Fashion Bible
L’OFFICIEL, A UNIQUE VISION OF STYLE For more than 90 years, L’OFFICIEL has provided access to international fashion flair and elegance as well as the essence of couture and its top talents. Known for its authoritative voice in fashion, arts, beauty, jewellery and lifestyle, L’OFFICIEL is today viewed as the ultimate fashion bible. With its carefully curated pages, L’OFFICIEL is pursuing a dynamic expansion strategy. Its international network comprises 30 international editions under the stewardship of Marie-José SusskindJalou, a key figure in the international fashion scene.
1921
l’officiel PARIS
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L’Officiel de la couture et de la mode de Paris launched the careers of designers including Pierre Balmain, Cristobal Balenciaga, Christian Dior, and Yves St. Laurent; the magazine became “the Bible of fashion of high society”. So L’Officiel was, is and will be, the best partner for elite readers.
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l’optimum
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jalouse
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1999
la revue l’officiel des montres 1000 modèles
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l’officiel voyage
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l’officiel hommes
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l’officiel art
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l’officiel vietnam
L’OFFICIEL VIETNAM With its launch in Vietnam, L’OFFICIEL has become an indispensable point of reference for knowledgeable and relevant insights into the local and international fashion scenes. It aims to support Vietnamese women in finding their own style, expressing this style in a confident manner and drawing inspiration from the latest trends. L’OFFICIEL offers a unique gateway in Vienam to the continually evolving world of fashion and art– with a deep understanding of tradition and innovation. The magazine’s objective is to provide vietnamese readers with the pleasure of exploring the work of both local and international fashion talents and enjoying unique, luxurious experiences!
DNA L’OFFICIEL FOREVER YOUNG 35 MODERN WOMAN STRONG PURCHASING POWER INTERNATIONALLY CONNECTED SENSE OF ELEGANCE HIGH-CLASS LIFESTYLE EUROPEAN CHIC BRAND AS A VIRTUE ORIGINAL BUT NOT MARGINAL
MODE 50%
BIJOUX 15%
BEAUTÉ 15%
FRONT ROW 5%
LIVING 15%
L’officiel
L’officiel
L’officiel
L’officiel
L’officiel
of the total contents
Hommes
of the total contents
Luxe
of the total contents
Beauté
of the total contents
Art
of the total contents
Shopping guide
JANUARY / THE EMERGING FASHION (LOCAL DESIGNERS) Vietnamese making a difference Cool & hip regional people to know
Tailor-made content for brands
FEBRUARY / THE LOVE ISSUE Romance Gift Guide Têt Celebration MARCH / THE FASHION ISSUE + THE BEAUTY SUPPLEMENT The Best of Spring Summer Top Spring Summer pieces to invest Spring/ Summer makeup trend
Direct cooperation for the point of content Exclusive naming sponsorship and wonderful shooting Brand advertorial harmonizing with content
APRIL / THE BODY ISSUE + THE BEAUTY SUPPLEMENT All of the best beauty advices Health issue MAY / THE ACCESSORIES ISSUE Best in Bags, Belts and Shoes Watches & Jewelry Baselworld report JUNE / THE SUMMER FASHION & BEAUTY ISSUE Fit - Beach-ready body Beauty - Suncare, tanning and makeup Travel - Summer’s exotic location JULY / THE CELEBRATION ISSUE (ONE YEAR) Special one year anniversary Pre-Fall trend AUGUST / THE HAUTE COUTURE ISSUE The best of Haute Couture First dip of Fall Winter trends
L’OFFICIEL VIETNAM EDITORIAL CALENDAR We take the commitment to feature more products, more ideas of style than any of our monthly competitors. The magazine is a fashion bible, so any theme is connected to an idea of fasion, lifestyle and art. Commercial thematics is constructed in a creative way by our editors.
SEPTEMBER / THE FALL FASHION ISSUE + THE BEAUTY SUPPLEMENT Big Fashion stories for Fall Winter Traditions and the finest things in fashion Fall makeup trend OCTOBER / THE ART & FASHION ISSUE + L’OFFICIEL HOMMES SUPPLEMENT Cruise collection report The best of Art, Design and Lifestyle Travel & leisure: alternative destinations NOVEMBER / THE WINTER FASHION ISSUE Traditions and the finest things in fashion Perfume Special DECEMBER / THE HOLIDAYS SPECIAL ISSUE (JEWELRY) + SHOPPING GUIDE SUPPLEMENT Gift guide - from fashion, high jewellery to lifestyle and timepieces Celebrating the holiday How to host the best party of the season
THE
PINK
BOOK
THE NEW INTEGRATE MARKETING STRATEGY EVENTS
DISTRIBUTION STRATEGY
Print Media L’OFFICIEL VIETNAM + SUPPLEMENTS BEAUTY, SHOPPING AND HOMMES Digital Media Website E-magazine Mobile phone app Digital video media Social media (Facebook, instagram, pinterest) Events Corporate events Join hands with L’Officiel Vietnam to become the partner and sponsor of our activities. You will take possession in the magnificent temple of art and fashion. L’Officiel afternoon tea Introduce and discuss the hottest fashion and art topics with the key members of our team and KOLS. High-class member We gathered together the most successful leaders in the fashion interests, business interests and art interests.
