DDI LOGO PRESENTATION

BRAND STORY This logo design focuses on the partnership between Scuba DDI and Don't Drink Indoors. The new brand story focusses on the commonalities between the two service providers: the Down the Islands Location, the vitality of water, and the general good vibes of island life. Brand colours have been extracted from both logos to create a cohesive colour story that references both companies.

THE LOGO The new logo is simply DDI, with the motifs of a sailboat and a diver, both of which are easily evocative of the activities for which both SCUBA DDI and Don't Drink Indoors are most popular .

The coloured version of the Logo is bright and positive, and brings to mind SUN, JOY, and general ISLAND LIFE. The motifs draw the mind toward water and its related activities. This rendering of the logo gives opportunity for colour to be linked to the brand; especially useful on merchandise The Greyscale rendering focuses on the common unifying element of the water, as it's strongest visual.

SCUBA. EVENTS AND EXCURSIONS . VACATION RENTALS

SCUBA. EVENTS AND EXCURSIONS . VACATION RENTALS

LOGO MARKS The DDI Logo reads beautifully as a mark, with the motifs being instantly recognizable and evocative without text.

Full Colour

Grayscale

Black & White

Merchandise examples