena Powell, the Center for Medical Progress’s David Daleiden, former abortionist Dr. Kathi Aultman, and abortion
pill reversal patient and advocate Rebekah Hagan.
“What
are we going to do to bring 2,363 to zero? What are we going to do to bring this message to every city in America? We want to win this fight. We want to end abortion… We can do this together. It is possible. Hearts and minds do change against abortion.”
Live Action launched our first satirical video, which exposed the hypocrisy of pro-choice men. first
Through digital media and powerful storytelling, Live Action produces the most impactful pro-life content on the web.
Michael, A Child With A Rare Disability, Teaches Us About Love And Humanity Where Are Our Children? | Fight For The 2,363
For Black History Month, we compiled voices of hope for preborn children. Every innocent human is deserving of protection - regardless of their ethnicity or location in or outside of the womb. Our human rights movement is stronger than ever because of these Black pro-life leaders at the forefront.
Rebecca Kiessling was conceived through rape, but an abortion ban without exceptions spared her life. She shared her powerful story with our president, Lila Rose, revealing the horrors of killing helpless children, the importance of adoption, and why every child must be protected - without exception.
Born with a rare health condition, Michael is non-verbal, requires a feeding tube, and has cognitive difficulties. Even though his life is different, it is valuable - and our world is remarkably better because he is in it.
Live Action launched The Men for Life brand via Instagram by broadcasting the message: “Men have a duty to protect moms and babies.” Featured on the channel are posts and videos advocating men’s duties and rights to be voices in the pro-life movement.
We regularly conduct surveys of our social media following to measure the effectiveness of our content. At least a third of our followers say Live Action’s content changed their position from pro-abortion to pro-life.
3% of respondents say Live Action’s content changed their position on abortion 37%
90% of respondents say they know a life that was saved as a result of Live Action’s content
of respondents are female
of respondents say Live Action’s content changed the position of someone they know on abortion of respondents are under the age of 25 of respondents say Live Action’s content strengthened their position on abortion
2.2M views & 258K likes
2.7M views & 175K likes
1.1M views & 235K likes
Check out these life-changing comments we received from our TikToks!
As a result of our cutting-edge digital marketing strategy, we receive thousands of questions, comments, and private messages from social media followers and supporters. We see each individual follower as a pro-life warrior who can help spread the truth about abortion, expose the lies of the abortion industry, and change hearts and minds to support human dignity.
“Hello Lila, I don’t know if you are going to read this message but I will send it anyway just in case you do. I wanted to let you know that you are so incredibly inspiring and that you have completely changed my viewpoint on abortion. I used to be very “pro choice” and make fun of pro lifers but then I came across your page and live action and thought to myself . “Wait the people who are fighting for abortion are already alive..” and as u explained perfectly in one of ur videos, are privileged. It didn’t add up. Watching more and more of your videos made me realise the truth and took those blinders off my eyes. The pro choice side made me think it was like goop when in fact they are a literal human being :( I felt really sad and didn’t want to be a part of that side anymore. It will be hard because I’m a teenager and will get made fun of and maybe lose friends. But it’s worth it imo . So thank you very much!”
The goal of Live Action News is to educate, inspire, and change hearts and minds with articles that inform readers about the dignity of all human life, beginning at the moment of fertilization. In 2021, Live Action News published nearly 2,200 articles and received nearly 12 million unique page views.
Our articles helped reveal the dignity and humanity of preborn children, as well as the elderly and those with special needs and disabilities. In addition, we kept readers informed, not only about the grave attempts we see from others to expand the culture of death around the world, but also the valiant efforts to promote a global culture of life.
