listingyourhome
THE KEYS YOU NEED TO SELL WITH CONFIDENCE FROM START TO SOLD
Your home deserves more. The life you envision begins with the right agent guiding you through every step of the home-selling process with originality, authenticity, integrity, and great care I understand that your home deserves more because it is more than just a physical space It's where you've created warm memories and celebrated special milestones It's where the phrase "make yourself at home" comes to life
When the right time presents itself to sell your home and begin the next chapter in
the life you envision, the process alone can feel overwhelming. It can be an emotional journey, and it's understandable that you may feel hesitant. Rest assured that together, we can navigate the process with ease We'll outline clear expectations and create a winning strategy so that you aren't left in the dark
From start to 'sold,' I will be your guide in finding the right buyers, negotiating the best terms, and creating a smooth and stress-free closing.
-AnnMann
why choose re/max
RE/MAX agents lead the way.
In a transaction that can often be complex – especially when the housing market is tough – a RE/MAX agent can serve as a guide from the start Armed with data and local expertise, these proactive housing experts are trained to see everything – including what others don’t It comes with the territory for a brand whose agents help hundreds of thousands of families buy and sell their homes each year.
RE/MAX agents hold your hand.
Like a pacesetter in a marathon, a RE/MAX real estate agent can ensure the homebuying or selling process moves at just the right speed. An agent can help share information when needed (to avoid that “drinking from a fire hose” feeling), keep sellers on a realistic path, and serve as a support system while all parties work toward the same goal: a successful transaction Deep knowledge and innate ability shouldn’t come as a surprise: RE/MAX leads the industry in professional designations and has more Certified Residential Specialists than anyone else
RE/MAX agents make it happen.
It’s true – every 30 seconds, a RE/MAX agent helps someone find their perfect place. A winning mindset and the ability to problem solve doesn’t hurt either when it comes to successfully closing real estate transactions For sellers who entrust RE/MAX agents with connecting them to the services and professionals they need, they know firsthand how RE/MAX agents can help keep the transaction moving and the end goal in sight
A G E N T S have been recognized and voted by the consumer a s t h e
MOST TRUSTED REAL ESTATE AGENTS in the industry for years running
No one ever said real estate was easy. In fact, especially since March 2020, most homebuyers and sellers have probably muttered a much different sentiment. But here’s the good news - even though the real estate market can be overwhelming, complicated, and downright unpredictable, you have a RE/MAX real estate agent ready to help you through the journey of ‘for sale’ to ‘sold’
Yes, without the right real estate agent (or any real estate agent at all), a lot of things could go wrong. But with me as your agent, a lot of things will go right.
more than your “local realtor”
My office, RE/MAX Homes and Estates, works with both buyers and sellers and keeps an upto-date funnel of interest. In addition, Middle Tennessee welcomes more and more international buyers, quickly becoming a magnet for relocating businesses and individuals alike Who else is better prepared to serve our market than the leader in global home sales?
As an affiliate of RE/MAX, I have fostered the perfect pairing of local connections and a global marketing reach, which means my buyer network is extensive And if that isn’t enough, I am also part of The RE/MAX Collection RE/MAX’s luxury sector where I am aligned with the highest quality real estate professionals in the industry
My hope is that this gives you peace of mind as we step into the sales process together and get your home on the market.
