July Heart & Hustle Lineage

N E W S L E T T E R JULY 2019

31 Must Packs for Conference

inside...

BREATHE...

CAPTIONS

WANT TO HEAR YES?

ALL SYSTEMS GO

Your next team member is sitting right beside you 3 tips to help you hear the word yes more!

Max engagement & Max results The importance of systems and how they help you

Lisa Niederberger Senior Executive Director 832-493-0770 lisaniederberger@gmail.com

Join the Conversation!

www.facebook.com/groups/ladiesmakingnoise/

Start Prepping Back 2 School!

Bookbags. Lunch bags. College dorms.

Now is the time to start booking Back 2 School parties!

celebrate - encourage - reward

Monthly CUSTOMER SPECIAL

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Monthly HOSTESS SPECIAL

Booking Seeds

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July Specials

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Dream More, Achieve More @9pm

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Thermal Facebook Watch Party @9pm

10 Payday!

July 2019

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Pink Ticket Power Training @9pm

15

31 Live at @9pm

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Summer Facebook Watch Party @9pm

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Thirty-One Conference Weekend

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Sunday Sale Week 4!

25

Payday! Loving the Thirty-One Life!

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Back2School Facebook Watch Party @9pm

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Last Day: July Specials & Sales Incentive Earning Period

Are you new to Thirty-One? Join in on our New Consultant Webinar!

They are held the first Tuesday at 1 pm EST! You’ll be glad you did!

fun-loving

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Enjoy your life and focus on the >> POSITIVE << Encourage & Share

BOOKING

Want to hear Yes more?

One of the very BEST ways to grow your customer base is booking parties. When you book a party it’s a guarantee that you’ll be introduced to new customers– which is why this method is tried and true if you’re in a party-plan direct sales company.

It goes like this–you book the party, the hostess invites her friends and family– and for each person that attends you reach a whole new circle of peeps.

AMAZING! This can really help you grow your biz. But bottom line, you have to ask!

bookings… If you don’t ask, the answer is always, you guessed it, No. So basically, if asking for bookings is something you struggle with you need to figure out a way to be brave. You have got to put yourself out there. No ifs, ands or buts about it. It’s just part of the direct sales business.

Good news… the more you ask–the more practice you’ll get asking, and the more times you’ll hear yes! When you get a no, just know that you are one step closer to a yes.

Here are 3 Tips to help you hear yes So a little tough love for those of you more! that are having a hard time ASKING for

Tip #1 Always end with a question and specific options. When you put yourself out there and ask for bookings, if nothing else, you need to remember this one point–always end with a question. Which is all about ACTUALLY asking, not beating around the bush. Lay it out clearly and simply.

Make it easy for this potential hostess to

say yes and layer it in with excitement of course, here’s an example: “I’m really excited about our Summer Guide and I’d LOVE to give you and your friends first dibs. Would you like to pencil in a show for Tuesday or Sunday? Did you want your party to be at home, online, or I know a great cafe we can all meet at!”

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BOOKING

Tip #2 Layer exclusivity with a sprinkle of at your party!” scarcity! A great way to increase your chances of getting a “Yes!” is to include When you use scarcity, she’ll want both in your ask. to get locked in because FOMO is real (Fear of missing out!). Here are a couple Exclusivity will make people feel special– ways you can increase bookings using because you thought of them for a scarcity. “I only have two dates left on special reason. Say something like: my calendar this month–would you like “I know you’ve had your eye on (that the 10th or the 15th?” or, “I know there product) and I would love to offer you an will be sellouts–I’d hate for you to miss exclusive deal to snag that item for free out!“

Tip #3 Have a simple sign that says–”Book a Party, Get a Bag!” Another great idea is to do a giveaway when you hit your goal for bookings!

This is great strategy for inside your VIP group or to encourage those online When you’re doing a vendor event or parties. For example: “After we book 6 in-home party be sure to have booking parties, I’ll do a random giveaway for bags on hand! People love to feel special one person to get a $25 credit on their party order!” and a little something goes a long way.

Leverage booking incentives! There are a few different types of booking incentives that you can utilize depending on the type of situation you’re in. Here are a few examples.

A booking bag is essentially a little treat that you give out when someone books a party with you! And this doesn’t have to be anything expensive–seriously just a few things you can pick up at the dollar spot at Target work great!

This will give a little extra push for people to book, and help you get you to your booking goals! Again, this creates exclusivity and scarcity!