Black pro-life leader on the crisis of abortion: ‘If you can’t get out of the womb, nothing matters’
Actor Chuck Norris: It’s ‘crazy’ that people ‘value bamboo straws more than human life’
On 48th anniversary of Roe v. Wade, Biden vows to ‘codify’ it, appoint proabortion judges
House Speaker Nancy Pelosi says pro-life voters give her ‘great grief as a Catholic’
Biden set to immediately undo Trump administration’s pro-life policies
views
US House passes Equality Act, trampling on preborn babies and rights of conscience
117,000 views
Pro-life ministry founder’s daughter Ember is born, spends precious hour with family after birth
San Francisco archbishop rebukes Pelosi: ‘No Catholic in good conscience can favor abortion’
Biden instructs HHS to review Trump’s Title X rule, restore funding to Planned Parenthood
Biden announces U.S. will again fund abortions overseas
views
Live Action enhances its powerful message by saturating TV and News media outlets nationwide with the true pro-life narrative, including live interviews on CNN, FOX News and One America News, as well as expert opinion editorials in USA Today, Daily Wire, and Newsweek. You can also hear our message on national radio programs and podcasts with hosts such as Ben Shapiro and Megyn Kelly, among others.
Christina Bennett joined Live Action as a News Correspondent in September of 2021. She is a pro-life missionary and activist, who writes and speaks on behalf of the cause. Her passion stems from her powerful personal story. Christina was moments away from being aborted, but a miraculous encounter with a stranger changed her mother’s mind and saved Christina’s life. Upon hearing this story in her 20s, Christina dedicated her life to ending abortion, serving in various leadership roles for pro-life organizations, including at the Justice House of Prayer in D.C., then as a Communications Director at an advocacy organization, and most recently as a Client Services Manager at a crisis pregnancy center. She testified for the cause at two congressional hearings and in the Oval Office.
As a Live Action News Correspondent, Christina helps to represent Live Action on news outlets including Fox News Primetime, The Christian Broadcasting Network, and radio stations nationwide. She is a member of the National Black Pro-life Coalition, and she believes the greatest civil right is the right to life.
Christina lives in Connecticut with her husband and son, where she serves as a Christian minister.
2008
Accepting donations specifically to abort black children
2011
Deceiving citizens about their services while receiving hundreds of millions in taxpayer subsidies.
2013
Openly discussing infanticide
2007-08
Covering up statutory rape and child sexual abuse
2009
Lying to women about the development of their preborn children, the physical and psychological risks of abortion, and the adoption process
2011
Covering up sexual abuse and sex trafficking
2014
Giving dangerous sexual advice, encouraging bondage to teenagers as 15 years
In 2008, Live Action’s first nationally televised, groundbreaking piece of undercover journalism about the abortion industry was produced. Since that first investigation, we have conducted multi-state investigations into Planned Parenthood and the abortion industry. Live Action has caught Planned Parenthood and other abortionist facilities consistently engaging in fraudulent, corrupt, and criminal practices:
Deceiving women about the nature of brutal late-term abortions
2018
Continuing to systematically cover up child sex abuse.
2020
Continuing abortion business against state mandates during COVID-19
dangerous advice, encouraging to as young old
Lying to women about the services they provide, such as prenatal care and ultrasounds
Exposing the next frontier of the abortion Industry, pivoting from physical facilities to enabling online access to dangerous abortion drugs
2021
Unregulated virtual abortion pill industry developing in the US
With thousands of hours of footage and research exposing the abortion industry’s lies and corrupt behavior, Live Action delivers the truth about the abortion industry to more Americans than any other news organization.
Live Action launched our Events Program in 2021, with our first ever Activist Training in San Francisco, CA, and our Rally for Life to launch our 2,363 Campaign in Santa Monica, CA. Our events aim to train, equip, and activate pro-life advocates in their local communities, with the ultimate goal of shutting down abortion facilities throughout the country.
Live Action hosted an Activist Training in San Francisco, CA where 100 brilliant minds from across the nation came together to strategize and take action on ending abortion in our communities. After inspiring talks and brainstorming sessions in the mornings, participants put ideas into action by:
Gathering outside the Department of Public Health to protest the live dismemberment of and experimentation on children in the second trimester taking place at the University of California San Francisco (UCSF).
Standing with signs, singing, and praying outside a San Francisco Planned Parenthood in peaceful protest of the killing within those walls.
Emails were released that show University of California in San Francisco (UCSF) harvesting the clitorises, testicles, and penises of murdered babies. In July, we hosted a rally demanding UCSF stop this horrfic practice.
