Liuyi Du

TO DESIGN IS TO START FROM NOTHING Liuyi (Sara) Du Ms. (1)

D

TO DESIGN IS TO START FROM NOTHING Liuyi (Sara) Du Ms.

Copyright @ 2019 by Liuyi (Sara) Du All right reserved. No portion of this book may be used or reproduced in any manner without written consent of Liuyi (Sara) Du. All representative work shown has been appropriately identified and credited.

Any omissions found will be noted and corrected in subsequent editions.

Liuyi (Sara) Du Graphic Designer (PHONE)

+1 (415) 423–4772 (EMAIL)

Ldusara10@gmail.com ( I N STA G R A M )

sara_du_design (WEB)

saradudesign.com

(006)

Concept Statement The Idea that to design is to start from nothing not only means that I started as a beginner and grew up to be a graphic designer, it means that we should always start from zero and keep learning. Design is means to be pushed, to be changed, to be passionate, and always remember that nothing goes to waste.

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Table of Contents ( P R OJ E C T 0 1 ) ( Pa g e / 0 1 0 )

To design is to define the style ( P R OJ E C T 0 2 ) ( Pa g e / 0 2 6 )足

To design is to Tell stories ( P R OJ E C T 0 3 ) ( Pa g e / 0 3 4 )

To design is to convey passion ( P R OJ E C T 0 4 ) ( Pa g e / 0 4 8 )足

To design is to redefine old things ( P R OJ E C T 0 5 ) ( Pa g e / 0 6 2 )足

To design is to solve problems ( P R OJ E C T 0 6 ) ( Pa g e / 0 8 6 )足

To design is to make ideas visible ( P R OJ E C T 0 7 ) ( Pa g e / 1 0 0 )

To design is to find the origin

(009)

TO DESIGN IS TO DEFINE THE STYLE

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

Fashioning Brands Annual Report (BRIEF)

Choose a company and redesign its annual report.

The annual report requires least three forms and contain images and content.

(APPROACH) ( P R OJ E C T N A M E )

( S E M E ST E R )

I.T Annual Report

2018 Fall ( C O U R S E N O. )

(KEYWORDS)

GR 601

Fashionable Modern

(COURSE NAME)

Type Systems (DELIVERABLE)

An Annual Report Book

( I N ST R U C T O R )

John Nettleton Ai

Id

Ps

A good annual report should reflect the company intuitionally. All images and typefaces have to must convey the feeling of the company. I.T is a Hong Kong fashion company. It has trendy fashion and old Hong Kong style. I placed the pictures irregularly and made them look like they were hanging from a wall.

I used all the names that the company carries in a type background and used a small opener to contrast with that.

P R OJ E C T ( 0 1 ) / ( 0 7 )

(012)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(013)

P R OJ E C T ( 0 1 ) / ( 0 7 )

(014)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(015)

P R OJ E C T ( 0 1 ) / ( 0 7 )

(016)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(017)

P R OJ E C T ( 0 1 ) / ( 0 7 )

(018)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(019)

P R OJ E C T ( 0 1 ) / ( 0 7 )

(020)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(021)

P R OJ E C T ( 0 1 ) / ( 0 7 )

(022)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(023)

P R OJ E C T ( 0 1 ) / ( 0 7 )

(024)

FA S H I O N I N G B R A N D S A N N U A L R E P O R T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(025)

TO DESIGN IS TO TELL STORIES

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

Artists Magazine (BRIEF)

Choose three artists and introduce them works.

The goal is to learn use different layout and typefaces to reflect the style of the author’s work. The final deliverable is a magazine for the exhibit.

(APPROACH)

( P R OJ E C T N A M E )

( S E M E ST E R )

Artists Magazine

2018 Spring ( C O U R S E N O. )

(KEYWORDS)

GR619

Attractive Morden

(COURSE NAME)

(DELIVERABLE)

Type Composition

A Magazine ( I N ST R U C T O R )

Andrew Loesel Ai

Id

Ps

The artists I chose all have a different style. Chris Killip is a photographer and he is well known for his gritty black and white images of people and places.

Based on his work, I used red to contrast with his black and white photos and used unbalanced layouts to convey their fragile feeling.

P R OJ E C T ( 0 2 ) / ( 0 7 )

(028)

A R T I ST S M A G A Z I N E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(029)

P R OJ E C T ( 0 2 ) / ( 0 7 )

(030)

A R T I ST S M A G A Z I N E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(031)

P R OJ E C T ( 0 2 ) / ( 0 7 )

(032)

A R T I ST S M A G A Z I N E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(033)

TO DESIGN IS TO CONVEY PASSION

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

Roy Lichtenstein Exhibit (BRIEF)

Design a poster and instruction book for an exhibit.