TERRITORIES
650,000+
RE/MAXLISTINGS
140,000+
RE/MAXAGENTS
ann mann
AnnwasborninBethesda,Maryland ShelivedinVirginia untilgoingofftocollegeattheUniversityOfKentucky She majoredineducationandbecameateacherinLexington, Kentucky Afterfouryearsofteachingelementaryschool, AnnmovedtoNashville ShecontinuedhercareerinMetro NashvilleschoolsandlivedinherfirsthomeinBrentwood Whileteaching,Annreturnedtocollegetoachieveher Master’sDegreefromVanderbiltUniversity
Afterseveralyearsofeducation,Anndecidedtofollowher passionforrealestate Shegrewupwithafatherwhobuilt severalhomesandwiththehelpofhermother,whowas involvedininteriordecorating Whileraisingtwodaughters, AnnreceivedherRealEstateLicenseandbecameaRealtor forCrye-LeikeinNashville
Shesoonrealizedthejoyandgreatfeelingofhelpingothers achievetheirdreamoffindingtheirnewhomesinNashville andallthesurroundingcounties Afterafewyears,Ann movedontoRE/MAXElite,wheresheachievedmany awardsforheraccomplishmentsinrealestate Atthesame time,sheraisedherfamily,volunteeredinseveralcharitable organizationsintheNashvillearea,andwasamemberof NAR,TAR,GNAR,andCPS
Whennotsellinghomesorfindinghomesforbuyers,Ann lovesspendingqualitytimewithherfamilyand grandchildren Withherloveoftheoutdoors,awalkat RadnorLakeisveryrelaxingandrewardingforheratthe endoftheday Anysparetimeshehas,Annlovestofind herselfonthegolfcourseorintheyardworkinginher flowergardens Reading,watchingmovies,goingto concerts,andjustenjoyingbeinghome,cookingdinnerfor familyandfriendsaresomeofherinterests Travelingand searchingforthatspecialantiquehasalsobecomea cherishedhobbyforAnn
Withagreatattitudeandpersonality,Ann'sgoalistomake hermarkintheRealEstateworldatRE/MAXHomesand Estates,LipmanGroup,byhelpingothers
DESIGNATIONS:ABR,CPS
the value of a REALTOR®
1 2 3 4 5
On average, FSBO homes take 19 days longer to sell than homes listed with an agent EFFICIENCY
PROFIT
The typical FSBO home sold for, on average, 40% less than agentassisted home sales
EFFECTIVENESS
36% of sellers attempted a FSBO sale before turning to an agent.
TRUST
92% of homes in the US are sold using an agent or a broker.
EXPERIENCE
90% of buyers would use their agent again or recommend their agent to others.
Vision
Passionately helping all live the life they envision
Mission
To operate with originality, authenticity, and integrity while continuing to utilize my years of experience in operations, sales, professional development, and marketing
Core Values
Integrity, Expertise, Culture, Differentiation, Reputation, Excellence
My Full-Service Support Team
I come to you equipped to offer what I believe you and your home deserve cutting-edge resources and technology, as well as access to a full-service marketing team prepared to tailor a winning strategy for showcasing and selling your home
Additionally, I have worked diligently on your behalf to develop a network of industry professionals who support my business. From preferred lenders to your checklist handyman, I have you covered!
My Pledge To You
To strive to be honorable and to abide by the Golden Rule
To strive to serve well my community, and through it, my country
To abide by the REALTORS'® Code of Ethics and to strive to conform my conduct to its aspirational ideals
To act honestly in all real estate dealings
To protect the individual right of real estate ownership and to widen the opportunity to enjoy it
To seek better to represent my clients by building my knowledge and competence
the sales process timeline
Answer These Questions Before We Begin:
(1.) What is your moving timeline?
(2.) What do you believe your home is worth?
(3.) What are some of the features in your home that you have enjoyed the most?
REALTOR®Consultation
Our journey begins with a thorough consultation to understand your vision for selling your home and for us both to establish a sales timeline and a pricing strategy
YourPre-ListingChecklist
Getting a home “ready for the market” looks different for every seller After analyzing your home, I - your trusted advisor - will guide you through a checklist of to-do’s that will ensure a smooth sales process
ProfessionalPhotos
After your home is prepped for the market, I will get professional photos taken of the home to make sure it is positioned to garner maximum online reach.