NOW, GO GET THOSE PARTIES BOOKED! There you have it–a sure way to get bookings. Now, just ask!

Aim for booking 2 parties from each party.

At that rate, your business will grow exponentially.

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BUSINESS TIPS

Must Packs FOR CONFERENCE

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...oh and this doesn’t happen if you use a Weekender.. just sayin!

1. Your patience 2. Your favorite Thirty-One bag 3. Travel info/hotel confirmation 4. Comfy shoes 5. Sunglasses & sunscreen 6. Extra adapters/power strip 7. Business cards to swap 8. Notebook, pen, and highlighter 9. Gum, candy, and favorite snacks 10. Bank cards and cash 11. Band-Aids and first aid kit 12. Cell phone charger and cord 13. Water bottle 14. Hand sanitizer and wipes 15. Kleenex 16. Ear plugs

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Umbrella Extra bags for goodies Camera Comfy clothes Toiletries and hair ties Medications and aspirin A fan (you know you sleep with one) Mini catalogs for the trip Light sweater or jacket Extra glasses or contacts ChapStick or lip balm Reading material for downtime Dirty laundry bag Swimsuit if your hotel has a pool Your sweet smile!

...and something else PACK INDEX CARDS

Toss a few multi-color index cards into your bag. Use a different color for each day of conference. Make two cards for each day. Label one “Wow, do it now!” and the other “Love it for later!”

Bring your cards with you to training sessions and when you hear an idea you want to implement, jot it down on a card!

Prioritize and decide which ideas you want to start immediately or can be put on the shelf for later.

When you get home, you simply pull out those cards and you have the best ideas front and center and can put them to work!

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Party Themes Summâ&#x20AC;&#x2122;Herâ&#x20AC;&#x2122; Social

Christmas in July Big Bag BBQ Murder Mystery Mash College Pack & Prep Purse by the Pool Summer Sizzler Picnic in the Park Barks & Bags Mid-Summer Bash Mommy & Me

Do you realize we only have a few months left to earn that Wishes Cruise!

When was the last time you did a sneak peek at your points?

Check it out today!

Divvy up how many points you still need and do the math on what it is going to take to get you on that boat!

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SPONSORING

Breathe...

your next team member is sitting right beside you!

Ever sit in a crowded waiting area and go down the line, trying to figure out where someone might be from based on how they are dressed, what they are reading, the sound of their voice, or a dozen other telling signals?

Okay - well first, don’t judge me!

Second, before you dismiss the idea, think about how you could apply the technique at your parties or on the go - to determine how to approach someone about joining your team!

HA! See my OCD is paying off in spades!

So, put your Sherlock hat on and really start listening to the woman who loves everything, the one who can’t afford much, the one who’s looking for a job, the one who is always bored or wanting something to do because her children are grown. Plug in to the gal who talks about wanting to stay home with their children (even if she is all rolled into one woman). She might just be your next PEQA hidden behind last summer’s June issue of Southern Living right there in the dentist office! Stranger things have happened, girl! Trust me!

Talk to her - get to know her - hand her something else to read like the Summer Style Guide - not that we don’t adore SL! Get the picture? Now, go get the PEQA!

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SOCIAL MEDIA

Captions

How to’s for Max engagement & Max results

What does a good Facebook or Instagram caption look like? Well, put simply, a good social media post caption is one that provides context, adds personality, and inspires your followers to take action.

Coming up with good captions can be really, really hard. Should your caption be funny? Serious? Inspiration? Should you use emojis and hashtags? And what about your call-to-action? Decisions! The fact is if you want to be successful on social media, you can’t let your captions become an afterthought! The caption is as crucial as the photo and the call-toaction! They all work together!

to comment, which drives engagement and the magic happens!

Use action words like “start,” “stop,” “build,” “join,” “learn,” and “discover” to prompt responses from readers!

Don’t save your call-to-action for last!

Front-load your captions with important details because after 3-4 lines of text.

Consider turning your call-to-action into a question, using the 5 W’s (who, what, where, when, and why) as a way to encourage your followers to comment!

As we’ve discussed before, the new algorithms tend to favor posts that get a lot of engagement. When a post receives multiple likes, comments, and shares, the algorithm will bump the post up on peoples’ feeds.

Emojis are a great way to catch their eye. They are great for use in CTAs!

