Visit your page regularly and look for new posts and comments on those posts. Review activity on your photos and status updates to understand what your viewers, friends, or group members are interested in or looking for. Make sure to respond positively to all comments and posts and maintain a professional demeanor.
Provide Value The 80/20 rule. Make it a rule to publish 80% original content that provides value to your followers and no more than 20% promotional content. Promotional content includes selling your products or services, sales and promotions, posting about how great your Customers find your business (unless your clients post it directly on your wall), showing your work or portfolio, your sales and sponsoring accomplishments, etc. Original content might be a related article, beauty blog post, video, makeup trend, etc. Keep in mind that original content should still be relevant to your SeneGence business.
Relevant Content Provide a mix of content related to your products or services. All too often we see pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic! Think about what others may gain from the content you share and you are sure to have positive results of users that keep engaged with you on Facebook. Try to teach them something new or share a fact others will benefit from. Make your posts exciting and informative so people want to read them! Beauty tips or a new LipSense recipe you created would be great examples of relevant content on your page. Or a “wow” post, like a photo of you exiting the pool with your makeup still intact, might just give a fan a reason to contact you to learn more.
What’s In It for Them? Whenever you post to your page, remember that your page visitors want to know “what’s in it for them”. Be mindful of the content you post on your page to make sure you provide value to your visitors and fans. Most Facebook users like pages to:
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SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved