Agency Credentials

AGENCY

U P D A T E D

CREDENTIALS

M A Y

2 0 2 5

inside the company Founded in 2006 as Liquified Creative, the agency initially offered creative and web design services that supported the efforts of various regional agencies, public relations firms, and non-profit organizations.

Since then, it has grown to become a full-service integrated advertising agency with offices in Annapolis, Maryland and Sarasota, Florida. The agency consists of three main departments, of which encompass all service lines.

Liquified works across a wide range of local, regional, and national clients with varying aims and ambitions. Our passion for excellence is reflected in our portfolio, boasting a collection of prestigious awards and accolades from industry-leading organizations. These acknowledgments serve as a testament to our unwavering commitment to surpassing expectations.

PRESENT DAY Today, we have rebranded as Liquified Agency, a full-service advertising agency and strategic communications firm. Collectively, we embark on a relentless pursuit of creativity and excellence, crafting unforgettable work that captivates audiences, ignites imaginations, and drives tangible results for our clients.

We believe that great ideas deserve uncompromising execution, and we know that our team is vital in achieving this. That’s why our growth must always remain intentional, avoiding any compromise surrounding the integrity of our guiding principles.

As an agency that understands the transformative power of effective communication, we recognize the significance of cultivating enduring partnerships. We collaborate closely with our clients, delving deep into their brand ethos, aspirations, and unique selling propositions, in order to create concepts, campaigns, and solutions that not only resonate but also generate unparalleled returns on investment.

At our agency, we are more than creators; we are storytellers, crafting narratives that inspire, compel, and provoke action. In a world where mediocrity is commonplace, we stand as an incubator of creative solutions and curator of successful brands, aiming to help our clients connect with their audiences on a deeper level that sustains brand loyalty.

Above all, we are passionate about helping our clients succeed. We approach every project with a collaborative, client-centric mindset that drives our awardwinning design, public relations, web, and strategic marketing services.

mission&vision MISSION

At Liquified, we believe that every brand has a unique story to tell. Our mission is to bring those stories to life in ways that are imaginative, authentic, and unforgettable.

VISION Our vision is to harness a future where our clients’ brands are not just successful, but iconic; celebrated for capturing hearts and minds, all while driving meaningful change in the world.

To achieve this, we are committed to staying on the cutting edge of industry trends, constantly pushing the boundaries of what’s possible. We will continue to foster a culture of creativity, collaboration, and lifelong learning, where our team is empowered to take risks, experiment, and grow.

our leadership Shawn Noratel

Caitlin Wiggins

Russell Livermore

Founding Partner + Creative Director

Director of Marketing + Public Relations

Web Services Manager

what we do BRANDING

MARKETING

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BRAND STRATEGY + MESSAGING

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SOCIAL MEDIA + CONTENT MARKETING

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BRAND DEVELOPMENT

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ADVERTISING + INTEGRATED CAMPAIGNS

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BRAND BOOKS + STYLE GUIDES

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STRATEGY + POSITIONING

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WEBSITES + DIGITAL ENGAGEMENT

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MULTIMEDIA PRODUCTION

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CREATIVE SERVICES

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CREATIVE SERVICES

PUBLIC RELATIONS

WEB + DIGITAL

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MEDIA RELATIONS

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UI/UX WIREFRAMING + PROTOTYPING

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CRISIS COMMUNICATIONS

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FRONT-END + BACK-END DEVELOPMENT

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EVENT MARKETING + MANAGEMENT

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MANAGED HOSTING SERVICES + SECURITY

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BRAND STORYTELLING

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E-COMMERCE WEBSITES

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SOCIAL MEDIA + CONTENT MARKETING

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SEARCH ENGINE OPTIMIZATION

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EMAIL MARKETING DESIGN + DEVELOPMENT + MANAGEMENT

partnerships WE FEEL LIKE PROUD PARENTS

We love winning for our team and our clients — but we’re also honored to have a cool collection of marketing industry accolades and industry partners.

