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New Distributor Training Manual Volumes 1 – 4 Getting Started

Doing Business With Book to Build Planning to Win & Time and Business Management Social Media & Cause Marketing


PREFACE Welcome and Congratulations! I am very happy you have decided to join us to share products that really work and a career that really works at SeneGence International. Please know I, the entire SeneGence family of staff members around the world and your SeneSisters (fellow Distributors), particularly your Upline sponsor and Upline Crown Princess, are here to assist you in any way we can to help you build your business to match and to exceed your desires and your dreams.  When speaking to new Distributors about their new found SeneGence career, they usually ask questions such as: »» “How much can I expect to earn an hour?” »» “How much money can I expect to make in my spare time per week?’ »» “How many hours per week does it ‘really’ take to be successful?” »» “How long will it take to earn a car?” »» “What is a realistic amount of time before I can expect my first commission check?” »» “How many people do I need to offer this opportunity to?” »» “How many Demos do I need to plan for?” »» “How many Demos, events, street fairs, and local women’s expos should I participate in?” My answer is always another series of questions: “It depends; how much are you willing to work and how much do you really want to make? Are you working for short term gains or for long term security? Are you planning on building an organization you can leave for your children? You decide. What you need to succeed is all here. All you need do is learn it, implement it and live a life of your dreams.” On the initial pages of this manual, you are provided a New Distributor Check List and Basic Business Set-Up List that you can use as a quick reference to help you set up your new SeneGence business. We’ve already sent an e-mail to your Upline Sponsor notifying them you have joined SeneGence. You should have received a welcome e-mail from SeneGence with your Distributor ID, Back Office log in information and important details about your Upline with their contact information. If you have not received this information, please contact us at the corporate office so we can ensure we have what you need. If you have yet to hear from your Sponsor, please contact him/her so they may begin to help you get started on your road to success as an Independent SeneGence Distributor. Your Upline is your direct link to your local training events and will supply pertinent information that will help you begin to flourish in your new business endeavor.

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In this manual I’ve attempted to address many of the essential components Distributors usually need to attend to grow a stable and profitable business. Some of the information is explained in great detail; while some not so detailed, as it may be better stated in the noted SeneGence publication. In time, please become familiar with the information and education contained within the contents of these SeneGence publications: »» Beauty Book »» Beauty Book Distributor Guide »» Distributor Glamour Demo Guide (Detailed How To Conduct Varied Demonstrations) »» Product Knowledge Manual »» SeneBlends Beauty Guide (Cosmetic Application and Blending Instruction) »» Distributor Hand Book (Business Reference Guide) »» Distributor Policies and Procedures »» SeneU Workbook »» Glam & Gloss Workbook »» ManaGence Manual (Field Leader ManaGence Royalty) »» Million Dollar Lips (Story of Joni and SeneGence)

A personal note of thanks to our Field Leader Distributors who lent a hand in writing this manual, as I have used some of the trainings they’ve written for their Downline Distributors within the content of these pages: Queen Jeri Taylor-Swade Crown Princess Sheila Young Crown Princess Leanne Avant Crown Princess Melanie Forrest Crown Princess Carol Douglas Crown Princess Cathy Hoolihan Lady Karole Lewis Royal in Waiting Kelly Robertson Royal Katie Sevenants Royal Kaylen Young Royal in Waiting Pamela Bennett Maiden Laurie Weinberger Distributor Barbara Harrington Royal in Waiting Deb Sell Maiden Lynn Couch Duchess Leta Greene

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SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved


Your future is now in your hands and you can become as you so desire by defining what you want and moving towards the end goal with consistent daily efforts towards that end.

Choose to live life in love and abundance and then work for it! I know you can! Love,

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New Distributor Check List The following list will help new Distributors through the initial steps of setting up their independent business with SeneGence International. Now that you have become a SeneGence Distributor you should have already: »» Received your Distributor ID number and Password to log into your Distributor Back Office via e-mail from SeneGence. »» Contacted your Upline for training and to schedule a Launch Demo. »» Selected a SeneSential Training Package found in Distributor Back Office or on Distributor Application Form. »» Order a Glamour Demo Kit (GDK) or Lips Kit found in Distributor Back Office on Supply Order form or on Distributor Application Form. Next, attend to the following: »» File for your DBA license for a business name with SeneGence (If applicable). »» Apply for a resale number and complete a SeneGence Resale Certificate (found in Distributor Back Office) and send the form and a copy of your Resale Certificate to SeneGence (found in Distributor Back Office). »» Complete an application for a SeneSite online in your Distributor Back Office; choose name; upload a professional picture; choose payment options; save information. »» Turn on the online Customer Direct Order (CDO) option (if so desired). (US only) »» Set up credit card processing for the merchant account for on line sales through SeneSite (and CDO in US only). »» Order business cards, labels, and other personalized materials (link found in Distributor Back Office); choose SeneSite name and url before ordering and include that name on your cards. »» Order SeneDerm and SenseCosmetics products at a level to maximize profits and to qualify for the 50% level discount and the Fast Start free products (see Product Order Form and Fast Start in your Distributor Back Office and Initial Sample orders are available on line in Distributor Back Office>Order>Initial Sample Orders). »» Register to attend SeneU or complete training at seneuonline.com within your first thirty days. »» Sponsor a friend to begin a SeneGence Business with you and earn a SeneSharing Lip Pin and 25 $eneBucks within your first thirty days. »» Schedule in your calendar times to attend SeneGence weekly online training webinars and conference calls and their numbers and passwords for entry. (See weekly Sentiment e-blast and event calendar). »» Locate trainings and SeneSentials Training Meetings in your area (refer to event calendar and monthly SeneScenes Newsletter). »» Schedule time to watch the Glamour Demo DVD and Company History DVD. »» Listen to the Product Knowledge audios and other SeneInspirational CDs you received in selected SeneSential Training Packages. Once all of the above tasks are completed, you are fully prepared to start your career as a successful SeneGence Independent Distributor!

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Basic Business Set-Up Use this list of items as a quick reference guide to ensure you are attending to more details that will ensure you thrive in your business: »» Ensure the outgoing message attached to the phone number you are going to use as your business contact line sounds professional. »» Organize professional workspaces in your home office and online. »» Read recommended motivational books and listen to motivational tapes in car whenever possible. »» Open a business checking account. »» Order a dedicated credit card for your SeneGence business. »» Make sure you are receiving communication from SeneGence via e-mail. If not contact info@SeneGence.com with your email address and a request to be put on the email blast list. »» Locate trainings and SeneSential Training Meetings in your area. »» Consider organizing your Customer base using either Customer relation management database software or your SeneSite. »» Purchase or put together Distributor Paks; Potential Distributors; Hostess; New Distributor; Partner for Profits, etc) Carry with you at all times. »» Sign all Distributor Applications on the back of your SeneGence Beauty Books with your name and ID number. Always carry Beauty Books. »» Create a “warm” list using Circle of Influence Contact List Form (refer to last chapter of this manual) and start calling your contacts to enthusiastically share your new business with them. »» Schedule Demos to show products to family and friends for practice purposes and ask family and friends for referrals. »» Join in any conference calls and webinars held by your Upline Sponsor or Crown Princess. »» Become familiar with SeneGence Customer Receipts– use the Customer check list for your records. Note on the receipts facts you’ve learned about the Customer – you are starting a relationship with them (kids/ages/careers/ their “wish list” of products; birthday; anniversary – for possible calls to husbands or family members with notice of “wish lists”). Also note if you gave them a Potential Distributor, Hostess, or Partner for Profit Pak. File receipts alphabetically in a three-ring binder until your system is devised. »» Learn how best to monitor and build your inventory see (Chapter Four in this manual). »» Establish a 2-4-8 system for follow-up reorder, booking, and sponsoring Customer care telephone calls. »» Always ask for referrals when making a follow- up telephone call. »» Plan Your Work & Work your Plan Determine how many Demos do you schedule a week for how much in earnings per week and how many new Downline Distributors you will sponsor each week for how much in commission income each month?). »» Wear stripes of brightly colored LipSense and various other products on your hand everyday (LashSense mascara or EyeSense liner swipe also calls attention to your hand). »» Wear LIP jewelry earned or purchased or SeneGence Logo Charm Holder – They are great conversation openers.

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Mission Statement

To empower women around the world with a career that really works using products that really work. SeneGence is dedicated to the success of its Distributors by supporting our network of Distributors with the highest standards of ethics, products, and technologies available, as well as promoting the concept and execution of SeneSynergy! Sene Synergy: To abundantly empower others to promote success and growth, and in doing so, reenergizing your own!

Evolution of SeneGence SeneGence is a privately owned, network marketing company that is in the business of developing and selling personal care products through an independent sales network. In April of 1999, SeneGence opened with only 6 colors, a gloss and a remover. LipSense, liquid lip color was its premier product.   SeneGence now has a complete cosmetic color line, skin care, body care, hair care and boutique items. The company will utilize its unique ingredients and technologies for further development of new, cutting-edge products for our Distributors to sell. Expansion into the international market began with the opening of Canada in November 2001, and has continually expanded it’s products and opportunity to women around the globe ever since. Through the efforts of Founder, CEO and Chairwoman, Joni Rogers-Kante and the organization of Independent Distributors, SeneGence has become a recognized international leader in the cosmetics industry.

SeneGence Is Committed To Technology SeneGence is committed to the on-going development of products utilizing our exclusive patented technology that has revolutionized women’s cosmetics.

Integrity SeneGence is committed to conducting business at the highest standards of integrity and ethics, striving to always do the right thing to support our Distributors.

Opportunity SeneGence is committed to providing individuals—of all walks of life—an equal and lucrative opportunity to enhance their quality of life.

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SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved


Growth SeneGence is committed to providing a positive personal and professional growth opportunity.

Fun SeneGence is committed to promoting positive experiences and relationships. Let’s all have fun and enjoy life!

Corporate Contact Information SeneGence International Opened Its Corporate Headquarters April 29, 2000 In Newport Beach, California.

Corporate Contact Information SeneCare hours for SeneGence USA and Canada are Monday through Friday, 8:00 a.m. through 5:00 p.m. Pacific Standard Time. SeneGence International USA 19651 Alter Foothill Ranch, CA 92610 USA PHONE (949) 521-6161 FAX (949) 521-6166 info@SeneGence.com SeneGence International Canada 8561 Commerce Court Burnaby, BC V5A 4N6 PHONE (949) 521-6161 FAX (949) 521-6166 info@SeneGence.com SeneGence International Australia 1/1 Strathaird Rd. Bundall, QLD 4217 PHONE 1800LipSense FAX 08 9350 1156 australiainfo@SeneGence.com

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Getting Started | Volume 1

TABLE OF CONTENTS

I. GETTING STARTED  Distributor Policies and Procedures Independent Contractor Status Distributor Liability Insurance Coverage (US only) Distributor Product Replacement Program (US only) Social Security and Federal Tax I.D. (US) Resale Certificate (US Only) Distributorship Requirements How much money do I have to invest to become a Distributor? Starter Kits (Optional) Distributor Training Packages Let the Fun Begin with Demos

II. YOUR SENEGENCE BACK OFFICE Your SeneGence Back Office

III. PLACING PRODUCT ORDERS Inventory to Sell and Display Suggested Retail Price Product Order Discount Schedule Ordering Product at Wholesale or PV for Resale Commission Payout Calculations Placing Your First Online Order Optional Ordering Procedures Suggested Supplies and Tools for Demo –ing Customer Direct Ordering (CDO) Program (US Only) How do my Customers obtain my Distributor ID Number? 8

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12 12 12 13 13 14 14 15 15 15 16 16

17 17

25 26 26 26 27 28 30 30 31 32


Demo Drop Ship Program (US Only) AutoShip Orders (US Only) & Commissions New Distributor Fast Start Program  SeneSharing

IV. BUILDING INVENTORY Building Inventory Inventory Build Typical Selling Scenario Inventory Tracking Money Management

V. EARNING SALES INCOME Selling at Suggested Retail  Selling Collection Sets Online E-Commerce Tool Credit Card Processing Customer Direct Ordering (CDO) Program (US Only) AutoShip Order Program (US Only) SeneCash Earnings and Commission Information Distribution of Checks SeneBucks Product Returns (RMA) Customer Retail Exchanges

VI. DISTRIBUTOR TRAINING  New Distributor Basic Training Distributor Back Office Training and Business Materials Training and Marketing Webinars

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35 35 37 38 38 42

48 48 48 49 49 49 49 50 51 51 51 52 52

53 53 54 54

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Company Produced MP3s, Flash Drives, DVDs, Training Manuals and 55 Guides Local SeneSentials Distributor Meetings 56 Company Hosted Distributor Training Events 57

VII. SENEGENCE INDEPENDENT DISTRIBUTOR COMPENSATION PLAN 59 Sales Income from Retail Sales of Products Commission Income Downline & Group Sales Volume Bonus Calculating Downline and Group Sales Volume Commissions Qualifying to Receive Commission Income SeneGence Distributor Compensation Plan Grids Compensation Plan & FAQs Additional Forms of Income SeneBucks for Sponsoring SeneSupport SeneCar Program Annual SeneStar & LIPS Trip Prizes and Awards Tax Deductions 

59 61 62 63 72 75 76 76 77 77 77 78 78

VIII. DISTRIBUTOR RECOGNITION PROGRAMS 79 SeneGence Logo Charm Holder  Distributor Recognition Programs Distributor Goal Matrix  Weekly Recognized Achievement Levels Monthly Recognized Achievement Levels SeneScenes Newsletter Top Distributors SeneCar  Quarterly Recognized Achievement Levels Annual Seminar Year Recognized Achievement Levels Record Breaker

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79 79 80 80 81 85 86 87 89 94


Seminar SeneStar Trip Annual Leaders Year Recognized Achievement Levels ManaGence Program Field Leader, State/Province Founder Leader Programs L.I.P.S. Trip

95 96 96 96 98

IX. GETTING ORGANIZED 

99

Getting Organized New Business Roles

X. BUSINESS FORMS

99 100

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Distributor Goal Matrix Inner Circle Goal Sheet Inventory Tracking Form LIPS Trip Tracking Form New Distributor Training Checklist Product Discount and Potential Profit Outline Resale Certificate (US Only) SeneSales and SeneSponsor Goal and Action Plan Weekly Goal Sheet Weekly Summary Sheet

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I. GETTING STARTED Distributor Policies and Procedures As a Distributor of SeneGence, you are required to understand, agree to, and comply with the ethics; read the rules, regulations, policies, and procedures set forth in the SeneGence International Distributor Policies & Procedures Guide. Please refer to the guide and become familiar with the good business practices as outlined within. You can order a hard copy of the Distributor Policies & Procedures Guide from the Distributor Order Form or view it in your Distributor Back Office under Business>Policies and Procedures.

Independent Contractor Status To become a SeneGence Independent Distributor you must have completed a SeneGence Distributor Application and Agreement Form. These forms are found in the SeneGence Beauty Book, and online through “Sign Up” or “Become a Distributor” buttons on SeneGence.com.

Beauty Book Application

Online Application at SeneGence.com

Distributors of SeneGence are classified as independent contractors for income tax purposes. As an independent contractor, you are not an employee of SeneGence International and we recommend that you take the following actions: »» Open a separate business account for your business. Deposit all monies received from your business into the business account and pay all business expenses from it. Dedicate a credit card for business use. »» Set aside a portion of your earnings to pay for taxes. As an independent contractor, you will not have any withholdings deducted from your commissions. You may owe social security and income taxes that must be paid in April each year. You may wish to seek tax assistance in preparing your income tax return. You will include your business operations as a separate schedule attached to your income tax return.

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»» You may need to acquire a business license in the city in which you reside. If you have a resale certificate and wish to not pay the sales tax at the time of purchase, please fax a copy of the original certificate to SeneCare at least twenty-four working hours prior to placing your opening order. You have the freedom to choose what hours you work, as well as how and where you will sell the products and sponsor new Distributors. You will purchase products from SeneGence at a discounted price from the suggested retail price. Please refer to the discount schedule located on the Distributor Product Order Form or online.

Distributor Liability Insurance Coverage (US only) Many of our independent distributors have asked us if we could recommend an insurance company for their business insurance needs. Whether you need certificates of insurance to satisfy trade show requirements (including a certificate of additional insured status for the trade show promoter), or just want to make sure you are protected for general liability and other exposures, it’s comforting to know that you can obtain an affordable policy with a quality company. In order to help our Independent Distributors fill this need, we appointed our insurance broker, PRO Insurance Managers, Inc., a leading national broker since 1951, as SeneGence’s endorsed resource for Health, Direct Seller Liability, Identity Theft, Life, Dental and Vision programs. It’s easy to get a FREE immediate online, no obligation quote for the SeneGence endorsed plans! Go to your Distributors’ Back Office under Business>Distributor Insurance Options and click on the link for immediate rates, full information and more on all of the programs offered.

Distributor Product Replacement Program (US only) At SeneGence, we know what worrying can do to your skin and your forehead ... That is one of the reasons we have created the Distributor Product Replacement Program. Now, you can rest at ease knowing your product inventory is protected in case of theft or an unexpected disaster (such as a fire or flood). Most homeowner and auto insurance policies do not cover the cost of replacing your SeneGence inventory. Protect your business investment (up to $5,000 retail value) and get peace of mind for just a $150.00 annual fee. Under the Distributor Product Replacement program, SeneGence will replace product that is lost or destroyed, except the first $250.00 (retail value) and up to a maximum of $5,000.00 (retail value), per annual period. This program does not cover product lost while in transit or shipment, product purchased prior to initial application in the Program, or product purchased more than one year prior to the covered event / loss. Participants in the program agree to the annual renewal of, and charge for the $150.00 fee. You may purchase this online through SeneGence.com

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Social Security and Federal Tax I.D. (US) SeneGence Distributors have the option of signing up as an individual using their Social Security number, or starting their Distributorship under a formal business entity using a federal tax I.D. number. However, it is important to keep in mind that SeneGence Independent Distributors are considered self-employed. Any commission checks that you receive from SeneGence will reflect the I.D. number you put on your Distributor application. The name that will appear on your check will be as it appears on your application. If (in the United States) you receive cumulative commission checks of $600.00 or more within the calendar year, you will receive a 1099 tax form from SeneGence that will also include any fair market value of any gifts, prizes and awards received. The same rule will apply in all applicable SeneGence countries with the correct value and appropriate forms when required by law.

Resale Certificate (US Only) If you completed your Distributor application as a formal business entity, you may want to apply for a Resale Certificate (or applicable certificates within your country) with the State Board of Equalization (or applicable agency within your country). A Resale Certificate on file with SeneGence will allow you to make a tax exemption purchase on the retail product you order (if applicable within your country of citizenship). However this is not an exemption from paying taxes. You are required by law to collect the taxes from your retail Customers, report and pay these taxes to your local State/Country Board as it applies to your country’s tax laws. A copy of the original certificate with the state seal (or applicable seal) from the state/agency in which you are doing business must be sent to the SeneGence Corporate Headquarters in Foothill Ranch, CA (or applicable country office), prior to the processing of your order. SeneGence will not refund taxes charged to you if your certificate has not been received. Please fax or mail the SeneGence application form that can be found in your Back Office under (business>forms), and a copy of your certified resale certificate to Fax number: 949-521-6166 (or applicable country fax number).

Resale Certificate

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Distributorship Requirements To retain your Distributorship, you are required to place a minimum order of 100PV-value of product, per each successive six month period. An annual renewal fee will be charged to each Distributor one year from the date of their Distributorship and will be added to the first order of each year.

How much money do I have to invest to become a Distributor? The Annual Distributor Application fee is all that is required to become a SeneGence Distributor. Starter Kit options are available for review and purchase on the hard form and electronic online Distributor Application and Agreement.

Starter Kits

(Optional)

SeneGence Distributors may purchase a tester kit of products to be used for Demonstrating to and teaching Customers, and potential new Downline Distributors about SeneGence SeneDerm AntiAging SkinCare and SenseCosmetics long lasting color technology. The kit contents and prices vary depending upon product offering in each country. The SeneGence Beauty Book, and the online Distributor Application outline the details of product kit offerings.

SeneGence DISTRIBUTOR OPPORTUNITIES

Select your Demonstration Kit LIPS Kit $95 (up to $290 value)

Glamour Demo Kit (GDK) $295 (up to $1,145 value)

Designed for one-on-one presentations, this kit includes a selection of our most popular LipSense shades, applicators, gloss samples and business materials*.

The GDK is designed for group demonstrations and glamour makeovers. Receive a wide array of samples and testers of our most popular products, plus materials to build your demo business.*

* Included products subject to change.

SeneGence.com

Select and purchase your kit as part of the new Distributor Application Process online at SeneGence.com

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Kits are outlined on Distributor Application and in Beauty Book

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Distributor Training Packages SeneGence offers several value training packages, designed for both new and seasoned SeneGence Distributors, through the offering of SeneSentials Training Packages. New Distributors are automatically enrolled in the SeneSentials Ruby Package which includes access to weekly online training. The SeneSentials Sapphire Package includes the opportunity to use the online e-commerce SeneSite program for a month for a free trial and enrollment into initial SeneGence Distributor Training events. The Emerald Training Package also includes an annual SeneSite fee, as well as free registration to all of SeneGence training events fulfilling the career path of a successful SeneGence Distributor into the ranks of Royalty. If accountability and guidance from your Upline, along with personalized corporate support is what you’re looking for, you’ll want to select the Pearl Package that also includes a mentoring call. And finally, for the not faint at heart and the serious builders….you’ll want to connect weekly with Joni herself through the Diamond Package. As a new Distributor you will want to select a SeneSentials Training Package that is right for your desires and commitment to succeed. More information is available in the SeneGence Beauty Book and online in your Distributor Back Office>Resources>Training Packages.

Let the Fun Begin with Demos By now you are organized and ready to begin the journey to achieve and exceed your goals. Let’s get started. The road to success is paved with Demos where the sales are made, Customers are built, Distributors are sponsored and commissions are earned. Please refer to the SeneGence Distributor Demo Guide to learn how to conduct your way to success through Demos.

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II. YOUR SENEGENCE BACK OFFICE Your SeneGence Back Office The SeneGence Distributor Back Office is your portal into the world of SeneGence. The Distributor Back Office is the primary space where SeneGence Corporate may communicate with and provide materials for SeneGence Distributors on virtually every topic and matter. Upon login using the Distributor’s Identification Number (ID#) and a confidential password, you will have access to a litany of tools and support that will ensure the obtainment of limitless success.

Tools include: »» Salable products and supplies »» Marketing tools and advertisements »» Product delivery systems and options »» Sales support systems »» Audio, video, Power Points, and documents full of training topics and »» how- tos for every area of business »» Business management and monitoring tools »» Recognition programs and support »» Replicable e-commerce tool and Customer Relations Management (CRM) tool; SeneSite

…and much, much more. This chapter is designed to explain the use and purpose of each of the tools offered in the Distributor Back Office.

Distributor Business Dashboard Manage your business at-a-glance with access to REAL TIME information including: Downline activity, contest qualification, current PV and rank, calendar of events and more. You Dashboard is your business management resource tool. Access it from the landing page of your back office and view from the menu, your: »» Account Detail – your personal Distributor and Upline information »» Rank Summary – your current and upcoming rank status »» Downline Management – with reports of all your Downline activities »» Activity Management – including your Distributor Org Chart and Downline Activity Manager report »» Current Contest Qualification Status »» Events Calendar

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“Order” Tab This menu offers a direct link to online order forms for purchasing products, goods, and supplies needed to run an organized, attractive, efficient, and profitable SeneGence business. The options available within this menu are: Product This is the online order area to purchase SeneDerm and SenseCosmetics beauty products at the Distributor Discount levels for resale. Purchase discounts are based upon cumulated orders within a calendar month ranging from a 20% discount up through a 50% discount off of suggested retail price. A Distributor purchases the product at the applied discount, and then sells the product to an end consumer at full retail price (as shown in the Beauty Book). The difference between the discount purchase price and the suggested retail price to the end consumer becomes the income profit to the Distributor. All resalable product values (PV) are used to calculate monthly Downline and Group Sales Volume commission checks (unless otherwise stated for promotional value). See Chapter Three of this manual for additional ordering information. Supplies and Samples This is the online order form area in which to purchase supplies and samples that aid in the sales of SeneGence SeneDerm and SenseCosmetics beauty products. Distributor Discount levels do not apply to these items. All supplies and sample values are NOT used to calculate monthly Downline and Group Sales Volume commission checks. See Chapter Nine of this manual for additional ideas on how to use these items to maximize income profits and commission income. Logo Merchandise (US Only) SeneGence has made third party relationships available in order for the Distributors to access a wide variety of marketing tools, which are fun and functional, to use in their daily SeneGence businesses. Amongst other things, logo T-Shirts, Table cloths and Banners are available. See Chapter Nine of this manual for additional ideas on how to use these items to maximize income profits and commission income. Logo Printed Materials (US Only) Another third party relationship made available for the convenience of Distributors is one that produces high quality business cards, product labels, car decals and more. See Chapter Nine of this manual for additional ideas on how to use these items to maximize income profits and commission income. Demo Drop Ship (US Only) This is a product ship program used by the Distributor to take product orders during a Demo, and ship the items directly from the SeneGence warehouse directly to the hostess of the Demo for distribution to her guests. Instead of shipping to the Distributors address, a Distributor may ship to the address of a Customer. The Customer receives a SeneGence invoice reflecting the suggested retail price of items. Distributor purchase discounts are based upon cumulated orders within a calendar month of the ordering Distributor, ranging

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from a 20% discount up through a 50% discount from suggested retail price. All resalable product values (PV) are used to calculate monthly Downline and Group Sales Volume commission checks (unless otherwise stated for promotional value). Demo Drop Ship saves time and money for the Distributor and allows for speedy delivery of products sold. It also increases potential sales profits in that Distributors sell the entire line of SenseCosmetics and SeneDerm SkinCare items, even they do not have the items physically available at the Demo or time of ordering. See Chapter Four of this manual for additional ideas on how to use the Demo Drop Ship program to maximize income profits and commission income. Auto Ship Kiss Me Club Orders (US Only) AutoShip Orders is a program designed to help keep your customers favorite SeneGence items in stock for consistent use. Shipments are customized for each customer. Products may be shipped in quantities and frequency desired. There are also rewards that come with consistent orders like free shipping and free gifts. SeneGift This is a support tool used within the Hostess program that is a product or beauty gift that helps to promote sales, bookings, and to engage future hostess during Demos. A SeneGift is offered to Distributors, at a price lower than wholesale, and is sent directly to the qualifying Hostess of the Demo to a designated address. See Chapter Twelve of this manual for additional ideas on how to use the SeneGift program to maximize income profits and commission income. Initial Sample Orders Listed here are suggested sample initial orders for 300 PV, 1000 PV, 2000 PV and 3000 PV levels. Their contents include items that range from a selection of items for those who desire to purchase products for themselves and a small circle of friends up through the serious business builder who fully expects to build a healthy Customer base. Every order may be altered to suit the needs of each individual new Distributor.

“Business” Tab This menu offers an assemblage of reports, forms, and resources needed to run an organized and efficient SeneGence business, as it applies to your personal business records, Customers and Downline Distributors. The options available within this menu are: Order History This report is designed to make it easy to track product order history and shipments at-aglance. For more details on how to use this report please refer to the SeneGence Distributor Back Office Guide. Product Returns/RMA In the event that a Customer is dissatisfied with any product, the Distributor and the Customer must complete a Retail Exchange Form. The Distributor may reimburse the Customer the price of the product or may trade the product for another item in the line. The Distributor must return the form along with the named product to the company. SeneGence will then send a replacement of the same product to the Distributor. SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved

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The RMA has been created to provide for better quality control of our products. With the information you provide for each item that you return we will be better able to determine quickly if we have any quality control issues, and it will help us to deal with them responsively. For more details on how to use this report please refer to the SeneGence Distributor Back Office Guide and Chapter Five of this manual. SeneCash The SeneCash Program is a consolidated account system which combines all bi-monthly Customer Direct Order (CDO) retail sales profits and monthly Downline and Group Sales Volume (GSV) Bonus Commissions, into one simple, clear, and easy-to-access account at your fingertips. There is no fee for reserving or using the funds within the system. It may be used free of charge by Distributors as a ‘pass through’ account for the purposes of ordering SeneGence products, supplies and to use as expense ‘monies’ for various other business expenditures in a more efficient manner. See Chapter Four of this manual for additional ideas on how to use the SeneCash program to maximize income profits and commission income. For more details on how to use this report, please refer to the SeneGence Distributor Back Office Guide. Distributor Profile Place a variety of secured, personal payment banking and credit card information here for product ordering and specific charges for convenience. Distributor may select options for qualifying automated fees if desired. For more details on how to use this report please refer to the SeneGence Distributor Back Office Guide. Downline This tab contains information regarding the growth and development of the Distributor’s Downline. It contains contact information of all Downline and indicates sales and sponsoring of each. It is very important to learn how to read these reports and to use them to decipher how to best help and support those individuals in the Downline who are growing their businesses, and in turn growing the Upline Distributor’s business. For more details on how to use this report please refer to the SeneGence Distributor Back Office Guide. Compensation & Commissions This tab leads to the SeneGence Distributor Compensation Plan, a history report for earned Commission Checks and Customer Direct Sales Income earnings. For more details on how to use this report please refer to the SeneGence Distributor Back Office Guide. Customers This report helps Distributors track activity and communication of Customers. The SeneService tab serves as a portal for Distributors to stay in touch with Customers each month with a professional e-blast sent from the company on the Distributors behalf (Chapter Thirteen of this manual); the Customer Direct Order Program allows you to enable your Customers to purchase products from you that are sent directly to them through the SeneGence warehouse - great idea when you are on vacation! (Chapter Four of this manual); and the Demo Drop Ship page is provided so you can place an order to be shipped directly from SeneGence to your Customer or hostess (Chapter Four of this manual). For more details on how to use these reports please refer to the SeneGence Distributor Back Office Guide.

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Sign Up & Kit Options This tab displays the current Sign Up and Kit Options available to New Distributors and is a portal to help Distributor access the online Distributor Application Form to aid in the sign up process of new Downline Distributors. Fast Start Program The Fast Start Program is for new Distributors who are looking to build a strong, consistent business – right from the START. Upon reaching various levels of sales volume, Fast Start can add over $1,200.00 of extra profits to your pockets and provide you with a full line of SenseCosmetics and SeneDerm Anti-Aging SkinCare products for display or sale. Plus, new Distributors can enjoy a 50% discount off every product order of 300PV or more during your first 90 days in business. Click on this tab to view the current Fast Start offer and Chapter Three of this manual for more information. Forms This space in the Distributor Back Office holds copies of a variety of forms used to organize your business for use in Customer service and Downline growth and management. Check often for new updated materials. Policies and Procedures This is the current online Distributor Policies and Procedure Guide. F.A.Q’s This tab includes the most frequently asked Distributor questions. DRIP List The intent of this program is to utilize the inactive Distributor leads, accumulated internally, to help support the growth of our existing Field Leaders Distributors through the development of Downline Distributors who have gone inactive. This is a Field Leader Program that can be accessed here. Refer to the ManaGence Manual and the SeneGence Distributor Back Office Guide for more information.

“Resources” Tab This menu offers a collection of tools, marketing materials, training materials, recognition, and awards programs that will guide you through building a fun, exciting, and profitable SeneGence business. The options available within this menu are: Glamour Demo The Glamour Demo is the main source of income for Distributors. Behind this tab, a Distributor will find: a Distributor conversation about booking Glamour Demos through the Booking Blog; current copies of Glamour Demo Guide and Beauty Book Guide; the Hostess Appreciation Program and Coaching and much, much more. Refer to the Distributor Glamour Demo Guide for more information.

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Beauty Book The SeneGence Beauty Book was designed to be used at a Demo as a product-by-product guide while the Demo -ing Distributor introduces and teaches the features and benefits of the products to potential Customer(s)/Distributor(s). The Beauty Book also leads the Customer(s)/Distributor(s) through a Glamour Demonstration. Click here for a current version of the SeneGence Beauty Book and refer to the Distributor Glamour Demo Guide to learn how to present the products. Sponsoring Click here for audio (SeneSuccess CD) and streaming video (Career Opportunity DVD), educational sponsoring materials, and Launch Demo information you’ll want to read when sponsoring a new Distributor into their new SeneGence business. Marketing Materials This section contains a valuable library of materials needed to help market and advertise a SeneGence business including full color product fliers, SeneBlends and LipLooks, Graphics and Artwork for creating marketing materials, SeneGence PR and Media placements and samples of ads placed by other Distributors. Training This space contains links to the wealth of corporate sponsored training events, Distributor support and training materials (including forms for ManaGence Field Leaders to help Downline with training), Book to Build Advanced Distributor Trainings, and Glam & Gloss event resources. Included are items ready for duplication; ready-to-use for presentations; printed Spanish materials, and more. Publication and E-mails Stay up-to-date with quick access to the latest version of important SeneGence communications including the weekly Sentiments and SeneSupport e-newsletter, monthly SeneScenes Newsletter, and SeneService e-blast. Reference Guides Here you will find access to valuable guides and manuals written specifically for SeneGence Distributors that are full of information every Distributor can learn and benefit from including the Beauty Book Guide, Glamour Demo Guide, Product Knowledge Guide and more. Recognition Programs Find here detailed descriptions of the many areas of recognition SeneGence offers its Distributors and the requirements for each. From SeneCar to SeneSharing to becoming a Significant SeneSeller, there are many rewards to work for and benefits to enjoy.   Contests and Trips

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This tab describes the various trips and current contests for Distributors and Customers to participate in.

“SeneSite” Tab This menu gives access to information and functionality of the 24 hour e-commerce online store. Learn how to use and edit options, communicate with Customers, and how to process credit cards through this portal. The options available within this menu are: What is a SeneSite? This tab provides an overview of the valuable e-commerce tool and how it can benefit a Distributor’s business online. SeneSite Setup Directions Details on how to configure your new site. Credit Card Processors This tab leads to the credit card merchant processors SeneGence offers its Distributors, to choose from and use, to take payment on their SeneSites. SeneSite Email Your log in and user information. SeneSite Administration Manage and edit your site.

“Events” Tab This menu provides information and dates for SeneGence Corporate events. It includes a calendar, month-by-month, where one can click on individual events to register or obtain more information. Distributors can also register their personal local events to publish them to other Distributors and Customers in the area. The options available within this menu are: Events Calendar View current and future corporate and Distributor events and submit registration forms for your own events. Make Sense Foundation Find here the description of the SeneGence sister company, the non-profit Make Sense Foundation, and its continual efforts to contribute and support women and children in need. Seminar

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Find here information and registration for SeneGence’s largest, annual recognition and training event open to all Distributors. PIT Stop Here resides the information and registration for the two day, bi-annual Princess-in-Training event, where Maiden and above Field Leader Distributors, gain valuable management tools focused on Marketing and Glamour or Social Media and Business. SeneU Find here information and registration for monthly New Distributor Training focused on business basics, organization, management, product knowledge, and SeneGence “Howto’s”. Leaders Conference Find here information and registration for the annual leadership event where Field Leader Distributors gather for advanced business management and growth training and to participate in future planning along with corporate. Crown Princess Retreat Learn more about this exclusive, annual event.

“Corporate Info” Tab Contact the SeneGence corporate support staff or visit us in person.

“Site Map” Tab This is an easy to read snapshot of the layout of the topics and tabs found in this Distributor Back Office.

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III. PLACING PRODUCT ORDERS Although it is not required of a SeneGence Distributor to carry inventory, it is definitely advantageous to your sales if you have plenty of products with you at your Demonstrations for the ‘eye buys’. When people can leave a Demonstration with the products in hand, they not only tend to purchase more, but they will also use their new products sooner. In addition, the application technique required with LipSense Liquid Lip Color will be fresh in their minds. Carrying plenty of inventories to fulfill all the set options for LipSense, the Eye Collection, and the SeneDerm SkinCare Systems makes it easy for you to increase sales income and saves you valuable time and money by delivering on the spot. As well, with inventory at hand, reorders of products from satisfied Customers make it simple to offer speedy Customer service so the Customer does not have to purchase another brand while waiting for delivery of SeneGence products. See Chapter Four of this Manual to learn how to build inventory using your Customers’ money. One of the things some Distributors might find confusing about getting started is what and how much inventory to initially order. Refer to the Distributor Back Office under Order>Sample Orders to view several suggested order levels or work with your Upline Distributor to help determine which items and quantities to order. However, not everyone can pre purchase inventory for sale. In deciding how to proceed, certain questions arise: 1. “Shall I allow the Customer to place the order using their credit card, pay retail, have the product deliver directly to them from the SeneGence warehouse and have SeneGence issue my share of the sales income to me in my account in the Distributor Back Office?” (Customer Direct Order - CDO) Or 2. “Shall I conduct a Demo; order the entire collection of items sold for the Demo and have it dropped shipped directly to the hostess and let her distribute the items to her guests of the Demo?” (Demo Drop Ship Order – DDSO) Each New Distributor enters the company with a unique situation as they are beginning their career, so it’s not practical to provide a pat answer to the inventory question.  The answer is that SeneGence can accommodate the delivery of products from a Distributor sale to a Customer purchase of that Distributor, in any of the manners described above.

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Inventory to Sell and Display You’ll definitely want to have a complete display of products to show and allow Customers to try, smell, and feel, during your Demo(s). If they can hold it and try it, they’ll want to take it home with them. You can purchase a display set-up of products or earn it (refer to Fast Start in this chapter). Also, by prepacking various set purchase options (see SeneGence Beauty Book) prior to each Demonstration, you will save valuable time and appear organized and professional while selling even more. Be sure to display not only your tester colors, but also each set. Making the most of your display is important since many people are visual. Get creative when displaying your products for Demonstrations. Take advantage of the beautiful packaging used in the sales aids and marketing tools designed to enhance your selling efforts. Understanding your discount schedule, deciding on the amount of inventory you wish to be able to immediately fulfill at Demo(s), and sustaining your inventory shelf for sale of product reorders, is an important aspect of managing your money and working at the maximum profit level.

Suggested Retail Price Product Order Discount Schedule Regardless of how you choose to purchase inventory and deliver sold items, the Product Order Discount Schedule is the same for each type of product order (Preferred, CDO, DDSO) and is cumulative from the first of the month through the last day of each calendar month. A SeneGence Distributor receives a 20% to 50% discount off the Suggested Retail Price of each item, depending upon the cumulative value of the products ordered within the month (supply orders do not count towards the discount level). Within the same calendar month that you place orders of (750 PV)-or more, you will receive a 50% discount off any subsequent order placed, regardless of size or amount. You may purchase collection sets at a 50% discount when indicated individually or included as items within a larger order volume. SeneGence Distributors do not generally pay Suggested Retail Price for products unless they are using the Customer Direct Order option (US Only), in which case they would then receive their share of the sales income from product sales through SeneGence. Please see Chapter Four in this manual for Customer Direct Order details.

Ordering Product at Wholesale or PV for Resale SeneGence Distributors, ordering products through the regular preferred online Product Order Form or the Demo Drop Ship Order methods, purchase products using their own credit cards or checking account from SeneGence at a wholesale price. When the Distributor sells a product to their Customer, the difference between the wholesale price the Distributor paid and the suggested retail price collected from the Customer is the profit. This is the sales income to the Distributor for sale of products to a Customer.

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A Point Value or PV is assigned to each product as a resalable unit. Product Order Discount calculation is based on cumulative PV units of products purchased during the calendar month. Orders for cumulative PV of 99.5 PV and under, receive a 20% discount. Orders that include 100 PV through 299.5 PV cumulative, receive a 30% discount. Orders that include the 300 PV up through 749.5 PV cumulative, receive a 40% discount. Orders that include 750 PV or more, and each subsequent order placed during the calendar month, will receive a 50% discount, regardless of size of the order.

PV Discount Schedule 0 to 99.5 PV

= 20% discount

100 to 299.5 PV

= 30% discount

300 to 749.5 PV

= 40% discount

750+ PV

= 50% discount

The best value for any distributor is a 50% off Suggested Retail Price. Once you have achieved the cumulative 50% level within the calendar month, every order placed for the remainder of the month will be calculated at the 50% level for wholesale cost of products. If the first order of the month does not qualify for the 50% level, each order placed within that calendar month will add to the initial value and into each order subsequently placed until reaching the 50% discount level. Every order for the remainder of the calendar month will calculate at the 50% level. That means that when your first order placed on the first of each month is a 750 PV order, every order placed for the remainder of the month will be calculated at a 50% depending upon what you are purchasing, individual products or collections sets. Please refer to Chapter Nineteen of this manual to review the Product Discount and Potential Profit Outline Per Order Value sheet. It considers the effect of the product discount and how ordering PV levels affect potential profits.

Commission Payout Calculations For purposes of Down Line and Group Sales Volume commission income calculations, commission income is calculated by using the cumulated PV of Downline Distributors’ orders for the Upline Distributor. All orders are entered into the system and applied to commission calculations within the month in which they are received and paid. If an order is placed but payment has not been received by the end of the month’s close, the order will be applied within the following month when payment has been received. Please see Chapter Seven of this manual for more details regarding Down Line and Group Sales Volume commission payout calculations.

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Placing Your First Online Order Upon SeneGence’s acceptance of a New Distributor Application and Agreement, the Distributor receives an e-mail message (or hard copy letter) containing a Distributor ID Number and Password (amongst other information). The Distributor ID number and password allow access to the Distributor Back Office by logging onto SeneGence.com and clicking on “Distributor Login”. Here, Distributors can place product orders and more.

Welcome E-mail with Distributor ID and Password Step 1 – Login to Back Office: Enter the Distributor ID and Password into the Distributor Login page at SeneGence.com. Once in the Distributor Back Office, click “ORDERS” on the tool bar at the top of the page. Here Distributors order products, supplies, business cards, and marketing materials via the online order pages and links.

Distributor Login Page Step 2 – Complete Distributor and Payment Profile: Go to Business>Distributor Profile & Payment Profile. Complete and check for accuracy Distributor, billing, shipping, contact, and payment information. Step 3 – Review Initial Sample Order Options: Review the examples of resalable product and supply orders at different discount rates and varying inventory amounts by clicking Orders>Initial Sample Orders. Below is a brief description of the suggested Initial Sample Orders for 300 PV; 1000 PV; 2000 PV; and 3000 PV product orders. Each order may be altered to suit the individual new Distributors needs.

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300 PV 50% Suggested Sample Order: For the first order placed within 30 days after becoming a Distributor, this order is perfect for the casual Distributor who thinks she may just want to begin ordering for herself and her friends. Savings are substantial. 1000 PV Suggested Sample Order: This order is perfect for the Distributor who is only interested in using and promoting LipSense. 2000 PV Suggested Sample Order: This order is perfect for the Distributor who wants to mainly acquire an inventory of LipSense to sell, but also have samplings of additional products available. 3000 PV Suggested Sample Order (SeneSales Ruby Level) – This order is perfect for the Distributor who wants a comprehensive line of our best selling products to display and sell. Step 4 – Order Products and Supplies: To order SeneGence resalable products click on Product. Order products by filling in the box with the number of items desired and click on ‘Add to cart’. Note: there are entries alerting values that are available to use to purchase products called “SeneCash” and SeneBucks”. Please refer to Chapter Five in this manual to learn how to take advantage of these awards designed to allow a Distributor even greater profit earning potential. There is no worry for error in getting the best discount, as the order program reflects the discount level value ordered. The discount percentage for this order, plus the order quantity needed to reach the next discount level, will appear near the bottom of your basket page as you complete this order. It also divides product orders, supply orders, taxes and shipping for your convenience and tax records. Step 5 – Review Order and Select Shipping: Once your product order and supply order is complete, review the order and check shipping information listed at the top of the form for accuracy. Select one of several different options for shipping. Shipping information and rates can be found here: »» For regular shipping, expect delivery between five to seven working days upon receipt of the order. »» If product is needed in a hurry, check the Rush Shipping box. An additional fee will be charged. All Rush Orders are shipped overnight the day they are processed. Please keep in mind that SeneGence processes orders within 72 hours, and then ships the day processing is complete. SeneGence does not guarantee that rush shipping will be shipped the same business day the order is received. »» For pick-up orders, please allow 48 hours from receipt of the order. All in-stock products orders are processed within 72 hours of being received. FED EX is the SeneGence carrier of choice. FED EX does not ship to P.O. boxes. The name and address that will appear on the invoice of your product purchase and product package will be the same name and address entered on the Distributor Application and Agreement, which is also listed in the Distributor Profile area. Step 6 – Check Out: Review Payment and Billing Information. Distributors must check the ‘I hereby certify’ check box. Select Payment option previously listed under Payment Profile. Click ‘Submit My Order’. All orders must be paid in full when the order is placed. Step 7 – Invoice: Make a copy for your records. Shipping verification will be sent to you via e-mail.

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Optional Ordering Procedures Inventory and supply orders are processed at SeneGence Warehouses. It is recommended that product and supply orders are placed online to expedite shipping. However, some Distributors may not find this method of ordering convenient. For this reason, SeneGence makes available hard copy Product and Supply Order Forms that may be mailed or faxed into the appointed location listed on the form.

Mail and Fax Orders Mailed or faxed orders for products and supplies must be placed on a current company Product or Supply Order Form found in the Distributor Back Office>Business>Forms>Product Order Form. When placing an order this way, it must be accompanied by an attached Order Cover Sheet. It is vitally important that the full name and Distributor ID Number are clearly legible at the top of each individual form in the event that the pages making one order get separated. It is necessary to carry over the individual order amounts on each page to the Order Cover Sheet. Also, make sure to calculate the tax, shipping, and handling only one time on the Order Cover Sheet. If payment is being made by credit card or electronic check, please make sure that the complete information is filled out on the Order Cover Sheet every time a credit card order or electronic check is used. If payment is being made by check or money order, make sure that the payment accompanies the order. Please do not fax an order then mail the payment separately. This will cause processing delays.

Phone Orders SeneGence has an ‘open phone line’ order policy to accept phone orders from Distributors at any time, during our regular business hours. Simply call the appointed SeneGence office and ask for the SeneCare Ordering Department. To expedite phone orders, please have the following information available prior to placing your call: »» Distributor I.D. Number »» Method of payment information »» Prepare order in advance *Please note: Once an order has been placed regardless of ordering method, there can be no additions or deletions made to that order after payment has been accepted and the order has been processed. Any necessary changes will require a service payment determined by the appointed SeneGence SeneCare Department.

Suggested Supplies and Tools for Demo –ing There are certain basic tools a Distributor should order, which are listed on the Supply Order Form, in order to present a professional image, enhance sales, and to make guests of the Demo feel comfortable. Listed below are a few the Distributor may add to their first Product Order:

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»» Glamour Demo Kit »» SeneGence Beauty Books »» Customer Purchase Receipts »» Acrylic Cotton Container »» Cotton Pads »» Demo Applicator Container »» Lip Color Container »» LipSense Applicators »» LinerSense Applicators »» Gloss Applicators »» Distributor Applications »» SeneGence Opportunity DVDs »» Acclaim Magazine (extra copies) »» Hostess Demo Paks »» Outside Order Paks »» Partner for Profit Paks »» SeneGence Sponsoring Paks Please refer to the SeneGence Distributor Glamour Demo Guide for more detail and instructions on how to conduct a Demo and use the tools effectively.

Customer Direct Ordering (CDO) Program (US Only) SeneGence offers a free 24-7 online e-commerce program called Customer Direct Order (CDO). Customers of SeneGence beauty products may log on to the SeneGence website enter their Distributor’s ID Number and place an order. In this manner of ordering, the Customer uses their own credit card for the purchase and will receive an invoice with beauty products itemized with the Suggested Retail Price displayed. When orders are placed by Customers through the CDO Web page, the Customers’ orders are received into the SeneGence Shipping Department where it will be shipped, from the warehouse directly to the Customers’ address entered on the order within 24 to 72 hours of being received. SeneGence will pay the Distributor, whose ID Number was used to place the order, the qualifying discount level that the Distributor has currently achieved that calendar month at the time the product order was placed minus a service fee. This means a SeneGence Distributor can begin earning sales income the same day the Distributor Application and Agreement has been accepted by SeneGence once the Distributor has received a Distributor ID Number. To opt into the CDO program service for Customer orders, log on to the Distributor Back Office>Business> Customers>Customer Direct Order Program. There you will find details outlining CDO Distributor participation. The CDO program is a great tool to use in the event the Distributor does not yet have a customizable SeneSite (See Chapter Fifteen of this manual for more information on SeneSites) or the Distributor is away on vacation and wants to provide good Customer service for their reorder Customers. The Customer Direct Program can be turned on or off. If it is off Customer orders are sent to Distributors’ SeneSite.

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CDO can be turned on and off, a feature particularly handy when away on vacation. To update the Distributor information for the CDO (Customer Direct Order) program to ensure proper payment is made to the qualifying Distributor,,go to the Distributor Back Office>Business>Distributor Profile>Update Distributor Profile.

How do my Customers obtain my Distributor ID Number? You, the Distributor, are responsible to provide Customers with the Distributor’s ID Number. The best way to do this is with business cards and customized product labels with the Distributor’s contact information and ID Number. Distributors may purchase custom business cards and labels from a third party vender found in the Distributor Back Office>Order>Printed Materials.

Demo Drop Ship Program (US Only) The Demo Drop Ship Order (DDSO) program helps Distributor sell the entire line of SenseCosmetics and SeneDerm SkinCare items even when the Distributor does not have all of the items available for delivery at the Demo or time of reorder purchase. This is a great way to quickly expedite delivery of SeneGence beauty products to a Distributor who is out of stock at the time of purchase by a Customer; or a way to conduct Demos without inventory by sending the entire products purchased at the Demo to the hostess for delivery to her guests. This is also the perfect solution for delivery of products purchased during Demos held while away on vacation (if the Distributor has no inventory with her) or for online web Demos. Distributors place orders and pay wholesale for purchases using the Distributors credit card for the product order. The ordering Distributor receives an email confirmation and the order will appear in the Distributors Back Office under Account Info>Order History. The order is shipped directly to the Customers address entered by the Distributor at time of ordering; the Customer will receive an invoice with Suggested Retail Prices listed plus appropriate tax and shipping as if it were sent from the Distributor. The Customer will also receive a Beauty Book. Distributors receive payment directly from Customers as if the Distributor delivered the products personally.

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To place a Distributor order and to learn more about Demo Drop Ship Orders log onto the Distributor Back Office>Business> Customers>Demo Drop Ship and follow the instructions.

AutoShip Orders (US Only) & Commissions AutoShip Orders are designed for you to offer your customers consistent service and to ensure your customers never run out of their favorite products (and you make consistent sales income). The benefits to your customers of the AutoShip Order Program includes: Free shipping on orders over $100.00 Sug. Retail or more. Place three consecutive $100 orders in a row and receive a FREE GIFT* and with every third qualifying order after that! Save the time it takes to re-order. * Free gift chosen exclusively for you from the SeneGence product line. It’s easy to get your customers started! AutoShip Order forms are found on your SeneSite or CDO site, by clicking on “AutoShip” and selecting specific products your customer wishes to receive. Orders will automatically be sent to your customers at the same time every month or every few months, depending on their frequency of choice.

AutoShip Commission Grids Use the AutoShip Grids to help predict the Downline and Group Sales Volume Commission income based upon how many active Distributors participate, how many customers each have enrolled (as an average) and monthly sales volume of each AutoShip order (as an average). AutoShip Grids can be found in the Distributor Back Office under AutoShip Orders.

New Distributor Fast Start Program The Fast Start Program was created for those motivated new Distributors looking to build a strong, consistent business – right from the Start. Upon reaching various levels of sales volume, Fast Start can add over $1,200 of extra profits into Distributors’ pockets and provide Distributors with the full line of SenseCosmetics and SeneDerm Anti-Aging SkinCare products for display or sale. Earn Up to $1,200 in FREE products during your first 90 Days by placing product orders of: 1. A cumulative 1000PV (or more) for salable products within the first 30 days (or sooner)* 2. A cumulative 2000PV (or more) within the first 60 days (or sooner)* 3. A cumulative 3000PV (or more) within the first 90 days (or sooner)*

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Program Details: In the event a Distributor misses the 30 Day challenge, the Distributor can still qualify for the 60 Day and 90 Day challenges. If the Distributor misses both 30 day and 60 Day challenges, the Distributor can still qualify for the 90 Day challenge. The challenge awards will be sent to the Distributor with the qualifying order upon the completion of each challenge. Product lists for each challenge can be found online (Business>Fast Start). Note: Product substitutions may occur. (*Your first 30, 60 and 90 days begin with your application date). CDO orders do not count toward qualifications.

Fast Start Plus New Distributor 50% 300 PV Order New Distributors will receive a 50% discount from Suggested Retail Price on all product orders of 300 PV or more within the first ninety (90) days of having been accepted by SeneGence as an Independent Distributor.

SeneSharing The best way to begin a SeneGence career is to share it with someone else. SeneGence believes people should “give back” what has been shared. The SeneSharing program was designed to reward and encourage new Distributors to unselfishly share the opportunity that was given …and nothing motivates like jewelry! When a New Distributor shares with a friend, the journey is even more fun. And when that Distributor shares with a woman the Distributor just met at a Demo during the Distributor’s first thirty (30) days of business, the Distributor will surely learn faster, and together both will grow in the business. New Distributors who share the SeneGence Opportunity within the first 30 days and placed a 300 PV or more order, and the person they sponsor who have duplicated their Upline Sponsor by doing the same; the Upline Sponsor receives a SeneSharing Lips pin from SeneGence to denote the achievement. Qualifying Distributors will receive the SeneSharing Lip Lapel Pin the month after qualifying via post.

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IV. BUILDING INVENTORY Here’s a true story I’d like to tell in order to open this very important chapter entitled:

You Want What You See…… Or

You Sell What They See! I was excited when I awoke that morning and was looking forward to our evening out the entire day. My husband Ben and I had been invited to a non-profit dinner – an event we attended the year prior. We had a great time last year. Particularly fun is the silent auction. Last year we walked into the door of the ball room where the event was held and there spread before us along both sides of the length of the room were tables after tables loaded with items – or, at the very least a picture and a description of the item up for auction. We had so much fun shopping for gifts and even bid for a few items for a little R&R. I was so looking forward to doing the same this year. The much anticipated moment arrived. We entered the event room and turned the corner and what did we see? NOTHING!!!!! Well, more accurately we saw a line of 3 people standing in front of a waste high computer where, this year, all the items up for auction were listed. No! My heart dropped. I was so disappointed. I did not get to ogle and preen over the selection of treats and treasures – I wasn’t bedazzled by the array of possibilities that should have been spread before me – every ounce of my impulse purchasing urges came to an abrupt halt!!! Where’s the fun in that? So, we finished dinner and we left without purchasing a single item. No treats, nothing to look forward to … sigh. My mind turns to our Demos and how important it is for you to carry inventory! (At the very least – one of everything and several each of your best selling items) If you do not show it – you will not sell it! You Sell What You Show! There are lots of women like me who are looking forward to going to a friend’s house for an evening out and who are excited to take a look at what goodies await them. They want to see, smell and touch the treasures and possibilities. They are showing up to make a purchase! The majority of them want to take treats home with them when they leave the event. Bottom line - Be prepared to prosper at each and every Demo by displaying a complete selection of our SenseCosmetics and SeneDerm product line. As for the charity event, if they place the auction on the web again next year – I’ll just stay home for the evening.

Building Inventory I say if you are going to take the time to learn something, take the time to learn from the expert within the field you seek knowledge. Within these pages are the teachings of one of the world’s most prominent experts in the world of business and inventory management. The author of these pages not only teaches business and inventory management, he lived it, built it, designed it, and innovated portions of it as technology allowed through out his professional career. He is responsible for how retail giants price and sell products today by setting the standards and raising the bar with nationwide

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price comparison programs, generic drug systems and pricing, and even truth in advertising issues, for dozens of product categories found in today’s market place. I like to give credit where credit is due. I am proud to share with you teachings from my Dad. - Joni About Author: This entire section was written by my dear father, Jerry Hight. Dad began his 33 year career with Sav-On Drug Stores in 1954, while in high school working part-time stocking shelves at one of the first Sav-on Drug Stores in Long Beach, CA. He continued working and learning with the Founders of Sav-on while completing his Business Management degree at UCLA. After earning his Bachelor of Science degree, Dad was commissioned as an officer in the U.S. Air Force and completed a 4 year tour in Personnel Management. After completing his Armed Forces tour, dad was released from active duty as a First Lieutenant and returned to Sav-on where he became instrumental in helping to build the drug store chain to numbers exceeding 300 locations. During this time, Dad worked his way up through the ranks and was promoted to Vice President of Merchandising for the, then over 300 store, drug store chain.  Dad remained with Sav-on until such time the chain was sold. Inventory Management - by Jerry Hight As we consider all the aspects of Managing Your SeneGence Business, probably none is more important than INVENTORY MANAGEMENT. The sales and profits of your business are driven directly by how effectively you manage and control your single largest business asset, your inventory of SeneGence salable products. You Can’t Sell from an Empty Wagon Although it is not required of a SeneGence International Distributor to carry product inventory, it is definitely advantageous to your sales if you have plenty of products with you at your Demo nstrations. When your Customers can leave a Demonstration with the products in-hand, they not only tend to buy more, but they also begin using their new products sooner. In addition, the application techniques you have just showed them will be fresh in their mind as they immediately begin using their new treasures. One business theory clearly states: “YOU CAN’T SELL FROM AN EMPTY WAGON.” We at SeneGence International headquarters largely subscribe to that belief. “Why”, you may ask? Simply, our business is very much an IMPULSE motivated kind of business whereby our Customers want our products immediately after they have made their decision to buy. They really are not interested in waiting for days or weeks to get the products they have decided will improve their appearance and feeling of selfworth. They want that self-gratification NOW, not days or weeks later. It is true that some Customers may wait until your order comes in and for you to then deliver their purchased items; however, most are not interested in doing that. We believe it is clearly in the best interests of our Distributors to have the merchandise on hand and be able to deliver the products immediately when the Customer wants them. Days later, if the Customer has to wait for the merchandise, the Customer may change her mind, “Buyer’s Remorse” having set in. I think we have all experienced situations when we wanted something and were ready to buy, but the seller did not have the merchandise immediately available and although we agreed to wait, when the merchandise ultimately did become available some time later, we had lost our desire to buy and did not make the purchase. Or, the seller states they can order an out-of-stock item you were excited about purchasing and using and you politely say ‘don’t bother’ as you wanted to take the item with you today and don’t want to wait for the item to be delivered. This is all a part of: “YOU CAN’T SELL FROM AN EMPTY WAGON.”

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Inventory Build Let’s each plan to win and prosper by selling from a full wagon each and every time we Demo the product and by learning how to use our Customer’s money to “build our store.” In the very beginning of developing a new Distributorship, inventory management APPEARS to be a more simple management process at first sight than it really is. A Distributor who places a FIRST TIME 750 PV order has so many colors, plus glosses and lip liners, brow and eye liners, and mascaras, etc to choose from. In reality many new Distributors do not personally fund the equivalency of the entire store value needed to build a substantial Customer base with their own funds. Instead Distributors initially invest in the level of inventory they can afford for their first inventory order to begin with, and use a portion of the future profits to repay themselves for that initial investment while using another portion of future profits to build their store, and still another portion of future profits for cost of operations, and finally a portion to pocket. Have you heard of ‘spread the wealth’? Well, this is a great way to think about spreading the wealth to make wealth. Spread future profits evenhandedly and future wealth will be yours. So here’s the bottom line, unless you have a pot of gold to carry a full inventory, use your Customer’s money to build your business. ACTION produces INCOME; INCOME allows for PROFITS. PROFITS can be distributed to pay for …well….everything you need to grow a successful business. It pays for your entire overhead; operations, supplies, fees, gas, car payments, mortgage, groceries, education, and additional INVENTORY to SELL that in turn MAKES INCOME where you determine profits (spend able income). Get it? So in reality what we are talking about here is the primary action needed to produce income that makes profits – DEMO S! At Demos you will earn sales income (and its profits) and meet another source of your future income, NEW DISTRIBUTORS who create commission income for you. Sales Income is not all profit. Only the portion of the sales income that exceeds the costs of goods can be considered as potential profit. You can spend all of the profits on a dress or you can be disciplined and use a pre-determined percentages of profits to help grow your business….and pay yourself as well. You must decide how much of your profits you will use to reinvest in the growth of your future. Take a look at what areas in your life you need to earn monies to pay for and create a plan of action. Example: I will divide each Demo proceeds as follows; regardless of sales amount: 60% - replace inventory sold and supplies 10% - repayment of initial inventory purchase 20% - order more inventory to fulfill Demo and reorder needs 10% - personal income to spend as I choose 100% Once you’ve repaid the initial inventory purchase, you have additional monies to allocate to other areas of interest. For the purposes of this training we are going to address two main topics; Inventory Management and Money Management.

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Typical Selling Scenario With a 300 plus SKU beauty product line to choose from, even with large first orders, a Distributor can only get several pieces of each item for that 750 PV (or more) investment. In many cases, 2 sales later, our new Distributor is out of one color. And several sales after that, the Distributor may be out of another color. In short order, that Distributor may find out what it means that YOU CAN’T SELL FROM AN EMPTY WAGON. Good Inventory Management is that delicate tool which provides the optimum level of merchandise inventory necessary to support and sustain sales, yet conserves the Distributor’s capital or money so that unnecessary or dead merchandise inventory is avoided. Said slowly, it sounds pretty easy, but inventory management takes careful planning to make it happen. So our goal is to have ENOUGH product inventories to support our sales, but NOT TOO MUCH which ties up money needlessly. So now let us take a look on how we can put inventory management into place and also consider some very subtle things that will impact your sales, and consequently, how you manage your product inventory more effectively.

Inventory Tracking Inventory Management means to track your current inventory on-hand by product and color, plus your customer purchases, compared to our sales by product and color. As an example, on April 1st, if you counted 4 Sheer Berry on-hand, and ordered 8 units; on April 29th we counted 3 units remaining after receiving your total order of all items we purchased. This information needs to be entered into a simple format so that your on-hand inventory, your merchandise ordered, and our unit sales can easily be seen. As you complete this written inventory tracking with each order preparation, clear sales patterns become obvious and apparent that guide you in effectively managing your MOST IMPORTANT business asset, THE PRODUCTS YOU SELL THAT EARN YOUR PROFIT. It becomes extremely valuable to track inventory, product purchases, and sales to determine whether your inventory by item needs to be increased, decreased or the current formula is working. Some colors will pick up or slow down with seasons of the year. You may see a pick-up in sales of the lighter pastel shades in the spring and summer. Darker shades may become your stronger sellers in the fall and winter. The GLITTER items will be much stronger sellers in the holiday seasons as ladies prepare to attend parties and holiday gatherings. Our written documentation of our inventory management will help you year-to-year to anticipate your inventory needs because you have a written record to guide you and show you historically your past performance, whether it be good or bad. There are different approaches a Distributor may choose to track these important numbers: 1. Some Distributors have devised spread sheet programs or use software on their home computers to track the information. 2. A simple “inventory tracking form” with ‘inventory/order date’ columns across the top of the form; down the left hand margin, a brief description of the item such as ”LipSense–Sheer Berry”, is available in your back office.

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Recording Inventory Tracking The SeneGence Inventory Tracking Form is the easiest way to track and manage inventory ata-glance. The Inventory Tracking Form can be found by logging onto your Distributor Back Office>Business>Forms>Inventory Tracking Form.

SeneGence Inventory Tracking Form Under each order date is a split square showing “Inv OH” (On-Hand) and below that “ORDER” showing the quantity ordered based on the Inv OH. Which method the Distributor chooses to track his/her inventory is not as important as making the commitment to do so because it is essential to good inventory management. We are able to see trends that likely would have escaped us if we did not maintain these good, yet simple records. We may see that a color has slowed down but we are still maintaining a high level of inventory which is really “dead inventory or unproductive inventory”. In either case, we can make better use of our invested inventory dollars by decreasing the level of inventory we are carrying in that item. What is important here is our absolute commitment to maintain the written records that HELP US SPOT THESE INEFFICIENCIES SO WE CAN ACT ON THEM. What will NOT work is to simply “eyeball” your inventory and place your order based on what you guess you might need. One last but very important point I want to make on this topic of recording your inventory tracking is that the time required to complete each inventory is really very short………..probably 20 to 30 minutes depending on how organized you keep your SeneGence product inventory. The small amount of time you spend on your inventory management will pay you large dividends in increased sales and less money tied up in slower selling items.

Some Silent Factors, that Impact Sales, that Impact Needed Inventory In the very beginning, the new Distributor can be guided by his/her SeneGence sponsor as to the relative sales strengths of the various colors and products. After placing several orders, the Distributor will start to “feel” what sells for him/her and feel more comfortable in understanding the merchandise mix that works for that Distributor. Very quickly the female Distributors will understand that if you don’t wear it, you likely won’t sell it! And further, that the COLORS that you personally wear will clearly sell very well. If you frequently wear Brick lip color along with Beige Champagne, you will sell lots of Brick and lots of Beige Champagne. There is no rocket science involved here, it is just a simple fact of life and is reality. And these kinds of simple things will affect your inventory and you need to plan on them. Whatever colors the Distributor wears frequently will sell beyond what would be normal.

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Selecting a Maintenance Level Inventory Management Formula Nothing works quite so well as actual hands-on experience in determining the relative sales of individual colors for each Distributor. Over the first several months, each Distributor will know the colors that sells best for him/her and will be able to determine a “build up to” quantity by color. This is where the Distributor must make a judgment of a “SAFE” maintenance inventory level. We believe an absolute minimum needs to be at least 1.5 times sales, which allows a slight margin for sales variation. For example, if the sales of a specific color during a sales period, whatever the length, were 6 units, then a 1.5 times maintenance level would dictate that 9 units be maintained. This also requires that the sales periods should stay on THE SAME schedule whether it is weekly, every two weeks, monthly or whatever is the basic ordering cycle. Obviously, in the real world, our sales by color will not be identical every inventory/order period. In a given 4 month period, the unit sales of a certain color may be 4, 6, 3, 6. Using the 1.5 times maintenance level formula, we would want to use 6 as the minimum quantity we want to multiply by 1.5 to arrive at our maintenance level for this color. 1.5 times the 6 units of sales equals a build up to quantity of 9 units. So if we have 3 units on hand currently, we would want to order 6 additional to build back up to 9 units. As our sales begin to increase over time, the maintenance levels will have to be increased to support those increased sales. That is the beauty of this written documentation because we can see it happening in black-and-white and make our necessary adjustments as needed. Having said all of this, realistically, a 1.5 times sales maintenance level is ultra-conservative and sooner-or-later, probably sooner, will get the Distributor into difficulties by being out-of-stock. It will happen due to an order cycle being delayed because of a holiday period, a delayed shipment, a sudden shift in sales to another color, an out-of-stock condition at SeneGence, or simply Murphy’s Law struck without warning. I think we all know that Murphy’s Law states that if anything can go wrong, IT WILL. As quickly as the Distributor can financially support a two (2) times sales maintenance level, the sooner the Distributor will be more isolated from running out of- stock on salable merchandise. This is easily tracked on the SeneGence Inventory Tracking Form.

Inventory Management Must Work Hand-In-Hand with Maintaining Profit Margin A discussion of Inventory Management cannot be addressed without also considering preservation of the gross profit margin. We know that within SeneGence, the gross profit percentage is determined and earned by the volume level of each order, and then ultimately accumulated orders, hopefully building to 50% discounts on all orders as early in the month as possible. Placing small orders is discouraged because they are more expensive for everyone to handle, and therefore, the level of gross profit is correspondingly low, either zero, 20%, or 30%. The Distributor needs to focus on the gross profit percentage he/she will earn and make every effort to place orders that qualify the Distributor for 40 to 55% gross profit as fast as possible. Understanding your discount schedule when placing orders, it is an important aspect of managing your money and attaining the maximum profit level. The following discount schedule is based on the PV of the product purchased from the company: 0 to 99.5 PV = 20% Discount 100 to 299.5 PV = 30% Discount

300 to 749.5 PV = 750+ PV =

40% Discount 50% Discount

Within the SAME CALENDAR MONTH that a Distributor places orders that meet or cumulate to 750 PV or more, the Distributor will receive a 50% discount off any subsequent order(s) regardless of order size within the same calendar month. Products that qualify for ordering at a 55% Discount are available to any Distributor at any time. This is a very valuable option for the Distributor to be able to fill-in and balance his/her product inventory. So it is not only important to maintain inventory management, but

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also to accomplish that while maintaining a high profit level. Please understand that good inventory management needs to be coupled with maintaining a high gross profit percentage earned by placing orders that qualify for maximum discounts and lower shipping costs. Smaller orders that may appear to better control inventory have the distinct disadvantages of lower profits and higher shipping costs and should be carefully considered to be certain they support the goals of the Distributor.

Temporary Spikes in Inventory Management Caused by High Sales Volume Event The Inventory Management discussed thus far has dealt with normal monthly sales, achieved through home and office Demos, and normal Customer reorders. Most Distributors will likely have some sales events that are State Fairs, Home and Garden Shows, Beauty Product Trade Shows, conventions or expos of some nature, or any kind of major event where large numbers of people attend. Sales at those kinds of events likely spike well above the normal monthly product inventory maintenance levels of the Distributor and will require temporary increased inventory levels. Your Sponsoring Distributor, or another Distributor who has experience with such events, is normally able to guide you in reaching the expected inventory level required to support that activity. The obvious disadvantage with such events is that they are only a few days in length and enjoy abnormally high sales volume, but with little time for reorders. Your only salvation here if you find that your inventory is not adequate after beginning the event, there is a Demo Drop Ship order or the extra expense of an OVERNIGHT FEDEX delivery. Frequently, the sales of these types of events are dynamic enough to warrant either of these solutions that offer a needed answer for your problem. Many of these shows produce 1000’s of dollars in sales and there is no exact formula that can be used other than the actual experience of a Distributor who has worked this or like venues and can provide some reasonable degree of expectation.

Dead or Unproductive Inventory Earlier, we touched on the fact that by the Distributor recording and tracking his/her inventory, the Distributor may identify inventory that is “dead or unproductive” and is tying up investment dollars that could be better utilized. Although most overstocks are temporary in nature and can be worked down over several months, occasionally a Distributor may experience a problem with an overstock on some product that the Distributor just can’t seem to move. It is most interesting to view the orders of different Distributors, even within the same geographic area. Frequently, we see where one sells very little of a color like Blush, yet another sells it quite well. One Distributor sells Party Pink successfully every month where another Distributor cannot sell it at all and has 4 units she considers surplus to her inventory needs. This points out a great opportunity for Distributors to level out “stubborn” inventory imbalances by using these products as a promotional item like ‘purchase 2 LipSense, get a BlushSense for ½ price’ type promotion that will indeed help increase sells of other products. Although we do not want this to be an on-going method of product sourcing, on a limited basis, it is a way to productively freeup inventory dollars that you can put to better use in operating your SeneGence business. We would be remiss if we did not state clearly here that most of these inventory imbalances may be avoidable by being certain that the on-hand inventory is accurate before placing an unneeded order caused by a miscount or disorganized product storage area.

