Marketing and Communications Strategy will assist in guiding the Marketing Department activities to ensure that the CAV brand gains much needed exposure in the marketplace that will restore confidence. These activities are aligned to the objectives of the Conference and Event Management Strategy which include: • Support Business Development and growth of the CAV through participation at targeted Conferences and Events; • Promote the CAV as a strategi location and investment destination of choice to investors/ tenants in the Aerospace, Defence and Advanced Manufacturing Sectors through targeted Communication Activities; and • Instil excellence in business and resource management of the CAV. 11.4. PROGRAMME 4: INDUSTRIAL PARK DEVELOPMENT & OPERATIONS MANAGEMENT 11.4.1. Purpose The purpose is to provide the organisation with industrial park development, construction, operations’ management and performance oversight: The sub-programmes that fall under this programme include the following: • Landside Development (short, medium and longer term); and • Airside Development (longer term) 11.4.2. Description of the Programme 11.4.2.1. Landside Development (Short, Medium and Long term) This programme covers the Bulk Earthwork and Infrastructure, Bulk Utility services and Infrastructure work, township establishment process as well as development and construction of buildings on CAV Landside. 11.4.2.2. Airside Development (Long Term) The strategic focus under this programme will be explore offsite airside access, such as GIDZ, Wonderboom in parallel to the ongoing discussions with AFB Wtklf. The objective is to have airside access to cater for potential tenants who require airside access.
CENTURION AEROSPACE VILLAGE NPC I APP I 2021/22
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