ListingPresentation_TheLofts

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TRUSTED EXPERTISE. DESCREET REPRESENTATION.

MASTERFUL RESULTS.

TABLE OF CONTENTS

I. INTRODUCTION

II. PROVEN PERFORMANCE

III. MARKETING

IV. LOCAL and GLOBAL NETWORK

V. THANK YOU

Lisa Whittaker

GLOBAL LUXURY DIRECTOR | BELLEVUE WAY

Lisa Whittaker has not only built a career in luxury real estate, she built a reputation. For over 24 years, she has been a trusted name for buyers, sellers, and industry professionals in the region’s most desirable neighborhoods in Bellevue and the greater Eastside. More than 80% of her business comes from repeat clients and personal referrals; a testament to the strength of the relationships she builds and the value clients place on her trusted guidance. She combines thoughtful guidance with data-driven insights, earning a loyal client base that appreciates her calm confidence, analytical mind, and expert advice.

Lisa approaches every opportunity with tenacity and discretion, always staying ahead of the curve as a strategist and market observer. Her clients benefit from a tailored, high-touch experience where advocacy and integrity are paramount.

Above all, Lisa believes real estate is profoundly personal. Beyond statistics or price per foot, it’s about lifestyle, legacy, and timing. She believes a successful transaction must start with communication, rapport, and empathy, knowing the best results come from deeply understanding her client’s motivations and the subtleties behind each decision. It is the trust and precision planning that allow Lisa to consistently deliver a seamless experience with enduring results.

Cell: 425.748.8000

Lisa.whittaker@cbrealty.com

lisawhittaker.com

SOLD CLYDE HILL | $4,950,000

PERFORMANCE

Resume and Production Awards

Global Luxury Director, Coldwell Banker Bain—2002-2025

• One of ten Directors responsible for planning and strategy of Coldwell Banker Bain’s luxury brand, defined as properties with exceptional quality, priced at the top 10% of the respective regional area.

International Society of Excellence —2021-22, 2024

• Awarded to less than .05% of all Coldwell Banker agents nationally and internationally

International President’s Premiere or Elite (all other years since 2002)

• Awarded to less than 2% of all Coldwell Banker agents nationally and internationally

Top 1-2% of all Coldwell Banker agents internationally for last 20 years

Placement in RealTrends National Agent Ranking

Seattle Magazine 5-Star “Best in Satisfaction” Award Winner 2006-2025

• The 5-Star Professional research team surveys home buyers, sellers, and industry peers; and analyzed online consumer evaluations to identify professionals to be nominated. Candidates must be in the industry for at least five years, have a favorable regulatory history, and meet minimum production thresholds. Awards winners for 2024 and 2025 went to less than 7% of real estate professionals in the market.

• Member of the invitation-only Forum XXII

An alliance of experienced Realtors® with a focus on ethics and current trends in real estate.

Member of the Platinum Group (established in 2000)

• A collective of accomplished real estate professionals with diverse strengths and perspectives, committed to elevating the business, seeking new ideas, and deepening our knowledge. Through structured monthly meetings, candid exchanges, and relevant expert speakers, we refine our edge and strive to grow personally and professionally.

Certified Luxury Home Marketing Specialist, Guild Recognition.

Global Luxury Property Specialist

Coldwell Banker Bain Mentor

• I was fortunate to have a wonderful mentor, so I understand the importance of having access to the experience and knowledge of a senior broker. I make myself available to new agents for questions regarding contracts or procedures; and lead group training for my brokerage on various topics.