Financing the Product Inventory Many of our Distributors have discovered that they are able to finance their initial product inventories by the use of one or more charge cards. Charge Cards have a set closing date that each company determines which sets the dates of the statement period. Typically, charge card companies allow approximately 3 weeks after the closing date of their statement for the account to be paid in full without

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interest being charged. When a Distributor places his/her order immediately at the beginning of a new statement period, the Distributor has a month of the statement period plus the approximate 3 weeks of the grace period to pay the account in full without any interest. So that allows the Distributor about 7 weeks to sell the product. Most charge card companies will charge interest on the total amount of the charges during the period if the account is not paid in full. Sometimes Distributors find it useful to have another charge card with a statement closing date about 2 weeks later than the other card so that orders can be placed on that card and still retain the 6-7 weeks before payment in full is due without interest. It is also very wise to shop around for the lowest interest rate your credit rating will support. Many charge card interest rates are still in the range of 18 to 22% which is quite costly.

Double Dipping Can Be Really Good Being able to finance most of your product inventory on your Charge Cards, hopefully without sustaining interest charges, is really worthwhile. It is nice to have that legal “float” that makes financing your SeneGence business just a bit easier. But there are a handful of companies out there who have sweetened the pot even more. I’m sure you have heard of the various “REWARDS” programs that offer you extra perks for using their charge card. There are several card programs that are doing reward programs that will give you cash back each year. Your SeneGence product purchases amount to a great deal of money over the period of a year, so I encourage you to find a cash back rewards program that puts extra money in your pocket. If you are successful in finding a rewards program that allows your $500 per year cash back or credit to your account and you pay for $500 in SeneGence products that you sell for $1,000, it is almost like finding $1,000 that you did not have before. Many of the finance companies and banks have online websites where you can visit and see the types of charge cards they offer. The day you get your cash back reward on your bank statement you’ll really be glad you took the time to do this and save those extra precious dollars.

Money Management I’d like to offer you some simple practical advice on how to manage your money: how to control your expenses and your debt; how to keep accurate records; and how to invest in your business for optimal, sustainable growth for your future.

Taking Control of Your Money The first step in taking control of your money is to be completely honest with yourself about how you spend your money. And in order to get honest with yourself, you have to do a reality check to get in touch with what you do with your money and understand that you have the power to decide how to use it. You need to take a personal inventory and compare the money you have coming in, with the money you have going out….Real Income…Real Expenses. So the first thing I want you to do is to write down how much you think it will cost you to live each month. I’m sure you have a rough idea of what you spend in an average month. Got it? Did you write it down? I’m willing to bet that after you do this next exercise, you’ll find that you don’t know the real answer. Because the reality is that – whatever numbers you just wrote down, it actually cost you $500 to $1,500 more a month to cover all your expenses than the figure you just wrote down. So if you just wrote down that your average monthly costs are $3,000, I’ll bet you that after you do this next exercise you’ll see that your costs are closer to $4,000.

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Where the Money Goes Now the reason you probably underestimated your costs and that you don’t know how much it really cost you to live is this: your planned spending does not cover expenses that don’t occur every month or that just crop up occasionally. For example: »» Do you belong to a gym? Did you add this cost to your monthly expenses, even if you pay your renewal fee just once a year? »» Do you wear disposable contact lenses? If so, do your estimated monthly expenses include the $40 cost per month? Or are you caught off guard each time you have to buy an annual supply for $480? »» Do you pay your insurance premiums once or twice a year? Did you calculate the monthly cost of your insurance in your monthly bills? »» Did you go on vacation last year? How did that one-time expense average out over 12 months? »» Do you pay someone to do your taxes every year? »» Do you include the added cost of running your AC in the summer time or heating your house in the winter? »» If you have a fireplace, how many cords of wood do you buy each winter? »» Do you pay for a lawn service to care for your yard and garden? »» Do you have a house cleaning service? »» Did you send your children to camp last summer? Sign them up for soccer lessons, karate, or piano lessons? »» Do you have pets? Do you have them groomed every couple of months? Take them to the vets twice a year? »» Do you believe that you spend little or nothing on clothes each year? Show of hands: how many of you bought at least one new outfit before attending a SeneGence event? How many bought 2? Was it in your monthly budget? »» Now I know we’re all sporting our natural hair color, but how often do you visit your stylist: every 6-8 weeks? »» How many birthdays, anniversaries, weddings, baby showers, and housewarmings did you attend last year? Did you take a gift to each one? »» And finally, what about the small incidentals like magazine subscriptions, hair and body toiletries, oil changes for the car, dry cleaning, movies, video rentals…..? The point I’m trying to make and to get you to think about is that all of these here-and there expenses must be considered so that you know what it really costs you to keep your life running smoothly over a month’s time.

Reality Check After you’ve done this exercise, I want you to take the total amount you come up with – your actual monthly expenses subtracted from the amount you wrote down at the beginning of this exercise – your estimated monthly expenses. If you’re like most people, you’ll find that the difference is $500 to $1,500 more per month than the initial figure you wrote down. Shocking, isn’t it? And surprisingly, this discrepancy varies very little, no matter what your income level is. SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved

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The Money Coming In or Show Me the Money Knowing what is going out is only part of getting honest with yourself – you also have to know what is coming in, and if you have enough coming in after taxes, to pay for what is going out. So now you’re to calculate what your average monthly income is from all sources, and let me stress one thing right now and be very clear on this: do not take your highest earning commission check from one month and use that number as a basis for your average, cause you’ll be setting yourself up for a world of trouble. Here’s where that honesty comes in: be realistic: use your earnings from the past 6 months as a benchmark, cause we all know that just like everything in life, there are cycles in business and we should always be prepared for the low part of that cycle. And don’t forget: use your net after tax earnings, not your gross.

Estimated Tax Payments I want to talk for a minute about your legal responsibility to pay your quarterly estimated tax payments. We the company, SeneGence, are required to issue a 1099-MISC to anyone who earns more than $600 a year. YOU are required to report those earnings on your tax return if your net income is more than $400 a year; I know that applies to everyone in this room. You must file a Schedule SE if your net earnings are $400 or greater. You are required to pay quarterly taxes on your estimated earnings if the total tax shown on your return, minus the amount you may have already paid, is greater than $1,000. To calculate your estimated taxes you must figure your adjusted gross income, estimate your deductions (including your business expenses and itemized expenses) to arrive at your taxable income. A good starting point is using your last year’s tax return. A great resource to answer any questions, or to get any IRS forms or publications, is their website at www.irs.gov. One of the best publications I can recommend is Tax Guide for Small Businesses (for individuals who use Schedule c or C-EZ) Publication 334.

Business Expenses SCHEDULE C: PROFIT OR LOSS FROM A BUSINESS - You will use a Schedule C Profit or Loss from a Business to report your earnings that are reported on your Form 1099-MISC income from us. You’ll also report your gross sales from the retail sales of your SeneGence products. We recommend that you seek the counsel of a local tax accountant. Until that time, here are some suggestions so that you can begin to plan for organized record keeping. You can deduct practically all the costs of running your business. One of the most common expenses is your Car & Truck Expense. Most of you probably use your car for both business and personal use, so it’s imperative that you keep meticulous records of your mileage. Keep a mileage record log in your car to record any trips you take for business purposes. Record the starting odometer reading and the ending odometer reading for every trip you take.

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Generally there are 2 methods to figure your car expense: »» Standard Mileage Rate, or »» Actual Expenses Either way you have to keep good records. There is a Standard mileage rate that allows for a certain cent value per mile for business miles. Check the website for the amount. If you choose the standard mileage rate for a year, you cannot deduct your actual expenses for that year except for business related parking fees and tolls. Even if you choose actual expenses, you still have to keep track of the mileage used for personal or business use. Other expenses you may be able to deduct are: »» Insurance premiums »» Advertising »» Educational Expenses »» Training Expenses for you and your Downline Distributors sales force »» Interest you paid on any business loan – If you use credit card, you should designate one credit card for all your business expenses, both to keep your records clean and simple and to separate your personal accounts from your business. If you do this, you may be able to deduct the interest and any fees you pay on that credit card. »» Legal and Professional Fees – such as fees charged by your accountant »» Rent on your home: if you use part of your home as your place of business, you may be able to deduct the rent you pay for that part. »» Travel, Meals, and some Entertainment – cost to travel between your home and your business destination, taxi, dry cleaning or laundry while on your business trip, cost of business phone calls and tips. You may be able to deduct some business related entertainment expenses, but in most cases you can deduct only 50% of these expenses. »» Conventions: you can deduct your travel expenses when you attend a convention if you can show that your attendance benefits your business. You cannot, however, deduct the travel expenses for your family. »» Subscriptions to trade or professional publications »» Gifts – maximum of $25 per person, per year

Recordkeeping If you deduct travel, entertainment, gift or transportation expenses, you must be able to prove – substantiate certain elements of your expense. You cannot deduct amounts that you approximate or estimate. What are adequate records? You can keep the proof in an account book, diary, and statement of expense or similar record. You should also keep the documentary evidence that, together with your records, will support each element of an expense. Documentary evidence ordinarily will be considered adequate if it shows the amount, date, place, and essential character of the expense. This along with original receipts, canceled checks, bills, your invoice statements, all of these are your documentary records.

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OK, so let’s review: now you’ve done a reality check and you have a true realistic picture of what your real monthly expenses are. You’ve calculated your average monthly income from all sources: including your average commission earnings (after tax), interest, dividends, spouse’s income plus any other reliable income source – so you’re ready to calculate the difference between the money coming in and the money going out. Be prepared: you may find that after you do this exercise that you have more going out than you do coming in. Don’t panic. You’re left with two options: »» Make More Money »» Choose How Much Money You Want to Spend in Each Category By attending company trainings and becoming more educated about your business, you are already on track to make more money. You have been given the tools to immediately go out there and start making more money. True financial freedom is attained by a combination of making more money, and at the same time, choosing how much you want to spend in each category. Notice my wording: I didn’t say how much you are allowed to spend. I didn’t say spend less. I said choose – you decide how much you want to spend and where. If you are spending more than you are earning, the solution is not about creating limitations – it’s about choice and making decisions about what you want to mostly spend your money on. Only when you clearly see exactly where you spend your money will you be able to decide how you choose to spend your money.

Taking Control of Your Money I want to quickly touch on one last thing that I feel is critical for you to attain true financial freedom and to be in control of your future: managing your debt. Until you know how to manage debt, it is almost impossible to save, invest, grow or build any kind of foundation necessary for a solid financial future. You need to learn how to manage your debt and specifically, credit card debt. Do you want to hear a shocking statistic? The average person in Newport Beach, California today is carrying a credit card debt of $75,000. Isn’t that unbelievable? And I bet I know what you’re thinking right now: well at least my credit card debt is less than that. But if you’re like most people, I’ll bet it’s more than you feel comfortable with. Debt can weigh down your spirits, occupy your mind and make you feel trapped. So for true financial freedom, you need to take actions to rid yourself of credit card debt, once and for all. First step is to determine exactly how much debt you owe. You need to gather all your statements and write down everything you owe, who the creditor is, the interest rate and the minimum monthly payment. Next, call your creditors and get a lower rate. If you’re a heavy user of credit and have a good credit history, you should have no problem either lowering your interest rate or switching to a company with a lower rate. Just be aware that a lot of lower rates may be an introductory rate, so don’t get caught in that trap. Once you get a lower interest rate, pay the maximum you can afford to pay so that all or most of your payments go toward paying off your principal and not to interest.

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Look to the Future and Invest to Grow Now that you have a true picture of your monthly expenses, you have control over your spending by choosing what you want to spend your money on, and you have a plan to pay off your debt, you need to look to the future to: »» Invest in your business to grow, and invest in yourself for freedom from financial worries. Invest in training for yourself and your Downline Distributors so that they have the tools and skills to go out and develop their own Downline, and increase your commission income. Invest in yourself by reaping the rewards of your personnel sales income, while you build a Downline. Put those commission checks you are earning in a savings account and plan for your retirement. You have the opportunity to acquire at your own pace the skills needed and are being given the necessary tools by SeneGence to be successful beyond anything you’ve ever imagined – or hoped for, or even dreamed. I’ve heard it said that when you first have a dream for yourself, you think it’s totally impossible. As time goes on and you start experiencing some success, you’ll think your dream is highly improbable. And in the end, after you’ve achieved your dream, you’ll know that it was inevitable all along.

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V. EARNING SALES INCOME Selling at Suggested Retail While SeneGence International does not determine the price that Distributors charge their Customers for products, we do have general pricing guidelines outlined in the Distributor Policies and Procedures Manual and suggested retail prices printed in the SeneGence Beauty Book We recommend that all Distributors sell at the suggested retail for the following important reasons: »» By discounting the price of your product, you directly cut into your profit. If you give discounts that are not associated with the outlined SeneGence Hostess Program, you make it extremely difficult to offer future incentives to existing Customers. »» Direct sellers do not just sell good products based solely on price point. They also offer personalized service, selection, and convenience, which is very valuable. »» The 50% profit on collection sets and more with company promotions, allows you to earn maximum profit for the products and services you provide, along with enabling you to run hostess promotions or incentives that will enhance your selling efforts throughout the year, season to season, and from one holiday to the next. Selling the product above the suggested retail price listed in the SeneGence Beauty Book and online, can create unhappy Customers. Customers will likely find out that they are paying more than suggested retail value, as SeneGence products are sold through a network of Distributors that have a highly visible web presence. If Customers find out that others are purchasing product from their Distributors at the suggested retail price, they will feel cheated and you will lose that Customer. Customers are one of the two most valuable assets for your business (Downline Distributors are the other), so you need to keep them happy. They not only purchase product from you, but they are often (or people they know) a future source of new Distributors. You ensure a happy Customer, or a stronger new Distributor who comes into the company through your Customer, by selling the product at the suggested retail price.

Selling Collection Sets The product technology for LipSense liquid lip color and the SeneDerm SkinCare Systems and Body Care produces the maximum results when sold initially in set form. Be sure to teach your Customers the importance of using products in set form, and encourage Downline Distributors to work at promoting the collections offered in the Beauty Book during Glamour Demos. Learning to comfortably present each collection and offering them at the time of the sale, will greatly increase the initial sale. Teach your Downline to carry enough inventory so they can sell all the different collection options. Work with them on being creative in offering incentives for first-time purchasers to buy sets. Show them the value of pre-packing each different set for purposes of saving time, as well as creating displays and of course, closing and selling. Of course, when ordering correctly, Distributors earn no less than a 50% potential profit for sales on these items.

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Online E-Commerce Tool The SeneGence e-commerce tool made available to all active SeneGence Distributors who subscribe to the online program is called a “SeneSite”. A SeneSite is a customizable website and 24 hour e-commerce tool created for SeneGence Independent Distributors to use as a portal for their businesses online. In today’s world, people lead very busy lives. By having a well presented website you can keep your business open for the convenient sale of products via checks and credit cards and offer communication with your Customers at all times of the day and evening. Not only is a SeneSite an affordable tool that allows you to be open for business 24/7, once you have a SeneSite you can list the unique web address, or URL, on your business cards, Beauty Books, your vehicle and more to drive traffic to the site so your Customers can learn about all that you offer including the opportunity for them to become Distributors themselves. By having an online presence with your SeneSite, you automatically expand your market significantly by making yourself available to people in other time zones rather than the limited audience you could reach in only your local geographical area. Your site will also be searchable in major internet search engines like Google and Yahoo. For more information on SeneSites, visit your Back Office>SeneSite.

Credit Card Processing SeneGence has worked together with reliable vendors to provide you with a payment processing solution. Your merchant account package will include a terminal where you will be able to accept credit cards or e-check transactions in real time from any PC over the internet. Not all merchant processors will be compatible with your SeneSite as sales from your SeneSite are processed automatically. Refer to your Distributor Back Office under SeneSite>Credit Card Processors for more information.

Customer Direct Ordering (CDO) Program (US Only) SeneGence also offers the use of a free 24-7 online e-commerce program called Customer Direct Ordering (CDO) to all SeneGence Distributors. This is a non-customized, standard ordering page that Distributors do not alter, but looks as though it is operated by the Distributor. You may access your CDO management program from your Back Office. Sales income for these type of orders are issued twice a month and placed in the Distributors Back Office for access through SeneCash.

AutoShip Order Program (US Only) Sales income for AutoShip Orders are issued twice a month and placed in the Distributors Back Office for access through SeneCash.

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SeneCash Streamline your SeneGence business tasks by working smart to compound the return on your retail profits and commissions. Work smart by saving time and money by using your SeneCash account to purchase products for resale and business supplies needed to run your SeneGence business. SeneCash is a free service to all SeneGence Distributors and accounts are located in your SeneGence Back Office. It is a consolidated account system which combines all bi-monthly Customer Direct Order (CDO) retail sales profits, AutoShip sales profits, and monthly Downline and Group Sales Volume (GSV) Bonus Commissions, into one simple, clear, and easy-to-access account at your fingertips. There is no fee for reserving or using the funds within the system.

How SeneCash Works Twice per month (on the 7th and the 25th) all CDO retail sales profits you have earned will be credited to your SeneCash account. As well, each month (on the 15th) all monthly Downline and GSV Bonus Commissions earned will also be credited to your SeneCash account. In your Back Office is a real time ledger of the current balance of your SeneCash account displaying which monies are available for you to purchase products and supplies, or to be directly distributed to you by check, whichever you so desire. The Distributor default setting for SeneCash is set to reserve 100% of earnings in your SeneCash account for your use. You may choose to retain levels of »» 0% »» 10% »» 25% »» 50% »» 75% »» 100% The retained amount is chosen and may be changed by you in your Distributor Back Office found at Business>SeneCash at any time. The portion (of newly accrued earnings) which you choose not to be retained will be distributed to you automatically by check, on or about the 15th of each month.

Changing Retained Percentages You may change the percentage of earnings you have decided to retain at any time (However, note that changes made after the 10th of any month will not take effect until the next month’s distribution). Changes to the percentage of SeneCash to be held apply only to new earnings. At any time you may use all or part of your available SeneCash for any payment that appears on your regular order form (product, supplies and annual renewal).

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Collecting Previous Retained Earnings If you would like a distribution of previously retained earnings you may ask for those at any time. Should you wish to request the additional disbursement of any amount remaining in your SeneCash account, at any time – and independent of the setting you have chosen for the percentage of earnings reservation – you need merely request such monies and SeneGence will issue a check to you. A Distribution Request page is available in the Back Office for this purpose. Distribution requests received prior to 11:59 PM on Sunday will be issued the following Friday.

Earnings and Commission Information In addition to the current balance of your SeneCash account, your CDO and Commission Statements is available for you to view on-line, in your SeneGence Back Office. These reports remain viewable for 18 months, and may be printed by you at any time.

Distribution of Checks Once per month (on or about the 15th) SeneGence will send you a check for whatever portion of your earnings which you tell us to distribute (CDO earned after the 25th of the prior month + monthly Downline and GSV Bonus Commissions earned for the prior month). There will be the standard $5.00 check fee for all check disbursements. For more information about SeneCash Rules and Regulations including earnings, commission and check distribution info, please visit your Distributor Back Office>Business>SeneCash.

SeneBucks SeneBucks are credits given to you from the company for a variety of rewards that can be used instead of monetary payments for purchase of SeneGence re-saleable commissioned products. The more you earn, the more you profit. SeneBucks are awarded to a sponsoring Distributor with every qualified new Distributor; to qualifying Distributors for a variety of contests held throughout a Seminar Year; as gifts, and sometimes just for fun. The amount of SeneBucks available for a Distributor to be used towards their purchases of products can be found listed on the Product Online Order Form in the Distributor Back Office. Please note, SeneBucks have no PV associated with them and are redeemable for the retail value amount of resaleable products.

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Product Returns (RMA) The SeneGence Product Return Merchandise Authorization (RMA) system is an online system that provides for ease of return should you need to send a product back to us for any reason. With the information you provide for each product that you return, we will be better able to quickly determine if there are any quality control issues and deal with them responsively. It will also help to track why items are being returned and determine if any other issues need attention. When completing an RMA form, you will be asked to provide information about each Customer and item that you return. Retail Product exchanges from Customers are handled essentially the same as a product recall or defective item through the online RMA system.

Customer Retail Exchanges In the event that a Customer is dissatisfied with any product, the Distributor and the Customer must complete a Retail Exchange Form. The Distributor may reimburse the Customer the price of the product or may trade the product for another item in the line. The Distributor must return the form along with the named product to the company. SeneGence will then send replacement of the same product to the Distributor. For more detailed information regarding Product Returns (RMA) please go to the Distributor Back Office>Business>Product Returns.

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VI. DISTRIBUTOR TRAINING School is never out for a professional. SeneGence offers a variety of training events and methods to suit any type of learning style and to accommodate the times of day or evening Distributors have to devote to training. SeneGence sponsors at least one major training event each quarter of the year at which business, systems, beauty, products, marketing, motivation, fun, and much more is presented to the SeneGence sales force by industry professionals and the corporate staff. Check the Events Calendar at SeneGence. com and in your Back Office for a listing of these events along with dates and locations. Additionally, SeneGence supplies to its Distributors a multitude of training webinars, conference calls, training manuals, MP3s, flash drives, and DVDs featuring a variety of topics necessary to learn how to succeed in your SeneGence business. As well, placed in the Back Office are training recordings, power points, guides and manuals all available to access at your convenience. There are a growing number of SeneGence Field Leader Distributors who offer weekly and biweekly local SeneSentials Trainings in their local areas. From time-to-time these Field Leader Distributors are joined by corporate personnel to conduct special trainings for growing areas. All SeneGence trainings are open to every SeneGence Distributor in good standing. Check the Events Calendar for trainings near you.

New Distributor Basic Training The easiest way to learn the business of being a successful Distributor of SeneGence Beauty Products is to see it in action. And, the place to see where the action happens is at your very own launch Demo. A launch Demo is a Glamour Demo hosted by the new Distributor (you) and conducted by the sponsoring Upline Distributor, scheduled at a time convenient for both. If the new Distributor does not have an Upline who conducts Demos, they should contact SeneCare by phone or e-mail and request assistance. A staff member will be in contact to you help you orchestrate a launch Demo in person or by Skype. They will also lead you through the initial steps of setting up your new SeneGence business. The New Distributor is the Hostess of a Glamour Demo, inviting friends & family to the Demo as a way to introduce them to her new SeneGence business. The New Distributor will gain valuable insight as a Hostess and fully understand the processes her future Hostesses will be utilizing while preparing to host their own Demos. This alone will help the New Distributor better coach her future Hostesses. To learn more about how to conduct a professional and fun SeneGence Demo please refer to the SeneGence Distributor Demo Guide and SeneGence Glamour Demo DVD. Another way to receive consistent training is to attend any number of weekly on line webinars and conference call trainings sponsored by SeneGence or your Upline Sponsor.

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Distributor Back Office Training and Business Materials The SeneGence Distributor Back Office is the ‘go to’ place on line for education and information regarding almost any topic related to a SeneGence business, products, marketing, training, and more, at your finger tips 24-7. The SeneGence Distributor Back Office is a valuable conduit for information. This website provides in-depth information regarding the products and opportunities offered by SeneGence. Here, you are privy to the latest company and product information, marketing resources, artwork, and the latest information on company events and trainings. You will also be able to track your genealogy and receive up-to-date information regarding ordering activity and sponsoring efforts that have occurred within your Downline organization and much, much more like: »» Training Manuals and Guides »» Product and Business Training Recordings and Power Points »» Archived SeneTips and Weekly Sentiments »» Marketing Materials »» Business Tools and Forms »» Access to SeneSites (24 Hour E-Commerce Tool) »» Business, Customer, and Downline Management Programs To access the Distributor Back Office, you must login from the Home Page of SeneGence.com and input your Distributor Identification Number (ID) and password. Your login ID is the number sent to you via e-mail when you first joined SeneGence. You may use the temporary assigned password sent in the same e-mail until a new password has be chosen.

Training and Marketing Webinars Whether you live in remote locations throughout the U.S., in the outback of Australia, somewhere in between the immense span from one coast of Canada to the other, across the pond in the UK, high in the mountains of Italy, on the plains of Africa, or anywhere else in the world … you can attend SeneGence Distributor Training Sessions from the comfort of your own home through the web. SeneGence hosts two weekly webinars; one on Tuesdays and one on Thursdays:

Happy Hour Webinar Every Tuesday at 6:00 pm (PST) join SeneGence trainers live for a “Happy Hour” Webinar call discussing pertinent and timely training topics and marketing strategies. Make this one of the HAPPIEST HOURS and informative time spent with other SeneGence Distributors. Some of the training topics include: »» Theme Holiday Events for Customers »» How to host a Glam N Gloss in your area »» How to run incentives and promotions »» How to take advantage of product promotions »» Partner for Profits – Hidden Profits

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»» Cross Marketing Opportunities »» Teaming for Cause Marketing And many more timely topics that will help to promote sales and growth of your SeneGence business.

Glamour Clinic Held the first and third Thursday of each month at 6:00 pm (PST). Attend this virtual “Glamour Clinic” to learn glamour and application techniques. Join the SeneGence Lead Makeup Artist and her model for an interactive Glamour Training session. She explains and Demonstrates product application and blending techniques using SeneBlends; SenseCosmetics and basic product application techniques.

Virtual Business Training (VBT) Webinar The second and fourth Thursday of each month, featuring topics such as: Book till You Drop! »» Directing for Good Customer Service »» Successful Sponsoring »» Directing Distributors to Success »» Business Organization Tips »» Time Management »» Wowing Made Simple »» New Distributors - Getting Started »» Inventory Options »» Getting Organized and Getting Started »» Book to Build »» Product Knowledge »» Goal Setting The dates and topics for each webinar are announced in the weekly Sentiments E-Blast. Some of the weekly trainings are recorded and placed in the Distributor Back Office so that you can listen and learn at your convenience.

Company Produced MP3s, Flash Drives, DVDs, Training Manuals and Guides SeneGence produces a variety of tools of which may be used to learn more about SeneGence products and the business of direct sales, including:

MP3s (Audio Files) & Flash Drives »» SeneGence Product Knowledge - MP3s are provided with each NDK and available in the Back Office. »» New Distributor Manuals - provided on a flash drive (as pdfs) with NDK and training packages.

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DVDs »» The SeneGence Story »» SeneGence Glamour Demo

Manuals and Guides There is an entire library of SeneGence Distributor Books, Manuals, and Guides written by Joni RogersKante to provide valuable product knowledge, business functionalities, practices and guidance to every SeneGence Distributor, including: »» SeneGence Policies & Procedures »» SeneGence Distributor Hand Book »» SeneGence Distributor Glamour Demo Guide »» SeneGence Beauty Book Distributor Guide »» SeneGence Product Knowledge Manual »» SeneGence ManaGence Manual »» SeneGence New Distributor Manual (Volume Series) »» SeneGence SeneBlends Beauty Guide »» Million Dollar Lips book

SeneScenes Publications »» Acclaim Magazine – a company annual magazine. Each magazine is unique and provides important information regarding the company, the products, and marketing programs for use as a great promotional and sponsoring business tool. »» SeneScenes Newsletter - Every month SeneGence publishes and emails out a newsletter to all active Distributors. The newsletter includes monthly product update information, company information, training tips, recognition, and event listings. You may access MP3s, DVD’s, manuals and guides in the Distributor Back Office under Resources or order some individually on the online Distributor Supply Order form.

Local SeneSentials Distributor Meetings SeneSentials meetings are conducted by SeneGence Field Leader Distributors and held throughout the country at the beginning of each of the four quarters of the year. Field Leaders follow an agenda written by the SeneGence Marketing Staff. They teach marketing, sales, sponsoring, goal setting, customer service ‘how tos’ and announce new quarterly promotions, introduce new products as they are launched into the market place, and teach distributors how to use company tools and support materials and programs. These meetings are a fabulous place for newer Distributors to bring prospective new sponsors, learn the compensation plan, help build Downline organizations and sell products. SeneSentials Meetings, along with other Distributor scheduled training events, are posted to the SeneSite Events Calendar or available directly from your Upline Distributor. Distributors across the nation are all invited to attend the SeneSentials Meeting scheduled in the nearest location. Materials for the meetings may be accessed in the Back Office for duplication.

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Company Hosted Distributor Training Events The trainings are accessible in the Distributor Back Office, the webinars, publications, manuals and guides, and MP3s, flash drives and DVDs SeneGence hosts many company sponsored events throughout the year. The following is a summary of these events:

SeneU Sene-U is held the first weekend of most months at the US corporate office and is designed for those who want to get their business started on the right foot. Attend SeneU, where making YOU successful is more than just an education, it’s an experience. Come learn from VP of Distributor Development, Leslie Boyd-Bradley and SeneGence Corporate staff for all the basics for marketing, sales, product knowledge, Demoing, lead generation, and managing your business. SeneU is open to all Distributors. You must register to attend. To view available dates and to register for the next SeneU training log on to the SeneGence Distributor Back Office>Events>SeneU.

P.I.T. Stop: Princess in Training PIT Stop is the initial management training for Distributors. This semi-annual program is held every January and July at locations in the US and Australia. All Maidens and above are qualified to attend this top-level training that specializes in managing a successful SeneGence business while training and supporting a Downline. Distributors must qualify as a “Maiden’ with at least 3 first line Distributors who have each placed at least a 300 PV order (and Distributor does same) in the same calendar month at least one month prior to the scheduled PIT Stop event. Log on to the SeneGence Distributor Back Office>Events>PIT Stop for details and to learn location and dates for this informative and educational session and to register for the event date of your choice.

Leaders Conference The annual Leaders Conference is an invitation-only event for SeneGence Distributors who have achieved the level of Royal and above within the Royal Court, held each October. This conference is usually held at a unique location near the corporate office and is designed as an advanced management training staffed with some of the most successful Direct Sales professionals in the industry and a rare opportunity to learn from the very best. SeneGence Distributors who reach the level of Royal (you and 5 1st line Distributors place a 300 PV order or more within a calendar month for two consecutive months ) or above qualify to attend Leaders Conference. Log on to the SeneGence Distributor Back Office>Events>Leaders Conference to learn where and when this dynamic training will be held this year and to register to attend.

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Seminar The SeneGence Annual Seminar is held each April in locaitons in the US and Australia and is a celebration of collective and individual Distributor successes of the prior year. Seminar is available to all SeneGence Distributors in good standing and is the largest, most extravagant corporate event of the year filled with an array of Distributor training classes conducted by top Leaders in the Direct Sales industry and top SeneGence Field Leader Distributors. Over the course of the several-day event, you have the opportunity to take part in the launching of new products, sales and marketing tools and Distributor Support Programs. Seminar is an exciting and motivational experience with valuable information provided on building and managing your business, and a celebration of the years past Distributor achievements during an awards ceremony. Go to your Distributor Back Office and click on Events>Seminar>for more information and to register.

Glamour Clinics and Glam & Gloss A Glam & Gloss is a fun and exciting event where SeneGence Distributors bring guests to be used as the model for the purposes of learning and practicing make up application techniques. The event usually begins with a casual reception and transitions into a complete Glamour Clinic conducted by a SeneGence Director of Sales and Distributor Development or Joni when possible. Additionally, virtual Glamour Clinics are held the first and third Thursday of each month via webinar for Distributors to participate at home. You can learn valuable beauty tips and techniques either in person or virtually. Â All SeneGence Distributors within the named area may attend a local Glam & Gloss. Every Distributor is welcome to log in to the corporate Glamour Clinics. Check the Distributor Back Office Calendar for dates and locations near you.

SeneSentials Training Packages SeneSentials Training Packages are made available to all SeneGence Distributors who wish to create a plan for success. The packets are designed to give Distributors an opportunity to attend scheduled trainings throughout the year and to receive updated MP3s (audio files), flash drives, DVDs, manuals and guides, all at a discount on an annual basis. As well, included in some of the packets are mentoring programs and even VIP seating at certain events. These packages are available at an extreme discount and have a high value to them. It is recommended that every Distributor who is serious about their success invest in one. Refer to the Distributor Back Office>Training>SeneSentials Training Packages to learn more and to order your path to success.

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VII. SENEGENCE INDEPENDENT DISTRIBUTOR COMPENSATION PLAN Retail Sales of the SeneGence SenseCosmetics and SeneDerm SkinCare Systems are hot! Our products do what they claim. We guarantee satisfaction of our products 100% to the retail customer and also extend a guarantee to our Distributors. People want our technology and the products produce real results! SeneGence International has given Distributors a special opportunity to build a business based upon a very unique product line of proprietary anti-aging skin care and patented long lasting color cosmetics that really works along with a generous Independent Distributor Compensation plan that rewards those who desire to build a profitable business. SeneGence beauty products are highly consumable, have a huge market appeal and demand, and are offered at an affordable price point to the masses. The Independent Distributor Compensation plan is just as unique as the product line within the Direct Selling Multi-Level Marketing industry due to the fact that it pays immediately, with the top pay out percentages beginning at the top. Watching the SeneGence International Business Opportunity DVD and the home page of SeneGence. com>Career>Earning Opportunities is a great way to learn more about the company, the Downline and Group Sales Volume Bonus earning opportunity, and the product commission discounts to earn sales income for ordering and reselling beauty products to end consumers can be found on the Distributor Supply Order Form in the Distributor Back Office.

Sales Income from Retail Sales of Products SeneGence Distributors may earn 25-100% profit on Retail Sales of SeneGence products (minus overhead)! Simply selling the product to an end consumer and in turn building a residual income on product sales alone, offers lucrative options in which to conduct and prosper as a Distributor of SeneGence Product Lines. Potential profit levels are based upon accumulated volume of products ordered at one time or accumulated within a single month’s time: Australia

US $0 - $199.99 USD

20% Discount

$0 - $271.99

20% Discount

$200 - $599.99 USD

30% Discount

$272.00 - $815.99

30% Discount

$600.00 - $1,499.99 USD

40% Discount

$816.00 - $2,039.99

40% Discount

$1,500.00+ USD

50% Discount

$2,040 +

50% Discount

Canada $0 - $274.99 CAD

20% Discount

$275 - $824.99 CAD

30% Discount

$825 - $2,049.99 CAD

40% Discount

$2,050 + CAD

50% Discount

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There are many ways to capture sales income from end users of Senegence products which makes it not only lucrative but allows for versatility of functional activity from which the Distributor may select as business rules for their own business. Use one or to earn more use each function listed below to capture sales income.

Immediate Sales Income This is the profit on total sales minus expenses from holding any type of product demonstration event and the immediate sales income from the follow up phone calls made within 24 to 48 hours following the event. This activity requires your presence and time for each and every action. It is a finite total in that there is a final sales amount which takes a finite period of time each week - there are only so many hours to accumulate new Immediate Sales Income.

Reorder Sales Income Re-Orders are extremely profitable. Our products are highly consumable. With proper customer follow up and using our business tools such as the SeneSite and Sponsoring. This form of income from sales of products is directly related to your Immediate Sales Income event activities. Reorder Sales Income compounds with a growing customer base and your continued customer service extending each customers product introduction and usage. You spend your time and attention on customer service to increase the sales income from your customer base. Over time, it is quite conceivable that at some point in your career Reorder Sales Income will exceed weekly Immediate Sales Income solely based upon the sheer size and sales volume of the customer base you have built. The greatest form of earning reorder income comes from making calls, e-mailing, texting, running promotions to customers – all of which are efforts that require personal attention directly from the Distributor. Please refer to the SeneGence Distributor Glamour Demo Guide to learn more about Reorder Income How To’s.

SeneSite Sales Income All SeneGence Distributors may elect to participate in a 24/7 e-commerce tool called SeneSite. SeneSites are the online store for each Distributor. Sales Income generated by sales of SeneGence products through your personalized SeneSite is gathered directly from the customer then transferred to the selected credit card merchant who in turn transfer the monies earned (minus any merchant fees incurred) directly into the banking entity of your choice. Please refer to the section of this manual that explains SeneSites in more detail.

Customer Direct Order Sales Income (US Only) SeneGence Distributors may elect to opt into participate in a generic 24/7 e-commerce tool called CDO (Customer Direct Order). CDO Sites act as an online store for each Distributor who has opted into the program at no upfront charge to the Distributor. Sales Income generated by sales of SeneGence products through a CDO Site is gathered directly from the customer then transferred to SeneGence. SeneGence fulfills and ships the product order to the customer on behalf of the Distributor. The Sales Income collected from the transaction is calculated for the Distributor based upon monthly discount level earned at the time the customers’ product order was made and minus applicable service and handling fees stated within the program. Sales Income is issued as outlined within the program to the Distributors SeneCash account and distributed according to the wishes of the Distributor. Please refer to the section of this manual that explains CDO in detail and the SeneGence Distributor Back Office> Business>Customers>Customer Direct Order Program to learn more.

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SeneService Sales Income SeneService Programs are the genesis of product sales that are some of the simplest and most profitable as they cost you nothing other than the time it took to enter customer’s names and contact information into the on line SeneService data bank in your Distributor Back Office. These professionally written, informative, entertaining, and inviting e-mails are sent to each enrolled customer on your behalf. Included are invitations to purchase your products, join the company, or contact you to book demos. Links to contact you are included within the body of the e-mail in several places. Should you have a senesite the link will lead the customer to your site and sales income is handled directly through the standard SeneSite methods you have chosen. If you have opted into the CDO Program, the link will lead the customer to your CDO Site and Sales Income from such sales will be processed in the standard method CDO Sales are distributed directly to the Distributor. Please refer to the SeneGence Distributor Back Office>Business>Customers>AutoShip to learn more detail.

AutoShip Sales Income (US Only) SeneGence Distributors who are keen on building reorder income on a more consistent basis that requires a little less hands on handling elect to enroll their customers in the AutoShip Kiss Me Club Program. Sales Income generated by sales of SeneGence products through the AutoShip Program is gathered directly from the customer then transferred to SeneGence. SeneGence fulfills and ships the product order to the customer on behalf of the Distributor each assigned shipping period. The Sales Income collected from the transaction is calculated for the Distributor based upon monthly discount level earned at the time the customers’ product order was made and minus applicable service and handling fees stated within the program. Sales Income is issued as outlined within the program to the Distributors SeneCash account and distributed according to the wishes of the Distributor. Please refer to the SeneGence Distributor Back Office>Business>Customers>Customer Direct Order Program to learn more detail.

Commission Income Downline & Group Sales Volume Bonus SeneGence has set a higher standard of earning long term income through Downline and Group Sales Volume (GSV) Bonus Commission Income to attract and support career, success driven individuals as its Independent Distributor Sales Force. Two types of Commission Income is paid to Distributors on a monthly basis. Here are the highlights: »» The top payout percentage of 10%, is paid out immediately on the total volume of Point Value (PV) on all orders from first level(personally sponsored) Distributors, with only a 100PV personally placed within the same month to qualify to receive the earnings – regardless of size!!!! Almost anyone who has participated in an MLM compensation plan is astounded by this part of our compensation plan. In many payout plans it is completely reversed. The top payout percentages occur at the bottom levels or with much more stringent sponsoring and selling efforts. Therefore, most people never receive them. Downline Commission Income on the first 100PV, of 10%, 20% and 30%, are paid out immediately down three levels, with only 100PV personally to qualify. This is very unusual because most MLM companies pay

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nothing downline until a Distributor has a proven sales and sponsoring track record. This part of the compensation program was designed to help new Distributors get a taste of earning commission downline into their organization immediately. »» The GSV Bonus Compresses Up to infinity to pay the Upline Distributor the greatest amount of earnings possible. »» The Commission compensation is seamless. That means a SeneGence Distributor may sponsor new Distributors into their Downline and receive compensation for those Distributors anywhere in the world where SeneGence International is sanctioned! This opens a world of opportunity to our Distributors not always found in the world of Direct Selling. This plan affords entrepreneurial types real opportunities to grow as large, as financially sound, as they choose to work. »» There is no limitation to growth, size, or volume. »» There is no ‘breakage’ meaning the more and better you train others to excel, the more you earn without penalties or fear of them ‘breaking away’ leaving the sponsoring Distributor with less earning potential. Instead the Distributor continues to be rewarded for training those who exceed the Sponsoring Distributors own volumes.

Calculating Downline and Group Sales Volume Commissions Commissions are paid as outlined below based upon the Point Value and its corresponding country Commission Value (CV) of products. »» PV – Point Value is equal to 1/2 of the USA suggested retail value assigned to a product, and is the same in every country and is listed on the Product Order Form. »» CV – Commission Value is listed on the Distributor Product Order Form in each SeneGence Country. When used to calculate Commissions and Bonuses, CV is multiplied by a unique listed country factor. In the USA one PV equals one CV.

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Qualifying to Receive Commission Income To qualify for Downline Commissions, you must personally place at least 100 PV product order within the same qualifying calendar month as Downline orders are calculated.

Once you place a product order you become an Active Distributor and may begin to receive Commissions as long as you are in good standing with the Company. Your Upline Sponsor will receive both Downline and GSV Bonus Commissions from your orders of any size (Downline) and orders of 101 PV and larger (GSV Bonus) as long as they qualify with qualifying orders within the same month.

Downline Commission Income The Downline Commission structure helps measure, track, and define the growth of a Downline Organization. This calculation includes all types of Distributor Order/Sales Volumes ranging from small orders of the Self Users and large orders of Professional Business Builders. An Upline Distributor must qualify to receive Downline Commissions by placing at least a 100 PV Product Order within the same calendar month commissions are calculated. Downline Commissions may be earned 5 Levels of Distributors deep with additional qualifications.

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When you sponsor your very first 1st Line Distributor you will begin to earn commission checks from their sales (orders placed) of any size by your Downline Distributors (as long as you have also placed a qualifying order within the same calendar month) and so too will your Upline Sponsor. 1PV = 1CV = $1.00 USD

The more you sponsor individuals as your 1st Line Distributors the greater your commission checks become from your first lines’ accumulated sales (orders placed) of any size by your Downline Distributors (as long as you have also placed a qualifying order within the same calendar month) and so too will your Upline Sponsor.

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The more you sponsor individuals as your 1st Line Distributors the greater the size and number of Distributors will be sponsored by your first line Distributors into your 2nd Line. In turn, the greater the amount of Downline Commissions are earned from your first lines’ and second lines’ accumulated sales (orders placed) of any size as long as you have also placed a qualifying order within the same calendar month and so too will your Upline.

The more you sponsor individuals in your 2nd Line, the greater the size and number of Distributors will be sponsored by your 2nd Line into your 3rd Line. In turn, the greater the amount of Downline Commissions are earned from your 1st, 2nd, and 3rd Lines’ accumulated sales (orders placed) of any size as long as you have also placed a qualifying order within the same calendar month and so too will your Upline.

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Downline Commission Pay Out This calculation measures the framework of your organization and includes minimal self user product orders. Commissions for Downline Commission pay out is as follows: 1st Line – 10% 2nd Line – 20% 3rd Line – 30% 4th Line – 5% 5th Line – 5% Here is the detailed explanation for the Downline payout on each level:

Levels 1 - 3

To earn 1st, 2nd, and 3rd Line Downline Commissions on Downline Distributors PV Orders ranging from 1 PV to 100 PV placed within the calendar month, you must also place a 100 PV order within the same calendar month. The payout is: 1st Line – 10% 2nd Line – 20% 3rd Line – 30%

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Level 4 There are three simple qualifications to earn 4th level Downline Commissions in the same qualifying month.

To earn 1st, 2nd, 3rd, and 4th Line Downline Commissions on Downline Distributors PV Orders ranging from 1 PV to 100 PV placed within the calendar month, you must also place a 200 PV order within the same calendar month and the Downline Levels 1 through 3 must have achieved at least 10,000 accumulative PV. The payout is: 1st Line – 10% 2nd Line – 20% 3rd Line – 30% 4th Line – 5%

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Level 5 There are three simple qualifications to earn 5th level Downline Commissions in the same qualifying month.

To earn 5th Line Downline Commissions on Downline Distributors PV orders ranging from 1 PV to 100 PV placed within the calendar month, you must also place a 200 PV order within the same calendar month, have at least five 1st line Distributors who placed 100 PV orders, and Downline Levels 1 through 3 must have an accumulative PV order volume of at least 15,000 PV. The payout is: 1st Line – 10% 2nd Line – 20% 3rd Line – 30% 4th Line – 5% 5TH Line – 5%

Group Sales Volume Bonus Commission Income The Group Sales Volume Bonus is ‘where the money is”! This commission is paid out to reward moving products to end consumers….and that can be a lot of volume for those who well train their Downline Distributors. It is paid on the total CV of all Product Orders placed by your Downline in the same qualifying month minus the first 100 CV. (Commissions were already paid on this amount in the Downline Commission.) Commissions for Group Sales Volume Bonus pay out is as follows: 1st Level – 10% 2nd Level – 6% 3rd Level – 4% 4th Level – 3% 5th Level – 2%

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Here is the detailed explanation for the GSV Bonus payout on each level:

Level 1

Group Sales Volume Commissions are paid for 1st line Distributor product orders of 101 PV or more at 10% of the total above 101 PV as long as you place at least a 100 PV or more product order.

Qualifications for GSV Bonus Levels 2-5 In summary, to earn a bonus on 2nd, 3rd, 4th, and 5th levels, Group Sales Volume qualifications are: 1. Personally place at least 300 PV within the same qualifying month. 2. Have five Distributors on your 1st level, that have been personally sponsored by you, that have each placed at least 300 PV within the same qualifying month. 3. Each level of Distributors (level 2-5) must have at least five Distributors that have been personally sponsored by the Upline Distributor, with at least 300 PV, in order to qualify for commission payout of that level. 4. Each level (2-5) must fulfill qualifications for that level and the levels above it to receive the commission for that level.

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Level 2

You earn a percent of all orders of 101 PV or more for 2nd Line GSV as long as you have placed at least a 300 PV Product Order or more and have five 1st Line Distributors that have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 2nd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline.

Level 3

To earn a percent of all orders of 101 PV or more for 3rd Line GSV, you must place at least a 300 PV Product Order or more and have five 1st Line Distributors who have placed at least 300 PV or more and have five 2nd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 3rd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor.

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Level 4

To earn a percent of all orders of 101 PV or more for 4th Line GSV you must place at least 300 PV Product Order or more and have five 1st Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 2nd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 3rd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 4th Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor.

Level 5

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To earn a percent of all orders of 101 PV or more for 5th Line GSV you must place at least a 300 PV Product Order or more and have five 1st Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 2nd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 3rd Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 4th Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor and have five 5th Line Distributors who have placed at least 300 PV or more who were personally sponsored by their Upline Distributor.

SeneGence Distributor Compensation Plan Grids Too often people choose not to move ahead or do not engage in an action simply because they do not understand the benefits of doing so. The SeneGence Compensation Plan Grids will help you to better understand how to plan to earn Downline and Group Sales Volume Bonus Commissions of any desired value per month by setting goals to build a downline. Build small or large – using minimums per month – or reap even greater financial return rewards by teaching others in the downline to sell products and build a customer base for themselves (upon which, of course, the downline also earns sales income). The following SeneGence Distributor Compensation Plan Grids will help to exemplify how simple it is to take advantage of the SeneGence Compensation Plan for residual incomes. Features of the Grids are: »» Built upon Minimum PV levels per month. »» 2Highest Monthly PV Value is 750 PV. »» Built upon Minimum Sponsoring effort. »» Assumes 5 first Line Distributors - all of whom sponsor the minimum of 5. »» Notes the extreme range of earning possibilities on minimum sales productivity of downline of minimal effort. »» Potential & realistic $0.00 per month to $67,913.00 per month Downline and Bonus commission earnings Remember – The SeneGence Compensation Plan Grids do not address the benefits of the Downline and Group Sales Volume Commissions that are earned on those Downline and from those individuals who sell larger amounts of products to their customer base! Imagine the earning potential possibilities of highly productive individuals within your highly productive downline! Here are examples of potential Downline Commission and Group Sales Volume Bonuses earnings of a SeneGence Distributor assuming the stated volumes are produced (and any additional qualifications have been met). This is not a representation of earnings and all SeneGence Distributors results vary – depending upon how they build their own independent business.

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Grid #1 - 5 with 5 on five levels with 50 PV and 50 personal PV All dollar amounts in ($) USD

Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

50

50

0

250

$0

$0

$0

2

25

50

50

0

1,250

$0

$0

$0

3

125

50

50

0

6,250

$0

$0

$0

4

625

50

50

0

31,250

$0

$0

$0

5

3125

50

50

0

156,250

$0

$0

$0

Totals

3905

195,250

$0

$0

$0

Grid #2 - 5 with 5 on five levels with 50 PV and 100 personal PV Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

50

50

0

250

$25

$0

$25

2

25

50

50

0

1,250

$250

$0

$250

3

125

50

50

0

6,250

$1,875

$0

$1,875

4

625

50

50

0

31,250

$0

$0

$0

5

3125

50

50

0

156,250

$0

$0

$0

Totals

3905

195,250

$2,150

$0

$2,150

Grid #3 - 5 with 5 on five levels with 100 PV and 100 personal PV

Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

100

100

0

500

$50

$0

$50

2

25

100

100

0

2,500

$500

$0

$500

3

125

100

100

0

12,500

$3,750

$0

$3,750

4

625

100

100

0

62,500

$0

$0

$0

5

3125

100

100

0

312,500

$0

$0

$0

Totals

3905

390,500

$4,300

$0

$4,300

Grid #4 - 5 with 5 on five levels with 100 PV and 200 personal PV

Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

100

100

0

500

$50

$0

$50

2

25

100

100

0

2,500

$500

$0

$500

3

125

100

100

0

12,500

$3,750

$0

$3,750

4

625

100

100

0

62,500

$3,125

$0

$3,125

5

3125

100

100

0

312,500

$0

$0

$0

Totals

3905

390,500

$7,425

$0

$7,425

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Grid #5 - 5 with 5 on five levels with 100 PV and 300 personal PV

Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

100

100

0

500

$50

$0

$50

2

25

100

100

0

2,500

$500

$0

$500

3

125

100

100

0

12,500

$3,750

$0

$3,750

4

625

100

100

0

62,500

$3,125

$0

$3,125

5

3125

100

100

0

312,500

$3,125

$0

$3,125

Totals

3905

390,500

$10,550

$0

$10,550

Grid #6 - 5 with 5 on five levels with 300 PV and 300 personal PV

Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

300

100

200

1,500

$50

$100

$150

2

25

300

100

200

7,500

$500

$300

$800

3

125

300

100

200

37,500

$3,750

$1,000

$4,750

4

625

300

100

200

187,500

$3,125

$3,750

$6,875

5

3125

300

100

200

937,500

$3,125

$12,500

$15,625

Totals

3905

1,171,500

$10,550

$17,650

$28,200

Grid #7 - 5 with 5 on five levels with 750 PV and 300 personal PV

Level

Total Downline Ordering

Individual PV

PV For Downline Commission

PV For GSVB Total PV

Downline Commission

Group Sales Volume Bonus Total $

1

5

750

100

650

3,750

$50

$325

$375

2

25

750

100

650

18,750

$500

$975

$1,475

3

125

750

100

650

93,750

$3,750

$3,250

$7,000

4

625

750

100

650

468,750

$3,125

$12,188

$15,313

5

3125

750

100

650

2,343,750

$3,125

$40,625

$43,750

Totals

3905

2,928,750

$10,550

$57,363

$67,913

Ambitious Upline Distributors can learn at SeneGence events how to teach and guide Downline Distributors to use the SeneGence Distributors tools developed to help build and maintain a strong customer base for retention and watch the commissions grow!

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Compensation Plan & FAQs 1. If Downline Commissions are only paid on the first 100 CV of a Distributors’ order, is that the only part of the order that is commissionable? No. The balance of the order (CV) is commissionable in the Group Sales Volume Bonus. 2. If a Distributor places more than one order in a given month that is in excess of 100 CV, does the Downline Commission get paid again? No. Downline Commissions are paid on the first 100 CV in a given month, after that, the balance of the order(s) goes into Group Sales Volume Bonus. 3. To receive the 10% Group Sales Volume Bonus on my first level, do I need to have five 1st level Distributors that have each placed 300 PV in a given month? No. The payout is 10% on your first level as long as you have achieved 100 PV in the month the order(s) are placed. 4. To receive the 6% bonus on my second level do I need five 1st level Distributors with PV of 300 each, and five 2nd level Distributors with PV of 300 each? Yes. Remember that these five first level Distributors that qualify you for the Group Sales Volume Bonus beginning at level 2, must be personally sponsored by you, and you must also have 300 PV. 5. If a certain level does not fulfill its qualification for Group Sales Volume Bonus, can you skip that level and go down to the next level that does? No. Each level prior, along with the level commissionable, must fulfill the requirements. 6. Is a month a 30-day period or a calendar month? A calendar month. 7. If I have a first level Distributor that does not place an order in a given month, but some of her downline does, would I still receive downline commissions on those Distributors? Yes. 8. If I have a first level Distributor that does not place an order in a given month, for purposes of downline commissions, does the next level get moved up? (compression). No. Downline positions are permanent and do not compress. You still receive commissions for all levels you qualify for on the rest of your downline. Downline stay in place at all levels.

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9. Where in the compensation structure does levels moving up (compression) occur? Compression occurs in the Group Sales Volume Bonus commission structure. If you have a Distributor on a given level that does not place an order in a given month, that downline will move up a level for percentages paid on the various levels that month. 10. Does a (compressed) Distributor in my second line, who has placed an order and moves up to my first line (due to the recruiter not placing an order that month), count toward my five first line Distributors that I need to qualify for the Group Sales Volume Bonus on levels 2 through 5? No. You will receive the higher bonus percentage on the order once you are qualified to receive them. The qualifications to be paid on your second through fifth line begin with five first line Distributors that you have personally sponsored, that have 300 PV. Each level of qualification for Group Volume Bonus must be fulfilled with at least five personally sponsored Distributors from an up line Distributor. 11. So I will receive the higher bonus percentage resulting from compression, but it will not begin the qualification process for the payout for Group Sales Volume Bonuses unless at least five on my first level were personally sponsored by me and so on down for each one of the levels. That is correct.

Additional Forms of Income SeneGence Distributor Contests and Recognition Programs are all designed to help Distributors grow a successful SeneGence business. The achievement of the contests and recognition levels will increase sales income and commission income for every Distributor who strives to meet the exciting challenges. Contests and Recognition programs help to make the journey to success more fun and allow for friendly competition amongst what becomes a team of friendly peers. As well, at the base of every contests and level, a SeneGence Distributor has the ability to achieve the goal, be it a car or an exotic trip, based upon the Distributors’ individual controllable efforts and output.

SeneBucks for Sponsoring SeneBucks are a perk offered to Distributors who sponsor Distributors into SeneGence as a bonus for sponsoring and growing a Downline. When a newly sponsored Downline places an accumulated 300PV in the same quarter in which they sign up, their sponsor receives 25 SeneBucks that can be used for purchase of any SeneGence products or sales aids. SeneBucks are valid through the end of the quarter following the one in which they were earned. SeneBucks are also given to Distributors by Joni….pretty much whenever she wants to just for ‘showing up”, for anniversaries, for Birthdays, and holiday gifts. You never know when SeneBucks will be awarded! See the back cover of the SeneGence Distributor Handbook for more information or go to the Distributor Back Office>Resources>Recognition Programs and Reports>SeneBucks.

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SeneSupport The one Distributor with the greatest number of personally sponsored 1st line Distributors (qualified with 300 PV) each month will receive a 100 SeneBucks credit from SeneGence. The sponsoring Distributor must have a minimum of 750 PV cumulative for the month. See the SeneGence Distributor Handbook for more information or go to the Distributor Back Office>Resources>Recognition Programs and Reports>SeneSupport.

SeneCar Program Both New and Seasoned SeneGence Distributors may earn their very own ‘trophy on wheels’ and drive away a brand new car of their choice in any factory blue color. SeneGence Distributors who wish to participate in the SeneCar program must lead a Downline of Distributors who meet certain sales volume requirements within any three month rolling period of the year. These amounts usually not only cover the car payment some Distributors have found the income also pays for the car insurance. To become eligible for the SeneCar Program, you must meet certain requirements in both Personal Sales and Downline Sales. To learn more please refer to the SeneGence Distributor Hand Book or go to the Distributor Back Office>Resources>Recognition Programs and Reports>SeneCar.

Annual SeneStar & LIPS Trip Selling SeneCeuticals and building and managing SeneGence Distributors within a down line are both natural Distributor functions. SeneGence has created two exciting Distributor Incentive Trips every year to reward SeneGence Distributors who do both, whether new or seasoned. The Annual Seminar SeneStar Trip and the Annual LIPS Trip have been designed for every SeneGence Distributor who balances two things: personally selling SenseCosmetics and SeneDerm SkinCare Systems while sponsoring and training a downline that, in turn, do the same. The SeneStar Trip usually commences following the Annual Seminar sometime in the months of April through July. The LIPS Trip is schedule to an exotic place around the world usually during the month of January. Both the SeneStar and the LIPS trip represent thousands of dollars in savings for each Distributor while ensuring the Distributor takes the time to play with spouse (and family sometimes) despite a busy schedule of work to see the world and smell the roses. While the requirements to earn the trips remain the same from year to year, the locations change each year. The trips are well publicized throughout the year and are posted in the Distributor Back Office>Resources>Recognition Programs and Reports>SeneStar or LIPS.

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Prizes and Awards Monthly and Quarterly Sales and Sponsoring Contests is a standard method used to mix business with pleasure here at SeneGence. From time to time SeneGence sponsors monthly or quarterly Distributor and/or Customer Contests offering fun and exciting opportunities to win a variety of special prizes. Each contest is different – and sometimes more popular contests are repeated. Contests are designed to motivate and increase sales and sponsoring activity and in turn Distributor income. Watch for the next SeneContests and go for the goal! News and current promotions are always listed in the Distributor Back Office.

Tax Deductions Independent Distributors, by law, are entitled to certain tax benefits and savings that may very well recoup a sum of monies previously paid out to the government in the form of taxes paid. Please seek counsel from a tax expert in your area to determine what write offs you are entitled to that may help recover some of these funds.

US Distributors: Please be aware of tax regulations regarding FORM 1099 and Independent Contractor status. As a SeneGence Independent Distributor, your income (which includes prizes, awards, and commissions) will be reported to the IRS via FORM 1099. It is important that you keep proper records for your SeneGence Business because it is your responsibility, as an Independent Contractor, to file appropriate taxes. For additional information please refer to the SeneGence Distributor Hand Book under Independent Contractor Status.

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VIII. DISTRIBUTOR RECOGNITION PROGRAMS SeneGence Distributor Recognition Programs are designed to help Distributors grow a successful SeneGence business. The achievement of the contests and recognition levels will in turn help increase sales income and commission income for every Distributor who strives to meet the exciting challenges. Contests and Recognition programs help to make the journey to success more fun and allow for friendly competition amongst what becomes a team of friendly peers. As well, at the base of every contests and level, a SeneGence Distributor has the ability to achieve the goal, be it a car or an exotic trip, based upon the Distributors’ individual controllable efforts and output.

SeneGence Logo Charm Holder

The SeneGence Logo Charm Holder was designed to be used as a recognition tool that displays the accomplishments representative of the achievements of the Distributors’ career. Not only does it reflect the Company’s Mission Statement through its design, it provides an orderly manner to identify the Distributors career accomplishments by the charms hanging on the Charm Holder. Charms have been customized and designed for SeneGence Distributors that identify a variety of sales and sponsoring achievements quarterly and annually. As well, Distributors are awarded special charms for participation in a number of special programs held throughout the year by both the company and Upline promotions. SeneGence Logo Charms also reflect the positions, titles, and awards won by the Distributor. Used universally, any SeneGence Distributor may ‘read’ the accomplishments of another by viewing the charms hanging on the Logo Charm Holder regardless from which country the SeneGence Distributor comes. Logo Charm Holders should be worn by every Senegence Distributor while attending SeneGence events. They are available to order through the web in the Distributor Back Office>Order>Supplies.

Distributor Recognition Programs When SeneGence Distributors strive to earn the recognition levels SeneGence has built into the career path success will surely be theirs. One recognition qualification leads to the next recognition achievement level. Sales Income and Commission Income grow consistently and abundantly simply by setting goals (and doing the work) to obtain the various levels of achievement as set forth by week which turns into a month that multiplies into the quarter, and finally is measured in full at the end of each Seminar, Leaders, or Calendar Year. The recognition programs are described below.

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Distributor Goal Matrix Distributor Goal Matrix

PERSONAL SALES (Retail Profit)

SPONSORING (Commission Check)

Goal

SPONSOR & GROUP SALES

Time Period

Personal

#of Dist on Team

New Dist / Time

Reward

SeneSharing

First 30 Days

300PV same 30 days

1 New

300PV/30 days

Lip Lapel Pin

Quick Step

First 3 months of new Downline/after first 3 months

300PV same month

All New Distributors

300PV/same month

50/25 $eneBucks for product purchases

SeneSupport

Calendar Month

750PV cumulative for the month

Greatest # of New

300PV each/month they were sponsored

SeneCar

3 Consecutive Calendar Months

750 PV / per month

Approx 20 - 30

22,500PV (Any BlueCar) average/month

Choose Blue Car Lease Payment

Minimum 300PV for Commission

Minimum 5 New

5/6/13 New Dist w/ 300 PV each/Qtr

Ruby/Sapphire/Emerald Droplet Charm

N/A

20 New

10 New w/ 300PV cumulative each/Seminar year 20 New w/ 300PV cumulative each/Seminar year

Plaque/Sash/ Solitare Sapphire Pin/ Seminar Recognition

Cumulative 50,000 DV/Leaders Year

Exotic Trip

SeneSponsor

Calendar Quarter

Dominion Inner Circle

Seminar Year

Inner Circle Sponsor Court

Seminar Year*

10 New

LIPS Trip

Leaders Year**

N/A

First 30 Days

1,000PV

N/A

N/A

$350 in Product for Resale

Within First 60 Days

2,000PV

N/A

N/A

$400 in Product for Resale $450 in Product for Resale

Within First 90 Days

3,000PV

N/A

N/A

$ignificant $ene$eller

Seminar Year

Minimum 750PV per month (including sign-up month)

N/A

N/A

Free Products & Lots of Goodies!

N/A

N/A

Ruby/Sapphire/Emerald Charm

N/A

N/A

Plaque/Sash/Solitare Ruby Pin/ Seminar Recognition

N/A

Plaque/Sash/ Solitare Diamond Pin/ Seminar Recognition

SeneSales

Calendar Quarter

Minimum 6,000PV

Seminar Year

20,000PV

Inner Circle Sales Court

Seminar Year

Minimum 40,000PV

Dominion Inner Circle

Seminar Year

Inner Circle Group Sales Court

Seminar Year

N/A

SeneStar Trip

Seminar Year

Balanced w/GSV**

Certificate

100,000 GV

For all titles you must have a 300PV minimum and…

New to Seasoned Balanced with PSV*** Downline

ROYAL RANK

Downline Distributors on 1st level w/ 300PV each in 1 month

Duchess

5 Downline Distributors on 1st level w/ 300PV each in 1 month

Princess

5 Downline Distributors on 1st level w/ 300PV each for 2 consecutive months

Crown Princess

5 Downline Distributors on 1st & 2nd levels w/ 300PV each for 2 consecutive months

Queen

Countess

5 Downline Distributors on 1st, 2nd & 3rd levels w/ 300PV each for 2 consecutive months

Empress

*Seminar Year: April 1 - March 31

Festive Continental Trip

GSV BONUS COMMISSION REQUIREMENT (Dist must place min 300PV per month) 3

Lady

Royal in Waiting

Certificate

Minimum 200,000 GSV

Royal

Maiden

Certificate

Fast Start

DOWNLINE COMMISSION REQUIREMENT (Dist must place min 100PV per month) ROYAL RANK

100 $eneBucks

Minimum 2 New /month average

Dominion Inner Circle

Insert Personal Goals

**Leaders Year: Oct.-Sept. 30

For all titles you must have a 300PV minimum and… 5 Downline Distributors on 1st - 4th levels w/ 300PV each for 2 consecutive months 5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months 5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months +$1,000,000 GSV 5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months + $5,000,000 GSV 5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months + $10,000,000 GSV

**GSV: Group Sales Volume

***PSV: Personal Sales Volume

The Distributor Goals & Rewards Program Brochure is a great reference tool that lists the Recognition Program, an explanation of what the achievement and lists what the requirements are for the achievement of the program. Go to the Distributor Back office>Resources>Training>Forms to access an updated copy.

Weekly Recognized Achievement Levels Distributors may earn the following achievement levels every week of the year:

SeneSharing We want to help start you on your road to royalty with a little motivation, sparkle in your step and bucks in the bank! This title is awarded to new Distributors who within the first 30 days of their Distributorship, place a 300 PV order and who share the SeneGence career opportunity by sponsoring a new Distributor who also places a 300 PV order within the their first 30 days as a Distributor. SeneSharing encourages new distributors to sponsor their first downline within the first thirty days paving the way to begin building a Downline of Distributors upon which the sponsoring Distributor begins to earn Commission Income. Sponsoring others into the company from the start of a direct sells career helps builds confidence in sharing the SeneGence opportunity with others and provides another avenue of income for the new Distributor other than only Sales Income from sales of product. We have found New Distributors, who personally sponsor another in their first thirty days become stronger Distributors. Personally sponsoring at the beginning of one’s career is an instant confidence and financial boost. Also, new Distributors tend to learn faster and develop toward leadership levels more quickly because they take responsibility as a sponsor. SeneSharing Distributors are awarded the SeneSharing lapel Lip Pin and 25 SeneBucks, listed in the monthly SeneScenes Newsletter and are recognized at all SeneGence Events. See the back cover of the SeneGence Distributor Handbook for more information.

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SeneBucks This fun incentive and reward program that allows SeneGence to award ‘senemoney’ to Distributors for various achievements, challenges, and sometime just for fun! Distributors may in turn use SeneBucks for product purchases. The amounts of SeneBucks earned are displayed online on your Distributor product order form in your back office at the top of the form. SeneBucks are also used as a ‘sponsoring bonus’. The more you sponsor, the more Distributors in your Downline and the more SeneBucks you earn to shop – for FREE! With each qualified Distributor* you sponsor into your first-level Downline you will earn 25 in SeneBucks to spend on your favorite and latest SeneGence products. When a down line places an accumulated 300PV in the same quarter they sign up, their sponsor receives 25 SeneBucks. SeneBucks are valid through the end of the quarter following the one in which they were earned. See the back cover of the SeneGence Distributor Handbook for more information.

Kiss Off Contest Winners The Kiss Off Contest allows for three winners each week – a guest of a Glamour Demo; a Hostess of a Glamour Demo; and a Distributor who conducted a Glamour Demo. Kiss Off Cards are ‘kissed’ by guests at demos before and after applying LipSense to their lips. The Distributor sends completed cards to the SeneGence Office for a drawing each week. This is a great tool to be used by Distributors to introduce new potential Customers and Distributors to the LipSense product line and serves as a tool to help book glamour demos. The Kiss Off cards, rules, and related reports may be found in the Distributor Back Office>Resources>Contest & Trips>Kiss Off Contest. Distributor Winners are published in the monthly SeneScenes Newsletter by SeneGence Group phone text and SeneGence Page on Face Book.

Monthly Recognized Achievement Levels Distributors may earn the following achievement levels every month of the year by dividing the monthly numbers into incremental weekly obtainable goals:

Fast Start Plus A Quick Step SeneGence has designed the FAST START PROGRAM for new Distributors who are looking to build a strong, consistent business – right from the START. Upon reaching various levels of sales volume of at least 1000 PV for each of the first three months of becoming a Distributor, FAST START can add over $1,200 USD of extra profits to your pockets and provide you with a full line of SenseCosmetics + and SeneDerm Anti-Aging SkinCare products for display or sale. Products are T R A FAST ST K STEP IC sent each month after having achieved 1000 PV within each of the three months U AQ (or sooner if proper levels are achieved). 1000 PV is easily achieved by booking demos with friends and family so have fun and prosper! To learn more click on the Distributor Back Office>Business>Fast Start Program.

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Plus: Receive 50% off every product order of 300PV or more in your first 90 days in business. A Quick Step: Earn 50 $eneBucks credit towards future product orders for every qualified new Distributor you share the opportunity with.

Ms. SeneSynergy The definition of SeneSynergy is “to abundantly empower others to promote success and growth, and in doing so reenergize your own!” This philosophy is not one that is readily embraced in many companies, but is at the core of our values at SeneGence International. The Monthly Ms. SeneSynergy is nominated by the Distributor Sales Force each month via the web. Nominations may be made on line in the Distributor Back Office>Resources>Recognition Programs and Reports>Ms. SeneSynergy. The individual with the most nominations for any one given month is awarded the title for that month. The years’ months are calculated to coincide with the Seminar Year. Monthly Ms. SeneSynergys are recognized by their Silver Lapel Lip Pin….as they are the only ones who receive this gorgeous symbol of their willingness to help others. Each are memorialized in the SeneScenes Newsletter and awarded a plaque and sash on stage at Seminar to display in the Distributors office.

SeneSupport With this program, SeneGence recognizes the Distributor with the greatest number of personally sponsored 1st line Distributors (qualified with 300 PV in the month they were sponsored) each month who are in turn empowered to begin their own home based business. The sponsoring Distributor must have a minimum 750 PV cumulative for the month. The recipients of the SeneSupport Award will be listed in the monthly SeneScenes Newsletter, and will receive 100 SeneBucks credit the week following the 1st of the next month.