It starts with a great photo! That’s your base. Once you have their attention with a great photo, pair it with a great caption and Call-to-Action! This inspires followers

Coming up with good captions might seem hard, but if you want to be successful on social media, it’s important to not let those captions become an afterthought.

Use #Hashtags and @Mentions as a way to connect with and give back to your community.

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BUSINESS TIPS

Hide the

Hide the Hashtags in 4 easy steps!

1. After posting, start a comment 2. Add a period, asterisk, or other symbol each on a separate line 3. Add hashtags all together and post your comment

No problem! Add your hashtags to the first comment on your photo after youâ&#x20AC;&#x2122;ve posted it. Claiming the first comment keeps your caption clear and concise, and helps your followers focus on the words and your message instead of the hashtags, but they are still searchable.

Posting all your hashtags in your first comment makes your post captions look less spammy, keeps your audience invested in the message of your post, and ensures you get all the visibility you can from your hashtags - and your content!

Give it a try! Especially at conference!

#HASHTAGS

When the post appears in the social feed, Not a fan of the sea of hashtags in your all those hashtags will be hidden behind social media post captions? an ellipse (xxx).

#fashion #shopping #splurge #organization #love #Instagood #style

#beautiful #cute #travel #lifestyle #fashionblogger #instalike #food

#amazing #smile #fit #fashionista #wedding #girls #summer

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#streetstyle #stylish #healthy #use #instamood #thirtyonegifts #purse

BUSINESS TIPS

July

The month you wish you had systems in place

Did you know...

80% of sales require 5 follow-up calls after the initial meeting.

44% of consultants give up after 1 follow-up call. #WorkSmarter

We’re known for our Pink Glove Service.

This month, you’re going to be busy with the trip to conference.

How effective is your system for providing Pink Glove Service while you are away?

Do you have a system in place? If not - don’t panic! Here are a few pointers to help you get one setup!

you are in Columbus, they will feel super special to know you were thinking of them during your trip!

Most of all, try to be consistent. Nothing is worse than when you are really great at the follow-up and then they feel as though they don’t matter anymore because they have not heard from First of all, don’t try you in several months. and cram in all your follow-up in one day Create a plan on how - this month or any you are going to stay other. Space it out so in touch and then have that people are not a system in place to inundated with you at help you stick to that first and then you fall plan. Systems mean off the map. Make sure you are automatic — to follow up with them reminders will pop up, more in the beginning, newsletters will go out, but then spread it out over time and don’t phones calls will be feel as though you placed, etc. It’s crucial have to follow-up with to keep things straight! everyone on the same Log the last contact too so you know exactly day. where the conversation Make sure to let people left off. know they’ll hear from you again. This way they expect to see an email or get a message, call, or text from you.

Leverage the “conference reach out”!

Even if you set up the email to go out while

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Follow-up is an ongoing process. Once you get your systems down, you’ll begin to see how they pay off! This is especially true when you are headed out of the office for a few days!

PPPP Product

Plan

Proactive

Prepare

SELLING

The 4 P’s of Direct Sales Know them, use them, and boost your biz!

Who has an area of their business that is party professional after all! Invite people not quite where you want it to be? individually - not with a mass invite.

Reach out to them on a personal level Did you raise your hand? Me too! Nobody and let them know that you want them is perfect and there is always room to to be part of your event. Have fun with improve, right? That’s where the 4 P’s it! Another tip - always have a standing come in. Let’s look at them! shopping link to your own party ready to share at a moments notice! Always!

PREPARE - always be preparing a month or two ahead. You should always actively PRODUCT - Ask people to be product work your business in the present, but testers! Choose three customers and you need to be preparing for the string of ask them to carry something for a week, tomorrows that follow. That’s how retail post photos, tag you, and a do a review works and that’s what we are dealing at the end of the week in your customer with - cycles of planning and seizing our group. It’s a great way to have someone moments! Be ready! else offer up how much they love 31 PROACTIVE - be proactive and invest products and how they use them! This in your business. If the things you have is a super idea if you are going to be out done in the past are not working for of town for a few days. It keeps your you now, mix it up and try new things. customer group engaged and active with Reinvent your approach. Nothing is set minimal time investment from you while in stone. Don’t be afraid to blend several you are away. things that do work together!

So think about an area of your business PLAN - Be a big believer in planning that you need to reinvent and go for it! your own party! If you don’t have a Momma always said your P’s were good party booked - have your own! You’re a for you!

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