In August, we awarded actor Eduardo Veràstegui, Senator Katrina Jackson, and investigative journalist David Daleiden with 2021 Life Awards! The Life Awards exist to honor pro-life heroes and their families who are outspoken defenders of preborn children within media, politics, and entertainment. Joined in celebration by hundreds of our friends and closest supporters, we cast a vision for a nation and world where every child is completely protected from being killed by abortion.
In 2021, Live Action expanded the scope and vision of our political efforts with the ultimate goal of ensuring full legal protection to every single American, regardless of their age, size, location, or level of dependency on others. While politics and public policy outcomes often flow downstream from culture, Live Action does not ignore the vital role the law plays as a teacher.
Education and media in defense of life must be met with vigorous and effective public policy that will truly protect every human person from the violence and neglect of abortion. We are at an extremely promising and exciting time in the fight for the preborn. For the first time in 50 years, the reversal of Roe v. Wade, the destructive Supreme Court precedent which falsely posited that the Constitution provides a “right” to abortion, is now possible in 2022. Through Congress, the courts, and state legislatures across the nation, our progress in 2021 will continue to pay dividends for decades to come.
Noah Brandt joined Live Action as Director of Government Affairs in August of 2021, after years of effective political advocacy fighting for life at both the federal and state levels. Before coming to Live Action, Noah worked with Americans United for Life, the National Republican Congressional Committee, and numerous political campaigns across the nation. Noah pursued both his undergraduate and graduate education in Legislative Affairs at George Washington University. Noah lives in Missouri with his wife and daughter, often traveling to Washington DC and state capitals around the country to fight for life. At Live Action, Noah leads all public policy initiatives to ensure preborn American citizens are treated with dignity and that their basic human rights are respected.
Live Action activated 34,667 people to urge their elected officials to reject the Equality Act. This deceptively named piece of legislation hides within it policies that override conscience rights, require employers to cover abortions in their healthcare plans, and nullify pro-life laws and protections on a massive scale. The Equality Act was halted in Congress, in part due to Live Action activism, providing an extremely important victory for pro-life congressional efforts.
Live Action led a campaign to activate people to save the Hyde Amendment. The Hyde Amendment is a budget “rider” that guarantees taxpayer funds are not directly used for most abortion. Since its inception 44 years ago, it has saved the lives of 60,000 preborn children every year - over 2 million lives in all! The campaign compelled Americans to take action and urge elected officials to save this amendment.
2021 marked the first year in which Live Action took our work in states across the nation to the next level by assisting with the proposal of the landmark 2363 Act. The 2363 Act is meant to protect every preborn child from the violence of abortion in any jurisdiction in which it is passed. The 2363 Act sanctions no intentional killing, foregoing the gestational age markers or heartbeat conditions of other bills by protecting every child from they moment they come into existence as a genetically distinct human being. Importantly, the 2363 Act also uses the successful private right of action enforcement mechanism which allowed the Texas Heartbeat Act to evade Supreme Court enjoinment and stay in effect, to save thousands of children. If the 2363 Act were to be passed and go in effect it would immediatly become the strongest and most effective pro-life law in the nation. On November 2, 2021, the 2363 Act was introduced in its first state of Ohio by State Representative Jena Powell, the youngest woman serving in the Ohio State House. More states intend to introduce the lifesaving legislation in 2022, harnessing the energy and momentum from Live Action’s monumentally successful 2,363 Campaign.
Live Action’s online store offers educational materials and merchandise which equip our supporters to spread the word about defending preborn children.
Through email and Facebook, Live Action
Ambassadors receive calls to action and exclusive training, content, and resources which help them expose the evil of abortion and educate on the humanity of the preborn.
Far too many women bear the mark of a past abortion. But they have refused to allow their past to define their future. Now, Live Action will amplify their voices to speak truth and give hope to others in similar situations. In their own words, women from all walks of life will push back against the lie that abortion doesn’t negatively impact women, sound the alarm, and offer alternatives for women.
We are producing a brand new Abortion Procedures video series. Live Action’s original videos filmed with former abortionist Dr. Anthony Levatino have been our most successful to date, with over 130 million views and countless minds changed on the spot. These videos have saved many preborn lives. We will test an updated brand and graphics, with four female presenters and integrated lessons learned from the current video.