Royal Court The Royal Court was designed to identify Distributor Downline growth. Titles of the Royal Court reflect the depth and productivity of your growing sales force. As Distributor achieves the Royal titles, they receive from SeneGence Gold Logo Charms to be displayed on the SeneGence Logo Charm Holder that are faceted to reflect the Mission Statement of SeneGence: “To empower women around the world with a career that really works using products that really work”. Titles and corresponding Gold Charms are: Royal – Receive gold plated Eye Charm Lady/Lord – Receive gold plated Lips Charm

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Countess/Count – Receive gold plated Persona Charm Duchess/Duke – Receive gold plated World Charm Princess/Prince – Exchange standard Logo Charm Holder for gold plated Logo Charm Holder Crown Princess ($1,000,000.00 - $1,999,999.00 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with a Dark Blue Sapphire filled silhouette within the logo. Ruby Crown Princess ($2,000,000.00 - $2,999,999.00 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with Ruby filled silhouette within the logo Sapphire Crown Princess ($3,000,000.00 - $3,999,999.00 GSV within a Seminar Year) Awarded a gold plated SeneGence Logo Charm Holder with a Light Blue Sapphire filled silhouette within the logo. Emerald Crown Princess ($4,000,000.00 - $4,999,999.00 GSV within a Seminar Year) Awarded a gold plated SeneGence Logo Charm Holder with an Emerald filled silhouette within the logo Queen ($5,000,000.00 -$9,999,999.00 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with a Diamond filled silhouette within the logo. Ruby Queen ($6,000,000 - $6,999,999 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with a Ruby filled silhouette and the S and G filled with rubies. Sapphire Queen ($7,000,000 - $7,999,999 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with a Sapphire filled silhouette and the S and G filled with sapphires. Emerald Queen ($8,000,000 - $8,999,999 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with an Emerald filled silhouette and the S and G filled with Emerald. Amethyst Queen ($9,000,000 - $9,999,999 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with an Amethyst filled silhouette and the S and G filled with Amethyst. Empress ($10,000,000 GSV within a Seminar Year) - Awarded a gold plated SeneGence Logo Charm Holder with a Diamond filled silhouette and the S and G filled with diamonds. On The Road to Royalty – This category of growth is reserved for those who are just beginning to grow…. Maidens and above are qualified to attend PIT Stops and Leaders Conference and are considered to be “On Track Field Leaders”. At this level membership into the ManaGence Program is by invitation. It is also important to state that levels can be skipped if requirements for higher level titles are achieved, bypassing the lower level titles. Here is how a Distributor obtains titles within the SeneGence Royal Court:

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Maiden/Squire – Distributor places a 300 PV order and have 3 personally sponsored Distributors with 300pv or more in same month. Royal in Waiting – Distributor places a 300 PV order and have 5 personally sponsored Distributors with 300 PV or more in same month. The Royal Court –Once the level of Royal has been achieved the building Distributor and the Downline members become a ‘Realm’ within their Upline Crown Princesses’ ‘Dominion’. At this level the building Distributor will want to give their team a name to help build team identity and pride. Royal - Distributor places a 300 PV order and have five (5) personally sponsored Distributors with 300 PV or more in same 2 consecutive months. Any five first line Distributors may qualify for each month. Lady/Lord - Meet qualifications for Royal + have five (5) 2nd level distributors with 300pv in same 2 consecutive months. Any five first line Distributors and any five second line Distributors may qualify for each month. Countess/Count - Meet qualifications for Lady/Lord + have five (5) 3rd level distributors with 300 PV in same 2 consecutive months. Any five first lines, any five second line, and any five third line Distributors may qualify for each month. Duchess/Duke - Meet qualifications for Countess/Count + have (5) 4th level distributors with 300 PV in same 2 consecutive months. Any five first lines, any five second line, any five third line, and any five fourth line Distributors may qualify for each month. Princess/Prince - Meet qualifications for Duchess/Duke + have (5) 5th level distributors with 300 PV in same 2 consecutive months. Any five first lines, any five second line, any five third lines, any five fourth lines, and any five fifth line Distributors may qualify for each month. Crown Princess/Prince - Meet all qualifications for Princess/Prince + achieve a Group Sales Volume of $1,000,000.00 (USD) or 500,000 PV. Ruby Crown Princess/Prince - Meet all qualifications for Crown Princess/Prince + achieve a Group Sales Volume of $2,000,000.00 or 1,000,000 PV. Sapphire Crown Princess/Prince - Meet all qualifications for Ruby Crown Princess/Prince + achieve a Group Sales Volume of $3,000,000.00 (USD) or 1,500,000 PV. Emerald Crown Princess/Prince - Meet all qualifications for Sapphire Crown Princess/ Prince + achieve a Group Sales Volume of $4,000,000.00 (USD) or 2,000,000 PV. Queen/King - Meet all qualifications for Emerald Crown Princess/Prince + achieve a Group Sales Volume of $5,000,000.00 (USD) or 2,500,000 PV. Ruby Queen/King - Meet all qualifications for Queen/King + achieve a Group Sales Volume of $6,000,000 (USD) or 3,000,000 PV. Sapphire Queen/King - Meet all qualifications for Ruby Queen/King + achieve a Group Sales Volume of $7,000,000 (USD) or 3,500,000 PV. Emerald Queen/King - Meet all qualifications for Sapphire Queen/King + achieve a Group Sales Volume of $8,000,000 (USD) or 4,000,000 PV.

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Amethyst Queen/King - Meet all qualifications for Emerald Queen/King + achieve a Group Sales Volume of $9,000,000 (USD) or 4,500,000 PV. Empress/Emperor - Meet all qualifications for Amethyst Queen/King + achieve Group Sales Volume of $10,000,000.00 (USD) or 5,000,000 PV. Each Distributor who obtains the status of Maiden and above by the end of the Seminar Year on March 31, will maintain the title earned for following year. If during the following year Distributor obtains a higher level, the Distributor will be recognized for the higher levels as they achieve them. The title earned at the end of the following Seminar Year will then be the title that carries over for the next year. If a Distributor does not reach the same level as the previous year, the lower level title will be the title for the next Seminar Year until a higher title is reached. Distributors who reach level Crown Princess will maintain the title of Crown Princess. Crown Princesses are charged with the care, training, and development of all members of their “Dominion”. As well, Crown Princesses are charged with the continued development of their up and coming Royal Leaders and their “Realms.” New Maidens and above are recognized in the monthly SeneScenes Newsletter and on stage during Seminar at a special ceremony for New Royalty. Each New Royal Member and with each advancement the Royal Court Member will receive a Royal Sash stating the Title. The Senegence Royal Court is also listed every month within the SeneGence Newsletter.

SeneScenes Newsletter Top Distributors Leading monthly sales and sponsoring Distributors and Field Leader Group Sales Volumes (GSV) and growth are listed within the monthly SeneScenes Newsletter by business building categories. The monthly Top Distributors vie for a position as the category #1 during Leaders Conference each year. The business building categories are: Top Retail Sales Distributors are listed 1 thru 5 in descending order with the greatest cumulative retail sales for the month of distributors’ downline 1 thru 5 Top Personal Sponsors Distributors 1 thru 5 in descending order with the greatest cumulative number of personally sponsored downline distributors for the month Top 1st Level PV Distributors 1 thru 5 in descending order with the greatest cumulative first level downline PV for the month Top 1st Level DV Distributors 1 thru 5 in descending order with the greatest cumulative personal DV for the month SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved

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Top GSV Realms For Duchess, Countess, Lady and Royal; Distributors are listed 1 thru 5 in descending order with the greatest cumulative downline retail sales for the month of distributors’ downline 1 thru 5 Top Sponsoring Realms For Duchess, Countess, Lady and Royal Distributors; Distributors are listed 1 thru 5 in descending order with the greatest cumulative number of newly sponsored downline distributors for the month of distributors’ downline 1 thru 5 Top GSV Dominions For Crown Princess, Crown Princess emeritus and Queens; Distributors are listed 1 thru 5 in descending order with the greatest cumulative downline retail sales for the month of distributors’ downline 1 thru 5 Top Sponsoring Dominions For Crown Princess, Crown Princess emeritus and Queens; Distributors are listed 1 thru 5 in descending order with the greatest cumulative number of newly sponsored downline distributors for the month of distributors’ downline 1 thru 5 Refer to Annual Seminar Year Recognized Achievement Levels under Top Distributors for more information.

SeneCar Both New and Seasoned SeneGence Distributors may earn their very own ‘trophy on wheels’ and drive away a brand new car of their choice in the factory blue color. To become eligible for the SeneCar Program, you must meet certain requirements in both Personal Sales and Downline Sales. The requirements are as follows:

SeneCar

Personal Sales Eligibility Requirement: »» Place monthly cumulative orders of 750 PV or more for the three consecutive months in which you are qualifying.

Downline Sales Eligibility Requirements: »» Tier One Eligibility – Accumulate a combined total personal PV and/or First Line QV from orders on your first level downline, equal to 22,500 for the same three consecutive months. »» Tier Two Eligibility – Qualify for Tier One, and then concurrently accumulate a total of 22,500 QV on your second level downline for the same three consecutive months. Go to the SeneGence Distributor Back Office>Distributor Resources>Recognition Programs>SeneCar to learn more.

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Quarterly Recognized Achievement Levels Distributors may earn the following achievement levels every quarter of the year:

SeneSales The SeneSales program tracks quarterly sales of every Distributor with three possible levels of sales achievement to attain: Ruby, Sapphire and Emerald. This exciting program rewards PV production each quarter within the Seminar Year. The levels are: 1. Ruby SeneSales: 6,000 - 8,999 PV (Receive Ruby Charm) 2. Sapphire SeneSales: 9,000 - 11,999 PV (Receive Sapphire Charm) 3. Emerald SeneSales: 12,000 PV or higher (Receive Emerald Charm) 4. Diamond SeneSales: 12,000 or higher all 4 quarters of a Seminar Year If any combination of SeneSales levels are achieved each quarter of the Seminar Year the Distributor will have achieved becoming a member of the Inner Circle Personal Sales Court at Seminar. When a Distributor earns Emerald SeneSales all four quarters of the Seminar Year, they are awarded Diamond level SeneSales during a ceremony at Seminar. The levels of recognition are displayed on the qualifying Distributor’s logo charm holder to acknowledge their performance of excellence. Top sellers will be easy to spot at any SeneGence function with their lovely array of jewels hanging from their logo pins. To earn well-deserved Newsletter recognition for personal sales, and SeneSales Charms denoting the level achieved to display on the Logo Charm Holder break the quarterly number into manageable weekly sales numbers. It’s easy. Take the desired SeneSales Sales number, divide by three then divide by four to arrive at the weekly sales number needed to achieve any level. Below are the weekly sales value required to reach each level. If a weeks’ number is short….make up for it the following week! 1. Ruby SeneSales – to achieve sell $1000.00 Suggested Retail per week 2. Sapphire SeneSales – to achieve sell $1500.00 Suggested Retail per week 3. Emerald SeneSales – to achieve sell $2000.00 Suggested Retail per week

SeneSponsor SeneSponsor is the sister program to SeneSales. SeneSponsor tracks firstlevel Downline sponsoring efforts This exciting program rewards downline growth each quarter within the Seminar year.. Distributors will be recognized by achieving the following quarterly sponsoring goals: 1. Ruby SeneSponsor: 5 New Distributors in a quarter with a cumulative 300 PV in the same quarter. cumulative

2. Sapphire SeneSponsor: 6 New Distributors in a quarter with a 300 PV in the same quarter.

3. Emerald SeneSponsor: 13 New Distributors in a quarter with a cumulative 300 PV in the same quarter.

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4. Diamond SeneSponsor: 13 New Distributors all 4 quarters with a cumulative 300 PV each. Top sponsors will be easy to spot at any SeneGence function with their lovely array of jewels hanging from their logo pins. To earn well-deserved Newsletter recognition for sponsoring, and SeneSponsor Charms denoting the level achieved to display on the Logo Charm Holder break the quarterly number into manageable weekly sponsoring numbers. It’s easy. Remember, generally within Direct Sells you must sponsor double the number of the goal when sponsoring. To hit the goal double the desired SeneSponsor Sponsoring number, divide by three then divide by four to arrive at the weekly sponsor number needed to achieve any level. Below are the weekly sponsoring values required to reach each level. If a weeks’ number is short….make up for it the following week! 1. Ruby SeneSponsor: to achieve sponsor an average of one person per week and teach them how to conduct demos. (It’s actually a little less than that) 2. Sapphire SeneSponsor: to achieve sponsor an average of one person per week and teach them how to conduct demos and turn over products. 3. Emerald SeneSponsor: to achieve sponsor an average of two persons per week and teach them how to conduct demos and turn over products. The SeneSponsor program recognizes those distributors who build their Commission Income by sponsoring other independent distributors’ in to the company. The corresponding charms are sent to the receiving Distributors the following month of the past quarter. If any combination of SeneSponsor levels is achieved each quarter of the Seminar Year the Distributor will have achieved becoming a member of the Inner Circle Sponsors Court at Seminar. Combine SeneSales with the SeneSponsor program and Distributors will be on track to achieve the SeneStar Trip and the LIPS Trip.

Leaders Achievement The Honor of winning the title of Leaders Achievement winner is given to On Track Field Leaders and Field Leaders who achieve both SeneSales and SeneSponsor levels within the same quarter. The level of Ruby Sales and Ruby Sponsor or above qualifies any Leader to receive from the company a generous supply of sales, sponsoring, and training tools needed to continue to conduct their business. Leaders Achievement recipients are always listed in the monthly SeneScenes Newsletter.

Monthly and Quarterly Sales and Sponsoring Contests From time to time SeneGence hosts quarterly Distributor and/or Customer Contests offering fun and exciting opportunities to win a variety of special prizes. Each contest is different – and sometimes more popular contests are repeated. Contests are designed to motivate and increase sales and sponsoring activity and Distributor income. Watch for the next SeneContests and go for the goal! Winners and Qualifiers of said campaigns are always posted on the web and in monthly SeneScenes Newsletter.

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Annual Seminar Year Recognized Achievement Levels SeneGence Seminar Year is April 1 through March 31st of each year. Seminar is an event held annually in April which is SeneGence’s largest event combining new contacts, mentors and friends together with informative trainings taught by Top Field Leader Distributors and Industry Experts spanning a litany of applicable topics. Distributors may earn the following achievement levels every year by achieving their cumulated weekly, monthly, and quarterly goals together:

Significant SeneSeller SeneGence honors its Distributors who consistently build a Customer base and sell SenseCosmetics and SeneDerm SkinCare month after month of the Seminar Year. These Distributors are our $ignificant $ene$ellers or $$$ Distributors. Qualification Requirement: Place a 750 cumulative PV order (minimum) in the first OR second month of a new Distributor sign up and continue to place a minimum 750 cumulative PV order each month of the current Seminar Year (April - March). Continued Performance Requirement: After initially qualifying Distributor remains a member of the $$$ Program indefinitely as long as monthly 750 PV requirement continues to be met. These winning Distributors are entitled to: »» Receive new product launch shipments at no cost. »» Priority filling and same day shipping for orders placed by 12:00 PST »» Participate in SeneGence focus groups for new programs and product development. »» Glam & Gloss Training Event option to generate excitement and teach advanced glamour techniques as a service to your Customers. »» Power Pocket Participation option to help you grow your Downline and increase commission income. »» Special category for recognition in monthly newsletter. »» Recognition on your SeneSite home page. »» Recognition on exclusive photo wall at SeneGence Headquarters

Diamond SeneSales The SeneSales program tracks quarterly sales of every Distributor with three possible levels of sales achievement to attain: Ruby, Sapphire and Emerald. Diamond SeneSales Distributors are those who have earned Emerald SeneSales (12,000PV+) each of the 4 quarters of Seminar Year and are awarded Diamond level SeneSales and recognition at Seminar. The winning Distributor is awarded during a special ceremony at Seminar a Diamond SeneSales Droplet charm to be displayed on the Distributor’s Logo Charm Holder and listed in the SeneScenes Newsletter to acknowledge their excellent performance.

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Diamond SeneSponsor The SeneSponsor program tracks quarterly sponsoring of every Distributor with three possible levels of sales achievement to attain: Ruby, Sapphire and Emerald. This exciting program rewards downline growth each quarter within the Seminar year. Diamond SeneSponsor Distributor is earned by achieving the Emerald SeneSponsor (13 new Distributors in a quarter with cumulative 25,000DV) level each of the 4 quarters of Seminar Year. The winning Distributor is awarded during a special ceremony at Seminar a Diamond SeneSponsor Persona charm to be displayed on the Distributor’s Logo Charm Holder and listed in the SeneScenes Newsletter to acknowledge their excellent performance.

Crown Princess Retreat Mark your calendars and plan to excel to become a part of the exclusive group of Distributors who are invited to this annual event.

Retreat

Work, play and dine! Days are spent training while evenings are full of fun and dining at the Kante Residence or other exclusive locations usually held on a weekend in mid March.

Rub elbows, work and play during the day and in the evenings savor delicious foods while dining with the Most Influential of SeneGence. Qualifications to Attend Considerations for invitations to Crown Princess Retreat include: »» Current Year Royal Title Advancement of no less than Duchess »» Event Attendance and Contribution »» SeneSentials Meeting Training and Support of Downline (and Upline) throughout the Current Seminar Year »» Group Sales Volume Growth Over Previous Year »» Personal Sales Volume and Sponsoring Increase Over Previous Year »» ManaGence Member (inquire if not yet ManaGence) Build Your Business and Plan for a Weekend Treated Like Royalty with Joni!

Annual Seminar Inner Circle Courts Each Year at Seminar during The MakeSense Fundraiser and Awards Banquet (generally a formal affair) we pay homage to leaders in the field who train the sales force in the business of direct sales, selling techniques, customer service, product education, business management and sponsoring. Their leadership is reflected in the numbers. Distributors earn commissions on these personal sales and sales volumes and recognition for these three Courts is based on the results within the country the Distributor resides.

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The three courts consist of the Personal Sales Court, the Sponsors Court and the Group Sales Volume Court. All qualifying members are acknowledged during the annual MakeSense Foundation Fundraiser and Awards Banquet at Seminar. As a qualified member of the Inner Circle Courts, when you register to attend Seminar, you are also invited to attend additional events reserved only for elite leaders, including an Inner Circle Court Event. This event is a fun-packed evening, held at a new, undisclosed location every year, with unique presentations and entertainment. Inner Circle Personal Sales Court Members of the Personal Sales Court have accumulated a minimum of $40,000 USD in Personal Sales Volume or 20,000 PV within the Seminar Year. Personal Sales Court members receive a sash, a commemorative plaque and a gorgeous gold clad lapel lip pin set with a solitaire ruby. The Distributor with the highest personal sales over the course of the Seminar Year, in addition to the above recognition, also receives a gold clad ruby bracelet and a unique acrylic Persona. To achieve membership into the Inner Circle Personal Sales Court with $40,000 (USD) or 20,000PV here is a good way to break down the goal. Count on a fifty (50) week year to compensate for vacation. »» Each Week achieve $800.00 PSV (Retail USD) or 400 PV »» Each Month achieve $3300.00 PSV (Retail USD) or 1650 PV (more or less as there are less weeks in some months than others) »» Each Quarter achieve $10,000.00 PSV (Retail USD) or 5000 PV »» By Leaders Conference (halfway mark of six months) achieve $20,000 PSV (Retail USD) or 10,000 PV (you’ve already achieved Dominion Court!) Inner Circle Personal Sponsors Court Distributors who qualify for the Personal Sponsor’s Court are directly responsible for helping to grow the SeneGence Sales Force. This honored group of Distributors includes Field Leaders and On-track Field Leaders who are motivated and dedicated to growing their downline sales organization. Inner Circle Personal Sponsors Court achievers must sponsor at least 20 first-line Distributors who each have a cumulative 300 PV during the Seminar Year. Each court member receives a sash and plaque to memorialize their achievements and to proudly display in their office, plus a gold clad lip lapel pin set with a solitary sapphire that signifi es their sponsoring efforts. In addition, the Distributor with the greatest number of personally sponsored qualifi ed new downline members during the Seminar Year also receives a gold clad Sapphire bracelet and unique acrylic Persona. To achieve membership into the Inner Circle Sponsors Court here is a good way to break down the goal: Remember - Double the goal to compensate for those individuals who do not place orders and break it down into weekly chunks. That’s 40 New Distributors per Seminar Year or: »» Each Week sponsor about one new person »» Each Month sponsor four new individuals »» Each Quarter sponsor 12 new individuals »» By Leaders Conference (halfway mark of six months) sponsor 24 new individuals (you’ve already achieved Dominion Court!) The easiest way to endure you are making the numbers is to always sponsor new Distributors into your Downline who are holding demos and placing orders.

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Inner Circle Group Sales Volume Court A qualifying Distributor achieves entrance into the Group Sales Volume Court (GSV) by accumulating a Downline sales volume of $200,000 USD retail sales (100,000 PV) or higher during the Seminar Year. Recognition for this Court begins with a minimum of $200,000 USD cumulative downline retail sales volume and continues up through the many court ranks to the million dollar level. From that point, group volume recognition is based on million dollar sales increments until the highest level, ten million dollars, is achieved. Group Sales Volume winners are recognized at Seminar during the Make Sense Foundation Awards Banquet and each Distributor receives a sash, commemorative plaque and a gold plated lip lapel pin set with a solitaire diamond and a gold clad diamond bar pin that denotes the level of achievement. Bar pins are awarded one time for the value of the achievement reached. In addition the Distributor with the highest Group Sales Volume also receives a gold clad diamond bracelet and a unique acrylic Persona. To Achieve Annual Down line Group Sales Volume of $400,000 (USD) or 200,000PV within your growing Downline here is a good way to break down the goal: »» Each Week achieve $7,693 (USD) GSV or 3,847 group PV »» Each Month achieve $33,334(USD) GSV or 16,667 group PV »» Each Quarter achieve $50,000 (USD) GSV or 25,000 group PV »» By Leaders Conference (halfway mark of six months) achieve $200,000(USD) GSV or 100,000 group PV (you’ve already achieved Dominion Court!) The easiest way to endure you are making the numbers is to always sponsor new Distributors into your Downline who are holding demos and placing orders. Each of the #1’s from the three Inner Circle Courts is given the opportunity to Hostess downline training during the current Seminar Year with the C.E.O. and Founder of SeneGence, Joni Rogers-Kante, as her guest speaker and trainer.

Dominion Inner Circle Courts At Seminar, every Distributor receives an invitation to a reception hosted by their Upline Crown Princess. This event gives Crown Princesses an opportunity to honor the year’s achievements of their Downline. Dominion Inner Circle Court. Members are honored by their Crown Princess for their achievements in Sponsoring, Personal Sales, and Group Sales Volumes. Dominion Court levels are achieved by reaching no less than one half of the Seminar Inner Circle Court levels of achievement. The Dominion Inner Circle Court levels are: »» Dominion Personal Sales Court achieve $20,000 (USD) or 10,000 PV »» Dominion Sponsor Court sponsor 10 qualified (new first line sponsored within the Seminar Year with accumulated 300 PV) »» Dominion Group Sales Volume Court achieve $100,000 (USD) GSV or 50,000 PV

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Annual Ms. SeneSynergy The Annual Ms. SeneSynergy is elected from amongst the twelve monthly Ms. SeneSynergy within the current Seminar Year by the twelve Monthly Ms. SeneSynergys. She receives recognition at Seminar, in the semi-annual edition of SeneScenes Magazine, and a gold clad lip lapel pin with a solitaire topaz stone and a unique acrylic Persona.

Ultimate Royalty From the very beginning days it is evident that SeneGence’s fundamental beliefs have included recognizing the exceptional work of our SeneGence Distributors. The Inner Circle Court was created to honor those who truly demonstrated an excellence in sales abilities by earning membership in the Personal Sales Volume (PSV) Court; those who share our opportunities with others in the Personal Sponsorship Court; and those who teach and help others grow their businesses in the Group Sales Volume (GSV) Court. Those who reach Inner Circle Court are apart of an elite group of individuals who set the standard for SeneGence Distributors. As SeneGence acknowledges their accomplishments, business blossoms and income grows. The title of “Ultimate Royalty” Distributor(s) is given to any Distributor who achieves at least the minimum entry level requirement in each of the 3 Inner Circle Courts: 1. Inner Circle Personal Sales Court - US$40,000 Personal Sales Volume or 20,000 PV in Seminar Year 2. Inner Circle Personal Sponsors Court- 20 first-line Distributors, each with a cumulative 300 PV within the Seminar Year 3. Inner Circle Group Sales Volume Court - US$200,000 Retail Sales or 100,000 Downline PV within the Seminar Year

Each Ultimate Royalty Distributor will receive a sash, a plaque, a gold clad lapel lip pin set with a solitaire amethyst stone, and a gold clad amethyst bracelet to commemorate the accomplishment and to signify the accomplishment of having achieved an Ultimate Royalty. These elite Distributor(s) are introduced onto stage by name, state and full accounting of career accomplishments, achievements and family information, personally submitted by the Distributor.

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Making the right choices to move forward in a SeneGence business every day can propel Distributors closer to their dreams. SeneGence offers support and guidance each and every step of the way with ongoing training opportunities and outstanding professional tools. Distributors have all they need at their finger tips to grow their SeneGence business as large as they dream.

Record Breaker Nothing speaks louder about success than earning the title of a Record Breaker. Once a title holder and Record Breaker ……always a SeneGence Company Record Breaker! Listed below are categories of Record Breaker categories any SeneGence Distributor may achieve. If you think you’ve broken or may hold one of these Record Breaker categories please e-mail info@ senegence.com with your results and dates. We will verify the results and post your name to your acclaim as part of the SeneGence Legacy Distributors. Personal Sales New Distributor with greatest amount of Personal Sales Volume within first 30 days Highest Home Demo Customers & Customer Service Largest Reorder Total from a Single Customer Largest Reorder Sales Total within a Single Month Distributor with the Largest Number of Customers within Customer Base Royalty Rank Distributor Who Reached Maiden in Shortest Amount of Time – (3 1st line who each placed orders of at least 300 PV within 1 month) Distributor Who Reached Royal – In - Waiting in Shortest Amount of Time – (5 1st line who each placed orders of at least 300 PV within 1 month) Distributor Who Reached Royal in Shortest Amount of Time – (5 1st line who each placed orders of at least 300 PV within the month for two consecutive months) Sponsoring & Downline Growth New Distributor with greatest number 1st line Downline within first 30 days New Distributor with greatest number of Downline within first 30 days (includes 1st through 5 Downline) New Distributor with greatest number 1st line Downline within first 90 days

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New Distributor with greatest number of Downline within first 90 days (includes 1st through 5 Downline) Distributor with greatest amount of newly sponsored Distributors from one Glamour Demo – Glamour Demo defined as Hostess with 3 or more guests) Distributor with Greatest Number of New Distributors sponsored within one month Distributor with Greatest Number of Downline Crown Princesses SeneGence Legacy Record Breaker Distributors will be awarded a plaque to memorialize the achievement and honored on stage at Seminar. Please view a complete listing of Record Breaker categories and current Record Breaker Distributors in the Distributor Back Office>Resources>Recognition Programs & Reports>Record Breakers. If you believe you have performed a feat of success please let us know as we may add it to our Legacy list.

Seminar SeneStar Trip Every Distributor may qualify as a SeneStar ……….. The annual SeneStar Trip earns qualifying Distributors trips to fun and entertaining destinations within the country of residence. The Annual Seminar SeneStar Trip has been designed for every SeneGence Distributor who balances two things: personally selling SeneCeuticals while sponsoring and training a downline that, in turn, do the same. The SeneStar Trip usually commences following Seminar either the month of May, June, or July. The program includes a reimbursement program for air fare. Here is how to qualify:

Seminar Year Personal Sales Volume (PSV)

Seminar Year Group Sales Volume (GSV)

$25,000

$1,000,000

$50,000

$800,000

$75,000

$600,000

$100,000

$400,000

$125,000

$200,000

$150,000

$50,000

$75,000 - 50%

$25,000

$50,000 - 100%

$15,000

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As long as you have met all of the requirements within the Seminar year, all SeneSales Field Leaders and On-Track Field Leaders who have achieved at least one level of total Personal Sales Volumes with no less than the corresponding Group Sales Volume will win the SeneStar Trip. If you reach at least $75,000 PSV & at least $25,000 GSV but have yet to reach the beginning SeneStar level of $150,000 PSV & $50,000 GSV you may join us on the trip at 50% of the cost of the trip. If you reach the Inner Circle Sales Court at $40,000 PSV & have begun to develop a small downline who has produced at least $10,000 GSV – you may join us on the trip at 100% of the cost. Qualifying Distributors must reach the levels listed below during the Seminar Year (April 1 – March 31). Log on to your SeneGence Distributor Back Office>Events>LIPS Trip to learn more about this year’s location for another exciting SeneStar Trip extravaganza!

Annual Leaders Year Recognized Achievement Levels Leaders Conference is held annually in mid October following the end of a Leaders Year (October 1st to September 30th). Leaders is an advanced Management training event attended by various industry professionals and trainers to help educate and inspire those Distributors who have achieved levels of Royals and above.

ManaGence Program The ManaGence™ Program is a leadership program designed for the top level of SeneGence® Independent Distributors. Participants in the ManaGence™ Program receive certain rights and benefits exclusive to field leadership. “Field Leader” is the term for a Distributor who is a Countess/Count or above and is a ManaGence™. However, Distributors who have not yet reached the level of Countess/ Count may participate in the ManaGence™ Program; they are called “On-Track Field Leaders.” OnTrack Field Leaders receive some of the same rights and benefits as Field Leaders, including access to exclusive information. A Distributor who is in good standing with SeneGence® can become a Field Leader or an On-Track Field Leader by request or invitation and upon acceptance by SeneGence® of a ManaGence™ Agreement. In order to qualify as a ManaGence™ Field Leader, a Distributor must (1) be a Countess/Count or above; (2) have attended or committed to attend a P.I.T. Stop training event; and (3) sign the ManaGence™ Agreement. Log on to the SeneGence Back Office>Distributor Resources>Recognition Programs>ManaGence to learn more.

Field Leader, State/Province Founder Leader Programs SeneGence annually evaluates the leadership skill and productivity of Field Leaders in each state. The Annual Leader’s Conference recognizes and honors those who emerge over the course of the year showing dedication to the growth of SeneGence in their region. These individuals take a vital role within the overall development of the company as their personal business and organization continues to grow.

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Once a State/Province Founder is named, they will always remain the State/Province Founder. These motivated, high-achieving individuals are called upon to help orchestrate important company and Distributor programs in the year to come. Like State/Province Founders, State/Province Leaders are those leader Distributors who live in a state/ province where the State/Province Leader is no longer leading. They are also called upon to help organize company trainings and programs throughout the year. State Leaders are identified each year and receive recognition during Leaders’ Conference. The following qualifications are required to be considered as a candidate for the title of State/Province Founder or State/Province Leader: The Distributor must be a member of the Royal Court as a Royal in Waiting or Above, a Field Leader or On Track Field Leader without compliance issues, and Distributor must attend P.I.T. Stop (Princess In Training).

Top Field Leader Awards Refer to SeneScenes Newsletter Top Distributors.

Certified Field Leader Trainers Certified Field Leader Trainers are those Distributors who are chosen to train the SeneGence Sales Force. They are asked to conduct training topics during Annual Seminars and throughout the year traveling to various locations within their resident country due to their extraordinary accomplishments within SeneGence. These well spoken and articulate Trainers represent the image of a successful SeneGence Distributor and are chosen to teach topics at which they excel. Certified Trainers may list the title of SeneGence Certified Trainer on their marketing materials.

International Field Leader Trainers International Field Trainers are indeed the elite of SeneGence Distributors. They are entrusted with traveling to various assigned SeneGence countries and tasked with the goal of teaching these country’s Distributors “The SeneGence Way” through Book to Build programs and spreading the SeneSynergy philosophy. These Field Leaders work closely with Joni and are entrusted to travel on behalf of Joni and represent to other women around the world the image, attitude, beauty and intelligence of a successful SeneGence Business Women. International Field Leader Trainers may list the title of International Field Leader Trainer on their marketing materials.

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L.I.P.S. Trip “You are as strong as your first line” and to make it even more exciting – plan on taking a very exciting trip to a foreign country for your achievement! The L.I.P.S Trip (The League of Independent Personal Sponsors) is an exotic trip designed for the Field Leaders within SeneGence. L.I.P.S. rewards Leaders for their personal sponsoring efforts and the growth of their first line Downline within each Leaders Year. Here is how: Earn 50,000 DV (Distributor Point Value) from Oct. 1st to Sept. 30th from your first and second down lines within the contest period. »» Earn 300 DV per new Distributor in your first line »» Earn additional PV from new recruits’ sales and sponsoring during the contest period. (One PV=One DV, up to 1500 per new Distributor per quarter) There are many ways to qualify »» Earn 50,000 First-level DV for your FREE trip »» Earn 60,000 First-Level DV for one free trip plus you qualify to bring a guest for a reduced fee »» Earn 100,000 DV with a minimum of 50,000 coming from your 1st level and the balance from your 2nd level to qualify for 2 FREE tickets Log on to your SeneGence Distributor Back Office>Events>LIPS Trip to learn more about this year’s location for another exciting LIPS Trip adventure!

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IX. GETTING ORGANIZED Here’s a money maker tip you’ve heard before: Work

smart, not hard

Keep priorities in line by vigilantly planning for success for your family and yourself… and make money at the same time. Use errands, activities, outings, seminars, and every time you walk out of your home as an opportunity to identify and gain new leads for future business. Carry with you at all times business cards, Beauty Books, and a date book. SeneGence LipSense lip color “stripes” are a must to have strategically placed onto the back of your hand to be used to demonstrate the staying power of the product to others as you circulate throughout your busy days. Gather names and phone numbers of interested parties. If you book an appointment with them during your initial meeting, otherwise leave them with a promised phone call, and call them later to book a demonstration. Remember, you have to “circulate to percolate”. The busiest people get the most done. Be mindful of how you spend busy days, being aware of opportunities to meet new clients and potential Distributors as you encounter them. There will be plenty of names of those who will be interested in the fabulous SeneGence beauty product line on a continuous basis. There is no reason to be ‘out of business’ in SeneGence.

Getting Organized Success in most endeavors generally does not happen by accident. You must get organized. Initial stages of implementing good time management practices and organizational skills means that one must first invest time to ultimately make more time to spend at productive activities or to spend doing the things you love. It may take a small investment to purchase items that will help to make your life more efficient and organized. This small investment will pay you back with big dividends. The decisions you make by analyzing and implementing organizational skills will sharpen your focus, eliminate much clutter (mental and tangible), and set up the foundation of good time management practices. The time you gain will free your mind and body to pursue your goals.

Your Work Space A SeneGence work space should consist of the following basic items: »» A Work space, preferably a desk »» Date Book or On Line Calendar source »» Appointment Book with columns – for lager families »» Lott’s (List of Things To Do) - Clutter of the mind makes you feel tired and slows you down. Successful individuals know it is impossible to keep a well, continually updated organized list of projects and things to do in your mind. There are too many projects to work on and too many tasks associated with those projects. Methodically keeping track of these tasks and projects will provide a process in which to see a successful completion of each goal. Write down projects and their related tasks required to complete the task successfully onto a piece of paper or enter into a list on your PDA or computer. This alone will free your mind to work towards solutions and take on tasks to complete the projects. »» Computer of some kind

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»» Mobile Phone »» Dedicated Business Phone/Fax Line »» Business Stationary/Envelopes/Post Cards »» Pens, paperclips, stapler, scissors, post-its, stamps, shipping envelopes »» Hanging files and file cabinet »» Proper shelving for reference/training materials »» Cabinet for Inventory and supplies »» At least 2-3 inch binders with tabs A through Z; one for Customers and one for Distributors Organize a work space in your home. When reporting to this space you and other household members should denote you are reporting to work and respectfully treat this period of time as nothing other than work time. Do not allow yourself to wander, looking for “what you may justify to be” more important tasks (procrastination – avoidance, the deadliest of all forms of sabotage that keeps you from achieving goals). This is not scheduled time to bathe the dog, read a magazine, do the laundry, work out, or call your friends to chat. Working your plan allows the luxuries of the life style you have outlined and dreamt of for you and your family. Stick to the plan.

New Business Roles As it applies to your new SeneGence business you are now officially the: »» Distributor »» Student »» Chief Executive Officer (CEO) »» President »» Chief Financial Officer (CFO) Let’s quickly review some of the things you will want to plan for to learn and apply to your SeneGence business in playing each role.

Distributor You are the only person who can make your SeneGence career happen. The extent to which you succeed is dependent only upon you. That’s the good news! The amount of money you make in both sales income and commission income is directly linked to the effort and results of your activity. The New Distributor Guide Volume Two and “Book to Build” found in the Distributor Back Office is the place where you will find the functions of your Distributorship discussed in detail.

Student You’ll want to learn topics such as sales and marketing, cosmetic application and skin care, business organization and goal setting, customer service and how to conduct customer events just to name a few. There are many topics to be covered. Be kind to yourself and give yourself the time to gain experience in every training category. After you’ve gained a little experience then begin to perfect your trade.

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Chief Executive Officer (CEO) In this role you are the person who determines the strategic vision of where and how large the business will become, the direction you desire to take, the image you wish to create within the market place and much more as it applies to the ‘Outside Life’ of your business.

President To make progress in reaching business goals one must “plan to work and then work the plan”. In this role, your task is to monitor the businesses “Inside Life”, daily activity and advances, changing direction when needed and determining detailed activities that you will engage in to help accomplish the goals outlined by the “CEO”.

Chief Financial Officer (CFO) Paying bills, balancing the business checking account, and reviewing business charge accounts are essential. Plan for financial success and monitor appropriate inventory levels for inventory purchases and apply good business practices to all costs, the business overhead. As you may have gathered successful individuals in direct sales become capable, competent, well rounded business people. I read once in a book it takes at least ten years for any individual to learn all of the aspects of a career; after the ten years one may begin to perfect their trade. I believe this to be true. Be kind to yourself and give yourself the leeway to learn, succeed, fail, start again, change directions, change your mind, and do the hard work it takes to become successful. It’s okay to shed old habits that do not serve you, your family, or your new goals well. I know…sometimes that hurts. You will live through it. I did. Mostly success is all in your head ... literally. So ...

Choose to live life in love and abundance and then work for it! I know you can! Love,

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X. BUSINESS FORMS Distributor Goal Matrix

Distributor Goal Matrix

SPONSOR & GROUP SALES

PERSONAL SALES (Retail Profit)

SPONSORING (Commission Check)

Goal

Time Period

Personal

SeneSharing

First 30 Days

Quick Step

First 3 months of new Downline/after first 3 months

SeneSupport

Calendar Month

SeneCar

3 Consecutive Calendar Months

SeneSponsor

Calendar Quarter

Dominion Inner Circle

Seminar Year

New Dist / Time

300PV same 30 days

1 New

300PV/30 days

Lip Lapel Pin

300PV same month

All New Distributors

300PV/same month

50/25 $eneBucks for product purchases

750PV cumulative for the month

Greatest # of New

300PV each/month they were sponsored

100 $eneBucks

750 PV / per month

Approx 20 - 30

22,500PV (Any BlueCar) average/month

Choose Blue Car Lease Payment

Minimum 300PV for Commission

Minimum 5 New

5/6/13 New Dist w/ 300 PV each/Qtr

Ruby/Sapphire/Emerald Droplet Charm

10 New w/ 300PV cumulative each/Seminar year 20 New w/ 300PV cumulative each/Seminar year

Plaque/Sash/ Solitare Sapphire Pin/ Seminar Recognition

10 New

Seminar Year*

N/A

20 New

LIPS Trip

Leaders Year**

N/A

Minimum 2 New /month average

Cumulative 50,000 DV/Leaders Year

Exotic Trip

First 30 Days

1,000PV

N/A

N/A

$350 in Product for Resale

Fast Start

Within First 60 Days

2,000PV

N/A

N/A

$400 in Product for Resale

Within First 90 Days

3,000PV

N/A

N/A

$450 in Product for Resale

$ignificant $ene$eller

Seminar Year

Minimum 750PV per month (including sign-up month)

N/A

N/A

Free Products & Lots of Goodies!

SeneSales

Calendar Quarter

Minimum 6,000PV

N/A

N/A

Ruby/Sapphire/Emerald Charm

N/A

N/A

Plaque/Sash/Solitare Ruby Pin/ Seminar Recognition

Dominion Inner Circle

Seminar Year

20,000PV

Inner Circle Sales Court

Seminar Year

Minimum 40,000PV

Dominion Inner Circle

Seminar Year

Inner Circle Group Sales Court

Seminar Year

N/A

SeneStar Trip

Seminar Year

Balanced w/GSV**

Certificate

100,000 GV

For all titles you must have a 300PV minimum and…

Insert Personal Goals

Certificate

Inner Circle Sponsor Court

Certificate

Minimum 200,000 GSV

DOWNLINE COMMISSION REQUIREMENT (Dist must place min 100PV per month) ROYAL RANK

Reward

#of Dist on Team

N/A

New to Seasoned Balanced with PSV*** Downline

Plaque/Sash/ Solitare Diamond Pin/ Seminar Recognition Festive Continental Trip

GSV BONUS COMMISSION REQUIREMENT (Dist must place min 300PV per month) 3

ROYAL RANK

For all titles you must have a 300PV minimum and…

Downline Distributors on 1st level w/ 300PV each in 1 month

Duchess

5 Downline Distributors on 1st - 4th levels w/ 300PV each for 2 consecutive months

5 Downline Distributors on 1st level w/ 300PV each in 1 month

Princess

5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months

Royal

5 Downline Distributors on 1st level w/ 300PV each for 2 consecutive months

Crown Princess

Lady

5 Downline Distributors on 1st & 2nd levels w/ 300PV each for 2 consecutive months

Queen

Countess

5 Downline Distributors on 1st, 2nd & 3rd levels w/ 300PV each for 2 consecutive months

Empress

Maiden Royal in Waiting

*Seminar Year: April 1 - March 31

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**Leaders Year: Oct.-Sept. 30

5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months +$1,000,000 GSV 5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months + $5,000,000 GSV 5 Downline Distributors on 1st - 5th levels w/ 300PV each for 2 consecutive months + $10,000,000 GSV

**GSV: Group Sales Volume

***PSV: Personal Sales Volume

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PSV Actual $:

Group Volume

Seminar Year Inner Circle Court Requirement

Personal Sponsors

SeneGence New Distributor Training Manual, Volumes 1-4 082316 ©2016 All Rights Reserved GSV Actual: $

Quarterly

GSV Actual: $

GSV Goal : $

OR: 50,000 Group PV

Goal: $100,000 (USD) Retail Sales

Actual:

Goal:

* This is a minimum estimation to stay on target for Seminar Inner Circle Courts.

GSV Actual: $

GSV Goal : $

OR: 100,000 Group PV

OR: 200,000 Group PV

GSV Goal : $

Seminar to Leaders Goal: $200,000 (USD) Retail Sales

Annual

Actual:

Actual:

Goal: $400,000 (USD) Retail Sales

Goal:

Monthly

GSV Actual: $

GSV Goal : $

OR: 16,666 Group PV

Goal: $33,333 (USD) Retail Sales

Actual:

Goal:

Goal: 2 with Accumulated 300 PV

Goal: 5 with Accumulated 300 PV

Goal: 10 with Accumulated 300 PV

Goal:

Monthly

PSV Actual $:

PSV Goal $:

1,667 PV

Monthly $3,334 (USD) PSV

OR

Goal:

Quarterly

PSV Actual $:

PSV Goal $:

OR 5,000 PV

Quarterly Goal: $10,000 (USD) PSV

Date:

Seminar to Leaders

PSV Actual $:

PSV Goal $:

OR 10,000 PV

OR 20,000 PV

PSV Goal $:

Seminar to Leaders Goal: $20,000 (USD) PSV

Annual Goal: $40,000 (USD) PSV

Seminar Year Inner Annual Circle Court Goal: 20 with Accumulated 300 Requirement PV

Personal Sales Volume

Seminar Year Inner Circle Court Requirement

Name:

Seminar Year Inner Circle Courts Annual Goal Sheet

Weekly

Weekly

GSV Actual: $

GSV Goal : $

OR: 3,846 Group PV

Goal: $7,692 (USD) Retail Sales

Actual:

Goal:

Goal: 1 with Accumulated 300 PV

PSV Actual $:

PSV Goal $:

385 PV

Weekly $770 (USD) PSV

OR

Goal:

Inner Circle Goal Sheet

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Inventory Tracking Form

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DV Total

Order 15

Order 14

Order 13

Order 12

Order 11

Order 10

Order 9

Order 8

Order 7

Order 6

Order 5

Order 4

Order 3

Order 2

Order 1

Oct (PV)

Nov (PV)

Dec (PV)

Leaders Quarter 1

____________________________

Product Order

Date Enrolled

must not exceed 1500PV per Distributor each qtr.

Total DV

Telephone________________________________________

Distributor Name___________________________________

(1 Form per Downline Distributor)

LIPS Trip Tracking Form

Jan (PV)

Feb (PV)

Mar (PV)

Leaders Quarter 2 must not exceed 1500PV per Distributor each qtr.

Total DV

April (PV)

May (PV)

June (PV)

Leaders Quarter 3

Current Quarter _______________________

Distributor ID# ____________________________

must not exceed 1500PV per Distributor each qtr.

Total DV

July (PV)

Aug (PV)

Sep (PV)

Leaders Quarter 4

must not exceed 1500PV per Distributor each qtr.

Total DV

Grand Total

Date___________________

LIPS Trip Tracking Form

105


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25

24

23

22

21

20

19

18

17

16

15

14

13

12

11

10

9

8

7

6

5

4

3

2

1

Sign-up Date

ID #

New Distributor

Telephone

State

Level Date

PV

Launch Demo Hostess Coaching GDK LIPS

Kit 1st Ord PV 30 60 90 Days Days Days

Fast Start Program Training Demos, Mtgs

Back Office, SeneSite & CDO SeneU Date

WOW Dates Goals

Comments

New Distributor Training Checklist


Product Discount and Potential Profit Outline

Enjoy A Generous Product Discount & Lucrative Retail Earning Structure US

CN

AU

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Resale Certificate (US Only)

Resale Certificate Name of Distributorship: Name on Resale Certificate:

(Must be same as name of Distributorship)

Address of purchaser:

I HEREBY CERTIFY THAT:

1. I hold valid seller’s permit No. Issued pursuant to the Sales and use Tax Law. 2. I am engaged in the business of selling Cosmetic and personal care products. 3. The tangible personal property described which I shall purchase from SeneGence International® will be resold by me in the form of tangible personal property. 4. I understand that if I use the purchased items for purpose other than retention, demonstration, or display while holding it for sale in the regular course of business I am required by Sales and Use Tax Law to report and pay sales and use tax, based on the fair market value of such property or other authorized amount.

Description of Property to be Purchased: Cosmetic and personal care products.

Date

Print Name of Purchaser

Phone Number

Signature of Purchaser or Authorized Agent

Please Fax this Certificate along with a copy of your State Issued Permit/License to: 949-521-6166 Also, mail this SeneGence Resale Certificate and a copy of your State Issued Permit/License to: SeneGence International 19651 Alter Foothill Ranch, CA 92610 *You will be charged sales tax until we have received this certificate and a copy of your state issued permit/license. No refunds will be made for taxes charged before SeneGence International receives your certificate. Revised 072109-USF0028

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SeneSales and SeneSponsor Goal and Action Plan

SeneSales and SeneSponsor Goal and Action Plan Distributor Name: __________________ Ruby SeneSales: Sapphire SeneSales: Emerald SeneSales: Diamond SeneSales:

Current Date: ______________________ *Ruby SeneSponsor: 5 New Distributors *Sapphire SeneSponsor: 6 New Distributors *Emerald SeneSponsor: 13 New Distributors **Diamond SeneSponsor: 13 New Distributors

6,000 – 8999 PV 9,000 - 11,999 PV 12,000PV or higher 12,000PV or higher

*with a cumulative 750PV **cumulative 25,000PV

GOAL & ACTION PLAN CATEGORY

GOAL Per WEEK

WEEKLY RESULTS 1

2

3

4

5

6

7

8

9

10

11

12

TOTAL

Retail Sales P. V. Sponsoring Number of Bookings Number of Demos Conducted Total Product Sold/ Demo

Action Plan: 1. Retail Sales Action Plan ______________________________________________ _____________________________________________________________________ 2. P.V. Action Plan ___________________________________________________ _____________________________________________________________________ 3. Sponsoring Action Plan ______________________________________________ _____________________________________________________________________ 4. Booking Action Plan ________________________________________________ _____________________________________________________________________ 5. Demo Action Plan __________________________________________________ _____________________________________________________________________

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Weekly Goal Sheet

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Number of new contacts (WOW-ing)

Number of Demos booked for next week

Number of Demos held

Number of new Distributors sponsored

Number of potential Distributors interviewed

Week's Activity Recap

New Total

Year-To-Date Total

$_________________ Supplies and Testers

$_________________ PV for week

Orders Submitted to Company This Week

WEEKLY SALES TOTAL (LESS TAX) (Total of Shows/Kiosk/Demos/Reorders/Misc. Sales)

Income

# of Bookings

CDO SeneSite Sales Sales Tax

Estimated Weekly Gross

YEAR-TO-DATE SALES TOTAL (LESS TAX)

New Distributors Sponsored at Demo/Event

Week Ending Date

Deposit total collected in product account. Allow 50% of sales for product replacement less other business expenses.

Estimated Weekly Gross Profit

Weekly Sales Total Less Tax

New Glamour Demo

Sponsor's Name

# of Calls/Guests # of Expenses (include Hostess) Orders

Phone Number

This Week's Total

Glamour Demo SeneBlend Demo Event

I.D.#

WOWing #hours________ #names_______________ Bookings #______________________________________ Sales: New Business $_____________________ Reorders $_____________________ Sponsoring #_____________________

Weekly Goals

Day & Time Hours Spent

Distributor Name

Please send a copy of this summary to your sponsor and retain a copy for your files. Use additional sheets if necessary.

Weekly Summary Sheet

$

$

$

120610

Free Hostess Gift Cost

Weekly Summary Sheet

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New Distributor Training Manual Volume 2 | Doing Business With Book to Build

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Doing Business With Book to Build | Volume 2

TABLE OF CONTENTS

I. INTRODUCTION TO DIRECT SALES AND MULTILEVEL MARKETING 117 Direct Sales Equates to Sales Earnings Multi-Level Marketing Multiplies Sales Earnings The Multi-Level Mythical Millionaires The Secret to Success in Direct Sales and Multi-Level Marketing The Career Plan of an Average New Distributor Multi-Level and Direct Sales Income Opportunities Book to Build Business Growth Strategy Book to Build and the SeneGence Choice – A Business Growth Strategy Book to Build Business Growth Strategy Book to Build w/BSP and the SeneGence Choice Building Business for Direct Sales Building Business for Direct Sales and Multi-Level Marketing SeneGence Makes a SeneGence Promise to All Women Basic Work Principals for Book to Build with BSP Basic Work Principles–Rule # 1: Get Out Of Your Own Way! Basic Work Principles–Rule #2: Do the Work! Basic Work Principles–Rule #3: Follow Through! Mustering Up the Courage to Forge Ahead

II. WOWING (GETTING NEW CUSTOMERS)

117 117 117 118 118 120 120 121 123 124 124 125 125 128 128 129 130 131

133

Wowing133 Wowing is an Adventure! 133 134 Basic Wowing; LipSense on The Back Of Your Hand

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Wowing Tools Wowing Techniques It’s All in the Numbers Wowing Dialogues and Scenarios Wow Your Way Tips! Expanding Your Circle of Influence Organized Wowing Venues Pros and Cons of Tradeshows, Expos, and Street Fairs Attitude and Appearance The Art of Fishing Public Relations and Advertising Guidelines

135 135 135 136 137 137 137 138 139 140 140

III. BOOKING (SCHEDULING APPOINTMENTS) 141 Booking141 Booking the Book to Build w/BSP Demonstrations 142 Booking Future Appointments from a Glamour Demo 143 Proper Hostess Coaching Increases Bookings 144 Booking from Conventions, Expos, Group Events, & Street Fairs 145

IV. DEMOING (SELLING THE PRODUCT) SeneGence Glamour Demonstration DVD 3 Learning Styles Demoing for Potential New Distributors and Customers Good Distributor Practice #2 - Always Use a SeneGence Beauty Book during the Demonstration Good Distributor Practice #3 – Use the SeneBlends Customer Profile as a Placemat, a Booking Tool, and Customer Profile Tracking System Good Distributor Practice #4 – Use the SeneGence Beauty Books as a Text Book Good Distributor Practice #5: Educate the Guests as Both Customers and Distributors

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147 147 147 148 149

151 152 152


Good Distributor Practice #6: Learn about the Guests 153 Good Distributor Practice #7: Reinforce Choice Option Opportunities153 Good Distributor Practice #8: Clearly and Distinctly Ask for the Choice 154 Tools for Book to Build w/BSP Demonstrations 155 155 Tips for Book to Build w/BSP Demonstrations Closing the Demo by Directing 156 Hostess Appreciation Program 156 159 SeneBlends Beauty Demonstration Demoing at Conventions, Expos, Group Events, & Street Fairs 160 160 Conventions, Expos, Group Events, & Street Fairs Dialogue Conventions, Expos, Group Events, & Street Fairs Check list 162 Follow Up After a Demo 163 Distributor Demo Referral Fees 163

V. DIRECT; AFTER THE SENEGENCE CHOICE CUSTOMER OR DISTRIBUTOR?

164

‘Direct’– ing is Perpetual ‘Direct’ – ing Customers

168 169

VI. DIRECT CUSTOMERS; SERVICE AND CARE 171 Customer Service The Cost of a Customer SeneService E-Blast Good Customer Service Habits Sample Sizes and Testers Increase Profits Building Reorder Income Special & Seasonal Events for Your Customers

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171 171 172 173 177 179 180

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VII. DIRECTING – BUILDING & SUPPORTING DOWNLINE181 Basic Sponsoring 181 181 Making Sense of Successful Sponsoring Book to Build w/BSP by Making Sponsoring Your Goal… Default to Sales184 The Sponsoring Interview 187 Presenting the Compensation Plan 189 189 Answers to the Most Common Sponsoring Objections Signing Up a New Distributor 191 191 Helping Your New Distributor Get Started SeneShare for SeneBucks 192 3 Styles to Train Downline Distributors 197 Tracking Your Downline Growth 197

VII. BUSINESS FORMS SeneBlends Customer Profile SeneGence Weekly Summary Sheet

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198 198 199


I. INTRODUCTION TO DIRECT SALES AND MULTILEVEL MARKETING Direct Sales Equates to Sales Earnings Direct Sales is a haven for entrepreneurial types who thrive on charting their own destinies. Direct Sales allows independent distributors to plan and control their own financial futures. Direct Sales offers little constriction to the amount of sales income that may be earned from the sales of a limitless array of goods and services. Imagine a top earning Direct Seller wishing; “Ooooh!; if only there were more of me so that I could multiply my sales profits!”

Multi-Level Marketing Multiplies Sales Earnings That is where Multi-Level Marketing steps in. Multi-Level Marketing pays Distributor Commission Incomes to those Independent Distributors who sell the company’s good and services AND sponsor others and in turn teach the new Distributors how to sell the company’s goods and service. The more new Distributors the Independent Distributor sponsors, the more product sales are multiplied. Therefore Distributor Commission Income earnings become larger … in multiples. Everyone wins. The Independent Distributors increase their Distributor Commission Income; and the new Distributor may now earn income selling the company’s goods and services; and may sponsor others to earn their own Distributor Commission Income. The company also wins because where there was only one selling, there are now two selling. The company turns more profit and shares commissions incomes with the Independent Distributors from the compounded sale of goods and services. SeneGence is a Direct Sales (Distributor sells to end user)/Multi-Level (may earn commissions for sponsoring and training Downline Distributors)/Network Marketing (word of mouth)/Party Plan (home and office demos) Cosmetic Company. You may sell SeneCosmetics and SeneDerm products for profits on sales income and earn Distributor Commission Income for sponsoring and training others to do the same.

The Multi-Level Mythical Millionaires If you’ve been in the work force for a while, you have probably overheard conversations about a few of the ‘Multi Million Myths’. Someone knows someone who has a friend whose sister had a friend who makes ‘Millions in Multi-Level’. Finding the mythical millionaire is another miracle. Distributors who make ‘Millions in Multi-Levels’ are very few and far between. They are but a fraction of a percentage

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of the entire Multi- level Direct Sales Industry Distributors who make ‘Millions in Multi-Level’. There are many reasons for this, ranging from lack of know-how, to lack of opportunity due to mediocre products and limited Distributor Commission Compensation Plans. Here’s a winning strategy that really works:

Book to Build With Basic Sponsoring Principles for Multi-Level Success A SeneGence Business Growth Strategy that Really Works Book to Build business growth strategies with Basic Sponsoring Principles (BSP) are best understood with a clear understanding of the business Direct Sales and Multi-Level Sales as outlined above.

The Secret to Success in Direct Sales and Multi-Level Marketing The main reason Distributors do not ascend into the ranks of substantial Distributor Compensation Earnings is this: Distributors are taught primarily to build a customer base to earn profits for product sales and reorder incomes which fulfill the earning function for Direct Sells only. It is true. What happened to the Multi-Level Commission Income aspect? Distributors have been historically and habitually taught to concentrate their efforts to build businesses only for Direct Sells Income! Only a very few know the secret to building ‘Multi-Level Million Dollar Size Incomes’. I am going to tell you the secret. The secret is: Distributors should build their business for Multi-Level Commission Incomes from the beginning of their new careers; Default to Direct Sells Income and a growing Customer Base with those who choose not to become a Distributor when offered and Teach Downline Distributors To Do the Same! You now know the truth of the matter. You will learn more about the truth, implement the principles of the truth, teach the truth to new Distributors, and finally begin living your real life dreams from the abundance that becomes yours. Those of you who dare to believe you can succeed continue reading to begin your journey to success.

The Career Plan of an Average New Distributor A New Distributor joins the Company. Here is a 6 step accounting of a typical Distributor’s business growth plan: 1. Each New Distributor begins their new career by purchasing a Distributor kit and inventory. They spend their initial training period:

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»» Learning about the products. »» Learning basic business and sales functions. 2. Then and hopefully simultaneously they set out to build their self-confidence by: »» Selling products and earning profits from one time immediate sales income. »» Beginning to accumulate a customer base to earn profits on reorder income and organizes reorder systems. Slowly, they begin to see that reorder income grows. 3. Once the New Distributor feels more confident about their abilities to earn profits on sales income they concentrate on business development for continued sales. »» Booking a demonstration from one demonstration to the next. »» Developing ‘Wowing’ skills. 4. Hopefully, the new Distributor begins to feel confident enough in their career progression; they feel experienced enough in sales to begin sponsoring their own New Distributors into the Company. They then seek the education for sponsoring by: »» Learning sponsoring techniques »» Distributing marketing materials »» Inviting Customers to Company/Area Events and Trainings 5. Eventually, sponsoring one new distributor, then two, and then three, the Distributor may begin to feel confident in their Leadership capabilities and may continue to concentrate on business development for Downline Commission Income earnings, sponsoring more new distributors into their Downline. 6. By this time, the now more seasoned New Distributor may then begin their quests to develop personal training and management skills. Area Training for Downlines are established. The newer Distributors sponsored by the Seasoned Distributor are better trained and succeed in compounding sales goals faster. The cycle starts all over for the newer distributors brought into the fold. The Seasoned Distributor begins to concentrate on business development to earn Commission Incomes for Group Sales Volume Bonuses. The truth is: Very few Distributors, as a percentage, complete the six steps of a Distributor Career Plan and therefore do not earn those big mythical checks from a Multi-Level Direct Sells Distributor Compensation Plan. Most often, an average distributor stops somewhere in the process of Step Four. That would NOT happen if the Distributors were earning substantial income already. Can you identify where you are in the process? How do we resolve this problem and multiply everyone’s returns and profits for success? Simple: Teach Distributors from the start to habitually build their businesses primarily to earn and increase month by month the Multi-Level Commission Incomes by Defaulting to Direct Sales Income for those who choose not to become Distributors when offered; Sponsoring and Selling simultaneously and equally! Prosperous Distributors become Career Distributors and everyone’s income grows exponentially!

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Multi-Level and Direct Sales Income Opportunities Sponsoring new Distributors into the SeneGence Distributor Downline is only one of the four earning opportunities available at each Glamour Demonstration assuming one or more guests are in attendance for the presentation. Demonstrations are held in a variety of venues. All SeneGence Glamour Demonstration events provide the Distributor Equal Earning Opportunities for: 1. Income from Immediate Sales. 2. Income for Reorders. 3. Income for Distributor Downline Commissions. 4. Income for Distributor Group Sales Volume Bonus. Analyze the earning opportunities for return of profits: 1. Immediate Income – profit on total sales/expenses from the event and follow up phone calls. This activity requires your presence and time for each and every action. 2. Reorder Income – dependent upon immediate income activity. Income compounds with growing personal customer base and continued customer service. You spend your time and attention on customer service. You may hire an assistant after you build a very large customer base, until then you must do the work. 3. Distributor Downline Commission Income – dependent upon immediate sales income activity. Income compounds with growing Downline Distributor base. This requires your time for initial training and guidance. 4. Distributor Group Sales Volume (GSV) Bonus commission income – Once new Distributors become well trained members of the Downline, each produce on their own, each performing the work, each growing their own Downlines. This increases and multiplies Downline sales exponentially and Upline Commission Earnings and requires little of your time once Downline Distributors are trained. The Truth is: Sponsoring and earning commission income is greater than an equal earning opportunity within multi-level direct sells that multiplies returns exponentially greater than personal sales. The Reason: An Upline Distributor earns distributor commission income by compounding direct sells sales income that is multiplied by the number of downline Distributors and their sales volumes. What if you could consistently build your first line Distributors and teach them to do the same as a natural and expected result of their Demonstrations? What would happen to your income…and theirs? Here’s how:

Book to Build Business Growth Strategy Book to Build w/BSP (Basic Sponsoring Principles) is for a SeneGence Distributor, a precise business growth strategy that really works…. Just like SeneCosmetics and SeneDerm products Really Work and just like the SeneGence Distributor Compensation Plan Really Works. Book to Build w/BSP is a learned business practice that, when applied correctly, greatly enhances any distributors’ business growth and overall profits for initial product sales income, reorder incomes, and Downline and Group Sales Volume Bonus commission income earnings.

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Book to Build w/BSP is the most effective, efficient, and expedient business practice strategy a SeneGence Distributor can use to build a well-balanced successful career. From the very beginning of a new Distributor’s career, they will continually grow a customer base with increasing reorder income earnings and will continuously add new Distributors to their Downline, increasing Downline commission income earnings. When Book to Build w/BSP is taught to each new Distributor as a business rule and practice, profits and income earnings are compounded for all. Book to Build w/BSP helps to eliminate Distributors’ counter-productive behaviors due to personal perceptions of their inadequacies, insecurities, and success/failure anxieties and enriches a SeneGence Distributor’s career experience by reducing individual skill expectations (and performance pressures); all-the-while providing a business practice that increases the desired end results of continuous growth. When taught to Distributors as a business rule, it becomes apparent to the new distributor that they do not need to concern themselves with becoming “experts in human psychology and behavior” to identify potential customers from potential new Distributors. During a demonstration, it is evident to both the potential Distributor and a new Distributor they need not worry about becoming a “sales person” per say. There is no need for new Distributors to learn how to “convince” demonstration guests, one way or the other, to purchase product or to become a Distributor. Newer Distributors who immediately sponsor even newer Distributors as a business practice learn that they are not personally ‘responsible for the success or failure’ of their new Downline Distributors and embrace sponsoring advantages. Book to Build w/BSP business growth strategy helps to create good business habits, allows for personal growth, improvement of interpersonal skills development, and reinforces good business practices as habit. The principals apply, support, and allow for time to develop powerful Leadership skills.

Book to Build and the SeneGence Choice – A Business Growth Strategy Book to Build w/BSP is a business growth strategy that is a simple well defined series of choices, based upon the SeneGence Choice offered by SeneGence Distributors to every single new potential Distributor/Customer with whom they book a Glamour demonstration. Book to Build w/BSP means: All SeneGence Distributors are taught, from day one, the business rule: “SeneGence offers to each and every person who tries our products the SeneGence Choice; two Choices: Those who try SeneCosmetics and SeneDerm products may choose to become a Customer and pay retail for the products as outlined in the SeneGence Beauty Book (and the Distributor will be of service to them) or may choose to become a SeneGence Distributor and purchase products at wholesale directly from the company (and the Distributor will teach them how to do demos). It does not matter which one of the two choices guests of the demo choose immediately following the product demonstration. SeneGence Distributors want all guests of each Glamour Demo to be beautifully satisfied and prosperous regardless of choice.” And, of course the demoing Distributor earns income either way. Book to Build w/BSP means: All SeneGence Distributors are taught to conduct educational and informative Book to Build w/BSP demonstrations with the intent to first identify and sponsor new Distributors and secondly build a customer base. Follow up customer contact should always include extending the SeneGence Choice.

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Book to Build w/BSP is Working Smarter NOT Harder Question: How does a Distributor maximize all four income earnings opportunities for immediate sales, reorders and Downline and Group Sales Volume commissions at each and every demonstration?

Maximizing Income Earning Opportunities at Demonstrations This is what we already know about demonstrations: Sales are a ‘known’, an expected result of demonstrations. At least eight out of every ten women who try our amazing long lasting color technology and anti-aging skin care products purchase the product. It is a given that the majority of the guests of the demonstration will certainly purchase products at the end of the demonstration; therefore providing immediate sales income earnings (income earning avenue #1), and in turn likely increase reorder income earnings (income earning avenue #2). And of course demonstrations should also be conducted for the purpose of identifying and sponsoring new distributors, in turn increasing Distributor commission income earnings (income earning avenue #3), which, if trained correctly will also increase Group Sales Volume Commission Income (income earning avenue #4). How many of the four income earning opportunities may any Distributor actually earn at each demonstration? The answer is one (minimal return) or all four (maximizing return) income earning opportunities. Totaling income earnings from a one to two hour demonstration solely based upon immediate sales income (with no customer follow up) greatly minimizes the overall total profit income potential of the demonstration. Follow up customer phone calls increase sales and reorder income earnings and profits (or number two avenue of income). Sponsoring New Distributors from the same one hour demonstration increases commissions incomes (#3 avenue of income) and begins to compound future commission income profits (#4 avenue of income; like compounding reorder income). The Distributor may choose to increase each of the four income earning opportunities if they learn to Book to Build w/BSP. This is what we do not know about demonstrations: We do not know if no guest, one guest, or several guests attending a demonstration may be a potential new Distributor, unless, of course, the prospect of such an offer was first planted into the minds of the guests prior to the demonstration. The challenge to each SeneGence Distributor who desires to maximize the potential of each demonstration income earning opportunity is to consistently book demonstrations with those who may consider becoming a Distributor, in turn providing optimal opportunity to increase each of the four income earning opportunities. Regardless of how many demonstrations a Distributor holds each week, each and every demonstration should consistently: 1. Provide income from immediate sale of products. 2. Increase reorders income due to increased personal customer base. 3. Provide Distributor Downline Commission Income earnings by adding New Distributors. 4. Increase Group Sales Volume Bonus Commission Income due to the multiplication of sales to an increased Downline customer base. The most effective and efficient way to maximize Multi-Level Direct Sales Income Earning Opportunities is to teach Downline Distributors to Book to Build w/BSP.

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Book to Build Business Growth Strategy Basic Sponsoring Principles: Uplines improve sponsoring results, re-enforce valuable business practices, and reduce time required to train New Distributors sponsored into the Downlines by understanding the primary needs of the New Potential Distributor. Sponsoring New Distributors into a Downline most usually requires applying and following the application of three simple steps of Basic Sponsoring Principles: 1. Book 2. Demo 3. Direct What Every Distributor Needs To Know About Sponsoring: To best demonstrate to a potential Distributor the career opportunity offered a SeneGence Distributor, the Upline Distributor will expedite the potential new Distributors’ comprehension of the SeneGence Independent Distributors business opportunities if the Potential Distributor is first properly engaged in the processes and functions of the career. So that the process makes sense to the Potential Distributor, these steps should be followed in proper order; 1 – 2 – 3. 1. Book Them. Potential Distributors need to try the products. Set a date. Let them try the products. 2. Demo Them. Potential Distributors need to ‘see the business’. Conduct one or more demonstrations for them. 3. Direct Them. Potential Distributors need to understand their options. Tell they are.

them

what

It is difficult and takes much more time to try to successfully sponsor a Potential Distributor when the steps of BSP are not followed. Following the steps makes very clear for a Potential Distributor the prospect of which they are contemplating. If a Potential Distributor tries the product and is interested in the concept of becoming a Distributor, it is prudent to show them how they are expected to conduct demonstrations.Book to Build w/BSP is a business growth strategy that when applied to each of the three steps of BSP (Basic Sponsoring Principles) affords a Distributor the opportunity to book and conduct demonstrations of SeneGence products to potential new Distributors instead of only new potential Customers. 1. Book – Book demonstrations with potential Distributors so that they may try SeneGence products. (Refer to Book to Build w/BSP Step One: Book; to learn how) 2. Demo – Conduct a demonstration as if you are teaching potential Distributors’ company and product information so that they may determine whether or not they choose to become a SeneGence Distributor. All guests experience the process of a SeneGence Glamour demonstration. They have the opportunity to learn more about you and the Company. (Refer to Book to Build w/BSP Step Two: Demo; to learn how) 3. Direct – Based upon Choices made by each guest, offer a course of action and options. They will purchase products as a customer or become a SeneGence Distributor. (Refer to Book to Build w/BSP Step Three: Direct; to learn how)

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Book to Build w/BSP and the SeneGence Choice Book to Build w/BSP means: Training New Distributors the Book to Build w/BSP business growth strategy with the SeneGence Choice rule that applies to each of the three Basic Sponsoring Principles: 1. The SeneGence Promise to–Book 2. The SeneGence Promise to–Demo 3. The SeneGence Promise to–Direct Here is How: State to each and every prospect to whom you introduce SeneGence products and who determine they would like to book an appointment or demonstration to try the products: “SeneGence offers to each and every person who tries SeneGence products the SeneGence Choice; two Choices: Those who try the products may choose to become a customer and pay retail for the items or may choose to become a SeneGence Distributor and purchase the product wholesale directly from the company. It does not matter which one of the two choices are chosen after the demonstration. SeneGence wants all customers to be beautifully satisfied and prosperous.” (Refer to ‘Book to Build” w/BSP Step One: Book) Booking demonstrations with those whom you approach with the concept of becoming a SeneGence Distributor is an effective business strategy that helps capture the benefits of increased earnings for all earning opportunities offered through a Multi-Level Distributor Compensation Plan. Presented correctly, reaching weekly and annual sales goals and weekly and annual sponsoring goals is made possible for each and every Distributor. Using the SeneGence Choice offer that includes a ‘possible career opportunity’ as the initial basis upon which a demonstration was booked and conducting the demonstration as such, sponsoring will naturally increase. The more bookings conducted each week based upon this approach, the more new Distributors. Uplines, regardless of predetermined business experience or product knowledge, will likely add to their first and second lines simply by habitually making all guests aware of their choices. In turn, Distributor Commission Earning Income increases and so too does Group Sales Volume Commission Income for those who qualify, again, regardless of how new or experienced the Distributor is. The guests who do not choose to become a New Distributor will default to becoming a customer by purchasing the products. In turn, a profit from immediate sales income is earned and likely too so does customer reorder income increases. Here are two typical scenarios; one limits income while the other takes advantage of all earning potential:

Building Business for Direct Sales New Business Development for Direct Sales leads to the profits and earnings on the sale of the product opportunities. Consider the following typical New Business Development Direct Sales hypothetical scenario: Susie, an enthusiastic new SeneGence Distributor meets Sally for lunch at the food court. Susie applied Red Cherry LipSense to her lips and onto the back of her hand before she left the house. Sally spies the color on Susie’s hand and curiously inquires. Susie excitedly says, ‘Let’s book a demonstration so you can try the products!’ Sally agrees. Together they agree upon a date and time for the demonstration.

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What are the probable results of the demonstration? Susie will successfully conduct a product demonstration with Sally and some of her friends. Susie will earn profits from immediate sales and add new customers to her reorder customer service base. Susie fulfills New Business Development earning opportunities #1; Earnings from sale of products to customers. What happened to New Business Development #2, Commission Income? Susie diminished potential earning returns for commission income because she only offered Sally one half of the choices SeneGence Distributors have to offer every woman who tries the products. The point at which Susie offered to conduct a demonstration for Sally and her friends was the turning point away from commission income opportunities. Susie only offered Sally the opportunity to try the products and did not extend the offer to Sally that she might want to consider earning income by selling the products herself. As well, Susie did not extend the SeneGence Promise to Sally’s friends who attended the demonstration.