PARTNERSHIPS

AFFILIATIONS

awards BROADCAST + TELEVISION

DIGITAL

• 2022 Telly Award - Bronze - The Arc Central Chesapeake Region “Are You Ready to Take Flight” - Recruitment for Online Commercials

• 2023 W3 Award - Silver - First Tryon Advisors - Website Redesign • 2022 Marcom Award - Gold - Military Bowl Foundation – Website Redesign

• 2021 Davey Award - Silver - The Arc Central Chesapeake Region Admissions Video General - Charitable/Non-Profit for Online Film and Video • 2021 Communicator Award - Potter Burnett Law - Website Design Award of Distinction • 2021 Communicator Award - American Breast Cancer Foundation – Social Media - AutoNation Paid Social Advertising Campaign - Award of Excellence • 2021 Communicator Award - Annapolis Plastic Surgery - “Culture Video”, Award of Excellence • 2020 Communicator Award - The Arc Central Chesapeake Region “Beyond a Job” - Campaign and Video • 2020 Telly Award - Bronze - National Capital BBQ Battle Local TV General - Entertainment • 2020 Telly Award - Bronze - National Capital BBQ Battle Local TV General - Events • 2020 Hermes Award - Gold - The Arc Central Chesapeake Region “Beyond a Job” - Video

• 2022 Webby Awards - Honoree - NPSOA - Websites and Mobile • 2021 Hermes Award - Gold - LHAAMC Foundation - Website Overall, Non-Profit • 2021 Hermes Award - Gold - NPSOA - Website Overall, Electronic Media/Interactive • 2021 dotCOMM Award - Gold - American Breast Cancer Foundation – Web Design and Development - Non-Profit Website • 2021 dotCOMM Award - Honorable - Potter Burnett Law Legal Website • 2020 dotCOMM Award - Platinum - Aronson Capital Partners - Website • 2020 Hermes Award - Platinum - Aronson Capital Partners Website Overall • 2019 Hermes Award - Gold - Wye River Group - Website Overall • 2019 Hermes Award - Gold - New Energy Equity - Website Overall • 2019 Hermes Award - Gold - Hyper - Website Overall - Small Business • 2019 Hermes Award - Gold - Furniture Link, Website Overall, Product

• 2019 Marcom Award - Gold - Leadership Anne Arundel “Igniting Leadership” - Non-Profit

• 2018 Hermes Award - Platinum - Potter Burnett Law - Website Overall

• 2019 Marcom Award - Platinum - “We Are Liquified Creative” Brand Video

• 2018 Hermes Award - Gold - Hyper - Website, Product

• 2019 Marcom Award - Gold - National Capital BBQ Battle Television (Broadcast + Cable)

• 2018 Hermes Award - Gold - LHAAMC, Denim and Diamonds Website • 2017 Web Award - Gold - Potter Burnett Law - Legal Website • 2016 Creativity Awards - Coronado DC Condominiums, Website

INTEGRATED + MULTI-CHANNEL MARKETING CAMPAIGNS • 2023 Communicator Award - Decaro Auctions International “The Pirate House: Sarasota, Florida” - Campaign + Promotional Award of Distinction

LEADERSHIP + COMMUNITY • 2022 Daily Record Reader Rankings - Best Advertising Agency/Best Media Buying + Best PR Firm + Best Digital Marketing Firm • 2021 Hometown Hero Award - Annapolis Gives - AACo Chamber of Commerce • 2021 Communitas Awards - Annapolis Gives - Excellence In Community Service and Leadership in Skills-based Community Service • 2021 Daily Record Reader Rankings - Best Advertising Agency + Best Media Buying + Best Marketing Firm • 2020 Daily Record Reader Rankings - Best Media Buying + Best PR Agency

