Working with Lisa and the Listing Game Plan by lisa.karam

PRE-LISTING PRESENTATION

AN INTRODUCTORY DISCUSSION ON LISTING YOUR PROPERTY

PRESENTED BY Lisa

Karam

MY BIOGRAPHY

Lisa Karam is a full-time real estate professional with Summit Sotheby’s International Realty in Ogden Valley, Utah. Born in Bethesda, Maryland, Lisa has degrees in marketing and organizational management from Palm Beach Atlantic University.

Lisa brings 30 years of real estate experience to Summit Sotheby’s International Realty. After a 14year career as an executive in the retail industry in the Washington, DC area, Lisa moved to Northern Utah to develop real estate. She spent nearly 30 years developing and selling real estate in the resort area of Ogden Valley, the home of Powder Mountain and Snowbasin ski resorts, and Pineview Reservoir.

In addition to being a top producing broker, Lisa has earned several elite designations, which allow her to maximize her service to her clientele, including:

ABR - Accredited Buyer Representative: training in representing buyer’s interests exclusively.

CLHMS - Certified Luxury Home Marketing Specialist: Guild Member- Awarded by the Institute for Luxury Home Marketing to brokers who have demonstrated competency in the upper tier market.

RSPS - Resort and Second Home Property Specialist: demonstrating expertise and understanding in buying and selling property in a resort market such as Santa Fe.

Outside of her professional life, she has been extremely active in community affairs. Lisa cofounded the Ogden Valley Business Association and was past Chair of boards of the Ogden-Weber Chamber of Commerce, The Ogden-Weber Convention and Visitors Bureau, the Ogden Valley Land Trust board, the Weber County Tourism Tax Advisory Board and the Ogden Valley Adaptive Sports board.

Lisa and her husband Walt are avid skiers and sailors and exemplify all the aspects of living the Ogden Valley Lifestyle.

WHY LIST WITH ME?

ACCESS TO SOTHEBYSREALTY.COM

Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property, regardless of area or price point, will be up front and center on this exclusive website.

TRANSPARENCY AND REPORTING

Each week, I will communicate with you about your property’s market position and potential buyer feedback. Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.

MARKETING

Summit Sotheby’s International Realty has Utah’s only in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our awardwinning approach to real estate marketing.

ACCESS TO NOTEWORTHY CLIENTELE

A clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans.

BRAND POWER

The powerful Summit Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Summit Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers.

LISA IS ONE OF THE BEST AGENTS WE HAVE EVER WORKED WITH. SHE’S INTUITIVE, KNOWLEDGEABLE, EXPERIENCED AND EXTREMELY RELIABLE. SHE WALKED US THROUGH THE PROCESS AND FOLLOWED UP WITH US ON A REGULAR BASIS. IN FACT, COMMUNICATION WAS PROBABLY HER STRONGEST POINT. I HIGHLY RECOMMEND LISA AS A TOP NOTCH REALTOR. SHE WILL NOT DISAPPOINT YOU WITH HER PROFESSIONAL REAL ESTATE SERVICES.

JAMES H.

WHAT MY CLIENTS HAVE TO SAY

There are REALTORS ® and REALTORS ®, but I was fortunate enough to find the best to list and sell my mountain home in the Ogden Valley. Lisa Karam is an exceptionally professional person dedicated to fulfilling the expectations of her clients. I my case I was often traveling abroad for long periods entrusting Lisa to keep me appraised of all showings, feedback and follow up on a timely basis, which she did. At the time of my listing, it was a buyer’s market, my property was high end custom built with cost/ sq. ft. considerably higher than similar size properties in the area, but with Lisa’s knowledge and negotiating expertise we were able to finalize a sale at a realistic price with what were well thought out tactical contract stipulations. I would not hesitate to recommend Lisa.

HOWARD S.

We sold our family cabin in Huntsville, Utah. I personally feel that Lisa is the premier real estate agent for the Ogden Valley. She lives in the area and knows it well. There are issues with many homes and property in the Ogden Valley (property disputes, Radon tests, etc.). There are also many things that need approval of the Huntsville Planning Commission. Lisa has connections with people to turn to for assistance and help. I would recommend her to anyone wanting to sell their property.

ALAN S.

After choosing Lisa to list our home, we were immediately impressed with her professionalism and knowledge. We had a unique property with some interesting challenges. Lisa had some fantastic ideas to show the property to its best. We also decided to use Lisa to list another property after the original was sold, and were also happy with the experience. Highly recommended!

ATHENA S.

Highly professional, effective, and personable agent...in every way! I would highly recommend hiring Ms. Karam. She sold my rental property and led me through a tough negotiation and inspection process.

JOHN J.

