Growing Impact Module

GROWING IMPACT

MEDIA It’s important to get the word out about your project, and you can do this through social media (reference previous modules), or through news media.

Social media can grow your impact by reaching people interested in helping your goal attracting others to join your initiative

CONTACTING NEWS OUTLETS Getting publicity for your project is very important because it allows your impact to be heard by more and more people. Plus, being in a professional publications builds the credibility of your impact project!

Here’s how to do it: 1. Find the contact information of the editor (you may find online) 2. Email the editor 3. repeat!

CONTACTING NEWS OUTLETS Step 2 continued- Introduce yourself, explain that you have been working on a social action project that would align with a specific part of the publication, and thank them for considering your project to be published as an article.

Make it compelling- you want the editors to see it as a story worth putting in their publication.

CONTACTING NEWS OUTLETS Keep in mind- not every news outlet will respond to you, so don’t be worried. Keep contacting editors until you get published!

You can also send a follow up email after a few days if they have not given you a response.

PRESS RELEASE Here are some tips on how to write an effective press release. A strong press release should clearly convey your project’s significance!

Answer the 5 W’s- who, what, when, where, and why Emphasize the quantifiable impacts (200 schools receiving books for their libraries, 10 parks cleaned up, etc).

Include a call to action- encourage readers to take one step further by adding your contact information, linking your website, social media handle, alert of any upcoming event, etc. You want to get more people involved!

GROWING YOUR TEAM To grow your impact, you need to grow your team, which has been referenced in previous modules.

The most important way to expand your impact through your team are chapter systems. The best way to make a larger impact is not confining your project to your local area, but to other cities, states, and even worldwide!

ESTABLISHING CHAPTERS To establish chapters, utilize your connections- this might be friends at a different school, people you met in programs, or members from different areas that you connected with through media.

these connections can establish their chapter in their own area (could be a club at their school, or simply a group of other interested members) and carry out the goals and tasks you assign them As the founder, it is your duty to inform them of your mission and how they can contribute in their area

THE CHAPTER SYSTEM Why is the chapter system so important? It grows your impact!

Instead of serving 5 hospitals in your local area, your organization can reach 100 hospitals across the nation if chapters are established in multiple states. Your executive commands can be passed down to assign the chapters tasks- what they accomplish helps your project as a whole.

Good luck growing your impact!