The groundbreaking Baby Olivia video released in 2021 is the beginning of a 3-year vision to show the humanity of the child in the womb and the incredible bonds between parents and children, even before birth. We plan to launch multiple short films, a mobile application, and even virtual reality over the next three years.
We look forward to sharing more about these endeavors with you soon!
In-person events and local activation play a critical role in expanding the pro-life movement. In 2022, we are planning our third annual Life Awards Gala, our first Pro-Life Women’s Summit, and several other events that will engage and inspire action. We will also continue our Activism Trainings across the country - educating and encouraging local activists to shut down aboriton facilities in their communities.
Lila Rose is a writer, speaker, and activist. Lila founded and serves as president of Live Action, a human rights nonprofit with the largest digital footprint for the global pro-life movement. Lila’s investigative reporting on the abortion industry has been featured in most major news outlets, including the Los Angeles Times, the Washington Post, the Atlantic, CBS and ABC Nightline. Her media appearances include Fox News’s Hannity and Tucker Carlson Tonight, as well as CNN, BBC, and many other national television and radio programs. Lila has written for the Hill, Politico, USA Today, and First Things, among others.
Lila speaks internationally on family and cultural issues, and she has addressed members of the European Parliament and spoken at the United Nations Commission on the Status of Women. She has been named among National Journal’s “25 Most Influential Washington Women Under 35,” and Christianity Today’s “33 under Thirty-Three.”
Lila is the author of Fighting for Life: Becoming a Force for Change in a Wounded World. She is the host of The Lila Rose Show, a podcast that tackles relationships, faith, culture, and politics.
A native of the San Francisco Bay Area, Lila lives in California with her husband and two sons.
Since April 2014, Lauren has been building Live Action’s strategic development and marketing programs, increasing its active donor base from 5,000 to over 40,000 donors. Lauren serves on Live Action’s executive team, setting the organization’s messaging, marketing, and strategy, building their organizational health and culture, and managing their fundraising team. Lauren shares Live Action’s work and mission around the country and is a popular public speaker on pro-life and cultural issues. Lauren is a Leonine Fellow, is from an Air Force family, and is the oldest of 14 children. She is married and lives with her husband in Saint Marys, KS.
Josef Lipp Chief Operations Officer
Josef Lipp joined Live Action in 2019 as Chief Operations Officer after nearly five years at a fast-growing software start-up venture. A strategic operations leader, Josef has held multiple leadership roles in the nonprofit and private sectors. Before coming to Live Action, Josef helped to scale a business from $0 to $8.4 million in annual recurring revenue. He brings extensive experience building and developing teams, along with the infrastructure to support them. Josef serves on Live Action’s executive team, strategizing, implementing, and managing the organization’s wide array of initiatives. Josef is married and has a young daughter and son.
Message from Vice President of Strategic Partnerships
I have been with Live Action for nearly 8 years, and every year I am astounded by the generosity of our donors. We grew by over 72% compared to 2020 in funding and saw a huge impact in the fight for the protection of preborn children because of this incredible expansion in support. Thank you for being such an inspiration to all of us at Live Action through your loyalty and generosity. Because of you, I know we really will see the end of abortion!
Most Gratefully, Lauren Bielinski (Formerly Merz)
Life Defenders are Live Action’s dedicated monthly giving partners, making our work possible.
Live Action accepts all forms of planned gifts, including gifts of stock, IRA rollovers, and charitable remainders. You can make a lasting impact by naming Live Action as a beneficiary of your will, trust, or retirement account. Live Action will work with your trusted advisors at your convenience and will provide standard language you can include in your estate plan.
If your employer offers matching grants, you can ask them to include Live Action.
Ms. Lila Rose
Mr. Cody Thompson
Mr. Michael R. Cowan
2200 Wilson Blvd. Suite 102, PMB 111 Arlington, VA 22201 Check give.liveaction.org
Please contact Lauren Bielinski (formerly Merz), Vice President of Strategic Partnerships, at 804.505.3359 or LaurenBielinski@ liveaction.org for more information.
Ms. Bernarda ‘Berni’ A. Neal
Mr. Larry Simpson