STYLE MANUAL
CON T E N TS 3 Logo 4 Applications 6
Color Guide
9 Typefaces 10 Patterns 12 Stationery 14 Measurements 17 Branding 19 Products 20 Uniforms
A B OUT US Garden Sweets is a privately owned kitchen preserves shop. We offer a wide variety of flavors of preserves. Each of our recipes consists of simple and natural ingredients. A goal of ours is to support local farmers by purchasing their produce. We are proud to offer our customers a product that has been crafted with all the care and thought as if it were made from home.
LO GO Our logo is the face of our brand, and we want customers old and new to recognize our symbol anywhere. It is important that our logo stay consistent in all its uses and variations. There are multiple versions of our logo to choose from.
4
Complete Full Color Logo
Logo Mark
Logo Type
Gray Scale Logo
Black and White Logo
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A PPL ICAT I O N S
Color Options When determining between a solid background or photographic background, this guide should be followed. The full color logos can be used on a solid background or with a 90% opacity of white behind it. The white logo can have a solid background or a photographic background.
Logo Placement Spacing To ensure the logo is placed correctly use this guide for spacing. The element used to determine spacing is the tree trunk of the logo mark. This space guarantees that the logo will not be overcrowded.
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Clear Space
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CO LO R GU I D E Our brand focuses on natural ingredients so it is important that our color reflect that. Our colors are Pale Crimson, Blossom, Faint Sage and Deep Sage. The logo or logo mark can be used in any of these colors and still remain consistent to the brand.
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Pale Crimson CMYK: 18, 82, 58, 3 RGB: 198, 81, 91 HEX: #C6505B
100%
75%
50%
25%
100%
75%
50%
25%
100%
75%
50%
25%
100%
75%
50%
25%
Blossom CMYK: 1, 32, 11, 0 RGB: 245, 187, 195 HEX: #F4bAC2
Faint Sage CMYK: 16, 0, 29, 0 RGB: 214 235, 196 HEX: #D6eBC4
Deep Sage CMYK: 42, 11, 55, 0 RGB: 155, 189, 141 HEX: #9BBD8C
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TY PEFAC ES The typefaces chosen work with the logo and brand. Including the logo font we have four fonts. The main logo font should not be utilized in any way except in the logo. The coordinating fonts can be used for titles, body copy and subheads. The type can be used on top of an image if it has a 90% opacity box of white beneath it.
LOG O FO N TS
Bone ve n o CF – C u st o m S t r o k e BON VEN O CF ABCDEFGH I J K LM NO P QR S T U V W X Y Z abcde f g h i jk l m n o p q r st u v w xy z 012 345 6 78 9
Archer P ro – B o o k ABCDEFG H IJ K LMN OPQR STUVWXY Z abcdefghij kl m no pq r s tu v w xyz 0 1 23 456789
COO R D INAT I N G FO N TS G oth a m – Book I t a l i c
Arch er Pro –B o o k Ital ic
A B CD E FG HI JKL M N O P Q R STU VWXYZ a b cd efg h ijk lm n opqr st u vwxyz 012 34 5 6789
A B CDE FGH IJKLM N OP QRSTUV WXYZ abcdefgh ijkl mno pqrstuvwxyz 0123456789
G oth a m – Bo o k
A rcher P ro – Bo o k
AB C D E FG HI JKL M N O P Q R ST U VWXYZ abcdefg h ijk lm n opq rst uvwxyz 01234 5 6789
A BC DE FGHIJKLMN OP QRSTUVWXYZ abcd efghijk lmno p qr s tuv w xyz 0123456789
G o t ha m – M e di u m
Arc her P ro – B o l d
AB C D E FG HI JKL M N O P Q R ST U VWXYZ abcde fgh i j k l m n o p q rst uvwxyz 012 3 45 6789
AB C DE FG HI JKLM NOP QR STUVWXYZ abcd efg h ij kl mno pqrstu v w xyz 0 1 23 456789 Ga rden Swe e ts | 9
PATTER NS Our patterns utilize the logo mark. There is a wide variety to choose from. We have the full color tree on White, Faint Sage or Blossom. The white logo mark pattern comes in the Faint Sage, Deep Sage, or Blossom. The logo mark can also be used on a white background if it is in Pale Crimson, Blossom or Deep Sage. The Full Color on White Pattern is used on the back of the letterhead and inside the envelope. These patterns can be used throughout branding such as packaging, or other products.
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Full Color Pattern
White on Color Pattern
Colored Tree Pattern
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STAT I ON E RY
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MEASUR E M E N TS Color Tree Pattern 3 inches between edge of paper and logo
GARDEN SWEETS KITCHEN PRESERVES
2.5 x 1.5 inch logo Centered .5 inches from top
8 pt. type Text centered No less than .25 inch between text and tree
.42 inch tree .25 inches to edge of paper
8 1 4 . 8 5 1 . 5247
577 Wilkins Hollow Rd • Ad di s i o n , PA 1 5 41 1
ga rde n swe e ts .co m
.125 inches Blossom bar
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.125 inch Blossom bar
.25 inches from top 16 pt. type Centered
JUNE EVERLY 9 pt. type
Manager 8 1 4 . 8 5 1 . 5247
everly@gardensweets.com
9 pt. type 14 pt. leading Centered
57 7 Wi l k i ns H o l l ow Rd Ad d i so n, PA 1 5 411
.42 inch tree .25 inches between each tree
2.5 x 1.5 inch logo Centered .25 inches from top
GARDEN SWEETS KITCHEN PRESERVES
2.5 x 1.5 inch logo .5 inches from top and side .42 inch tree .25 inches to edge of paper
.125 inch Blossom bar
GARDEN SWEETS .25 inch below logo
KITCHEN PRESERVES 57 7 Wil k i ns Ho l l ow Rd Add i so n, PA 1 5411
8 pt. type 14 pt. leading
STORE B RA ND ING
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PROD U CTS
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U N I FOR MS
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