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MARKETING C O N S U LTAT I O N


CONTENTS ABOUT RE/MAX HOMES AND ESTATES .................................................................................................... 5-4 OUR MISSION, VISION, AND CORE VALUES ........................................................................................... 6-7 THE POWER OF A GLOBAL BRAND ........................................................................................................... 8-9 THE RE/MAX COLLECTION ...................................................................................................................... 10-11 COMMITMENT ........................................................................................................................................... 12-13 MARKETING YOUR PROPERTY .............................................................................................................. 14-15 1 | PROFESSIONAL PHOTOGRAPHY ....................................................................................................... 16-17 2 | LISING YOUR PROPERTY ..................................................................................................................... 18-19 3 | WEBSITES ................................................................................................................................................ 20-21 4 | TARGETED ADVERTISING WITH ADWERX .................................................................................... 22-23 5 | SOCIAL MEDIA ........................................................................................................................................ 24-25 6 | BRANDING ............................................................................................................................................... 26-27 7 | PRINT ADVERTISING ........................................................................................................................... 28-29 8 | UNIQUE MARKETING OPPORTUNITIES ......................................................................................... 30-31 OVERVIEW ................................................................................................................................................... 32-33

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ABOUT At RE/MAX Homes and Estates, Lipman Group, our agents have unrivaled access to a global network of 115,000+ qualified agents and distinctive properties around the world through our affiliation with the luxury division of the #1 brand in real estate, The RE/MAX Collection. Owner, Larry Lipman, is committed to honoring our legacy and 30 year reputation for excellent service in our local markets. Our dedication to remarkable marketing and the highest level of customer service will continue to elevate us beyond the extraordinary.

LARRY LIPMAN Owner 4


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OUR VISION, MISSION, & CORE VALUES Our Vision Our vision is to lead the evolution of real estate by representing our company with sophistication and serving our clients with integrity, while leading a life of abundance.

Our Mission Cultivating and nourishing the life you have to create the life you want.

Core Values innovation • culture • expertise • transparency • reputation • technology • details

Sophistication

Integrity

Abundance

We stand for dignity and class while using education and experiences, as we serve our clients, families, community, and world.

We stand for honesty and upholding strong moral principles, as we serve our clients, families, community, and world.

We believe there is enough business and success to share with others, so we embrace collaboration, as we serve our clients, families, community, and world.

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THE POWER OF THE GLOBAL RE/MAX BRAND. Middle Tennessee welcomes more international buyers, becoming more and more diverse. Who else is better prepared to serve our market than the leader in global home sales? Over 115,000 RE/MAX agents across the globe bolster the company’s presence in over 100 countries and territories. We have created the perfect pairing of local connections and a global marketing reach. The website global.remax.com is viewable in over 40 languages, translating list pricing in nearly 60 currencies. With an average of 800,000 available properties displaying on the website and recording 3.2 million views in 2017, global.remax.com has become an international hub for buyers. Purchases by international buyers accounted for 214,885 of the residential properties in the United States last year. Let’s ensure your home is present in the global market. We are dedicated to connecting people and properties around the world.

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100+

3.2 Mil+

115,000

No. 1

Countries and

$102.6 Bil

Views on

of Homes Purchased

Agents

in Global

Territories

global.remax.com

by Foreign Buyers

Worldwide

Home Sales

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THE RE/MAX COLLECTION

Fine Homes & Luxury Properties

The RE/MAX Collection offers sophisticated services to affluent homebuyers and sellers around the world. This RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training and distinctive marketing tools to RE/MAX agents so they can better serve luxury clients. RE/MAX Homes and Estates, Lipman Group stands among the RE/MAX elite Collection offices. We specialize in luxury real estate, however we excel in all ranges of the market with a belief that “luxury is an experience, not just a price point�. In addition, our affiliation suggests that our agents sell approximately 50% more luxury properties than the average agent. We are the luxury experts in the community, marketing The RE/MAX Collection to the most proper and highest degree.

To qualify for inclusion in The RE/MAX Collection property marketing, homes must be at least twice the average listing price in the zip code.

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COMMITMENT Let’s build a winning relationship.