MY MARKETING PLAN

PRIOR TO PUBLISHING LISTING

• Professional photos taken

• Listing documents signed

Shoot video/matterport, if applicable

IMMEDIATELY AFTER LISTING

• Property on local multiple listing service

• Feed property to top real estate websites

Key and keybox installed

Signage ordered

• Preliminary title report ordered

• Identify where buyers in the area come from

FIRST WEEK AFTER LISTING

• Flyer/brochure prepared and ordered

• Set up on online traffic reporting

• Set up on photography reporting

• Send out syndication email

Prepare open house ads, if applicable

Prepare newspaper/magazine/digital ads, if applicable

• Call all agents with listings in the area

EVERY 30 DAYS AFTER LISTING

• Call all agents with listings in same price range

Update comparative market analysis to confirm price is accurate

• Review comparative market analysis with seller

Review marketing plan with seller

• Consider price change adjustment

• Contact showing agents with new price

• Schedule and hold a new open house, if applicable

AS NEEDED UNTIL ACCEPTED OFFER

Send out online marketing pieces for the home

• Contact seller with feedback from showings

Qualify calls as serious vs. curious

Present offers with seller’s net proceeds

Skillfully negotiate and represent client

AFTER ACCEPTED OFFER

Verify and submit paperwork to brokerage

• Monitor contract

• Send seller’s disclosure forms to buyer

• Verify deposit of buyer’s earnest money

• Schedule settlement at title company

Assist seller in transferring utilities

Schedule buyer home inspection and appraisal

• Coordinate with buyer’s lender and title companies

ONE WEEK AFTER CLOSING

• Check-in with clients

• Ask for feedback to improve service

Ask for feedback on marketing plan

Ask for referrals/testimonials

PREPARING YOUR HOME TO SELL

GENERAL AREAS

• Clean the entire house and remove clutter (vacuum, mop, clean all counter tops and wash windows)

• Keep all lights and lamps on, and be sure to turn on under-cabinet lights and other decorative lights

• Replace all burned out light bulbs

• Light bulbs should be the same color

Keep ceiling fans off for the duration of the photo shoot

• Televisions and computer screens should be off for the duration of the shoot

• Open all blinds and window coverings (unless undesirable view)

• Shutters should be open to expose the maximum amount of window but should not be drawn up completely

• If your property has views that can be seen from the interior, be sure to clean all windows and remove screens if possible

Remove as many personal and family photographs as possible

• Remove small rugs to show flooring

FRONT EXTERIOR

• Close garage doors

• Remove cars from driveways and front curb

• Tidy landscaping and remove clutter (cut, mow, rake, hide toys, etc.)

• Remove empty planters

• Remove hoses

Place trash cans inside garage or shed

BACK EXTERIOR

Clean and sweep patio

• Straighten and clean outdoor furniture

• Remove or replace faded outdoor cushions

• Remove toys

• Clean pool and remove automatic pool cleaners

• Turn on all pool and any water features

• Remove hoses

• Remove trash cans

• Hide pool toys and equipment

KITCHEN

• Clear counter tops of non-decorative items

Remove all refrigerator magnets and decorations

• Hide garbage cans in pantry or closet

• Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle

• Remove distracting over-cabinet decorations

• Remove napkins, paper towels, spices, oils

DINING ROOM

Clear, dust and polish table

Feature one centerpiece that adds color and contrast to the room

• Straighten and evenly space chairs

• Remove child seats or booster chairs

LIVING ROOM

• Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys)

• Declutter the fireplace mantle

• Fluff and straighten furniture pillows

• Remove toys and electronics

• Hide all wires

MASTER BEDROOM

• Make bed, straighten bed skirts and fluff pillows Iron or press linens

• Remove all personal non-decorative items from night stands

• Remove electronics and wires

• Remove clutter from dressers and other surfaces

• Remove family photos

• Clean under bed

SPARE ROOMS

• Remove names and family photos from walls

Remove posters, logos and stickers

• Remove any trash cans and laundry bins

• Clean under the bed

• Make beds

• Remove or organize toys

BATHROOMS

• Clean bathroom (clean mirror, counters, straighten towels)

Remove all personal items

Remove all non-decorative items (soap, toothbrushes, medications, etc.)

• Close closet doors

• Remove shampoo, soap, wash cloths, etc. from bathtubs and showers

Remove and hide toilet paper roll

• Remove used towels

• Remove rugs and floor mats

PETS

• Hide pet bowls in garage or closet

• Hide pet toys and beds in closet

• Keep pets in a hidden crate or outside

• Clean pet waste and toys out of backyard

The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.

OUR TEAM

OVER SUPPORT

FAQ'S

WILL WE SAVE MONEY BY LISTING OUR PROPERTY OURSELVES?

Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.

WILL YOU CUT YOUR COMMISSION?

No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property?

CAN WE LIST FOR ONLY 30/90 DAYS?

In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so that you are included in Utah’s award-winning real estate publication, Collections Magazine. This signature magazine drives qualified buyers from Utah and our key feeder markets.

IS IT BETTER TO USE A FRIEND IN THE BUSINESS?

In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.