TABLE OF CONTENTS
01. INTRODUCTION
Hawai‘i Dementia Initiative
Navigating With Care
02. PROCESS
Word List
Logo Research
Sketches
Development
Elements and Meaning
03. COLOR
Color System
Color Variations
Background Options
04. TYPOGRAPHY
Typeface
Typographic Layouts
Size Variations
05. APPLICATIONS
Signage
Merchandise
Stationery
Digital
HAWAI‘I DEMENTIA INITIATIVE 2024 IDENTITY PROPOSAL01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
HAWAI‘I DEMENTIA INITIATIVE
Hawai‘i Dementia Initiative (HDI) is a program created by the Hawai‘i State Executive Office on Aging (EOA) to address Alzheimer’s Disease and Related Dementias (ADRD). Their mission is to support and embrace those who are affected by dementia along with their families. From early detection to end of life, they strive to provide a better quality of life for all.
Part of this initiative aims to raise public awareness about early signs of cognitive impairments. They also foster a compassionate environment in order to help others navigate through a difficult part of their life.
HAWAI‘I DEMENTIA INITIATIVE 2024 IDENTITY PROPOSAL
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
NAVIGATING WITH CARE
This identity is inspired by the idea of “navigating with care,” taken from traditional wayfaring in the Pacific. Each piece of this logo depicts various navigational tools and techniques that take part in guiding people with dementia in a comfortable direction. It further highlights the importance of communication and cooperation, allowing people to work together to spread awareness of early signs of cognitive impairments.
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
HAWAI‘I
WORD LIST
The first step took in developing the logo was to do research. This process led to the creation of a word list. Word lists serves as an important tool to initiate ideas and provide an in-depth analysis of the topic. Certain words are then highlighted to emphasize its importance. In this case, I picked out a few words that would best fit with HDI’s mission of support and awareness.
Memory Connection Stem
Support
Awareness
Urgency
Embody
Progression Sustain Reflection
Echo
Impact
Resonate Community Identify Quality Life
Hope Prevention Embrace Thrive Detection
Unity
INITIATIVE 2024 IDENTITY PROPOSAL
DEMENTIA01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
LOGO RESEARCH
It is important to know what is out there in order to study other competitors and know how each element forms a coherent meaning for each identity. Logo research of different dementia initiatives and icons also provided me with inspiration on how to approach the design.
HAWAI‘I DEMENTIA INITIATIVE
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
2024 IDENTITY PROPOSAL
SKETCHES
Through my research, I decided to narrow down the idea to navigation as I believe it fits with the message of guiding others through dementia. I did more image research which inspired my initial sketches.
IMAGE INSPIRATION
HAWAI‘I DEMENTIA INITIATIVE
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
DEVELOPMENT
I continued to develop my sketches by vectorizing it in Adobe Illustrator. Through this process, I further refined the details of the logo working towards adding more movement and creating clearer icons that reflects navigation. Highlighted in color is the identity that has been chosen.
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
2024 IDENTITY PROPOSAL
ELEMENTS AND MEANING
GUIDANCE
The North Star symbolizes direction and stability, allowing people with dementia to follow a more comfortable path.
NAVIGATION
Sails illustrate the process of navigating across the sea, similar to how people would find their way through dementia.
SUPPORT
The caregiver provides support for those affected by dementia. It visually portrays unity, collaboration, and stability.
DEDICATION
The Sun and Moon represents HDI’s commitment to assist those in need from early detection to end of life.
PROGRESSION
Waves symbolizes a push forward for a hopeful future and an eventual cure for dementia.
HAWAI‘I DEMENTIA INITIATIVE01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
COLOR SYSTEM
Colors for this identity are based on the ocean and its surrounding view. Supportive blue is taken directly from the sea. It symbolizes the calm nature of HDI, creating a reassuring atmosphere for those affected by dementia. Optimistic orange embodies the color of the sunset, illustrating a warm and encouraging environment. For this identity, it is recommended to use these colors at 100% opacity.
BLUE
RGB: 247/143/51 OPTIMISTIC ORANGE
01. INTRODUCTION 05. TYPOGRAPHY 02. PROCESS 06. APPLICATIONS
COLOR VARIATIONS
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
BACKGROUND OPTIONS
Different background colors can be used with this identity. The main color system should stay the same as it provides enough legibility on both light and dark backgrounds. Though, a black or white version of this identity may be used to optimize contrast within different background colors.
HAWAI‘I DEMENTIA INITIATIVE 2024 IDENTITY PROPOSAL01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR HAWAI‘I DEMENTIA INITIATIVE 2024 IDENTITY PROPOSAL
TYPEFACE
The typeface for this logo is Fira Sans. It is a humanist, sans-serif typeface that was developed to include a wide range of styles and weights while providing legibility. The primary text is set in Fira Sans Semibold while the tagline is set in Fira Sans Condensed Regular.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
FIRA SANS CONDENSED REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
FIRA SANS SEMIBOLD01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
2024 IDENTITY PROPOSAL
TYPOGRAPHIC LAYOUTS
HAWAI‘I DEMENTIA INITIATIVE01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
2024 IDENTITY PROPOSAL
SIZE VARIATIONS
HAWAI‘I DEMENTIA INITIATIVE01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
2024 IDENTITY PROPOSAL
SIGNAGE
HAWAI‘I DEMENTIA INITIATIVE
A. Sign
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS 04. COLOR
MERCHANDISE
HAWAI‘I DEMENTIA INITIATIVE 2024 IDENTITY PROPOSAL
A. White T-Shirt
B. Tote Bag
C. Bucket Hat
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS
04. COLOR
2024 IDENTITY PROPOSAL
STATIONERY
HAWAI‘I DEMENTIA INITIATIVE
A. Letterhead and Envelope
01. INTRODUCTION 05. TYPOGRAPHY
02. PROCESS 06. APPLICATIONS 04. COLOR HAWAI‘I
DIGITAL
DEMENTIA