We believe in working with you throughout the entire process from start to finish, and providing you with comprehensive, high-quality service. Our commitment... is to execute responsibilities in accordance with your transactions, including complete disclosure, loyalty, and accountability in line with the Tennessee Realtors Association code of ethics. Additional commitments include: • Research the market • Provide updated market reports • Transparent communication at all times • Negotiate on your behalf • Recommend professional service providers Your commitment... partners you with the most diligent and capable of real estate professionals - and access to one of the most sophisticated and expansive marketing powerhouses available.

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MARKETING

We understand the unique value of a property and can offer a customized marketing plan that will provide the attention and exposure your property deserves.

1. PROFESSIONAL PHOTOGRAPHY

92 % of buyers use the internet to search for property. Be sure your property makes an amazing first impression.

2. POST YOUR PROPERTY ON MULTIPLE LISTING SERVICE (MLS)

In addition to listing your home on the MLS, we launch your property to dozens of websites & media partners.

3. WEBSITES

With over 90 million visits in 2017, remax.com is 1 of 4 high-traffic company websites your property will be featured on.

4. ADWERX

Ever looked at something online and had ads from that company follow you? We can do this for your property.

5. SOCIAL MEDIA

Social media can be a valuable tool when selling a property. Facebook ads can target a specific type of buyer.

6. BRANDING

By partnering with the Number 1 brand in real estate, we protect our brand recognition when marketing properties globally.

7. PRINT ADVERTISING

We’ve partnered with some of the best Nashville print publications so your home will receive maximum exposure.

8. UNIQUE MARKETING OPPORTUNITIES

Stunning property brochures, dynamic email campaigns and more, our marketing team has you covered!

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PROFESSIONAL PHOTOGRAPHY 1

What is professional photography?

Professional photography does not include any shots by the real estate agent or any photos taken on an iPhone. The photos only come from a professional photographer so we can give buyers the best view of your home. Did you know that listings with professional photos/video sell for more money? Not only that, but they sell quicker. Did you know that 92 % of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. This isn’t only about homes ranging above $1 million; this applies to all homes at all pricepoints. Keep in mind that with so much research performed online, a good photo can get a homebuyer through the door. Did you know that first impressions are essential? If homebuyers aren’t sold on the images that they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. Professional photography can help a buyer connect positive emotions with the property.

We think high-quality professional photography is a key factor in selling a home.

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2 LISTING YOUR HOME Once we have the professional photos ready to go, your property will be listed on the Middle Tennessee Multiple Listing Service, also known as the MLS, and we don’t stop there. RE/MAX has an automated listing syndication system that feeds your property to all the top websites, such as Zillow.com, Realtor.com, WSJ.com, and more. Feeding your listing directly from the MLS to third party websites ensures accuracy and web visibility. The RE/MAX system for listing syndication allows us to add additional writing to the property description and more photos on your property, if needed. This feature is great for every listing, but especially useful for luxury listings with stories to tell and numerous features to highlight. Presenting your listing properly online is vital, which is why we work with you to understand all the unique features of your home. To better understand your home, we offer a home book for you to fill out and share with us. With a clear understanding of all your home has to offer, a captivating written description and amazing photography, your home will be more likely to capture the attention of a potential buyer.

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3 WEBSITES lipmanhomesandestates.com

theremaxcollection.com global.remax.com

remax.com

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4 ADWERX Have you ever looked at a something online and noticed ads from that company or product following you around on the web? Adwerx will do just that - marketing your home to people browsing real estate related websites and showing them your ad – even once they’ve left those sites! Adwerx puts your listing where people spend their time, on Facebook and hundreds of other top websites. By targeting ads to the right location – either near the listing or in the zip code of your choosing – your property can be seen by the right people. Pretty cool, huh? Let’s work with technology to find a buyer for your property.