ListingYourHome
Once your home is listed on the Multiple Listings Service (MLS), it will syndicate to all “real-estate marketplace” websites, including RE/MAX.com, Zillowcom, Redfincom, Realtorcom, and more This ensures that whatever platform potential buyers are utilizing, your home is visible
MarketingYourHome
During this process, my professional marketing team will step in and develop a winning strategy for selling your home I will work with them directly to bring in buyers and interested parties
ScheduledShowings
A showing is typically set up between the listing and the selling agent However, I utilize a service called Showingtime to schedule appointments With their online portal and fully staffed call center, no showing requests are ever missed
ProfessionalNegotiations
There are several points of negotiation within a real estate transaction After an offer is made on your home, we will then have the opportunity to counter and begin the negotiation process Getting to this point is an exciting and often nerve-racking timedon’t worry, I am an expert and I’ve got your best interest in mind
Inspections
Once you have an agreed upon contract, most buyers opt to have a home inspection During this point in the process, a licensed inspector will some to your home and provide the buyer with a comprehensive report about the condition of your home This can trigger a new negotiation process as we work to come to an agreement on what repairs will need to be completed prior to closing
Appraisal
For a lender to fund potential buyers, it will require an appraisal to assist in determining the value of the property as collateral against their loan The buyer’s lender will typically order the appraisal This is built in as a safety net to make sure that the price of the home is a fair reflection of its actual value Pricing correctly and negotiating contract terms that will satisfy an appraisal contingency is an integral part of how I will help you have a successful outcome
We did it! Your next chapter begins!
CHECKLIST
Cleaning & prepping your home can increase its value by 3% to 5%. Following my simple room-to-room checklist could be the difference in you hitting that magic net gain.
Tidy the pantry Kitchen
Remove personal accessories
Clear off all counters (paper towels, toasters, etc)
Living Room
Remove personal accessories
Declutter, including furniture if needed
Wipe down windows
Bedrooms
Remove personal accessories
Remove 30% of all items in the closets
Replace bright bedding with neutral tones if possible
Bathrooms
Remove all personal accessories, toiletries, and hygiene products
Deep clean the toilets, sinks, tubs, showers, and floors
Upgrade to simple neutral towels that look and smell fresh
Trim all bushes and mow the lawn
Rake and even gravel
Remove pet accessories if possible Back Yard
Tidy all toys and outdoor accessories
Front Entry
Sweep the front porch and add a fresh welcome mat
Plant potted flowers
Trim and mow the lawn regularly
Misc. Details Throughout
Remove personal accessories
Wipe down all blinds
Touch up any drywall or paint
Wipe down baseboards
Tips to Keep in Mind:
Trust your senses. Is what you see clean & organized? Is there an odor? Garbage? Carpets? Be sure to air out your home
Don't hide clutter. A tidy house gives the impression of it being larger
Keep your home showing-ready. When you leave, make sure it is in selling condition and that all pets are taken care of
professional photography
There is so much truth in the saying, “You never get a second chance at a first impression.”
When it comes to listing your home, the photos potential buyers see online act as your home’s first impression and, oftentimes, their deciding factor on whether they want to see it in person
Once you have completed your pre-listing checklist, we will deploy options for staging - if needed Then, I will have my trusted photographer come in and shoot your home, capturing every detail that makes your home special and attractive Great photos can mean the difference between a home that sells quickly and a home that sits on the market longer than it should.
HOME TO SELL
How a home is priced directly impacts the volume of potential buyers that a home attracts This is the pricing structure pyramid I use to illustrate the power of properly pricing homes. The market value of your home is determined by a Comparative Market Analysis (aka CMA) The CMA summarizes the pricing of homes similar to yours that have sold or are on the market in your area I will make appropriate adjustments to the “comps” to come up with a suggested market value for your home
Pricing well above value:
Closes off a pool of buyers that have set limits on their search
Pricing at value:
Triggers a sense of urgency in the buyer to act immediately and not let "a deal" pass by
Pricing well below value:
Opens up buyer concerns about what might be wrong with the home
Source:ZillowListingData
professional marketing
My Marketing Team
Rooted in strategic positioning, consistent and relevant messaging, and innovative design and distribution, my marketing team is equipped and ready for action.
When you hire me as your REALTOR®, you get a full team of professional marketers analyzing your home and developing a straightforward course of action that will attract buyers and generate interest
My Winning Strategy
Every home is unique, and that means every marketing strategy should be as well! However, there is a single principle that rings true across the board: a “winning marketing strategy” is fully immersive, meaning that your ideal buyer should see your home multiple times across a mix of many media channels My team’s vast menu of marketing opportunities means that we will accomplish just that through print and digital platforms
Email Marketing
With a premium system, my team will develop custom email campaigns for advertising your home and distribute to 10,500+ buyer’s agents
Print Marketing
A mixed media approach means that we create print materials to spotlight your home through brochures, flyers, postcards, and so much more
Social Media Advertising
To maximize exposure, your home will be featured on my company’s social media accounts. I also offer the opportunity for paid social media ads
Print Advertising
Being a well-connected REALTOR® comes with many benefits to my clients, including placements in highly esteemed local publications
Targeted Web Ads
For each home I list, I guarantee a two-week digital ad (minimum 4,000 impressions) that places the home online in front of active local buyers.