Building Business for Direct Sales and MultiLevel Marketing Business Development for Multi-Level Direct Sales leads to profits and earnings for both product sales and commission income opportunities. Consider the following typical New Business Development Multi-Level Direct Sales hypothetical scenario: Susie, an enthusiastic new SeneGence Distributor meets Sally for lunch at the food court. Susie applied Red Cherry to her lips and onto the back of her hand before she left the house. Sally spies the color on Susie’s hand and curiously inquires. Susie excitedly says, ‘Let’s book a demonstration so you can try the products! Once you try the products you may choose to become a customer of the products or you may choose to become a Distributor. Either way, you are going to love the products!’ Sally agrees. Together they agree upon a date and time for the demonstration. Susie easily and successfully created an opportunity to maximize full earning potentials with a Book to Build w/BSP booking. What are the probable results? Susie will successfully conduct a Book to Build w/BSP demonstration with Sally and some of her friends. Susie will continue to extend the SeneGence Promise to Sally and each guest. Susie will earn profits from immediate sales and add new customers to her reorder customer service base. Susie will identify those guests who would like to consider an opportunity to become a SeneGence Distributor. She will ‘Direct’ and follow up accordingly with both customers and New Potential Distributors. Susie maximizes New Business Development earning opportunities #1 and #2.

SeneGence Makes a SeneGence Promise to All Women SeneGence makes a SeneGence Promise to each and every woman who tries our products. There is no exception to this rule (assuming selling and sponsoring activities are based upon SeneGence accepted Distributor Policies and Procedures). The promise we make is to extend the SeneGence Choice to offer each and every woman who tries or uses SeneGence an Equal Opportunity to:

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»» Everyone »» Everybody »» Everywhere Those who sample and use our products may become customers pay retail from Distributors or they may profit from the sales of SeneGence products by becoming Distributors, selling the products and earning both sales income and Commission Income by sponsoring and training others to do the same. The SeneGence Choice should be stated when a SeneGence Distributor; »» Wows »» Books »» Demos »» Directs Booking demonstrations with those women to whom Distributors extended the offer and presented with the concept of becoming a SeneGence Distributor is an effective business strategy practice that helps capture the benefits of continuous increased earnings for the various earning opportunities offered through a Multi-Level Direct Sales Distributor Compensation Plan. Executed correctly, fulfilling weekly and annual sales goals and weekly and annual sponsoring goals becomes more probable for Distributors. Distributors who use the SeneGence Promise as a standard booking strategy, upon which a demonstration is scheduled, will find this to continuously increase and maximize returns for each earning opportunity. The Choice Offer extended to Potential Distributor/Customers that includes a ‘possible career opportunity’ for consideration if the Distributor conducts the demonstration in a manner that extends the invitation, will find sponsoring activities naturally increase. The more demonstrations conducted based upon this approach, the more New Distributors the demonstrating Distributor will sponsor into their downlines. Sponsoring Distributors, regardless of undetermined experience or product knowledge, will likely add to their first and second lines simply by habitually and properly communicating to all guests the two choice option. This booking strategy avails itself to the exponential growth of a Multi-Level Direct Sales Force regardless of how new or inexperienced Distributors may be in sponsoring. In turn, Distributor Commission Earning Income increases. Book Booking demonstrations for those guests offered only to try SeneGence beauty products helps to obtain weekly and annual sales goals for Direct Sales earnings only. Usually the ‘product sales’ booking strategy avails less effective results that could have possibly captured additional commission earning incomes by not specifically and purposefully offering the SeneGence Choice option to the hostess prior to the demonstration and to all guests throughout the demonstration. The Book to Build w/BSP SeneGence Choice offer booking approach plants the first seed of a potential career opportunity into the mind of the potential host/distributor. All Distributors who are taught to offer the SeneGence Choice offer as the standard booking approach and normal business rule now spends their efforts and very valuable but limited time demonstrating products to new potential Distributors as the rule. Even the newest of Distributors would likely build a Downline with ease simply because they were taught the Book to Build w/BSP booking strategy, the SeneGence Choice offer as the booking rule.

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Demo Conducting a Book to Build wBSP Demonstration is educational to the Distributor, Potential Distributors, and customers. Distributors easily learn to conduct a demonstration based upon offering to the guests the choices of becoming a New Distributor or a customer. Offering all guests choices helps to alleviate Distributor performance pressures and informs all guests of each of the product purchase options and business opportunity options. (Refer to ‘Book to Build” w/BSP Step Two: Demonstration) Those guests attending the demonstration who believe they too can learn to conduct a demonstration and sell the products will choose to become a Distributor. Sponsoring New Distributors becomes a natural and expected result of conducting demonstrations just as building a customer base is a natural and expected result of conducting demonstrations. You will find a percentage of the New Potential Distributors have invited their friends and acquaintances to their initial “training demonstration” and may also be interested in becoming a Distributor with SeneGence. Encourage them to do so, along with the hostess. Often one demonstration can result into two or more New Distributors signing Distributor Applications. Conducting a Book to Build wBSP Demonstration consistently helps every Distributor build a customer base while simultaneously building first line Distributors and building a growing commission income as a business practice and habit for all SeneGence Distributors. Direct Even the newest Distributors are taught to Direct for Book to Build w/BSP to earn sales profit income and commission income because they are taught to extend the SeneGence Choice offer to all guests as a natural function and rule of the demonstration: (Refer to ‘Book to Build” w/BSP Step Three: Direct) Distributors ask all guests for the choices that they have chosen at the conclusion of the product demonstration as they segue into the close of the demo; Distributor or Customer? “Now that you have all learned about me, SeneGence and the products, you each may make a choice; you may become a customer and pay retail or you may become a SeneGence Distributor and purchase products wholesale directly from the company, and I will teach you how to do what you just saw me do. It is your choice; which do you choose?” Based upon the choices made by each guests, Distributors will then proceed to “Direct” each of the guests in a manner that best suits the needs of each guest. Distributors will clearly ‘direct’ guests how to: »» Purchase Products (Customer from Distributor; Distributor from company) »» Partner For Profits (Customer to earn products and Distributor to earn monies for kit purchases) »» Host Demonstrations (SeneBlends for Customers or Launch Demo for Distributors) »» Get started with one of the Distributor Options (Distributor) “Book to Build’ w/BSP is a Business Strategy and Practice that Makes Possible for You and Your Downline to Earn Those Mythical Multi-Level Commission Checks!

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Basic Work Principals for Book to Build with BSP What are Basic Work Principles? Basic work principles are learned and disciplined work habits. If a person consistently engages in the discipline of tried and proven specific work principles specifically identified and designed to maximize desired results of a given activity, the work principles become a habit of the person. The person, in turn, maximizes desired results as a habit of engaging in the activity. Discussions on sponsoring others into a Downline sales force for which one is responsible to lead and train should first begin with a more introspective analysis of one’s own motivation, perceptions, realities, and self-image. That is why the business of direct sales is often referred to as “a personal growth course in which you are paid while growing.” I believe you must make great efforts to “fix and organize yourself” before you can help to guide and lead others.

Basic Work Principles–The Rules There are three Basic Work Principles all individuals must follow if the desired results of the experience in direct sales is success. Once mastered, these principles will help to enrich many other areas of your life. Successfully practiced, Basic Work Principles are passed on to friends and family, enriching their lives as well. You must follow all three of the rules. The Basic Work Principles are: 1. Get Out of Your Own Way! 2. Do the Work! 3. Follow Through!

Basic Work Principles–Rule # 1: Get Out Of Your Own Way! This is one of the very toughest assignments in which you must master. Your ability to help others is directly affected by learning the skills required to become a successful Independent Distributor, entrepreneur, teacher, and director. You must learn about others before you can reasonably offer assistance and guidance to a new down line distributor. “Do not pre-judge!” Do Not Assume to Know: »» What others know – ask what they know. What others think – ask what they think. What others want – ask what they want. »» What others except – ask what they except. »» How others feel – ask how they feel. Do Not Put Your “Stuff” on Someone Else. »» Others have different opinions from yours. Learn of their opinions. »» Others have different life experiences and realities from yours. Learn of their realities. »» Others are motivated by different circumstances and opportunities from you. Learn what motivates them.

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Focus on Them, Not You. »» You step away after educating them. Let them make educated decisions for themselves. »» You step away after guiding them. Let them choose which path they will travel. »» You step away after offering choices to them. Let them make their own decisions based upon choices that best suit their own needs. »» You step away after offering support for them. Let them determine what type and how much support they require.

Basic Work Principles–Rule #2: Do the Work! This is where your work ethic begins to show. It is said in direct sales, “You get what you work for. Nothing less. Nothing more.” The results of your labors are measured and belong to you and you alone. The good news is that great work ethics are learned skills. The business of direct sales allows you the opportunity and time to develop a great work ethic of your own while building a sound and profitable business. “Doing the work” means that you must “create a plan and work the plan.” You learn the discipline of being accountable to your goals and objectives and to yourself, all for success. Do It Anyway »» Even when your friends want you to chat for hours on the phone. Tell them you’d love to chat and that you will call back after work hours. »» Even when your children forget to give you instructions for a school project, which gives you a one-hour deadline. Tell them you will get it »» done. Now that you cannot work on your own project, you will have to use the time you had scheduled for a Saturday matinee to complete your work instead. »» Even when your spouse feels neglected. Set a schedule for private time devoted solely to the two of you. »» Even when others want you to follow their own plan, not your plan. Tell them their plan sounds wonderful for them, but you must stay focused upon your plans because it is important to you to meet your goal. You are sure they understand. Make time in your schedule to see them socially. Evolve Consistently »» Consistently engage in the basics of your business. If you are not doing it, it is not getting done. »» Consistently educate yourself in your field and related fields of business. This builds business savvy. »» Consistently grow by reading personal improvement books and attending personal growth workshops. You will feel more confident and self- assured. »» Consistently practice. Your returns will increasingly multiply with time. »» Consistently practice in each of the processes of your trade. You will become an expert and perform all functions with ease.

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Do It Everyday »» Even when you do not believe you know enough. Doing it builds knowledge. »» Even when you are frightened you will fail/win. Gaining ground one step at a time alleviates fears. »» Even when you are having a bad hair day. Master not feeling self- conscious, reveal in the knowledge that even in your imperfection you can succeed. »» Even when you just want to stay in bed all day. The smallest efforts propel you forward – that much closer to the goal – and are better than no effort at all.

Basic Work Principles–Rule #3: Follow Through! The desired results are seen only when one masters the skill to follow through the process…completely. One will witness greatly reduced results with very low success rates if omitting any one of the processes required achieving maximum results. What could have been optimal 100% returns quickly becomes fractional because the entire process or discipline was segmented. After all, “Practice makes perfect!” No Matter How You Feel »» Even if you are afraid of rejection, you will soon learn the grace in allowing others to set forth down their own paths. »» Even if you feel inferior, you will soon become secure in your success and uplifted by your acumen. »» Even if you do not feel confident, your experiences will build your confidence in yourself, your abilities, and most of all in your progress. »» Even if you are unsure what to do, your experiences in this activity provides the one and only perfect training ground that allows you to practice and perfect your business skills. No Matter What You Perceive »» Ask and tell even if they seem to have it all – money, home, looks, great job, fabulous personality. »» Ask and tell even when you determine their attitudes as indifferent, defiant, snobbish, scattered, busy, lofty, professional, curious, and even interested! »» Ask and tell regardless of how (based upon first impressions) they seemed to have responded to you. No Matter What Others Say »» Engage them in the possibilities of a SeneGence career despite what someone else told you about their non-interest in the opportunity. »» Engage them in the possibilities of a SeneGence career despite what another’s “opinion” is about them engaging in this business. »» Engage them in the possibilities of a SeneGence career despite what someone else’s “analogy of their likes or dislikes” might be in a career.

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There is So Much to Learn about Success! If only we were taught success principles throughout our school years; we would all know how to do this ‘Successful Entrepreneurial Independent Distributor’ thing! The #1 Reason Net-Workers Fail is…“They are emotionally unprepared to sustain their efforts in an atmosphere of constant rejection. In other words, they are not mentally tough enough to endure the necessary emotional pain that precedes success in a commission-based profession like network marketing…and it is not their fault. Very few people are mentally equipped or trained to handle the emotional turmoil created by this profession, so it eats them up and spits them out. That’s why the attrition rate is well over 90%.” (Networking Times, June 2003) The reality of the reason why people fail as Independent Distributors is that their lack of knowledge precludes them from progressing. The lack of information needed to chart a course of action prevents successful execution that in turn creates discouragement. You may be surprised to learn of the number of people who do not forge ahead into new opportunities because the fear of the unknown is overwhelming. Educating oneself and participating in the very activities that are feared help immensely eliminate stifling nonproductive behaviors.

Mustering Up the Courage to Forge Ahead When you do not know a skill or information the first step to take is to determine all the ways in which you may learn the information you are seeking. One of the easiest and inexpensive methods to learn new skills and information is through reading publications, the web, or listening to recordings that have been written or recorded about the topic of interest. The one book I read that most contributed to my abilities to overcome my personal short comings is Think and Grow Rich, by Napoleon Hill. In this book, Mr. Hill describes and identifies the Principles for Success, 13 Characteristics of Successful People: »» Desire

»» Specialized Knowledge

»» Persistence Faith

»» Subconscious Mind Imagination

»» Master Mind Auto Suggestion

»» The Brain Organized Planning

»» Enthusiasm

»» The Sixth Sense Decision

The book describes how to develop the learned traits and provides a tool in which one may learn and master each of the traits. In the mean time, while you are taking the time to make these traits habits, you can hang your hat on the number two characteristic ‘Faith’. If you do not have enough faith in yourself and your abilities, have faith in building and mastering each of these characteristics. Concentrating on the achievement and development of each of the characteristics will manifest itself into your successes. NO EFFORT WILL STAND UNLESS BUILT UPON ABSOLUTE TRUTH. Every night I pray for ‘Courage, Wisdom, and Strength of Heart and Mind’. I have unwavering faith. I have read hundreds of publications in an effort to learn and internalize each of these that I pray for in an effort to gain the abilities needed to make sound, just, and practical judgments that will stand the test of time. I seek to learn ‘vision’ so that I might not limit progress through short sightedness, making decisions for immediate results that may in turn not support longevity. I seek spiritual enlightenment and divine guidance so that I may have passion to spend life performing to the best of my limited abilities each and every role, as one

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role leads to another. I seek physical, mental, and emotional strength so that I may maintain endurance to consistently progress forward while experiencing as much of the natural beauty of the peoples and countries in the world as possible. I seek the courage to walk through each and every door that has been opened for me to step through although I am afraid and know I lack skill, experience, and knowledge. I seek guidance and answers to questions that address issues affecting multiple cultures. I seek clarity that helps me understand the complexities of the multitude of human behaviors, the human condition, and overall standards and expectations that all humanity regardless of demographics, race, age, education, or social position should all be held personally and collectively responsible to uphold. I seek to learn forgiveness so that I might first forgive myself for my own failures and faults; and ask others to forgive me as I forgive them. I seek to know first each person’s heart looking for the love and for the goodness in every living being. I strive to find the humor and the silver lining in every situation. The one publication that has most helped to provide answers, solutions, and guidance for me in my quests for ‘Wisdom, Courage, and Strength of Heart and Mind’ plus much more is the Bible. Become well rounded, self-educated, self-assured by continuing to forge ahead…..for today’s skill will lead you to tomorrow’s challenge where you will gain newer levels of skill for “Wisdom, Courage, and Strength of Heart and Mind” needed for your life path.

You can do this – become a mythical Multi Level Millionaire. I know you can. Love,

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II. WOWING (GETTING NEW CUSTOMERS) Wowing A new Distributor’s goal is certainly to be successful in their SeneGence business. To be successful within our company, you must be able to book an appointment where you demonstrate our incredible line of SenseCosmetics and SeneDerm SkinCare products. A Distributor aspiring to succeed should master the art of Wowing and “Booking”. For the SeneGence professional (at least the ones without an unlimited amount of social contacts or a store front which relies upon foot traffic); the skill of Wowing comes first, then follows the art of Booking. Once a Distributor has learned these two door opening activities, there will be no end to the success they may experience in their career as a SeneGence Independent Distributor. Wowing is simply new business development. “Wow!” is the word heard most often when first showing our long lasting color technology to both men and women. The act of Wowing means going forth into a community to show people the SeneGence product line, and, in turn, gather names and phone numbers for the purpose of booking demonstrations. The greatest ‘payoff’ location for Wowing efforts is generally from businesses that employ many women. Such businesses are found in office malls, major retail malls, salons, doctor’s offices, and so on. Why? Because Distributors get to choose their Customers and potential new Distributors! The best place to look is where there are working women with spendable income; and places where one finds most women who wear makeup – which just happens to be the modern day work force (or other girly type organizations or places where Ladies tend to gather). The skill in Wowing is turning interested parties into individuals who will book an appointment for a product demonstration. The more you Wow others the more bookings Distributors will make for demonstrations and, in turn, the more successful their SeneGence business will become, both building incomes from customers and Distributors.

Wowing is an Adventure! Wowing can be a very fun, educational, and an amusing way in which to develop new business. It is truly exciting to know that every time a Distributor steps into an office or business or social event door they can engage in a new and different experience. Wowing gives Distributors reasons to expand their horizons and to meet new people they would have otherwise never met. Distributors will learn more about their community simply by discovering the wide variety of small businesses that operate in their cities. They’ll be amazed at the education they will receive because they learn to become very interested in how people spend their days doing projects and jobs in which they themselves may not have been exposed. Wowing is a fantastic way in which to stimulate people skills, concentrate on powers of observation, and develop abilities to size up any given situation, and offers opportunities for Distributors to challenge themselves to turn unknown circumstances to their business advantages.

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Basic Wowing; LipSense on The Back Of Your Hand An excellent Wowing strategy is to wear Lipsense on lips and place swipes of different colors on the back of the hand on a daily basis. It is a great attention getter and a conversation starter. Many people will initiate a conversation when they see the color on the back of a hand. They may say...“It looks like you’ve been trying lipstick.” or “What’s that on the back of your hand?” Seize the opportunity immediately by telling them, “This is no ordinary lip color, this is LipSense liquid lip color, the most revolutionary long lasting lip color technology available in the cosmetic market today! This amazing lip color is waterproof and does not rub off, smear off, nor kiss off!” Invite people to rub the back of your hand and see for themselves how the color does not move! When standing in the grocery checkout line, at soccer practice with your kids, at a friend’s house, or at work, you may initiate the conversation by saying, “You are not going to believe what is on the back of my hand! It’s lip color that is water proof and does not rub off, smear off, nor kiss off! See for yourself, try to rub it off!” Often times, the amazement people display when they cannot rub the product off the back of your hand peaks their interest to try LipSense immediately. Remember, cosmetics are impulse buy items, the sooner you can get them to try the products, the more likely you will sell it to them. It is so important to carry the product with you at all times. By doing so, you can offer a person the chance to try the product on the spot! Be creative, and try to find a place where an interested prospect can remove their lipstick and you can demonstrate LipSense on them. If a person cannot try it on their lips immediately but shows interest in the product, make sure to schedule an appointment with them to try the product.

Here are some tips for successful Wowing practices: Plan at least two hours a week for Wowing. The beginning of the week is preferable, Monday or Tuesday, due to the fact you may be able to fill your week with bookings and demos for the remaining days of the current week. Mornings are the best times of the day when people are fresh and well rested; they tend to be friendlier. If you have time to make proper arrangements, take another Distributor with you. Two minds are better than one. You will create more ideas together on ways in which to approach given situations. Make it a game. Challenge one another to get the most yeses. Support each other’s victories and laugh when you run into grumpy people (they are out there!). If you are wowing in a business or industrial area and canvassing offices, do not enter an office with more than two Distributors at a time. Too many Distributors can appear intimidating to those approached.

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Wowing Tools Tools required for Wowing are few. One should have SeneGence Beauty Books, SeneScenes Newsletters or Magazines, SeneGence Opportunity brochures business cards, and a bright tube of LipSense lip color. Be sure to apply a selection of our SenseCosmetics to the back of the hand. Pre determine how many Beauty Books will be handed out in whatever period of time allotted for Wowing. Make a goal to distribute all of them. Wowing destinations and opportunities are limitless. Go wherever there are people, preferably women with lips! Any business, any building, any organizational structure will most likely have at least one woman. Obviously businesses with larger groups of women may have more potential for profit…but you never know where even one woman can lead you! Think of reasons to visit the establishments and remember honesty is the best policy.

Wowing Techniques Wowing techniques are fun to devise. Techniques depend upon the personalities of the Wowing Distributors and who it is they are Wowing. It is entertaining, to say the least, to watch the faces and listen to the responses of those who show an interest in this product. Some women are so excited they call every other female within shouting distance to “Come look at this...” Others say, “Wow! Where can I get this?” While others want to try it on immediately. From time-to-time, a Distributor will enter an office that is very boring with negative, grumpy, or stern people watching the front desk. Do not count on booking an appointment here – wrong target market! Present to them the presentation despite their attitude because Distributors also need to practice gracefully accepting the ‘no’s’ and exiting elegantly. When a Distributor can perfect this portion of Wowing, they may consider themselves a fearless professional as it applies to Wowing skills.

It’s All in the Numbers Wowing is a numbers game. The more a Distributor Wows, the more booking opportunities are created. The more experience gained from the act of Wowing, the better one becomes at developing new ideas that lead to even more sales opportunities and recognizing a wider variety of selling venues. Example: A Distributor comes across a series of buildings and businesses that mostly employ men. Jackpot! That is the perfect place to take pre-assembled sets and baskets to sell for the holidays, Valentine’s Day, and Mother’s Day. (Always include business card and beauty books. Get the name and number of the women for which the purchase is made. Call her to book an instructional appointment. Turn it into a demonstration by letting her invite her friends.) The more you Wow, the more referrals one will receive from those who pass on the Distributors information to others, even if their office environment is not conducive to such demonstrations.

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Wowing Dialogues and Scenarios Wowing Dialogues and Scenarios may look similar to this: Scenario #1: Product has been applied to the back of hand. A Distributor could walk into the office and greet the receptionist by saying; “Hello, My name is ___________. I represent SeneGence International who has a new, patented line of color cosmetics we are marketing to the working woman. It stays on most of the day, usually until you remove it. Look!” (Show her the product by rubbing the back of the hand.) Wait for her response. Then ask, “May I place this brochure (beauty book) in your sitting area for customers to browse through? And, by-the-way, how many women do you have who work here? (Wait for her response.) Don’t you think they may be interested in this product? I’ll be happy to give them all a free demonstration of our products here in your lunch area at a time that is convenient….like after work or during a lunch break. There is no obligation to buy the product. They can wear it all day. If they like it, they can call me.” (Based upon her responses, determine a date to book the demo.) Then, “Here, let me put a little on the back of your hand so you can show everyone in the office what it is they’ll be trying on Thursday during lunch. (Apply a dot of color to the back of her hand.) I’ll give you a couple more beauty books to pass around as well. Great! I’ll see you at noon on Thursday. This is my business; you can count on me to be here! By-the-way…SeneGence promises to every woman who tries our products, a choice. Once you try them, you may choose to become a customer or you may choose to become a Distributor. I’ll tell you more when I call to schedule your demonstration. Good-bye.” Responses will vary based upon the tone and policies of a company and the personality encountered. If they are excited about the product, more than likely a Distributor will be able to book the person encountered, even if it is at another time and location away from the work place. There will always be the negative encounters where no one is interested in the products. Oh Well! Go on to the next facility to discover new possibilities. Scenario #2: Post Office: Two women behind you are discussing a daughter’s upcoming wedding. You have information that they need, so tell them! Perhaps you could begin a conversation with, “When’s the wedding?” Ask them, “Have you heard about SeneGence’s SenseCosmetics, the color cosmetic line that will last all day?” Rub the colors you have swiped on the back of your hand! Continue with, “You, and the bride, could have a look that would last for your special day. I would be happy to show you how. Would you feel comfortable exchanging numbers so we can get together?” They will say yes or no. Period. Their choice. Release the response, and ask the questions. Scenario #3: Dentist Office: You are in the chair, ready for a cleaning and the dental assistant hands you a tissue and states “Please remove your lipstick.” Smile and say “It won’t come off with that. Rub the back of your hand and say, “It’s LipSense, have you ever tried it? And, if you just love it……once you try it, you may choose to become a Customer or you may choose to become a Distributor. I’ll tell you more when I call to schedule your demonstration.” Scenario #4: The Grocery Store: You are checking out and the cashier, or someone in line says, “Were you trying on lipstick? It’s still on your hand.” Respond with, “Oh, that’s LipSense, it will stay put. Have you ever tried it?”… Remember to say something like, “Let’s exchange numbers so we can get together. Once you try it, you may choose to become a Customer or you may choose to become a Distributor. I’ll tell you more when I call to schedule your demonstration. Good-bye.”

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Wow Your Way Tips! Responses to Wowing are always different. The important thing is that something is said and one makes the most of opportunities that come their way! Here are some important tips: »» Don’t give them too much information. Leave them wanting more. »» If at all possible, swipe a LipSense lip color on the back of their hand. Not everyone will want you to do this, but one could say something like, “I can show you how it works on the back of your hand if you’d like.” »» After You Get Their Number CALL THEM WITHIN 24 HOURS to set the appointment! »» When you ask them what time and day of the week they would like to get together, set up a group demo by saying something like, “I’m sure your girl friends would like to have long lasting cosmetics too. You can invite up to ten of them to join us.” »» Wowing & No Soliciting Allowed! The purpose of Wowing is to gather the names of those who wish to book appointments for demonstrations in the offices or at the homes of those who are interested in the product. The Wowing experience does not include immediate sales. If one were to try to sell product during Wowing, it could be considered soliciting. We do not solicit. While Wowing, Distributors simply generate interest in our products and establish market awareness for the working woman. Only after a Distributor has generated interest in the product and gathered names to call for the purpose of booking and setting up an appointment, at another given time and location (if not in the same location), then a Distributor may feel free to take into that place of business the demonstration supplies and inventory to sell because an appointment has been established to do so.

Expanding Your Circle of Influence Perhaps Wowing is not for you. Let’s look at another way to build your business. Studies show that we come into contact with an average of 250 people in one week! Take those 250 prospects and calculate each reaching 250 in a week’s time. Break down the categories of people and start a Contact List to network from. If you could reach 250 people …Then they reach 250 people each, that means …Your Circle of Influence has just expanded to 62,500 People!!! Remember the Laws of Sponsoring NEVER PRE-JUDGE any of these potential prospects!

Organized Wowing Venues SeneGence International has always taken a very aggressive marketing approach with our Distributors in allowing them to sell in venues outside the typical “in-home” party plan to build their customer base and to acquire names of those who wish to spend more time learning about the products at a private demo. The products may also be sold at organized market venues. Selling at tradeshows, expos, swap meets, and street fairs is allowed by SeneGence International.

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Tradeshows have been a venue used by Distributors in SeneGence International to build their customer base quickly. There are a few advantages, but a few disadvantages of which one should be aware before participating in them. If products are sold at these types of venues make sure to maximize profit opportunities by following up with each new customer to book additional appointments, meet their contacts and retain the customers that you acquired.

Pros and Cons of Tradeshows, Expos, and Street Fairs In order to execute most of these types of events successfully, Distributors must be professional, experienced, and have plenty of resource backing. They need to understand from the onset the show promoter’s promises of attendance, competitive booths, or booth placement, may be unfulfilled. Distributors need to be prepared for the best-case scenario, but understand that scenario may not play out as planned. These types of events are usually safe emotionally. There is no possibility of rejection when booking these selling venues like there is while Wowing someone face to face. “If you have the time (and sometimes money for a space fee) and they have the space, you’re in!” There is no uncertainty that this event will cancel. It gives Distributors something to look forward to and a sense of security. It is a way for Distributors to get someone else to bring new customers to them. Some Distributors feel it is a great vehicle to sponsor new Distributors because of the number of people that may be attending. In some cases, certain tradeshows cater to professionals that are not seeking to buy products for personal consumption but to place in their business establishments. There are Distributors who believe these venues are a good way to train new people in their Downline. New Distributors are privy to all the activity that is going on, and it can be a good way to build their product knowledge confidence. It seems like an efficient and effective way to train a number of new Distributors at one time. It is a fact that tradeshows usually require a tremendous amount of time, energy, and capital investment. When most Distributors truly break down the costs involved in participating in them, many find breaking even can be a risk. Before breaking down the business logic of doing these types of events, let’s analyze what is appealing about doing them (vs. building the business via in-home demonstrations) and then let’s examine the resources required to execute them successfully. Be cautious when using these venues to train and sponsor new Distributors. This method of building a SeneGence Distributorship cannot be duplicated for the average Distributor. The profit margins are low, the costs high, and the work hours long. Most people coming into this business do not have the resources to build and grow their business this way. If a new Distributor does choose to participate in a tradeshow, encourage them to work it with an experienced, ethical Distributor, who will teach them proper show etiquette along with the selling tips for executing them successfully. Wowing locations are unlimited. Listed here are some locations that will be perfect for Wowing opportunities in your area:

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»» Strip Malls

»» Dentists’ Offices

»» Conventional Retail Malls

»» Church Groups for Fundraisers

»» Doctors’ Offices

»» Schools

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»» Hospitals

»» Social Media Sites

»» Office Buildings

»» Women’s Organizations and Meetings

»» Theater Groups and Organizations

»» Fund Raisers & Charity Organizations

»» Real Estate Offices

»» Social Media Sites

»» Salons

»» Women’s Organizations and Meetings

»» Women’s’ Boutiques

»» Fund Raisers & Charity Organizations

»» Bridal Shops It’s a good idea to ask for the Human Resource Director for larger businesses. See if it is possible to make a presentation to all employee females on days that are slated for such events by corporate. You never know unless you ask if the possibilities may exist. Regardless of whether or not you are outgoing, you will build confidence and success with practice. Your verbiage should be your own. Becoming comfortable with key phrases will increase your confidence and success. Practice through role play with team members, family and friends. Make a list of all the areas you can think of in your town. Cover a portion of that area every week and have fun building your business, learning about your community, and developing your people skills!

Attitude and Appearance Someone once said, “Your attitude will determine your altitude!” A positive and enthusiastic attitude, coupled with a professional appearance will directly impact the quality and success experienced in business. This is especially true when engaging in the process of prospecting or ‘Wowing’ for new customers that lead to booking appointments that then turn into selling the product and ultimately sponsoring new Distributors. It is well known that a key characteristic, shared by successful business people, is a positive attitude. It is the driving force behind consistent and persistent efforts that keep one headed towards the ultimate goals. Dedication to life long learning and attitude building include reading or listening to something for personal development on a daily basis. The next page lists suggested books and tapes that can have a positive impact on success. »» Think and Grow Rich, Napoleon Hill »» Napoleon Hill’s Keys to Success, Napoleon Hill »» How to Win Friends and Influence People, Dale Carnegie »» The Power of Positive Thinking, Norman Vincent Peale »» The Greatest Salesman in the World, Og Mandingo »» Seven Habits of Highly Effective People, Steven Covey »» Confidence: How To Succeed At Being Yourself, Alan Loy McGinnis »» How to Have Confidence and Power in Dealing with People, Les Giblin

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»» The Magic of Thinking Big, David J. Schwartz, Ph.D. »» The Slight Edge, Author: Jeff Olson. »» Business Cards Have your business cards with you at all times. You must give out cards in every possible situation, especially when prospecting for new customers or booking appointments. Make sure, when handing out cards, that they are fresh and professional in appearance and not wrinkled or soiled. Remember, it is not enough to just hand out your cards with the expectation that someone will call you, because chances are they won’t–no matter how interested they may seem at the time. You are the professional and this is your business. Keep control of booking appointments by always getting a prospect’s telephone number and e-mail, and follow up with them immediately.

The Art of Fishing Once having mastered the skill of Wowing, always take new Distributors along on weekly outings. It is vital as a leader that Downline Distributors learn the very basic skill of how to generate new business. If they are happily selling and making profits, they will never be out of business and will be a satisfied Distributor. Remember:

“Give a man a fish; he eats for the day; Teach a man to fish; he eats for life.” Public Relations and Advertising Guidelines SeneGence has available press releases and public relations materials to enhance your individual marketing efforts. SeneGence does allow Distributors to advertise, but only if the ad contains company approved artwork and images, and the copy has been approved by the marketing department. For information regarding advertising and public relation programs, please contact the marketing department of SeneGence.

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III. BOOKING (SCHEDULING APPOINTMENTS) Booking Booking demonstrations and holding a demonstration is where you make immediate income, increase your reorder revenue, and build your Downline and Group Sales Volume commissions. As an Independent Distributor with SeneGence, you have plenty of time to master each and every skill needed to fully develop your earning potential. Booking is the act of engaging in a dialogue that establishes for you a predetermined date and time for an appointment with another person to demonstrate our SeneGence product line at their place of business, work, or group organization of their own choosing. Bookings are established during an existing Glamour demonstration, a phone call to another with whom you have Wowed, over a casual conversation, or by way of a promised phone call. Bookings usually translate into immediate weekly sales income earnings. Bookings also generate an ever growing customer base upon monthly reorders of products and new product launch purchases can multiply into astounding earnings each month. Bookings can also lead to additional and different types of bookings like another Glamour Demo for a different set of the Hostesses friends, a private SeneBlends makeover, a group presentation at a women’s club or organization, or even a venue such as a charity event booth or street fair. You never know what future business will be found at a typical in home or office demonstration. The leads are limitless. Bookings also mean a never ending source of potential new Downline Distributors from every demonstration. The very life and success of a SeneGence business is created, supported, grown, and measured by the amount of bookings scheduled for demonstrations within any given week. Booking prospects are everywhere. All you need to do is learn to recognize the opportunity. Bookings can be scheduled with: »» Friends »» Work Associates »» Referrals Book to Build w/BSP is a business growth strategy that transcends all Distributor sales and sponsoring practices including new business development. Booking is new business development. Booking in the world of SeneGence begins with Wowing. Some companies call it prospecting, some call it cold calling, others call it networking, relationship building, teaming, partnering….. Okay, it is nice to know we are so different! To Book in all cases refers to booking an appointment with an individual or group of individuals (you Wowed) who are interested in the goods or services offered by the ‘Bookee’ (Not the illegal kind!). ‘Bookees’ are Distributors in the world of SeneGence.

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Booking the Book to Build w/BSP Demonstrations Booking is the act of a Distributor engaging a Potential Distributor/Customer in a dialogue that results in scheduling a Glamour Demo at the Potential Distributor/Customers’ place of business, home, or group organization of her own choosing. Every single time a Distributor contacts a New Potential Distributor/Customer for the purpose of scheduling a demonstration, the SeneGence Choice should be repeated to the interested party. After the Distributor delivers instructions and schedules a date and time for a demonstration, the departing statement from the Distributor to the interested party should always be the second time the New Potential Distributor/Customer hears the SeneGence Choice: “Remember, I told you SeneGence promises to every woman who tries our products, a choice. Once you try them, you may choose to become a Customer or you may choose to become a Distributor. I’ll tell you more when we see one another at your demonstration”.

Booking Dialogues Here are some ideas and dialogue possibilities to help perpetuate your booking efforts: Booking Friends Make a list of all of your friends. Call each one and say something along the lines of: “Hi __________, this is ____________. You are never going to believe what I’ve found! It’s an incredible line of smear proof, waterproof, long lasting lip color and cosmetics that last almost all day and generally do not come off until you take them off! I’ve got to come over to show you! When do you have a spare hour to see me?” Book the appointment. Show her all of the products and always use the SeneGence Beauty Book so that you are thorough. After the demonstration say “_____________ (friend’s name), I am selling this because____________ (share with her why you joined the company). It’s a great business! Now that you’ve tried the product and I know you love it, I need two things from you (Friends love to help when they are needed!) I need for you to book one of my first demos. Call your sister and her twenty year old daughter, and your mother, and some of your friends, tell them to each bring a friend, and come over for a demo. What night next week is good for you? (Set the date) Good, now, the next thing I need is for you to take this beauty book and these sales tickets into work, show the women you work with our products on your lips and face, and take orders (split the profit if you like). I’ll show you how. Okay? Great! And once you try them and see how much your friends love them too, you may choose to become a Distributor. We can do it together!” You have now booked a Glamour demonstration for next week. Just as important, you’ve now planted a seed to grow commission income and duplicated your booking and selling abilities simply by sending your friend to work with beauty books, and tracking tickets along with her enthusiasm! When she returns the orders to you, you call each woman (if she does not become a Distr5ibutor) and say: “Hi, this is __________________, your SeneGence Distributor. I am very excited you are so keyed up about our products! Thank you for your order. When I deliver your product, I will need a little time to show you proper application techniques. What is the best time for you, the beginning or the later part of the week? (Wait for response. Determine day) Which part of the day; morning, noon, or evening?” Regardless of response, extend an opportunity for her to invite friends and family to join you. Say to her,

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“It is just as easy for me to show five women as it is one. I’m sure your friends will be thrilled you shared these products with them. And once you try them and see how much your friends love them too, you may choose to become a Distributor. I’ll tell you more when we see one another at your demonstration”. Your hostesses and helpers are the very best potential new Distributors to add to your Downline. Share the results of her efforts with your friend. Tell her how much you sold, how many new bookings you put on your books, and how many new customers you have for reorders each and every month as a result of her helpfulness. Pose the question: “Don’t you think you could learn this along with me? I know you can! Let’s do this together!”

Booking with Work Associates Gather everyone together for a working lunch. Demonstrating to only five per lunch period is recommended. The others will just have to wait until the next lunch appointment. Serve sandwiches and soft drinks. Present the entire presentation by reading through the Beauty Book. Remember, practice makes perfect. Once the demonstration has been completed, tell them you need each guest to book a demonstration in their homes or at their women’s group, or even for their charity events. They all have contacts that you do not. And, of course, because business is busy, one of them must become a Distributor to service everyone in the office. You are far too busy to return! If work is not the type of place where one may not use a lunch room, circulate the SeneGence Beauty Book. Wear the product on the back of your hand. Show each fellow employee the product on your lips and hand. Quietly book a demo in their home for friends and family at a time that is convenient for them.

Booking Future Appointments from a Glamour Demo It is vital to your business to continue booking new SeneBlends appointments and Glamour demonstrations from one appointment to the next. The best people to book new demonstrations are from a current Glamour Demo guest. If someone at a demonstration could not purchase all the products that they wanted because of financial constraints or they are excited to share what they just learned with friends and family, they are perfect as a Hostess. Booking and holding demonstrations are the best source for future additional bookings. For example booking Demonstrations from

Demos »» Community Street Fairs »» Local Charity Events »» Trade Expos and Shows – held at the local fair grounds »» Entrepreneurs and Small Business Owners’ Events »» Networking Venues – lunches and breakfasts »» Women’s Conventions

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»» Weekend Retreats Often you will have in attendance at your demonstrations those who would love dearly to take home with them our entire selection of SenseCosmetics and SeneDerm Skin Care. Generally, it is a budgeting issue that prevents them from doing so. Find a way to let them earn the balance of the product line they are unable to purchase. As you near the end of the physical presentation, you will find in the Beauty Book a list of four ways to purchase the products. One of the ways is by paying for half of whatever set she takes home and earning the balance of the set by earning credit as a Hostess of her own Glamour demonstration. Generally speaking, attendees do not understand how simple and profitable this option may become. While taking their orders, pose the following question; “If money were no object, which set would you take home with you?” (Wait for response) “Well, let’s do this. I’ll send you home with that set. You pay for half. I’ll send you to work with beauty books and tracking tickets plus your enthusiasm! You may take orders and earn credit towards the balance of your purchases tonight. Additionally, let’s book a demo at your home…. Just like the one ______ (name) held here tonight, to earn additional credit. Didn’t you have fun here? I am sure your friends will have fun as well! What part of the week is best for you, the beginning or the end?” You now have more booking opportunities, new faces, additional earning capabilities and … Don’t forget. A Hostess is a perfect potential Distributor. Say to her after her demo: “___________ (name) you’ve seen me do this twice. Don’t you think you could learn to read the flip chart just as I did here tonight? I know you can! Let me show you how you can get started.” Look for the one who kept thinking about people she knows and works with who would like the product. She too is a perfect candidate to host a demonstration! As an Independent Contractor, you can create all kinds of exciting Hostess incentives, or follow the suggested Hostess Program the company suggests as it offers great incentives to become a SeneGence Glamour Demonstration Hostess. Just remember to offer then ask!

Proper Hostess Coaching Increases Bookings The Hostess Program allows for the many existing resources of a Customer Base to build your business as a SeneGence International Distributor. By using this program, you can provide consistency and easy duplication. Once you sign up a new Distributor, show them the program and then the duplication process can start. Not only is there a duplicable system in place, but an opportunity for higher sales and repeat business. Your Hostess (or customer) is the core to your business. A Hostess is usually a customer first, someone who loves and is sold on the products. The Hostess is also a potential Distributor. Once you establish a demo or showing event, by using the guidelines for the Hostess Coaching process, he or she will do the same with their customers or potential prospects.

Confirming Appointments When selling by appointment, it is critical to call and confirm that each individual appointment is holding. Don’t assume that a client will call you if a time conflict occurs and they need to reschedule their appointment. Being proactive and proper Hostess Coaching as it applies to dealing with your busy schedule will save you time and it will enable you to replace a postponed or canceled appointment with some other valuable business-related activity.

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Refer to the SeneGence Distributor Demo Guide for complete information and instructions on how to properly coach your new business partner, your Hostess.

Booking from Conventions, Expos, Group Events, & Street Fairs A great place to possibly touch hundreds of people at one period of time is at large group events that draw huge crowds. Such places might be unusual venues, but there are plenty of women. Craft fairs, hair styling shows, women’s expo, symposiums, and conventions draw large crowds. Community street fairs, charity events, holiday shows and boutiques, and fundraisers could draw dozens to hundreds of potential new customers. These are wonderful places to purchase booth space and acquire leads. The goals at any booth type event are these: »» Spend no longer than 5 or so minutes with each person »» Close the Sale »» Book a future SeneBlends or Glamour Demo »» Offer the SeneGence Choice! Here are some guidelines you will want to heed in order to ensure a successful outcome from scheduling such venues: Only book those venues in your area. A good majority of attendees will live within driving distance of the event. That means because you may have time to demonstrate our long lasting lip color, LipSense, you may book a follow-up appointment with each to demonstrate the entire collection of SenseCosmetics™ and SeneDerm Skin Care products. You might say to the customer: “I will demonstrate one of our products today and you may take it home with you. However, due to time constraints, I cannot demonstrate to you all of the other wonderful long lasting items and skin care that support it today. I will book a private appointment for a time that is more convenient for the two of us to show you the complete collection.” Let them try their color selection. Repeat your offer. Promise to call them at the number they record on the tracking ticket or book the appointment right then. Later, when you call to confirm the appointment, extend to them the opportunity to invite their friends and family they’ve already told all about it! Offer to book a demonstration for them at their place of business as well. You can imagine the opportunities that await you using this approach at all of your local events. Booking is a state of consciousness for you. It is about the image you portray to the potential customer, as well. If you have a booth at an event, make sure it looks professional, extremely clean, and well organized. A cosmetic product conjures in the minds of consumers an image of absolute cleanliness and beauty. Order from the company appropriate posters and supplies for your displays and table tops. Wear SeneGence logo wear at your demos. Be confident of your appearance, your clothing, your nails, and your hair. Always wear a “SeneSmile”.

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Referrals One basic rule you must remember is to ask referrals at all times. “Who do you know would love this product?” Ask men, ask satisfied customers, ask those who do not purchase products at the time of the demonstration. They all know someone you do not.

Booking Online, Special Events and Seasonal Events, Open Houses, & Trunk Shows Please refer to the SeneGence Distributor Demo Guide for ideas on how to follow up to maximize any future reorder, booking, and sponsoring opportunities.

The Tentative Booking Approach Carry a datebook with you at all times. This enables you to actually know your schedule and book an appointment on the spot. If people you are attempting to book do not have their appointment schedules with them, use the tentative booking approach. Simply ask them: “What generally works best for you in your schedule, the beginning of the week or the end of the week?” Then determine: “What time of day is usually best for you, morning or evening?” Once you determine the general parameters of their schedule, book a tentative appointment with the understanding that you can reschedule if they find that time does not work for them. Book appointments for a demo in as short a window of time as possible from the day someone shows interest in the product. It is best to book a date for the week that you are in. The further out you book appointments, the more likely they may cancel or reschedule. The key to a successful SeneGence business is holding numerous selling and sponsoring appointments each week. Have your date book filled with confirmed appointments and tentative appointments consistently.

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IV. DEMOING (SELLING THE PRODUCT) SeneGence Glamour Demonstration DVD The SeneGence Glamour Demo DVD is recommended viewing for all Distributors, especially when viewing a demonstration with your Sponsor is not geographically possible. The information in this DVD is extremely valuable in guiding you through an actual product demonstration. This video also includes information on: »» What supplies you need when demonstrating the products »» Writing up a sale, booking future appointments »» Planting the seeds for sponsoring new Distributors

3 Learning Styles Address different learning styles and increase sales and sponsoring. There are generally 3 Basic Learning Styles: 1. VISUAL – Learns best through what they See 2. VERBAL – Learns best from what they Hear 3. KINESTHETIC – Learns best by Doing Visual learners are the most common type of learner. Most classroom teachers teach to the visual learner. Verbal and Kinesthetic learners may fall behind, or struggle to understand what is presented to them. Some will adapt and strengthen their visual learning skills, most will not. The Kinesthetic learner is in the minority. This learner thrives on self-involvement. Tactile experiences are a must for this learner. Identify your guests primary learning style. Here are some cues to help you determine someone’s primary learning style: The Visual learner may say, “I see what you mean”, “How long before I see a change in my skin?” The visual learner likes to follow along in the Beauty Book and look at everything you do. They learn even more by watching the SeneGence Company History DVD. The Verbal learner may say, “I have always heard…”, or, “Say that again please.” The Verbal learner may ask more questions and internalize the answers you give in response to their questions. They learn through ‘story telling’. The Kinesthetic learner may say, “Can you show me how to…”, or, “What would happen if…”, or “Can I see that?” (Meaning; let me touch it). The kinesthetic learner is a ‘doer’ and may take notes, flip back and forth in the Beauty Book, or preferably, play with the products in front of them. They like to touch, smell and pass the products around.

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The SeneGence Beauty Book and presentation as outlined in the SeneGence Glamour Demo DVD trains to teach to all 3 primary learning styles. If people learn of and know how to use the products, they are more likely to buy them. Here are some tips on how to teach to all 3 styles at once: Visual: Use the SeneGence Beauty Book from the beginning of the demo presentation so guests may follow along. Use a placemat with product information on it or the SeneBlends Customer Profile. Circling items on the Wish List during your presentation/demo will be effective with this customer. Verbal: Show the Company History DVD at the beginning of the demonstration, as they like stories – not necessarily the visual part; they really like the dialogue. Get down on their level and speak directly to them. Break information into small bits, and then summarize verbally at the end. Ask them questions and answer their questions. Kinesthetic: Place all products directly in front of this customer. Use a LipSense Caddy or GDK case to hold products used. This customer will want to pick things up, smell them, touch them and may repeat this several times with each product. You may interest them in products you did not mention simply by placing testers within their reach and inviting them to explore the products. It is important to let this customer apply the products during a one-on-one demo. After you apply a product on one side of their face, let them repeat the process on the other.

Demoing for Potential New Distributors and Customers A Demo worth holding is a demo worth coaching. Proper Hostess Coaching will ensure a fun and efficient, smooth and profitable demo for both you and your Hostess. Refer to the SeneGence Distributor Demo Guide for complete information and instructions on how to properly coach your new business partner, your Hostess. Hostess Paks can be found on the on-line Supply Order Form in the Distributor Back Office.

Book to Build with BSP Demonstration Step Two of Book to Build w/BSP (Basic Sponsoring Principles) is Demo. Basic Sponsoring Principles: 1. Book 2. Demo 3. Direct

Conducting the Book to Build w/BSP Demonstration A Demo is broken into three easy and clear steps: 1. The Introduction 2. The Demonstration of products 3. The Close Refer to the SeneGence Distributor Demo Guide for more information.

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The premise upon which Book to Build w/BSP demonstrations are conducted is the SeneGence Choice; to offer each guest who tries the opportunity to choose between the two choices at the close of the demonstration: to become a SeneGence Distributor or become a SeneGence Customer.

Good Distributor Practice #1: Extend the SeneGence Promise Once all guests have chosen a lip color and are seated, prior to turning your attention to the SeneGence Beauty Book announce “Ladies, SeneGence makes a SeneGence promise to each of you. You have two Choices, once having learned of the products, company, and opportunity each of you may choose to become a SeneGence Distributor and purchase the products wholesale directly from the company or become a SeneGence Customer and pay retail from me for the product– either choice, we both win.”

Benefits of Distributor Practice #1: For the Guests: For the first time, they hear that this event may be more than they had first thought. This demo just may have introduced to them an opportunity, another choice, a way to fix a problem, the answer to their searching, something they were looking for. Those who are interested will listen with another ear. “What is this company really about? What does the company stand for? How do they do business? Is this difficult to learn? Do women really buy these products? What makes the products so special? How long does it take? Do I have to be a sales person? Is she a sales person? Will I be successful at this?” For the Distributor: Sponsoring and building a Downline becomes a natural and expected result of demonstrations. Because she is simply delivering the SeneGence Choice, she has set the stage and given others the opportunity to contemplate becoming a Distributor throughout the demonstration. Because each guest may make their own choices, Distributor performance pressure to build Downline Distributors is eliminated. Offering the SeneGence Choice will capture a greater number of those guests looking for an opportunity.

Good Distributor Practice #2 - Always Use a SeneGence Beauty Book during the Demonstration Regardless of how well trained or knowledgeable the Distributor, the SeneGence Beauty Book will increase sales during the demonstration and will help to sponsor new Distributors. The same applies to the SeneBlends Beauty Book. Potential Distributors/Customers learn from and internalize information through a combined variety of methods. The SeneGence Beauty Book allows those who learn through visual pictures (seeing) and through reading the page descriptors (reading) an opportunity to internalize the information. Their education is enhanced by the Distributor through their verbal dialogue (hearing) and by presenting the sample products during the demonstration (feel and smell).

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Benefits of Distributor Practice # 2: For the Customer: Immediate Sales Income at each demonstration is enhanced with the SeneGence Beauty Book because it: »» Outlines a common sense step-by-step approach to using a simple but revolutionary new skin care and color technology. »» Easily explains how and why the products work. »» Organizes the way in which every user applies the technologies for daytime and nighttime use. »» Answers questions through product descriptions required for the needs of the varied skin types and their solutions. »» Eliminates the possibilities of not reviewing for the potential customer the entire »» SeneDerm and SenseCosmetics product lines from which they may choose. »» Leads the potential customer through the product set options, earning options, Distributor options and purchase options. Reorder income of customers from SeneGence Beauty Book because it:

each

demonstration is

enhanced

with

the

»» Reinforces customer education. Customers who understand the features and benefits of their products are more committed to a regimen, therefore deriving the desired results. »» Satisfied customers are very likely to expand their product line usage as budget allows and new products are launched. (Not to mention, they are a great source for referrals.) »» Offers to interested guest additional Glamour instruction opportunities through the SeneBlends program for additional booking opportunities. Sponsoring of new Distributors from demonstrations is enhanced using the SeneGence Beauty Book because it: »» Makes the presenting Distributor’s presentation of a demonstration seem relatively simple. It is clear to all attendees the presenting Distributor is following the guide. »» Gives every potential Distributor an opportunity to learn about the presenting Distributor who may become their sponsor and SeneGence core values. »» Helps to eliminate anxieties a potential Distributor may feel regarding their personal inexperience and lack of skill in glamour application and product knowledge, sales and sponsoring, and how-to fears. For the Distributor: The SeneGence Beauty Book provides a very professional, well organized, informative and educational presentation even the very newest of Distributors may follow and understand with little or no additional training. Following the SeneGence Beauty Book will maximize earning potentials while New Distributors begin their training. Teaching New Distributors to use the SeneGence Beauty Book makes it simple to teach sales, booking, marketing, and sponsoring techniques as a standard business practice at each demonstration. Growing all three demonstration earning opportunities becomes a natural extension of the demonstration.

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Good Distributor Practice #3 – Use the SeneBlends Customer Profile as a Placemat, a Booking Tool, and Customer Profile Tracking System The SeneBlends Customer Profile Sheet is a versatile and simple customer tracking tool designed to learn more about your customers, act as an interactive thought provoking product sales tool to perpetuate sales, serves as a natural process that leads to booking additional SeneBlends follow up demonstrations, and helps to organize customer reorder records for product and purchase history and the corresponding sales tickets for each customer. It can be found in the Distributor Back Office>SeneBlends or in this manual under Forms. The SeneBlends Customer Profile used as a placemat is an inexpensive, multi-functional customer setting placemat. Place a SeneBlends Customer Profile, a SeneGence mirror, a pen, a Customer Purchase receipt, and a SeneGence Beauty Book at each Potential Distributor/Customer place setting. When making opening statements and while flipping through the on the SeneBlends page state:

SeneGence Beauty Book;

“We SeneGence Distributors are the only distributors in the world who sell SeneCosmetics and SeneDerm technologies; the combined technologies of Long Lasting color and a 24- hour Anti-Aging Skincare System. SeneGence Distributors perform a service to others and feel proud of our independent businesses because our products really work and our customers love the way their skin looks. Each of you has in front of you a SeneBlends Customer Profile. Please use the pen to complete the profile. This provides me vital information about you I will need later to best help create for each of you, a signature glamour look of your very own. I’ll tell you more about that later.”

Benefits of Distributor Practice #3 For Customers: Completing the SeneBlends Customer Profile helps to build anticipation about the information they will learn throughout the demonstration. The Profile gives the Distributor a tool in which to make the demonstration an interaction with Potential Distributor/Customers. Potential Distributor/ Customers learn that the Distributor is interested in their personal needs. It plants the seed and also establishes a ‘need to know and experience more’ about a SeneBlends demonstration (one-on-one glamour make over) opportunity for the Potential Distributor/Customer. For Distributors: The SeneBlends Customer Profile prompts the Distributor to elicit from Potential Distributor/Customers pertinent information about each guest that may in turn be used by the Distributor for a variety of follow up contacts with the customer. The mire fact that the profile is provided to Potential Distributor/Customers and a simple explanation of the purpose of the Profile will help to increase the number of follow up SeneBlends demos scheduled with the guests after the Glamour Demonstration has been completed. Additionally, the Profile helps Distributors track Potential Distributor/Customer SenseCosmetics products, is used as a reference tool during follow up phone calls, and is filed in a note book in an alphabetical order for Potential Distributor/Customer history tracking. The Profile makes record keeping simple by placing corresponding customer sales tickets behind the Profile of same for each customer reorder purchase.

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Good Distributor Practice #4 – Use the SeneGence Beauty Books as a Text Book Guest should each have placed upon their placemat, a SeneGence Beauty Book. Instruct guests to follow along the pages of the Beauty Book as you proceed through the demonstration. The pages of the Beauty Book make the presentation more of an interactive experience for the guests. The Distributor (teacher) uses the SeneGence Beauty Book to teach the guests the contents of the presentation while the guests (student) follow along by turning the pages of the Beauty Book. The Beauty Book supports increased earning opportunities for individual and set product sales, contains pictures of Field Leaders who may be used to help inspire potential Distributors, and reviews the SeneGence Choices. The Beauty Book is yet another tool that reinforces the educational process of each guest.

Benefits of Distributor Practice #4: For the Customer: The Beauty Book offers guests a tool to touch and hold, that better allows a guest to read the information presented during the Demonstration and a publication to review in the privacy of their own home. Customers will refer to the Beauty Book for instructions and other product selection options for future purchases. For the Distributor: The Beauty Book is sent home with each guest. You never know where it may lead. Learn the stories of the Field Leaders pictured and talk about the leaders throughout the presentation. Their stories may help you ignite and inspire the possibilities of a SeneGence opportunity for one of your new potential Distributors.

Good Distributor Practice #5: Educate the Guests as Both Customers and Distributors The SeneGence Beauty Book is designed to help a Distributor educate the guests who attend the demonstration. From one page to the next, the SeneGence Beauty Book describes the what, why and how of the products, the company and company philosophies, and the Distributor career opportunity. The SeneGence Beauty Book takes a Distributor through the entire demonstration from start to finish up through the final sale of products, booking additional demos, and allowing each guest to make their choices to be a Customer or a Distributor. A Distributor should flip through each of the pages of the SeneGence Beauty Book, presenting the information to the guests as if they were talking to a group of potential Distributors; as if they were a part of the Distributor base doing the action. For more detailed instruction and scripts refer to the SeneGence Distributor Demo Guide.

Benefits of Distributor Practice #5: For the Guests: Guests begin to visualize themselves as a Distributor; they become aware that the majority of information they need to know is contained within the SeneGence Beauty Book or SeneBlends Beauty Book; or they may know someone they believe would like this type of opportunity. Some of the attendees will begin to identify with the Distributor and will be inspired by her story. Today’s smart consumers want to know the who, what, why, how’s, and ‘what are the benefits for them?’ before they invest in a product or opportunity.

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For the Distributor: The Distributor gives every guest an opportunity to begin processing and internalizing the information as a career opportunity. As she completes each page of the introduction portion of the demo she is communicating a complete and accurate picture of what the products are and how they are sold, how and why the company has grown, and what type of an organization they may join. The Distributor may rest assured she has covered each one of the critical points needed to give potential Distributors enough information to appropriately make a decision.

Good Distributor Practice #6: Learn about the Guests SeneGence is ‘high touch’ with ‘high technologies’. High touch means building relationships with both customers and Downline Distributors. You need to get to know each of your guests. Their lifestyles, work situations, family/children issues, etc. The better you get to know your guests as you progress through the demonstration, the more information you will gain that may help you encourage them to become a distributor. You are usually the only one who already understands the opportunities that lie ahead for the Potential Distributor/Customer. The majority of guests do not understand they may have a built in clientele/associates that will contribute to their earning opportunities unless you educate them.

Benefits of Distributor Practice #6: For the Guests: Guests appreciate the fact you are interested in them. If they believe you are interested in them as an individual, they are more willing to receive the information and advice you deliver. For the Distributor: This makes each and every demonstration fun and different. Discover those guests who work with women, are involved in women’s organizations, and who do volunteer work. Who there at the demo loves to stay busy, is very social, is searching for something more? By learning about their lives, you may easily point out to each and every guest how they too make take advantage of becoming a SeneGence Distributor and how easy it would be to fit this opportunity into their existing schedules and situations.

Good Distributor Practice #7: Reinforce Choice Option Opportunities As you learn of each guest, constantly reinforce the individual and unique opportunities they may already have due to lifestyles to choose to become a distributor. For example: A guest states that she is a high school teacher. The distributor should point out to the guests the high school teachers advantages; “Oh My Gosh! You need to choose to become a Distributor! You have a built in customer base at your work! How many of the teachers are women? Don’t you think they would just love this product?” Ask key questions; learn more of their needs and desires. Most people need to be told what to do to help fulfill their needs and desires. »» “What is your career?” (85% of the work force does not enjoy what they do every day to earn a living!)

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»» “Do you work around other women?” (You need to become a Distributor so that you can sell these products to them.) »» “Would you like to earn additional income?” (You may begin a very part- time business after hours.) »» “You seem like the type who wants it all. How would you like to be your own boss within an opportunity with no glass ceiling?”

Benefits of Distributor Practice #7: For the Guests: The Distributor helps to build the confidence of potential Distributors. Often the other guests will chime in and begin to discuss who should become Distributors and why. Sometimes several join together. They convince each other of the reasons each one of them should be come Distributors. Many times, the quests will help overcome the objections the potential Distributors may state as concerns. For the Distributor: Distributors have brilliantly opened the door to possibilities for others… without being pushy. Simply give good direction and advice. It is now up to them to make their own choices. Isn’t this fun?

Good Distributor Practice #8: Clearly and Distinctly Ask for the Choice The demonstration portion of the presentation has been completed only after presenting Choice Options, Set Options, Purchase Options, ‘Partner for Profit’ possibilities, and finally by stating, “The Choice is yours” as it appears in the SeneGence Beauty Book. Explain Choices. Explore the benefits of a career with SeneGence that may suit their needs and desires. Ask: »» “What would a career of your choice look like?” »» “If you could live any lifestyle what would it look like?” »» “Did you notice I simply followed the Demo Guide? “ »» “Can you learn to follow the Demo Guide as I did? “ »» “Could you learn to teach others to follow the Demo Guide?” Follow with: “Great! Let’s get you started.” Answer all of their questions as well as you can. »» Their questions will often indicate their concerns or may be a reflection of their insecurities. »» Most people will need to know that you, the experienced Distributor, believe in them and their abilities to succeed. Be honest. »» Try to eliminate their fears and offer support. Take the discussion as far and offer as much detail each person desires based upon their interest and your mutual agreement. »» Let them know that as the Upline, you are there to help guide and train them. Once the Distributor has answered all of their questions, the Distributor allows each guest to make their own choices. The Distributor concludes the demonstration by asking each

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Guest: “Have you chosen to become a SeneGence Customer or a SeneGence Distributor?” Wait for response from each one of the guests.

Benefits of Distributor Practice #8: For the Guests: The Guests have a distinct and clear opportunity to process new information from the learning phase of the demonstration and transition into a more relaxed question and answer discussion period. They refocused their energy from ‘listening and learning’ to exploring ‘Choices’ based upon needs and desires through friendly and fun discussions with the Distributor and the other guests. The Distributor makes all guests feel comfortable by making clear to all that the Distributor is there to educate and guide them through the Choice Options. For the Distributor: The Distributor may rest assure each guest was well educated with true and accurate information. The Distributor conducted a demonstration that maximized all earning opportunity potentials. From this point forth, the Distributor simply ‘Directs’.

Tools for Book to Build w/BSP Demonstrations The following SeneGence Distributor support marketing tools are necessary to maximize the Book to Build business practice strategies: 1. SeneGence Beauty Book 2. SeneCeutical or Company History DVD 3. SeneGence Opportunity and Distributor Compensation Plan Video 4. SeneBlends Customer Profiles 5. Customer Purchase Receipts 6. Sponsoring Packet (Company information/Distributor Agreements/SeneScenes Newsletter or Magazines) 7. Hostess Packets 8. Distributor Date Book

Tips for Book to Build w/BSP Demonstrations From the moment you enter the home/office for a demo, a Potential New Distributor watches you present the entire process of a demonstration. If it looks too complicated for them, it makes his/her decision all that more difficult. »» Make it look easy. Don’t move in and stay for hours – Have prepared an easy table demonstration set up – Inventory should be compact and organized. Cleanup should be simple and quick.

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»» Make it simple. Read through the SeneGence Beauty Book. They will see how simple the demonstration is to conduct. Have guests follow along with Beauty Books. Do not use extra unnecessary or expensive ‘doo-dads’ to decorate table as it is simply too much information for the brain to process. »» Make it a sales and sponsoring event. As you read through the SeneCeutical Demonstration Guide point out the features and benefits as though you are conducting a Sponsoring event. Bring several Sponsoring Paks. There may be a possible sign-up at a demo (always be prepared). A recruiting packet should have information on the compensation program and cost to sign up. Include a Distributor Application, Distributor Compensation Plan, Business Opportunity Video, Million Dollar Lip Story (from Media Kit), Product Information, and FAQs. »» Make it profitable. Give choices without pressure to make sales – Always carry plenty of inventories. »» Make it continuous. Book additional bookings for you or Launch Demos for the new Distributors. Bring 10-20 Hostess Packets to the demo to pass out (this can include sales tickets, a Beauty Book, a SeneDerm Brochure and FAQs). »» Make it a learning experience for all. Educate all about products and learn about each guest by asking questions. You may have one or more additional potential new Distributors at any one demonstration. »» Make guests want to book a demo of their own. Talk about the gift with purchase program when showing the wonderful SeneGence products. »» Make it refreshing but not opulent. Refreshments can be served after the demo. The goal is to make it easy and affordable to have a get-together.

Closing the Demo by Directing The number one method used to maximize sales and sponsoring is to ASK for the ‘Choice’. Direct each guest based upon the Choice made that is best for each. If we forget to do this guests are left with little instruction and frankly just do not know what their options are and what to do next. Distributors must “DIRECT”. Detailed instructions on how to solicit the Choice of each guests and the DIRECTION you give based upon the Choice can be found in the SeneGence Distributor Demo Guide.

Hostess Appreciation Program In order to have successful sales at demos or shows and to promote future bookings, it is important to motivate and reward your Hostess based on outside orders, sales, and bookings that occur from their demonstration. This program can improve sales, sponsoring, and future bookings at your in-home or in-office product demonstrations. Follow this program to guide your Hostess in providing a successful demonstration as their partner as well as making it a FUN event for all involved! The Hostess Appreciation Program can be found in the SeneGence Beauty Book and should be presented in sequential order as found in the Beauty Book. When using this program please add Sponsoring Information, Beauty Book, and Sales Tickets to maximize the end results of the program.

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Hostess Benefits: Sales up to $300 USD

Hostess receives 10% off product order

Sales from $301 to $600 USD

Hostess receives 20% off product order

Sales from $601 USD and over

Hostess receives 30% off product order

We suggest giving your hostess an additional 5% per each SeneBlends Booking as an additional way to offer product discount.

Sponsoring Seeds Let the Hostess see the opportunity side of this business. As you are Hostess Coaching, plant the seed of the potential of them becoming a Distributor. Let the Hostess understand the income profits and future revenue stream of the re-orders of the items that may be sold at her demonstration.

SeneGift SeneGence created a hostess program that can be used as Hostess gifts offered to Distributors (to gift to Hostesses) at a greatly reduced wholesale price to help Distributors promote sales and bookings and demonstrate hostess and customer appreciation.

SeneGift Distributor Customer Follow Up and Contact The Distributor will be notified via e-mail that a SeneGift has been sent and to whom it has been sent. Within this notification, Customers will be offered additional suggestions on behalf of the Distributor for: »» Sales »» Booking »» Sponsoring »» “Partner for Profits” opportunities. It is then up to the Distributor to follow up. Distributors may elect to participate in any campaign. The contents of the SeneGift campaign will be posted prior to the first of the month in which the campaign will run in the Distributor back office under Hostess Program “SeneGift” Campaigns. »» Product Information »» Paperwork »» Any Promotional Offer »» Product/Gift »» Date Sent

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SeneDerm Collections and Sets Makes Good Dollars and Sense Ending the product demonstration phase of a demo before heading into the “Directing” phase of the demo with the introduction of the SeneDerm and SenseCosmetics Collections and Sets as outlined in the SeneGence Beauty Book makes it easier for Customer to make product choices by better understanding the intent and purpose of the sets within the product line. As Customers purchase in Collections and Sets satisfaction will increase as they are using products as intended Since almost the beginning of time, sellers have experimented with varied methods of sales to maximize their product sales and increase their product visibility to their customers. Through the years, sellers have determined that a number of combined factors have proven successful in achieving increased sales. Because individually each of these factors may appeal to a certain segment of their customers, then it follows that the MORE OF THESE FACTORS  THAT ARE COMBINED  AND OFFERED by the seller,  a greater  percentage of customers is attracted and enticed to buy the goods offered.  Sales strategies that include the following components tend to be very successful and are well received by consumers: »» Sets and Collection should consist of brand named merchandise that the consumer has tried and trusts the quality of the brand and has found the product performs as it promised. »» Once the brand name has been established, such as LipSense and SeneDerm, and has been found to be reliable and trustworthy, use of the brand name to other categories of cosmetic products is a natural and logical step. »» Complete Customer Satisfaction is vital. The consumer must be confident that if any of the company’s products does not meet the reasonable expectations of the customer based upon its claims, they will receive a refund for the new product. (SeneGence Distributors exchange or refund the customer’s purchase price. SeneGence will then exchange that returned customer product for new like-merchandise for the Distributor.) »» Once the customer is well satisfied with the quality of the new products(s) and understands that an ongoing continuation of buying the products is apparent (in other words – the product is easily accessible to reorder or comes to them automatically), economy, convenience and savings then become very important so as to fit into the consumer’s budget. “Multiple-Item Collections” become very important because they fulfill many purposes: »» They offer the consumer natural extensions of our brand name which consumers have learned to trust of which these products may be formulated and intended to be USED TOGETHER  to achieve maximum benefits. (e.g., SeneDerm SkinCare product line – in most cases the more items used the better the results due to ‘layering’) »» The multiple-Item Collections provide needed exposure showing customers more complete product lines which the customers may not know are available.  Each of the individual components of the Collections offers the  Distributor a new opportunity for repeat reorder sales in the future, either in the collection format or as individual reorder items. »» The collections are offered to the consumer at special reduced pricing to reflect the economy and savings the consumer expects when making a larger purchase commitment. »» The collections meet the criteria of being very worthwhile GIFT SUGGESTIONS for consumer’s family/friends suggesting additional marketing options and support from satisfied customers. »» The selling by the Distributor to the customer of the Collection may generate higher sales and dollar profit with less time expenditure on the part of the Distributor because of the collection cost- savings offered to the customer.

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Communicating the price is key. There have been extensive independent studies conducted on the importance of communicating the price to the consumer.  Merchants are continually amazed at the drastic improvement and increase in sales achieved simply by clearly COMMUNICATING THE PRICE.  Customers today are bombarded with countless figures, numbers and things they try to remember.  Frequently, they may appear to be paying attention, but their minds may be hundreds of miles away.  Having a neat printed sign is a VERY IMPORTANT TOOL to making the sale. In this way, you are verbally telling them the price and reinforcing it with a VISUAL sign.  In some studies, SIGNS increased sales by nearly 50 %.  We recommend displaying the products in collection sets along with printed signs when displaying products at a demo of any kind.

SeneBlends Beauty Demonstration A SeneBlends Beauty Demo is described as a complete glamour makeover usually held with only one or two guests and a Distributor. Usually, the Distributor met the guest at a previous Glamour Demo; and this particular appointment was booked from the previous demo with the person who desired additional one-on-one instruction with color, glamour, and application detail. Please refer to the SeneGence Distributor Glamour Demo Guide for a thorough description of how to conduct a SeneBlends Demo and how to use the tools designed for the Distributor to maximize sales and increase customer retention and loyalty.

SeneBlends Beauty Guide The SeneBlends Beauty Guide is a beautifully designed glamour training manual including full colored ‘how to’ SeneBlends silhouettes for application and glamour shade instructions. It is a perfect gift for the Make-up Queen, girlfriends and family, a gift with purchase, a booking tool, Distributor and Customer training tool, and a fun an interactive workbook all in one. Using the SeneBlends Beauty Guide as an instructional manual during a SeneBlends Demo or a Distributor training workshop will help a Distributor or Upline Distributor: »» Use as a training tool for both Customers and new Distributors »» Personalize customer service and glamour instruction for each guest and new Distributor »» Help upsell SeneDerm and SenseCosmetics to Customers. »» Lead to additional Customers and Distributors when used as an incentive tool in multiple ways to increase goodwill, sales and sponsoring. The SeneBlends Beauty Guide has been developed to play a key role in helping to build the confidence of using SeneDerm anti-aging skincare and patented long lasting color technologies of SenseCosmetics for both Customers and Distributors set in a fun and informative interactive glamour experience. They will gain confidence in their understanding of how and why to use various skin care formulations, blend colors, customize shades, placement and application techniques, and learn of color combining and balancing theories. And, within the pages lays lots of fun with blank templates to be used for as practice worksheets for customizing looks and shades to design shading for face shapes, blush, shadow, eyeliner, lips, and brows.