West Bellevue | $22,750,000
Medina | $9,100,000
Sales Properties sold by Lisa Whittaker
Hunts Point | $12,500,000
Bellevue | $8,450,000
Redmond | $7,950,000
Clyde Hill | $6,795,000
Kirkland | $6,450,000
Clyde Hill | $6,150,000
Clyde Hill | $5,388,000 Medina | $5,625,000
Clyde Hill | $5,795,000
Clyde Hill | $5,700,000
Lopez Island | $5,000,000
Lincoln Tower | $5,050,000
Pleasure Pt. | $5,235,000
Newport Shores | $5,070,000
Medina | $3,980,000
Sammamish | $4,450,000
Yarrow Point | $4,850,000
Clyde Hill | $4,950,000
SOLD MEDINA | $5,388,000

West Bellevue and Greater Eastside Properties

Testimonials

“ We were unique in that we were first time homebuyers, yet our price point was around $2M. She had to provide the high level of customer service associated with high-end home buyers yet handhold and educate us as first-time homebuyers. Lisa was very patient, experienced, knowledgeable, and overall exactly what you would want in a real estate agent. Lisa was always available and always followed through. She was there from the house hunting all the way through to helping us pick that meticulous home inspector (which is what all prospective homebuyers should want). I recently recommended her to my business partner and she is also thoroughly impressed and happy with Lisa’s level of service.”

FIRST TIME HOME BUYERS | WEST BELLEVUE

“Lisa was a great partner in helping us buy our new house and sell our previous house. Her knowledge of the local market is amazing. She patiently guided us through the search, helping us find the right house. And then expertly managed the negotiation and closing. She also sold our prior house, marketing it very effectively. Her responsiveness and attention to detail are excellent. She genuinely cares about her clients and is a pleasure to work with.”

MULTIPLE TRANSACTIONS | WEST BELLEVUE

“A home is more than a house. Its structure is the sanctuary for our family. Many of life’s events have transpired here, and as a result, there is a web of emotions that are contained within these walls. Knowing the foregoing is what makes Lisa Whittaker a leap above all the rest. Selling a home is not an easy undertaking –whether it is $150,000 or $10 million. But Lisa is a true professional. She has an understanding of the key components that are critical to the successful sale of a home, and her ability to handle each situation with the necessary sensitivity has been vital in this transition in our lives. One of the areas Lisa stands out from the rest of the real estate crowd is the marketing campaign philosophy she utilizes, which is indicative of the level and degree of professionalism Lisa embodies on all levels. All components that go together to make a successful home sale – from the initial presentation to the brochures to sign placements to the various methods of marketing to handling the offers and ultimately the closing of the sale – Lisa’s vision and attention to detail create the pro-active plan that delivers a consistent high standard of service and ultimately, the sale.”

DOWNSIZER | BELLEVUE

“We could not have been more impressed with Lisa. She was on top of everything, very efficient, and a pleasure to work with. We have already referred friends to her.”

MULTIPLE REDMOND AND SAMMAMISH TRANSACTIONS

“Lisa is so wonderful. Her communication, market knowledge and negotiating skills are unparalleled. I absolutely will and have recommended her to all of my friends and family.”

BELLEVUE

“Every time we called Lisa, we reached her personally, not an assistant or someone junior who is learning the ropes and handles clients after the rainmaker gets the listing agreement signed. She has a team for support, but you receive her personalized attention. In a professional service business we think that makes all the difference. Lisa was able to sell our house in a crowded market with deteriorating conditions. We were very happy with the results and wish her and her future clients success, in fact, we’re sure they’ll have it.”

RELOCATION SELLER | WEST BELLEVUE

“We knew immediately that she was the agent we wanted to work with. We embarked on listing our home with Lisa and spending months looking for just the right house. Honestly, I thought she would become weary for all the houses we looked at, but quite the contrary. She was tirelessly cheerful and patient throughout the entire process. She made us feel like we were her only clients. She always had time, often on a moment’s notice, if we felt the need to talk or meet regarding any question or issue. I could go on and on about her many qualities, but the ones we have appreciated most are her uncompromising professionalism, integrity, impeccable follow-through, and possibly most, her kindness and humility. We have truly gained a special friend, and I’m sure we are not the first clients who have felt this way.”

MULTIPLE TRANSACTIONS | MEDINA

“Lisa has helped me to sell two high-end homes, and buy one home, all in the Eastside area. She is amazing, very dedicated, professional and super knowledgeable of the area. She also helped to steer me away from some homes with known issues. I would highly recommend that you work with Lisa if the opportunity arises.”