Open House Collateral
My multi-media approach extends to Open Houses with feature sheets and custom magazines that leave a lasting impressions on guests.
Content Marketing
Every home has a story I have content writers/marketers prepared to write your home’s story on my company’s blog and drive traffic to it
Digital Advertising
I have aligned with several digital publications to offer my clients digital ads, content pieces, and exclusive features on high-traffic websites
Open House Advertising
A successful Open House does not happen by accident I am prepared to draw in buyers through digital, social media, and print advertising.
listingyourhome
MIXED MEDIA APPROACH
In addition to this marketing mix - as a RE/MAX Collection Agent - I am also able to offer you premier materials and resources for premier homes, including advertising in publications like Kingdom, Unique Homes, Mansion Global, and Wall Street Journal
my marketing menu
AUTOMATIC MARKETING
Top-GradeProfessionalPhotography
DigitalExposureontheLipmanGroupWebsite
DigitalExposureonRE/MAXcom
DigitalExposureonRE/MAXGlobal
PropertyVideoExposureontheLipmanGroupWebsite
PropertyVideoExposureonLipmanGroup'sYoutubePage
SocialMediaPropertyFeatureonAllLipmanGroupSocial MediaPlatforms
SocialMediaPropertyVideoReelonAllLipmanGroupSocial MediaPlatforms
Two-WeekTargetedInternet/SocialMediaCampaign(4,000impressionsguaranteed)
PropertyWebsiteDesignedtoFunnelLeads
MARKETING
BY REQUEST
ComingSoonE-blast
JustListedE-blast
NowAvailableE-blast-WeeksAfterBeingListed PriceImprovementE-blast
InclusioninCompanyOpenHouseE-blast
CustomSocialMediaGraphic
FeaturedListingBlogPost ListingAnnouncementDirectMailer
PropertyFlyer
PropertyFeatureSheet
Two-PagePropertyBrochure
Four-PagePropertyBrochure
AdditionalWeeksofTargetedInternet/SocialMediaCampaign
Custom-DesignedZipcodeTargetedAdforFeederMarkets
NASHTodayDigitalAdvertisingOpportunities
NegotiatedbytheLipmanGroupMarketingTeam
NfocusDigitalAdvertising
WebsiteAds
EditorialNewsletterInclusion
ExclusiveEmailCampaign
StyleBlueprintDigitalAdvertising
RealEstateSponsoredArticle
SBWeekendFeature(Distributedto31,000-32,000 Subscribers)
WebsiteAds (12,500ImpressionsGuaranteed)
DigitalExposureonMansionGlobal (US listingisover$1million)
LipmanGroupLoungeTelevision ListingFeaturewithQRCodeTracked bytheLipmanGroupMarketing Team
E-MagazineE-blast FeederMarketE-blast
SocialMediaFeaturedListingStoryon LipmanGroupSocialMediaPlatforms
LipmanLoungePosterAdvertisement
CustomListingMagazine
LuxuryHomeMagazineCo-OpPrint Advertising
LuxuryHomeMagazineDiligtal Advertising
SubmittedSocialMediaListing Feature
SubmittedSocialMediaTour
NationalHomepageFeature On-SiteSocialMediaContent
transitioning to ‘sold’
The transition from a buyer’s agent writing an offer to a successful closing requires professional negotiation. To fully understand what this process entails, I have included for you the 13 main points of negotiation in a standard real estate transaction.
Negotiating a real estate transaction goes far beyond agreeing on the purchase price These points can significantly affect the overall terms and outcome of the deal for both you and the buyer
Negotiating these points effectively for both parties requires a good understanding of the real estate market, the specific property in question, and the priorities of both the buyer and seller A skilled real estate agent can be invaluable in navigating these negotiations
KEY POINTS OF NEGOTIATION
The most obvious point of negotiation, where the buyer and seller agree on the final sale price of the property.