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Demoing at Conventions, Expos, Group Events, & Street Fairs High traffic areas can generate a lot of business quickly as the amount of individuals streaming by a table or booth could be limitless within a short period of time. The key is to demonstrate LipSense and make the sale then gather information to book the individual for a SeneBlends appointment to be held at a later date. That way you need spend only five minutes with each individual and create a large number of future demoing opportunities that could turn into Glamour Demos, meeting their friends and relatives that open a new market.

Conventions, Expos, Group Events, & Street Fairs Dialogue Keep it quick and simple: (Wow) Review 100% satisfaction guarantee – no risk to purchase!! (Demo) 1. Select a shade of LipSense; remove old lip color and proceed to apply LipSense and LipSense Gloss. “If you would like to try a highlighter, this would be a great time to see how we layer to mix and match colors for your signature LipSense color. We recommend 3 coats of color for best durability. Then I will give you a dab of our wonderful moisture LipSense Gloss that you apply over the color. After the moisture gloss application you can “press” your lips together like you have done with lipstick.” 2. Ask if guest likes a “wet” (glossy”) or a “frosty” (pearl) look. Place a dab of gloss on a finger, applying gloss to lips and encourage “pressing” of lips together as this helps to cure the color and will give a moisturized feeling. “Now that you have applied your moisture gloss, doesn’t that feel GREAT??? LipSense Gloss has a very creamy, moisturizing texture. Now, kiss the back of your hand and show the ladies standing behind you....as you all can see, there is no color transfer!” Emphasize the importance of re-applying LipSense Gloss throughout the day as lips are probably dehydrated. Suggest an additional gloss just to keep in purse. Wear the LipSense Gloss over night. 3. Explain removal process - Ooops! Remover 4. Explain contents of LipSense set – LipSense color(s), LipSense Gloss, Ooops! Remover, instruction sheet, and business card etc.

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(Direct) Ask for the Choice - first book future business as it will become a Hostess demo or a Launch demo for a New Distributor. Set a tentative date: “We have a full line of cosmetics with the same long-lasting color technology. The lip color is actually our LEAST performance driven product in the line; a SeneBlends makeover is a must! Let’s book an individual appointment for a time that is convenient for you so you can try the rest of the products, and/or invite some friends to a home demonstration.” State - you will be following up to see how she is doing with her LipSense lip color. At this point you can tell her: “Everyone who tries our products has a choice…. to become a SeneGence Customer and pay retail or a SeneGence Distributor and pay wholesale; which would you like?” Or “Would you like your LipSense set with or without your highlighter today and pay retail as a customer or wholesale as a Distributor? If interest is expressed in distributorship sign her up then and there on the spot or provide her with a potential distributor packet and set a time to get together in the next 48 hours to discuss her new career potential further. This packet might include such things as the compensation plan, FAQ sheet, distributor application and agreement, contest info, etc. Thank her for her purchase! Remind her you will be contacting her in the next couple of days to see how she is doing.

Additional Tips Not everyone is prepared to make a purchase or sponsoring decision on-the-spot. Here are some additional tips that may help to increase results. If a hesitant buyer says she wants to “see” if she likes it or she wants to think about it, review our 100% satisfaction guarantee. Tell her it would be a good idea to get her color now, as we may be out of her particular selection(s) towards the end of the day or right after the show. For price point issues – explain the VALUE of the purchase… »» One LipSense color used every day will last for at least 4 months. »» The more colors you use the longer they will last. »» Shelf life of the product is 3 years once opened. »» Colors are very versatile – can make 6-8 shades with just two colors, depending on how you wear/layer them. Every color adds many new possibilities! »» No need to continue to buy lip conditioning products like wax chapsticks as they simply dry out lips »» 100% guarantee »» Your customer service comes with the purchase!

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Conventions, Expos, Group Events, & Street Fairs Check list Here is a list of supplies needed for high traffic area demos: ____ Tester Kit

____ Potential Distributor Paks

____

____ Hostess Paks

LipSense Sets already packed with Ooops! Remover, LipSense Gloss, instruction sheet, ingredient list, & business card

____ Inventory of LipSense & SeneDerm products ____

Skincare sample size sets – pre-packed with instructions and business cards; Climate Control tubes for select clients

____ Partner for Profit Paks ____ Acrylic Stands ____ Stapler ____ Banner ____ String

____ LipSense Applicators

____ Scissors

____ Liner applicators

____ Money holder

____ Other glamour product applicators

____ Change

____ Cotton pads

____ Mirrors

____ Witch Hazel

____ Small trash cans

____ Water

____ Calendar for bookings!!

____ Baby oil

____ Booking sheet

____ Alcohol Swabs

____ Tissues

____ Customer Purchase Receipts

____

____ Stickers with your contact information

____ Clip boards

____ Business Cards

____ Pens

____ Beauty Books signed with your name and Distributor ID#

____ Calculator

Small bags (lip bags or small shopping bags)

____ Any gift(s) with purchase items

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Follow Up After a Demo Don’t forget make a care call 48 hours after your demo/show to make sure they are using their products correctly and that they are a happy customer. This is also a great time to review their Wish List for other items that they did not purchase and upsell or once again offer the SeneGence Choice or at the very least offer another booking option. Please refer to the SeneGence Distributor Demo Guide for ideas on how to follow up to maximize any future reorder, booking, and sponsoring opportunities.

Distributor Demo Referral Fees From time to time (and more often for fabulous ‘Bookers’) a Distributor may not be able to hold every demo booked. For example: A Distributor overbooked or book two appointments at one time that have confirmed are holding. In the event that this happens it is best to ‘assign’ the booking to a Downline Distributor instead of ruining a relationship between a Distributor and a Customer (and her guests) as a result of canceling a demo. In this and similar cases here are suggested guidelines to follow on how to fairly handle these situations: »» The ‘Over Booked Distributor’ should give the potentially ‘best demo’ to her Downline. Otherwise, over time Downline Distributors will not be willing to help out in the future. »» The ‘Gifted Distributor’ should pay to the ‘Over Booked Distributor’ a 10% of demo sales fee for the booking as a ‘Thank you’ for the business. The Customers of the demo and any new Distributors sponsored at the demo belongs to the ‘Gifted Distributor’. Here is another example where a referral fee would be appropriate: Often a Distributor will meet an interested party in passing, like at an airport, a retreat or convention, or a party. And the two do not live near one another. The Distributor may contact another local Distributor who lives near the party and give the lead to the nearby Distributor. In this and similar cases here are suggested guidelines to follow on how to fairly handle these situations: »» The ‘Distributor’ should give the referral to a local Distributor »» In the event the Local Distributor books a demo with the lead, the ‘Local Distributor’ should pay a 10% of demo sales fee for the lead as a ‘Thank you’ for the business. The Customers of the demo and any new Distributors sponsored at the demo belongs to the ‘Local Distributor’.

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V. DIRECT; AFTER THE SENEGENCE CHOICE CUSTOMER OR DISTRIBUTOR? Direct A Definition: To guide or give instruction; to move, turn, or point a person or thing toward a place, object, a way, or goal; to plan the action and effects of and to supervise and instruct in the carrying out of such a plan; to give direction. Step Three of Book to Build w/BSP is to Direct. The Distributor ‘Directs’ the guests of a demonstration with appropriate instructions or ‘Directions’. Distributors Direct Guests through their options based upon their individual choices to become SeneGence Distributors or to become SeneGence Customers at the close of a Glamour demonstration. The Distributor reviews with each Guest their options to: »» Purchase Products »» Purchase Products and Become a Distributor »» Host a Glamour Demo »» Book a SeneBlends Demo »» Partner Let’s review the previous “Book to Build” w/BSP steps that have lead both the Distributor and New Potential Distributor/Customers to Step Three Direct; Basic Sponsoring Principles: 1. Book - Step One of Book to Build w/BSP is to Book. The Distributor booked a New Potential Distributor/Customer using Book to Build w/BSP business practice strategies based upon the ‘SeneGence Promise’ Choice Offers. 2. Demo - Step Two of Book to Build w/BSP is to Demo. The Distributor conducted a demonstration with a New Potential Distributor/Customer using Book to Build w/BSP business practice strategies based upon the ‘SeneGence Promise’ Choice Offers.

Basic Sponsoring Principles: 3. Direct Step Three of Book to Build wBSP is to ‘Direct”. The Distributor simply Directs each of the guests attending the demonstration, telling each all of the options available to them for the choices and the ‘SeneGence Promise’ that bests helps each guest achieve the desired results.

Step Three of BSP – Direct now begins by asking each guest; “Which choice have you made? (Good Distributor Practices #9 through #13 are included in Step Three of Book to Build w/BSP – ‘Direct’.)

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Good Distributor Practice #9: Direct According to Guest Choices Would you like to be a SeneGence Customer or a SeneGence Distributor?” Wait for each to state their ‘initial’ intention (it often changes during the follow up phone call portion of the process). Either way, the ‘wrapping-it-up’ process is very much the same. The differences in response are bolded in the graph below. Based upon their Choice proceed through a mental check list such as the following: Customer Distributor Can’t Make a Decision Ask Which Products they taking home today.

Ask Which Products they taking home today.

Ask Which Products they taking home today.

Complete Customer Purchase Receipt

Payment: Cash, Check, Charge, Partner for Profit, or Replace Items after placing Product Order from Company?

Complete Customer Purchase Receipt

Payment: Cash, Check, Charge, or Partner for Profit?

Book Launch Demo Date

Payment: Cash, Check, Charge, or Partner for Profit?

Book Glamour Demo or SeneBlends Date

Complete Distributor Application

Book Glamour Demo or SeneBlends Date?

Give New Distributor Pak Give Hostess Pak and Sample Sizes

Follow Up to Discuss Training Schedule & Coaching for Launch Demo

Follow Up in 24/48 hours for Hostess Coaching

Potential Distributor Pak & Sample Sizes? Follow Up in 24/48 hours to discuss products or sample sizes?

Benefits of Distributor Practice #9: For the Guests: Those who choose to become a Customer will identify themselves. They are entered into your customer base and SeneService E-blast (See Distributor Demo Guide for details on SeneService E-Blast). Those who are contemplating a possible Distributorship will either state so or will begin asking for more information.Decisive guests who say they choose to become a Distributor are given a Distributor Agreement to complete. Those who are wavering should be given a Potential Distributor Pak and encouraged to book a demo, invite their friends to listen to their reactions, watch the demonstration again, and then decide if it is something they would like to do. If it is, the demos booked at that next event will belong to the new potential Distributor to help launch their business. For the Distributor: Educate both new Customers and new Potential Distributors by completing the entire demonstration (Step Two of BSP – Demo). Be encouraging, supportive, excited, and convincing without being a “sales person” or “pushy”. Distributors simply provide the information and education while letting guests make their own choices. Step Three of BSP – Direct, may begin only when a guest responds to the question; “Which Choice? Distributor or Customer?” Direct accordingly. All three earnings opportunities are increased……the perfect demo!

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Good Business Distributor Practice #10 – Direct All Guests to Complete the Customer Purchase Receipt The Customer Purchase Receipt must be properly completed recording purchases (or gifts) and the Customer Copy must be given to purchasers for each and every purchase of SeneGence products. The Customer Purchase Receipt includes a Notice of Cancellation afforded to the purchaser by law. And just as important: The Customer Purchase Receipt is the only tool a Distributor has to thoroughly document the activity of each demonstration and should be transferred to the Weekly Summary Sheets that summarizes activities of the week. Over time, this information may be used as a way in which to measure the increased returns for the three earning opportunities of a demonstration. Please refer to the Distributor Demo Guide for more details. Benefits of Distributor Practice #10: For both Customers and New Distributors: »» Check appropriate boxes for product purchases. »» Check the corresponding boxes after asking the corresponding questions pertaining to distributor information and interest to: »» Receive company/Distributorship Information »» Host a demonstration (SeneCeutical or SeneBlend). »» Receive free products. »» Enroll on list for reorders. As you complete the Customer Purchase Receipt: »» Book demonstration time and dates. »» Discuss “Partner for Profit” opportunities. »» Book SeneBlends Appointments. »» Instruct New Distributors to complete a Distributor Application. »» Hand out more information where needed. For the Customer/New Distributor: Provides a receipt that is required by law. »» Clearly delineates demonstration from information gathering to decision making. »» Makes decision making process orderly, comfortable, and understandable. For the Distributor: Provides a complete tracking tool for demonstrations and customers. »» Provides a common sense and smooth transition from Step Two of BSP – Demo into Step Three of BSP – Direct. »» Clearly delineates for the Distributor a separation from teaching product, company, and sponsoring information to directing; giving instruction to guest based upon choice options. »» Organizes and defines booking, selling, and sponsoring activities.

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Good Distributor Practice #11: Upsell with Sample Sizes Include one of the sample size SeneDerm SkinCare packets for those who did not purchase one or the other set. Sample size SeneDerm provides a great reason to upsell during the follow-up phone call. Record onto their Customer Purchase Receipt which sample size item you provided for followup, especially if you encourage them to share it with others. You can find the SeneService Product and Sponsor Campaign Summary in the Distributor Back Office>Resources>Training>Book to Build>Product and Sponsor Campaign Summary or in this manual under Forms. Benefits of Distributor Practice #11 For the Guests: Provides opportunity to try product and learn more from you. For the Distributor: Provides opportunity to increase demonstration sales during follow-up phone call and further educates customers for better customer retention. To learn more ways to maximize opportunities with DVDs and Sample Sizes refer to Business tips in this Manual.

Good Distributor Practice #12: Direct Guests through Follow-Up Phone Calls Follow-up phone calls are a very important business practice discipline and must be made to each and every guest regardless of whether they purchased products or not. The follow-up phone call is the next action of ‘Direct’ – the third step of BSP. Demonstration sales totals should not be calculated until after the follow-up phone calls have been completed. Follow-up phone calls made within 24 – 48 hours of each demonstration may dramatically increase the totals of each of the three earning opportunities. Remember guests usually hear all of the information contained in the presentation for the very first time during the demonstration. Most people do not make decisions that involve a great amount of money or a time commitment the first time they hear information. Each person’s perception of investment and commitment is different. They will not hear all of the information. They hear it in selective fragments. They will not remember all that they heard. Most guests will begin to think about some opportunities to share the products with others and to think about the possibilities of the career after they leave the demo. Additionally, those who purchased a small collection to try may now be very excited about further purchases by the time they receive your call and often purchase more. Follow up phones calls are the second opportunity a Distributor offers to the guest the opportunity to purchase additional products, book a Glamour or SeneBlends demonstrations, and become a SeneGence Distributor. Have handy their SeneBlends Customer Profile and your copy of their Customer Purchase Receipt completed during the demonstration so that you may properly “Direct’ each guest. You’ll need a beauty book, extra Customer Purchase Receipts, a calculator, and your date book. Please refer to Distributor Glamour Demo Guide for more details and dialogues for follow up phone calls.

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Benefits of Distributor Practice #12 For the Guests: Confirms for the guest the Distributor’s professionalism and interest in them and their individual success. Continued ‘Direction’ from the Distributor offers additional opportunities for the guests to learn more about their options as a Distributor, to purchase the products, learn more about the company, and the opportunity to know better their new SeneGence Distributor. For the Distributor: Follow-up phone calls usually lead to more earnings and more possibilities. Follow-up phone calls increase profits by providing appropriate clarity and ‘Direction’ to the guest of a demonstration. Well informed and good instruction produces additional product sales, better customer relations and greater customer retention for reorders, creates more bookings, and makes possible new potential distributors.

‘Direct’– ing is Perpetual ‘Direct’: To plan the action and effects of and to supervise and instruct in the carrying out of such a plan. “Book to Build’ w/BSP business growth strategies build Downline Distributors and loyal SeneGence Customers. ‘Direct’ – ing becomes a continuous plan of action for Distributors and requires constant supervision and instruction for customers and Downline Distributors alike. Here is an overview:

‘Direct’ – ing Downline Distributors Upline Distributors help to ‘Direct’ Downline Distributors to success. Albeit you are not responsible for any new Distributor’s personal success, it is the Uplines’ responsibility to arrange trainings for New Downline Distributors on dates and times that are mutually beneficial. Please refer to the Distributor Hand Book for step-by-step suggested instructions for New Distributors on how to initially set-up to begin a new SeneGence business. Trainings may be provided by you personally (if you are the only one in the area), by your Upline, or by another Distributor who may offer a more convenient location for training. Each well trained Distributor adds to the body of one profitable Downline Distributors with exponential earning returns. Please refer to the ManaGence Manual for great detail on how to train and support a growing Downline of Distributors. Open communication is vital within the first month of a new Distributor’s career. Remember, this is a new venture that may appear to be overwhelming at first. Generally, a new Distributor must make decisions unlike any others in past experiences. Be sure to offer reasonable unbiased advice and guidance based upon the new Distributor’s personal goals and objectives: 1. Review Product Order Options. 2. Help place initial orders based upon new Distributor’s sales goals. 3. Encourage them to sign up for a SeneSite. When the New Distributor Kit arrives, make immediate arrangements to meet together to review all of the contents.

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1. Explain Company and Distributor programs and options. 2. Help organize New Distributors demonstration set-up and supplies. 3. Provide, help plan, and attend initial training events with each new Distributor. Schedule and support consistent distributor education programs by participating in a Distributor Training Rotation with Field Leaders in the area. 1. Schedule the New Distributor to attend a demo with you as your assistant. This is the best form of hands on training for the new Distributor and, in turn, help you pack/unpack and fill orders. 2. Offer to assist new Distributors with their first two or three demonstrations. 3. Call your new Distributor after her first dozen or so Demonstrations to answer questions. Know that in the initial months of selling the products and sponsoring new Downline, there will be much they have not yet had the chance to learn. 4. Encourage new Distributors to track weekly sales and sponsoring efforts in the SeneGence Date Book and use a weekly sales sheet. 5. Conduct new Distributors initial sponsoring interviews. This will help build their knowledge about the Company and the Industry. (Take with you another potential 1st line Distributor to listen and learn). 6. Encourage Distributors to attend Company Sponsored Events.

‘Direct’ – ing Customers ‘Direct’ – ing Customers often begins with a single meeting between a guest and a Distributor during a Glamour demonstration and becomes a year round project. Residual incomes from product reorders of customers who use SeneGence beauty products greatly enhance monthly product sales income if properly planned for in advance. Adopting the motto “Once a customer, always a customer” will serve Distributors well. Each customer not only provides immediate, initial income from first time product purchases, but pays off in unforeseen multiples for product purchases of refill items. Satisfied customers generally order new products as new product lines are launched. Little time is required to collect these types of multiple profit earnings. Reorders can actually become a larger portion of Distributors’ monthly income than immediate sales from demonstrations due to a continually increasing customer base purchase volume. Reorder customers are added to a Customer Reorder Base with each demonstration. Generally, customers need only one or two meetings with a Distributor to learn about the benefits of our products. Immediate product purchases at initial demonstrations become the profit earnings for the Distributor for the time spent during the visits. Residual reorder earnings continue to build with each passing month. Additionally, sales and profits increase as Distributors continue to introduce to the customer products not previously purchased during the initial demonstration along with their standard reorder product purchases.

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The chance of retaining a Customer as a reorder Customer is significantly increased by good Customer Service practices. Good Customer Service begins within twenty four (24) to forty eight (48) hours after any one Customer has purchased SeneGence beauty products. A Distributor should always call each and every new customer to answer questions the Customer may have since purchasing the products regardless of the product purchase selection. During the conversation, reiterate usage instructions and overcome any objections. (This is a great time to ask for referrals, for outside order offers, and once again the SeneGence Choice). To help increase the number of Customers retained, and therefore multiplying reorder income, we highly recommend signing each Customer into the monthly SeneService E-Blast to stay in constant and consistent contact with your Customer. Even better, arrange each Customers product selections sent to them in the Autoship Program to eliminate the possibility of Customers running out of their favorite items and having to replace them with products from the drug store. Please refer to the next Chapters to learn more about Directing both Distributors and Customers.

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VI. DIRECT CUSTOMERS; SERVICE AND CARE Customer Service Customer Service is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002) “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” Remember, as a general rule, individuals only absorb about 20% of what was told to them during an event like a demo. So, if you think about it, most of the demo guests did not hear or fully understand the information, instructions, and options you first presented during a demo. For that reason, and plenty more, Good Customer Services entails follow up phone calls to check on the Customer’s: »» Understanding and satisfaction of using the selected items Offering once again additional: »» Product purchases »» Booking and Partnering for Profits opportunities »» Solicitation of referrals »» Sponsoring opportunities You’ll be surprised at how your sales, booking, and sponsoring totals increase following each demo as you practice good customer services practices.

The Cost of a Customer It costs five times more to get a new Customer than to service an existing Customer. Think of the income earning possibilities from each existing customer as we here at SeneGence continue to expand our product line. Customer Service can be extremely profitable. As your customer base grows, it is conceivable that your customer reorders will one day, far exceed your income earning ability from new demonstrations held in any given week. There are just so many working hours available. However, the earning potential from existing Customers just continues to grow as you build Customers year after year. Ask Customers how they wish for you to contact them once a month and when new products launch. Would they prefer you call them on the phone, e-mail them, or send a reorder post card via post; maybe all three? Honor their request. As you build your customer base and its form of maintenance requirements, schedule appropriate time to follow through. Keep Customer Purchase Receipts near your phone for incoming reorder phone calls and SeneSite purchases. Keep available a good supply of postage materials for reorders. This should include: »» Manila mailing envelopes of various sizes »» Postage scale »» Stamps (Stamps.com) »» Return Labels »» Black Marker »» Or a PC label program for your SeneGence Business SeneGence New Distributor Training Manual, Volumes 1-4 011017 ©2016 All Rights Reserved

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Place outgoing postage in a box for a trip to the Post Office. When your reorders increase in volume, arrange with the post office a regular delivery and pick up schedule. The local post will supply you with the appropriate containers. Organize a calendar and alphabetical file for your Customer Purchase Receipts, placed behind the SeneBlends Profile as the identifier page for that Customer. Set them up in daily 30 day incremental measures to call for reorders. If you are computer savvy, set up your reorder program through your SeneSite. Call or e-mail all names in the alphabetical listing with each new product launch, building to a “Complete SeneCustomer”. Schedule time in your date book for reorder phone calls and e-mail blasts. The best time for in-person phone calls is between the hours of 6:30 pm and 8:30 pm on Sunday evenings. Most people are home, preparing for activities of the coming week. When taking reorders always ask if they are interested in booking a demo for a different group of contacts or if they’ve met anyone new who may be great doing what you do. Record reorder volumes in a weekly sales recap (SeneGence Weekly Summary Sheet) of your week’s business activities.

SeneService E-Blast Maximize your profit potential with the “SeneService” customer support program. SeneService (Customer Service made easy) is a monthly email correspondence sent from SeneGence on behalf of you, to your Customers. It is a fact that if Customers do not regularly hear from their Distributor, they can actually forget about using the product or seek elsewhere to find their favorite selection. The content keeps your Customers informed about new products, opportunities, tips and most importantly, keeps your Customers in contact with you! Additionally, it is also true that when Customers learn to count on good service and communication with individuals who provide such, Customers will plan to make timely and trusted purchases of new products offered by those with whom they have built a relationship. SeneService includes new products and featured promotions and booking and sponsoring invitations. It is an excellent way to ensure your Customers receive product specials and sponsoring campaigns from you on a monthly basis.

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Screen shot example of a partial SeneService E-Mail:

SeneService Customer entry log can be found in the Distributor Back Office>Business>Customers>S eneService E-mails.

Good Customer Service Habits There are multiple goals to giving good Customer Service. It allows Customers to get to know you and you her, building a trusting and friendly relationship. Further reaching, other goals is to retain Customers, introduce existing Customers to additional products for purchase, allow them to purchase or earn products, gain referrals, and to sponsor new Distributors from amongst those who love the products most, Customers! To do all of this - The Key is in the Follow-Up! 24 to 48 Hour Phone Following the Demo The 24 to 48 hour phone call to check up on product usage after each demonstration is crucial in helping to identify additional demo sales, new booking and sponsoring prospects. Follow-up phone calls can be fun and usually always produce greater results. The following entries are some tips for scenarios and phone dialogues. (Distributor dialogue is italicized)

Scenario – 1: Product Instruction and Hostess Coaching Ring…….Betty? Yes.

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This is _____, your SeneGence Distributor. Do you have a moment? Hi _____, Yes, I was expecting your call. Great! Betty, how did your first solo LipSense application turn out? Perfect! I still felt a little tingling, though. As I said yesterday, Betty, if your lips are dry, it will take about ten days to restore the proper moisture content. Be sure to apply plenty of gloss throughout the day. After removing the color this evening, apply more gloss to moisturize as you sleep. Okay, thank you for reminding me. I just love it! All of the girls here in the shop are very excited to try it as well. I’m looking forward to meeting them. Do you have the Hostess packet I gave to you yesterday with you? Yes, it’s in my hands. Great! Open it. I’m going to explain how to use it. There are invitations to hand out or send to each of your guests. Betty, generally for every 20 people you invite, ten will say they are coming and five or six will show. So don’t worry about having too large of a crowd. I am prepared to demonstrate the product to large groups. Have you decided to hold the demonstration in your home or in the break room at the salon? I think it will be much easier for me to hold it here at work. More of the girls will be able to attend and I won’t have to worry about fusing with my house. You know, things get pretty hectic with three kids. I’ll bet they do! Work is a smart choice. Now Betty, I know you are earning the balance of your purchase based upon the sales at the demo. Some of the women you have invited will not be able to attend. There is a SeneGence Beauty Book, Customer Purchase Receipts, and an Outside Order Form included in the envelope. Do you see them? Yes, I do. Good. Feel free to show and tell the product. You already know how to use the product and you are wearing it. For those women who cannot attend the demo, select colors and products using the SeneGence Beauty Book, and complete the Customer Purchase Receipts. I will fill the orders you have gathered when I arrive for the demonstration. We call these Outside Orders and you can keep track of them by completing the Outside Order Form. They too, will count towards the credit you will receive towards your purchases. Who do they make their checks out to? Make the checks out to me. And I accept all major credit cards. If they pay with a credit card, be sure to record the number of the card and have them sign the sales slip. I will contact each customer to give additional product instruction and complete the transaction. Okay.

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Tell the girls to bring with them to the demo their favorite lip color. A color they will be happy wearing all day. As you know, once we apply the color to their lips, it’s there for the day. I’ll be sure to do that. Betty, my goal is to be in and out of there within one hour so that everyone can get back to work. Let’s not serve lunch until after the presentation, Okay? Good idea. I’ll tell them not to eat until after the demonstration. Most everyone here brings their lunches. Betty, I know you are excited about possibly becoming a Distributor. Did you have a chance to look over our company information or watch the video I sent home with you? I was planning to look it over and watch the video here at work on my lunch hour today. Good. Thursday, I’ll come a little early for the demo to answer some of the questions you’ll probably have. If you decide to become a Distributor, we will consider your demo to be a great way to start your training. I may have you help me set up. If any of the girls book follow up demos, I will be happy to use one or two of those as additional training venues for you. Later you can decide if you want me to sell your inventory or mine. OOOOHH! That’s great. Thank you! Additionally, don’t let me forget to talk with your salon owner after the demonstration. It would be wonderful if we could arrange for the salon to become your first down line. Oh, Good, ______. I’m so excited! Great, Betty. I’m sure we’ll all have a wonderful time. Do you have any questions? No. Perfect. I’ll see you Thursday at three o’ clock sharp. Good bye. Good bye.

Scenario 2 – Product Instruction and Sponsoring Hi, Karen. This is ______. I’m calling to check on your skin care and makeup application today. Did you use the SeneDerm Skincare system? Yes, I did. I have to say, _______, I’m not one to get excited about makeup, but I love this. My secretary told me I looked different when I walked into the office today. She couldn’t say why, but she said I looked better. I am looking forward to using the skincare for eight weeks. I’m so looking forward to getting my skin back into a more youthful condition. I’m going to hold you accountable to that product guarantee. Karen, I’m so glad your secretary noticed. Be sure to mention to her after lunch that not only did your lip color stay on… but you look just as fresh as you did this morning when you first applied your color… all of your color! I’m excited to watch your skin change over the next eight weeks. You won’t want your money back, you’ll want more products. I can promise you that!

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I hope so. Karen, I know you are a busy woman, so am I. What I don’t know is how much you may or may not know about direct sales and more specifically, SeneGence International. SeneGence is a young company with fabulous patented products and a fascinating opportunity for those who are entrepreneurial. You struck me as a woman who would like to have the chance to make a big mark on this earth. I think SeneGence just may be your vehicle to do so. Really? I don’t know a lot about direct sales, but I sure think millions of women are going to be using these products. They sure are. Karen, I’d like to meet you for coffee to discuss your options. Tonight, when you get home, please take the time to watch the video and review the information I included with your products. Let’s meet for coffee tomorrow. Is before work, during lunch, or after working hours good for you? Well, _______, I am completely booked tomorrow. Will Friday, after hours work for you? What time? Let’s do 5:30 at Starbucks on Bristol and Jamboree. That’s on my way home. Perfect, Karen. I’ll be there. Count on it. Don’t worry about calling to confirm. I’ll be waiting there for you. Here’s my cell number if something comes up: ___________. Good, ________. I’ll see you then. Good-bye.

Scenario 3 – Product Instruction, Additional Booking, and Sponsoring May I speak with Michelle, Please? May I ask who is calling? ____________ with SeneGence. Please hold while I connect you. Thank you. Hi _______! Hi Michelle! I’m calling to make sure you are happy with your skincare and we chose the correct foundation shade. It’s perfect and my skin is already starting to feel softer. Wonderful. I am looking forward to introducing this product line to your employees. It really is a way to decrease inefficiencies due to primping. I was just typing up the office memo informing our female employees of the date and time of the demonstration.

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Great. Be sure to tell them to bring their favorite lip color; one that they will want to wear the rest of the day. As you know, it’s there to stay once you’ve applied it. Right. I’ll be sure to mention that. Michelle, other than the girls at work, do you have girlfriends and female family members you’d like to share these products with? Yes I do. Great! Let’s plan a day and time that is best for you to get them together – perhaps at your place? You can earn more products from your Wish List based upon their purchases. Okay. That will be fun….I know they will be very surprised. (Determine date and time) Michelle, I am not sure what your career goals or opportunities are where you work. You are an intelligent woman. I think you will be quite impressed with the opportunities SeneGence offers. I would like to talk to you about the possibilities of you working with me. After our demonstration next Wednesday, I’d like to tell you more about SeneGence. Sure, ________. I’d like to hear about the company. It’s quite young isn’t it? Yes it is. Well, I can’t promise anything, but I’ll listen. Good. Michelle, maybe SeneGence isn’t the company for you, but after learning more about it you may know of someone who would love this type of career. Okay. That sounds reasonable. I’ll see you Wednesday. Is there anything I can help you with or anything you need? No. I have everything. I’ll see you next Wednesday at noon sharp! Goodbye. Goodbye! Follow up phone calls are appreciated and sets you apart from the norm in the minds of your Customers. Use them to build trust, confidence in you and the products, and to increase business opportunities.

Sample Sizes and Testers Increase Profits SeneDerm Sample Sizes and SenseComestics Testers are best used in conjunction with the SeneGence Beauty Book. Providing a potential customer with a sample tube of SeneDerm SkinCare or SenseCosmetics is the perfect way to teach a potential Distributor or even Customer the benefits of our products. One sample tube of each product in a set, or a single sample tube, either way; the customer will be ale to experience the product or shade match and will have the SeneGence Beauty Book for easy reference and ordering.

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Mona: Wants to Make More Money “Hi Mona, how are you? Well, I called to see if you had a chance to try the sample I sent, watch the DVD, and read through the Beauty Book. But, hearing the news that you may be on your own soon confirms what I already knew was the solution to your problem. Mona, you love these products, so I’ll tell you what we will do. If you don’t think you’re quite ready to be a Distributor, we’ll ‘Partner for Profits.’ You can earn the money and use some of it to get more of the products you have been wanting. It’s easy with the DVDs and beauty books. Then later you may decide it’s time….Here’s how…..” Using Samples and DVDs as Hostess Incentives SeneDerm with SenePlex Sample Sizes make great Hostess Incentives when positioned as travel packets. Purchase cute containers and fill them with selected formulas of SeneDerm. Also a good idea - let the future hostess take sample sizes, Company History (or SeneGence) DVDs and Beauty Books to those whose friends and co-workers will not be able to attend the demonstration to boost Outside Orders. Here’s an example dialogue: Anticipating Annie: Affectionately Apprehends Associates “Annie, the product orders you take from friends and family who cannot attend your demo will count towards your hostess credit. Here are some sample sizes, Company History (or SeneGence) DVDs and Beauty Books. Show them the videos, flip through the Beauty Books, and be sure to show them the color technology you already have. Fill out the order form in the Beauty Book for their purchases. Tell them I will call each one to arrange a time and place to meet with them for personal instruction. Maybe it will be easier just to set up a date and time to meet everyone at work. Or, perhaps, they would like to book their own demonstrations and earn additional products. If they do, I will be happy to make their demonstrations – your demonstrations – if you choose to become a Distributor.” These are just a few of the very many ways SeneGence Distributors may use and Company History (or SeneGence) DVDs, MP3s, Flash Drives, and Beauty Book, along with SeneDerm with SenePlex Sample Sizes to increase Sales Income and Profits. SeneDerm with SenePlex Sample Sizes and Company History (or SeneGence) DVDs, MP3, and Beauty Book helps to increase profits by:

Increasing Knowledge That, in turn Increases Sales That, in turn Increases Sponsoring That, in turn Increases Commissions

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Building Reorder Income To capitalize upon the profits residual income reorders avail, one must get organized from the start. Devise a system by which you may alphabetize Customers, call them within twenty-four (24) to fortyeight (48) hours after initial product purchases, enter them into the SeneService E-mail blast, and call them every thirty days after initial purchases. The “every thirty day” phone call (or SeneService E-mail) will set up a product refill pattern for each Customer. Some Customers will need product in thirty days, some forty-five days, and some sixty; depending upon personal usage habits. The Autoship Program best serves these Customers and assures them they will not run out of product. Organize these Customers into a dated monthly file for efficiency. When placing follow-up calls, be sure to “up sell”. Take note of previous sales and Customer Purchase Receipts for products yet to be purchased (each Customer’s sales tracking tickets should be stapled together onto card file). Teach them about and sell to them new products during the call. The goal is to create a Customer Reorder file full of “Complete SeneDerm and SenseCosmetics Collections” Customers for optimal return. Staple all Customer Purchase Receipts into a file card, file behind an alphabetized SeneBlends Profile notebook made especially for Customers, or in an on line database for Customer Service. Note children, birthdays, anniversaries, work place, etc. This data will become very valuable as you devise more sophisticated customer service programs. The SeneGence SeneSite program includes tools for a customer tracking system. It is highly recommended to, from-the-onset; use the SeneSite Customer Tracking Tool for an efficient form of communications with those clients who are online. The percentages of Customers who become reorder clients vary from Distributor to Distributor. Just as it is impossible to predict every demonstration initial sales totals, it is also impossible to determine which new Customers will remain loyal reorder Customers. That’s where the Distributors personal touch and good customer service comes into play. Obviously, the greater percentage of Customers that remain Customers, the larger and more profitable your residual reorder income becomes. Tracking Profits from Reorder Income takes time. Reorder income and the numbers necessary to determine your customer retention percentages upon which to estimate monthly and annual earning income will take six months to a year to effectively identify. Distributors must give themselves time to establish an average monthly new customer count compounded monthly with existing reorder Customers to determine the average reorder value per person.

On a Personal Note There’s nothing as heartwarming as receiving in the mail a note from someone who shows that they care, a “Hi” or ‘word of encouragement’; or even a ‘just checking in’. Invest in SeneGence Post Cards. Make labels for your customers and pre label and stamp all of the post cards. Carry them around with you in your briefcase, on vacations, while you’re waiting at appointments, and jot down a few sincere words of appreciation. Place in a ‘to do box’ as you come through the door, and mail them next time you leave the house Isn’t it nice to get a note that lets you know, even in this busy world, you are thought of?

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Here’s some other ideas: »» Send a birthday greeting to those Customers who celebrate birthdays in that given month. Include a product discount offer or propose to entertain her and her girl friends with a make over for “Girls Night Out”. (You know it will lead to additional sales) Contact the significant other or spouse for gift suggestions. (They’ll be grateful!) »» Search your files for those who celebrate anniversaries within that month. Contact the spouse and adult children for gift suggestions. Send a card with an offer. »» If it is a holiday month such as Valentine’s Day, Mother’s Day, Graduation, etc., Call each Customer with a “Holiday Offer” i.e. give to the Mother a gift certificate and a free consultation. »» For the Grad, the same only offer to demonstrate to a group of her friends and their mothers. »» Send to Customers blank gift certificates (found in the Distributor Back Office). Tell each, in a note, that the gift certificates are not activated until they, the Customer, chooses to gift them to someone. Make sure your name and number for redemption is clearly written on the gift certificate. (This is a great tool for men you run into, as well) »» Send e-mail blast with new product launches as they are sent to you from SeneGence. »» Run a fun contest for outside orders for your Customers who are socially active or who work with many women. Set a prize value product purchase for the top one to five winners. Be creative. The ideas are endless.

Special & Seasonal Events for Your Customers Good Customer Service also includes fun and inviting events your Customers can count on enjoying during various times of the year such as Customer Appreciation Lunches, Open Houses, Glamour Clinics, and be sure to ask if they would like to be your featured model for a make over during your local SeneSentials Training Meeting. The real key to making these events fun and one that your Customers will plan to attend (and even bring others) is to set a date for a fun event a couple of times a year (and once a quarter for more mature businesses) with appropriate themes. Hold the event the same time of each year so Customers learn they will see you at those times of year. At these types of events, it’s your time to make them feel appreciated and show them how much you care about them by offering creative and fun gift sets, partnering opportunities, booking opportunities, etc. Make the events festive but do not spend a lot of money to do so. Make it a space where your Customers can meet one another and network, keeping it simple but sincere. There are many suggestions for demoing and gathering opportunities in the SeneGence Glamour Demo Guide in the section devoted to Assorted Demo-ing Opportunity Ideas.

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VII. DIRECTING – BUILDING & SUPPORTING DOWNLINE Basic Sponsoring Sponsoring is not a mandatory process within the SeneGence Distributor Compensation Plan, but if you remember reading in the first chapters of this manual, can easily allow for greater earnings as a residual income than sales income if one chooses to build, train, motivate, and lead a sales force of SeneGence Independent Distributors. Downline and Group Sales Volume Bonus Commissions are paid to Up Line Sponsors for percentages of the production of the sales organization they build, train, and motivate. This avenue of income allows any individual to exponentially increase earnings, without limitation, for group sales other than those sales made personally. Sponsoring others into SeneGence offers an opportunity to develop social and management skills as you secure financial securities. Sponsoring is a state of mind and a discipline you learn to develop as you build a career in direct sales. Sponsoring New Distributors into SeneGence is a natural progression of sharing and demonstrating the products. The majority of SeneGence Distributors join SeneGence because they love our products. New SeneGence Distributors are discovered when they find our products from another SeneGence Distributor who is demonstrating the products. Customers of our SenseCosmetics line and SeneDerm SkinCare line are usually excited about the products and can easily imagine their friends, acquaintances, and both the male and female population in general embracing products as significant as these. The easiest way to sponsor new SeneGence Distributors is simply to offer them opportunity to become not only a Customer, but a Distributor as well. It is that simple.

Making Sense of Successful Sponsoring Sponsoring begins with the right attitude. How exactly do you see yourself? How do you describe your SeneGence business to others? Here is a dialogue from a successful sponsoring Distributor: “During the first years of my business, when people asked me what I did for a living, I’d say “I sell a wonderful line of long- lasting cosmetics!” I saw myself as a salesperson. I portrayed myself to others as only a salesperson. After attending many SeneGence trainings I saw a shift in my way of thinking. I went from salesperson to ‘business owner’. I finally believed and still do that I own my own business. Now when people ask me what I do, I say “I’m expanding my business and I’m looking for sharp people with an entrepreneurial spirit. Who do you know like that? The shift in my own thinking made my sponsoring efforts soar!”

Sales versus Sponsoring Where should you put your efforts? When you personally sell $50,000 (USD) in a year you’ll make $25,000 (USD) if you purchased at a 50% discount (for 25,000 PV). Minus expenses, let’s say you clear and estimated $20,000 (USD) in profit for the year. What would happen to your income if you teach 20 other people to do the same thing?

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20 people in your first line who order 25,000 PV in a year would mean you would earn 10% commission on 500,000 PV. Assuming you also placed qualifying orders, that’s $50,000 in Downline and Group Sales Volume Commission earn on your first line only!! Sponsoring can pay huge dividends. J. Paul Getty, at one time the richest man in America, said “I’d rather make 1% of 100 people’s efforts than 100% of my own.” He knew that it would take more than just his own hard work to create wealth. Stop seeing yourself as a salesperson. See yourself as a Master Sponsor. You are searching for qualified people to add to your business. Go about your work day as a Sponsor focusing on sharing the business opportunity and finding qualified prospects. Sponsor first and let the sales happen with those who do not wish to be a Distributor. This is a critical part of Book to Build Successful sponsoring always and naturally includes the SeneGence Choice. SeneGence promises to every woman to provide products that really work as well as a career that really works. The Customer always has a choice! They may choose to become a Customer and have the Distributor take care of their needs as well as their friends they refer to you. OR, they can choose to become a Distributor like you, order products directly from the company at a discount and make the profits from sales to their friends. The choice belongs to the prospect. You are there to help them make the best choice for their situation, whatever choice they make.

The SeneGence Choice Are you wondering HOW you use the SeneGence Choice in your conversations? WHEN to use the SeneGence Promise and even HOW MANY times you should use the SeneGence Promise? Here are some tips: Prepare your own 30-second commercial to describe your business when meeting people for the first time. Remember, SeneGence offers 2 things, products and a career. So your commercial should include reference to both. Avoid only talking about the products. For Example: When someone asks “What do you do?” Say: “I help women look like a Million and show them how to make their first Million!” or “I work with a company who specializes in incredible anti-aging cosmetics AND they teach women how to have a career in the beauty industry!” Armed with your 30-second commercial you are ready to meet ladies everywhere! In the supermarket, doctors office or while having your nails done. So that answers the questions of WHEN to use the SeneGence promise – all day; every day; every where! Here is a dialogue more specific to using the SeneGence Choice when meeting someone from the onset all the way through to the point where they are choosing to become a Customer or a Distributor: You’ve met a lady at the nail salon and used your 30 second commercial. You’ve exchanged contact information and gotten her name and phone number and it’s time to call her to book a demo (if you didn’t already book it at the salon).

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You call Susie. “Hi Susie, It was so nice chatting at the nail salon. I’m calling to set a time to come show you and your friends our unique long-lasting color cosmetics and share more about the career that I’ve chosen with SeneGence.” You’ve just incorporated the SeneGence Choice AGAIN! Susie books an appointment with you knowing that you will be talking about both the products and the career when you come to her home. Two days before the demo you call Susie to confirm the appointment: “Hi Susie! I’m calling to remind you that I’ll be at your home Tuesday at 6pm to share our amazing products with your friends. I’d like you to watch me while I’m there and see how simple it is to demonstrate our products. Remember, at the end of the evening you’ll have the choice to be a Customer and pay retail or to become a Distributor like me and pay wholesale. See you on Tuesday!” You’ve naturally incorporated the SeneGence Choice AGAIN! Susie knows she will have a choice to make following the demo. Demo day arrives and Susie and her friends hear repeatedly that SeneGence offers a Choice; they can choose to become Customers OR they can choose to become Distributors. You have incorporated it many times during the entire demo. For instance: When you mentioned that SeneGence offers a 100% guarantee on the products add, “Whether you choose to become a Customer or a Distributor, SeneGence will replace products if you are not 100% satisfied. This is a great feature for Distributors. If a Customer returns a product to me, SeneGence will replace it with a brand new one. You’ve told them a brief history of SeneGence and that Joni’s goal was to provide outstanding products that really delivered on their claims as well as offer a career path for today’s woman. You can learn to find many opportunities during the demo to offer the SeneGence Promise repeatedly by following the Lip Prompts included in the SeneGence Beauty Book and the SeneGence Beauty Book Distributor Guide. Refer to the SeneGence Glamour Demo Guide to learn how. It is proven that someone has to hear something at least 7 times before they really understand it! That is your goal. Finally, when you are closing the demo, you MUST ask each guest the question, “Which decision have you chosen? Are you going to be a Customer or a Distributor”? Yes, you ask everyone in the room! Here’s a lesson from a successful Distributor on why you should do this: “I had been a Distributor with SeneGence for a few years and my two sister in-laws had been good Customers. I’d never actually done a complete demo for them. They just bought from me because I told them about it. And I had never offered the business opportunity. One day I invited Inger, my sister in-law, to a Glamour Clinic where we did makeovers and of course incorporated the SeneGence Choice throughout the entire presentation. When I asked each guest at the demo what their choice was, imagine my surprise when Inger said she wanted to be a Distributor! She had never been offered the SeneGence Choice!” That’s why it is so important to be sponsoring at all times. From the moment you mention SeneGence for the very first time to someone, you should always incorporate the SeneGence Choice. Give a woman a choice and she WILL make a decision.

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Decision Time Someone chose to become a Customer. Don’t be disappointed, be happy! We all need great repeat Customers! Those great Customers often become Distributors later! Be sure to send each Customer home with more information. Send a DVD home with them and some Distributor information anyway! Make an appointment to pick up your DVD later and you have the chance to answer any questions she may have. Remember Customer follow-up! Each time you call to check on your new Customer, you will incorporate the SeneGence Choice again! You want your Customers to have heard the choice so often that they say, “I KNOW, I KNOW I can be a Distributor, but I’m not ready yet!” Someone says they’d like to become a Distributor; don’t faint, it happens often when they are offered the Choice! Have her complete the Distributor Application on the back of the SeneGence Beauty Book right there. This is not the time to explain everything to her or to conduct a New Distributor training on the spot. You are merely getting her to sign an application. You will book an appointment with her for another time or invite her to next week’s training meeting so that you can go over all the details and answer her questions. Successful sponsoring includes directing your new Distributor to the appropriate trainings to ensure her success. Following the first meeting together to discuss her goals you should schedule a launch demo and make sure she attends a New Distributor training (with you or your upline trainings). Perhaps there is a SeneGence Training Center near you and you can send your New Distributor to training there. Regardless of whether there is a training center near you, you can direct her to the conference calls and internet trainings available. Ask her to pencil in on her calendar the nearest SeneSentials training and Weekly Webinars found in the Weekly SeneSentials E-Blast. Have her register for Seminar and let her know of PIT Stop Training and Leader’s Conferences that she can aspire to attend. You really can sponsor your way to success if you incorporate the SeneGence Choice daily and follow through with your New Distributors!

Book to Build w/BSP by Making Sponsoring Your Goal… Default to Sales The “Book to Build” w/BSP ‘SeneGence Choice’ offer booking approach plants the first seed of a potential career opportunity into the mind of the Potential Distributor/Customer. All Distributors who offer the ‘SeneGence Choice” as the standard booking approach and make it their normal business rule, now spend their efforts and very valuable but limited time demonstrating SeneGence products to New Potential Distributors/Customers as the rule. Even the newest of Distributors should find building a Downline is easy simply because they were taught the Book to Build w/BSP booking strategy, the ‘SeneGence Choice” Offer as the booking rule. The Distributor is not at all pressured to meet sales or sponsoring objectives. Distributors are taught all Guests make their own choices. The Guests of the demonstration who do not choose to become New Distributors default to becoming Customers by purchasing the products. In turn, a profit from immediate sales income is earned and customer reorder income increases. You win either way, and so does each prospect.

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Fast Track Sponsoring and “Book to Build w/BSP From time to time, while Wowing using the Book to Build w/BSP strategies a Distributor will discover a New Potential Distributor/Customer who is so excited about SeneGence products, the New Potential Distributor/Customer chooses immediately to become a SeneGence Distributor. Do Not Sponsor this New Potential Distributor/Customer until you follow BSP; Basic Sponsoring Principles. Say to any and all New Potential Distributor/Customers: “You must first book a Glamour Demo so that I can conduct a product demonstration for you. There, you will witness what a Glamour Demo looks like, how long it takes, what Distributors say and do during the demonstration, and even learn how your friends and family respond to the information and products. If after the demonstration you choose to become a Distributor, I will then share with you all the options provided to you to begin a part-time or full-time career as a SeneGence Distributor.”

“Book to Build’ w/BSP Sponsoring from a Variety of Venues SeneGence Distributors obtain New Potential Distributor/Customers from virtually every venue SenseCosmetics and SeneDerm SkinCare products are demonstrated. Regardless of the amount of time a Distributor spends with a new Customer, and regardless of the amount of product a new Customer purchases, the new Customer becomes a New Potential Distributor/Customer lead for the Distributor as long as the Distributor uses Book to Build w/BSP Business Growth Strategies. Book to Build w/BSP - Sponsoring from Conventions and Tradeshows- Generally, product sales to new Customers during conventions and trade show venues do not allow sufficient time for Distributors to complete a SeneCeutical demonstration for each Customer. Use these venues to create Book to Build w/BSP leads. Please refer to dialogues for Booking and Sponsoring contained within the initial chapters of this manual. Here is how: For each customer purchase: »» Complete Customer Purchase Receipt. Ask all questions listed on the form. »» Book SeneBlends demonstration, if possible. »» Extend SeneGence Choice. »» Include with product purchase a sample size product. »» Follow-Up with Phone Call and ‘Direct’ using appropriate Book to Build w/BSP Follow Up Dialogue. Book to Build w/BSP - Sponsoring from Wowing – Generally, Distributors make a follow up phone call to book New Potential Distributor/Customer leads created while Wowing using Book to Build w/ BSP booking strategies. For each lead: »» Call to Book demonstration. »» Repeat SeneGence Choice. »» Send via post or deliver in person applicable Hostess/Sponsoring Pak information. »» Conduct demonstration. »» Complete Customer Purchase Receipt. Ask all questions listed on the form.

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»» Book SeneBlends demonstration, if possible. »» Extend SeneGence Choice. »» Include with product purchase a sample size product. »» Follow-Up with Phone Call and appropriate Book to Build w/BSP ‘Direct’ Dialogue. Book to Build w/BSP - Sponsoring from In Office/Home Demonstrations – Often guests of a demonstration will choose to schedule a demonstration of their own for a variety of reasons. Regardless of the reason, a Book to Build w/BSP booking perpetuates Distributor earning opportunities. For each guests who books a demonstration: »» Complete Distributor Sales Ticket. Ask all questions. »» Book SeneBlend demonstration. »» Repeat SeneGence Promise. »» Include with product purchase a sample size product. »» Follow-Up with Phone Call and ‘Direct’ using appropriate Book to Build w/BSP ‘Direct’ Dialogue. Book to Build w/BSP - Sponsoring from Referrals – Generally, a Distributor will call the person referred by a satisfied Customer whose name and phone number the satisfied Customer has provided to the Distributor. The purpose of the phone call is for the Distributor to introduce themself and to determine if in fact the referral is interested in trying SeneGence products. If the referral is interested, proceed with the phone call. If the referral is not interested, thank them for their time and discontinue the phone call. »» For all Referrals: »» Call to Book demonstration. »» Repeat SeneGence Choice. »» Send via post or deliver in person applicable Hostess/Sponsoring Pak information. »» Conduct demonstration. »» Complete Customer Purchase Receipt. Ask all questions listed on the form. »» Book SeneBlends demonstration, if possible. »» Extend SeneGence Choice. »» Include with product purchase a sample size product. »» Follow-Up with Phone Call and appropriate Book to Build w/BSP ‘Direct’ Dialogue (refer to Book to Build w BSP Step Three, Direct). Book to Build w/BSP - Sponsoring from Customer Base – Customers make great Distributors. Book to Build w/BSP strategies apply to Customer Reorder Phone Calls. You never know what may have changed in the life of a loyal Customer that might inspire them to finally become a SeneGence Distributor. Maybe it’s as simple as ‘The time is right.” During each and every Customer Reorder Phone Call or E-Mail: »» Complete Customer Purchase Receipt. Ask all questions listed on the form. »» Book SeneBlends demonstration, if possible. »» Offer Partner for Profit ideas. »» Extend SeneGence Choice. »» Include with product purchase a sample size product.

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»» Follow-Up with Phone Call and appropriate Book to Build w/BSP ‘Direct’ Dialogue (refer to Book to Build w BSP Step Three, Direct). “Book to Build” w/BSP - Sponsoring from Business Establishments - Privately owned Salons, spas, dress shops, and various business establishments that cater to a clientele of women sometimes carry SeneGence beauty products. Distributors may sponsor the business or individuals of the business as SeneGence Distributors. For Establishments: »» Call to Book demonstration. »» Conduct demonstration. »» Extend SeneGence Choice. »» Include with product purchase a sample size product. »» Follow-Up with Phone Call and appropriate Book to Build w/BSP ‘Direct’ Dialogue (refer to Book to Build w BSP Step Three, Direct). So….as you can see – Same Steps, Different People and Scenarios. A key component to accelerate your income earning potential is to sponsor new Distributors. One of the most important aspects of successful sponsoring is not to prejudge anyone. There may be times that you think a specific individual may not want this opportunity, but how do you know if you do not ask? There may also be situations where you think a certain individual may not be successful in building a SeneGence Distributorship; again, how do you know? You never know who is going to take this opportunity and run with it!

The Sponsoring Interview Sometimes an interested individual will want to meet with you at a later date to discuss the details and options within a SeneGence career. Sponsoring interviews are best held in person, one-on-one, if at all possible. This allows one to give 100% attention to listening and understanding the issues that concern a new prospective Downline Distributor. Personalized attention strengthens and builds your working relationship. When calling to follow-up, as promised, ask if they have had an opportunity to review the company information you gave them. Did they have a chance to watch the Business Opportunity DVD? If the answer is yes, proceed with the interview. If the answer is no, ask if they would like you to give them another day to review the information. Once they’ve reviewed the information, ask if you can answer any questions. Would it be possible to get together so that you can effectively cover all the information as well as the Distributor Compensation Plan? Set a time, date, and location to meet. The best places to arrange to meet your prospective Downline member is either at your next demo or the next SeneGence Business meeting, assuming they are booked within the week. If you take them to your demos as your assistant, you train them as they grow their confidence. After the demo, stop for coffee, review the evening, and explain the Distributor Compensation Plan. If you take them to a SeneGence meeting, they can meet many other Distributors, listen to training and engage in others excitement about this career as well. There, the Field Leader will help you complete the interview. Remember to bring with you an extra Sponsoring Packet in the event she does not remember hers. You will need to review the information contained in the packet and complete the Distributor Agreement.

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Prospective Distributors need to feel they can become successful if they pursue this career. Build their confidence by encouraging their successes, believing in them instead of trying to impress with your own successes. Let those that you interview know you are focused upon helping them to develop the skills they need to reach their own goals. Your new Distributors must feel they can trust in you and your guidance. The best way to establish you know your business is to share with her your weekly sales and reorder totals from your demonstrations. Let prospective Distributors know most people who enter the direct sales industry do so on a parttime basis to earn additional income. Those part-timers who learn the trade and embrace a life as an entrepreneur, in turn, now have the opportunity to work with in the direct sales industry on a full-time basis if they choose. Even a part-time career in direct sales offers a wonderful platform in which to learn business skills as they earn extra income, without having to jeopardize their existing financial securities. Do not overwhelm prospective Downline members with too many facts about the company. They can only absorb so much information at one time. During the interview, use the SeneGence Beauty Book as a guide to outline the products, features, and career opportunities SeneGence offers. A successful interview consists of three parts: 1. Introduction 2. Body 3. Close 1. The Introduction of the Interview The objective of an interview is to establish communication, build trust, and learn about her needs. Ask her questions about herself. Sincerely ask questions that allow her to open up to you such as: “How many children do you have?” “What does your husband do?” “What do you do in your career?” “What have you done before?” “What are your hobbies?” etcetera. Share a little about yourself. Briefly let her know who you are, your past, and that now you are with SeneGence. Hopefully, you will find you both share some facets of your lives and experiences. Emphasize points you believe she will appreciate based upon what you just learned about her. Show her pictures of you as you’ve progressed in your SeneGence career. 2. The Body of the Interview The objective here is to give her the facts. Tell her you would like to explain the Distributor Compensation Plan with her. Review the Compensation Plan sheet found in the Sponsoring Packet. Tell her we sell highly desirable, mass appeal, consumable products. We earn money by selling products at: »» Initial Demonstrations »» Customer Reorders »» Distributor Downline and Group Sales Volume Bonus Commissions Ask the prospective distributor the following question: “If you could paint a picture of your life exactly the way you would want it to look like in five years, what would your life look like?” Let them describe the picture. Take notes. Write down the important features such as travel, financial security, location, timing issues, job responsibilities, etc. Then ask; “Does your current occupation allow you to achieve these goals?” If the answer is no, one-by-one, gently point out how the issues important to them on the list can be achieved through SeneGence. If the answer is yes, ask; “Are you interested in SeneGence for social interaction, or perhaps the opportunity to diversify your interests, or an opportunity to set new

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goals?” Listen to their responses, their needs, and their concerns. Answer all questions as thoroughly and honestly as you can. If you do not know the answer to a question tell them you will contact your up line for the answer and get back to them with the answer. 3. The Close of the Interview When you become satisfied you have adequately covered the product and company information in the SeneGence Beauty Book and sufficiently communicated to the prospective Distributors the Distributor Compensation Plan and start up costs options, place the Distributor Agreement and a pen in front of her; ask the following; “Is there any reason why we can’t get you started today by completing the Distributor Application and submitting a check for the fee and to get your kit? The kit contains the training materials and supplies you will need to begin this business.” At this point the person should be able to answer one way or the other. If they can’t decide determine what other issues need to be discussed to their satisfaction so that they can make a decision, one way or the other.

Presenting the Compensation Plan Once a person has expressed interest in learning more about becoming a Distributor, be sure to book an immediate appointment to discuss the opportunity. The SeneGence Career Opportunity DVD is a great tool to hand out or mail before your appointment and during presentations. As well, the best way to explain the SeneGence Compensation Plan is to log on to SeneGence. com>Career>Earning Opportunities and scroll down to Income and Commissions. At the bottom of the paragraph is a ‘click here’. This is where you will find a thorough frame by frame example of the Compensation Plan. Take the time needed to understand the SeneGence Distributor Compensation Plan before your meeting. Watch the SeneGence Career Opportunity DVD, and review the Frequently Asked Questions on the back of this piece of literature so you are well-equipped to answer questions. Understanding this exciting Compensation Plan will not only enhance your sponsoring efforts, but also your income earning potential as you better grasp how to make the most of the income flows available to you.

Answers to the Most Common Sponsoring Objections The majority of time a New Distributor will not become a Distributor the first time within a demo or meeting. This type of decision needs time and consideration by a good amount of people. It is impossible for any one person to understand the entire business at first glance. Send them home with a Sponsoring Packet. Call them to set up a second meeting (Sponsoring Interview) to better explain the opportunity SeneGence offers. Generally, if someone agrees to meet with you to discuss the business a second time, you may assume they are more than 80% interested. They are willing to meet with you

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so that you may more thoroughly answer their questions. More than likely, she will present you with some objections she believes will prevent her from succeeding. This is an opportunity for you to try to help her visualize how she may overcome these objections. The following are some of the most common potential Distributor objections and responses you may use to help eliminate the obstacles. Objection: “I’m not the ‘Cosmetic Type’”. Response; “I know how you feel; there are many women in our company who said the same thing. You see, you do not need to be a cosmetologist or makeup artist to be successful in SeneGence. In SeneGence, you learn to be a good teacher. We teach other women how to teach others a new skin care and color technology application. As you know, the products are amazing. It’s very simple to teach because of the SeneGence Beauty Book you saw me use during the demo where you and I met. Don’t you think you can learn to follow the Beauty Book just as I did? I KNOW you can! What we really learn as Distributors of SeneGence is how to operate a successful business as an Independent Contractor. There are Company sponsored and local classes and trainings held throughout the year to learn our trade. I’m doing it. I am confident you can too!” Objection: “I can’t sell anything”. Response: “You will quickly realize we do not just sell cosmetics. We teach women how to use a new long-lasting color technology and amazing skin care system. I am sure you share information about great products all the time with your friends. Great dress sales, names of good restaurants, favorite cooking recipes, incredible web sites….. you know everyone is going to ask you about it simply because you are wearing our products. You might as well be the one who earns the money selling it to them.” Objection: “I do not have any money”. Response: “That is exactly why you need to do this! SeneGence allows you to earn extra money in your spare time, not jeopardize your existing income flow, all the while learning skill sets that are invaluable and allows you to take control of your financial future. Let me show you several ways we can get you started….” (Explain CDO and SeneCash) Objection: “The time isn’t right now, wait until…” Response: “I struggle with that all the time… but you know what? If you think of it, the exact moment of certainty for any decision never arises. You must take time or time will take you. It is amazing how often I fight off the “As soon as Syndrome” I’ll do it “as soon as” the kids are out of school, or “as soon as” the kids are in school; “as soon as” I paint the house or how about “as soon as” I pay off my debts? Time after time something else takes the place of the existing “as soon as” situation. You have to start where you are now. Part of becoming successful is taking steps in the right direction. That sometimes can be quite frightening. I’ll help you.” Most of the time objections (or fears) are simply concerns of which Potential Distributors need advice, council, assurance, or guidance from you.

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Signing Up a New Distributor Once a decision has been made to join the company, it is time for you to have your new Distributor fill out the Distributor Application and Agreement form. The most efficient and effective way to sign up a new Distributor is online. Be sure to direct your new Distributor to sign up on your SeneSite where all your personalized information is readily available; thus, simplifying and expediting the sign up process. If you do not have a SeneSite, direct your new Distributor to sign up online via www.SeneGence.com. Make sure he/she has all of your correct information, including your Distributor ID number. If you do not sign a new Distributor online, it is important you make sure the information on the Distributor Application form is legible, filled out completely and accurately, and that your name and ID number (as the Sponsor) are on the form. Payment for their Distributorship may be made by check or credit card and is renewed on an annual basis. When submitting a new Distributor Application and Agreement form, make sure the payment accompanies the application. When faxing a Distributor Application and Agreement form, make sure payment is with a credit card. If an Application and Agreement form is faxed with no payment, and a check is mailed separately, this will delay the processing and issuance of their New Distributor Kit.

Helping Your New Distributor Get Started One of the key ingredients to building a successful Downline is in aiding your personally 1st line sponsored Distributors to succeed quickly. When you sponsor people into the company, it is essential that you take them through the initial steps of starting up their business. By getting your Distributors off to the best start possible, they, in turn, will understand the importance of doing the same for the Distributors they personally sponsor. This initial attention to detail will help lay the foundation of successful and strong Downline Distributors. Albeit you are not responsible for any new Distributor’s personal success, it is your responsibility to arrange for trainings. Trainings may be provided by you personally, by your upline, by another who may offer a more convenient location for training, or at the very least encourage them to participate in the weekly webinars and use it as your place to meet your Downline(s) each week. Each well trained Distributor adds to the body of a Profitable Downline with exponential earning returns. Open communication is vital within the first month of a New Distributor’s career. Remember, this is a new venture that may appear to be overwhelming at first. Generally, a New Distributor must make decisions unlike any others in her past experiences. Be sure to offer reasonable advice and guidance based upon the New Distributor’s personal goals and objectives. »» Review Product Order Options (Samples can be found in the Distributor Back Office at Orders>Sample Orders). Help place initial orders based upon your new Distributor’s sales goals. (How to set sales goals can be found in Volume 3 – Planning for Success & Managing Your Business). »» Encourage them to sign up for a SeneSite. »» Book a Launch Demo for training.

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»» When the New Distributor Kit arrives, make immediate arrangements to meet together to review all of the contents. Explain all programs and options. »» Help organize your new Distributor’s demonstration set up and supplies. »» Attend initial training events with each of your New Distributors. Support and participate in a consistent training schedule. »» Arrange for New Distributors to assist you in at least one if not two of your demos. This is the greatest form of hands-on training and helps you. »» Offer to assist your New Distributor with her first one, two or three demonstrations, depending upon her level of confidence. »» Call your New Distributor after her first dozen or so Demonstrations to answer questions. Know that in the initial months of selling the products, there will be much she has not yet had the chance to learn. »» Encourage your New Distributor’s to track weekly sales and sponsoring efforts in the SeneGence Weekly Summary Sheet. »» Conduct your New Distributors initial sponsoring interviews with her. This will help build her confidence. (Take with you another potential 1st line Distributor to watch and learn). WITH YOUR HELP AND ENCOURAGEMENT YOUR NEW DISTRIBUTOR WILL BE CONFIDENT AND STRONG, SO THAT THEY CAN THEN DO THE SAME FOR SOMEONE ELSE!

SeneShare for SeneBucks We want to help a New Distributor start their business out right by beginning on the right foot onto the “Road to Royalty’ with a little motivation, with a sparkle in their step and bucks in the bank!

SeneSharing Within the first 30 days of a New Distributorship, they place a 300 PV order and share the SeneGence career opportunity by signing up a New Distributor who also places a 300 PV order within their first 30 days as a Distributor, the Sponsoring Distributor will receive the gold SeneSharing Lip Pin encrusted with a beautiful orchid. (One Chance to Earn - Only new Distributors who become SeneSharing Distributors are awarded these beautiful lips!).

SeneBucks SeneGence wants you to have every opportunity to build your inventory and with SenesBucks you can shop – without ever spending a dime! Earn SeneBucks, each time you sponsor a New Distributor who qualifies with a 300PV order or more. The amount you can earn is unlimited: The more you sponsor, the more Distributors in your Downline and the more SeneBucks you earn to shop – for FREE! With each qualified Distributor* you sponsor into your first-level Downline you will earn $25 in SeneBucks to spend on your favorite and latest SeneGence products. The amount of SeneBucks you earn are displayed online on the top of your Distributor Product Order Form in your back office. Happy shopping! SeneBucks must be used within 90 days of issue and can be used to “purchase” SeneGence products.

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The Feeling Wheel – What Every New Distributor Needs to Know Why is it with Training, Tools, Tips, Techniques, Time, and Desire, sometimes you don’t hit the level of success you expected? You were sure you would be successful! You were going to be the next Queen or higher in the company organization! But in the weeks and months that followed, your enthusiasm dulled, your commitment softened and your desire seemed like it was gone? Why does that happen? What can we do to prevent that from happening? The “Feeling Wheel” identifies not only emotions, but how they affect our business, family, and really all aspects of our life. We are going to look at the Feeling Wheel in relationship to our SeneGence business. By recognizing each emotion on the Feeling Wheel and how it effects how we approach our business, we can maximize our success. When you first signed up as a New Distributor to the company, what were some of the emotions associated with starting your new business? 1. Excitement 2. Optimism 3. Enthusiasm 4. Hopeful

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1. Excitement This is the first quarter of the feeing wheel. Excitement! There is never a better time to be a Distributor than when you are in the Excitement phase of the Feeling Wheel. Enthusiasm is what makes people successful. When you are Excited about your Career, Job, Relationship, etc…..you can make anything happen, you feel invincible. A New Distributor brings home their kit and begins to read their information and calls their family and friends to tell them about their new business opportunity. What are some of the responses they may receive? »» Can be positive, encouraging, motivating. »» Can be doubtful, negative, cynical, and rude. If people that are important to the new Distributor don’t understand direct sales or have had a poor experience with another direct sales company, what are some things they might say? »» Oh, that company sounds just like ____________. I tried to do that, all they wanted was my money, I couldn’t make it profitable. »» Oh, ___________that sounds like a pyramid.

Isn’t that illegal?

»» Why do you want to do that? Do you really think you be able to sell that stuff? How does the Distributor feel when these negative thoughts and experiences are relayed to them? They become doubtful, scared, and remorseful. This leads to the second quarter of the feeling wheel called Doubt. 2. Doubt In the case of our SeneGence Distributor, Post Consumer Doubt. When people that the New Distributor respect and care about criticize a decision they have made, it causes doubt to set in. Couple this with a few poor attempts at wowing or trying to book a demo and this can be a critical point in a Distributor’s career. Doubt alone is not enough to make most people give up. As the saying goes, most people will still at this point give it the “ole’ college try”. Without support and encouragement at this time, the Distributor will enter the next quarter of the feeling wheel which is Denial. 3. Denial “It is what you do when you don’t feel like doing it that makes the difference between success and failure.” Denial is the point on the feeling wheel where most people quit. (Quit their business, their relationship, their project, etc.) The good thing about the Denial phase is that there is a choice to be made. This is the phase in which we can grow. The trick in this phase of the feeling wheel is to recognize that you have entered this phase (or know that your downline has entered this phase) and to take decisive action to overcome it. Motivational books, seminars, trainings conducted by the company or your Upline, and networking with positive people are all steps you can take to move through Denial and back into ….Enthusiasm! Once you overcome Denial by managing your time, goal setting, and taking positive actions, you enter Recommitment and regain all the benefits of motivation, excitation, and education.

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How to Recognize the Phases How do you recognize each phase within the feeling wheel for yourself and members of your downline? Doubt: »» You call your upline (or your New Distributor calls you) with concerns after you have been sponsored. »» You do not seem willing to commit to training. »» You are negative when you attend training. »» You will not return your Upline Sponsors’ calls. »» You ask about termination and return policies. Once the seeds of Doubt have been planted, it is important to take action. Positive actions will help keep you on course and see success quickly within your business. By experiencing success, the doubt that has been introduced to you can be overcome. Some examples of activities that help overcome doubt in your SeneGence business are: »» Conducting demos »» Attending trainings »» Conducting trainings »» Calling for re-orders »» Setting up sponsoring interviews By taking positive, results-oriented actions in your business and seeing the results, doubt can be overcome quickly. Should you not take action against the emotion of doubt, left unattended, it can fester and cause you to travel to the next quarter of the feeling wheel. Denial: Denial is the stage when New Distributors may evaluate their business and quit. Should you enter into denial, it is important to recognize that while this can be the most difficult part of the feeling wheel to overcome, it is also the point were we grow. We grow as people, we grow our relationships, and we grow in our resolve to build a successful business. How do you recognize in yourself and in your downline that you have entered the stage of Denial? You need to look for the following signs: »» Not placing orders monthly. »» Not returning phone calls that are related to the business. »» Not attending trainings. »» Hostile when questioned about the business, goals, and successes. »» Using negative language when speaking about the business, the opportunity or income. How do you move through denial and into recommitment? While the answer is simple, the actions are more challenging.