Include the information in the book.

(APPROACH)

( P R OJ E C T N A M E )

( S E M E ST E R )

Exhibit

2018 Spring

(KEYWORDS)

( C O U R S E N O. )

Energetic Positive

GR619 (COURSE NAME)

(DELIVERABLE)

A Book A Poster

Type Composition ( I N ST R U C T O R )

Andrew Loesel Ai

Id

Ps

The artist I chose is Roy Lichtenstein because he has very colorful work. For this project I went to his exhibition many times at SFMOMA to understand the artist and how he speaks to his audience. In the design I used simple colors that contrasted with his colorful work.

P R OJ E C T ( 0 3 ) / ( 0 7 )

(036)

R OY L I C H T E N ST E I N E X H I B I T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(037)

P R OJ E C T ( 0 3 ) / ( 0 7 )

(038)

R OY L I C H T E N ST E I N E X H I B I T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(039)

P R OJ E C T ( 0 3 ) / ( 0 7 )

(040)

R OY L I C H T E N ST E I N E X H I B I T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(041)

P R OJ E C T ( 0 3 ) / ( 0 7 )

(042)

R OY L I C H T E N ST E I N E X H I B I T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(043)

P R OJ E C T ( 0 3 ) / ( 0 7 )

(044)

R OY L I C H T E N ST E I N E X H I B I T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(045)

P R OJ E C T ( 0 3 ) / ( 0 7 )

(046)

R OY L I C H T E N ST E I N E X H I B I T

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(047)

TO DESIGN IS TO REDEFINE OLD THINGS

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

SDA Fabric Design Conference (BRIEF)

Choose a design organization and design conference materials for it. In this project, include one poster, a booklet, tickets, name badges, an app, and a website. This project challenges a designer to use different skills and to create a flexible visual system.

(APPROACH) ( P R OJ E C T N A M E )

( S E M E ST E R )

SDA Fabric Design Conference

2018 Fall ( C O U R S E N O. )

GR 601 (KEYWORDS)

Dynamic Playful

(COURSE NAME)

(DELIVERABLE)

( I N ST R U C T O R )

A visual System For The Conference

John Nettleton

Type Systems

Ai Ps

Id

The conference I chose is SDA (Surface Design Association). SDA is an international organization focused on inspiring creativity, encouraging innovation, and inspiring art and design. This organization focuses on fabric design, so I drew a variety of patterns to symbolize fabrics and create a cohesive system throughout all the materials.

P R OJ E C T ( 0 4 ) / ( 0 7 )

(050)

S D A FA B R I C D E S I G N C O N F E R E N C E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(051)

P R OJ E C T ( 0 4 ) / ( 0 7 )

(052)

S D A FA B R I C D E S I G N C O N F E R E N C E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(053)

P R OJ E C T ( 0 4 ) / ( 0 7 )

(054)

S D A FA B R I C D E S I G N C O N F E R E N C E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(055)

P R OJ E C T ( 0 4 ) / ( 0 7 )

(056)

S D A FA B R I C D E S I G N C O N F E R E N C E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(057)

P R OJ E C T ( 0 4 ) / ( 0 7 )

(058)

S D A FA B R I C D E S I G N C O N F E R E N C E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(059)

P R OJ E C T ( 0 4 ) / ( 0 7 )

(060)

S D A FA B R I C D E S I G N C O N F E R E N C E

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(061)

TO DESIGN IS TO SOLVE PROBLEMS

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

Refurnish Furniture Company (BRIEF)

Find a problem that is in our life and use graphic design knowledge to solve it. In this project, I need to start everything at the very beginning. I research the problem then I solve it. The deliverable can be anything, but it depends on the problem.

(APPROACH) ( P R OJ E C T N A M E )

( S E M E ST E R )

Refurnish Furniture Company

2018 Summer ( C O U R S E N O. )

GR 620 (KEYWORDS)

Concise Impactful

(COURSE NAME)

(DELIVERABLE)

( I N ST R U C T O R )

Poster Booklet App Website

David Hake

Visual Thinking

Ai Ps

Id

My problem is to help international students to reuse their old furniture. As an international student, used furniture always troubled me because most students only use furniture for two or three years. Then they want to sell their used furniture. Meanwhile new students want to buy cheap used furniture, and there is not get a way both parties can meet to do thing.

A Refurnish company was created to solve the problem. I designed a system for it.

