Digital Marketing Brochure

DIGITAL MARKETING NICF – PRACTICAL PRODUCT MARKETING

Learn key digital marketing tools and techniques  ­­Understand how to build effective digital marketing campaigns, measure and optimize marketing campaign results ­ ­­Learn how industry best practices can be applied to develop marketing campaigns in order to yield optimized campaign results

Apply knowledge through hands-on practical training workshops  ­­Receive guidance from experienced Learning Facilitator  ­­Get personalised coaching from Mentors ­ ­­Validate your digital marketing plan through 10 hours of small group mentoring sessions

Develop and implement a personalized digital marketing plan P ­ itch the digital marketing plan and have it validated by a panel of experts  Implement your plan at your workplace, bringing value to your employer

BONUS

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WHO SHOULD ATTEND? ­ ­Employees in an intermediate stage of their marketing career ­­ Technical or non-marketing professionals who want to pursue a career in digital marketing ­ ­Entrepreneurs to obtain practical Who shouldeager attend knowledge and tools to grow their business ­Project ­ Professionals who professionals are looking to build/ management who wish to expand their network of expert industry pass the PMP/CAPM credential examination practitioners New graduates/project professionals who want to ­achieve ­ Individuals pursuing a careerofinproject the a better understanding Creative industry management principles ­Project ­ SMEsteam and Start-ups marketing members,with project stakeholders, or departments project managers who require certification or a more detailed understanding of project management to advance in their careers PROGRAMME OUTLINE

Orientation & Networking ­Orientation on programme, delivery, Mode & Duration student resources, learning management system, appointing teams Full time:deliverables 36 hours overand 5 days + 1.15 hours with mentors. assessment Understand Digital Marketing Part time: 12 evening sessions of Mix 3 hours per session + 1.15 hours assessment ­ Objectives of a campaign ­ Main concepts and metrics ­ Digital marketing mix (Search Engine Course fee Marketing, E-Mail Marketing, Display Advertising and Mobile Advertising) S$2,800 (exclusive of GST)

Content Marketing ­ What is content marketing?

Funding ­ How does it fit in Digital Marketing? ­ Why Content is King?

70% WDA course fee funding applicable ­ Content types and creation: key to for Singaporeans SPRcontent developing & great ­ Content 20% marketing planning: Additional ETS funding applicable for Local Content plan & Calendar SME sponsored employees* (Singaporean & SPR employees only) ­ Performance metrics PIC funding: for company-sponsored students ­ Content deployment and management

Social Media Marketing ­Social Media importance ­ ­Social Media content ­ ­Business on Facebook ­ ­Advertising on Facebook, Twitter, YouTube, LinkedIn Pinterest etc.

Mentoring Target Sessions job roles Three weeks of face-to-face and online mentoring and coaching sessions to discuss Project Manager and evaluate the Digital Marketing Methods Project Coordinator and Digital Marketing Plan.

IT Manager Final Pitch Present a Digital marketing plan that includes: ­ ­Digital marketing strategy ­ ­Digital Marketing Mix ­ ­Campaign planning ­ KPIs ­ ­Results/Outcomes ­ ­Conclusion

CERTIFICATES ISSUED

Course topics Upon successful completion of the programme and assessment, students will Project Integration Management be issued the followed WDA Statements of Project Scope Management Attainment (SOA): Project Time Management Project Cost Management marketing ­ IT-MC-402S-1 Assess Project Quality Management opportunities within Project Human Resource Management international and/or Project Communication Management diverse markets Project Risk Management ­IT-BD-402S-1 and track the Project ProcurementEstablish Management organization’s market Professional Responsibility and Ethics

SCHEDULE

Certifications SESSIONS The following certificates will be issued to students Orientation & Networking after successfully completing the assessment:

Understand Digital Marketing IT-PM-403S-1 Manage project Mix scope IT-PM-406S-1 Manage project risk Content Marketing

Creating AdWords & Facebook Campaigns Company is eligble to claim additional funding for& theFacebook unfunded course fee via PIC Creating AdWords campaigns Social Media Marketing ­ Getting familiar with Facebook Ad builder All students will receive the Project Management Body of Knowledge guide (PMBOK) official book. ­ Getting familiar with Google AdWords Mentoring Sessions (3 weeks) Students have an option to take the PMP/CAPM certification exam after completing this course. ­ Key points for designing successful campaigns ­ How to read key metrics in order to optimize Final Pitch a Digital Marketing campaign

Lithan Hall Academy Pte. Ltd. Lithan Academy

Company Registration No:200202841R 200202841R Company Registration No: ERF Registration Period:Period: ERF Registration 8 6August 2014 toto 7 August 2018 August 2014 5 August 2018

11 Eunos Road 8

11Lifelong Eunos RoadInstitute 8 #07-02 Learning #07-02 Lifelong Learning408601 Institute Singapore Singapore 408601