KEY FIGURES
Frequency : Monthly Circulation : 20’000 copies/month Total print run/year : 240’000 copies
360
DISTRIBUTION PLAN
Newsstands, Bookstores, Supermarket and Convenience stores : 40% Selective distribution (Resorts, coffee shops, beauty salons, spas, showrooms, offices, airport business lounges) : 25% Marketing promotion (Events, workshops, exhibitions) : 10% Subscriptions : 10% Gifts, controlled copies to database : 15%
TARGET READER
80 % women Core age: 25 to 45 years old For a self confident, highly educated, cosmopolite, urban and, most of all, passionate of fashion, high class living and art. L’Officiel Vietnam reader discovers in our pages what she will want tomorrow.
DIGITAL
DEGREE nh thời kinh thá
KINH THÁN H THỜI TRAN G
TẬP 9
Front Row MC KỲ DUY ÊN - YÊU , LÀM VIỆ C VÀ YÊU
Style NHỮNG XU HƯỚNG ĐẸP NHẤ T XUÂN HÈ 2016
trang
tập 10
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Front Row tôi yêu của tôi cơ thể Mode n, tôi là vâ đến từ m! việt na
PRIME POSITIONS RATE (USD) Gate Fold Spread (GF) 6,900 Inside Front Cover Spread (IFCS) 6,900 First DPS 6,800 Second DPS 6,500 Third DPS 6,200 Forth DPS 6,000 Fifth DPS 5,800 Sixth DPS 5,500 Seventh DPS 5,300 Eighth DPS 5,100 Ninth DPS 5,000 Tenth DPS 4,900 Outside Back Cover (OBC) 5,300 Inside Back Cover (IBC) 2,600 Facing Content 1 3,600 Facing Content 2 3,500 Facing Content 3 3,200 Facing Content 4 3,100 Facing Content 5 3,000 RUN OF MAGAZINE 1/2 Page 1,500 Single page 2,600 Double page spread 4,550 CONTENT Single page Advertorial 2,600 Editorial 2,600 Pictorial 2,400 Double page Advertorial 4,550 Editorial 4,550 Pictorial 4,300
Deadline
Booking deadline: the 15th every month. Final artwork deadline: the 18th every month.
Terms and conditions:
The rate is valid from January - December 2016. Frequency discounts only apply for multiple insertions that appear within 12 months of signing the contract. Rates quoted are for basic process colors: Cyan, Magenta, Yellow and Black. Special color requires special charge. Cancellation will be accepted only up to one-month before the publication date. The content and design of all advertisements are subject to the Publisher’s approval. Payment terms are net 15 days from date of publication or VAT invoices issued. Payments are made in US Dollars or Vietnam Dong.
Note:
All prices above are not included of 10% VAT
Prime Positions size(Wxh) usd per week Background 1,430 Top Banner 1900*120 1,050 Leaderboard 960*120 810 Homepage Float 160*700 1,050 Middle Banner 620*90 715 Right banner (rectangle) 300*250 480 Full page Top banner 1900*120 1,430 Floating banner 160*700 Homepage pop up(CPM) 800*500 2,6/CPM TVC (20-second clip broadcast in lofficielvietnam.com) 762 Pre/Post Roll (6 to 8-second before and after L’Officiel video) 762 L’Officiel TV (120-second video produced by L’Officiel) 810 PR article (for 3 days) Max 700 words 480/article Facebook cover photo 851*315 572 Post 1 link + 1 photo 239/post Photo album 1 link + 20 photos (max) 429/album Apps Doesn’t include production price 1,670/app E-newsletter Full letter 1,200/time Top banner E-newsletter Top banner 572 Top banner VIP E-newsletter Top banner 381 Hanoi Office G8, Floor 8, Building B, 96 Dinh Cong Street, Thanh Xuan District Tel: +84 4 3200 5656 - Fax: +84 4 3201 5656| Email: contact@adpress.com.vn HCMC Office 103 Dong Khoi St, 3rd Floor, District 1 Tel: +84 8 3822 7737- Fax: +84 8 3822 7738| Email: contact@adpress.com.vn
usd per montH 4,000 3,000 2,300 3,000 2,000 1,350 4,000
2,150 2,150 2,290
in partnership with
5, rue Bachaumont 75002 Paris, Tel: +33 (0)1 53 01 11 98