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FIND ADWERX ADVERTISEMENTS ON PAGES LIKE: Target.com Countryliving.com Evite.com Pgatour.com Mlb.com 247sports.com Sports.yahoo.com Kayak.com

Hgtv.com Housebeautiful.com Athome.tv Yahoo.com Youtube.com Huffingtonpost.com Cnn.com Abcnews.com

Usatoday.com Foxnews.com Espn.com Washingtonpost.com Nbcnews.com Cbslocal.com Realtor.com Homes.com

Msn.com HomeFinder.com Weather.com Accuweather.com Startribune.com Worldnewsandwire.com Financearea.net Wallstcheatsheet.com

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Videography

Captivating Photos

Facebook Ads

RE/MAX SOCIAL MEDIA FOLLOWERS

134,900

86,400

18,200

93,900

457,300

8,000

48,800 *As of April 2018

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5 SOCIAL MEDIA It’s all visual. People are inherently visual beings, which explains why Facebook prioritizes posts with photography over basic text posts. Professional photography plays a HUGE role in marketing your home online. With 92% of buyers looking online for properties, you want your home to be represented in the best light possible with captivating photos and property videos. Drone photographs and video have become an important tool for real estate.

Advertising Our marketing team is committed to employing the most current social media advertising tools. Facebook ads can reach hundreds of potential buyers. Facebook and Instagram ads can be aimed at the buyers who are most interested in your property by targeting their location, household income, interests, age, and much more.

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6 BRANDING Consistancy is key.

Consistency is key when marketing across our global network, and fosters effective brand recognition. As the Number 1 brand in real estate, RE/MAX takes branding initiatives seriously. Our listings in London, Rome, Miami, and in Middle Tennessee receive the same industry-leading marketing efforts‌and the same immediately identifiable RE/MAX logos.

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our media partners THE RE/MAX COLLECTION

SOPHISTICATED LIVING

NFOCUS

YOUR WILLIAMSON

LUXURY HOMES MAGAZINE

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7 PRINT ADVERTISING A plan to successfully market your home includes a combination of powerful interactive and print marketing efforts to generate additional consumer interest both locally and globally. We partner with some of the best Nashville publications to ensure that your property is advertised around the Nashville area to the right clientele. Our local advertising consists of full page ads in the first 20 pages of the publication. We offer co-op advertising our agents, allowing them to buy a portion of our company full-page ad or two-page spead advertisement. We work to ensure print advertising is effective and affordable in some of Nashville’s most exclusive publications. These are a few of the ways RE/MAX Homes and Estates, Lipman Group differs from other companies.

Examples of our local advertising

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8 UNIQUE MARKETING OPPORTUNITIES Property Brochures & Postcards With high quality templates that can be customized to your individual needs, we can develop a property brochure for every home. These can be shared on for sale signs, at open houses and more so that prospective buyers see your home in its best light. In addition to the property brochures, we develop beautiful postcards that can be mailed out to the surrounding area. Online Magazine Using elegant online magazines, our marketing team offers a high quality, monthly digital magazine for each real estate agent featuring all their current listings. Luxury properties listed over $750,000 qualify to be featured in an exclusive e-magazine. E-magazines flip just as a print magazine and can be shared on social media and through e-blasts with your agents’ sphere list and the Middle Tennessee Realtors. E-blasts Our team takes your marketing to the next level, developing digital email campaigns of your home that your agent can send to their sphere and share with our list of over 12,000 Middle Tennessee Realtors. With an engaging description of your property and professional photos, our e-blasts start the selling process off on the right foot.

Our marketing team ensures your property will be beautifully presented.

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Online Magazine

E-blast

Property Brochure

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OVERVIEW We understand that every property is unique. This is why we tailor a custom marketing plan that will provide the most effective exposure your home deserves. We are more than just agents. As REALTORS, we thrive on navigating the buying and selling process, taking each opportunity to educate our clients and ensure they make their best decisions. Behind the scenes, we work to make sure the purchase and sale of your home is as easy as possible. • Provide exposure to your property locally, nationally and internationally • Add your property to remax.com, which drives over 90 million visits a year • Host open houses when your listing is active to drive further awareness per request • Provide you with marketing reports summarizing the traffic your listing received online • Provide you with a copy of all advertising per request • Preview your property to all interested agents • Inform you of responses and inquiries relating to your property • Provide regular updates on comparable properties in your area (sales, new listings) • Consistent communication and follow up every step of the way

We are here to serve you. Professional Photography • List on MLS • realtor.com • zillow.com • global.remax.com • remax.com • theremaxcollection.com • lipmanhomesandestates.com • ADWERX Professional Videography • Social Media • Print Advertising • Email Blasts • Property Brochures • E-Magazines • Postcards • Transparent Communication • Market Reports

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Marketing Consultation  
Marketing Consultation