MULTIPLE TRANSACTIONS | ISSAQUAH

Exceptional Properties

Deserve Extraordinary Marketing

PROFESSIONAL PHOTOGRAPHY

Professional photography is the foundation and key to all successful marketing campaigns. In order to showcase a home’s unique architectural characteristics and features in the best possible light, we may utilize drone photography, stills, and video. I have a long-standing relationship with my photographer, who works nationally and is well-versed in the art of capturing the essence of luxury homes. Nearly every photo included in this presentation is an example of his exceptional work. Each property shoot is well planned to capitalize on the best sun exposure, timing for dramatic dusk images and interior lighting, often requiring multiple shoots.

INTERIOR AND EXTERIOR LIFESTYLE PHOTOGRAPHY

DUSK PHOTOGRAPHY

DRONE/AERIAL PHOTOGRAPHY

Marketing Materials

A significant part of my marketing plan/portfolio includes tailoring a comprehensive and custom-designed campaign for your property. High quality, richly illustrated, and engaging content will be delivered across multiple marketing platforms. Printed collateral is used on site in outdoor brochure box, for showings and open houses. Digital exposure, such as web syndication, social media, Broker-to-Broker announcements and networking provides incomparable broad exposure. All materials favorably showcase your home in its most favorable light, while making emphasis of exceptional features, points of distinction and the potential lifestyle this home represents in order to build awareness of value and substantiation of asking price.

Video

A picture may be worth a thousand words, but a video lets prospective buyers experience your home and neighborhood lifestyle in a unique way. Video has grown to be a popular medium, which is why I work with top-tier videographers to craft a distinctive visual story on your property and it’s potential.

Targeted Advertising

With an emphasis on exclusivity and specific buyer profiles, advertising plans are driven by a targeted approach, reaching potential buyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers. On the local level, we have established relationships and existing contracts with a broad range of local media including LUXE Magazine, Luxury Homes Magazine, Puget Sound Business Journal, and 425 Magazine.

Distribution +

Both Luxury Homes and 425 Magazine go beyond subscriber or direct mail distribution by providing their publications to over 300 targeted business locations such as waiting rooms, auto dealerships and repair, salons, hotels and other places where potential buyers frequent and are likely looking for a way to pass some time.

Matterport 3-D Tours

Matterport 3D Tours allow potential buyers to tour your home from the comfort of theirs. Research from REALTOR.com® shows 3D tours are ranked second only to professional photography by consumers when evaluating features in a home search. They invite a range of local, relocation and international buyers to tour an accurately scaled depiction of your home, 24/7. Matterport Tours were a must during COVID, when buyers were fearful of touring a home, but the reliance upon them remains for both agents and buyers as a tool to ensure the home meets a buyer’s criteria, such as floor plan, room dimensions, or assessing stairs and level changes.

VI. LOCAL and GLOBAL NETWORK

The Coldwell Banker brand enjoys a legacy and unmatched history of representing some of the world s most iconic names and homes. Our goal has never been to be the biggest, just the best.

Operating in the Seattle metro luxury market since 1972, Coldwell Banker Bain has nearly 50 years of experience fulfilling the real estate needs of a discerning clientele. Now, with an emphasis on global access and service, we’re elevating the standard for marketing premier properties in the Puget Sound and Pacific Northwest.

Utilizing innovative, elegant marketing materials, captivating visuals, exclusive luxury signage and improved web presence, we deliver unparalleled levels of sophistication and success to our clients. Additionally, the power, reach, and recognition of the Coldwell Banker brand, one that literally extends beyond borders, means greater global awareness for Coldwell Banker Bain listings.

Our global syndication program distributes luxury listings to the leading real estate portals around the world. Our Coldwell Banker Bain Global group will assist brokers in working with international clients to truly understand their needs, priorities and desires.

Global Connections

POWER IN NUMBERS

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages. Decade after decade, this elite program has endured as “best in class” by leveraging innovation, technology and the expertise of Luxury Property Specialists all over the globe. Crossing oceans, continents and language barriers….