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1. Recognize that you are in this part of the feeling wheel. Think of this as if you were overly fatigued. You know the signs of being worn out; you’re cranky, moody, and overly emotional. When these signs appear, you take action. You rest, sleep, relax, recharge. You need to do the same when you hit the doubt quarter of the feeling wheel. You first need to recognize that you’ve entered this phase in order to take action to move through it. 2. Surround yourself with positive people: Negativity breeds negativity. Avoid situations, people, events, meetings or any other activity that has the potential of turning negative. Positive people make for positive action. Engaging in negative activities will reinforce any feelings of doubt that you are currently feeling. Instead, surround yourself with positive, upbeat, enthusiastic people that only engage in activities, situations, events and meetings that will enhance their success. Their motivation and attitude will become infectious. Remember a positive attitude is no more than a state of mind you choose. Why wouldn’t you CHOOSE to be successful? 3. Find something in your business to get excited about. Attend a SeneSential meeting in your area or conduct one. Listen to the weekly conference call or webinars, participate in the quarterly incentive that is currently running, call customers about our newest product and introduce them to it. Force success and excitation then recap the benefits of this action. 4. Do not consider failure as an option. If you eliminate that thought that giving up is the answer to the stage on the feeling wheel, you’ll have to think of other creative solutions to moving back into Enthusiasm. Recommitment: By taking positive actions and following the guidelines we’ve discussed, you will be re-energized and recommitted to your business. This is the first sign that you are moving back into Excitement. Signs that you are recommitted: »» Your calendar has bookings. »» You’re attending trainings. »» You’re hosting trainings. »» Re-orders are up. »» You are filling out weekly goal and summary sheets. Moving back into Excitement is like being in puppy love. You see everything as a possibility and you’re excited for yourself and your downline. There isn’t anything you can’t do! Many people ask, how often does a person go through the feeling wheel? Or, how long does it take to go through this cycle? There’s no answer to this question. Each person is different. Some people may go through this cycle once a year. Some people go through this cycle once an hour. It depends on how you allow yourself to be affected by the challenges in your life. Recognition of the emotions associated with the wheel is the key to being successful and using it to grow your business. Once you master the acknowledgement of this cycle you’ll be successful in managing your business, home, and your life.

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3 Styles to Train Downline Distributors Please refer to Chapter Four: 3 Learning Styles to learn more about this topic. Have you ever wondered why some people just won’t make use of all of the different training materials offered to them? Most people will choose only those tools that are geared toward their own primary learning style. For example: a visual learner will get more out of the training videos, or seeing you do a demo. A verbal learner will be able to learn effectively from the Product Knowledge CD. A kinesthetic learner will progress more quickly if you have them assist you with a demo, or just by playing with the products. SeneGence has provided us with tools to reach all three of these learning styles. Familiarize yourself with all that is available, and steer others toward tools that will be most effective for them. Determining the learning styles of your New Downline Distributors will also help you to better understand how to present information so they can actually retain it and use it!

Tracking Your Downline Growth SeneGence has designed a variety of tools for you to use to help track the growth and productivity of your Downline. You will find most of these reports in your Distributor Back Office under Business>Downline. In the last chapter of this manual you will find a Downline Flowchart that can be easily used as a visual to see the growth of your organization as you begin to grow. With each New Distributor sponsored, write their name under the name of the Upline sponsor. The goal is to build wide with the depth of your organization, growing beneath a variety of ‘legs’ (new leaders) for a business that is stable and long lasting.

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198 Date  Coral Tones  Rust Tones

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MakeSense™ Foundation: EyeSense™: BrowSense®: LashSense®: ShadowSense®:

FOR DISTRIBUTOR USE ONLY: Recommended SeneBlends BlushSense™: LinerSense®: LipSense®: Highlighter/Shimmer: Gloss:

Next SeneBlends Consultation: Date: Time: US080411

10. What product are you the most uncomfortable applying and why?

4. What type of glamour look do you prefer? (check all that apply)  Sporty  Natural  Professional  Sophisticated  Exotic  Sexy

8. How much time do you spend daily on your glamour application?

7. What is the main color foundation in your wardrobe?

9. What cosmetics do you carry with you daily for reapplication?

 Normal to Dry

 Pink Tones  Blush Tones

6. Which products do you use on a regular basis?  Foundation  Eye Liner  Brow Color  Mascara  Eye Shadow  Concealer  Nail Polish  Blush  Lip Liner  Lip Color  Gloss or Lip Balm

5. Do you prefer:  Red Tones  Brown Tones

3. Do you wear cosmetics to: (check all that apply)  Work  School  Exercise  Evenings Out  Social Events  Other ____________

2. Would you describe your skin tone as:  Dark o Ruddy  Yellow  Olive o Pale  Ivory

 Dry

State/Province Post Code Work Phone ( )

1. Would you describe your skin as:  Oily  Normal to Oily

Customer Name Address City Home Phone ( ) Mobil Phone ( ) E-mail

SeneBlends Customer Profile VII. BUSINESS FORMS SeneBlends Customer Profile


SeneGence Weekly Summary Sheet

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New Distributor Training Manual Volume 3 | Planning to Win & Time and Business Management

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Planning to Win & Time and Business Management | Volume 3

TABLE OF CONTENTS

I. TIME MANAGEMENT

203

Time Management Home Life Time Management Tips Family/Personal Time Management Tips Social Life Style Time Management Tips LOTT’D “List of Things to Do”

II. BUSINESS MANAGEMENT

203 204 208 212 212

219

Business Management Multi-Task and Progress Business Time Management: Social Time Management

III. GOAL SETTING

219 225 226 229

230

Goals Define Who You Are Attitude Determines Altitude Determining Priorities How to Set a Goal Setting Goals in Your SeneGence Career Setting a Sales Goal Setting a Reorder Goal Setting a Wowing and Booking Goal Setting a Sponsoring Goal

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IV. BUSINESS MANAGEMENT & GOAL SETTING TRACKING FORMS  252 Business Goal Setting & Tracking Forms SeneGence Weekly Summary Sheet Downline Flow Chart Seminar Year Inner Circle Courts Leaders Year Annual Tracking Calendar

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I. TIME MANAGEMENT Time Management Where does the time go? Do you ever start a day, live the day, and by the end of the day, realize nothing was accomplished? Do you feel as though you spent the day simply “maintaining” as opposed to forging ahead closer to completing projects that bring you that much closer to your goals? Developing good time management habits will greatly reduce wasted time, make your days more productive, and help you to achieve your goals. If you take the “time” to instigate good time management practices you will find you not only achieve more each day, you more than likely will have more energy, feel more confident, and enjoy a fuller life. As good time management practices become a way of life, you will also find more time to enjoy activities and interests you previously did not have time to indulge. Adapting a commitment to execute good time management practices will enhance your quality of life. Good time management habits improve your private life, your professional life, your leisure life, and virtually every part of your life, giving you an astonishing sense of accomplishment. You must get organized. Initial stages of employing good time management practices and organizational skills means that one must first invest time to ultimately make more time. It may take a small investment to purchase items that will help to make your life more efficient and organized. This small investment will pay you back with big dividends. The decisions you make by analyzing and implementing organizational skills will sharpen your focus, eliminate much clutter (mental and tangible), and set up the foundation of good time management practices. The time you gain will free your mind and body to pursue your goals. Clutter of the mind makes you feel tired and slows you down. Successful individuals know it is impossible to keep a well, continually updated organized list of projects and things to do in your mind. There are too many projects to work on and too many tasks associated with those projects. Methodically keeping track of these tasks and projects will provide a process in which to see a successful completion of each goal. Write down projects and their related tasks required to complete the task successfully onto a piece of paper or enter into a list on your mobile app, iPad, laptop, or PC. This alone will free your mind to work towards solutions and take on tasks to complete the projects. Below are listed areas you may deem needing attention to streamline and organize your living and work spaces: (add to the list if needed) Home Family /Personal Work Social Laundry

Errands

Paper work

Correspondences

Cleaning

Entertainment

Bills

Phone Calls

Clothing

Education

Correspondences

Social Appointments

Groceries

Life Style

Primary Job Function

Gardening Meals Meetings Bills

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The quests to organize each of these areas can be a daunting task at best. It might be more palatable to tackle one of these segments at a time; perhaps one per weekend might work for you. If the project is huge, like organizing a kitchen or an entire billing record filing cabinet, you may want to divide it into groupings to be done at intervals. The critical issue is to begin; begin to save time. As you conquer each of these categories, make a list of items you require to complete the project. Keep the list with you at all times. Delegate a small portion of your new income to purchase the items you have identified, one-by-one. It may take a year to complete this process. Again, the point is to begin today, amidst where you are in your life this very moment. To make this entire process easier, you need to closely partner with “Time Management Musts” and well kept secrets; until now…Bocks (pronounced “Box”) and Lott’d (pronounced “Lot-dee”). Meet Bocks, the “Perpetual Charity Box” Bocks welcomes within his walls items that have since served you and your family well. Bocks is your friend. Bocks is very low maintenance and lives in the garage. Bocks loves to receive gifts and will gladly follow you around to keep you company as you undertake these chores. You feed Bocks goodies often. Bocks likes to share and delivers to individuals who have little resources, items that are useable and in good condition. From time-to-time you take the Bocks for a ride to the nearest S.O.S Shelter, Salvation Army, or any local food shelter. Next, meet Lott’d the “List Of Things To Do”. Lott’d is a very distinguished MP (Master of all Papers). The only list you need is Lott’d. Lott’d tracks all categories. You only need one list and that is Lott’d. Lott’d is an expert in keeping track of a wide variety of categories’ items, errands, important things, not-so-important things, things that need to get done, picked up or dropped off; people to call, chores, reminders, and places to go. Lott’d is invaluable and dedicated. Lott’d will stay with you through thick and thin regardless of where you travel. Lott’d will become your constant companion, keeping you on track, helping you to stay the course.

Home Life Time Management Tips Your ability to develop good Time Management habits primarily starts with getting organized within your home. It is safe to say you release yourself of uncertainties and subliminal fears when you are assured your family are well prepared and cared for. When your home life is organized you will find you spend far less time looking for misplaced items and straightening unnecessary messes. You will spend less time in what may seem a constant state of worry. Less clutter, of any kind, is less stress. Less stress aids in the pursuit of better relationships amongst immediate family members. Getting organized in your home will free valuable time to direct your attention to not only more enjoyment of your family, but as well, the projects and tasks that will help you obtain your goals. You may find that with a more organized household, you will spend less money on duplicate, misplaced or unnecessary items.

Wardrobe Analyze and organize your wardrobe. Donate to ‘Bocks’ clothing that has not been worn in a year or two (this is also deductible if you get a receipt for your donations). This makes it easier to organize and allows for more room to store new pieces to your wardrobe that will complete a larger combination of looks. And yes, this is the moment you must donate to Bocks all those special pieces that, as of today, are three sizes too small for you (you know exactly what I mean).

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Closet Create categories for your clothing hanging in your closet. Ask a friend who you believe has a good sense of style help you determine what clothing in your closet makes a professional statement. Place these garments in a section of your closet for easy access. Create a section for sport clothing, casual clothing, evening wear, etc. It also helps to create sub categories within each section. Hanging the selection of blouses together, the array of skirts together, the slacks all together, and the dresses together makes it easy to choose, at a glance, the outfit you will wear for the day. Give to Lott’d a list of the simple basics you may need to purchase that will help you tie the pieces together for a variety of looks. Think about hiring an image consultant or a personal shopper (many department stores employ those who provide this service). Organize your shoes. Create categories that coincide with your clothing. Purchase a selection of basic colored heels, such as brown, black, taupe, etc., that are versatile, comfortable and professional to mix and match with your professional outfits. Organize your lingerie. Determine what additional type of lingerie, if any, is needed to add to your wardrobe to support a professional look. Organize your nylons. Always include in your wardrobe a selection of nylons in a variety of colors. Purchase them in pairs so that you always have an extra pair in the event of the inevitable unexpected run. Categorize for Lott’d “Clothing” for your wardrobe. Cross items off Lott’d as you make your purchases.

Accessories Until you have the time and the budget to expand your accessories, a few basics will be adequate to project a professional image. Invest in a light weight or roller briefcase to carry your business tools. Acquire a selection of gold earrings and necklaces, and silver earrings and necklaces. Wear a silver and gold toned watch to blend with both color groups. Organize these into a jewelry organizer. This will save you hours and help simplify jewelry accessory choices of the day. You will find an organized closet and well thought out separates and accessories not only help to improve your personal style and image, it makes dressing easier, faster, and reduces time required to coordinate daily selections and press garments. Consider engaging each member of the family in this process to organize their own wardrobes. Set free those single socks, holey tee-shirts, and size four shorts (from four years ago). Into Bocks go all of the clothes left by visitors during sleepovers, winter jackets that are out of style or no longer fit, shoes that have been out grown, and sweatshirts that haven’t been worn in years.

Cabinets and Closets throughout the House Clean out your linen and towel closets. If your child is at least twelve, it is probably safe to assume the crib linens go to Bocks. Miss-matched, torn sheets, faded rust towels from the sixties stuffed into the back corner of the third shelf go to Bocks or a well-organized, clean area/container for rags in the garage. Doilies, hankies, tablecloths…do you use them? Game closets, sport closets, pet cabinets, play rooms… Get Bocks…You know the drill. In most homes kitchen and food activities consume a good amount of time. Here are some tips you may find help to organize and save time in this portion of your home:

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Cupboards and Drawers Organize cupboards and drawers. Throw away all of the useless disposable containers saved from prepared foods, jars, fast food containers, condiment squeeze packages, assortment of napkins, plastic utensils, holey old dish towels, and any other paraphernalia that simply clutters up your kitchen cupboards and drawers. Don’t forget Bocks. Give to Bocks all of the kitchen gadgets you just knew you could not live without and have rarely used, such as the peel-o-matic-super-juicer-remove-thecalories-mega-vega-machine and the Snowman icy makers you bought the kids during the summer months – eight years ago. Purchase an appropriate set of stacking mixing bowls. The “odds and ends” go to Bocks. Take stock of your daily glasses, dinnerware and place settings. Do you have enough to serve dinner despite that some pieces are in the dishwasher? How about suitable cookware? Can you prepare an entire meal at the same time with the pots, pans, and skillets in your cabinets? Speaking of cooking, do you have a well stocked condiment cabinet? An array of spice sets, herb sets, salts, and condiments will save endless hours of running to the store for last minute cooking supplies. Make a new category for Lott’d. Cross the items off Lott’d’s “Kitchen” one-by-one.

Groceries Groceries are one of Lott’d’s specialties. Grocery issues start in the refrigerator. Do you have three jars of mustard opened in there? Condense them down to one jar. Throw the other two away. Toss jars that have been in the refrigerator for at least the last six months. (You may want to consider wiping with a cleaner while you’re there.) If you do not have the standard staples such as ketchup, mustard, mayonnaise, or whatever it is your family consistently prefers, put them on Lott’d and stock up. Keep an extra jar, can, or bottle as reserve, if possible. The goal here is to make a shopping trip only once a week for the entire week’s supply of food, both refrigerated and non-refrigerated. Purchase bulk items whenever possible from buying clubs or giant discount markets. You will save money and time by purchasing in this manner items such as vegetables, fruit, tissues, frozen goods, bottled water, soft drinks, personal care supplies, vitamins, over-the-counter medications, pet supplies, laundry detergents, paper towels, trash bags, baggies, foil, and cleaning supplies, to name a few. Cleaning Supplies? Note with Lott’d to clean out underneath the kitchen and bathroom sinks. Bring protection. There may be something living under there by now.

Cooking Let’s address cooking. If you enjoy cooking for your family, when you do cook, consider preparing twice the dinner; one dinner to eat that evening; another to freeze for a night when you may be booked elsewhere and won’t have the time to cook. Freezing homemade dinners are a huge time saver and a delicious and nutritious way to serve your family home cooked meals, instead of fast food while maintaining a busy work schedule. Baking turkeys and family size hams are not only tasty but versatile dishes. They might possibly be a beautiful main course one evening, sandwiches for the kids the next day for lunch, and a delicious soup for the next evening. In today’s market there are large selections of delicious pre-mixed soup packages, sauce packages, and dip packages. These are easy to keep fresh and can add a wonderful touch to finish dozens of simple dishes. Another fun idea your family will enjoy is to make a certain night of the week “family night out” for dinner. Make a habit to treat the entire family to a different restaurant each week, on you, from your new earnings. You, the family, and Lott’d will create a restaurant category. This is not only fun, but is educational. Use it as an opportunity to introduce children to different cultures around the world.

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Foliage Do you have house plants? If so, how much time do you spend watering and pruning them? Is this something you enjoy doing? Is there someone else in the household who is willing to take on that responsibility? Should you consider silks instead?

Clutter Storage Is clutter in family rooms and bedrooms a problem? Do you find yourself experiencing embarrassing moments when unexpected guests drop in to see your house in complete disarray? The solution to what could be an enormous undertaking is simple. Big empty baskets located in inconspicuous spaces in family living areas. Big basket or “Baget” is designed for such emergencies. When the doorbell rings you rush to the family room where you quickly scoop everything off the tabletops and floor into the “Baget” and replace the lid on top. Walla! Clean room in seconds, on your way to answering the front door to greet your guests! Do the bedrooms, especially children’s rooms, have appropriate shelving for storage of books, games, prized possessions? Many children have difficulty sorting and organizing the way adults do. It is easier for them to make “sorting” projects successful if they have proper shelving, drawers, or play boxes to help them stay organized. If the storage space is appropriate perhaps it’s time to add the bedrooms to Lott’d. Bocks should be there too.

Family Communication The management of a home is a big responsibility. Communication with immediate family members is vital, especially children. Family mobile phone plans are inexpensive. Sign up for one that enables your children, regardless of age, to use or have another adult use, to contact you and you them at any time of any day regardless of where they are and where you or your spouse may be.

Home Business Space Tracking taxes, mortgages, bills, insurances, investments, legal documents, and warranties, etc. is a never ending process. This serious business deserves a space worthy of the thought and precision needed to track the security of a family. Every family needs a space, even a modest space with a desk for home management. PC’s are invaluable as you realize the time saved by utilizing one in your financial planning and transfer processes while paying even normal debts. Correspondences with friends, family, and businesses are immensely simplified with e-mail. Incoming postage mail is gathered at this space, and then appropriately distributed. Hanging files are a must to alphabetize and organize written notices, billings, and important documents. These files should be organized in a way that, in the event of emergencies, another responsible adult can locate necessary information. Include identifications and pass codes to access information stored in the PC. This office area should also be the area any member of your family can go to determine where you are located at any given time of the day and a phone number to reach you. In that space should be some type of list with names and numbers for emergencies, contact information, and weekly schedules for both children and adult family members. In addition to a PC or laptop, your home management space may include a phone/fax/copy machine, a drawer with a stapler and staples, stamps, pens and pencils, paper clips, envelopes, extra hanging files, a family date book, and note pad to start. Put these items on Lott’d.

Gardening Gardening, mowing, watering, weeding, fertilizing, and bedding can take much time and, for many, is a relaxing fulfilling hobby. Invest in a gardening cart on wheels. This cart will store and organize pesticides, gardening tools, seeds, hoses, etc. If you delight in this activity, having all that you need at SeneGence New Distributor Training Manual, Volumes 1-4 011017 ©2016 All Rights Reserved

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your fingertips will further enhance the experience. If you do not delight in this activity, get a gardener. They are negotiable in price and function. Be sure you get a gardener who delivers the services you require to maintain the style of grounds you desire. Confirm a service schedule with the gardener. Gardeners generally range from $30 to $100 per week for a normal sized ¼ acre lot with a front and back yard. Seasonal flowers, spraying and fertilizing is additional. Employing an experienced gardener will free for you much time and, more importantly, less worry about the lawn not being kept.

Garage If the garage irritates you every time you walk through to get in and out of your car or you struggle to reach the washer and dryer on laundry day, put it on Lott’d. Perhaps you can enlist the family’s help and make this one a family project one weekend, finishing with a trip to the cinema afterwards for a treat. Bocks is already willing and waiting. You might as well enlist Lott’d for household improvements and repairs while you are at it.

Laundry Did I say Laundry Day? I left it for last because, frankly, I am stumped. All I know is that our ‘home mom’, does a great job keeping our laundry clean and a service picks up and delivers my dry cleaning twice a week. You’ll need to ask your Upline for laundry tips.

House Keeping Speaking of ‘home mom’ I believe every woman who runs a household, a family, and another job, even if it is part time should definitely engage the services of the very minimum, a cleaning service. They are not expensive, free the women of the house to make money that brings residual earnings, and eliminates the necessity to spend valuable time on projects that are repeat household tasks. These tasks must be performed every week such as cleaning toilets, mopping floors, vacuuming, scouring sinks, etc. Pay someone else to come one day a week to perform these mundane, but essential tasks. You work on building your future. No one in your household cares who cleans the toilets! They just care that they are clean! A cleaning service one day a week for heavy cleaning will free a tremendous amount of time for you to work at other goals and spend more quality time with your family. Light cleaning will be left to you throughout the week. Wow! So much to do. Who has time for a job? As amazing as it is, we do all of this and more. Remember, the key is to identify each area that needs improvement and get started… even if it is ohso-slowly. Within the year, you will have a smoother running, happier household.

Family/Personal Time Management Tips You are on the brink of giving one of the most valuable gifts you could possible give to your family, the gift of “Time”. You are now the beacon who will act as a role model, and educator, and an inspiration to your children and spouse, alike. That is…After all the grumbling dies down! NO ONE likes change.

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Engage the Family When you introduce this concept to the family, sit them down together. Tell them about your vision. If you do it with enthusiasm and ask them for their support they will better understand why things begin to slowly change. Your children and spouse will more easily understand when you have to tell them you cannot give them a ride to Suzie’s house because you have an appointment… ‘However, had you known in advance you could have made appropriate arrangements.’ It makes it more palatable when you ask their help to clean out certain cabinets and ask them to pick up after themselves. They will learn to better honor the time in their day as well as yours. You’ve decided to take control of your future. You’re getting organized. You will need your family to pitch in, help out, and support you as you lead the group, ever so gently, through this period of liberation. You will know you are successful when over time, your children say to you: “Hey, here is a list of items I need for the fourth grade”; or perhaps, “Hey, I’m scheduled to have a haircut Saturday morning then pick up the team for kayak practice at two. Does your schedule allow for you to meet me at the mall for lunch; I’d like to show you something?” (Don’t get too excited… it’s probably an outrageously expensive something or other they want for their birthday.) From your spouse you may hear; “Here, Honey, I haven’t used this in a few years. You may give it to Bocks.”

Introductions Step one to family support: Call a family meeting. Introduce Bocks and Lott’d. Dress them up. Put a smile on Bocks and a flower on Lott’d. This is a big day for them and they will always want to make a good first impression. Let the family know you are going to begin to organize the house and your time. Explain to them why Bocks and Lott’d are going to be around. Now, the fun part: Sit down with the family and make a plan. It can be whatever the group dreams of collectively at times, and for the individual members. Together, if you all pitch in, you can and will do it!

Define a Desired Lifestyle Life style issues range from scope of the entire family to personal. What do you want for your family? To what do you want to expose your children? Will they learn from a television, the web, and their local schools and churches? Would you like them to experience a little more than the basics? Do they sleep in and wander the neighborhood on Saturdays? Or is there a skill they would enjoy learning, instead? You must plan for their continued education, just as you plan for family time at the Holidays. Happy families do not happen accidentally. It can be challenging to maintain a happy loving atmosphere in one’s home and communities in today’s world. Plan to make your home a haven. Discuss with them, if they are old enough, the atmosphere you would like to create within your home. Introduce Bend (pronounced exactly as it is spelled). Bend is your new kitchen buddy. To eliminate the age old problem of ‘picking up after everyone due to the inevitable fact everyone else but you leaves their “stuff” all over the house’ put in the corner of the kitchen (in colors that coordinate with the kitchen fixtures, of course) stackable bends with labels for each of their names. When you and others find an item lying around the house, toss it in Bend. Books, toys, magazines, pencils, homework, keys, wallets, socks and shoes…. The answer from henceforth is a neater house and “check Bend” (and all of the lessons this concept teaches).

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Organizing the Family Lott’d tracks your errands, is the keeper of the wish list, and helps you to stay on course to complete projects; Bocks helps remove clutter. It is time to meet, Locks, ‘Little Bocks’, Bocks’ little friend. Locks plays a different but vital role. Locks is a tote probably left guarding the inside of the door that leads to the car, and is eager to transport for you dry cleaning, videos that must be returned, shoe for the shoe man, packages for the post office, returns to the store, and all “Honey will you please” items. Locks sits quietly as you drop into his space, all items that need to go somewhere. He’s on the fast track. When you are ready, so is Locks. Locks enjoys daily car rides. You’ve got Lott’d, Bocks, and Locks on board. It is now time to welcome into the fold of organization the tracker of time…it reveals all that you do with your life from henceforth…your new best friend, DB, (pronounced “Dee-Bee”) your personal Date Book. In DB, record people to call, phone numbers, incidental expenses, reminders, events, and every scheduled appointment. DB has a cousin, AB, (pronounced “Abe”) Appointment Book. You can find AB at beauty supplies. AB looks like a date book but has additional has columns to track the days of the week for several people. AB is wonderful tool for busy families who have children off in many directions throughout the week. Rotating family chores and tracking whose doing what chore this week can be recorded in AB. Creating a tracking schedule of this type for younger children helps to teach many principals. Taking on certain responsibilities, such as emptying the trash or picking up one’s room, teaches young ones to participate in basic activities for family accountability. Successful completion of chores can be measured by placement of a stamp or star on a daily basis by the name of the participant for which the task was assigned. An accumulation of stars by the end of the week may be rewarded with additional privileges. What a fun way to teach children goal setting.

Personal Time with You Keeping track of the families schedule also helps to keep each family member on track to reach their own goals, but it gives your family a visual image of a time, place, and day they will have your very valuable, undivided attention. Busy families, busy children still need the personal attention a loving parent offers. The family revolves around you. You may even make scheduling a private hourly outing every week with each of the children. Regardless of how busy and diverse your schedule becomes your family will know you are there for just them, the most important people in your lives, your loved ones. No matter the age of the children. This process begins to teach the value of scheduling time.

Entertainment Lott’d needs a listing for entertainment. Schedule the time in your DB for entertainment (Friday and Saturday evenings, and some weekends). Entertainment may include the family, or not; your spouse, or not; but from time to time include all of them together. A family that plays together builds fond, loving memories they will have for life.

Education for Fun Entertainment can easily blend with education. You must budget and plan to educate your family. Take the kids to the zoo. Discuss the wonders of nature. Take the family to a play at the local community theater; a place that lets their imaginations run free. It cost very little. Attend together as many outside, open air concerts as possible. They may learn to love music. Go to the airport to watch planes land and

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take off. Discuss aero dynamics and ponder to where the plane’s destination may be. Take a bus ride through the city for a dollar. You’ll be amazed with what is there you hadn’t noticed before. Perhaps a major outing of this sort becomes a must once a month. Education evolves all members of the family at different levels. Schedule the time in your DB or AB. (Who needs to be where?) Do you want your children to take three months off in the summer; or could you and your children sit down together and decide how to best use the summer month to enhance their education through a varied schedule of pursuits. You and the children sit down with Lott’d and make a list of things they would like to accomplish, learn, and experience. Categorize by each family members name. Some of these could be to volunteer at the hospital, read to children at the library, and check into community programs that offer a series of free classes at the local community centers. If you plan for it in advance, you can set aside $10 of every Glamour Demo to pay for an amazing summer camp of your child’s choice. (Boy, you can bet they will help you with those chores if they know your success means opportunities for them!) How about continuing education for you and your spouse? We need to understand our abilities to study, to learn, to enhance one’s life continues beyond high school and college. Attend educational seminars together that are appealing to the both of your interest. Make a list with Lott’d. Weekend retreats for couples offer education, relaxation, and entertainment. You must plan for it. Schedule the time in DB.

Personal Growth You must find some private time for yourself to read self-help books; biographies impart interesting behavioral information and is an entertaining way to study humanity; read business or cosmetic journals, garden magazines, and review trade journals while relaxing in a quiet bubble bath or just before bedtime. Schedule it in DB, you will more likely get to it if you’ve written it in as part of your schedule. Keep a book or two or an e-reader of some type in the car so that you can read while waiting at the car wash, doctor’s office, or nail and hair salon. Studying your trade, understanding the world around you will help to keep your interest peeked and your imagination active.

Meals with Love Meals should be the most valuable time spent every day, if at all possible, where family members come together to socialize, share their days experiences, and support each other’s progresses. Meals together may mean breakfast or it might be dinner. One opportunity a day should be a must. I believe that if you can make meal time a happy experienced, not a place where family members are admonished, this precious time together can help mold a closer family structure. Meals can be used as an opportunity to talk about relevant world issues, education, business, and get caught up on friends’ updates. It could be fun to have a homemade cooking class one night a week where in each member of the family is in charge of preparing a dish you have preplanned. This makes another night of the week and meal time educational, fun, and builds fond memories, all in one. Finally, the money maker tip. Work smart, not hard. Keep your priorities straight by vigilantly planning for your family… and make money at the same time. Use errands, activities, outings, seminars, ever time you walk out of your home an opportunity to identify leads for your business. Carry with you at all times, your business cards, beauty books, and your date book. Keep a swipe of LipSense color on the back of your hand. Be sure to mention to all those individuals whose path you will cross in the course of living your day. Get their names and phone numbers. If you do not book them at your initial meeting, leave them with a promised phone call, and book demonstrations.

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Remember, you have to “circulate to percolate”. The busiest people get the most done. If you are mindful of how you spend your busy days, watching for opportunities as you encounter them, you will have plenty of names of those who will be interested in our fabulous products on an on-going basis.

Social Life Style Time Management Tips Here are some tips that will help organize your time while having fun and progressing towards the achievement of your goals.

Calls and Correspondence Stay in touch with friends and family while whittling away the moments standing in line for coffee or while checking out at the grocery store. A personal phone call from you will keep all parties in touch and you guilt free. Make a list of those you need to call weekly, and every so often with Lott’d. Birthdays, and anniversaries are always recorded in DB. Record as many dates that can be remembered onto DB’s pages. Transfer these dates and names to the new and improved DB for the next annual DB. Such dates and special occasions will increase over time. Make a habit to call on those special days, those listed. At the beginning of each month you may take time to send Birthday, Anniversary, and Congratulation cards where applicable. Pre purchase a box of appropriate cards including Birthdays and “Thank you”. Accumulate cards for Father’s Day, Mothers, Days, and Christmas Cards… all the occasions you recognize throughout the year…Keep them handy at your work space for easy access. Once filled out and addressed give them to Locks.

Social Engagements Social engagements, outings, family vacations, and holiday plans should be planned well in advance Make a plan devising how this time will be spent, with whom, and where. Social engagements may mean dinner with other couples. How many evenings a week are you willing to give to this endeavor and with whom? Could this time even present an opportunity to mix with others for booking prospects? Call your friends and family and book the time with in the month. Book it in DB. Doing so gives all members of the family a goal to look forward to and to work towards. This process also lets your friends know your time is valuable. As long as you let them know you will continue to make appropriate time for them, despite your busy schedule, they will not feel slighted and you will maintain your cherished friendship.

LOTT’D “List of Things to Do” Meet Lott’d, a “List of Things To Do”. Lott’d now belongs to you. Lott’d has provided you with an outline so that you may begin today to get organized and save time. Every Distributor needs the following applicable items: »» DB, your Date Book. »» AB, for the family, if needed.

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»» Lott’d clipped to the front of DB. »» Bend, your new kitchen buddy »» Baget, your new living area helpers. »» Bocks, your new house companion. »» Locks, your new car buddy.

Household List of Things To Do: Wardrobe: Name _______________________________ (Repeat as often as needed) Clothing:

Accessories and Jewelry:

Shoes:

Nylons:

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Kitchen Spices and condiments:

Dinnerware, glasses and serving pieces:

Bowls, pots, and pans:

Groceries Bulk Staple items:

Frozen Goods:

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Personal Care:

Laundry and Cleaning Supplies:

Pet Supplies:

Vitamins and over-the-counter-medications:

Mixes and sauces:

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Home Office Space Supplies:

Services:

Gardening Supplies:

Services:

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Family/Personal List of Things To Do Life Style:

Education: Name ___________________________ (Repeat as often as necessary) Vacations:

Holidays: (Name) wants to (attend)______________(Repeat as often as necessary)

Weekend Entertainment Activities:

Education: (Name) ________wants to (study)__________ (Repeat as often as necessary) Chore Assignments:

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Service Providers and Teachers:

I will schedule time for: My Spouse:______________________________________________________________ My Children: ____________________________________________________________ My Self: ________________________________________________________________ Meals: __________________________________________________________________

Social Life “List of things to Do” Calls and Correspondences: Supplies:

Social Appointments:

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II. BUSINESS MANAGEMENT Business Management There is so much to learn and accomplish. The important thing here is to remember to be kind to yourself and allow time to work through organization one step at a time. Once you’ve put a piece of organization in place (which also takes time) and begin to implement you will see how that you save time and progress and prosperity seems to become easier. Write It Down! Every time you experience a creative thought, write it down on a running list. The impulses of your mind, hunches, your thoughts are said by some to be the very actions and direction needed for you to reach your goals. Ideas constantly flashing through your mind can be confusing. Write down each thought on a list to free your mind for the next thought. Keep a pen and paper on your night stand and in your car for this very reason. As you review your list of ideas, you will then be able to organize your thoughts into a plan of action and implement the good ideas that help you progress. Proper Work Space If you are going to make progress reaching your business goals you must plan to work and work the plan. Organize your work space in your home. When reporting to this space you and other household members should denote you are reporting to work and respectfully treat this period of time as nothing other than work time. Do not allow yourself to wander, looking for “what you may justify to be” more important tasks (procrastination – avoidance, the deadliest of all forms of sabotage that keeps you from achieving goals). This is not scheduled time to bathe the dog, read a magazine, work out, or call your friends to chat. Working your plan allows the luxuries of life style you have outlined for you and your family. Paying bills, balancing the business checking account, and reviewing business charge accounts are essential. You are the CFO (Chief Financial Officer) of your new venture. You must plan for your financial success and watch inventory purchases and inventory levels. Additionally, as you grow in sales volume, as the Distributor of your business you are in charge of all of the reorders and product line extensions sold to existing customers. All of this takes time and is important enough for appropriate scheduling. The sooner you organize your paper files and a customer service tracking procedure, the more efficient this process becomes, saving time and earning more income. Here are some tips to help accomplish this: Organize a hanging file organizer for your paper bills. (Use the Training Topic labels in the last chapter of this manual for files). Keep track of all business expenses and earnings by completing a Weekly Summary Sheet (found on line or in the last chapter of this manual) each and every week (it also draws attention to the activities that will lead to prosperity). You will find that by fully recording your income and expenses each week, calculating the numbers required to file income taxes at the year’s end will be must more simple. Go to SeneGence.com to pull a copy of a Weekly Summary Sheet for your file records. File all copies of product invoices along with Weekly Summary. You will need them at the end of the year.

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»» Keep all receipts for incidental expenses and supplies such as coffee with a prospective Distributor and tissue paper for your demonstrations. If a receipt is not possible, record the expense in your DB. »» Booked appointments in your DB are evidence of mileage driven for deduction. Keep a separate mileage chart in your car to record mileage driven for business purposes. »» Seek counsel from a financial expert to help plan for your financial future and structure. Watch your expenses. Do not over spend by buying useless items and chatski’s. »» Reinvest a portion of your profits in your future. Your SeneGence work space should consist of the following items: »» DB »» AB – for larger families »» Lott’d »» PC, iPad, or Laptop »» Mobile Phone »» Dedicated Business Phone/Fax Line »» Business Stationary/Envelopes »» Business Post Cards »» Pens; paperclips; staplers; scissors; post-its; stamps »» Hanging files and file cabinet »» Proper shelving for reference/training materials »» Cabinet for Inventory and supplies »» Annual accordion file; divided by months of the year for sales tickets »» 5”x7” file for customer tracking; divided by months Basic Distributor Functions There are basic functions that must be performed by each Distributor who is planning upon a successful career in SeneGence. Each of these functions is vital to the outcome of one’s results. As you mature with experiences designed specifically to build your skill sets for each functions; you will find balancing these functions simple. In your SeneGence business schedule time for: »» Wowing – New business development. »» Demonstrations – Demonstrating the products to one or more persons. »» Booking – Booking new additional demonstrations from the current demonstration. »» Sponsoring – Interviewing potential new Distributors to whom you have demonstrated the products. »» Customer Service – Calling for product reorders, post – demo checkups, and sending out or reviewing hostess packets with newly booked hostesses. »» Training –Attending weekly or monthly meetings, Seminar, Leaders Conference, PIT Stop. Pre schedule these throughout the year. »» Education – Reading the training manuals, trade articles, self-help books, and research studies. Training includes watching all company videos and listening to company MP3s.

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Use the Business Management Calendar in the last chapter of this manual to plan which function you will spend what hours of each day of the week. Wowing Schedule one to two hours each week for new business development; Wowing (the most common response we hear when showing our product line of SenseCosmetics). Take with you ten to twenty beauty books, a few SeneGence Newsletters, and a few SeneScenes Magazines. Make sure you have your name, phone number, and e-mail address on each item. Invite a Downline member to accompany you; it will be all that more fun. The goal is to visit business offices in business parks, salons, spas, churches, doctors’ offices, and etcetera. Walk in to the office and ask if you may be allowed to place a beauty book in the lobby. See if perhaps you can interest the receptionist in the product buy placing a dot on the back of her hand. Tell them something similar to this: “I represent a new color technology, we like to market to the working women because it truly last for hours. (Rub the back of your hand where you have already applied several of the colors.) We give free demonstrations with no obligation to purchase the products. How many women do you have who work here? (Wait for response.) Well, I’ll be happy to demonstrate this product line, free of charge during a lunch break. What time of the week would be best for me to return with my demos?” You’ve just opened the door to unknown possibilities in sales, demos, booking, and sponsoring opportunities. When you master this type of business development; you will never be out of business. Take Downline members as often as possible. Teach them to do the same. You and your Downline will be assured of prosperity because you now know how to generate your own business, keeping your book full of as many appointments as you chose to hold each week. You are the master of your own destiny. Demonstrations Demonstrating the products regardless of venue requires specific scheduled time each and every week. Allot two to three hours per each scheduled demonstration. This includes travel time to and fro. The amount of time you schedule to demonstrate the product will directly affect current sales goals, future sales volumes by way of new bookings, Downline growth due to new Distributors, and customer reorder revenue. Use precious time at your demonstrations to its fullest potential by maximizing each of these earning opportunities. Maximize your immediate earning potentials. Have available plenty of inventory. You will sell more. Having a full inventory selection will eliminate wasted profits spent on postage, supplies or unproductive time wasted driving in your car required to fulfill back orders. Show all of the products. You will sell what you show. Pre assemble (or purchase on the Supply Order Form) Sponsoring, Partner for Profit, and Hostess Packets. Be generous. Hand these out to as many demonstration guests as applicable. Always take DB to book future demos. At each demonstration have plenty of the following: »» A full inventory of the entire SeneGence product line »» Hostess Paks »» Sponsoring Paks »» Partner for Profit Paks »» Customer Purchase Receipts »» Beauty Books

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Use the Book to Build Education Paks listing in the last chapter of this manual to help assemble paks. Booking Everyone you speak with is a potential booking. You must make an “Offer”. Share with them what you do; show them the product on the back of your hand. Present your business card, exchange numbers; call them to book a demonstration. Always ask for referrals from each and every satisfied customer. Ask friends and family if you may talk to their managers or Human Resource department at work about a group presentation. “It improves efficiencies in the work place”. When demonstrating the products at a demo; always use the ‘Four Ways to Pay’ option to purchase products: 1. Cash 2. Check 3. Charge Or 4. Pay half now and earn the other half by Hosting a demo of your own You will find a good percentage of your Customers will be happy to host a demonstration at their homes, church or women’s events, and at their work places. They have the chance to earn additional products and have the pleasure of being the person who introduced this wonderful technology to their friends. Make your demos fun, entertaining, educational, and fast. You’ll book more demos with those who are in attendance. Double book each booking slot. Life happens; people postpone and even cancel appointments. If both hold in the time slot allotted, you choose which appoint you want to do and give the other appointment to one of your first line Distributors. Become a master booker. You will be assured you will not run out of business by booking from one demonstration to the next. Sponsoring Sponsoring individuals into SeneGence is a rewarding experience. The perfect place to find new potential Distributors is at your Demonstrations. You will find one new Distributor at each and every demonstration. You simply have to follow through the entire sponsoring process for each demo to discover which of the attendees the new Distributor is. The sooner you learn to complete and follow through the sponsoring process the sooner your Downline starts to multiply. It will multiply with each demonstration. Averages are that at times you will sponsor one, sometimes you will sponsor none, and at others you will sponsor several from any given demonstration. You never know what the outcome will be, therefore you must complete the sponsoring process to know which demonstration delivered what results. The averages are always right. If you sponsor at your demos and follow through by offering the ‘Choice’, you will obtain an average of at least one per demo. The best place to interview potential Distributors is at your SeneGence meetings or your next SeneGence Demonstration. Good sponsoring time management is to purposefully sponsor while you are earning immediate income, training potential and new Distributors, and increasing reorder potential all at once. Use the SeneGence Downline Flowchart (Downline Growth), Seminar Year Inner Circle Courts (to track Seminar Year Acheivement and sales income and commission earnings; and to earn the SeneStar Trip), and Leaders Year Annual Tracking Calendar (to track first line growth and to earn the LIPS Trip) in the last chapter of this manual to help determine and set goals and track your sponsoring progress.

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Customer Service It costs five times more to get a new Customer than to service an existing Customer. Think of the income earning possibilities from each existing Customer as we here at SeneGence continue to expand our product line. Customer Service can be extremely profitable. As your Customer base grows, it is conceivable that your Customer reorders will one day, far exceed your income earning ability from new demonstrations held in any given week. There are just so many working hours available. However, the earning potential from existing Customers just continues to grow as you build Customers year after year. Ask Customers how they wish for you to contact them once a month and when new products launch. Would they prefer you call them on the phone, e-mail them, or send a reorder post card via post; maybe all three? Honor their request. As you build your Customer base and your Customer Service system, schedule appropriate time to care for them. The easiest way is to use the Auto Ship Program and the SeneService Program. Keep Customer Purchase Receipts near your phone for incoming reorder phone calls and SeneSite purchases. Keep available a good supply of postage materials for reorders. This should include: »» Manila mailing envelopes of various sizes »» Postage scale »» Stamps (Stamps.com) »» Return Labels »» Black Marker »» Or a PC label program for your SeneGence Business Here are a few tips: »» Place outgoing postage in Locks for a trip to the Post Office. When your reorders increase in volume, arrange with the post office a regularly delivery and pick up schedule. The local post will supply you with the appropriate containers. »» Organize a calendar and alphabetical file for your Customer Purchase Receipts. Set them up in daily 30 day incremental measures to call for reorders. Call or e-mail all names in the alphabetical listing with each new product launch, building to a complete SeneCustomer (or use SeneService and Autoship). »» Schedule time in DB for reorder phone calls and e-mail blasts. The best time for in-person phone calls is between the hours of 6:30 pm and 8:30 pm on Sunday evenings. Most people are home, preparing for activities of the coming week. When taking reorders always ask if they are interested in booking a demo for a different group of contacts to pay for their reorder or if they’ve met any new who may be great doing what you do. »» Record reorder volumes on the Weekly Summary Sheet for your week’s business activities. Training Scheduling time for training is an absolute must. Building a successful career in direct sales without training and educating yourself is like becoming a pilot without taking flight instruction. If you are new to direct sales, show up to all training courses. 80% of winning is simply the act of showing up, the information filters in one way or the other. If you have been in direct sales for a while, you should attend training classes with your new Downlines. Answer their questions regarding what they learned from the classes. Bring new potential Distributors with you. You might as well continue to build your future exponential income while you are there. If you feel you have mastered many of the principles needed to succeed in your career, you should be conducting or helping to conduct trainings for new

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Distributor in your vicinity of the country. Take new Downline Distributors to your demonstrations as your assistant. They will watch you teach, sell, sponsor, and book, all in one setting. There is no better place to train them than right where it all happens. Attend every single company sponsored convention. They are designed for your ongoing education and the very best place to learn your trade. Set aside $10 per demo (tax deductible) so that you may afford to attend each company sponsored event held throughout the year. Education Education is essential for a professional. SeneGence offers to its sales force of Independent Distributors some of the most advanced, diverse, and thorough training in the industry. It is offered to you in a variety of methods. Keep your e-mail address current to receive the weekly SeneSentials E-Blast. Often refer to SeneGence.com for current company education and information available in print, power point and streaming video formats including online training of Sene-U. One Day community courses such as cosmetic application, computer skills, basic business management, personality enhancement, and networking events are not only an interesting way to educate yourself but are tax deductible and a wonderful place to network for new bookings and new sponsors. Correspondences There’s nothing as heartwarming as receiving in the mail a note from a friend or mentor, a “Hi” or ‘word of encouragement’; or even a ‘just checking in’. Invest in SeneGence Post Cards. Make labels for your Downline and your Customers and pre label and stamp all of the post cards. Carry them around with you in your briefcase, on vacations, while you’re waiting at appointments, and jot down a few sincere and kind words. Place in Locks as you come through the door. Isn’t it nice to get a note that lets you know, even in this busy world you are thought of? Good Business Practices limit your e-mail correspondences to Customers and Downlines to business issues and communication only. It is inappropriate to include the e-mail addresses of these sorts in entertainment type ‘forwards’. All customers and Downline Distributor contact information should be kept confidential. Your cell phone should include phone numbers of friends, families, and top Downline performers. Include phone numbers of your favorite hair salon, order take out restaurants, a cleaning service, gardener, mechanic, and doctors offices’ for emergencies. Meetings As a new Distributor you will attend certain area meetings that are hostess by an individual who excels in SeneGence as a leader. This Field Leader has become a member of our Royal Court; meaning they have well-earned the position as they have begun building a substantial Downline and a Customer base. Our Royalty receives advanced training and information from the company. Some of our Royalty holds weekly meetings for your continue education while others schedule quarterly trainings in your area. Attend as many meetings as you possibly can. These meetings will save you valuable time in that, if used wisely you will earn through sales from guests and reorders, learn, grow your Downlines, and develop new skills. The meetings are designed to educate, to give you another venue to sell products, and the opportunity for you to bring to them potential new Distributors to sponsor on your behalf.

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Royal members are given instructions to pass on to you. These instructions may include quarterly contests designed by the company. There may be explanations and announcements for policies and procedures. The instruction may include topics for advanced: »» Glamour application »» Sponsoring »» Goal setting »» Inventory management »» Booking »» Demo-ing »» Customer Service »» Product Knowledge These are only a few of the topics your Royalty will be teaching you. There will be a nominal tax deductible fee for these trainings to cover the costs of the facility and events. You and every member of your Downline need to attend to help construct a profitable SeneGence career. As you develop your business and your skill sets, the Royalty Leader will call upon you to begin teaching a topic or two in which you excel. This will allow you the platform in which to improve your presentation skills. Embrace the different skill sets of each of the individuals who are there to make a difference and a contribution. Learn from all of the many methods in which different personalities successfully mold their businesses. Utilize the techniques for which you are most comfortable.

Multi-Task and Progress To maximize valuable time, Wowing, Booking, Customer Service, and Education can easily be incorporated into any normal busy day. An example of each is given to stimulate your own ideas in which you can integrate better time management practices into your particular schedule. »» Wowing – You and your spouse are out for a private dinner (prescheduled in DB). You’ve made reservations at a nice local restaurant. As the maitre’d seats you, you’ve noticed the service providers are mostly female. You excuse yourself from the table to quickly give the General Manager of the restaurant your business card and say the following: “My spouse and I are here to enjoy a wonderful dinner together. As I was seated I couldn’t help but notice the majority of the servers this evening are female. I represent a new line of cosmetics that is perfect for the busy working women. Look, it is cosmetics that are smear proof, waterproof, and will last through an entire shift looking beautiful (rub the color that you have on the back of your hand). I would love the opportunity to come in before dinner hours to show all the women who work here this marvelous product. They will love the product and you will see that your employees are more efficient due to the fact they do not have to waste time primping. This service is free. What would be the best time for me to come by with the demonstration products?” Wait for his response (you win some. and you lose some). Set the date in DB. Return to the table. Give your spouse 100% of your attention for the rest of the evening.

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»» Booking – You are in the midst of an office demonstration (scheduled in DB) at a friend’s office during lunch showing two of her co-workers our line of long-lasting color cosmetics and skin care. Another women walks into the room near the end of the presentation. She excited and wants to try the product. You cannot take additional time to start over due to your schedule. You have a conference meeting with your child’s teacher (scheduled in DB). Turn this situation into a win for everyone, including you. State to her “I am sorry, but I must leave as scheduled due to a previous appointment. However, I will make arrangements to come to you so that you may try our products in the privacy of your home. And... As a bonus, you may invite your friends and family if you like. I can demonstrate the product on 5 to 10 women at a time. There is no obligation for them to purchase a thing. If they like the products however, I will have them with me. It’ll be fun!” Set the date in DB. Attend your teacher conference. If the teacher is a female, offer a home or better yet, a break room demonstration at school for her and her fellow teachers! Book the date and time in BD. »» Customer Service – You are setting up at a coffee shop table waiting for your friend (scheduled in DB). You arrived 20 minutes early. You have in your “to call” envelop the Customer Purchase Receipts from yesterday’s demonstration. On your mobile phone call each of your new Customers to ask if they have any questions about the product. Are they remembering to apply gloss throughout the day? Did they use the EyeCrème along with the DayTime Moisturizer? Have they thought about friends they know who would like to experience our products? Set date for Demo in DB. Take to her a Hostess packet. Drop the packet off at her office. You just may meet someone else who is interested. Place the Customer Purchase Receipts of those you contacted in the appropriate file upon your return to your home work space. »» Education – You are at your (DB) pre-scheduled-every-six-weeks-for-your-hair appointment. Take the newest company brochures to thoroughly review and read a chapter from the latest personal improvement-how-to book. Be sure to talk to all women about our products that walk within arm’s length of you. They are there because they are interested in looking good. They need our SeneGence products! Set dates and times in DB.

Business Time Management: In review, keep your focus on the activities that build profits and progress. Schedule time for each of the main functions required to become successful: »» Wowing »» Demonstrating »» Booking »» Sponsoring »» Training »» Customer Service »» Education

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Here are a few guidelines: »» Develop new business while running each and every errand »» Become an expert at Demos »» Perfect; techniques for booking, coaching, selling, and sponsoring to maximize earnings »» Carry plenty of inventories »» Constantly hand out business cards and Beauty Books »» Double book all demonstrations »» Call those you promised a demonstration within 24 hours »» Follow up within 24 hours all new Customers to answer questions and reminders for product usage »» Sign all Customers up for SeneService »» Use the Autoship Program for reorders »» Always pre assemble sponsoring packets. Pre assemble enough packets to give to each Customer you see at each demonstration every week »» During vacations; take a laptop to stay “in touch” and “on top”

Business Lott’d “List of Things To Do” Work Space Supplies:

Job Function Wowing:

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Demonstration Supplies:

Booking:

Sponsoring:

Customer Service:

Training:

Education:

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Correspondences:

Meetings:

Social Time Management Schedule: »» Holidays and vacations with extended family members. Travel to a different city each holiday. Ask your family member to host a demo for you. »» Schedule; time in the date book with valued friends. Be sure to let your friends try our products. »» Acknowledge opportunities for bookings from social activities. »» Join Networking organizations within your community. »» Volunteer to set up SeneGence booths at fund raisers.

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III. GOAL SETTING “No Wealth Or Position Can Stand Unless Built On Justice And Truth” -Napolean Hill “Think & Grow Rich”

Goals Define Who You Are Goals. Lofty, simple, complex, long term, short term…….. Goals start as a desire, a dream, and then become a journey. This journey is our What, our daily lives; How we spend the time in our lives; Why we spend the time in our lives; with Whom we spend the time in our lives; and Where we spend the time in our lives. Setting goals, devising a plan of action to achieve these goals is a diametrically opposite action from “accepting what life brings to you.” Setting a goal begins with a true personal analyses of what is it you plan to achieve in your life, and what, how, when, where, and why we go about each and every day engaging in innumerable activities that bring us minutely closer to what someday will be “The Story of Your Life”. You are the “Author” of your life. You, and only you, write the script. Your story includes family members such as parents, your children, and your friends. How you interact with them; what type of contribution and influence you have upon them is up to you. Your social life, your professional life, and your spiritual life… the same. It is up to you. What of the world will you see? What subjects and skills will you learn? How many? Where? What will you do with the information and talents once you’ve learned it? It is all up to you. Your pages of this story, your Biography, will be filled with surprises that bring immense joy and pleasure. While at other times the pages reveal the twist and turns of unexpected tribulation. Your biography will be a written account of your work ethic, your values, the grace in which you handled all that came your way, all-the-while, staying the course, headed towards the final chapter. The final chapter sums up all that is, all that was, the story you made your life model.

Attitude Determines Altitude Your attitude will make or break your ability to achieve your goals. Maintaining a positive attitude is a must. In the course of striving to reach your goals, you will experience amazing and beautiful moments. Hold dear to these moments. Share as many of these interludes with others. It is the memory of these moments, the actual experience of these moments, which make an impact and will aid as a buffer when coping with difficult situations. As adults, intellectually we understand life is filled with emotional “ups and downs”. The “ups” are thrilling and gleeful to work through. It is how you work through the “downs” that will determine whether-or-not you will succeed in reaching your goals. Find the silver lining. Make lemons out of lemon aid. If you don’t, of what use is the experience or the situation, but only to drive you backwards? Do not let negativity win.

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Keeping a Positive Attitude Here are some tips that may allow you to keep a positive attitude: »» Eliminate negativity from your life. Do some soul searching. Are each of the people you surround yourself with daily negative or positive? Are they supportive of your wishes? Remember, birds of a feather flock together. Individuals who support you will cheer you on and give encouragement when you need a kind word. Those who are supportive will allow you the freedom to achieve your goals often pitching in, lending a helping hand. Perhaps they will even join the cause. Those who are not supportive will be demanding of your time. They will try to discourage you from trying to obtain goals. Many of these people may be individuals who you are connected to through family or working relationships. Do not engage in negative conversations with them. It only fuels their contempt for change. Understand their discomfort. They are the ones who are struggling with change; your change, for the good. Be kind to them. It will take them a while to feel comfortable with your new found sense of direction. Be their friends but do not let their negativity get in the way of your future successes. Eventually, they will learn their negativity falls upon deaf ears when speaking with you. Inadvertently, you are teaching them how to develop a positive attitude as well. »» Make a habit by persistently working towards each goal. Activity breeds Positivity. A positive, motivated attitude brings success. The things you imagine and think about in your mind you will bring about. Your consistent positive actions and thoughts will manifest themselves by drawing you closer and closer to your goals through your physical behaviors. What you think about, you bring about. »» Keep smiling. The physical act of smiling sends a message to your subconscious mind. Your attitude will be more positive. Men, women, and children prefer the company of those who smile far more than those who do not. Answer the phone with a smile. The caller will “see” you smiling. They will hear it in your voice. »» Adapt a “Never Give Up” strategy. If you already know there is no option to quit or give up, you will find a way to either ‘Make It Work” or “Find Another Way”. Making a commitment to achieve your goals in this manner will see you through the times when, after the initial resolve passes, reaching the goal seems difficult, even at times, impossible to reach. »» Do not fear rejection. Fearlessness allows successes faster. Discover your fears. “Know Thine Own Self”. Read self-help books and attend self-help seminars so that you may begin to overcome fears that may be sabotaging your potential for successes. Most fears are learned. Unlearn them! This is a process and takes time… just like success. Start now, where you are. »» School is never out for a professional. Learn your trade. Learn Network Marketing. Learn Direct Sales. Learn about color cosmetics and skin care. Study what it takes to become a successful entrepreneur. Knowledge is power and builds confidence in yourself and others in you. »» Change the way you look at problems. Make them the current challenge. Solving problems could be likened to building a bridge. Once you have built the bridge it provides the road that brings you that much closer to the goal. Visualize problems as the mechanisms that exercise your brain to keep it strong. Like a body builder, when first lifting weights, muscles are sore and tired. A body builder’s persistence and commitment to lifting weights will overtime realize the amount of weight used when initially beginning the body building process is negligent from the amount of weight he is capable of pressing currently. Our mind reacts the same to problem solving. Solving one problem gives your mind the work out, the strength to deal with the next.

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»» Look professional while working. Look polished and successful at play and during leisure time. You never know who you may bump into. »» And finally; know that you are a very special being. One who was put here on earth to make a contribution. Your contributions are envisioned in your dreams. If you have dreams, you have the ability to achieve your dreams. That is why you are here. Believe in your abilities. Be unique. Do not compare yourself to any one person. Use your God given talents. Develop additional skills. Allow yourself the room to grow, to make mistakes, to improve. Be kind to yourself for from time-to-time you will fail. Get back up. Brush yourself off. Put a smile on your face. Go forth. You have much to accomplish. I know you can. I know you will!

Determining Priorities Every person has 24 hours in every day of their lives. How you spend those hours should be determined by your priorities. Spend time wisely. We are so easily side tracked when we allow others to impose upon our precious time. Spend your personal time on projects that cannot be orchestrated or completed by someone else. Delegate projects that must be completed but do not help you to reach your goals. A great gauge used to determine what these projects are is revealed when you ask the following; “Is this helping me towards reaching my objectives for any one of my goals?” or “Is this quality time with my family?” Setting priorities can be incredibly confusing due to the fact we’ve been programmed to believe there is so much one must accomplish in any given week. Hundreds of tasks must be performed to maintain personal needs, life styles and work functions. Family life and jobs multiply these tasks. The first step to identifying priorities is to organize priorities with tasks. There are three levels of priorities. 1. Level One Priority – Things only you can do. (Your time is precious) »» Attend your child’s softball game »» Spend a private dinner with your husband »» Take a girlfriend to lunch »» Attend church services »» Hold a SeneGence Demonstration »» Attend to a sick family member 2. Level Two Priorities – Things that can be delegated (Spend your dollar time making money that comes back to you exponentially by holding demonstrations and sponsoring. Delegate penny duties and task to others for finite measurable fees.) »» Stick labels on products and stamp brochures: pay your children or neighbor kids to do this. »» Scrub floors and clean toilets: Hire a house keeper. Start with one day a week and increase days as your residual income increases. »» Carpool for kids: Engage husband, older child, or orchestrate a more flexible schedule »» Water and weed the lawn: Hire a gardener. Do a demo to pay for the service. 3. Level Three Priorities – Things that never get done. (Does this really need to be done? If so, definitely hire out!) »» Organize the six boxes of photos you’ve shoved into the box for the “family album”. »» Make homemade Christmas wrap.

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»» Paint the cellar »» Alter husband’s old business suit (Ha-Ha!) The three levels of priorities must be analyzed for each of the following categories. It is important to work at each of the categories in unison, even if it means not reaching the goals as quickly as you desire. It is important so that one maintains a well-balanced life. Many studies have found that when an individual is deprived of the opportunity to a balanced existence, that individual has a much higher chance of becoming unhappy and dissatisfied. In most cases, the following should be considered when determining priorities: »» Professional (career path) »» Financial (security, investment, annual income, retirement) »» Family (husband, children, parents, extended family members) »» Friends (old friends, new friends) »» Social interaction and Social development »» Spiritual Growth (church, organization of cause) »» Education »» Travel Priorities change as you meet goals, as life changes, as each category develops. Priorities must be analyzed along with goals.

How to Set a Goal “ALL TASKS MUST BE BUILT ONLY ON TRUTH” -Napoleon Hill “Think and Grow Rich”

Visualize your life as it appears in ten years for each of the categories below. Rule: Be true to yourself. Include the best you can imagine for you and yours in every case. You, and they, deserve the very best you can imagine. »» Professional (career path) »» Financial (security, investment, annual income, retirement) »» Family (husband, children, parents, extended family members) »» Friends (old friends, new friends) »» Social interaction and Social development »» Spiritual Growth (church, organization of cause) »» Education »» Travel Did you discover your true desires in this visualization? Are you excited and enthusiastic about what you have visualized? Will you go after it with unbridled commitment if you knew you could achieve it? Would you burn your bridges to get there? If the answers to these questions are “Yes”, you’ve visualized your true desires.

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For each of the above complete the following sentences: »» In my Professional (career path) I will accomplish _________________________ __________ ______________________________________________________________ by the year _______. (10 years) »» In my Financial (security, investment, annual income, retirement) I will accomplish _________ _________________________________________________________________________________ ______________________________________________________ by the year _______. (10 years) »» For my Family (husband, children, parents, and extended family members) I will have help guide them to ____________________________________________________________________ ____________________________________________________________________________by the year _______. (10 years) »» I will have Friends (old friends, new friends) who I will embrace as _______________________ _________________________________________________________________________________ ________________________________________by the year _______. (10 years) »» I will have Social interaction and Social development that looks like _____________________ _________________________________________________________________________________ __________________________________________ by the year _______. (10 years) »» My Spiritual Growth (church, organization of cause) will be at a growth level of __________ ______________________________________________________________ by the year _______. (10 years) »» My continued Education will be at a level of __________________________________________ ______________________________ by the year _______. (10 years) »» My Travels will have taken me to ____________________________________________________ _________________________________________________________________________________ ___________ by the year _______. (10 years) Guess what? You can accomplish all that you desire and wrote above. The good news is that if you imagine it you can achieve it! The impulses of minds are impossible to possess unless you were capable of achieving it. It is a picture of what you can create and what you can achieve, otherwise your mind would not have the ability to visualize it! Now you know your truth. You may no longer pretend you do not know. You may no longer, not work towards becoming the best you can be! Take the above statements and break down the achievement of those goals by yearly increments. Once you have determined the first year totals and efforts, break it down by twelve months. Once you’ve determined what is necessary for a month’s effort, break it down by four weeks. Now you know what you need to accomplish each and every week. Break the week into days for daily activities. In order to achieve your goals, you will need help. Revisit your priorities. Are your goals realistic to achieve based upon your priorities? What task can you delegate that will leave your valuable time to begin working towards your goals? You may need to readjust your goals to better suit your priorities. Are your goals and time lines realistic? If your professional goal is to be the President of a mega million dollar company, earn your MBA, get married and have 2.5 children in three years; you’ve just graduated high school, you’ve got 5 years of college ahead of you, no girlfriend in sight, with a part time job at a fast food restaurant, you may want to rethink your time line. The goals are noble and obtainable. The time line is unrealistic. In SeneGence, if you want to make $500,000 in retail earnings and commission checks your first six months, you need to rethink your timeline. Again, the goals are reasonable. The time line is unrealistic.

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Setting Goals in Your SeneGence Career The majority of your lifestyle dreams can be realized by achieving a variety of specific career goals in SeneGence. Setting and accomplishing a few standard career goals with in SeneGence will unveil to you the possibilities of: »» More Free Time »» Financial Security »» Higher Forms of Education »» Travel »» Adventure »» Business Skill Development »» Personal Growth And many, many more life style options that specifically address your own unique vision. The career goals that need be determined, worked towards and achieved are the following: »» Initial Sales Goals »» Residual Reorder Income Goals »» Wowing and Booking Goals »» Sponsoring Goals »» Training Goals (Field Leader, ManaGence Program) »» Group Sales Volume Goals (Field Leader, ManaGence Program) Every new SeneGence Distributor needs to define specific career goals based upon the lifestyle goals they have determined best suits their needs. Once one has determined the long range lifestyle goal, they must determine the amount of time they have available to begin working towards achieving the career goals that will in turn deliver to the achiever, their lifestyle goals. Career goals can be achieve with little time available or within a full time working schedule devoted entirely to SeneGence. The majority of people who begin a career in direct sales do so on a part time bases to supplement existing incomes. There are four primary base functions upon which a Distributor must develop skills and set goals required to build a profitable business in direct sales. Any SeneGence Distributor who masters the skills for each one of the four functions will surely establish a profitable, rewarding career in direct sales. The coordination and utilization of each of these four functions along with continuous development of skills required to fully achieve their fruition will be the movement that propels a Distributor towards the obtainment of the career goals. For the purpose of this training exercise, we are going to address these first four career goals: »» Initial Sales »» Reorder Income »» Wowing and Booking »» Sponsoring While a career in SeneGence is simple, it takes concentrated consistent effort to build a lucrative business. This business can be whatever you have imagined it can be given time, planning, and actively engaging in the important processes that bring about results.

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»» Follow SeneGence guidelines and policies and procedures as outlined in the many training manuals and DVDs and Flash Drives that have been created for you to help you achieve your desired goals. Do not waste time trying to reinvent the wheel. »» Learn the Distributor Compensation Plan and concentrate on engaging activities that build sales and commission income. »» Utilized Distributor Support Programs. »» Attend every company event; Seminar, Leaders Conference, PIT Stop (when eligible), and all area trainings. »» Be enthusiastic about what you are doing for your family, your future, your customers, and your Downline. »» Stay focused on the Big Picture Goal. Do not let small obstacles get you down or hold you back (at least not for long).

Set Realistic Goals How many hours per week do you have available to work your SeneGence Business? Determine the hours and which days per week. Break down those hours and divide them between the following functions: »» Demo-ing – The life line of your business »» Wowing – Developing new business »» Booking – Calling interested parties for appointments and booking future demos from the existing demo. »» Reorders - Set aside phone and e-mail time »» Sponsoring – Meet with prospective new Distributors and help train them »» Training – Attend area and company trainings as they are a must to learn your trade Set financial goals, sponsoring goals, activity goals. Based upon the amount of hours you have to spend at demonstrations, is your financial goal realistic? How much time do you have available for Wowing (new business development), demoing, and sponsoring? Is your activity goal realistic? Did you plan to attend trainings each week? If so, bring with you New Potential Distributors. You will earn as you learn. Work Smart. If you consistently engage in all of the above, your future in SeneGence will be profitable and rewarding.

Setting a Sales Goal This absolute primary goal is an initial “Sales Goal”. A prosperous, successful career in SeneGence always begins with setting an annual sales goal. The obtainment of every group sales volume goal, commission earning income for group sales volume goal, and annual product sales income goal can only be realized by setting sales goals. The sale of our SeneDerm SkinCare and SenseCosmetics line of long lasting color cosmetics through demonstrations leads to: »» Monthly immediate income from initial product sales. »» Monthly residual income from existing product usage and future product launches and line extensions sales from reorder customers.

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»» Monthly outside order income. »» The identification of new Downline Distributors that lead to; »» Increased Distributor Downline Commissions paid out monthly for minimal production values. »» Increased Group Sales Volume Bonuses paid monthly for the training of a SeneGence Downline Sales Force. The sale of our SeneGence product line is the only way a Distributor can increase and build a secure and solid base for the above listed forms of income. Selling the products at demonstrations becomes your class room, your personal training venue. The demonstration is where you development and sharpen all of the skills needed to be successful in SeneGence. Learning to sell the SeneGence product line takes practice, hands on practice. Becoming an expert selling the products; becoming an expert listener; stepping out of your comfort zone to book additional demonstrations from the existing demonstration; offering an excited customer a career in SeneGence all takes practice that only making sales at demonstrations can support. Selling our products gives you a means to immediate income from the events sales and a place at which allows you to stretch your muscle, develop your skills in the other three important areas of career goals, building reorder income, booking, and sponsoring goals…… all the while earning while you learn. This learning, this experience will in turn prepare you to be an effective, strong, and reliable trainer/teacher should you decide that to be your long term goal. An immediate sale is a goal for which you are personally responsible. Sales goals are achievable because they are completely obtainable based upon the time and effort you personally apply to their achievement. You are the person who decides how many Glamour Demos you will book each week. Although you cannot predict who and how many women to whom you demonstrate the SeneGence product line will purchase at the initial instruction, you will eventually realize a certain percentage will purchase an average purchase amount. The percentage of women who purchase products at your demonstrations and the average purchase amount will vary from one Distributor to the next. With time and practice, both sales averages will increase (which also means residual reorders income will increase).

The First Step How do you set a sales Goal? The first step to setting a sales goal is to determine how much money you would like to make per year in your SeneGence career. Make sure the goal is based upon the goal you can personally accomplish, immediate sales goals. The goal needs to be realistic. If you want to make $100,000 per year with in two years and you have only four hours per week to devote to your SeneGence business, the goal is not realistic. Devoting twenty to thirty hours per week is more realistic to achieve that goal within the same time frame. Two to three hours should be blocked for a sales demonstration, assuming travel time to and fro. If you have a full time job other than SeneGence demonstrations can be booked in the evenings after work hours and weekends. SeneBlends demonstrations (one and two persons) are easily booked during lunch breaks near your place of work. This offers five sales opportunities per week Lunch demonstrations are quick due to smaller attendance. The first ten or so group demonstrations (three up to ten adult attendees) you hold will help you identify your estimated start up demonstration sales averages. Once you have identified the values associated with the average number of attendees and their average purchases, multiply the sales by the number of sales opportunities per week for the week’s total estimated sales. Multiply the weeks estimated sales projection by four weeks for a months’ estimated sales projection. Multiply the months’ estimated sales by twelve months to determine the year’s estimated sales total. Half (minus businesses

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expenses) of this total is your earnings. Re-evaluate your initial sales goal to determine whether-or-not it is still reasonably obtainable based upon the initial averages. Remember, with practice your averages will increase.

Set a Sales Goal Determine how many dollars you would like to earn through initial sales of SeneGence products at demonstrations your first year? $ __________.00 Determine the numbers of hours you will devote to your SeneGence business holding demonstrations._______hours Place a Product Inventory Order based upon sales goal. Seek up line assistance to guide you through initial orders or refer to online sample orders. Block out the time in your date book for each demonstration. Book and hold your initial demonstrations. Determine your demonstration averages: What is the average attendance at your demonstrations?

____________

What is the average purchase of the attendees of the demonstrations? $____________ Average total sales at demonstrations

$____________

Determine if initial annual sales goal is achievable: Average total sales at demonstrations

$________________________

Multiply by average number of demos held per week

x________________________

$________________________

x_______________________4

Total Weekly Sales

Multiply by four weeks

Total Monthly Sales

Multiply by twelve months

$________________________

x______________________12

Total Annual Sales

$________________________

Adjust goals, hours, or methods of sale to achieve Annual Sales Goal. If you conclude that your sales goal is not achievable due to the amount of time you have available to conduct demonstrations, you need to adjust your goal. You have several choices: »» Outside orders and ‘Partner for Profits – concentrate at developing the skill to engage attendees of your demonstrations to take to their work places their evenings’ product selection along with Hostess and Partner for Profit Paks (more information on these in the

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SeneGence Glamour Demo Guide). They may “mini demo” the product and take “outside orders” to earn additional products (or cash) from you or simply to share this fabulous product line with their friends. You fill all orders, readdress application instructions (be sure to offer demonstration opportunities), and earn the profits. (Generally, these individuals who take out side orders for you become distributors). This is an amazingly effective way to increase your efforts at several different locations throughout the city in any one given day. »» Reduce sales goals – Adjust your sales estimates to equate to the amount of time you have to devote holding the demonstrations and the average sales of the demonstrations. Increase demonstration hours – Find ways in which you can eliminate unproductive activities that do not lend themselves to achieving your goals. Use these extra blocks of time to book additional demonstrations. »» Sales goals and average sales orders are easiest reached with proper inventory on hand. It is a fact that when purchasers are excited about products they’ve just experienced generally, they will buy more when they can take it home with them immediately, without having to wait delivery. The more sophisticated, more informed, savvy customers in today’s market demand instant gratification of their needs and desires. Stocking appropriate levels of inventory is directly relevant to sales goals. You cannot sell what you do not show, and you will sell less if customers have to wait. Distributors will sell more of the items taught during the sales presentation. If you present lip sets only, you will only sell lip sets. If you teach the benefits of the SeneDerm SkinCare, you will sell skin care sets. If you talk about the selection of sets for sell, you will sell more sets. You must predetermine the type of customers you desire. Lip customers purchase basic lip sets. A full line customer purchases a “Complete Women Collection”. One is approximately $45.00 (USD) while the other is almost $400.00 (USD). Which customer would you prefer to accumulate? Plan to maximize your selling time buy creating as many ‘Complete Woman’ customers as possible. Sales goals are more difficult to obtain when product inventory levels are insufficient. Tip: Use the SeneGence Beauty Book during each demonstration. It was created to maximize sells with an emphasis on developing a customer base that uses our entire SeneGence product line. Use the Seminar Year Inner Circle Courts (to track Seminar Year Acheivement and sales income and commission earnings; and to earn the SeneStar Trip) in the last chapter of this manual to help determine and set goals.