7.ClosingDate
When the transaction will officially close and the property will change hands. Flexibility on this can be a significant bargaining chip.
Items such as appliances, fixtures, and furniture that may or may not be included in the sale Sometimes, specific items can be part of the negotiation
Who covers various closing costs can be a point of negotiation. This includes title insurance, escrow fees, notary fees, transfer taxes, and more 3.FinancingContingencies
Terms regarding the buyer's ability to secure financing, including specific types of loans, interest rates, and the time frame for obtaining a loan commitment
9.LeasebackAgreements
In cases where the seller needs more time to vacate, a temporary leaseback agreement can be negotiated to allow them to stay in the home for a specified period after closing
10.RepairCredits
Instead of making repairs before the sale, the seller might offer a credit to the buyer to handle repairs themselves after the purchase
Agreements on how to handle findings from the home inspection, including repairs, credits, or adjustments to the sale price This may also include negotiations over who pays for necessary repairs.
Who will pay for the buyer's and lender's title insurance policies, which protect against title disputes
The provision of a home warranty plan by the seller to cover repairs of appliances and systems for a certain period after the sale.
Details about the escrow process, including the choice of escrow and title companies
Conditions related to the appraisal of the property, ensuring the home is valued at or above the agreed purchase price for financing purposes
The timeline for removing contingencies related to financing, inspection, and appraisal, affecting how long the buyer has to meet certain conditions before the sale can proceed
V A L U E
T H E
U Y E R ’ S A G E N T
O F A B
Education:
Providing crucial insights into the local market, inventory, pricing dynamics, processes, forms, contingencies, inspections, financing, closing costs, local customs, and potential challenges A buyer who has consulted with and retained a buyers agent is prepared for the process
Advice, Insight & Ongoing Consultation:
Addressing a plethora of real estate matters, offering guidance on property details, pricing, neighborhoods, HOA rules, and other buyer queries
Access & Availability:
Being perpetually available to respond to buyer needs, whether it’s answering questions, showing properties, or addressing urgent concerns While there are costs to marketing a listing, a buyer's agent often incurs “costs” with the sheer amount of time it takes to get a buyer to the closing table.
Research & Tracking Down Information:
Thoroughly investigating property details, regulations, covenants, restrictions, budgets, and other critical information
Offer Preparation/Negotiation:
Meticulously ensuring all details in the offer process align logically with contract timelines and contingencies Skillfully navigating negotiations between buyers and sellers to establish mutually agreeable terms
Inspections & Repairs:
Coordinating and managing property inspections, addressing repair issues, and ensuring a smooth process. Confirming repairs are completed and scheduling any walkthroughs or secondary inspections needed to satisfy the repair amendment
Appraisals:
Monitoring the appraisal processes to comply with contract timelines and addressing any valuation or condition issues
Managing the Transaction:
Proactively overseeing various aspects of the transaction such as delivery of escrow funds, coordinating with title companies, lenders, and other involved parties Monitoring performance deadlines and guiding buyers through meeting those deadlines
Managing the Closing:
Ensuring all necessary keys, access cards, and prope details are provided to the buyer while addressing a last-minute issues.
Not only do buyer’s agents play a crucial role in the real estate transaction, but they also benefit you as a seller by providing expertise and support to prospective buyers
From their initial search to the final closing, these agents actively educate their clients on what to expect and what is reasonable given current market conditions Buyer’s agents work hard to prevent their clients from becoming overwhelmed and walking away from the home of their dreams.
In 2023, about 89% of homebuyers purchased their home using a real estate agent or broker, according to the National Association of Realtors® (NAR).
our next steps forward
My hope is that you will leave our initial meeting with clear expectations, a complete understanding of the home sale process, and total confidence that I will guide you every step of the way.
I know that this is about so much more than a real estate transaction (selling fast for top dollar), and I plan to treat it that way. While I cannot promise that there won’t be bumps in the road, I can assure you that with me as your REALTOR®, I will do my best to help you avoid unnecessary delays, overcome unique situations, and create a smooth and stress-free closing day.
You can expect regular communication from me and I will expect honest communication from you It’s time for you to begin the next chapter in the life you envision Together, we can get you there