94,000

AGENTS

43 COUNTRIES & TERRITORIES

3,000

OFFICES

SUCCESS BY THE NUMBERS

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2042, Coldwell Banker affiliated agents achieved tremendous results:

41,369

Internet Marketing Advantage

Your home will be shown on high-traffic websites, including some of the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most popular real estate, lifestyle, and investment websites.

Exclusive Syndication

At Coldwell Banker Bain we know that buyers are far more likely to find your home online than anywhere else. Statistics show that 92% of buyers start their search online and that 32% ultimately find their home on the internet.

Coldwell Banker national and Coldwell Banker Bain has partnered with some of world’s most exclusive and high-performance real estate syndication websites to maximize global exposure and enhance your home’s presence beyond the standard syndication.

Coldwell Banker automatically syndicates listings to hundreds of web partners, including the real estate industry’s most visited websites.

Social Media

Increasing numbers of buyers begin their search online, and its not always via the typical real estate websites. Social media is about connecting people, properties, and cultivating relationships. We create exclusive and captivating content with professional photography for use on multiple social media platforms, including Instagram, LinkedIn, and Facebook.

CB National Social Media

Powered by a dedicated and expert social media content team, the networks under the CB Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and distinctive homes all over the world.

coldwellbanker

BROKER INTRODUCTION

Your property will be introduced as part of our weekly sales meeting and to our mastermind and networking groups, which include brokers from both the Eastside and Seattle who are active in the luxury market.

Broker-To-Broker Networking

BROKER’S ANNOUNCEMENT (OPEN)

As part of our debut presentation, a “Just Listed” E-Blast will be sent to our broker database of over 800 agents to ensure they are aware of your property. Our database includes luxury brokers who work on the greater Eastside and Seattle, but also those known to work with international and relocation buyers.

DISTRIBUTION OF MATERIALS

Property marketing materials including, but not limited to brochures, digital features list, and video tours will be distributed to our personal networks as well as throughout the Coldwell Banker network.

SOLD CLYDE HILL | $6,795,000

Listing Preparation

PRESENTATION

A home about to the hit the market can sell faster if the owner handles minor repairs before the first potential buyer walks through the front door: A window that sticks when you open or close it, loose hardware, or dripping faucets, for example. Consider that walls with bright or bold color choices could be repainted in neutral tones. A deep cleaning of the house and the carpet, including appliances and windows, can go a long way to welcoming potential buyers. We can discuss recommendations for your home and coordinate with trusted vendors to complete repairs before your home is listed.

A home’s first impression is its curb appeal and landscaping, as its the first thing a potential buyer sees when they arrive at the property. Large pots can beckon one to the front entry if not obvious, or simply make the entry warm and welcoming. Fresh paint, power-washed hardscape, polished or updated hardware, and clean thresholds are not only welcoming, they add to the impression of being a well maintained home.

I can help evaluate your home’s curb appear through the eyes of a potential buyer and make recommendations that ensure the stage is set for a positive reception.

STAGING

Sell Faster

More To Bottom Line with Investment

Stand Out From Competition

Provide Lifestyle Vision

The statistics for staging speak for themselves. Staging can make a home appeal to a broader audience by illustrating how a it may accommodate a broad range of style; making a tradition home more transitional, or softening a cold contemporary. If done well, staging can reimagine interiors to appear updated and turn-key, allowing buyers to easily envision their future and lifestyle in the home. We will leverage my relationship with the market’s finest third-party stagers to obtain proposals for your home. They will also provide expertise for paint color, design, and potentially supplement existing furnishings to target a broad buyer demographic.

96%

of Realtors believe that home staging positively influences a buyer’s decision.

86%

of buyers find it easier to visualize a staged property as their future home.

37%

of buyers say it positively impacts home value if a home is decorated to their taste.

40%

of buyers are more willing to visit a staged home they saw online.

5-15%

Sellers’ return on investment when they choose to professionally stage before listing.

C 425.748.8000

O 425.990.0166 lisa.whittaker@cbrealty.com www.lisawhittaker.com

Coldwell Banker Bain

150 Bellevue Way SE Bellevue, Washington 98004

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