PRINT + DESIGN • 2023 Indigo Design Award - Silver - Annapolis Pride Parade + Festival - Poster and Brochure Design for Social Change • 2023 Indigo Design Award - Gold - Annapolis Pride Parade + Festival Merchandise Design for Social Change • 2020 Muse Award - Silver - ABCF - Kona Pink Packaging • 2019 Hermes Award - Gold - Anne Arundel Chamber of Commerce – Legislative Program, Guide • 2019 Hermes Award - Gold - Smiths Detection - Infographic • 2018 Hermes Award - Platinum - MDQI - “25 Years of Building Quality” • 2018 Hermes Award - Gold - Chesapeake BaySavers Legislative Summit • 2018 Hermes Award - Platinum - Potter Burnett Law - Ad Campaign • 2016 Creativity Awards - Goodstone Inn & Estate - Direct Mailer

why

OUR KEY DIFFERENTIATOR

?

Challenge We feel that there is a lack of independent creative design and marketing agencies, but plenty of digital marketing firms, social media agencies, PPC managers, Squarespace developers, HubSpot managers, and freelance designers that became certified by Canva.

Agencies today lack the creative talent they need to brainstorm and execute ideas, the experienced marketers that have worked in the trenches, the in-house web developers needed to create custom solutions, or the communications experts hungry to reinvent the wheel. Small shops are popping up everywhere, or larger agencies are becoming absorbed by holding companies.

The challenge is simply the integrity of the industry as a whole.

Solution We exist because our founder became aware of the challenge at hand after experiencing it first hand.

The solution was to open an agency that firmly believes that the true power of brand expression lies not only in insightful and creative ideas but also in the direct collaboration between our team and our clients.

Larger agencies and design firms are missing the ability to work in an agile and adaptive manner. Creative gets stale, campaigns become misguided, and communication suffers.

We understand the importance of bridging the gap between clients and creatives, and to do so, we make sure that every member of our team is equipped with the experience necessary to effectively concept, develop, implement, and evaluate. We don’t outsource, and we only work with industry partners that share the same philosophy as we do.

Results Liquified has embraced agile marketing methodologies, fostering close collaboration between cross-functional teams and clients to develop creative solutions. This unique approach empowers us to outshine the competition, providing us with the agility to out-think, guide, and respond to client needs more effectively than the sprawling agency networks or the small shops that show up for a reason and a season.

“Our marketing and advertising programs are precisiontargeted, and work within a specific time frame. It has been a pleasure to work with Liquified [Agency], we find their team to be highly qualified.”

— Daniel DeCaro, DeCaro Auctions International

what our clients are saying “Since we started exclusively using Liquified for our assets, they’ve really upped our game.”

— Katherine Mele, American Breast Cancer Foundation

“Liquified truly represent our brand and has always operated and felt like a part of our team.”

— Allen Tubis, National Capital BBQ Battle

“Liquified has a vested interest in their clients’ success.”

— Lee Maynard, Five Star Physicians

“Providence is thrilled to launch its new brand. Our branding work followed a strategic planning process and has been a significant project involving stakeholders across the organization.

We have been so happy to partner with Liquified [Agency] to bring our vision for the future of Providence to life through our new logo, colors, and name that make up the Providence brand.”

— Karen Adams-Gilchrist, Providence’s President and CEO

client sneak peek

FANS FIRST

Work Samples

D E C A R O A U C T I O N S I N T E R N AT I O N A L

SELLING A MULTI-MILLION DOLLAR VIEW

MARYLAND HALL FOR THE ARTS

A CREATIVE APPROACH TO A MILESTONE ANNIVERSARY

H M 2 B U C K F O R H O P E F O U N D AT I O N

FIGHTING FOR JUSTICE

A M E R I C A N B R E A S T C A N C E R F O U N D AT I O N

HIGH ENERGY PARTNERSHIPS

FISH FOR A CURE

MAKING A SPLASH IN FUNDRAISING FOR CANCER SURVIVORSHIP

Any Questions?

CONTACT US

Shawn Noratel Founding Partner + Creative Director shawn@liquifiedagency.com 410.949.5954

Caitlin Wiggins Director of Marketing + Public Relations caitlin@liquifiedagency.com 410.271.8240

L i q u i f i e d A g e n c y. c o m @LiquifiedAgency