Issuu

inside the company

Founded in 2006 as Liquified Creative, the agency initially offered creative and web design services that supported the efforts of various regional agencies, public relations firms, and non-profit organizations.

Since then, it has grown to become a full-service integrated advertising agency with offices in Annapolis, Maryland and Sarasota, Florida. The agency consists of three main departments, of which encompass all service lines.

Liquified works across a wide range of local, regional, and national clients with varying aims and ambitions. Our passion for excellence is reflected in our portfolio, boasting a collection of prestigious awards and accolades from industry-leading organizations. These acknowledgments serve as a testament to our unwavering commitment to surpassing expectations.

mission & vision

MISSION

At Liquified, we believe that every brand has a unique story to tell. Our mission is to bring those stories to life in ways that are imaginative, authentic, and unforgettable.

VISION

Our vision is to harness a future where our clients’ brands are not just successful, but iconic; celebrated for capturing hearts and minds, all while driving meaningful change in the world.

To achieve this, we are committed to staying on the cutting edge of industry trends, constantly pushing the boundaries of what’s possible. We will continue to foster a culture of creativity, collaboration, and lifelong learning, where our team is empowered to take risks, experiment, and grow.

awards

BROADCAST + TELEVISION

• 2022 Telly Award - Bronze - The Arc Central Chesapeake Region“Are You Ready to Take Flight” - Recruitment for Online Commercials

• 2021 Davey Award - Silver - The Arc Central Chesapeake RegionAdmissions Video General - Charitable/Non-Profit for Online Film and Video

• 2021 Communicator Award - Potter Burnett Law - Website DesignAward of Distinction

• 2021 Communicator Award - American Breast Cancer Foundation –Social Media - AutoNation Paid Social Advertising Campaign - Award of Excellence

• 2021 Communicator Award - Annapolis Plastic Surgery - “Culture Video”, Award of Excellence

• 2020 Communicator Award - The Arc Central Chesapeake Region“Beyond a Job” - Campaign and Video

• 2020 Telly Award - Bronze - National Capital BBQ BattleLocal TV General - Entertainment

• 2020 Telly Award - Bronze - National Capital BBQ BattleLocal TV General - Events

• 2020 Hermes Award - Gold - The Arc Central Chesapeake Region“Beyond a Job” - Video

• 2019 Marcom Award - Gold - Leadership Anne Arundel“Igniting Leadership” - Non-Profit

• 2019 Marcom Award - Platinum - “We Are Liquified Creative”Brand Video

• 2019 Marcom Award - Gold - National Capital BBQ BattleTelevision (Broadcast + Cable)

DIGITAL

• 2023 W3 Award - Silver - First Tryon Advisors - Website Redesign

• 2022 Marcom Award - Gold - Military Bowl Foundation –Website Redesign

• 2022 Webby Awards - Honoree - NPSOA - Websites and Mobile

• 2021 Hermes Award - Gold - LHAAMC Foundation - Website Overall, Non-Profit

• 2021 Hermes Award - Gold - NPSOA - Website Overall, Electronic Media/Interactive

• 2021 dotCOMM Award - Gold - American Breast Cancer Foundation –Web Design and Development - Non-Profit Website

• 2021 dotCOMM Award - Honorable - Potter Burnett LawLegal Website

• 2020 dotCOMM Award - Platinum - Aronson Capital Partners - Website

• 2020 Hermes Award - Platinum - Aronson Capital PartnersWebsite Overall

• 2019 Hermes Award - Gold - Wye River Group - Website Overall

• 2019 Hermes Award - Gold - New Energy Equity - Website Overall

• 2019 Hermes Award - Gold - Hyper - Website Overall - Small Business

• 2019 Hermes Award - Gold - Furniture Link, Website Overall, Product

• 2018 Hermes Award - Platinum - Potter Burnett Law - Website Overall

• 2018 Hermes Award - Gold - LHAAMC, Denim and Diamonds Website

• 2018 Hermes Award - Gold - Hyper - Website, Product

• 2017 Web Award - Gold - Potter Burnett Law - Legal Website

• 2016 Creativity Awards - Coronado DC Condominiums, Website

INTEGRATED + MULTI-CHANNEL MARKETING CAMPAIGNS

• 2023 Communicator Award - Decaro Auctions International “The Pirate House: Sarasota, Florida” - Campaign + PromotionalAward of Distinction

LEADERSHIP + COMMUNITY

• 2022 Daily Record Reader Rankings - Best Advertising Agency/Best Media Buying + Best PR Firm + Best Digital Marketing Firm

• 2021 Hometown Hero Award - Annapolis Gives - AACo Chamber of Commerce

• 2021 Communitas Awards - Annapolis Gives - Excellence In Community Service and Leadership in Skills-based Community Service

• 2021 Daily Record Reader Rankings - Best Advertising Agency + Best Media Buying + Best Marketing Firm

• 2020 Daily Record Reader Rankings - Best Media Buying + Best PR Agency

PRINT + DESIGN

• 2023 Indigo Design Award - Silver - Annapolis Pride Parade + Festival - Poster and Brochure Design for Social Change

• 2023 Indigo Design Award - Gold - Annapolis Pride Parade + FestivalMerchandise Design for Social Change

• 2020 Muse Award - Silver - ABCF - Kona Pink Packaging

• 2019 Hermes Award - Gold - Anne Arundel Chamber of Commerce –Legislative Program, Guide

• 2019 Hermes Award - Gold - Smiths Detection - Infographic

• 2018 Hermes Award - Platinum - MDQI - “25 Years of Building Quality”

• 2018 Hermes Award - Gold - Chesapeake BaySaversLegislative Summit

• 2018 Hermes Award - Platinum - Potter Burnett Law - Ad Campaign

• 2016 Creativity Awards - Goodstone Inn & Estate - Direct Mailer

OUR KEY DIFFERENTIATOR

Challenge why ?

We feel that there is a lack of independent creative design and marketing agencies, but plenty of digital marketing firms, social media agencies, PPC managers, Squarespace developers, HubSpot managers, and freelance designers that became certified by Canva.

Agencies today lack the creative talent they need to brainstorm and execute ideas, the experienced marketers that have worked in the trenches, the in-house web developers needed to create custom solutions, or the communications experts hungry to reinvent the wheel. Small shops are popping up everywhere, or larger agencies are becoming absorbed by holding companies.

The challenge is simply the integrity of the industry as a whole.

Solution

We exist because our founder became aware of the challenge at hand after experiencing it first hand.

The solution was to open an agency that firmly believes that the true power of brand expression lies not only in insightful and creative ideas but also in the direct collaboration between our team and our clients.

Larger agencies and design firms are missing the ability to work in an agile and adaptive manner. Creative gets stale, campaigns become misguided, and communication suffers.

We understand the importance of bridging the gap between clients and creatives, and to do so, we make sure that every member of our team is equipped with the experience necessary to effectively concept, develop, implement, and evaluate. We don’t outsource, and we only work with industry partners that share the same philosophy as we do.

Results

Liquified has embraced agile marketing methodologies, fostering close collaboration between cross-functional teams and clients to develop creative solutions. This unique approach empowers us to outshine the competition, providing us with the agility to out-think, guide, and respond to client needs more effectively than the sprawling agency networks or the small shops that show up for a reason and a season.