P R OJ E C T ( 0 5 ) / ( 0 7 )

(064)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(065)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(066)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(067)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(068)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(069)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(070)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(071)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(072)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(073)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(074)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(075)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(076)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(077)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(078)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(079)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(080)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(081)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(082)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(083)

P R OJ E C T ( 0 5 ) / ( 0 7 )

(084)

R E F U R N I S H F U R N I T U R E C O M PA N Y

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(085)

TO DESIGN IS TO MAKE IDEAS VISIBLE

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

Poetry Book (BRIEF)

Choose a word and design a book based on it. The whole book should express the same feeling as the word. The final deliverable is a 41-page book.

(APPROACH)

( P R OJ E C T N A M E )

( S E M E ST E R )

Poetry Book

2017 Fall ( C O U R S E N O. )

(KEYWORDS)

GR616

Emotional Sorrow

(COURSE NAME)

(DELIVERABLE)

Making Ideas Visible

A book ( I N ST R U C T O R )

Sandra Isla Ai

Id

Ps

The word I chose is cloud. I used the idea of flying in a cloud through out the story. The whole book from departure to arrival make the reader feel the sad story. I spent a lot of time drawing patterns to symbolize the clouds and I wrote poetry that fit the story. All the photos are about different cities and the distance between the two people.

P R OJ E C T ( 0 6 ) / ( 0 7 )

(088)

P O E T RY B O O K

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(089)

P R OJ E C T ( 0 6 ) / ( 0 7 )

(090)

P O E T RY B O O K

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(091)

P R OJ E C T ( 0 6 ) / ( 0 7 )

(092)

P O E T RY B O O K

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(093)

P R OJ E C T ( 0 6 ) / ( 0 7 )

(094)

P O E T RY B O O K

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(095)

P R OJ E C T ( 0 6 ) / ( 0 7 )

(096)

P O E T RY B O O K

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(097)

P R OJ E C T ( 0 6 ) / ( 0 7 )

(098)

P O E T RY B O O K

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(099)

TO DESIGN IS FIND THE ORIGIN

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

Type Classification Posters (BRIEF)

Choose three typefaces and introduce them, label and describe the anatomy of the letter forms.

(APPROACH)

( P R OJ E C T N A M E )

( S E M E ST E R )

Type Posters

2017 Fall ( C O U R S E N O. )

(KEYWORDS)

GR617

Professional Clean

(COURSE NAME)

Type forms (DELIVERABLE)

Three Posters

( I N ST R U C T O R )

David Hake Id

Ps

I chose Baskerville, Bodoni, and Gill Sans to design three posters. I overlapped letters to catch people’s eye and used different colours to distinguish between these three posters.

P R OJ E C T ( 0 7 ) / ( 0 7 )

(102)

T Y P E C L A S S I F I C AT I O N P O ST E R S

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(103)

P R OJ E C T ( 0 7 ) / ( 0 7 )

(104)

T Y P E C L A S S I F I C AT I O N P O ST E R S

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

(105)

P R OJ E C T ( 0 7 ) / ( 0 7 )

(106)

T Y P E C L A S S I F I C AT I O N P O ST E R S

LIUYI (SARA) DU

T O D E S I G N I S T O STA R T F R O M N O T H I N G

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Thanks everyone who has helped me.

It is the luckiest thing to meet you guys. Finally, to myself, Nothing goes to wast, I deserve the best.

Thank You ( T O M Y FA M I LY )

Thanks to my family for their unconditional support and understanding. Your love always supports me and guides me to grow up to be kind, hard working and passionate about life. I always love you, my family. ( T O M Y I N ST R U C T O R S )

Thanks to the three years of all your teaching, Because I have become a graphic designer. Your suggestions have made me understand how to grow into professional. This is just the beginning, I will be getting better and better.

(TO MY FRIENDS)

It is my happiest thing to meet you guys. You guys just are like my second family and your love makes me become a more interesting person, love you guys.

(109)

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(UNIVERSITY)

Academy of Art University, 79 New Montgomery Street, San Francisco, CA 94105 (MAJOR)

MA, Graphic Design &Digital Media (COURSE NAME)

Ma Portfolio Seminar ( I N ST R U C T O R )

Mary Scott (TITLE)

To Design Is to Start from Nothing ( T Y P E FA C E )

DIN 2014 ( B O O K B I N D E RY )

Blurb (COVER)

Image Warp Matt Finish, Hard Cover ( PA P E R W E I G H T )

Proline Uncoated 100#

(111)

Liuyi (Sara) Du Graphic Designer (PHONE)

+1 (415) 423–4772 (EMAIL)

Ldusara10@gmail.com ( I N STA G R A M )

sara_du_design (WEB)

saradudesign.com