Setting a Reorder Goal Residual incomes from product reorders of customers who use our products can nicely enhance your monthly sales income if properly planned for in advance. Adopting the motto “Once a customer, always a customer” will serve Distributors well. Each customer not only provides immediate, initial income from their first time purchases, but pays off in unforeseen multiples for purchases of refill items. Satisfied customers generally order new products as new product lines are launched. Sign up all Customers into the SeneService E-blast so that you ‘touch’ every Customer at least once a month (to learn more refer to the SeneGence Distributor Hand Book). Little time is required to collect these types of multiple earnings. Reorders can actually become a larger portion of your monthly income than initial sales from demonstrations due to a continually increasing customer volume. Reorder Customers are added to reorder total statistics with each demonstration. Generally Customers need only one or two meetings with a Distributor to first learn about the benefits of our products. Their purchases are earnings for the

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Distributor for the time spent during the visits. Residual reorder earnings continue to build with each passing month. Additionally, increased sales mount up as you continue to introduce to the Customer products not purchased at the initial demonstration along with their standard reorder products. The chance of keeping a Customer as a reorder customer is significantly increased by good customer service (SeneService Program). Good customer service begins within twenty four (24) to forty eight (48) hours after any one Customer has made a purchase of SeneGence products. A Distributor should always call each and every new Customer to answer questions that the Customer may have since they purchased the product regardless of the product purchase selection. During conversation, reiterate usage instructions and overcome any objections. (This is a great time to ask for referrals, for outside order offers, and to offer to conduct a demonstration for them elsewhere.) To capitalize upon the residual income reorders avail, one must be organized from the start. Devise a system by which you may alphabetize your customers, call them within twenty-four (24) to forty-eight (48) hours after their initial product purchase, and every thirty days after that (or sign them into the SeneService program). The “every thirty day” phone call will set up a product refill pattern for each customer. Or, even easier is to set the Customers purchases into the Kiss Me AutoShip Program (to learn more refer to the SeneGence Distributor Hand Book). Some customers will be in need of product in thirty days, some forty-five days, and some sixty; depending upon personal use habits. Organize these customers into a dated monthly file for efficiency. When placing the calls, be sure to “up sell” take note of past tracking tickets for products yet to be purchased (each customer’s tracking tickets should be stapled all together onto card file). Sell them on new product their usage during the call. The goal is to create a file full of “Complete Woman Collection” customers for optimal return. Staple all tracking tickets to a file card. Note children, birthdays, anniversaries, work place, etc. This data will become very valuable as you devise more sophisticated customer service programs. The SeneGence SeneSite program includes tools for a customer tracking system. It is highly recommended to, from-the-onset; use the SeneSite Customer Tracking Tool for an efficient form of communications with those clients who are online.

Set a Reorder Goal Reorder income earnings are not included in the first years annual income earnings. The reason is that a reorder system needs to be established, you need time to develop skills to consistently book and hold demonstrations, time to learn about the product line, and time to develop good customer service habits. Residual reorder statistics will stabilize as a variety of your skills are sharpened. I would like to target an estimated annual reorder income of $_________________ I will demonstrate the product to _______ women per month. I will retain an estimated __________ % as reorder customers. That means I will have an average of _______customers ordering each month an average of $___________ per month in reorders. As you can see from the above statement, reorders are relatively challenging to determine the first year. However, it is best to design a process, create habits that will be beneficial, and work forward towards a goal, even if it is some what nebulous to begin with. Review your Annual Sales Goals to determine if the number of customers you add to your reorder file is realistic based upon the number of bookings

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you have provided for weekly and monthly appointments. Adjust the reorder goal if necessary to reasonably support the Annual Sales Goal. Year two projections for residual reorder income earnings will be more predictable. The percentages of Customers who become reorder clients vary from Distributor to Distributor. Just as the case with initial sales purchases, it is impossible to determine which of your new Customers will remain loyal reorder customers. That’s where your personal touch and good customer service comes into play. Obviously, the greater percentage of Customers that remain Customers, the larger and more profitable your residual reorder income becomes. Here is a check list of good customer service tips every SeneGence Distributor should employ to build residual income. At the beginning of each month: 1. Send reorder post cards to every customer. Write a brief personal note on each one. 2. Send a birthday greeting to those customers who celebrate birthdays in that given month. Include a product discount offer or propose to entertain her and her girlfriends with a makeover for “Girls Night Out”. (You know it will lead to additional sales) Contact the boyfriend or husband for gift suggestions. (He’ll be grateful!) 3. Search your files for those who celebrate anniversaries within that month. Contact the spouse and adult children for gift suggestions. Send a card with an offer. 4. If it is a holiday month such as Valentine’s day, Mother’s Day, Graduation, etc., Call each customer with a “Holiday Offer” i.e. give to the Mother a gift certificate and a free consultation. For the Grad, the same only offer to demonstrate to a group of her friends and their mothers. 5. Send to customers gift certificates in the amount of $40.00. Tell each, in a note, that the gift certificates are not activated until they, the customer, chooses to gift them to someone. Make sure your name and number for redemption is clearly written on the gift certificate. (This is a great tool for men you run into, as well) 6. Send e-mail blast with new product launches from the web. 7. Invite good customers to be your model at your next demonstration training. 8. Consider sending SeneGence Glamour Compacts to customers with total purchases of over $300.00 along with a thank you note. Send customers a Perfect Sense Collection Carrier for $500.00 or more customers along with a hearty thank you. 9. Run a fun contest for outside orders for your customers who are socially active or who work with many women. Set a prize value product purchase for the top one to five winners. 10. Be creative. The ideas are endless. Remember, tracking Reorder Income takes time. Reorder income and the numbers necessary to determine your Customer retention percentages and estimated income will take six months to a year to effectively identify. You must give yourself time to establish an average monthly new customer count, added to existing customers, and determine the average reorder value per person. Again, your personal touch and the form and consistency of communication to each Customer will determine your outcome. Tip: Happy Customers who grow to know and trust you send you new Customers as referrals.

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Setting a Wowing and Booking Goal No Annual Sales Goals or Reorder Income Goals can be realized without bookings. Bookings or demonstrations are the number one event in which to make sales of the SeneGence product Line. Personal attention; that one-on-one attention develops relationships and leads to customer retention for reorder income. The bottom line is that when you are out of bookings you are out of business.

Bookings Bookings are quick SeneBlends (single or double) demonstrations for one to two women. Bookings are group demonstrations called Glamour Demos with three or more adult attendees. There are many ways to schedule bookings when you first become a SeneGence Distributor: Schedule bookings with: »» Friends »» Relatives »» Women’s groups at Church »» Associates at work »» Women’s Clubs And many, many more booking opportunities that are unique unto each Distributor. These initial bookings are usually the easiest and take the least effort to book. The real art of booking is to develop the skill to turn a booking into a “perpetual booking vein”. The theory is to turn the booking you are holding at a given time into additional bookings for the following week or two by booking new demonstrations with two or more of the attendees at the current demonstration. Hypothetically, if you mastered the art of booking two or more demonstrations from your existing demonstrations, you will never run out of bookings; therefore never run out of sales, continue to build reorder incomes, and identify new Distributors for commission income. You will know you have mastered this skill when you begin to book demonstrations from demonstrations. The best way to book new bookings is listed on the “Choice” page of the SeneGence Beauty Book. The booking option allows for the customer to choose to become a Customer or a Distributor, and if Customer is chosen, to consider a partial payment of products and the opportunity to earn the balance through credit based upon additional sales and booking a demo for Hostess Credit. Please refer to the Beauty Book for a thorough explanation of this purchase option. You will meet an average of at least two new hostesses of future demonstrations at each demonstration. Let’s identify the attendees of an existing demonstration who would most likely be a perfect candidate to hostess your next demonstration. Hostesses are those who: »» Careful measures her purchases for budgetary restraints; »» Is very excited and enthusiastic about the products, regardless of who much she purchases; »» Works at a job that employee many women; »» Is active in social circles and clubs; »» Is a member of women’s organizations and church groups; »» Is involved with charity events;

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»» Has a large family living in the area; »» And those who simply Volunteer Booking is simple when using the four ways to purchase product listed in the flip chart. Here are the four ways a customer may choose to purchase products from a SeneGence Distributor. Write down the following four methods of payment and memorize for every demonstration: 1. “We accept Cash” 2. “We accept Charge Cards” 3. “We accept Personal Checks” And… 4. “The best way to purchase our products is to select which ever set you really want today. You may take home with you the entire set, paying for only half of the retail price; book a demonstration just like this one at your home or office for your friends; and earn credit towards the outstanding balance due for your purchase. I’ll show you how. It’s very simple.” (Give her a hostess packet) When you master “Booking” it is not necessary to schedule time for new business development. However, the act of creating new business is highly recommended because it will help to diversify your customer base. It is prudent in virtually every sales oriented business to diversify within financial structures to ensure a solid customer base in the event of a difficult economic climate. Always ask for referrals. Ask customers, friends, relatives, and work associates who they know who would like to try an incredible new cosmetic line. From time to time you will receive a great lead this way. Booking goals must be based upon the amount of time you have available for demonstrations. Make sure your booking goals are reasonable based upon the amount of time scheduled while determining your annual Sales Goals. The Distributor who is serious about reaching the goals they have set for themselves will always double book their appointments. In other words, booking two appointments in one schedule time slot will more than likely guarantee that you will conduct a demonstration during that period of time you have set aside to make sales. It is prudent to do this because bookings postpone and even cancel. It is impossible to predict which appointments will hold and which will not. It is the nature of a sales business. Double Book. In the event that both bookings hold during the same period of time, choose the demonstration you would most like to conduct and give the other to a competent first line Distributor in the area. (You make 10% commissions on their sales anyway; and it keeps your people out selling!)

Wowing How do you develop new business? Or are you: »» New in town? »» Don’t know anyone? »» You’ve exhausted your friends and family who you convinced to hold a demonstration?

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Go “Wowing!” Wowing is the skill of developing new bookings, or new business development. Learn to “Wow” and you will have an amazing career with an abundance of bookings, regardless of where you live, who you know, how many friends you have, or where you travel. Wowing is an art, a skill that enables endless business opportunities. Learning to “Wow”, teaching others to “Wow” and turning the doors that are henceforth opened into bookings guarantees business, anytime, anywhere, limitless….. “Wowing” or new business development requires a concentrated effort with specific blocks of time scheduled for this activity. Determine how much time you are willing to devote to new business opportunities per week. Determine at what location you will visit. Define a goal with a time limit and a set number of new booking opportunities for each Wowing outing. Always take a new member of your Downline. Give them the gift of a skill that helps creates for them a profitable business. The tools you need for Wowing are: »» Business Cards »» Beauty Books »» One Tube of LipSense Lip Color »» A Big SeneSmile Wowing is fun and opens unlimited opportunities for those who engage in this activity. Those who master the skill of Wowing are assured of always booking their weeks full of demonstrations. You simply circulate to meet people or call on businesses to discover which of the businesses have female employees who are interested in our SenseCosmetics and SeneDerm SkinCare line. Let’s identify some of the location in this area where Wowing result in booking activities: Fill in the Name of Local Hospital

Fill in the Name of Local Mall

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Fill in the Name of Strip Malls located at

Determine where Office Condominiums are located

Fill in the name on Large Office Buildings that house a variety of business

Wowing is most fun by pairing up. Create a goal to learn the skill of Wowing. Pair up together, based upon location. Determine a day and time of the week that works for you (or both of you) to spend two hours one time a week to develop new business. Make a commitment to maintain a steady schedule of Wowing for the next quarter and watch your sales opportunities blossom.

Set a Wowing and Booking Goal Wowing and Booking Goals are a necessity if you plan to come reasonably close to achieving your Sales Goals, your Reorder Goal, and even your Sponsoring Goal. Bookings not only offer sales opportunities but are also the best place to identify new Distributors. To determine a reasonable Wowing and Booking Goal, refer to your Sales Goal. You have already determined the number of hours and identified the periods of time throughout the week you can devote to the sales of the SeneGence product line. Double the amount of bookings needed for the time allotted for sales from your sales goals. The reason? Not all Bookings actually hold. In general if you have five bookings scheduled within any one week; at least three will hold. Example: If you have __4__ periods of time slotted for sales appointments per week; You need to set a goal to book __8__ appointments for the week.

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Memorize and utilize at each and every demonstration the Booking purchase option in the Beauty Book and work on emphasizing how fun (and profitable) it is to be a SeneGence Hostess. The goal is to book two to three additional demonstrations from the current demonstration. Make these bookings before leaving the current booking. Next, schedule time to ‘Wow’. Determine where you will go and set a goal for the number of new booking opportunities you will acquire. Finally, schedule booking from Wowing leads into your date book.

Setting a Sponsoring Goal Sponsoring others into the business of SeneGence International as an Independent Contractor is not only profitable but can be extremely rewarding. Offering a career, even on a part time basis, in SeneGence means that you have given to every individual that becomes a Distributor, the opportunity to achieve their dreams. You have gifted to them the chance to take control of their lives, to make it whatever they desire. Sponsoring new Distributors into SeneGence is not a requirement. However, building a downline of productive Distributors who sell our Sense product line is well reward with a generous Distributor Compensation Plan. These sales commissions are paid to you, instead of standard advertising campaigns, to increase the sales of SeneGence products and for training a growing field sales force. Sponsoring new Distributors is a learned skill, just as is Sales, Wowing, Booking, and Customer Service for Reorders. The best place to find new Distributors is at demonstrations. The reasons are several: »» Those attending demonstrations will engage in conducting demonstrations, the highest profit venue available for a distributor. »» Distributors who are sponsored from demonstrations: »» Are watching their first demonstration for training purposes. They are watching how simple a demonstration can be, they are watching the reaction of the other women. Those interested are aware of the time spent, the sales you are making, and they are determining if you think they are capable of doing what you do. All this and more is going through their minds simply because you planted the seed of interest. »» They already experienced the product, love the product, and have been taught the application process, learned the history of the company, the products, and how we sell the product line. »» Demonstrations within the community can be booked at any time of the day and evening on any day of the week. That means a Distributor is not limited to earning opportunities. »» Demonstrations are usually conducted within or near your communities. That means: »» Training of your new Distributor will be more effective, making for a stronger down line member. Proximity enables you to help them with initial demonstrations and prospective new distributor interviews. »» You can support one another’s activities, attend scheduled trainings together, and team up at street fairs, expos, and convention engagements, etc.

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»» Your new Downline will feel more confident having you near by to help her in the initial stages of learning her new career. Confident secure distributors who are profitable remain productive dedicated Distributors. »» Together, a good group of local Distributors can generate more activity, lead to greater profits, a larger down line, earning more income. »» When your new Distributor is taught how to Sponsor, they will as well, have an unlimited audience in which to build a down line for themselves. There is an average of one new Distributor at each and every Demonstration. All you need do is offer the opportunity to each attendee of the demonstration to determine which the new Distributor is. That means you have an unlimited venue in which to continually build your down line…. As long as you are booking demonstrations, you will be able to build a down line on which to earn additional income. Offer the opportunity to all attendees during the demonstration. While reviewing the ‘Choice’ page of the Beauty Book, give a brief, sincere explanation of why you joined SeneGence. Your story will relate to one or more who are there. You’ve just planted the seed of possibilities. As you fill the orders at the end of the demonstration, include a Sponsoring Packet of information. Tell each purchaser: “When I call you to check on your product usage within the next twenty-four to forty-eight hours, I would like to talk to you about joining SeneGence. You already love the product. You have seen how simple the demonstration is. By-the-way, I made $________ this evening. Don’t you think you are capable of learning how to do what I did tonight? I am sure I can teach you how. If you find you are not interested maybe you will know of someone who is.” These are the words that work. Use them. Modify them to suit your speech patterns. Say them to every person to whom you demonstrate product. This is the way you build a Downline. When you call each of them, schedule an appointment with them to review the company information and to explain to them the Distributor Compensation Plan. For timeliness, invite them to your next demonstration or the next SeneGence training (as long as the meeting is within a week). It is important to schedule a sponsoring interview as quickly as possible after the purchase of the product. If you wait too long, the majority of people will convince themselves they are not capable of becoming an Independent Contractor and will imagine many other reasons why they will fail at this venture. If you are demonstrating the SeneGence product line at a community event, expo, or convention take your date book to schedule demonstrations with those who you sell products to at these events. The best way to sponsor a new Distributor is to show them what you do. At an event such as the above, take with you plenty of Sponsoring Packets. Tell those who purchase the products; “We are looking for new Distributors to help us sell these incredible products in this area. I would like to book a demonstration for you and your girlfriends, or maybe even at your place of business, to show you how we promote the sales of this product. I am sure you are smart enough to learn how to conduct a demonstration. I will teach you. What time of the week is best for you?” Some Distributors who join SeneGence will be productive Distributors, some not. This is their choice, just as becoming a productive, profitable Distributor is your choice. The facts are that a percentage of your distributors will not be productive. These Distributors will do nothing. A percentage will be negligible producers placing minimum orders every three or four months to stay active. A percentage will be average producers, placing small orders every other month or so. And a percentage will be very productive Distributors who, like you, work at building a strong customer base and begin to build a down line. SeneGence New Distributor Training Manual, Volumes 1-4 011017 ©2016 All Rights Reserved

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Just as it is impossible to determine which of your demonstrations will hold each week, or who will purchase the products at a demonstration, it is also impossible to predetermine who of your Distributors will be productive, non-productive, or minimal producers. The key to Distributor retention is consistent support, communication, and training. Your Downline will within a few months begin to resemble the above percentage analogies. Every Downline does. Yours will be no exception for it is the nature of direct sales and independent contractors. If it is your desire to earn substantial (what is your definition of “substantial”?) dollars from Distributor Downline Commissions and Group Sales Volume Bonuses, the answer is to simply consistently book demonstrations, sell the products, and offer the career to every attendee. Your commission earnings will increase as the size of your down line increases, even taking into consideration the percentages. If you are a new Distributor, begin Sponsoring at your very first demonstrations. Your Upline Sponsor will happily train each of you together. Begin to build your commission income from the onset. You will learn as you earn. So will your new Distributors. If you are a Distributor who has not been Sponsoring… for lack of understanding or know how…and you’ve been in SeneGence for some time and have had the opportunity to build a customer base, you have new Distributors within your customer base. Within each Distributors’ Customer reorder file are potential Distributors, devoted Customers who are thinking about the product, pondering whether-or-not they could be successful selling this product. If you have a base of Customers, you have two (2) new Distributors for every twenty-five (25) Customers. All you need to do is call them and make the offer. Say something like the following; “__________ , I believe you would make a great SeneGence Distributor and I’d like to work with you. Let’s meet for coffee so that I can tell you more about SeneGence and how we make money so that you can make an intelligent decision.” Listen to their responses. Be gracious. Book as many appointments as possible. Feel free to contact your Upline to join you on the first few appointments. There is an interesting phenomenon that takes place as you build your Downline. Your Downline generally seems to take on your character. That is correct. You will “raise a Downline” that reflects your work ethics, your integrity, your work habits. If you are successful and productive (full time or part time does not matter), they learn the same habits and work ethics to be successful. Your Downline will emulate you. Remember, “The speed of the Leader is the speed of the gang”. You are the leader of your Downline.

Set a Sponsoring Goal Initial Sponsoring goals are based upon your personal sponsoring efforts. Build wide. In other words, you should spend your sponsoring efforts sponsoring first line Distributors into your Downline. Teach each of your new Distributors to sponsor new Distributors into their own first line. In turn, they will teach their new Distributors to do the same. If you use this approach, you are sure to build a wide, solid foundation with those in your Downline who are serious about building a career with you. You need to concentrate on building a large, well trained first line Downline. As they learn the same skills, exponential growth of your Downline will begin. The averages will begin to show. Those productive Distributors will begin to excel in their sponsoring skills too.

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»» You personally control the amount of people you put this product on and the amount of people to whom you offer this opportunity. You are in complete control of learning and implementing the process of sponsoring new distributors. Master the process and you master your growth. »» Use the Beauty Book. We have simplified the sponsoring process for you. The Book touches upon the features and benefits that any personality combination would find on their top priority list of interests. There is a feature in the Beauty Book that each one will find intriguing. It tells the story. It sponsors, it books, and it sells product. »» Keep the Demo Simple. Do not spend money on extra paraphernalia to adorn your demo table. It looks costly, which is discouraging and it overloads the senses. The quests are about to learn a great deal of information from you. You want them to disseminate the product information. You do not want their minds to wander to your choice in decorations. »» Be organized – If you are shuffling through messy stacks of paperwork, can’t put your fingers on items you need for your demo, or find it difficult to fill orders at the end of the presentation, you may make it look complicated than it really is. No one needs more complications in their lives. Arrive early, have place mats with all the necessary tools waiting for the quests. Personalize your demo products so they are in an order that allows you to immediately identify the item you seek. Organize your inventory so that you know where every item is located. Pre assemble Hostess Packets and Sponsoring Packets. Carry plenty of Business Opportunity DVDs. »» Keep It Quick – Do not move in. If you are there too long, it discourages those who only have very limited amount of hours to devote to this part time endeavor. Being organized helps tremendously. Following any demonstration all potential sponsoring and hostess discussions should be held at a scheduled time away from the demonstration unless the hostess is actively involved and only then if she has time without rushing. »» Offer the SeneGence Career to everyone, Do Not Prejudge. If you offer this opportunity to only a select few, you offend those you did not give the opportunity to make their own choice. You will lose Distributors you did not even now you could have had in your Downline. You may even have unknowingly slighted someone who may have been a wonderful and flattered customer.

Five Types of New Distributors Income from your growing Downline sales force is at this point, unpredictable due to the fact that you have yet to establish the percentiles of productive Distributors verses non-productive Distributors. Time will unveil this information to you. Every Downline will consist of a different percentage ratio. After the first year of growth, you should have a good idea where the strengths and weaknesses of the Downline are and begin a training program that will help to eliminate the weaknesses and build the strengths. 1. The first type is your mother, your sister, or your girlfriends because you make them do it. This type of Downline does not count because they are typically a default bonus you drug along with you. There are some exceptions to the rule. 2. The second type is a first time buyer of the products. This is a person you meet at a demo. They purchase the product. You offer them the opportunity. They are definitely interested. You place them on your never ending, ever growing, constantly updated list of potential new sponsors. You affix a time and date to meet with them or take them to the nearest SeneGence training/meeting/up line to give them the details they need to make a decision. Within the week or so they become a new distributor.

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3. The third type of new Distributor is found within your Customer base. They are the ones who told you they were not interested in becoming a SeneGence Distributor when you offered the opportunity to them during their first demo. They are the ones who, even after hosting a very lucrative demo for you and two of her friends sign up; still told you she was not interested. It’s too late though, you’ve planted the seeds. She’s the type who doesn’t like change. She doesn’t take risks. But all of her friends want this product and she can’t get it out of her mind. Perhaps she’s about to be laid off from her job; maybe she’s looking for a way to create a social life that offers extra earnings. There are hundreds of reasons. Life happens. Situations change. People are ready when they are ready. That is why, when calling these people every month for their reorders, you ask the magic question: “Are you ready yet?” Let her tell you if she is or isn’t. Do not determine that for her. 4. The fourth type of new distributor comes to you through referrals. You ask people everywhere you go “Who do you know who would be great doing what I do?” From time-to-time you will get a great referral. Minimally, it’s an opportunity for a new booking because they must try the products before the can make a decision, correct? 5. The final type of distributor comes from your SeneSites. This is a crap shoot. Do not count on this method of sponsoring to build your business. The income you can absolutely count on is the ten (10%) percent of your first lines production. This number is one where you may assume one third (1/3) of new Distributors will be productive, one third (1/3) will be average producers, and one third (1/3) will not produce at all. What defines productivity? You set the bar. Remember, you are the leader and you will influence expectations. Your expectations will draw to you Distributors with like expectations. Give this a year. The initial building numbers will be established with in that amount of time. Setting a realistic Sponsoring goal should be solely based upon the number of demonstrations you have booked within a given week, month, and year. Remember, there is an average of one new Distributor per demonstration. Some Demonstrations unveil two or three new Distributors while some will produce none. You must learn to say the words. You must remember to make the offer. You must follow up with each and every attendee. Realistic Initial Sponsoring Goals must be based upon the number of demonstrations planned. As Sponsoring skills increase with time and practice, results and percentages will improve. There are a few ways in which to achieve Sponsoring Goals: Goal # 1: Build a Wide First Line Goal # 2: Identify Potential New Distributors from each Demonstration Goal # 3: Identify Potential New Distributors from Customer Base Goal # 4: Always ask for Referrals Use the following guideline to determine a realistic Sponsoring Goal and expectation: Based upon my Sales Goals of $_______________ per year: I will book _______________ demonstrations per week. I expect to hold ______ of those demonstrations per week.

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Based upon the fact that there is an average of _1_ new Distributor per demonstration, I can expect to Sponsor an estimated _____ new Distributors per week. Therefore: ________ New Distributors per Week x_____4_ weeks equal ________ total New Distributors per Month ________ New Distributors per Month x____12_ Moths per Year equal ________ New Distributors per Year Based upon the above numbers, I can expect: ________ Productive Distributors ________ Average Producing Distributors ________ Distributors Who are Not Productive Income from Sponsoring: Based upon the above number of new Distributors, my estimated income could be: Assume $_______ per month per Productive Distributor Assume $_______ per every other month per Average Distributor $____________________ for the first year earnings on my first line Distributors. Use the SeneGence Downline Flowchart (Downline Growth), Seminar Year Inner Circle Courts (to track Seminar Year Acheivement and sales income and commission earnings; and to earn the SeneStar Trip), and Leaders Year Annual Tracking Calendar (to track first line growth and to earn the LIPS Trip) in the last chapter of this manual to help determine and set goals and track your sponsoring progress. Oh, Yes. There is one last, somewhat effective sponsoring technique I need to mention. Always ask for referrals from customers, demonstration attendees, friends, family, and co-workers. Sometimes you get lucky! If you master the above skills, you will surely be on your way to building a large and profitable down line.

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IV. BUSINESS MANAGEMENT & GOAL SETTING TRACKING FORMS Business Goal Setting & Tracking Forms Use these forms to help you track your business progress and achieve your goals in your SeneGence business. Many of these forms have been altered to automatically update as on line reports found in your Distributor Back Office.

SeneGence Weekly Summary Sheet Use this to track and record activities, income, expenses and other weekly results that are critical to the success of your business.

Weekly Summary Sheet Please send a copy of this summary to your sponsor and retain a copy for your files. Use additional sheets if necessary.

Distributor Name

I.D.#

Phone Number

Glamour Demo SeneBlend Demo Event

Day & Time Hours Spent

Weekly Goals WOWing #hours________ #names_______________ Bookings #______________________________________ Sales: New Business $_____________________ Reorders $_____________________ Sponsoring #_____________________

Week's Activity Recap Number of potential Distributors interviewed Number of new Distributors sponsored Number of Demos held Number of Demos booked for next week Number of new contacts (WOW-ing)

Income

Sponsor's Name

# of Calls/Guests # of Expenses (include Hostess) Orders

# of Bookings

New Glamour Demo

Week Ending Date New Distributors Sponsored at Demo/Event

CDO SeneSite Sales Sales Tax

Free Hostess Gift Cost

This Week's Total Year-To-Date Total New Total WEEKLY SALES TOTAL (LESS TAX) (Total of Shows/Kiosk/Demos/Reorders/Misc. Sales)

YEAR-TO-DATE SALES TOTAL (LESS TAX) Estimated Weekly Gross

Orders Submitted to Company This Week

$_________________ PV for week $_________________ Supplies and Testers

Weekly Sales Total Less Tax

$

Estimated Weekly Gross Profit

$

Deposit total collected in product account. Allow 50% of sales for product replacement less other business expenses.

$ 120610

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Downline Flow Chart Use this to visualize and chart the growth of your Downline.

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Seminar Year Inner Circle Courts Use this to help determine the markers needed to achieve each of the Seminar Year Inner Circle Courts or your altered goals.

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Leaders Year Annual Tracking Calendar Use this to track the progress made of New Distributors sponsored within the Leaders Year to qualify for the LIPS Trip and to measure new first line growth each new Leaders Year.

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New Distributor Training Manual Volume 4 | Social Media & Cause Marketing

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Social Media & Cause Marketing | Volume 4

TABLE OF CONTENTS

SECTION I: Introduction

260

What is Social Media or Social Networking? How to Put Social Media to Work for You

SECTION II: Facebook

260 261

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Definition  History & Facts  Common Terms Facebook Personal Profile vs. Facebook Business Page Groups Tips for Success  Facebook Etiquette Sample Promotional Posts for Your Business LIKE SeneGence on Facebook

SECTION III: Twitter

264 264 265 272 278 280 283 285 288

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Definition  History & Facts  Common Terms Generate Buzz for Your Business Twitter Etiquette Sample Tweets for Your Business  Follow SeneGence 

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SECTION IV: Pinterest Definition History & Facts  Common terms Pinning for your Business  Etiquette Follow SeneGence on Pinterest

SECTION V: YouTube Definition History & Facts Common Terms Using YouTube for Your Business Subscribe to the SeneGence Channel on YouTube

SECTION VII: Other Players Blogs

303 303 303 305 312 313 313

314 314 314 314 323 327

328 328

SECTION VI: Instagram329 Definition History & Facts Common Terms Tips For Success Follow SeneGence on Instagram LinkedIn Google+

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Snapchat Text Messaging (SMS) Claim Your Domain  Splash Pages Summary

SECTION VIII: Cause Marketing

346 349 351 352 353

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Definition The Make Sense Foundation You’re Already Doing Good, and You Might Not Even Know It! How You Can Use Cause Marketing for Your Business Promoting Your Cause on Social Media Fundraising and Partner for Profits

354 355 355 357 359 363

SECTION IX: Distributor Social Media Policies and Procedures367 Social Media

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SECTION I: Introduction What is Social Media or Social Networking?

Social Media: noun: forms of electronic communication (such as Web sites for social networking and blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as photos and videos). »» First known use of social media: 2002 with Friendster, similar to MySpace. »» Used by more than 2.2 billion people around the world, including 78% of Americans. »» Most social sites are dominated by women. »» Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major internet activity, including email. »» Social media is a fantastic business tool that you should be utilizing! The best way to define social media is to break it down: social is to interact with individuals or groups and media is an instrument of communication, like a newspaper or a radio, so social media would be an interactive instrument of communication. It’s also referred to as social networking, because it’s a form of exchanging information and establishing relationships with others. In technical terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information. This interaction can be as simple as “liking” someone’s Facebook post or “repinning” a Pinterest Pin (which we will discuss in more depth further in this manual). Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too. If you aren’t on one side of the road yet, it’s time to be! And we will help you get there with information and tips to help you along the way.

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How to Put Social Media to Work for You

As a SeneGence Distributor, being a social butterfly can help spread the SeneGence opportunity and product information quite quickly. Business won’t come to you; you have to go to your business. The marketplace has become more competitive and you have to be on your “A-Game” and be one step ahead of market trends and competition. The average consumer today is more hands-on and wants it now, not later. Now that the consumer is more demanding and expects everything at their fingertips, you should use broader marketing strategies and think of every avenue to market your business. Thankfully, social media can make this much easier than ever possible. Learning about and engaging in these sites is a smart business decision. Of course, the home Demo should always be the heart of your business-building activities. Social media can help you connect with more people to drive them to your in-person activies and events. Think of all the endless opportunities you have today for reaping the benefits of being a Social Marketing Guru. From Facebook to Pinterest to Twitter and beyond, there are so many social media options (mostly free) that you can use to market your business, stay in tune with your Customers, and make more money. SeneGence provides a free email service for you and your Customers, called SeneService, and it is a great place to start. SeneService is not only a valuable (and free!) tool to communicate the latest programs and products SeneGence has to offer, it comes with other benefits to support your success, such as: »» Effective calls-to-action for your Customers, inviting them to purchase from you, schedule a glamour demo or become a Distributor themselves. »» Links directly to your SeneSite (if you have one) for placing orders; links to your email if you don’t have a SeneSite. »» Includes your photo, email and phone number. »» Offers seasonal glamour looks with suggested SeneGence products to create the looks. »» No limit on how many Customers you can send it to. »» Goes out monthly. »» Also reaches thousands of former Customers and Distributors who many be looking to reengage in the business or purchase products again – and just might contact you (using our “Find a Distributor” tool on senegence.com; available to SeneSite subscribers.

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You can sign up your Customers for this professionally written monthly marketing email to keep them in the loop of what’s happening at SeneGence, from new products to seasonal beauty trends and more. The version sent to your Customers is designed to sound like it’s coming directly from you, their Distributor, and you can view it at any time. Go to your Back Office>Business>Customers>SeneService to easily and quickly sign them up for this free service and to view the current version being sent to your Customers. You will have the option to import your contacts from an excel file. They can opt out at anytime if they choose.

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Another SeneGence service that you need to be capitalizing upon is the opportunity to own your personal SeneSite. For less than $300 USD a year, you can have your very own, professionally designed online ordering site where Customers can go directly to purchase products from you, 24/7. Your SeneSite works for you at all hours of the day, so you are not geographically limited to a Customer base - you can sell to consumers all over the country. If you go on vacation or for some reason cannot actively work your business, you can be sure that your Customers will still be able to purchase products from you via your SeneSite. Owning a SeneSite also gives you visibility to anyone seeking a Distributor using “Find a Distributor” on senegence.com.

To find out more about obtaining your very own SeneSite, visit your Back Office>SeneSite. SeneSites are also available at a deeply discounted price when purchased in one of the SeneSential Training Packages! Here is the main idea you must grasp: Social media and virtual marketing is not a trend, it’s here to stay. Over 78% of Americans now have a profile on a social networking site. There are almost 2 billion users of just Facebook alone worldwide! It’s very important to at least have a basic understanding of the major social media networks if you expect to succeed in today’s marketing playing field. In this manual, you will learn about the major social media networks and how you can use each one specifically to benefit your SeneGence business. You can choose to be on as many social media networks as you desire. Or, you may find that mastering just one of them, such as Facebook, will be sufficient enough for your marketing needs.

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SECTION II: Facebook

Definition Facebook was originally designed for college students, but is now open to anyone 13 years of age or older. Facebook users can create and customize their own profiles with photos, videos, and information about themselves, as well as business pages where they can interact with current and potential clients and customers. They connect with others who become their “friends”. Friends can browse the profiles of other friends, write messages on their pages, share photos, web pages, videos and more.

History & Facts »» Facebook was created in 2004 and has almost 2 billion active users. »» More than 4.5 billion “likes” are generated on Facebook each day. »» More than 300 million photos are uploaded to Facebook each day. »» There are 16 million Facebook business pages. »» The average Facebook user has 229 friends and is connected to 80 groups or events. »» Facebook is available in over 100 different languages »» Facebook is 76% female users with the average user age range being 25-34.

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Common Terms Facebook, like every social media site, is a community in and of itself. It’s become a place where people re-connect, connect for the first time, do business, send messages, send wishes on special occasions and even fall in love. If you are new to Facebook, you may encounter phrases and terms that are unfamiliar, because many of them were coined by Facebook users themselves. Here’s a list of terms with their definitions, pertaining to Facebook Business Pages specifically (not your own personal, private Facebook profile) that will help you to succeed in the Facebook world. Ad: An advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising and marketing partnersupplied information, and off-Facebook activity. Admin: (You) The person in charge of a “Page” (as in Facebook business page), or the Administrator, who can invite people to the Page, appoint other admins, and edit Page information and content. Only business or group pages have admins. For example, the SeneGence International page has several corporate employees assigned to it as admins and they can post, update and view content. If you create a group page for your business you might assign your assistant or another team member as an additional admin.

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Application: These are enhancements you add to your pages. They show up on the left hand side of your page. You can add applications of your other social network sites, as SeneGence International has, or you can keep these application boxes simple by just displaying your photos, “likes”, and events.

Visit the Facebook App Center (www.facebook.com/appcenter) to search for apps you might want to add to the top of your page, such as Pinterest, Twitter, Instagram, and more. That way, when someone visits your page, they can click on your apps and see content you post to your other social media sites.

Cover Photo: A cover photo is the larger photo at the top of your Timeline, right above your profile picture. Like your profile picture, cover images are public, which means anyone visiting your Timeline will be able to see them. Cover photos are a great place to display images such as: SeneGence product line shots, your business logo, group shots of your team members, pictures from Demos or events, new product fliers, etc. SeneGence International often uses the Cover Photo space to display new product and event images. SeneGence also creates seasonal cover photos and provides you with Distributor versions you can use to update your page. Go to your Back Office > Resources > Marketing Materials > Graphics & Artwork.

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Direct Messaging: The Facebook mail application that acts like an email inbox for your messages from your Facebook fans. This allows you to receive and reply to direct, private messages in an exclusive inbox on your page. When you have a message, a red notification number will show up next to the chat bubble icon in the upper right corner of the page. Facebook business pages differ from personal Facebook pages in that you can only private message a user who has first decided to message you.

Event: You’ll be able to add an “Events” tab to your Page for extra promotion of your events, at no cost. A key benefit to creating a Facebook Page, you can share news about upcoming events and create Invitations to the event to send to your Facebook fans. You can also ask invitees to RSVP directly though the link and track attendance. You can give your guests the option to share the event with others, thus increasing your event visibility and/or attendance. This is great for Glam & Gloss, regional trainings, Downline meetings and more.

Facebook Live: Live videos are real-time streaming video posts on Facebook. Live broadcasts of videos are great for team training, meetings you want to share in groups, or messages or makeup demos for your customers on your business page. Your broadcast may be no longer than 90 minutes. When you end your broadcast, it will stay on your timeline or page like any other video. When you’re watching a live video or a video that was live, you can tap or click “Subscribe” to get notified the next time that Facebook account starts a live broadcast.

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Fan: A person who chooses to follow your page, because they “like” what your page represents – the company, product, brand message, etc., or in direct response to a request. You can directly communicate with your “Fans” – through Event announcements, replying to wall posts, comments on photos or links you have posted. You can only communicate via direct messaging when the fan contacts you first via your private Message Inbox, represented by the chat bubble icon at the top of your page. You can also invite people to “like” your page. Send out fan requests to your Customer base once you have your Facebook business page up and running. You can also add requests to “like me on Facebook” to your email, business cards and other marketing materials you create. Any Facebook user can choose to become a fan of a public page.

Groups: Groups are private spaces where you can keep in touch with people by sharing updates, photos or documents. Groups are great for offering an additional training resource to your downline members, or offering support to your Customers. It is not recommended to use Groups in place of a Facebook Business page (we will talk more about that later). Insights: a free service that provides real-time metrics and analysis of your Facebook business page. You can review Page activity and performance, fans and ad respondents, and trends and comparisons, so you can improve your business presence on Facebook. View your insights by clicking on the “Insights” tab at the top of your page.

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Likes: People who like the content that you offer on your page will choose to “like” your page. Liking a page allows the user the opportunity to see your posts and interact with your content. Your followers can also “like” your photos and posts, or choose to react to them in a variety of ways, including “Like,” “Love,” “Haha,” “Wow,” “Sad,” and “Angry”. Post: Information you share on your page that others can see in their news feed. This may be an inspiring quote, a link to a topic-related web article, a new product photo, or simply a beauty or business tip that you’d like to share. When it comes to your business, remember to post professionally, and only add photos that you are comfortable with anyone seeing. Posts can be very effective, such as Before & After photos of a makeover you did or a great tidbit of product knowledge. Posts are where you share your unique personality and brand with your audience.

Profile Picture: Your profile picture is the main photo of you on your profile. Your profile picture appears as a thumbnail next to your comments and other activity on Facebook.

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News Feed (Home): Your News Feed highlights what’s happening on other pages you “like”. Click the “Home” tab in the upper right corner to look at an overview of what’s being posted by those you follow at that time. When you personally update your own page with a post, that post will be shared in your fans’ newsfeeds. You can adjust your news feed depending on whether you’d like to view the most recent posts or just on a certain topic.

Notifications: updates about activity on your Facebook page. You will be notified when someone posts on your wall, shares your post, likes or comments on your post, or mentions your page in a comment (tags you). Every notification is a victory, because that means people are engaging with your page. Be sure to address each activity. Notifications for your personal page can be viewed in the upper right hand-corner of your page, symbolized by the world icon. Notifications for your business page show up on a menu bar at the top of your page.

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Status: A feature that allows you to inform your fans of your current whereabouts, actions, thoughts, or information you’d like to share. This is where you input what you’d like to post. When you are ready to post, click “publish”. You include photos, videos or web links. Should you post in error, you can delete, but it’s recommended you do that immediately, as some people may see your post within seconds of your inputting it (if they are online on Facebook at that moment). Business pages even allow you to schedule posts ahead of time, which comes in handy for holidays, weekends, or when you’re on vacation or do not have internet access, but still want to maintain your social media presence.

Tag: You can mark, or “tag,” photos and videos to identify the image or the person in the image or post. Note: Facebook business pages do not allow tagging of fans. In other words, you cannot tag people who follow your page- as your page is public, and your fans are private users. You can tag other public fan pages, however.

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Wall (Visitor Posts): A featured section inside every Facebook profile that allows people to post public messages to you. When someone posts on your page, they are posting on your “wall”. On your Facebook business page, your posts by others will show up on the left hand side. Every post to your wall is a victory; make sure you are recognizing and engaging with posts from your fans. Comment, and like them.

Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page.

Facebook Personal Profile vs. Facebook Business Page You can get help setting up your Facebook business page by going to www.facebook.com/business/ build . Here, Facebook will explain to you how to set up your page, write your first post, and invite people to like your page. It’s very easy to do and Facebook walks you through it step by step. You may already have your own personal Facebook profile page where you connect with friends and share fun content. But did you know that you should not be using your personal page to regularly promote your business? That’s what Facebook business pages are for.

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Here is a little more about the differences between a Facebook personal profile and business page: Facebook has two types of accounts. The account for personal use is called a Profile. A personal Profile is set-up to be private and requires that someone send you a friend request before they can see what you are posting.

Facebook Personal Profiles are for: »» Connecting with friends and family on a personal level- about mostly non-business related matters. »» Interacting with people the way you would with friends- not clients or business partners. »» Sharing content you personally find interesting-not necessarily or only because you think it will be good for your business. »» Sending private messages to your friends, connecting with other brands or public figures you like, and connecting on a personal level to your friends. »» Note that if you are posting too much business-related material to your personal profile, you might lose some of your friends. When they accept your friend request, they are not agreeing to be friends with your business, they are agreeing to be friends with you. If they want to interact with your business, they will go and “like” your business page. »» Although you should not be posting business material on your profile, it doesn’t hurt to once in a while post information about your business or a reminder to your friends that you have a fan page, and if they are interested in participating in contests, getting beauty tips, and knowing about new products, to go and please “like” your page.

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Some features that are exclusive to the Facebook personal profile are: »» Friend requesting- you cannot request friends on a business page- you can invite them to “like” your page, though. With your personal profile, you can directly request another individual Facebook user to be your friend.

»» Direct Messaging- with your personal profile, you can begin a conversation with another Facebook user via private Messages. With your business page, you can only interact with an individual via private message IF and only if, they message your business page first.

»» Tagging- you can tag your Facebook friends in photos and posts, and you can tag public fan pages as well. You cannot tag your Facebook fans on your business page. With your business page, you can only tag other public pages, such as SeneGence International.

Now that you know a little bit about how to use your personal profile, let’s discuss what makes the Facebook business page different and how to use it.

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A Facebook Business Page is public and anyone can go to the page and “Like” it. Those who “Like” a business page are called fans. The fans of a business page have opted in to receive the information that is posted on that page.

Facebook Business pages are for: »» Promoting your business by posting new product releases, specials and contests you are running, pictures of makeovers you have done, sharing your unique brand voice and message, and anything else you might think of to promote your business and engage your followers. »» Gaining new fans and potential Customers through your fans sharing and liking your content. »» Interacting with your fans via comments, wall posts, etc. Your business page gives you the opportunity to personally engage with your fans, hear what they do and don’t like, make sure they are having a positive experience with your business. »» Representing your business in a professional manner- no personal opinions or drama here!

Some benefits that are exclusive to the Facebook business page are: »» Pages are public and easily sharable - This means that when fans interact on your page by liking, sharing, or commenting on your content, it may show up in their friends’ newsfeeds — which is great news because your page and your content gets in front of both groups of people, those who’ve already “Liked” your page and those who haven’t … yet.

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»» With pages you can run promotions and display content in a professional way - You can do this by using tabs and other applications (apps), like Social Campaigns (a Constant Contact program). So, whether you want to use your page to feature lots of great content or just want to run coupon campaigns or contests, you can use your page to do so in ways that Facebook doesn’t allow on your personal profile.

»» Facebook Offers - A great way to get some viral buzz going about your business is to run Facebook Offers. It’s an official way to promote a deal you have to your Facebook audience. And when your fans and non-fans claim these offers, their friends see it.

»» You aren’t limited to how many “fans” you have - If you continue to run your business through a personal profile, you might not have very high aspirations for your efforts on Facebook. Since you are limited to 5,000 “friends,” you are seriously limited by your reach. Everyone has plans to grow, and every business should have the potential growth to want to reach more than 5,000 people on Facebook. »» Facebook Scheduling - A great tool is the ability to schedule content within Facebook. You can schedule posts to appear over the weekend when you might not be working, when you’re on vacation, or over a holiday. If you are promoting your business as a Facebook personal profile, you don’t have access to scheduling. Sure, you could use a third party tool, but your posts will always appear with that third party’s formatting and icon. It will be clear that it wasn’t posted from Facebook. It simply looks better when your posts come from

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Facebook. You can schedule a time for your post by first writing out your post and attaching images/links, then click on the Publish, then Schedule (shown below) on the bottom right to pick a date and time for posting. You can view and manage your different scheduled posts using the Scheduled Posts Tab under the Publishing Tools tab at the top of your page.

»» Connection to Facebook Places - When you set up your business page, you can also connect your page to a place (if you have an office or headquarters). As a result, the days and hours of operation are visible under your cover photo- very helpful for any Customer who comes to your page. By setting up your business as a place, Customers can also check in, alerting their friends that they are at your store or office. This is a great way to allow your Customers to naturally promote your business.

»» Business Relevant Information - When you set up a business as a personal profile, your business now has a gender and a birthday. When you set it up as a business Page, it has a category, a mission statement, products, awards and founded date. No birthday. No gender. If you want your Customer to learn more about your company and what you do, set up a business page.

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»» Avoid Facebook Interfering - It is technically against Facebook’s company terms and regulations for companies to use personal profiles to promote their businesses. If you are using a personal profile for your business, you risk Facebook interfering, as it violates the terms. If Facebook catches you using a personal profile for business, they will automatically convert it to a business page and you may lose some information. Make sure you have a separate business page for your business needs. »» You can access insights about the activity of your fans - Facebook Insights allow you to see what type of content is getting the most engagement on your Page. You can also see what types of people are Liking and interacting with your organization. This helps you make informed decisions on what kind of content to post.

So, now you can see that if you want to take advantage of Facebook to help grow your business, you MUST have a Facebook business page!

Groups

Groups are for people who share a common interest. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. Create a Group for your Downline to share business and cosmetic application tips, share advice, and motivate each other. Only people you invite to the group will be able to view the content shared within it. For example, the “SeneGence Sisters” on Facebook is a place where Distributors can go to connect with fellow Distributors all over the country. Groups can be more specific to region,

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Dominion, specialty and more. Groups are a great way to communicate to your Downline and keep everyone on the same page of what’s happening, new news, events, recognition, etc. Depending on their settings, members can get notifications or emails each time you post something to the page. To create a group, go to your personal profile’s home newsfeed, click on “Groups” on the left hand side, and then “create a group”. Then invite people (from your Friends list) to join your group. New group members can also invite people they are connected with to join. As a best practice to follow, Groups SHOULD NOT be used in place of Facebook business pages to sell your products or promote your business. Groups are a great idea for supporting Downline Distributors, or perhaps a community of your Customers who have already established relationships with you and agree to receive communication from you. Here’s why it is a better idea to keep business on Facebook Business Pages: 1. Facebook does not recommend using Groups instead of Pages. Unlike Business Pages, Groups aren’t a direct revenue generating area. So in theory, there may be a higher risk that Facebook trashes the Group function in the future, or puts you in “Facebook Jail” for using a Group in the wrong way. It is possible that Facebook could prevent you from posting into your Group if they realize you are using the Group against their terms. 2. It can be difficult for others to find you. Groups are very difficult for other people to find unless they’re already part of a Group or have a friend who joins. Also, in order to invite people to join your group, they must first be friends with you on your personal page. If you do not have a large group of “friends” on your personal Facebook page, this is a disadvantage. 3. Lack of business tools. With Groups, you do not have access to Insights, so it’s harder to keep track of what you’re doing, what is working and what is not. You have no statistics telling you when is best to post, what your audience is, and how successful or unsuccessful your posts are. You also cannot schedule posts or promote posts, which is a big disadvantage. 4. You can appear pushy or rude. One reason some people like Groups over Pages is because you can add people to your Groups without their permission- whereas with Pages, people must seek you out and “Like” your Page. While it seems easier to just use a Group and add people without their permission, this can come off as rude or pushy and ultimately upset more people than please them. We know that every woman needs to know about SeneGence! However, if you take some time to learn how to use your business page in the right way, it will be more beneficial for both you and your followers in the long run. 5. Long-term negative results are possible. Unlike with Pages, in Groups, your members, by default, receive a notification every time you or another member posts into the group. While it may be exciting at first to add all your friends to the Group, and have an immediate audience (versus waiting for a Page to grow in followers), you might start to see a decline over time as members tire from receiving many Group notifications, every day. Facebook is a tool to create real connections with your followers and get to know them online so that you can include them in your offline, business generating events like Demos. Pages allow you to create these relationships, while there are some hindrances and limitations with Groups. If you are using Groups in place of Pages, just be aware of the pros and cons and make the decision that’s best for your business and your customers.

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Tips for Success

Find the Answers What are your goals or what are you trying to achieve? Some of your Goals may be: »» Create brand and/or product awareness »» Sponsor others into SeneGence »» Provide Customer Service »» Generate traffic to your SeneSite »» Increase your reach »» Educate (products and company) »» Show your expertise with pictures of you at Demos and events »» Build a community of loyal followers »» Announce activities and contests/product specials »» Give recognition to Customers and Downline Distributors »» Build new partnerships »» Increase sales, Etc.

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Use the Space Given Wisely Facebook gives you space which can leave a lasting impression on your Page visitors. Make sure to pay close attention to your Cover image, Profile image and About section. »» Cover image size: 851 pixels by 315 pixels. Choose a cover image that represents what your page is about- perhaps a photo of you applying SeneGence makeup, a specially designed cover photo from SeneGence, or simply a high resolution product image (available in your Back Office). Your Cover image is prime real estate on your Facebook Page and it’s the first thing your Page visitors will notice. Your Cover image should express who you are as a business and your Page visitors should understand what your business is about at a glance. Make it a visually interesting photo that tells a story. 

»» Profile image: Upload a professional picture of yourself. If you’ve been to a SeneGence Event and have had your picture taken, this would be a great place to use it! Remember, this is the face behind the content you will be posting, so make sure it’s a picture that represents you professionally.

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»» Call to Action Button: Facebook allows you to create a “Shop Now”, “Sign Up”, “Book Now”, etc. button to appear on your page. Simply find the button that says “Create Call to Action” and follow the steps to link to your SeneSite.

»» The About Section: The About section appears on the left hand side of your page. The type of information that appears in this box is basic information that anyone would like to know, like your business location, if you have one, your phone number, your hours of operation, and your website (be sure to include your senesite URL here). This basic info is the info that appears on your profile. A fan can choose to expand the About section and see your mission statement, company overview, etc.

Post Regularly Posting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach. Also, posting too frequently can have an adverse effect on your page engagement. Find your rhythm by testing your frequency and watching your numbers in “Insights” to optimize engagement. Creating a Content Calendar can help you stay on track and makes the process easier to manage. Scheduling posts can also help you to stay consistent.

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Help Section Facebook Help section can provide valuable information and is often underused. If you’re stuck, visit the help section first! Visit Facebook for more https://www.facebook.com/help/pages.

Cross promote To increase your Page visibility, you need to tell people about it. Promote your Page on: »» Other social networks »» Your own personal Profile page (but not too much!) »» Business Cards »» Marketing material »» Events »» Newsletters »» Via direct invitation to other Facebook users

Facebook Etiquette Respond to All Comments Yikes … Only around 30% of brands respond to comments (source: Socialbakers.com). Respond to ALL comments and make sure your settings (under Settings tab at the top, then the General tab) allows for people to post on your page and your page has turned on “messages”, so that people can send you private messages.

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Visit your page regularly and look for new posts and comments on those posts. Review activity on your photos and status updates to understand what your viewers, friends, or group members are interested in or looking for. Make sure to respond positively to all comments and posts and maintain a professional demeanor.

Provide Value The 80/20 rule. Make it a rule to publish 80% original content that provides value to your followers and no more than 20% promotional content. Promotional content includes selling your products or services, sales and promotions, posting about how great your Customers find your business (unless your clients post it directly on your wall), showing your work or portfolio, your sales and sponsoring accomplishments, etc. Original content might be a related article, beauty blog post, video, makeup trend, etc. Keep in mind that original content should still be relevant to your SeneGence business.

Relevant Content Provide a mix of content related to your products or services. All too often we see pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic! Think about what others may gain from the content you share and you are sure to have positive results of users that keep engaged with you on Facebook. Try to teach them something new or share a fact others will benefit from. Make your posts exciting and informative so people want to read them! Beauty tips or a new LipSense recipe you created would be great examples of relevant content on your page. Or a “wow” post, like a photo of you exiting the pool with your makeup still intact, might just give a fan a reason to contact you to learn more.

What’s In It for Them? Whenever you post to your page, remember that your page visitors want to know “what’s in it for them”. Be mindful of the content you post on your page to make sure you provide value to your visitors and fans. Most Facebook users like pages to:

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»» Receive special offers or promotions »» Stay informed »» Be entertained »» Interact and connect »» Get educated »» Show support »» Participate in contests and giveaways

Sample Promotional Posts for Your Business We now know that posting on Facebook is an effective way to get your message out! Depending on what your goal is, your post should be tailored to reflect what you want to get out of it, whether it is sponsoring new Distributors, booking a Demo, or getting orders. See the following sample posts below for inspiration. Remember to always sound enthusiastic and genuine with whatever you post, and include a call-to-action, like “Message me” or “contact me,” or include the link to your SeneSite for easy ordering access. To Sponsor 1. I LOVE playing makeup and getting paid for it! Message me to find out how you can too with SeneGence, it’s truly a dream job!

2. My job rewards me with jewelry, car payments, and luxurious vacations IN ADDITION TO my generous commission checks! Does yours? Message me today and find out how SeneGence will reward you!

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3. I absolutely love that I can spend time with my family, and at the same time own and operate my own business. I am my own boss- something I’ve dreamed about my whole life! Message me for more info on how you can be your own boss too with SeneGence!

To Book a Demo or Makeover 1. How long has it been since you’ve had a makeover? Message me to set up your free SeneBlends Makeover today! You won’t believe how gorgeous you’ll look.

2. Need a girl night? Let’s plan one together! I’ll bring the gorgeous SeneGence makeup and skincare and we’ll play! Message me to set one up, but hurry because my calendar is filling up!

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3. What makes SeneGence skincare and cosmetics work? What kind of beneficial ingredients are used in them? How can they make a dramatic difference in the appearance and texture of your skin? Let’s set up a time for me to tell you, just send me a message.

To Get Orders 1. Can you say that your makeup is gluten free, made in the USA, does not test on animals, lasts up to 18 hours, AND renews your skin cells, from the bottom up? If not, you need SeneGence! Message me for more info or visit my website, www.senesite.com.

2. Does your makeup last 18 hours, even through eating, drinking, kissing, swimming, and the hot sun? You NEED SenseCosmetics by SeneGence! Contact me to get yours today! Or visit my website and pick up your products at www.senesite.com

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3. LipSense is waterproof, smudge-proof, kiss-proof and lasts up to 18 hours! Message me today and let’s pick out your shade, there are over 60 to choose from! Or, visit my website and view all LipSense shades there and easily place your order! www.senesite.com

LIKE SeneGence on Facebook Make sure you like SeneGence on Facebook! Find out new product launches first, get a behind-the-scenes look at company happenings, enter our fun contests, get glamour tips and personally interact with us! Find us under SeneGence International (in the search bar) Or www.facebook.com/senegence.

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SECTION III: Twitter

Definition Twitter is a free social networking service that allows registered members to broadcast short posts called tweets in real time. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at twitter.com. Tweets are limited to 140 characters, due to the constraints of Twitter’s Short Message Service (SMS) delivery system. Tweets are delivered to followers in real time and are also posted on the Twitter website. They are permanent, they are searchable, and they are public (unless you customize your security settings to make them private). Anyone can search tweets on Twitter, whether they are a member or not.

History & Facts »» Twitter was created in 2006. »» There are currently over 330 million monthly users generating over 500 million tweets per day. »» It was originally the brainchild of a small group of employees looking for a way to communicate during brainstorming sessions. »» Twitter began to gain popularity in 2007 when it was integrated into a live concert. »» The average content of tweets ranges from pointless babble (40%) to news (3.6%)

Common Terms Twitter, like every social media site, is a community in and of itself. As such, you may encounter phrases and terms that are unfamiliar, because many of them were coined by Twitter users themselves. Here’s a list of terms with their definitions that will help you get a better grasp on the tweeting world.

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Ad: An advertisement created by a business on Twitter that’s served up to Twitter users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Twitter activity. Users may see different kinds of ads on Twitter, such as: Promoted Tweets, Promoted Accounts, and Promoted Trends. Twitter may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a “promoted” icon. Users can interact with promoted content in much the same way as organic content. Direct Messages- Direct Messages, or DMs, are the private messages of Twitter. This is the Twitter equivalent to email. Only you and the recipient can read these messages. You can only DM users if they are following you, but you do not necessarily need to be following them. You can access your DM inbox by clicking on the envelope symbol on your profile page. You can also set up a DM to go directly to any new follower who is added to your page, with a message such as “Thanks for following me! Be on the look-out for my great glamour tips”.

Followers: Followers are your ‘Friends’ on Twitter; your tweets will show up in their main feeds. Typically, for purposes of growing your business, it is common practice to follow back the users who follow you if you wish to have communication and network with them. It’s a friendly way of saying ‘let’s be social media friends’. You will receive an email notification each time you receive a new follower if you leave your settings to do so. Your Followers section will show who follows you and provide you with information on whether or not you are following them back. It is a good general rule to only tweet content that is appropriate for anyone to view.

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Following: Following is the term used in Twitter to indicate a relationship with another user. By following a user, you will see their tweets.  Following is similar to the concept of ‘Friends’ on other social networks. Users do have the option of private profiles, so they may have to approve your follow request if they have those security settings. You may choose to follow as few or as many users as you like. Users define their popularity on Twitter by how many followers they have.

#Hashtags: tweets can be tagged to create context and add to a discussion already taking place. They also make your tweet searchable if another user is looking for content on that topic. Whether you’re promoting a Glamour Demo, discussing a piece of news, or marketing a new SeneGence product, you can associate your tweets with a specific topic by using hashtags.  One example would be hashtagging the word #SeneGence in your tweet. Hashtags are turned into links, allowing users to easily see all tweets that include that identifier. Your followers will be able to click on your hashtag and see the things that other users are saying about that topic. If they click on your #SeneGence, they’ll see all tweets including #SeneGence on Twitter. Adding hashtags to tweets can be a useful way of letting readers know that they pertain to a certain topic, location, etc, and will make your tweets searchable when users search a certain hashtag phrase on Twitter. To create a hashtag, all you need to do is simply type it into your tweet with a “#” symbol and Twitter will automatically create it. Remember that hashtags do not contain any spaces between words. You can find a hashtag anytime, just search in the upper right scorner of your Twitter profile page.

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Likes: Likes, represented by a small heart icon next to a Tweet, are used when users like a Tweet, similar to “liking” a post on Facebook. Liking a Tweet can let the original poster know that you enjoy their Tweet.

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Lists: A list is a group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. You can use the lists function to group the Twitter users from your Upline or Downline. Although lists cannot be used to send out Tweets to a select group of people, they can be used to view a select group’s tweets.

Mentions or @’s- The @ sign is used to identify, mention or reply to other users on Twitter; it’s the main way users communicate on Twitter. Each username is unique and by prefixing another user’s name with the @ sign (ie: @username), Twitter creates a link to their profile and also adds the tweet to their reply column. If you want a specific person to see your message or you are replying to another user’s tweet, you’ll want to include their @username in the message. Even if they follow you, they may miss it otherwise. You can search for all users and find their @username in the search bar. (Note: users may have an @username that is significantly different then their actual name). Although you may be only addressing one user when you use the @username, it is public and all of your Twitter followers will be able to see it. For private messages, use Direct Messages (see below).

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Profile/Stream: The term profile or stream is used to describe the flow of messages seen by users. Timeline is typically used to reference the public messages (tweets) from users who you follow. When visiting your profile on Twitter.com, users will see your timeline, or chronological list of all the messages you have sent. You will usually see your timeline of the tweets of those you follow when you first log in, or by clicking on the “HOME” icon.

Re-Tweets (RT): You may see the letters ‘RT’ appear from time to time on your Twitter feed. Usually these come before another username (ie: RT @username message). This is a Re-Tweet. It’s generally used as a way of repeating or giving context to a public reply to what someone said. The RT can come in handy for your business if a customer or client asks you a question or gives a comment that you think others may be interested in as well. Retweeting is comparable to “sharing” on Facebook.

According to socialmediatoday.com, people polled say they Retweet: »» Value-add content – 92% »» Because of a personal connection to the original Tweeter – 84% »» Because they thought the Tweet was funny – 66% »» Because there was an incentive given in exchange – 32% »» Because there was a request made – 26% »» Because the Tweet came from a Celebrity – 21%

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Trends- Trends, which show up on the left-hand side of your home feed, show the top hashtags and topics that people are using on Twitter. These hashtags represent the most popular topics being shared and talked about. Hashtags such as #makeup and #beauty are often in the top trends. It would be a good idea to include those hashtags in your tweets, so that you are part of the conversations people are most looking at and engaging with.

Tweet: Any post on Twitter is considered a Tweet. Whether it is a post, reply, link, or a location-update. You enter your tweet into the box at the top of the page, where it says “What’s happening?” Tweets have a maximum of 140 characters (a character includes a letter, number, punctuation mark or space) so this is the place to keep your message short and sweet. You can also add a URL or link to a photo within your message.

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Username: this is the name or “handle” that appears with your tweets and that other users will find you with. Choose one that is both unique and easily identifiable so others can find you. It may simply be your first name, last name or perhaps your business name like “Lips by Carol”. Whatever handle you choose, keep in mind that it is best to keep your social media identification consistent across channels. Having the same social media name, say, on both Facebook and Twitter will help with branding your business. Your handle is the name you will advertise in your print and email communications preceded by the @ symbol. Example (good for your email signature) “Follow me on Twitter @LipsbyCarol”. When you set up a new account, twitter will automatically let you know if the name you chose is available or not. Your username will also become the end of the URL to directly link to your twitter page (twitter. com/lipsbycarol).

Generate Buzz for Your Business With over 330 million monthly active registered users worldwide and 500 million Tweets flying across the Internet every day, it’s easy to see how using this communication platform can be beneficial to getting the message of your business out there. Using this social media tool to communicate with your Customers or gain new ones can be extremely effective when used in the right way. Given these stats, Twitter would be a good resource to use to run a contest or product giveaway, asking users to retweet one of your tweets or tweet a special message of your choosing at your @username for the chance to win a free tube of LipSense, for instance. Twitter would also be an effective Customer service tool for your Customers who are active on the site, since 84% of users react to tweets that come from people they know. Lastly, Twitter is a great place to share short beauty or business tips that you find helpful or interesting, since 92% of users retweet value-add content. It’s important to not just use Twitter for marketing messages. Although it is an effective outlet for advertising your business, people want to know that there is a real person behind that username. So, have fun with it and showcase your knowledge and personality. Be professional, but try to Tweet content you think will be helpful to others, not just advertisements. Take a look at this helpful Twitter business-focused infographic from socialmediaadd.com:

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With over 60 million registered U.S. Twitter users, it’s safe to say that this social media site is here to stay and could be a great business resource for you. Here are some tips for using Twitter successfully: Follow people who are relevant. Search beauty experts, make up artists, trade publications and direct sales specialists. Follow those that post content of use and interest to you. You can review your news feed for new information and often learn a lot from those you follow. You can also retweet their tips or advice to help others that follow you, especially your Downline members. Encourage your team to be on Twitter. Engage each other, share content, stay in touch. It’s a great way to grow your exposure and your business. Reply to every mention. Anytime someone comments on one of your posts or uses your @ username in a post, be sure to reply to them. Thank them for the compliment or the positive product review. Even if the comments may be controversial or negative from time to time, it is still important to professionally address them so people know they were heard. Search hashtags and posts using them. Look for hashtags such as “#longlastingcolor” or “#nomorewrinkles” or “#workfromhome” and see what people are saying about those topics. You might connect to someone you can share a SeneGence product or the career opportunity with.

Twitter Etiquette

Social media sites are valuable forms of communication and networking. As such, you should communicate in a way that is personable, authentic, and polite. Follow these simple do’s and don’ts from businessweek.com to ensure that your Twitter efforts don’t go wasted.

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Do: have a plan.

It’s easy to get sucked into “Internet time” and lose track of what you’re doing when you begin publishing content and interacting on Twitter. Spend your time wisely by setting aside a specific time in the morning, midday, and late afternoon to use Twitter for business purposes, sharing content and engaging with other users during that time.

Do: integrate your Twitter efforts with your other marketing initiatives.

The best marketing plan is a fully integrated one, which would include your Twitter activities. Crosspromote your marketing initiatives in every way you can (e.g., put a Follow Me icon in your blog if you have one, and a link in your e-mail signature, put your Twitter handle on your business cards so your Customers know where to tweet you) and be sure to brand your Twitter profile design by giving it a unique background, color scheme, and profile picture to reflect your brand image consistently.

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Do: engage and interact.

To make Twitter an effective marketing tool, you need to view it as a relationship-building opportunity. In other words, spend more time listening to other people, acknowledging them, and sharing their content than you do talking about yourself.

Don’t: use corporate rhetoric and jargon.

No one wants to follow and interact with a corporate brochure. Instead of a robotic tweets that just repeat company information or facts and figures, ensure your tweets are being well-received by making them personable, interesting, and human.

Don’t: get personal or negative.

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If you’re using Twitter as a marketing tool, you’ll want the public to see your Twitter profile and all your updates, and that means anyone can see what you tweet. You never know where your tweets could end up as people retweet them, share them, and so on. Don’t say anything on Twitter you wouldn’t say in person to your Customers and the public at large. Avoid being lured into arguments or negative discussions that run counter to your brand promise.

Don’t: overpromote.

Stick to the 80-20 rule of marketing. Spend 80 percent or more of your Twitter time on activities that are not self-promotional. No one will want to interact with you if you’re constantly talking about yourself and promoting your business. Try to offer diverse tweets in your own Twitter stream. These include article links, tips, photos, and other interesting content. Also spend a good amount of your time on twitter replying, favoriting, and retweeting.

Sample Tweets for Your Business Now we know that Tweeting is a fast and easily sharable way to send a quick message to your followers. The main idea is to capture their attention, and create tweets that will be retweeted, favorited and responded to, and ultimately provide incentive to visit your senesite to purchase or contact you. Take a look at the following sample tweets and use them for inspiration in creating your own 140 character messages! Tip: Have a link you’d link to share of a product review or article, but it’s just too long? Visit www. tinyurl .com or www.bitly.com and you can have your long URL condensed to less than half by entering it in their URL generator! This helps keep your tweet to 140 characters. 1. #SeneGence makeup and skincare is #crueltyfree and #glutenfree! www.senesite.com 2. I know what you need. You need lip color that doesn’t come off for 18 hours! #LipSense www. senesite.com

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3. What do you think of the orange lip trend? Reply and I’ll give you 10% off your next order! #beauty #SeneGence #trends

4. This lip look is gorgeous! Visit my site to pick up the colors used: Fly Girl and Samon #LipSense www.senesite.com

5. Another RAVE review for #LipSense! See what the hype is, visit my website! http://tinyurl.com/ mkalh6z 6. Getting sick of your lip color coming off on your cup? You need #LipSense! It seriously won’t move or transfer! www.senesite.com

7. Here are the top colors for #Fall as reported by @pantone! I have all of these colors in long-lasting #makeup products! www.senesite.com

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Follow SeneGence

Make sure you are following SeneGence on Twitter! Our username is SeneGence Intl, and you can tweet us @SeneGence_Intl. Find out new product launches first, get a behind-the-scenes look at company happenings, and personally interact with us! Set up your own Twitter profile and follow us, or if you have an existing profile, visit https://twitter.com/ SeneGence_Intl and follow us today!

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SECTION IV: Pinterest

Definition Pinterest is a social photo/media sharing website. Pinterest allows users to create and manage themebased or unstructured image collections. In simple words, Pinterest is a social book-marking tool used to post and share images found around the Web into categorized collections, or boards (you can think of it as a virtual bulletin board). You can follow other users, share, tag and also comment on their posts. Pinterest is a great outlet for you to use in your SeneGence business because it is image-based. You can share pictures of the product, SeneBlend makeover before and afters, and SeneGence events you have attended.

History & Facts

»» Pinterest was created in March 2010 »» Pinterest has over 100 Million users and says 16 Billion images have been shared -40 Million every day. According to viralblog.com, Pinterest is here to stay and showed the most growth year-over-year for social desktop usage, social web usage and social app usage. Pinterest has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in audience. Not only that, also highest time spent on any social network across PC, mobile web and apps.

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Users spend most of the time pinning pictures on their boards (83.9%), followed by liking other pins (15.5%). The engagement, in terms of comments, on Pinterest is not that big, only 0.6% of users comment on pins. Moreover, 80% of the content shared on Pinterest is re-pins of pictures from other users.

In terms of gender – females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 70%. That’s great news for you as a SeneGence business owner, as a majority of your clientele are most likely women. Pinterest is a great resource for you to reach new Customers and potential recruits, as you can share visuals of SeneGence to show them what SeneGence and SenseCosmetics are all about! Here’s an info graphic to give you a better idea of how impactful Pinterest has been on the social media world:

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Common terms Like every social network, Pinterest has its own set of terminology that merits explanation. Take a look at the following terms and familiarize yourself with the pinning world. Ad: Pinterest ads, or Promoted Pins, are pins that you can pay Pinterest to have them seen by more people, similar to Facebook and Twitter ads. You must have a U.S. or U.K. based business account to use Promoted Pins. Analytics: Pinterest Analytics allow you to see what people like from your profile and what they save from your website. You can get data about your audience and learn what pins your Customers like. These are similar to Facebook Insights and you only have access to them with a Pinterest Business Account.

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Board: A board is where you organize your pins by topic. You could pin your pictures of your makeovers to your “SeneBlends Makeovers” board, for example. Or you could create a board to display all of your favorite “LipSense Recipes”. Boards can be secret or public, and you can invite other users to pin with you on any of your boards.

Business Account: If you are creating a Pinterest account specifically to promote your SeneGence business, you will want to set it up as a Business Account. If you already have a personal Pinterest account you use for your business, you can easily convert it to a business account. Having a business account gives you access to analytics, Pinterest ads, and more. If you are ok with using your personal Pinterest account to occasionally talk about SeneGence, that’s ok too. Just know that you will not have access to Pinterest business tools.

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Categories: You can view pins of a certain category by clicking the triple line icon at the top right of your home screen. Say you want to look at only beauty-related pins, just click the “Hair and Beauty” topic on the list and you’ll see pins from all over Pinterest related to that topic.

Everything: Click the “Everything” tab from the list and you will see a sampling of all pins on Pinterest. They aren’t organized into category, and they aren’t just pins from users you follow. The Everything tab is a great way to discover users you want to follow or just gain inspiration on things you may not have known about.

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Followers : These are the users who are following one or more of your boards on Pinterest. When you pin or repin an image, it will show up in their home feeds. To follow back the users who are following you, go to your profile and click “Followers”.

Following: These are the users you are following on Pinterest. When you follow someone, their pins show up in your Pinterest home feed. You can follow all of someone’s boards or just the ones you like best. To manage who you’re following, go to your profile and click “Following”.

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Home Feed: Your home feed is a collection of pins from users and boards you follow. It’s updated every time someone you follow adds a pin. Quickly get to your home feed by clicking the red Pinterest icon/logo at the top of the page.

Popular: Click the “Popular” tab from the list and you will see a sampling of pins on Pinterest that have been repined, commented, or liked many times. This is the way to see what is trending on Pinterest.

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Pin: A pin starts with an image or video you add to Pinterest. You can add a pin from a website using the ‘Pin It’ bookmark or upload an image right from your computer. Any pin on Pinterest can be repinned, and all pins link back to their source. You can link your SeneSite to your pins so that when a user clicks through a pin, it will lead them to your site. Be sure to only link your pins to your site if it is your original content; in other words, don’t take credit for someone else’s pin by changing the URL source to make it look like it is originally yours. This violates intellectual property rights, and Pinterest can terminate your account if you do so.

Repin: when a user comes across a pin that they like, they can repin it onto one of their own boards. This is how content is shared on Pinterest. It’s the equivalent of retweeting or sharing on Facebook. Just as when you share a post on Facebook and the post shows up on your timeline, when you repin a pin on Pinterest that pin will show up on the board you pinned it to.

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The Pin It Button: The Pin It Button (bookmarklet) lets you easily pin things you see on websites and blogs. To get the bookmarklet or learn more, check out the “Goodies” page on Pinterest. When you have the Pin It Button, you will be able to easily pin images you see on websites. For example, if you go to SeneGence.com and see an image of BrowSense that you want to pin onto your “SenseCosmetics” Board, you just click the Pin It button in your toolbar and can pin directly from there. To get to the goodies page and download the Pin It button: https://about.pinterest.com/en/goodies

Unfollow: When you unfollow someone, their boards won’t show up in your home feed anymore. You can unfollow all of someone’s boards, or just the ones you’re not that interested in. Nobody will get notified if you unfollow them.

Pinterest is a great tool for brands to use to increase the exposure of their products. Many people go on to Pinterest for just that reason, to look for brands they might like, and to window shop virtually. Whereas Facebook may not be the place to heavily and publicly push your brand (generally Facebook users like to interact with friends, not brands), Pinterest is a little more appropriate for this, as users are often repinning images of products they would like to buy and own. A whopping 43% of people prefer to associate with brands on Pinterest, whereas this percentage is much lower, at 24% with Facebook. Additionally, 69% of online consumers have found an item via Pinterest that they’ve bought or wanted to buy, compared to only 40% on Facebook. Pinterest is clearly a great tool for business owners, and a social media channel you should not be missing out on.

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Pinning for your Business

Again, like all social media sites, there are ways that you can optimize your time spent on Pinterest to best benefit your business. Here are some tips, courtesy of pinterest.com and Amy Lynn Andrews, blogging expert, that will help you get a good grasp on it all. »» Show your personality. Create boards regarding your SeneGence business for sure, but don’t forget to show your personality. If you love to cook, why not create a “Best Dishes” board, or if you love where you live, why not create a “My Hometown” board? People will enjoy seeing your unique personality and style, as well as looking at the product photos you pin. Displaying your personality and interests is just another way of branding yourself. »» Link back to your SeneSite or SeneGence website. You can edit your uploaded pins so that they link to your SeneSite when a user clicks through them. To do this, simply upload your pin, pin to the appropriate board, click to edit it, and add your link, then save. »» Create keyword-rich board titles and board descriptions. Just as you should make your pin descriptions full of relevant keywords for better searching, do the same for your board titles and descriptions (instead of vague or cutesy). To edit your board names, simply click on your name in the top right and then click the «Edit» button underneath the board you want to change. »» Link your Pinterest account to Facebook and Twitter. You can do this in Settings. When logged in, get to “Settings” by hovering over your profile picture in the top right corner and select “Settings” from the dropdown menu. »» Use Pinterest to get your creative juices flowing. If you need some demo ideas, makeup inspiration, etc., do a search on Pinterest with relevant key words from your niche. Note which pins have a lot of repins and/or comments. These are hot topics. You can then start pinning using keywords from those popular topics in your pin descriptions. »» Capitalize on the seasons.  If there’s one thing people pin, its seasonal stuff—recipes, crafts, decorating ideas, gift ideas, etc. Make seasonal SeneGence related boards with new products, holiday appropriate looks, etc. Create them early so that they can be repinned and get a little traction before the holiday passes. »» Create a board with others. You can create a board and allow contributors to pin to it as well. Perhaps you can create a board for your Downline or your best Customers to pin to. To invite others to pin to a board, when you are creating the board, simply type in the emails or Pinterest usernames of the people you would like to invite in the “who can pin?” section.

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»» Connect with others. Don’t think of Pinterest just as a fun place to whittle away your days and get lost in your own world. Comment and follow and interact just as you would Facebook or Twitter. This is part of networking too!

Etiquette »» Pin your own business-related content. There’s been discussion about whether or not one should pin their own promotional content, but why not? So pin your SeneGence product images, makeovers, etc. Having said that… »» Don’t only pin your own stuff. Pin your own stuff, yes, but pin others’ stuff a lot more. Pick a ratio. Like, for every one pin of your own, pin five that aren’t. This is how you will engage with other users. »» If you come across an image that’s yours but doesn’t link back to your site…Contact the Pinterest user who pinned your image and ask them kindly to edit the pin. Be friendly and offer a link to the pin to make it easier for them.

Follow SeneGence on Pinterest

Make sure you are following us on Pinterest! Our username is SeneGence International, and we are constantly pinning content that we think will be helpful and enjoyable for Distributors and Customers. We have over 40 Boards to explore, on a variety of topics like Demo Ideas, LipSense Looks to Love, SeneGence in the Media, and so much more. Start following us today!

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SECTION V: YouTube Definition YouTube is the largest video sharing site on the Web. YouTube lets anyone upload short videos for private or public viewing. It allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

History & Facts »» YouTube was created in 2007 »» It has 1 billion users »» YouTube reaches more 18-49 year olds than any cable network in the U.S. »» Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth »» YouTube has 4 Billion Views per day

Common Terms Youtube is pretty simple when it comes to specialized vocab. But, like other social media channels, it has terms you must learn. Here are a few terms that might need some explaination:

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About Tab: Similar to the About section on your Facebook business page, this is where you enter information about your channel, such as info on the products you represent, your contact info, and your senesite URL.

Analytics: YouTube Analytics lets you monitor the performance of your channel and videos with up-todate metrics and reports. There’s a ton of data available in different reports (e.g. Views, Traffic sources, Demographics). Analytics are similar to Facebook Insights. Access YouTube Analytics in your Creator Studio.

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Channel Trailer: You can choose a video to immediately play on your channel when an unsubscribed user visits it. It gives someone who doesn’t subscribe to your channel a first impression of what your videos are going to be like-kind of like a movie trailer. Choose a video that you feel represents your channel positively, or one you think is impressive or entertaining. Only unsubscribed visitors will see your channel trailer. If the viewer is already subscribed to your channel, they will not see the channel trailer but a video under the heading ‘What to Watch Next’. ‘What to Watch Next’ content is surfaced depending on the user’s previous activity. For example, if the user had just watched a first episode of your serialized content, episode two would appear here on their next visit.

Dashboard: The YouTube Creator Dashboard gives you a high-level overview of recent activity on your channel and what’s new and interesting on YouTube, all in a single page. To access the Creator Dashboard, simply click Creator Studio on the top right.

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Gear icon: To access creator tools or account settings, select the gear icon at the top of the page. Here you’ll find links to your Dashboard, Video Manager, Analytics, YouTube settings, and Help.

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Guide: Open the Guide to access your channel, playlists, subscriptions, history, videos you’ve saved to watch later, and to manage your subscriptions.

Homepage: If you’re new to YouTube or haven’t signed in, the homepage will display the most popular videos and highlights from categories like Music, Sports, Entertainment, and Beauty. Once you’ve signed in, the navigation bar at the top of every YouTube page allows you to easily find the stuff you care about. To sign out or change account settings, click on your channel icon in the top right corner of YouTube.

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Playlists: A playlist is a collection of videos that you or another user has created. Have a group of videos that you like? Have a how-to apply video that you really like, or a product testimonial video? Put them in a playlist, so you can watch them together, whenever you want. Creating playlists is also an easy way to create sections for your videos, which can be displayed on your channel’s home page, making it easier for your subscribers to navigate your videos. You can find your playlists from your Guide. To access the Guide on a computer, visit the homepage or click Guide on the left side of any video page. To find the Guide on mobile and tablet, touch the not watching a video.

Guide icon at the top left when

Sections: You can add sections to your channel’s homepage, where you can organize your videos by theme or topic for your viewers. Have several videos on applying SenseCosmetics? Create a section for “How-to Videos.” Or, maybe you have several product review videos that you have taken, create a “SeneGence Product Review” section. You can have up to 10 sections on your page, and it makes your channel look organized, interesting, and inviting. To create a section, click “add a section” at the bottom of your channel home. There you will be able to add a single video, or a whole playlist to a new section.

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Subscribers: Similar to “fans” or followers on Facebook, Subscribers are YouTube users who have opted into following your channel. They receive notifications when you post a new video to your channel, and will interect with your videos by liking, commenting, or sharing them. Like Facebook, be sure to interact with your Subscribers’ videos as well, and reply to comments and likes. To view your subscribers, click on “My Channel” under your Guide, then to the left, you will see your number of subscribers, and can click on that to see more details.

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Subscriptions: Subscriptions are an important part of your YouTube account. If there are specific channels that you like, subscribe to them. Once you do, you’ll receive updates whenever they upload new videos, making it simple to keep up with the content you care about. Similar to people you follow on Facebook, it is generally polite to subscribe to people who subscribe to your channel. Be sure to subscribe to channels that offer content that is applicable to your SeneGence business, like makeup artists, Direct Sales professionals, etc. You can find recommended channels on your homepage, in the What to Watch section. When you subscribe, the channel is added to your guide (the menu that appears on the left side of the homepage and video pages). Whenever you visit your homepage, new videos from your subscriptions will appear in the My Subscriptions feed. The What to Watch feed also shows videos from your subscriptions, along with recommendations for channels or videos you may be interested in.

Tags: Tags are words or phrases that you add to your videos to make them easily searchable to YouTube users, increasing their potential to be found. You will want to include tags in your video information that you think will be key words a user would be searching for, such as “SeneGence,” “long-lasting makeup,” “LipSense,” “waterproof makeup,” or “career opportunity.” There is a section to add tags when you are uploading your video, or you can choose to add tags after by clicking on “Video Manager” and “Edit” on a video.

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Upload: Click on the Upload tab on the top right-hand corner to upload video files from your computer or phone. You can set videos to be Public or Private, and include descriptions and Tags to make them more easily searchable to users.

Video Manager: This is a very important section of your YouTube account. Here, you can manage and edit all your videos. Change descriptions, add tags, change who can see your videos by making them public or private, and you can even get more advanced by adding enhancements like subtitles, sounds, and annotations. YouTube makes it easy, spend time getting to know this section. Access the video manager by clicking “Video Manager” at the top. You can then choose to edit any one of your videos.

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What to Watch / My Subscriptions: If you’re on the YouTube homepage, the center navigation items allow you to switch views of your homepage. What to Watch highlights videos recommended for you from your subscriptions and watch history while My Subscriptions allows you to view recent uploads and activity from your subscriptions.

Using YouTube for Your Business YouTube is an incredible resource for your SeneGence business. Did you know that it is second only to Google as the most popular search engine on the web? It can help you market and sell your products, spread awareness about your brand, find new Downline members, and can even be an important customer service tool. Take a look at the following tips to see how you can use this videosharing site to your benefit.

Demonstrating products Use YouTube to show your products in action. This is particularly useful for those of you who have Customers who live far away, and you cannot physically demonstrate SeneGence products to them. Upload How-to apply videos to show the correct way to apply LipSense, for example. You can then include this video URL on LipSense application cards you include in orders, or in follow-up emails you send to your Customers after they place or receive their order. The possibilities for using YouTube as a virtual Demo are endless (think Climate control activation videos, skincare regimen videos, ShadowSense application and blending, the list is endless!). Be sure to include links to your SeneSite URL in the description or embedded as a caption in the photo- you will most likely get orders from a video if it portrays the product well!

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Creating Community Use YouTube as a tool to share and engage with Customers. Create your YouTube community by sharing video footage of events you held in your area, training and fun clips of your Downline members interacting with one another, maybe a charity event you attended in your community that you donated a portion of your business profits to. Creating a sense of community will make your subscribers more comfortable with interacting with your channel and thus, your brand.

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Demonstrating Expertise Use YouTube to build your reputation as an expert in your field. This might include uploading video tutorials or sharing trainings or presentations you have done. If you consider yourself (or would like to be viewed as) a makeup artist, for example, use YouTube to share makeup tutorials with you as the star makeup artist. If you consider yourself a sponsoring expert, or are a field leader, share videos of your on the job, WOWing and sponsoring. Being viewed as an expert in your field will help give you credibility to others who might consider joining your team., or purchasing product from you.

Showing your brand’s ‘personality’ YouTube is a chance to add color and movement to your business image. For example, you can not only post videos from trainings and company events, but also videos of your team enjoying a meal together, or gathered at a team training or meeting together. What is your brand? Is it fun and light-hearted? If so, post videos of you playing with cosmetics with a Customer, or at a team outing “Bowling and WOWing.” Is your brand elegant and classic? If so, post videos of you doing bridal makeup, or having an afternoon tea training with your team. You can use YouTube to show your subscribers, and potential Downline members, what exactly your brand is about.

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Leveraging events or promotions YouTube gives you the ability to revisit successful events by showing video footage of them to people who weren’t there or who want to recall what happened. This is an example of YouTube not only being important for Customers and potential Downline members, but also current Downline members. Upload videos of you and your team at SeneGence events to incentivize your other team members to join you next time. Record footage of a particularly interesting or valuable presentation at an event and upload to YouTube for your Downline team members to view and receive the same information, like they were there with you. Or, upload videos of you on your SeneGence vacation you earned through your sales and sponsoring efforts. This is a great way to motivate your team members to work towards earning their vacation next year! You can really use it as a tool to support and motivate your team members to attend training and further their SeneGence knowledge.

Addressing your Customers’ problems and questions Use YouTube to provide solutions for your customers. For example, post videos demonstrating how to get the air bubble out of MakeSense Foundation tubes, how to slide the barrel on the Translucid Bronzer to use it for different application purposes, how to store LipSense, or how to activate Fooops Remover or Climate Control. A video can be a great way to address a frequently asked question or help troubleshoot common problems with your product. It is better to be proactive about this by acknowledging an issue and showing Customers how to deal with it, rather than letting the market do it for you and criticize your product in the process. You can also use YouTube to offer solutions to people who don’t even know about a product yet. Every day, people post questions into search engines asking how to solve their product problems, like ‘my lipstick comes off easily, what can I do?’ If your product solves a problem like this, like LipSense does, posting a video on YouTube demonstrating it in action is a great way to bring your product to the attention of the people who need it.

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Subscribe to the SeneGence Channel on YouTube

Make sure you subscribe to our YouTube channel, SeneGence International. You can access our channel publicly to view videos at any time, but subscribing sends you alerts via email when we post new videos, keeping you in the loop of what is new and exciting at SeneGence!

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SECTION VII: Other Players Although we have already covered the major social media sites that are most applicable to you as a SeneGence Distributor, you may want to know about these as well. They are also unique channels of communication and networking, and can be valuable resources to your business when used correctly!

Blogs

A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically, kind of like a virtual journal. Of course, you’d be sharing public information on your blog- but it’s a great way for you to show that there is a real person behind those social media business pages- with opinions, a personality, and expertise. Blogs can fall into two general categories: Personal Blogs: a mixture of a personal diary, opinion posts and research links. Business Blogs:  a corporate tool for communicating with Customers or peers to share knowledge and expertise. For usage in your SeneGence business, the business-type blog is probably what you’ll want to focus on. Business blogs are sweeping the business community. They are an excellent outlet to share your business expertise, build additional web traffic, and connect with potential Customers. Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com, Typepad, and WordPress all offer easy blogging tools to get started.

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SECTION VI: Instagram

Definition Instagram is an online photo and video and social networking service that enables its users to take pictures and videos on their phones, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter. At this time, Instagram is exclusive to smart phones, such as the Android and iphone. It is an application- downloadable from the App store, and you manage it from your cell phone, not laptop or computer.

History & Facts »» Instragram was founded in 2010 »» Over 400 million monthly active users »» 16 Billion photos shared »» Average daily Instagram users 75 million With Instagram you can interact with other users, follow their lives and adore their photos. Even if you’re not an Instagram user, you’ve no doubt seen it all over the web, usually characterized by the distinct filters and frames available.

Common Terms As you know by now, you may encounter phrases and terms that are unfamiliar, because many of them were coined by Instagram users themselves. Here’s a list of terms with their definitions that will help you get a better grasp on the Instagram world.

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Ad Instagram ads are images and videos that you can pay Instagram to have them seen by more people, similar to Facebook and Twitter ads. They show up as Sponsored ads in people’s newsfeeds. You can also advertise on Instagram through your Facebook account, without having to have an Instagram account.

Comment Similar to Facebook, users can comment on each other’s photos. Next to the like tab underneath each photo is the comment tab, represented by a speech bubble. Tap this tab to write your comment. Be sure to comment back when someone comments on your photo, thanking them or replying to their question. Make sure you are regularly interacting with your followers by commenting on their photos as well. Comments show up underneath photos.

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Filter You can optionally apply a filter to your photo. When you upload or take your photo, click on the squares at the bottom left to choose a filter to work with. You will be able to preview how your photo looks with these different filters. Filters are a fun way to achieve a certain mood you are going for. Maybe you did a vintage-inspired SeneBlends makeover. Choose a filter such as “Mayfair” or “Amaro” to give the photo that vintage vibe. It’s a really fun way to make your photos stand out when you share them on Facebook and your other social media outlets.

Follow The people you choose to view their photos on a regular basis. You can choose to follow Instagram users by clicking the “Follow” button next to their name. Be sure to follow users who are applicable to your business, such as makeup artists, inspirational business people, your Customers, etc. When you receive a notification that someone has chosen to follow you, it is generally polite to follow them back. To search users, click on the star icon at the bottom. You will then be able to type in a username to search.

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#hashtag A hashtag is just a way to group and label items with similar characteristics. They work in the same way that they do on Twitter or Facebook. Include a hashtag on your photo, and it is searchable on Instagram for other users who search that topic. For example, if you post a photo of your lips and your LipSense color for the day, include the hashtags #lips, #LipSense , and #longloastingcolor. That way, when a user types in LipSense in the Explore bar, your photo will come up, and they can view it, choose to follow you, and you will gain more followers. You can either include hashtags in your photo caption or in a comment underneath your photo.

Like Liking works the same as Facebook and acts as a general thumbs up. On your Instagram home feed, you will see an option to like a photo, represented by a heart, underneath it. You can either click the like tab, or double tap on the photo itself to like it. Celebrate each of your photos likes and be sure to like other users’ photos. A photo’s likes will show up underneath it, represented by the username of the person who liked it.

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Notifications Like Facebook, you will get a notification each time someone likes your photo, comments, or decides to follow you. You can view your notifications by tapping the the heart at the bottom of the screen. Once there, you can view notifications on your photos by sliding the bar at the top to “You.” Or, you can slide the bar to the left to “Following” to see what your followers are doing, interacting with other user’s photos.

Post Photos and Videos This is what Instagram is all about, posting and sharing your photos and videos with your followers! To take a picture, click on the camera icon on the bottom of your screen. You can also film a video if you like. Additionally, you can choose to upload a photo that you have already taken from your camera roll on your phone. For your business, choose to post photos you think are beneficial to your followers, such as makeup looks, product shots, short tutorial videos, and color swatches. Instagram is a great portal to post how beautiful SenseCosmetics are, or how much fun you are having WOWing or at a SeneGence event. Remember, a picture says a thousand words, so choose good ones that you think could turn into more Customers, a potential Distributor, or business network.

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Profile Your profile shows your profile picture, the number of followers and posts that you have, photos and videos that other users have tagged you in, and your photos arranged chronologically in the order you post them. It also shows the number of people you are following. Click “followers” or “following” in the top right to see who they are. You can choose to “edit your profile” and include a bio, your website (SeneSite) and other information. Be sure to include that you are a SeneGence Independent Distributor in your description, and your SeneSite URL so users can click through and order from you. To view your profile, tap the person icon on the bottom right, next to the notifications icon.

Search Click the magnifying glass icon at the bottom of the screen to enter the Search tab. Here, you will see some of the most popular posts on Instagram from users you may not even follow, and even pictures and videos posted by friends of your users. This is a great way to find new users to follow, and begin an Instagram relationship with them. Swipe down at the top to refresh the feed and keep viewing.

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Your Home Feed Shows off all the photos of people you follow as they are uploaded to Instagram. Instagram is however, currently testing newsfeeds with algorithms that show photos based on what Instagram thinks you will be intersted in. Get to your home feed by tapping the house icon on the bottom left. You will be able to see all of the pictures that are posted by those you follow. Following people that interest you or are relevant to your business (makeup artists, makeup enthusiasts, bloggers, celebrities, etc.) is best. If you’re on other social networks, like Twitter and Facebook, Instagram coordinates with those services to help you discover people you already know and can be configured to post to those networks too. From within the “Feed” tab you can scroll through posts by all of the users you are following by swiping up.

Instagram is a very fun and easy to use social media site. It’s completely operated from your cell phone- so it’s a great on-the-go option to remember when you might not be able to get to a computer to update your blog or other sites. Use Instagram to enhance your other social media sites- share your special photos on Facebook and Twitter. Make products look interesting by using a neat filter or turn a makeover photo into a classic by using a black and white filter; the possibilities are endless! Remember to have fun with Instagram and utilize hashtags to make your photo searchable (i.e. #LipSense, #SeneGence). Your Customers and fans will definitely know you are in the loop and current with social media if you utilize Instagram!

Tips For Success Balance Creative Images with Pictures from your Business Take advantage of the increased real estate you have with Instagram to tell a story with your images. Have a healthy balance of fun images and business pictures. Fun images could be pictures of people, places, things, quotes or colors that inspire your brand.

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Follow Your Followers Back The people you follow on social networking platforms make all the difference in the world. Many brands on Instagram don’t follow back. To create strategic realtionships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back, if they are someone you are interested in interacting with.

Create a Flexible Posting Plan and Don’t Over-Post You don’t need to post on Instagram every day. The “feed speed” on Instagram is still mostly laid back. If you start posting a lot all at once, you might saturate your followers’ feeds, and could lose followers that way. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going. Posting every other day, and responding to comments and follows daily is a good place to start.

Use Apps to Make Your Photos and Videos Unique There are countless (and mostly free) photo editing apps that you can download onto your smart phone to really create unique and cool images. Here are a few of our favorites: 1. Pic Stitch- this app allows you to make photo collages. You can even filter each individual photo differently to create a custom look. We love using Pic Stitch for LipSense collages! Pic Stitch is preferable to some of the other photo collage apps because it does not place a 3rd party logo on your collage images- they are clean and professional looking. 2. VSCOcam- this is a slightly more advanced filtering app that lets you customize your photo’s lighting, saturation, sharpness and more to create the exact look you are going for. 3. ClipStitch- this app allows you to make a collage with still images and video clips. Perhaps you have a short video of you applying LipSense to a Customer, and a few still LipSense images. Create a ClipStictch for a unique Instagram post!

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4. Wordswag- this is a fun app that allows you to add text to your photos to create unique images. You can choose difference fonts to lay on top of your photos to capture the feeling of your photo or brand. You can also choose from quotes and sayings offered by the app. 5. Layout- this is an app owned by Instagram that allows you to easily and quickly create cleanlooking photo collages. Once in the app, all you do is tap the photos you would like included in the collage, and Layout offers several custom collage layouts to choose from. 6. Boomerang- another Instagram-owned app, Boomerang is a fun video app that allows you to create posts somewhere in-between a photo and a GIF. It creates short videos that loop forward and backward to replay. This is fun for capturing movement, like you blowing a kiss, your team members taking a selfie, or Customers applying LipSense.

Pic Stitch

Market your Brand Using Trends and Industry-Related Hashtags You can use a number of trending hashtags to join in a bigger part of the visual community storytelling. Find a trending hashtag that’s relevant to your brand and participate with images. Examples are #SelfieSunday, #ThrowBackThursday or #TBT, and many more. Industry-related hashtags could be #lipstick, #LipSense, #makeup, #skincare, etc.

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Show Your Fun Side While running a business requires dedication, it should never be all work and no play! Instagram is perfect for displaying fun times at Demos, while you are out WOWing, on a company trip, or playing makeup with family and friends. Sharing these types of images shows that you are happy and successful in your career. Integrate images that show your human side to create stronger connections with your followers.

Follow SeneGence on Instagram Make sure you are following us @SeneGenceInternational for daily beauty photos, tips, and behindthe-scenes looks at what’s happening at SeneGence!

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Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your business’ name out on the Internet. Updating a blog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself. Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. If you want to learn how to write a blog then you need to understand your Customers and write content that they are going to find useful and engaging. Your blog is a great communication tool to make your Customers happy and keep them engaged with your business. Your blog can turn strangers into Customers, and Customers into Downline Distributors when used in an effective manner. Here are a few quick great tips, via socialmediatoday.com to help you in your business blogging efforts: »» Targeting Your Customers - When you are learning how to write a blog you can easily spread yourself too thin and you will not get the results you are looking for – staying focused is critical. If you think your target audience is 30-40 year old women, write content that will engage specifically them. »» Understand Their Problems - When you are trying to master how to write a blog always put yourself in the shoes of your Customers. Listen to them – what information are they searching for, what problems do they have, is their misunderstanding about a product or application technique, which products and topics do they like, which do they not like? »» Identify How You Can Help Them - This is where you need to be realistic and match what you are good at -to their problems. With the list of problems highlight the ones you are confident that you can write about and fit to your business. »» Review The Competition - Take into account what your competition are blogging about, what topics they are focusing on. See what posts have been popular and assess why; Then identify how you can be different / better than them »» Set Your Goals, Objectives and Metrics - This is the critical part. If you are going to invest (time, and in some cases a fee) in blogging, set yourself some clear goals for the results. What do you want to achieve (be realistic) and what business benefit will it deliver (e.g. 5 potential recruits per week). Produce a spreadsheet and plan out your targets by week/ month and then your results.

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»» Develop Your Strategy and Tactics - Plan in the strategy that is going to work for you – how your blog content fits to your overall marketing plan and communications mix. What are the daily/weekly tasks you are going to schedule? »» Build Your Blog - A good blog needs a good home. Consider investing in a WordPress blog that is going to fit to your brand and be easy for people to engage with. Blogs are increasingly becoming more visual, so add in the styling that will help you produce a good visual layout – think more magazine than blog. »» Link Your Social and Email - Hook up your blog with your social networks and SeneSite so that people can easily share your content. Also build in your email subscriptions to build your email list. »» Develop Your Editorial Calendar - This is probably one of the most important steps. An editorial calendar will help stay focused and give you a good schedule to work to. It is even more important if you have more than 1 person in your business blogging. Balance out your categories to make it more varied and interesting for your audience. »» Develop Your Killer Headlines - Your titles can make the difference between a click and no-click, a share and just a read. Spend time coming up with interesting titles. Think about a title you would stop to read if you were the consumer. »» Write Your Blog and Format - Write your blogs and rewrite them. Find your own personal voice and practice – it takes time to develop a writing style that is right for you. Remember there is only one you, and that is unique and special! Use it to your advantage and intertwine the personal and business, by showing your personality- but maintaining your professionalism. Remember to end each post with a call to action (such as “visit my senesite”, “like me on Facebook”) or ask for people’s opinions and comments below. »» Publish To Your Social Networks - You have to promote your blog and ensure it is found. Publish to your main social networks and invite comments and feedback. There is almost always a way to set up for your blog posts to be automatically posted to your social media channels. Explore the settings category in your blog. »» Respond To Comments - Comments are the gold of blogging and so actively invite comments and always respond promptly to them. Respond and be helpful, never rude. Remove any spam to keep your blog clean. »» Track Your Performance - With each blog post you move one step closer to achieving your goals. Track your metrics and review regularly. »» Improve by Learning - Some blog posts will do well whilst others may not achieve the results you had hoped for. Learn from your spikes and dips and continually refine your editorial calendar to improve titles, content and how you reach and attract your audience. Make sure you are turning your blog into tangible business results. »» Don’t Forget To Enjoy It and Be Creative - This may seem obvious… but have fun, enjoy it and if you are passionate about helping people through SeneGence and equally enthusiastic about your business your blog will do well. Your customers will appreciate being part of your tribe. Put these tips into practice, and you’ll have a successful SeneGence blog that works for you, generating new Customers and Downline Distributors! Be sure you are following SeneGence CEO & Founder, Joni Rogers-Kante’s blog, SeneGence by Joni, at senegencebyjoni.com

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LinkedIn

Linkedin is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Facts about LinkedIn »» Linkedin was created in May 2003. »» LinkedIn has 433 million users in over 200 countries and territories. »» LinkedIn is currently available in over 20 languages. A LinkedIn member’s profile page, which emphasizes employment history and education, has professional network news feeds and a limited number of customizable modules. One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. This list of connections can then be used in a number of ways: »» A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact. »» Users can upload their resume or design their own profile in order to showcase work and community experiences, such as fundraising Demos or your participation at a community event (fairs, shows, celebrations, etc). »» It can then be used to find jobs, professional contacts, and business opportunities recommended by someone in one’s contact network. »» Employers can list jobs and search for potential candidates. »» Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. »» Users can post their own photos and view photos of others to aid in identification. »» Users can now follow different companies and can get notification about the new joining and offers available. »» Users can save (i.e. bookmark) jobs that they would like to apply for.

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Here is an example of a LinkedIn profile:

LinkedIn has more than 400 million members in over 200 countries and territories. The membership grows by approximately two new members every second! As you can see, this social media site should be viewed as a serious professional networking player. It is not the site for you to go and share fun beauty tips or pictures; It’s a place to start conversations with others in your field; it’s for nurturing professional relationships between yourself and a former or current employer, co-worker, employee, or anyone you have had professional connections with. When it comes to establishing your professionalism or credibility, more of your colleagues and potential recruiters are going to look at your LinkedIn profile. And since you’re marketing a product and service, LinkedIn is where the bulk of your ideal clients are located. The average salary of a LinkedIn user is over $100,000 per year.  When you’re looking for customers for your SeneGence products or services – these are the people who can easily afford what your business offers.   Here are some tips, courtesy of Kim Garst’s social media blog, for using LinkedIn to benefit your SeneGence Business: »» Take the time to fill out your LinkedIn profile in detail with appropriate keywords. Think “Makeup Artist”, “top-ranking Distributor”, “DSA recognized international company”. It helps you connect with the right people. »» Always use a professional photo on LinkedIn. There are rarely any exceptions. Remember, LinkedIn is more professionally focused than Facebook. If you have attended a SeneGence event in the past and have had your professional photo taken, this is the place to use it!

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»» Keep your experience and other information up-to-date on LinkedIn. Experiences make you more valuable. If you recently became a SeneBlends certified makeup artist, for instance, make sure to include that on your profile. Update your profile with your Royal Rank Increases, company contests you have won, or sales goals you have reached. »» Make your LinkedIn profile interesting. Add links to photos, web pages, and social media networks. Make sure to add your SeneSite link! »» If people you have worked with before are on LinkedIn, ask them for a recommendation using the “Recommendation” feature. »» Share your past work experiences. But, share only those that relate to your current business.  While it’s fun to go down memory lane, the summer you spent scooping ice cream at the local dairy stand is not pertinent information. Instead, write a blog post on how your experience scooping ice cream started your dream of becoming a business owner one day. »» Show off your education. People love to connect with their alma mater on LinkedIn.  It is a great way to bond with a potential partner or future client. »» Provide links to your SeneSite and Facebook Business Page. You can supply up to 3 website links in your profile.  »» Provide your Twitter username/handle. LinkedIn provides a special space for your twitter Username and URL: take advantage of it.  »» Claim your unique LinkedIn URL. To increase the professional results that appear on Google when someone does an online search for you, set your LinkedIn profile to “public” and claim a unique URL for your profile.  For example: http://linkedIn.com/in/YOURNAME  »» This also makes it easier to include your LinkedIn URL in your email signature or on a business card. »» Collect at least 3 Recommendations. Great testimonials are still (and will always be) the key to the kingdom! Prospects are more likely to buy from someone that comes recommended than someone that does not. In fact, people will even go out of their way to work with someone who comes recommended simply because of the endorsement. »» You need at least 3 recommendations to complete your LinkedIn profile.  Try to build a diverse range of recommendations, from clients and Customers to partners  and other industry experts. And, by all means…don’t stop at 3! »» Send out friend requests. When you visit LinkedIn to update your status, continue to send out friend requests.  LinkedIn has a feature that shows you how closely connected you are to another person.  For example, a close friend of yours will have the number “1” in the top right hand corner while a person you know through a friend of a friend may have a “2” or “3” next to their name.  »» The more people you are connected with the more prospects you can get in front of. LinkedIn is an incredible place to connect with your Customers, fellow SeneGence Distributors, business partners, and employers and coworkers. Don’t miss out on this social network- get your own LinkedIn profile today!

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Google+

Google+ (pronounced Google plus) is a  Google  social networking  project. The Google+ design team sought to replicate the way people interact offline more closely than is the case in other social networking services, such as Facebook and Twitter. The project’s slogan is “Real-life sharing rethought for the web.”

Facts about Google+ »» Google+ launched in 2011 »» Google+ has 300 million users Google was late to the table with a solid social network offering, at only 2 years old compared to Facebook’s 9 years and Twitter’s 7 years. But despite this, it beame a major social network with rich features and mobile apps. In recent years, Google Plus membership has declined, but it still may be a vaulable resource for your bussiness. If you are serious about online marketing then you know that Google plays an important part in what you do and how you do it, from SEO, to Adwords to YouTube. The scale and scope of how Google affects your online presence in undeniable. First of all, Google is the most important search engine with over 82% of search and it controls how you rank in the majority of search and what content is presented to people. Needless to say, Google Plus can be a beneficial tool to you as a business owner. Familiarize yourself with this site by reading these key benefits and features, courtesy of digitalunite. com: »» You can find Google+ at plus.google.com. »» To join Google+ you need a Google account (such as for accessing Gmail). »» The main page that appears when you sign in consists of a ‘stream’ of updates, conversations and shared content – similar in many respects to the Facebook news feed or Twitter stream. »» When you add a contact to your Google+ account, you assign them to one or more ‘circles’, which is a way of categorizing and organizing people. »» When you first sign up, you’ll see some ‘circles’ that have already been set up by Google, including ‘Friends’ and ‘Acquaintances’. You can also add your own. Maybe “1st Downline” or “Upline”, or “Bloggers”, etc.

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»» You can share messages or links with everyone or with only those within designated circles. This gives you more flexibility than Twitter and is a similar concept to ‘groups’ on Facebook. »» Your circles are private – that is, no one can see how you’ve named your circles or which circles they or anyone else has been put in. »» The ‘Notifications’ section will let you know when someone adds you to one of their circles (though not which circle) and when someone has commented on or reacted to content that you’ve shared or commented on. »» You can make comments underneath content shared by other users that you follow, and you can also ‘+1’ it. The latter is similar to ‘liking’ on Facebook. »» You can also share that content, if the original poster allows it. This is similar to ‘retweeting’ on Twitter. »» If the original poster allows it, after you interact with a post, Google+ threads responses and informs you of any updates. If this starts to get annoying, you can ‘mute’ these updates. »» The ‘Hang Out’ application allows users to video chat. »» You can upload and organize photos using Google Photos (previously called Picasa). »» There is a Google + app available for smartphones. »» Google+ launched ‘pages’ in late 2011, allowing groups, organizations and companies to sign up.

So, Why Should you consider creating a Google Plus page for your SeneGence Business? Great question! Why should you create a Google+ business profile? Well, it is owned and operated by Google of course. And as a generalization, like YouTube and Google Places for Business, Google+ profiles do have some perks in getting ranked/indexed by Google. You increase the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account. Similar to Facebook’s “like”, Google has “+1” votes. The more +1’s your pages and posts the better. Those social signal votes, let Google know that what you’re sharing is being read and shared. Google+ profiles and pages can have a significant impact on search rankings. Here are some tips via social media marketer, Timothy Carter’s blog to help you utilize Google+ for your business: »» Your Google Plus Profile - The About section of your Google+ profile gives you a great opportunity to write about your business. You can write what your SeneGence business is about, the kinds of products and services you offer.  This introduction content will also end up being used by Google as your page’s description when it shows up in the search results. »» Link, link, LINK! - If you have any other social media profiles, from Facebook, to Instagram and Pinterest, you MUST add them to the links section of your Google+ profile as well. What better way to get a little more link juice and authority from Google than to have your social profiles included on their page for your business?

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»» Circle Google+ People! - You can find people to add to your circles pretty easily based on your interest with Google’s search feature. Like Twitter, the odds are in your favor that if you add them to your Google+ circle, they will follow your account back. Doing so can increase your odds of exposure when you start sharing your content with the world! »» Share Content! - Your content and others’ content that you find of value. Every article that you share (a beauty article, direct selling news article, SeneGence press release), creates a link back to your site. And with it being Google, you sharing on their social network gets your content indexed almost immediately. »» Engage! - You’re sharing your own content, re-sharing quality content to your community, and that’s great. Take it to the next level, by commenting on what other people are sharing. +1 their content, leave a quality comment. Be involved. That added exposure will naturally draw people to add you to their circles and increase the chances of your content being shared with their circle of influence. Google+ isn’t going anywhere. Its influence will continue to grow in the social media marketing arena over the next couple of years. From the community itself, to the ability to write keyword rich content that links back to your sites, there are definitely some search and social advantages to being active on Google+ for your SeneGence business.

Snapchat

Snapchat is an image messaging and multimedia mobile application. Snapchat is primarily used for creating messages referred to as “snaps”; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaps can be directed privately to selected contacts, or to a semi-public “Story”. The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds) before they become inaccessible. Facts about Snapchat »» Snapchat was created in 2011 by several Stanford University students, as a final class project. »» Snapchat has 100 million active daily users. »» Users spend an average of 25 to 30 minutes a day on Snapchat. »» Snapchat is more popular among millennial internet users. 30% of millennials on the internet use Snapchat. »» 9,000 snaps are shared per second.

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Using Snapchat for your Business With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of global marketing strategies. Snapchat will only continue to grow and become more important to marketers. Here are a few ways you can use Snapchat to engage others with your brand, courtesy of socialmediaexaminer.com: 1. Provide Access to Live Events Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. You can use it for SeneGence product launches, trade shows, exciting training events like Seminar, or one-of-a-kind milestones like your 1,000th LipSense tube sold. Snapchat gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event. For example, the NBA has used Snapchat in a variety of ways including at the Draft, All-Star Game and Finals. At the 2014 All-Star Game, the NBA launched their presence on Snapchat, and fans were able to watch videos from L.A. Clippers star Chris Paul, and up-close snaps of the Slam Dunk Contest.

Use Snapchat to engage with your audience by giving them unique access to live events. 2. Deliver Private Content You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers. Fashion brands like Rebecca Minkoff and Michael Kors have used Snapchat to debut their collections to followers before they hit the runway. At a Valentino show for Fashion Week in Paris, actors Ben Stiller and Owen Wilson took it a step further and reprised their Zoolander roles as Derek Zoolander and Hansel for a runway walk-off. They even had a “Blue Steel” geofilter at the fashion show. Geofilters are special overlays that you can apply to your snaps. Geofilters show where you are when you post your snap. You can create a custom geofilter for your business. Go to www.snapchat.com/on-demand to learn how.

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You can use Snapchat to give your Customers a sneak peak of products you have just ordered and received, or to communicate exclusive offers or promotions to select groups.

On Snapchat, provide special content for your audience that they might not get on other social platforms. The use of Snapchat at Fashion Week made consumers feel included in an exclusive world, and by doing so, they felt like they were part of the event. 3. Offer Contests, Perks or Promotions Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer an ordering special to the fans who watch your entire Snapchat story. GrubHub succeeds in Snapchat community engagement with a variety of promotions, exclusive deals and contests. In fact, they were the first brand to execute a Snapchat scavenger hunt. Each day during the five-day campaign, they asked their followers to post a daily snap, whether it was a food selfie or a food doodle.

GrubHub’s Snapchat scavenger hunt involved five challenges, and users submitted their snaps each day to be eligible for daily prizes.

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This innovative campaign showcased GrubHub’s brand personality and created two-way communication between consumers and the brand. The company was able to capture user-generated content while increasing loyalty, which is a recipe for Snapchat success. 4. Take People Behind the Scenes With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your brand and make sure to have fun with it. Capture parties, team trainings, live Demos, or any event that would let your following into the world of a successful SeneGence distributor. The sky’s the limit on showing how your brand differentiates itself with your culture. Fashion brand and startup Everlane excels at this, pulling back the curtain to educate customers while producing enticing content. They use Snapchat stories to highlight tours of offices, happy hours and manufacturing warehouses.

Use Snapchat to take viewers behind the scenes and give them a look at your company culture. Everlane brings the consumer into the overall process, from ideation to creation to execution, all through Snapchat. In doing so, their customers feel like they’re part of the process. Snapchat is one of the fastest growing social media platforms, and it’s easy to use! Consider setting up a Snapchat account and start having fun with pictures and video clips to promote your business.

Text Messaging (SMS)

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Short Message Service (SMS) is a  text messaging  service component of phone, web, or mobile communication systems, using standardized  communications protocols  that allow the exchange of short text messages between fixed line or mobile phone devices. Text messaging is a great way to reach your Customers and keep them in the loop of new product launches, promotions, contests, upcoming demos and events, and any news you’d like to share regarding your business. Most people always have their phone on them and are constantly texting throughout the day. Your message is likely to be received and read when sent via text message. In fact, text messages have a 95% read rate which means you can feel pretty comfortable your subscribers will read your message. It’s great for driving same day traffic to your SeneSite, or notifying your Customers of flash sales or daily events. There are several affordable sites out there to help you manage and send large amounts of text messages at once. They charge a monthly subscription. Here are a few of the top SMS service providers you can consider: »» Moto Message »» Mobo Mix »» EZ Texting.com Here are some reasons that you should consider using SMS marketing to your Customers: Your Customers only leave home with three things: Their car keys, purse or wallet and their cell phone. Text marketing ensures your message reaches your Customers no matter where they are. This lets you speak to your potential Customers in a one on one manner that is unmatched by other advertising. The time to market is immediate. You can begin a new campaign from creation to deliver in a few minutes. Just the Customers who have a positive relationship with you and want to do more business with you will receive your message.  You generally only pay to market to Customers who have opted-in to receive offers from you because they have given you permission to send them material. Text message marketing is effective and produces a redemption rate anywhere from 20% to 70%. Compare that to print, TV, radio or direct mail which averages 1.5%. Over 90% of text messages sent are opened and read by your customers in 15 minutes. No other advertising medium has that relationship with the consumer. Text message ads engage the consumer in a way that makes them look forward to more offers from you. Text advertising is cost efficient and produces the highest rate of return for you advertising dollar. Text messages sent cost only pennies a piece, compared to direct mail pieces that can cost over $1.00. Text marketing delivers your message with no filler. Just give the Customer what they want, short and direct and they will respond. Text messages are generally capped 160 characters and give your Customers a reason to do business with you without having to decipher what your ad actually is about.

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Text marketing allows you to measure the results and scope of your other advertising. Place a text to action on your direct mail, newspaper, radio or TV ads and you will know that day which advertising is reaching your target market and which is not producing a return on your investment. It is a highly targeted form of advertising. You can target your campaigns to specific Customers to produce higher redemption rates and build lists that will produce immediate sales every time you send a new text advertisement to them. Text marketing or SMS marketing uses the latest technology Customers have, their cell phones. Customers like the feeling of being involved with something new and exciting and will respond accordingly. By taking advantage of new mobile advertising opportunities you are separating yourself from your competitors it says your business is moving forward and staying ahead. Given the times, where people are attached to their phones all day, you can be sure to have your message received using SMS marketing. Definitely a resource to consider!

Claim Your Domain

Domain names are used to identify one or more IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.senegence.com, the domain name is senegence.com. For all you SeneGence leaders, claiming a domain name for yourself or your downline’s group may be a very beneficial business move. If you have created an online presence for your business and your group of Distributors on social media sites already, why not take it a step further and purchase a domain? Besides your personal senesite, a web domain for yourself or group is your corporate identity on the internet. It shows your business presence and is recognized worldwide. If you have built a substantial business underneath yourself, consider claiming a domain.

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Visit a site that sells affordable domains, like godaddy.com or register.com and set up your domain today. For example, if your group is called The Magnificent Maidens, you could have a domain name for it: magnificentmaidens.com. Or, simply choose a domain name titled after yourself or your business name (ie. Jennyslonglastinglips.com, Jennymatthews.com). That way, when Customers or potential recruits are researching you online, you will look professional and organized when you have your own branded domain. In signing up for your domain name, ensure that the domain name is short, simple and easy to remember. An easy to recall domain name will increase visitors to your website. It is preferable, though not a must, that your domain name be the same as your business name (your branded name). Millions of domain names are sold daily, so register yours as soon as possible before it is taken. When you decide on particular domain name, check to see whether it is available and ensure you have a distinct domain name for your business or individual use.

Splash Pages Splash pages are simple, one page web pages that click through to another website. Consider purchasing a Splash page so that your Customers can search you online by typing simply, www.[yourname].com into their browser. They will be taken to your splash page, where you can display your photo, product photos, and a blurb about yourself and SeneGence products. You can include a “Click here to shop” button. When the user clicks, they will be taken to your SeneSite where they can purchase products and learn more about the company. Here’s an example of what a splash page looks like:

As you can see, it’s just a simple, clean web page that has an option to click through to a larger website. A SeneSite is a great, professional-looking and working tool, by all means. But you’ll look extremely professional and savvy when your Customer sees that you have your own page address that doesn’t start with www.senegence, but instead is www.yourname. Then, when the user decides they want to purchase, they can click through and be automatically directed to your SeneSite to place an order.

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Summary Social media has made it easier for businesses to implement consumer-to-consumer communications in the marketplace. The Internet has had a huge impact on consumers, being the number one media influence in the workplace, and the number two influence at home. Social media is also a consumer’s most trustworthy source of information, more so than that coming from a corporation’s website or published materials.

There is a growing trend of businesses that are using social networks for communication. With social networking, business can not only communicate, but also show their corporate culture. Businesses are becoming more transparent with social media. Companies can use social media for a more personal connection with consumers. Social media has changed the one-way transmission of data from business to consumer to a two-way interaction. Also with social media, consumer feedback can be more authentic and empowering. All these things increase business transparency. Social networking allows more for consumers to see what business are really like instead of just seeing what the business want them to see. Key Principles to Take Home: »» Social media is about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. »» Authenticity, honesty and open dialogue are key. »» Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second. »» Be compelling, useful, relevant, engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off. »» There are a lot of social media options out there- don’t get overwhelmed. Do not feel the need to go and sign up for all of them. It is much more beneficial and worth your time to utilize just one of the sites right, instead of utilizing (or underutilizing) all of them wrong. When done right and targeting truly reaches the Customer, the benefits of social media are endless for businesses looking to increase sales, or approach a new market or consumers. Your business needs to get involved in the conversation. There are many creative ways that you can use the top social media networks to get your message out, but make sure you are using them!

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SECTION VIII: Cause Marketing

Definition This chapter will cover Cause Marketing and how you can use your SeneGence business to benefit organizations, charities, and causes that are near and dear to you. First, what is Cause Marketing? Cause Marketing refers to a type of marketing involving the cooperative efforts of a for- profit business and a non-profit organization for mutual benefit. Cause Marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while Cause Marketing is a marketing relationship not necessarily based on a donation. Your SeneGence business is a perfect outlet to use for doing good to support your causes since it is already based on social gatherings (Demos), allowing you events at which to raise funds, and offers desirable products to purchase for raising such funds. With Cause Marketing, you can benefit non-profit causes and market your business at the same time. SeneGence often practices Cause Marketing to benefit its sister non-profit organization, The Make Sense Foundation, which helps women and children in need. The next section will tell you a little bit more about the Make Sense Foundation.

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The Make Sense Foundation

Right from the start, the founder of SeneGence, Joni Rogers-Kante, set out to create a company that was about more than just profits. The spirit of helping others is a thread that has run through the company from day one. SeneGence International is all about empowering women. SeneGence provides women the opportunity to look and feel more beautiful with amazing products, and invest in a career where the sky is the limit. Its products and career opportunity have affected and changed many lives for the better. The Make Sense Foundation (MSF) was created by Joni in 2002. As a non-profit organization, it is separate from SeneGence, but works closely with its parent company. The idea was to give back to communities which helped so many Distributors in their own careers - sharing collective success through community involvement. The MSF is committed to making a real difference in the lives of those in hardship. Based on the fundamental mission of helping women and children in crisis, the foundation thrives on donating directly to deserving organizations that support those in need across the country. The MSF, through various fundraising events, cause-conscious SeneGence products that donate a portion of the profits to the foundation, and the efforts of SeneGence Distributors and employees, has benefited dozens of worthy organizations, including The American Red Cross and The American Breast Cancer Foundation, just to name a few.

You’re Already Doing Good, and You Might Not Even Know It! Did you know that a percentage of the proceeds from many of the products and packages you buy from SeneGence go directly to the Make Sense Foundation? These are called Evergreen charity contributions, because they are set in place to be always contributing to MSF. These products are not part of a limited-time promotion; they will always be there to ensure the Foundation is receiving funds in order to make charitable contributions every year. Here are the products available for purchase, that you might not have known are contributing a portion of the proceeds to MSF when you purchase them:

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SeneSential Training Packages

SeneGence’s five training packages (Ruby, Sapphire, Emerald, Pearl, and Diamond) contain incredibly valuable materials and information to succeed in your SeneGence Business, such as media materials and virtual training from Joni or a SeneGence Marketing team member. Several also include registration to SeneGence training events such as SeneU, PIT Stop, and Seminar. All are valued at least twice more than what SeneGence prices them at, and include a donation to The Make Sense Foundation. What a great way to simultaneously save money and contribute to a worthy cause!

New Distributor Sign Up Each time a person signs up to become a SeneGence Distributor and receive the New Distributor Kit (NDK) for a $50 registration fee, a $5 donation is made to MSF.

SenseCosmetics Brush Collection This gorgeous portfolio case holds our custom 8 piece SenseCosmetics brush collection. It also features a detachable zippered pouch to easily remove for purse use along with a larger zippered pouch that opens wide to store additional items. A portion of the profits from each purchase goes to MSF.

LipSense Currently four shades of LipSense (Peace Pink - formally known as Army Pink, Kiss For A Cause, Lexie Bear-y, and Luv It) are charity-conscious. With each purchase of any one of these gorgeous shades, a portion of the proceeds are forwarded to The Make Sense Foundation and other non-profit organizations. Your lips will look good all day, and you will feel good knowing your purchase has made a difference in the life of another person.

MakeSense Foundation These water–resistant, long-lasting and anti-aging liquid foundations can be used on any skin type and provide a mechanical sun shield. Each shade can be used on a multitude of skin tones as it adapts to your skin’s pigmentation. A portion of the profits from each purchase goes to MSF.

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How You Can Use Cause Marketing for Your Business

Cause marketing is effective for direct sales business owners in particular because it can be used as a tool to not only do good for your community, but also as a tool to gain more Downline Distributors and retain the ones you already have, as well as increase sales. Motivating your Downline is crucial to the success of your business, and supporting a relevant cause is powerful motivation. In all actuality, cause participation is a perfect fit for the direct selling industry. If you think about it, doing good is inherent in the SeneGence business model. Our entire business is about helping others. The reason people become successful in this business is that they help other people reach their goals. So, it seems only natural that doing good for others would spill over into other aspects of our lives as well. Corporate Social Responsibility, or CSR, is more than just a feel-good trend: It’s a smart business tool as well. It’s not just your sales team who want you to do good. Consumers increasingly demand social responsibility from companies with which they do business. In fact, according to the 2012 Goodpurpose Study by Edelman Inc., 87% of consumers expect companies to give the interests of society equal weight to business concerns. And they will put their money behind that belief: 73% of consumers are willing to switch from one brand to another brand that is about the same in price and quality, if the other brand is associated with a good cause. Furthermore, 71% are willing to promote a brand associated with a cause they support, and 72% will recommend that brand to others. Customers want to know you are looking at more than profits when you do business! Cause marketing is how you let consumers know about the good work you are doing. It’s important to realize that cause marketing has two distinct parts: supporting a cause, and educating your potential Customers about your efforts. SeneGence may already be supporting a cause, but unless you are advertising that support, consumers are unlikely to know about it. When you use your marketing dollars to highlight your patronage of a cause, you aren’t just tooting your own horn. You are also raising awareness of the cause itself, which is another great way to support it.

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If you aren’t already involved in any philanthropic efforts, it’s time to start. Your Downline or team members are a great resource for ideas—chances are they have ideas about causes that would be a good fit for your team and your community. Start the conversation, form a team to explore possibilities, and pretty soon you’ll be reaping the rewards of helping out. Where you will see it really makes a difference is retention. When your Downline Distributors get involved and see how big an impact they can have on someone’s life through selling SeneGence Cause products or holding fundraising Demos, they will want to help out again and again by continuing to work their business. From an entrepreneurial perspective, it raises the profile of the individual Distributor within the community, increases their social capital, and spreads the word about SeneGence Distributors and all the good they’re doing. To be a part of an organization that has a mission you believe in has a unifying effect for the field leaders. If someone is just joining a company for the money, then they might jump ship for the next opportunity that comes along (although there’s no better opportunity than the SeneGence opportunity!). But if they join because of the good they can accomplish, that builds loyalty, and they’ll be even more likely to stay.

Consider meeting with your Downline team and discussing a cause that is important to all of you, whether local or not; this could be The Make Sense Foundation, SeneGence’s sister non-profit that helps women and children in crisis, or perhaps another cause or foundation in your community. Discuss holding a large SeneGence Demo, where a portion or all of your profits go towards this cause. Ask the organization you are forwarding the funds to if you can bring your team to their headquarters to present the check. This will be an incredible morale building activity and show your Downline that their hard work pays off and makes a difference in others’ lives. Plan to make it an annual or biannual team building effort to hold a group cause-focused Demonstration/event. Additionally, make sure you are consistently advertising SeneGence’s existing and new cause-focused products. Stay in the loop with what The Make Sense Foundation is doing to benefit the communities of its Distributors, and be sure to update your Downline and your Customers with these cause-worthy efforts.

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Promoting Your Cause on Social Media

As you know by now, social media is THE outlet to use to connect millions of people 24/7 and get your voice heard. There’s no denying its power to get your message out there. Here are some tips you can use with some of the major social media networks to work in favor of your cause:

Use Facebook To Engage Your Friends in a Cause Post a Status Update with a Link to your Blog

Think of a short and compelling update that will grab your friend’s attention and make them click the website link to your blog post you’ve written about your cause. In your blog, explain why this cause is important to you and why you think they will be interested in the cause as well. Tell them what they can do to contribute, whether it’s purchasing a certain product or attending your upcoming fundraising event.

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Make a Fan Page or Group

Create a Facebook fan page or group for your group’s cause and encourage your team and their friends and family to like it. Devote this page to updates, YouTube links, and anything else you think is relevant information. If you are supporting an organization that already has a Facebook fan page, create one that says what your cause is without using the organization name in it. For example, if your team’s organization is The American Breast Cancer Society, call your Facebook page or Group “Glam Girls in Support of Breast Cancer Awareness”. Create an Event

Create a virtual event on Facebook and invite your team members and their family and friends. On the day of the event encourage everyone to post the event link on their own Facebook page.

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Use Twitter To Spread Awareness Plan out your tweet

When you only have 140 characters to work with, it’s important to make each one count. Write out a few ideas before you tweet to the masses. Follow Other Organizations

Keep informed on events, polices, and other topics by following organizations that are related to your cause. Re-tweet posts you find especially compelling and encourage your Downline to do the same. Take advantage of hashtags

Using hashtags (example: #breastcancerawareness) helps your topics become more searchable to others interested in the same cause or organization.

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Use YouTube to Help Tell Stories Create a Channel

You have already learned about YouTube for your business; it’s also a great tool to use to promote your cause and your efforts. Capture footage from your fundraising events, of your team meetings, your volunteering efforts, team visits to your organization and more. Create a video that illustrates your team’s philanthropic efforts and share on your social media sites. Use Original Material

Make sure you only post original videos you’ve produced yourself or ones that you have permission to post. Posting copyrighted materials can put your channel in jeopardy and YouTube can even shut it down.

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Monitor Comments

Posting anything online opens you up to people with different – and sometimes negative – opinions on what you are doing. Make sure you monitor incoming comments for things that are not relevant to the video.

Fundraising and Partner for Profits

Your SeneGence business can be utilized in many ways to help benefit your favorite charities, organizations, and causes. Here are a few things you can do via your business to contribute:

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Partner for Profits:

SeneGence offers you the opportunity to partner with another individual, business, or organization to share the profits generated from product sales. Via the Partner for Profits form found in your Back Office, under “Forms”, you can appoint a certain percentage of your profits from the sale of products to your business, individual, or organization of choice. For example, say there is a charity that is dear to you, and they have a store or boutique where they sell items to the public, and a portion or all of the proceeds from the sale of these items goes to benefit the charity. Approach the organization and offer them a percentage of your choice (25, 50, 75%) of the sale of SeneGence products bought and sold at their store. You will both benefit, sharing the portion of the profits, and you can feel good knowing that you are doing something good to help your community. This same thing can be done if you partner with a local charity or individual and hold a demo; maybe approach an organization and ask to do a demonstration at their offices or one of their events. You can decide what percentage of the proceeds from your demo will go towards the organization.

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Donate your time and services:

If you can’t financially donate a portion of your sales profits, a great way to be able to give back is through volunteering. Approach your charity and ask them if you can give free SeneGence makeovers at their headquarters or at their next event. For example, if cancer research is an important cause to you, approach your local organization and offer free makeovers with long-lasting SenseCosmetics that are good for your skin, and BrowSense to help create natural-looking eyebrows.

Disaster Demos and Demo for Dollars

It is a great idea to hold a Disaster Demo or Demo for Dollars following an event that has affected your community negatively. You can hold this fundraising demo and donate a portion or all of the earnings to your charity or organization of choice. For example, the tornado that tore through Oklahoma in May 2013 left many without basic necessities like food and clothes. Some SeneGence Distributors decided to help by holding their own Disaster Demos, in which they donated a portion or all of their demo earnings to The Make Sense Foundation for disaster relief. This is a great way to help a community in need with your SeneGence business.

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Give a One-time or Continuous Donation through your Commission Checks

You can choose to give a one-time donation to the Make Sense Foundation, or a percentage of your choosing from your commission checks to the foundation. This allows you to easily contribute to this worthy cause automatically each month. Contact info@senegence.com.

Donate Unwanted Inventory

This is a great way to make room in your inventory for newer SeneGence products and colors, while making sure discontinued items don’t have to be discarded. You can donate your unused, unopened items that are taking up room in your inventory to women’s shelters and charities to ensure they go to good use. These are just some of the ways in which you can use your SeneGence business as a vehicle to support the causes and charities important to you.

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SECTION IX: Distributor Social Media Policies and Procedures Social Media Social Media is a powerful tool that can create new opportunities and promote brand image if used properly, but it can also be damaging and harmful to businesses. SeneGence promotes these policies to ensure that Distributor and/or SeneGence are not harmed through Distributor’s use and participation in Social Media. It is important to understand and familiarize yourself with the Direct Selling Association’s (“DSA”) Code of Ethics and follow those guidelines when using all Social Media forums. [DSA Code of Ethics: http:// www.dsa.org/docs/default-source/Code-of-Ethics/dsa_codeofethics12-18-2015.pdf?sfvrsn=0]. Social Media is any computer-mediated tool that allows people to create, share or exchange information, career benefits, ideas, pictures, videos, etc. through virtual communities and/or computer networks. These virtual communities and/or networks are known by many trade names, including, but not limited to, the following: Facebook®, LinkedIn®, Myspace®, Twitter®, Instagram®, Snapchat®, YouTube®, and Periscope®. These communities also extend to participation in a blog and wiki page. The use on Social Media of any SeneGence trademarked or copyrighted material, including but not limited to SeneGence trade names, logos, artwork, and anything that is similar to SeneGence trademarked or copyrighted material, shall be subject at all times to the general requirement that such use be specifically approved in writing by the SeneGence Compliance Officer or Legal Department. Any use on Social Media of trademarked or copyrighted material must identify the Distributor boldly, clearly, and prominently as an Independent Distributor of SeneGence. When included in listings of any kind, Distributor’s Social Media user profile must appear under the most appropriate topical heading available through the Social Media provider. The Distributor must identify himself or herself as an Independent Distributor rather than as “SeneGence” or anything that could cause consumers to believe that the Distributor is the corporate office or anything other than an Independent Distributor. Where available, such listings can appear only in “Independent Distributor,” “Independent Contractor,” or “Distributor” categories, and the use on Social Media of any trademarked or copyrighted material shall be specifically limited as follows:

1. Prohibited Uses. a. Trademarked or copyrighted material shall not be used as any part of a user profile, user name, topic identifier, subject identifier or any other means to identify yourself or the subject or topic matter of Distributor’s Social Media post and/or comment. This policy applies to any Social Media utilized. All user profiles and/or user names must clearly state Independent Distributor of SeneGence, and include, whenever possible or practicable, your SeneGence independent distributor number.

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For example, the use of profile names and/or domain names or any other means to identify yourself on Social Media accounts with names such as, SeneGence Ladies, SeneGence. com/lips, LipSense Lady, BrowSense Broker, SeneGence Store, @senegencelips, @senegence, @lipsense, @senedermsolutions, would all be prohibited uses of trademarked or copyrighted material. b. Distributors may not place buttons, pop-up ads, banners, or any other type of advertisement on any Social Media post and/or comment using trademarked or copyrighted material, with the exception of SeneGence provided graphics and artwork located in the Distributor Back Office. c. Distributors may not direct Social Media followers to any auction site or other website where sale of product is conducted on the Internet. Distributor, however, may direct Social Media followers to their SeneSite™ or their Customer Direct Order Program™ (“CDO™”) site, if Distributor participates in the CDO™ Program. d. Distributors may not in any way purposely direct Social Media followers to unapproved websites or allow Social Media followers to be directed to unapproved websites using trademarked or copyrighted material. e. Distributors are prohibited from posting or otherwise communicating in any manner, comments or materials that, in the sole discretion of SeneGence, is harmful to the good name or reputation of SeneGence. f. Distributors are prohibited from using any trademarks, copyrights, or other intellectual property of any third party, including but not limited to trade names, logos, artwork, and anything that is similar to a third party’s trademarked or copyrighted material.

2. Limited Uses. a. Trademarked or copyrighted material may be used as part of the content of any Social Media post and/or comment if it is: (1) a Company-approved post (e.g. a “share” on Facebook of a Company post, a “retweet” on Twitter of a Company post, etc.); (2) specifically approved by SeneGence prior to posting and/or commenting (e.g. based upon Company distributed marketing materials); (3) provided to the Distributors by SeneGence as an approved Social Media tool referencing the product and to the Distributor’s SeneSite™ (e.g. available in the Back Office); or (4) a stock photo provided to the Distributors by SeneGence for use in marketing and development (e.g. available in the Back Office). Distributors may modify Company provided materials, but any modifications must otherwise comply with the Distributor Policies and Procedures, including Section 4 (Trademarks, Literature, and Advertising). b. Distributors shall ensure that all trademarks used are properly marked with the appropriate trademark notices indicating federal registration for registered marks or indicating common law notice for unregistered marks. The appropriate statutory notice indicating federal registration of a mark is “®”, so that statutory notice would appear, for example, as LipSense®. The appropriate common law notice indicating an unregistered mark is “TM”, so the common law notice would appear, for example, as SenseCosmetics™.

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c. Trademarked or copyrighted material shall not be used by Distributors to register for any Social Media. For example, such material shall not be used as part of a user name, page name, group name, or web address (URL).

3. Guidelines. a. Where available, the Distributor is encouraged to participate in a SeneGence Social Media workshop/lecture in order to familiarize themselves with proper use and guidelines of the Social Media networks available to them. b. If a Distributor participates in Social Media, the following guidelines are designed to protect Distributor and Company. These guidelines will assist Distributor when Distributor uses Social Media to promote your business and build customer loyalty. Use Your Real Identity Always use your real identity and properly disclose that you are an Independent Distributor of SeneGence. If a Social Media post and/or comment may lead to confusion about whether or not you are an independent distributor, please note on your post and/or comment, e.g., “I am an Independent Distributor of SeneGence”, “Not affiliated with or an employee of SeneGence International”, “#independentdistributor”, “#distributorad”, etc. Properly Disclose Advertisement Material To avoid any claims of false or deceptive advertising, always disclose that your post and/ or comment is an advertisement, e.g., “Independent Distributor Advertisement”, “#ad”, “#advertisement”, “#sponsored”, etc. Do Not Make Any False Claims i. Make accurate and truthful statements in Social Media posts and/or comments of products and services with respect to price, grade, quality, make, value, performance, quantity, and availability. ii. Do not make any deceptive, unlawful, or unethical consumer recruiting practices in Social Media posts and/or comments. iii. Do not make any statements, promises, or testimonials which are likely to mislead consumers or prospective Distributors in Social Media posts and/or comments. iv. Do not make any therapeutic or curative claims for products in Social Media posts and/or comments. v. Do not make any claims in Social Media post and/or comments for any SeneGence products that are not contained in the official Company literature.

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Only Bind Yourself Do not commit SeneGence to do or not do any specific conduct. Your position as an independent distributor provides you with no authority to do so. Avoid Financial Disclosures and/or Earnings Representations i. Do not comment or post any statements that disclose actual or implied financial performance or condition of SeneGence. Likewise, do not comment or post any statements that represent the actual or potential sales or earnings of Distributors. Also, do not make any statements that could be deemed a violation of federal or state securities laws such as disclosure of nonpublic information. ii. Do not make any lifestyle claims regarding the benefits of a SeneGence Independent Distributorship. Respect the Privacy of Others and Maintain Your Privacy Do not ask other Distributors or third-parties for their login credentials and/or passwords to their Social Media accounts. Likewise, do not provide your login credentials and/or passwords to your Social Media accounts to other Distributors or third-parties. Avoid Malicious, Abusive, Threatening, Defamatory, or False Statements i. Social Media posts and/or comments should not be offensive or meant to harm someone’s reputation, and should not create a hostile environment due to: age (40 and over); ancestry; color; race; gender; gender identity; gender expression; genetic information; marital status; medical condition, including those related to pregnancy, childbirth, or breastfeeding; denial of family and medical care leave; mental disability; national origin; physical disability; religious creed; sex; sexual orientation; past, current or prospective service in the uniformed services; or any other categories protected under applicable federal, state or local law. ii. Do not make any posts or comments that hold SeneGence or another SeneGence Independent Distributor in a bad light or in a manner that may harm the reputation of SeneGence and its Distributors. Common Sense Principles Should Always Apply Understanding and implementing these policies is important, but the reality is that Distributor’s own experiences with Social Media will demonstrate to the Distributor that the lines between public and private, personal and professional are often skewed and distorted. Should you engage in Social Media, you may be creating perceptions and opinions about Distributor and/or SeneGence without knowing or intending it, and, as such, always conduct your activities with common sense principles; be professional, be straight forward, be appropriate, add value to the social discourse.

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Reporting Unethical and/or Unlawful Conduct If a Distributor witnesses or sees something online that is potentially defamatory, maliciously false, unlawful, and/or unethical conduct against SeneGence, SeneGence trademarked or copyrighted material, and/or another SeneGence Independent Distributor, please do not communicate or converse with the individual and please report such conduct to the SeneGence Compliance Officer or Legal Department immediately.

4. SeneGence Monitoring. All Distributor Social Media posts and/or comments will be audited by SeneGence at any time. SeneGence reserves the right to require changes or deletion to any Social Media post and/or comments if the Company deems such action essential to protect the interests of SeneGence and its Distributors. If the Distributor fails to comply regarding such change and/or deletion requested, SeneGence reserves the right to suspend and/or terminate Distributor’s SeneGence Distributorship, should the Distributor violate these Social Media Policies. The Social Media Policy for Distributor Policies & Procedures Guide is subject to change at the discretion of the SeneGence Compliance Officer or SeneGence Legal Department. This policy is not intended to restrict communications or actions protected or required by federal, state or local law.

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